Email marketing

Learn the best practices to improve your email deliverability and avoid spam filters in 2025. From regulatory compliance to content optimization, ensure your emails reach every inbox with expert tips and tools.

Welcome emails set the tone for how your new users expect to interact with your brand. Greeting newcomers with the right messages is important for building their loyalty, increasing retention and lifetime value. Learn the best practices for creating effective welcome emails!

Looking to boost user engagement and conversions via triggered email campaigns? Our guide covers everything you need to know to deliver timely, personalized messages that drive results—complete with real-life examples to inspire your strategy.

Missed appointments can seriously impact the revenue of service-oriented businesses. In this guide, we’ll show you how to craft highly effective appointment reminder emails and share best practices for email automation and personalization.

Discover the power of transactional emails in improving customer experience. Explore best practices, top examples, and configuration guidance.

Confirmation emails create amazing opportunities for increasing sales and conversions. Find out how they can make a great contribution to the overall success of your marketing communications.

Customer communication via emails has both advantages and disadvantages. Sometimes this channel works best for your business goals, sometimes it's better to use something else. Is email marketing the best choice for you? Let's find out.