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Top mobile segmentation criteria for customer engagement: 2025 data study
We analyzed 50B mobile push notifications to understand how criteria for market segmentation, push notification copy, personalization, and other factors influence CTR.
![13 Best Practices to Increase Your Push Notification Opt-In Rate [with Benchmarks 2025]](/blog/content/images/2025/03/Push-Opt-in-Rate.png)
![How to Increase Push Notifications CTR [with Benchmarks 2023]](/blog/content/images/2021/03/image--6-.png)
![Android 13 opt-in rates: Which apps took the hardest hit? [2024 Research]](/blog/content/images/2024/10/Android-13-opt-in-Pushwoosh-research-2024.png)
![Appointment reminder emails: Boost show-up rates and stop revenue leaks [Ready-made template included]](/blog/content/images/2024/08/Appointment-reminder-emails---Pushwoosh-Blog.png)
![How to Measure the Effectiveness of Push Notifications [Success Metrics & KPIs]](/blog/content/images/2021/03/image--7-.png)
![What Are In-App Messages? [21 Great Examples Inside]](/blog/content/images/2021/09/Whar-Are-In-App-Messages.png)
![Secure Messaging for Fintech & Banking Apps [Checklist]](/blog/content/images/2023/02/L-1.png)
![14 Ways to maximize your Pushwoosh subscription [from a power user]](/blog/content/images/2022/07/Pushwoosh-Customer-Shares-Tips---Bladestorm-2.png)
![[Data Study] How E-Commerce Apps Engaged Customers on Black Friday 2021](/blog/content/images/2021/12/Black-Friday-2021-Data-Study---Pushwoosh.png)
