Segmentation Jumpstart behavioral segmentation with Pushwoosh's Default Events Use Pushwoosh's Default Events to launch highly targeted campaigns and achieve your business goals in a shorter time and at a lower cost.
Behavioral marketing Event-Based Marketing: What is it and How it Boosts Engagement Discover the basics of event-based marketing and start sending marketing communications that will hit the target.
Product Updates How to Track and React on iOS In-App Purchases with Pushwoosh Track the exact number of in-app purchases made in your iOS app — use the new out-of-the-box functionality in Pushwoosh.
E-Commerce [Data Study] How E-Commerce Apps Engaged Customers on Black Friday 2021 Get the key insights on how you can get ready for Black Friday 2022.
Campaigns Mobile Messaging for Telecom Industry Aligned with every customer's unique experience, automated communications can deliver relevant high-impact messages, which allows to drive sales and grow customer loyalty more effectively.
Event-based marketing What Events to Use in Your Marketing Communication Strategy When building event-based messaging, it's important to define the right user actions that can become starting points for your communications. Here are some tips on how to approach this.
![[Data Study] How E-Commerce Apps Engaged Customers on Black Friday 2021](/blog/content/images/size/w600/2021/12/Black-Friday-2021-Data-Study---Pushwoosh.png)
