The weather forecasting portal sends millions of push notifications to inform users about possible storms, fog, glaze, heat, and other weather conditions that can affect their lives.
wetter.com is the most popular weather forecasting portal in Germany, Switzerland, Austria, and other counties of the European Union. It informs its users about local weather conditions, offers accurate forecasts, pollen maps, satellite photos, and more.
Challenge
People need to be timely informed about the weather conditions that can affect their lives. If it will rain tomorrow, better warn them, so they can grab their umbrellas. If a storm is coming, they should be alerted immediately in order to get prepared!
Solution
Wetter applied advanced Pushwoosh Segmentation to automate the delivery of weather forecasts based on users' preferences. Mobile app and website subscribers can choose what types of alerts they want to receive, depending on what weather conditions interest them the most. Such notifications give the highest CTR and engagement.
The multi-level subscription settings allow users to receive only those types of notifications that they deem important (rain, thunder, storm, heat, etc.) and set different priority levels for each type.
Wetter.com app has 15 million monthly active users with over 6 million push subscribers (3X growth over the last year) that receive highly relevant weather alerts when they need it the most. Sending at least 70 million push notifications a month with the average Click-Through Rate at 7-9%, wetter.com stays a highly reliable source of weather forecasts and keeps growing its userbase.
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