When you segment your audience, users get the perks of relevant messaging and personalized offers. And what’s in it for you? The answer: a serious boost in key metrics.
Let’s look at how Pushwoosh clients have improved their marketing and business performance with segmentation—and how they took it even further with personalization, cross-channel strategies, campaign automation, and experimentation.
#1 Success metric: open rate
User segmentation is highly effective in boosting message open rates. When you send a message to the right users—for whom it's truly relevant—there’s a much higher chance they’ll open it.
1️⃣ Case study: SPORT1
Goal: Maximizing traffic;
Strategy: Segmented push campaigns;
Backed by: Cross-platform approach.
SPORT1, the leading sports platform in German-speaking countries, aimed to drive recurring visits from web and mobile users, boosting traffic and ad consumption.
To achieve this, they used Pushwoosh’s marketing segmentation tools to deliver highly relevant content—leaving sports fans with no choice but to engage.
How did they do it?
SPORT1 set up an onboarding process where users could choose their favorite sports, teams, and leagues:
- The platform used this data to create precise audience segments.
- Fans would receive transactional (live match tickers and yellow/red cards) and editorial (sports news and articles) push notifications matching user interests:
What’s the result?
✅ Push open rates increased to 8% (2–3 times higher than the industry average❗);
✅ Monthly app opens hit 5 million.
This naturally led to a surge in traffic and ad impressions.
Just like SPORT1, you can map out and streamline segmented mobile and web push campaigns in Pushwoosh Customer Journey Builder. There's no need to set them up separately—thanks to a user-centric approach, subscribers to specific push types will receive them within a unified journey:
Plus, in Pushwoosh, you can build segments directly on the campaign canvas with no need for switching to another interface. Contact the Pushwoosh team to learn more.
2️⃣ Case study: FIBA
Goal: Bringing fans back after the off-season;
Strategy: Preference- and geo-based segmentation;
Backed by: High-speed automation.
FIBA, basketball’s global governing body, continuously works to re-engage fans as each new season kicks off.
To ensure returning audiences stay engaged, FIBA partnered with Pushwoosh to deliver timely, relevant updates—helping them stay ahead in the highly competitive sports media landscape.
How did they do it?
- Segmentation: FIBA created targeted segments based on fans’ favorite teams, laying the foundation for all future messaging. They used zero-party data from user onboarding, which was integrated into Pushwoosh’s CDP:
- Curated content: Fans would receive only the updates that matter to them. “We’re not bombarding users with irrelevant content and too many notifications,” shares Jonathan Gisiger, FIBA’s Digital Product Manager.
- Geo-targeted notifications: FIBA used location-based alerts to inform media professionals about press conferences and interviews during major events taking place near them.
- High-speed updates: To deliver live scores and reminders faster than competitors, FIBA relied on Pushwoosh’s standout feature—High-Speed Push Notifications (with the ability to send up to 500,000 notifications per second❗):
What’s the result?
✅ Push open rates peaked at 9% (and stayed at 6.45% even in the off-season).
By mastering segmentation and automation with Pushwoosh, FIBA proved its position as the go-to source for basketball fans worldwide. With 6M real-time push notifications sent during their event season, that’s no joke, right?
3️⃣ Case study: A South African fintech startup
Goal: Expanding user base;
Strategy: Behavioral and geo-based segmentation;
Backed by: Content localization.
A fast-growing South African fintech startup leveraged Pushwoosh’s segmentation capabilities to expand its user base by delivering highly personalized, country- and language-specific emails.
How did they do it?
- Unified data management: The team integrated incoming data from web, mobile, and newsletter sources by syncing the in-house CDP with Pushwoosh.
On the other hand, outgoing data from Pushwoosh to the CDP was set up to provide insights on campaign results:
- Localized communication: The company tailored emails according to language and regional market specifics—but not only that.
The unique aspect of this case is that they also customized the email design. For example, they used color customization (e.g., more green colors for 🇧🇷 Brazil and red for 🇨🇳 China).
For this, Pushwoosh’s Email Builder was a key tool. It allows using HTML for complete customization and personalization of content to perfectly align it with your brand’s goals. To learn more about the tool, get in touch with the Pushwoosh team.
- Event-triggered messages: The next step was setting up custom events to trigger messages based on user behavior.
Has a user registered in the app? Here comes an email with the platform’s features. Has a user made a purchase? A confirmation email is sent immediately.
This way, users feel supported and secure, knowing the company is always there, especially when it comes to their financial transactions.
What’s the result?
✅ Email open rate increased by 10%;
✅ Monthly email volume skyrocketed from 1M to 8M;
✅ User base grew 8x within a year.In short, the smart segmentation strategy didn’t just meet expectations—it exceeded them.
#2 Success metric: click-through-rate (CTR)
Case study: Bantoa;
Goal: Growing user community;
Strategy: Granular segmentation;
Backed by: Seamless data orchestration.
Bantoa, a fashion social e-commerce platform, realized that sending the same content to everyone was like handing out the same outfit to every shopper. With each user having their unique style, tastes, and ways of picking products, Bantoa knew it was time to move beyond generic messaging.
That’s when they turned to segmentation, leveraging a wealth of user data to create highly personalized messages.
How did they do it?
- Bantoa made the most of both zero- and first-party data. During onboarding, users filled out a detailed quiz about their style. Then, the app continuously keeps track of what caught users’ interest as well as their actions.
- With all this intel—favorite looks, sizes, budget, shopping habits, clicks, views, and purchases—Bantoa could craft laser-sharp segmentation.
- The next step? Sending push notifications so spot-on, they felt tailor-made:
As Enrico Antonini from Bantoa’s Tech Team puts it: "With Pushwoosh, we can connect with each user on a personal level, serving content that perfectly matches their tastes.”
What’s the result?
✅ Max push notification CTR reached 91.9%. This figure was far beyond the standard for e-commerce apps;
✅ 94% of users stayed engaged monthly.
Bantoa not only boosted engagement, with CTRs soaring—it also fueled community growth, turning casual visitors into an active, loyal audience of fashionistas.
#3 Success metric: conversion to a target action
Case study: AvaTrade;
Goal: Expanding user base;
Strategy: Behavioral segmentation;
Backed by: Cross-channel approach; message personalization.
AvaTrade, an international trading platform, set out to boost conversions from demo accounts to real registrations. Their solution? Segmented multichannel communication powered by Pushwoosh.
By integrating web and mobile push notifications with in-app messaging, the platform delivered timely, behavior-based messages that converted demo users into active traders.
How did they do it?
- Behavior-based segmentation: Users were divided into segments—those with real accounts and those still using demo versions—allowing for tailored messaging that resonates with each group:
- Cross-channel engagement: A dedicated messaging flow guided the ‘Anonymous’ segment through a series of push notifications encouraging them to register within 7 to 10 days. At the same time, in-app messages reminded users to open a real account when they were in the app:
- Personalized motivation: Messages highlighted AvaTrade’s unique value and welcome bonuses, addressing potential concerns and driving action:
What’s the result?
✅ A 12% conversion rate from ‘Anonymous’ users to registered accounts.
Much like AvaTrade, you can craft user journeys in Pushwoosh based on whether your users take that key action—and adjust your messaging accordingly:
Plus, you'll get real-time insights on campaign conversions, both during and after the campaign. Book your personal demo to dive deeper.
#4: Success metric: user retention
Case study: GB News;
Goal: Increasing audience retention;
Strategy: Schedule-based segmentation;
Backed by: A/B/n testing; cross-platform approach.
GB News, the UK’s newest TV channel, burst onto the scene in 2020. But how could they compete with established players like Sky News?
The answer: rely on a provider who can deliver fast, timely push notifications across platforms. That’s where Pushwoosh came in—helping GB News keep audiences up-to-date in real time.
How did they do it?
- A/B/n testing: By experimenting with different delivery schedules, GB News unlocked the perfect timing for each audience.
- Delivery time segments: Messaging flows were fine-tuned to match these ideal moments—whether right before a broadcast, the instant it begins, 30 minutes ahead, or even an hour in advance.
- Engagement sparks: GB News turned passive viewers into active participants by connecting linear TV with online discussions. Take a leadership debate, for example—why just watch it when you can join the conversation?
A well-timed push sparks discussions in the comments, keeping engagement high while the show is still on air:
What’s the result?
✅ D30 retention in the GB News app stands at 8.55%—putting them on par with market-leading companies.
GB News didn’t just chase retention—they mastered it through smart engagement. From pinpointing the perfect send time to driving real-time interactions, every message felt less like a notification and more like an invitation to stay tuned.
#5 Success metric: Number of orders
Segmentation is a powerful tool for boosting orders, as it helps pinpoint users who are nearby or have high purchase potential.
Let’s see how two food companies made it work.
1️⃣ Case study: Telepizza;
Goal: Boosting sales;
Strategy: Segmentation based on precise location.
Telepizza, a global leader in pizza delivery, operates across multiple countries in Europe, the Middle East, and South America. To increase revenue, they sought to drive local sales by reaching customers at the perfect time and place with personalized push notifications.
How did they do it?
- Telepizza implemented the Pushwoosh Geozones feature to engage users within 300–500 meters of a restaurant.
- Once a customer entered a defined geozone, they would receive a push notification with a special offer:
- Telepizza capitalized on the proximity factor—a combination of the perfect time and place that ensured higher user engagement and conversion to purchase.
What’s the result?
✅ Each push directly resulted in 300–450 orders, significantly boosting sales.
This is how hyper-localized targeting, mixed with irresistible offers, becomes the secret recipe for skyrocketing sales.
2️⃣ Case study: HungryNaki;
Goal: Scaling growth;
Strategy: Preference- and behavior-based segmentation;
Backed by: Rich push notifications; personalized offers; messaging at scale.
HungryNaki, Bangladesh’s first food delivery brand, sought to sustain the explosive growth experienced during the pandemic. To do so, they needed to keep users engaged while promoting new cuisines, restaurants, and offers.
How did they do it?
- High-value segmentation: Default segmentation wasn’t enough for HungryNaki—they needed something more advanced. Using Pushwoosh’s segment builder, they identified their most engaged customers by setting a smart condition: ‘5 or more orders in the last 30 days.’
These frequent foodies had a high potential for trying new cuisines, making them the perfect audience for targeted promotions.
- Tailored offering: To keep these engaged users coming back for more, HungryNaki sent rich push notifications—visually striking messages that stood out on user screens.
These offers featured personalized discounts and meal suggestions, making it easier (and more tempting) for users to explore new flavors while enjoying a deal they couldn’t resist:
- Message personalization: HungryNaki used Pushwoosh’s Dynamic Content to pull user attributes from triggered events and dynamically insert relevant details.
It worked like a charm when giving users that perfect nudge to complete their purchase:
What’s the result?
✅ Boost in number of orders and average order value (AOV).
This outcome is no surprise, as along with segmented promotional campaigns, HungryNaki could send up to 49 million pushes a day at peak times. That's some serious scale, right?
Wrapping up: segment and conquer
Pushwoosh clients have proven that when you tailor your messaging for smartly defined segments, the results speak for themselves.
Whether it’s boosting traffic with sports updates, increasing conversions with personalized trading messages, or driving orders with precise geo-targeting, the impact of customer segmentation is clear.
So, why send one-size-fits-all messages when you can make every interaction feel like it was made just for one recipient?
If you are ready to take your key metrics to the next level, contact the Pushwoosh team for a personal demo:
