Insights & analytics


13 Best Practices to Increase Your Push Notification Opt-In Rate [with Benchmarks 2025]
Mar 17, 202511 min read

13 Best Practices to Increase Your Push Notification Opt-In Rate [with Benchmarks 2025]

[2025 Benchmarks] Users who opt in for notifications are four times more engaged with apps and are twice as likely to be retained than opted-out users. Check out these tips on how to increase your opt-in rate!