In-app messaging allows you to reach the right audience instantly, when they’re most engaged and in the right context. How can you make it even more effective? By sending in-apps with just a few clicks.

We’re excited to introduce a new, streamlined way of sending in-app messages in Pushwoosh: instant in-apps based on user segments and behavior.

With this workflow, you can quickly remind users to upgrade their subscription, displaying an in-app message the moment they open a page with premium features.

What you can do with instant in-app messages

Maximize engagement and conversion with highly targeted in-apps based on two key factors:

  1. Segment: Reach specific audiences with relevant offers. Follow the guide to build a segment.
  2. Behavior: Send contextual messages as soon as users perform specific actions. You can start with default events or add custom ones.

The most popular use cases for you to resolve with instant in-apps are:

Driving push notification opt-ins

Segment: users who haven’t opted in + Action: opened the app = subscription prompt.

Example: A user downloads a fitness app but doesn't enable push notifications. When they open the app for the second time and browse the workouts page, an instant in-app message pops up: "Enable notifications to get personalized workout reminders!"

Potential results:

  • Increased push notification opt-in rate by 20–30%.
  • Higher user engagement (DAU, MAU) through timely reminders.
  • Better retention rates as users are more likely to return to the app.

Promoting feedback & conversations

Segment: all users + Action: made a purchase = “Leave us feedback” in-app.

Example: After a user completes a purchase, an instant in-app survey appears: "How was your shopping experience? Leave feedback!" 

Potential results:

  • Higher feedback rates, providing valuable insights for improvement.
  • Increased app store ratings and positive reviews.
  • Improved customer satisfaction as users feel heard.

Upselling products & subscriptions

Segment: users who have viewed the Apple products page in the last 30 days + Action: opened wishlist = in-app with new iPhone promo.

Example: A user is browsing an electronics page. If they previously added anything from this category to their wishlist, an instant in-app appears: "Enjoy 10% off your favorite [item]!"

Potential Results:

  • Increased number of premium subscriptions.
  • Higher average revenue per user.

Some more ideas for instant in-apps:

Onboarding assistance: When a user opens a new feature for the first time, an instant in-app provides a quick tutorial or tip: "Tap here to customize your profile!"

Location-based offers: If a user enters a specific geographic area (e.g., near a store), an instant in-app shows a special offer or discount for that location.

When you should use Customer Journey instead of instant in-apps

All Pushwoosh users now have two options for sending in-app messages:

Instant in-apps

In-apps in Customer Journey

Shown immediately in response to a user’s action.

Shown the next time a user opens your app.

Sent once at a time.

Can be combined with other channels, such as email or WhatsApp.

Best for time-sensitive communications, e.g., show an iPhone promo while a user is on the Apple product page.

Best for regular updates, e.g., reminding users to update to a new version the next time they open the app.

Can be sent to all users or a specific segment.

Can be sent to all users or a specific segment.

Advanced tip

If you use both Customer Journey and instant in-apps, make sure you don’t overload users with your messages. Use Global frequency capping to set up daily limits on the number of in-apps and other types of messaging sent to a user.

Global capping setup guide >

Sneak peeks

We’re working on something exciting! Soon, we’ll be launching a Shopify integration for e-commerce apps and introducing a WhatsApp channel extension to enhance your customer support capacities within Customer Journey. Stay tuned!