ONE.co.il delivers real-time sports news at lightning speed

As one of the biggest sports media outlets in Israel, ONE.co.il keeps its audience instantly updated on scored goals, match highlights, and breaking sports news — faster than anyone else.

About ONE.co.il

ONE.co.il, or simply ONE, is a major Israeli sports journalism outlet, website, and television brand. It covers local and international sports, with a strong focus on major soccer and basketball games worldwide.
As a considerable sports resource, ONE offers:

• Live updates from all leading football and basketball leagues
• Exclusive interviews and commentary from renowned sports journalists and commentators
• Video highlights from Spanish, Italian, and other premier leagues
• Match and TV broadcast schedules
• All available anytime, anywhere through the ONE app

For ONE.co.il, real-time push notifications are not just a marketing channel; they are a key part of the app’s core value proposition, keeping fans connected to every goal, score change, and headline the moment they happen.

Challenge: Be the first to notify users about scored goals and major events

When it comes to sports news, it’s extremely important to deliver time-sensitive updates to subscribers’ phone screens at lightning speed.
Sending live score notifications requires high-speed delivery to let users know about a goal as soon as it’s been scored.
Moreover, precise segmentation is essential to reliably update fans of a specific team.

As a leading sports media outlet, speed and precision are critical for us — and Pushwoosh consistently delivers both.

Thanks to Pushwoosh, we’re able to reach our audience instantly with real-time score updates, breaking news, and match highlights — all with impressive engagement results.

Ori Reich

Project Manager at ONE.co.il

Solution: High-speed push notifications powered by Pushwoosh

To meet fans’ expectations, ONE.co.il turned to Pushwoosh High-Speed Delivery — capable of sending up to 500,000 notifications per second, which is at least 100x faster than the average speed of a push notification.
Combined with advanced segmentation, this allows ONE to tailor real-time alerts by team preference, region, or user behavior — keeping every fan connected to the teams that matter most to them.

All examples are shown in original Hebrew with English translations.

Segmented messaging boosts high engagement

Besides real-time alerts during matches, ONE.co.il delivers hot news from the world of sports. Transfers between teams, new appointments, and organizational changes are all sent out while taking into account users’ interests in specific teams and sports.
The engine behind this pinpoint relevance? Subscription segments that ensure the targeted delivery of relevant content.

Segmentation is a major strength of Pushwoosh. We use this functionality regularly and extensively to tailor our messages to different user groups — by team preference, region, or engagement behavior. This allows us to push highly targeted notifications with remarkable speed and relevance, leading to better user retention and interaction.

Ori Reich

Project Manager at ONE.co.il

Results: Sustainable growth through real-time engagement

Since implementing Pushwoosh in 2017:

• ONE.co.il’s audience has grown steadily to 588k push subscribers
• The brand engages 250k monthly active users via their apps
• Pushwoosh remains an essential tool supporting ONE’s real-time engagement strategy at scale, delivering up to 28M push notifications per day

We’ve been working with Pushwoosh for several years now, and our overall experience has been overwhelmingly positive.

Pushwoosh is a reliable, functional, and user-friendly solution that has become an essential part of our engagement strategy. It has helped us improve key metrics across the board — from click-through rates to user activity — and we’re confident it will continue to support our growth in the future.

Ori Reich

Project Manager at ONE.co.il