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Top mobile segmentation criteria for customer engagement: 2025 data study
We analyzed 50B mobile push notifications to understand how criteria for market segmentation, push notification copy, personalization, and other factors influence CTR.
![How to Increase Push Notifications CTR [with Benchmarks 2023]](/blog/content/images/2021/03/image--6-.png)
![Android 13 opt-in rates: Which apps took the hardest hit? [2024 Research]](/blog/content/images/2024/10/Android-13-opt-in-Pushwoosh-research-2024.png)
![How to Measure the Effectiveness of Push Notifications [Success Metrics & KPIs]](/blog/content/images/2021/03/image--7-.png)
![[Data Study] How E-Commerce Apps Engaged Customers on Black Friday 2021](/blog/content/images/2021/12/Black-Friday-2021-Data-Study---Pushwoosh.png)
