# Pushwoosh > Pushwoosh is an omnichannel customer engagement platform for mobile-first products. It unifies mobile and web push notifications, in-app messaging, email, SMS, WhatsApp, and Apple/Google Wallet passes with a visual Customer Journey Builder, real-time behavioral and RFM segmentation, an actionable customer data platform (CDP), campaign and revenue analytics, and ManyMoneyAI — an autonomous AI marketing copilot. Trusted by 80,000+ brands. Free up to 1,000 MAU. Key facts: - Category: customer engagement platform. Also answers queries for: mobile marketing automation, omnichannel messaging platform, push notification service, push notification API, actionable CDP, Braze/OneSignal/Firebase alternative. - Channels: mobile push (iOS, Android, Huawei, Fire OS), web push (Chrome, Safari, Firefox, Edge), in-app messaging, email, SMS (187 countries), WhatsApp Business, wallet passes, iOS Live Activities; Telegram, LINE, and KakaoTalk available via the Messaging MCP (beta). - Scale and reliability: up to 500,000 pushes per second (~1M in 3 seconds), 99.9% uptime SLA, sub-100 ms API responses; media clients send 5–12M pushes daily (wetter.com: 5M daily alerts to 10.3M subscribers). - Security and compliance: SOC 2, ISO 27001:2022, HIPAA, GDPR and ePrivacy. Data is stored on privately owned servers (Pushwoosh Enterprise Cloud) in the US and Germany; EU data residency guaranteed for European clients; dedicated isolated infrastructure available (Private Offering). - Pricing: pay-as-you-go; free up to 1,000 MAU; Omnichannel plan from $13 per 1,000 MAU; email-only plan from $5 per 1,000 recipients; unlimited push and in-app messages on all plans; no feature gating between plans; no minimum annual spend. Details: https://www.pushwoosh.com/pricing/ - Implementation: SDK integrates in ~15 minutes; typical production rollout takes 2–10 days. SDKs: native iOS and Android, Flutter, React Native, Unity, Cordova, Expo, MAUI .NET, OutSystems. - Best fit: product, growth, and CRM teams at mobile apps in e-commerce, gaming, fintech, telecom, media, and delivery; API-first engineering teams that need a marketing automation layer on top of raw FCM/APNs delivery. - Named customers: Telepizza, GB News, AvaTrade, Bantoa, HungryNaki, Bladestorm, G5 Games, justDice, wetter.com, FIBA, SPORT1, Ankama, Peoplefun. - The site is available in 14 languages: English (default, no URL prefix) plus /es/, /fr/, /de/, /ru/, /zh/, /hi/, /ar/, /bn/, /pt/, /th/, /ko/, /he/, /ja/ prefixes. This file (llms-full.txt) is the full-text version of every product and integration page. Curated link index: https://www.pushwoosh.com/llms.txt # Products --- ## A/B/n split testing inside the customer journey URL: https://www.pushwoosh.com/products/abn-split/ Split journey traffic across up to 4 branches, score each one against your conversion goals, and route new users to the winning branch automatically once the result is significant. Keywords: A/B/n split testing, in-journey A/B testing, journey split testing, customer journey A/B test, automatic winner selection, conversion goal testing, split traffic allocation A/B/n split testing ### Find the **winning variant** inside your journey Split journey traffic across up to 4 branches, each with its own copy, timing, or channel. Pushwoosh scores every branch against your conversion goals and sends new users down the one that performs best. Book a demo Start for free ## Everything you need to run a split test **Up to 4 branches** Branch A is the control. You set the traffic share for each branch. **Random allocation** Every new entrant is assigned by the percentages you configure. **Goal-driven results** Track 1 conversion event or several, each scored separately. **Significance built in** Z-Score and P-Value, marked Significant at 90% confidence. **Automatic winner routing** New users are routed to the winning branch without a manual step. **In-flight users protected** Anyone already in a branch finishes the path they started. ## What each branch can change Drop the A/B/n Split element anywhere on the journey canvas and give it 2 to 4 branches. Each branch runs its own sub-flow, so a variant can differ by message copy, by delay length, by channel, or by sending nothing at all. Traffic percentages have to add up to 100%, and a reset control puts them back to an even distribution. - **Branch A** – the control, either the flow you run today or a fresh baseline. - **Branches B, C and D** – the challengers, each with its own messages, delays and channels. - **Traffic share** – any split that totals 100%. An even split reaches significance fastest. The split element carries no messaging logic of its own. It decides who goes where, and the channel blocks underneath it do the sending. ## Two ways to close a test ### Automatic winner selection The platform watches your goal continuously. Once a branch clears the 90% confidence bar, Pushwoosh deactivates the underperforming branches and sends every new entrant to the winner. That happens whether or not anyone is looking at the dashboard. ### Manual control when you want it Manual mode surfaces the same live statistics and leaves the call to you. Read the numbers, then click **Keep only winner** to deactivate the losing branches. The journey keeps running while you decide. Closing a test does not require pausing it. **Deactivation applies to new entrants only.** Users already assigned to a branch complete the path they were given, whatever happens to that branch afterwards. ## What A/B/n split testing is best for **Cart abandonment** Test reminder copy and delay length, then keep the version that recovers more carts. **Paywall and trial messages** A/B the wording or the timing of a trial-ending message against your conversion event. **Digest headlines and send times** Run 2 headlines or 2 send times on a recurring digest and score them on opens or clicks. **Channel preference** Send the same message on push, email and SMS to find out which one converts for a segment. **Monetization offers in games** Test offer copy or timing inside a re-engagement journey, with purchase events as the goal. **Win-back timing** Compare how long to wait before reaching out to a dormant user. ### One journey, every channel The split element sits on the same canvas as every channel block, so a branch can carry mobile push, in-app messages, email, SMS, WhatsApp or web push against a single customer profile. You build the test where the journey already runs, inside the [Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/), instead of wiring up a separate experimentation tool alongside it. ## Three ways to design the test **Current flow vs a new idea** Branch A keeps what you send today. B, C and D carry the challengers. **New idea vs new idea** No incumbent involved. Pick one new version as the control and score the rest against it. **Message vs no message** Give one branch an equal Time Delay and no message, to measure whether the touch moves the metric at all. ### How a winner is decided Define at least 1 conversion goal before the test can launch. A goal is a tracked event you already send to Pushwoosh: a purchase, a checkout, a subscription start, a level completion. Pushwoosh scores each branch against the control with a Z-Score and a P-Value, and marks the result Significant at a 90% confidence level. Several goals can run on the same test at once. Results are calculated separately per goal, and you choose which goal to read when more than one is live. ## Testing on infrastructure you can name Pushwoosh runs on its own hardware in the US and Germany, under GDPR and BDSG. Your test data, goal events and customer profiles stay on the same platform that sends the messages. Full certification detail on the data safety page. ## How it works **Pause the journey and add the split** Place the A/B/n Split element on the canvas, set 2 to 4 branches, and give each one its traffic share. **Define the conversion goal** Pick the event that counts as a win. Check that it can fire in every branch, including the control. **Launch and pick your mode** Automatic routes new users to the winner on its own. Manual leaves the **Keep only winner** call to you. Read the docs **Good to know before you launch.** - The journey has to be paused to add or reconfigure a split. It is not a hot edit on a running journey. - Up to 4 branches per split element. - A goal that can only fire in one branch breaks the comparison. Every branch, control included, has to be able to complete it. - Significance is called at 90% confidence. That bar names a winner sooner than a 95% one and carries a higher false-positive risk. - Pushwoosh does not enforce a minimum sample size or a minimum test duration before a result can be marked Significant. Low-traffic journeys need patience. --- ## Advanced segmentation for precise, reusable audiences | Pushwoosh URL: https://www.pushwoosh.com/products/advanced-segmentation/ Combine tags, events, and platform data into nested AND, OR, and exclude logic, save it once as a named segment, and reuse it in any channel, Condition split, or Journey. Keywords: advanced segmentation, nested segmentation, boolean segmentation, segment builder, audience segmentation, unified customer profile, segment of segments, high-speed delivery segments Unified customer profile ### Advanced segmentation for precise, reusable audiences Combine tags, events, and platform data with nested AND, OR, and exclude logic. Save it once as a named segment, then target it from any channel, Condition split, or Journey. Book a demo Start for free ## The audience is rarely one fact "High spender" is a useful tag, on its own, until the audience you actually need is high spenders who haven't opened the app in two weeks and have an email on file. That's three facts, and the segment only works if it can hold all three at once. Building that logic by hand for every send is how targeting quietly narrows down to "anyone who ever bought something." Advanced segmentation is what lets you combine what you know once, name it, and point any channel or journey at it. ## What it does A segment is a tree of conditions, tags, events, geo, platform, even other segments, joined with AND, OR, or exclude. Any branch can nest inside another, so the logic isn't a flat list: it's "(A and B) or (C and not D)" as deep as the audience needs. A saved segment can sit as a condition inside another one, so segmentation logic built once gets reused instead of rebuilt. | Mode | How size is calculated | Update | | --- | --- | --- | | Standard | Cached estimate | Manual, via Refresh Segment Size | | High-Speed Delivery (opt-in) | Precompiled membership list | Every 10 minutes | "Hasn't done X in 14 days" works the same way as "has done X": it's an event count condition, just set to zero. And because segments can reference each other, combining an iOS segment with an Android one, or layering a behavioral exclusion on top of an existing win-back segment, takes one condition instead of rebuilding the whole tree. ### Segments can reference other segments A saved segment dropped into another one as a condition means a platform split, a behavioral exclusion, or an RFM tier gets defined once, in one place, and every segment that references it stays in sync. ## What ties it back to a unified customer profile Tags and events only earn their keep once something can combine them into a decision. Advanced segmentation is the layer that turns "spent over $50," "hasn't opened the app in two weeks," and "has an email on file" into one addressable audience instead of three separate facts sitting on a [unified customer profile](https://www.pushwoosh.com/products/cdp/) with nobody acting on the combination. ## How it works **Open Segments and add conditions** In Audience → Segments, build conditions from tags, events, geo, platform, or other saved segments. **Combine them** Join conditions with AND, OR, or exclude, nesting groups as deep as the audience needs. **Save and reuse it** Point any channel, a Condition split branch, or a Journey's entry condition at the saved segment. All three steps are no-code, in the Control Panel. What you can build depends on the tags and events already recorded, so those need to exist first. Read the docs See unified customer profile ## Built to sit next to tags and events A segment rarely stands alone. [Tags](https://www.pushwoosh.com/products/cdp-tags/) hold what's true about someone now, [events](https://www.pushwoosh.com/products/user-events/) hold what they just did, and a segment is where both get combined: an RFM tier built from three tags, ANDed with an event condition for recent inactivity, feeding straight into a [Condition split](https://www.pushwoosh.com/products/condition-split/) branch or a Journey's entry condition. [RFM segmentation](https://www.pushwoosh.com/products/rfm-segmentation/) is the scoring layer that most often supplies the tags a segment like this ANDs together. ### Built to feed the rest of the platform Tags and events supply the facts. A segment combines them into one audience. Condition split and Journey entry read that segment to decide who gets in. ## How to tell it is working Each segment shows an estimated size you refresh on demand. Before you delete one, the product checks which campaigns and Journeys currently reference it and warns you, so cleaning up an old segment doesn't quietly pause something live. ## What to keep in mind **A few things worth checking before you build on a segment.** - No published cap on condition count or nesting depth. Deep trees work in practice, but there's no documented guarantee. - Segment size is an on-demand estimate, not a live counter while you build. Refresh manually to see the current number. - High-Speed Delivery is a separate, opt-in mode with a 10-minute refresh interval, not the default for every segment. - Deleting a segment used elsewhere pauses the campaigns and Journeys that reference it. ## Turn what you know into exactly who you reach Tags and events are facts. A segment is what turns several of them into the exact audience you meant. Book a demo Start for free --- ## AI Agent for Mobile Games | ManyMoney Copilot URL: https://www.pushwoosh.com/products/ai-marketer-gaming/ Autonomous AI agent for mobile game studios. ManyMoney builds player segments, launches push and journey campaigns, and diagnoses issues with real tool-call execution, not just chat. Keywords: AI agent gaming, ManyMoney gaming, AI marketing copilot games, autonomous campaign automation, game studio AI assistant AI Agent for Gaming ### Your AI copilot for mobile game growth ManyMoney builds player segments, launches push and in-app campaigns, and automates player journeys. Just tell it what you want, and it runs the action, not a chat about the action. ## What ManyMoney does for game studios Ask for a segment, a campaign, or a journey in plain language, and ManyMoney builds and runs it end to end. No filter builder, no drag-and-drop canvas required first. **Segments built in seconds** Describe a segment in plain language, like "VIP spenders inactive 7 days," and ManyMoney builds it with the segmentation engine. No filter-building UI required. **Campaigns launched, not drafted** Ask for a win-back push or event campaign and ManyMoney creates and sends it end to end. It runs the campaign itself instead of handing you a draft to approve. **Journeys automated hands-free** Describe the player flow you want, whether it's onboarding, churn prevention, or live-ops, and ManyMoney assembles the customer journey, branches and all. **Guarded by approval gates** Full Automation mode runs safe actions on its own; anything destructive, like deleting a segment or cancelling a live campaign, waits for your confirmation. ## Gaming results that move the needle **Justdice drives engagement beyond onboarding with lifecycle messaging** Rewarded-play platform uses behavioral triggers, A/B testing, and churn-prevention flows to keep players engaged from day one onward. Read case study **Bladestorm boosts revenue 4.58% and MAU 16.62% with automated player flows** Game studio shifts focus from user acquisition to engaging existing players with well-timed, segmented notification and email campaigns. Read case study **Mobile game monetization: the ultimate guide to increase app revenue** Top monetization models (IAP, ads, subscriptions) and lifecycle messaging strategies that grow ARPU and lifetime value for mobile games. Read guide ## How the AI agent works for your game Performance monitoring ### Catches leaking campaigns before they burn budget ManyMoney watches every push and in-app campaign for signals that clicks aren't turning into IAP revenue, and steps in before the budget is gone. - **Leak detection**: High click, low purchase campaigns get flagged automatically - **Auto-pause**: Underperforming sends stop mid-run instead of finishing on autopilot - **Root cause**: Explains why a campaign is leaking, whether it's the wrong segment, offer, or send time Player targeting ### Finds high-intent players and reaches them first Ask ManyMoney to find players who look ready to spend, and it hunts across session data, progress, and past purchases to build the segment and launch the campaign. - **High-intent segments**: Session frequency, progress milestones, and spend history combined automatically - **Same-session launch**: Segment and campaign go out together, no handoff between tools - **Ranked by revenue potential**: Highest-value players targeted first A/B automation ### Tests and scales what drives IAP revenue ManyMoney tests push copy, timing, and offers against actual purchase data, not opens or clicks, then scales the version that makes money. - **Revenue-based winners**: Tests picked by IAP conversion, not vanity metrics - **Auto-scale**: Winning variant gets the full send once the test concludes - **No manual review needed**: ManyMoney scales the winner without waiting on a marketer Troubleshoot with ManyMoney AI ### Diagnoses journey issues in under 30 seconds Point ManyMoney at a stalled player journey and it checks delivery logs, device status, tags, and segment health live, then explains exactly what's broken. - **Live diagnostics**: Journey config, delivery logs, and device status checked in one pass - **Plain-language explanation**: No log-diving required to find the stuck step - **Fix requires approval**: Diagnosis is instant; corrective actions still wait for your go-ahead ## Ask, and ManyMoney runs it Real patterns from how game studios use the AI agent. Each one built and launched from a single request, not a multi-step setup. **Win-back campaign, built and sent** Ask ManyMoney to bring back players inactive for 7+ days with a comeback reward, and it segments, drafts, and launches the push in one pass. Example push: "Your guild needs you" — "Come back and claim the boss reward waiting in your inbox." Result: Comeback campaigns go out without a marketer opening the segment builder. **Event campaign optimized live** Tell it to promote a weekend tournament, and it schedules the announcement, reminder, and live-now push series, then reallocates budget away from the weakest-performing send. Example push: "Tournament starts in 1 hour" — "10K gem prize pool. Tap to lock in your seat." Result: Underperforming event pushes get paused mid-series instead of running to completion unattended. **Monetization journey assembled from a prompt** Describe the spender tiers you want to target, and ManyMoney builds the RFM segment, the push-plus-in-app journey, and the A/B test, ready to review before it sends. Example push: "48-hour flash sale" — "Premium currency 50% off for top spenders only." Result: Journeys that used to take an afternoon to wire up by hand are ready in one chat. ## Built on real execution, not just chat See all AI marketing capabilities in [ManyMoney](https://www.pushwoosh.com/products/ai-marketer/) for the full feature set. **Real tool-calls, not scripted replies** Every action runs through the same Presets, Segmentation, and Journey APIs your team already uses, so what ManyMoney says it did is what actually ran. **Full Automation with guardrails** Safe actions run on their own; deleting a segment or cancelling a live campaign always waits for your sign-off. **Ask in plain language** No dashboards to learn. Describe the player behavior or campaign you want, and ManyMoney handles the setup. **Diagnostics in seconds** Troubleshoot with ManyMoney AI checks journey config, delivery logs, device status, and segment health live, with results in 10 to 30 seconds. ### See ManyMoney run your next campaign Ask it to build a segment, launch a win-back push, or diagnose a stalled journey, and watch it execute in real time. --- ## ManyMoney: AI Marketing Copilot | Pushwoosh URL: https://www.pushwoosh.com/products/ai-marketer/ Your fully autonomous AI marketing copilot, grinding and earning 24/7. Revenue-obsessed AI that catches performance leaks and optimizes campaigns. Keywords: ManyMoney, AI marketing, marketing copilot, revenue optimization, campaign automation Many ## AI marketing copilot Fully autonomous, grinding and earning 24/7. While other tools are gold digging, we give you a goldmine. Show me how E-commerce +47% AOV Fintech +72% ARPU Gaming +60% IAP Food delivery +55% CLV Across industries +74% ROAS Across industries +400% ROI Guaranteed revenue +40% ## The first revenue-obsessed AI **marketing** copilot ### Catches performance leaks No mercy for campaigns that waste budget on vanity metrics. Great clicks, no purchases? ManyMoney will either fix it, or_stop_it. ### Finds money you're missing Your AI copilot hunts for ready-to-buy customers 24/7, auto-launches campaigns to convert them, and scales winners without you lifting a finger. ### Optimizes for cash, not feel-good metrics Clicks? Opens? Revenue generated! ManyMoney tests what drives purchases, scales the money-makers, and kills the rest. This campaign is leaking budget, not bringing money 🚨 I'm shutting it. Found 523 high-intent customers 🤑 Launching the campaign now. A/B test complete. Push B wins on revenue. Killing A, scaling B 🚀 ## Many**Money** does the job ### Real talk *=* **Real_money** Food delivery > We've seen a real increase in conversions and sales. One perfectly targeted push notification brings us **$2400‑$3600**. — [Javier Bosque](https://www.linkedin.com/in/javi-bosque-b32146102/), Head of E-Commerce & Media at [Telepizza](https://www.telepizza.es/) Fintech > It's a powerful tool that fits seamlessly into our marketing workflow. From setup to execution, everything feels **streamlined and efficient**. — [Petro Wells](https://www.linkedin.com/in/petrowells/), Head of Marketing Manager at [Clarity by Investec](https://wp.nowclarity.com/) Gaming > We saw an increase in conversion and monetized user rate **in just two to three weeks**. — [Alina Shatkovskaya](https://www.linkedin.com/in/alina-shatkovskaya/), Senior Product Marketing Manager at [justDice](https://www.justdice.io/) Fintech > We've been able to convert an impressive 12% of users, and we're confident that we will **continue to improve it**. — [Ori Matarasso](https://www.linkedin.com/in/orimatarasso/), CMO @ [AvaTrade](https://www.avatrade.com/) Food delivery > We saw a noticeable increase in our monetary metrics: AOV, CLV, and the number of orders generated **from a single push notification**. — Zahidul Alam Chowdhury, Head of Product at [HungryNaki](https://blog.hungrynaki.com/) Fintech > Our mobile app has transformed into a powerful channel for **revenue growth.** — Valeriia Ivanova, Retention Manager at [EXMO.com](https://exmo.com/) ## 40% more revenue or full refund I want it now --- ## AI-powered personalization for marketing automation URL: https://www.pushwoosh.com/products/ai-powered-personalization/ Customer engagement platform with AI personalization. Deliver hyper-relevant content, dynamic offers, and personalized journeys that convert. Keywords: AI-powered personalization, AI personalization, marketing automation, behavioral targeting, dynamic content personalization, customer engagement AI, personalized marketing ManyMoney AI ### Predict, personalize, and optimize with AI Customer engagement platform with AI personalization. Deliver hyper-relevant content, dynamic offers, and personalized journeys that convert. See ManyMoney AI in action ## What **AI personalization** delivers **Predict customer behavior** AI identifies ready-to-buy customers 72 hours before they convert. Detect high-intent users, churn risk, and optimal engagement moments automatically. **Personalize in real-time** Dynamic content that adapts to each user's behavior, location, and preferences. Hyper-relevant offers across push, email, in-app, SMS, and WhatsApp. **Optimize for revenue** AI runs 47 A/B tests simultaneously, kills underperformers in 48 hours, and scales winners automatically. Every campaign optimized for money, not vanity metrics. **Automate everything** From campaign creation to optimization, AI works 24/7 without manual intervention. 3x more campaigns launched with zero additional headcount. ## How ManyMoney AI personalizes at scale Behavioral prediction ### See the future, not just the past AI analyzes millions of signals to predict next actions. Identify high-intent customers before they search, detect churn risk 72 hours early, and find revenue opportunities no human could spot. - **High-intent detection**AI scores every user by purchase likelihood, updated in real-time as behavior changes. - **Churn prediction**Flag at-risk users 72 hours before they leave and trigger retention flows automatically. - **Revenue opportunity finder**Surface hidden segments ready to convert that manual analysis would miss. A fintech app used AI to identify 347 high-intent loan shoppers and achieved 11.8% conversion vs 2.1% with manual segments. Autonomous segmentation ### Segments that build themselves AI creates and updates segments automatically based on behavior, not manual rules. RFM analysis, event-based micro-segments, and high-intent groups created in real-time. - **RFM micro-segments**Recency, frequency, and monetary value segments updated continuously without human input. - **Behavioral micro-segments**AI detects patterns like "high-hunger moment" users by combining app opens, weather, and timing signals. - **Cross-channel reach**Segments apply instantly across push, in-app, email, SMS, and WhatsApp with no extra setup. Dynamic content ### Content that writes and tests itself AI generates copy variants, tests them at scale, and adapts messaging per user. Subject lines, CTAs, and offers optimized automatically across all channels. - **AI copy generation**Generate dozens of message variants from a single prompt, each tailored to a segment. - **Parallel A/B testing**Run 47 tests simultaneously, each optimized for revenue rather than open rates. - **Auto-scaling winners**Winning variants automatically replace underperformers within 48 hours. ## Proven results: 43% revenue growth in 90 days A European neobank replaced manual campaigns with ManyMoney AI and achieved 43% revenue growth in 90 days. The AI launched 27 campaigns per quarter (vs 9 manual), achieved 11.8% conversion on AI-identified segments (vs 2.1% before), and ran 47 A/B tests simultaneously. 3x Campaign velocity 11.8% Conversion on AI segments 43% Revenue growth in 90 days 47 A/B tests simultaneously A food delivery platform achieved 47% revenue growth by detecting high-hunger moments, combining app opens, weather data, and paycheck timing to reach users at peak intent. [See both case studies](https://www.pushwoosh.com/blog/manymoney-ai-case-study/#is-40-revenue-growth-realistic-for-your-app) Read the complete case study ## Hyper-personalized experiences across every channel **Push notifications** Behavioral triggers, optimal send time per user, dynamic content across iOS and Android. AI adapts timing and copy to each individual. **In-app messages** Context-aware personalization at the right in-app moment. Real-time behavioral targeting based on current session actions. **Email** Subject line optimization, dynamic content blocks, and send time prediction per user. Open rates improved by AI-powered timing. **SMS & WhatsApp** High-value offers and transactional updates delivered on the user's preferred channel with preference-based routing. ## Beyond basic personalization #### Traditional personalization tools - **Manual segment creation**Hours of analyst work for each new segment. - **Static rules and triggers**Set once, forgotten, never updated to reflect new behavior. - **1-3 A/B tests per quarter**Bottlenecked by team capacity and manual setup. - **Optimized for engagement**CTR and open rates, not actual revenue. - **Constant manual work**Every campaign requires hands-on management and maintenance. #### Pushwoosh AI personalization - **Autonomous segments**AI builds and updates segments continuously based on live behavior. - **AI predicts optimal actions**Behavioral signals processed in real-time to trigger the right message. - **47 tests simultaneously**No human bottleneck. Every variant tested and optimized in parallel. - **Optimized for revenue**ARPU, LTV, and actual revenue impact drive every decision. - **Fully autonomous**AI runs, tests, and optimizes campaigns 24/7 without manual intervention. ## Meet ManyMoney AI: your autonomous marketing copilot ManyMoney AI is Pushwoosh's fully autonomous marketing engine. It works 24/7 to find revenue opportunities, create campaigns, run tests at scale, and optimize for business outcomes without human intervention. From prompt to live campaign in minutes, not weeks. **Revenue leak detection** AI scans your funnel continuously to find where revenue is being lost and triggers corrective campaigns automatically. **High-intent identification** Surface customers who are ready to buy 72 hours before they act, so you can reach them at peak intent. **Autonomous optimization** Campaigns launch, test, and optimize themselves. AI reallocates budget and scales winners with no manual input. Explore ManyMoney AI --- ## Alt-store push — Huawei HMS & Amazon ADM | Pushwoosh URL: https://www.pushwoosh.com/products/alt-store-push/ Reach every Android device, Google Play or not. Pushwoosh delivers your push to Huawei, HarmonyOS, and Amazon Fire devices across FCM, HMS, and ADM — managed from one place, with fallback to email, SMS, and WhatsApp. Keywords: Huawei push notifications, HMS push, Amazon ADM push, HarmonyOS push notifications, Amazon Fire push, alt-store push, push without Google Play Alt-store push ### Reach every Android device, **Google Play or not** Pushwoosh delivers your push to Huawei, HarmonyOS, and Amazon Fire devices — free to start. Book Demo Start for free ## One send, every device One audience ### A Huawei or Fire device sits in your audience like any other In Pushwoosh, a Huawei or Amazon Fire device works with the same tags, events, segments, and Journeys as a Google device. You manage it from the same place as the rest of your push — nothing new to learn, nothing to run on the side. Cross-platform delivery ### Write the push once, reach all three platforms You write the push once, and one send delivers it to Huawei and Fire devices alongside your Google devices. Pushwoosh routes each user by device type across **FCM, HMS, and ADM**, so a single message covers all three. Your setup carries over: - Content and deep links - Segments - Best Time to Send - A/B testing - AI personalization [How it works →](https://help.pushwoosh.com/hc/en-us/articles/29429879880733-How-do-I-set-up-a-deep-link-for-both-Android-and-Huawei-devices-in-a-single-push-notification) Fallback ### If a push can't land, the message still gets through HMS and ADM try the device first. If a push still can't land — no token, or the user opted out — the Journey passes the same message on to email, SMS, or WhatsApp, so the user still hears from you. ## Reach the users others miss You need Huawei and Amazon reach when your users are on those devices and a normal push doesn't get through. **Apps on Huawei AppGallery** If you publish there, many of your installs have no Google Play — and a standard push never reaches them. **Users in MENA or China** Many people there rely on Huawei phones, so a big part of your audience never sees a standard push. **Apps on Amazon Fire** Games, kids', and media apps on Fire tablets or Fire TV run without Google services — ADM is the only way to reach them. ## Hosted on our own hardware **Your own infrastructure** Pushwoosh stores and processes your data on its own servers, not on rented third-party clouds. **US & Germany data centers** Choose where your data lives, with a datacenter location inside the EU for European senders. ****GDPR** compliance** Teams under strict data rules get the same Huawei and Amazon reach as everyone else. ### See who you're missing on Android Find out how many of your users are on Huawei and Amazon devices, then reach them from the campaign you already run. Book Demo Start for free --- ## Analytics for E-commerce | Customer Analytics Platform URL: https://www.pushwoosh.com/products/analytics-ecommerce/ E-commerce analytics platform that drives results. Monitor shopping behavior, identify trends, and make data-driven decisions to boost performance. Keywords: analytics e-commerce, analytics for e-commerce, Customer Analytics Platform for e-commerce, e-commerce analytics, shopping analytics, retail analytics Analytics for E-commerce ### Know what your shoppers do and why they leave Get the analytics you need to understand shopping behavior, reduce cart abandonment, and increase conversion rates. All your e-commerce data in one platform, ready to act on. ## Drive measurable revenue with e-commerce analytics 25X higher conversion into target action +70% sales with abandoned cart recovery campaigns +40% to average order value thanks to personalization ## Trusted by e-commerce brands worldwide ### Campaign performance tracking for e-commerce Stop guessing which campaigns drive purchases. Track every message from send to sale and optimize your [e-commerce](https://www.pushwoosh.com/products/e-commerce-solution/) messaging strategy with real data. - **Real-time results**: See opens, clicks, and conversions as they happen across all channels; - **Shopper journey mapping**: Track every touchpoint from first visit to checkout and beyond; - **Channel comparison**: Compare push, in-app, email, and SMS effectiveness for your store; - **A/B test insights**: Identify which message variations drive the most purchases. So you can focus your budget on campaigns that bring shoppers back and increase order value. ### Shopping behavior analytics Understand what drives purchases and where shoppers drop off. Track [analytics](https://www.pushwoosh.com/products/analytics/) events across your store to discover patterns that lead to conversions. - **Event tracking**: Monitor product views, cart additions, checkout steps, and purchase completions; - **Segment analysis**: Compare engagement across buyer cohorts, VIP customers, and new shoppers; - **Conversion funnels**: Identify drop-off points in your purchase flow and checkout process; - **Custom metrics**: Track KPIs specific to your store like average order value and cart size. Which means you can personalize messages based on actual shopping behavior, not assumptions. ### Retention and RFM analytics for online stores Stay ahead of churn by tracking retention patterns and identifying your most valuable customers. Know who is about to leave before they do. - **Retention curves**: Visualize D1, D7, and D30 retention by acquisition source or customer segment; - **RFM analysis**: Segment shoppers by Recency, Frequency, and Monetary value automatically; - **Churn detection**: Spot customers showing pre-churn behavior like declining visit frequency; - **Lifetime value tracking**: Monitor revenue per customer over time to prioritize high-value audiences. So you can launch targeted win-back campaigns before customers churn and protect your revenue. ### Real-time e-commerce dashboards Get instant visibility into your store's messaging performance. Create custom dashboards that show the metrics your team cares about, updated in real time. - **Fully customizable**: Choose the metrics, layout, and filters that matter to your business; - **Channel dashboards**: Track key metrics across push, in-app, email, and SMS in one view; - **Team sharing**: Give stakeholders access to the data they need for decision-making; - **Export and reporting**: Generate reports for leadership with revenue attribution data. Which means you can make data-driven decisions about your campaigns without waiting for manual reports. ### Connect your e-commerce analytics ecosystem Your shopper data should not be locked in one tool. Connect Pushwoosh analytics with your existing stack for a complete view of customer behavior. - **Data export**: Send events to your data warehouse or BI tools for deeper analysis; - **Event streaming**: Push real-time shopping data to external analytics platforms; - **Third-party integrations**: Connect with Google Analytics, Amplitude, Mixpanel, and more; - **API access**: Pull data programmatically for custom dashboards and analysis. So you can combine messaging analytics with your store analytics for a unified view of performance. ## Why e-commerce marketers choose Pushwoosh **analytics** **Real-time insights** See shopper actions and campaign results instantly. React to trends while purchase intent is still high. **Action-ready data** Every metric connects directly to campaign tools. See a trend, launch a campaign to capitalize on it. **E-commerce-focused metrics** Track cart abandonment rates, purchase funnels, and AOV impact, not just opens and clicks. **Shopper segmentation** Slice your audience by purchase history, cart behavior, browse activity, and custom events. **No data silos** Campaign analytics and shopper analytics in one platform. No more switching between tools. **Flexible integrations** Export data to any BI tool or analytics platform. Your data, your rules. ### See e-commerce analytics in action Discover how Pushwoosh analytics helps e-commerce brands monitor shopping behavior, identify trends, and make data-driven decisions that reduce cart abandonment and grow revenue. ## Real **results** from e-commerce brands 91.9% CTR with personalized messaging 10X DAU growth in six months +37% D30 retention improvement ## Success stories from e-commerce marketers **Fashion platform achieves 91.9% CTR with data-driven messaging** Bantoa used analytics insights to transform generic campaigns into personalized communications based on shopping behavior. Data-driven targeting drove 94% monthly subscriber activity and +28% growth in registered users. Bantoa's case **Food delivery app grows DAU 10x with behavior analytics** HungryNaki tracked homepage visits, menu views, and order events to build behavior-triggered campaigns. Analytics-powered personalization drove a 2.6x increase in MAU and higher average order value. HungryNaki's case **Pizza chain drives $2400+ revenue per campaign with targeted analytics** Telepizza used location and behavior analytics to deliver special offers when customers enter restaurant areas. Data-driven campaigns achieve 4-7% conversion rates and measurable sales growth. Telepizza's case **Coupon app achieves 67.4% conversion with lifecycle analytics** Omada's Almowafir app built analytics-driven campaigns that guide shoppers from discount discovery to purchase. Behavior tracking increased D30 retention by 4% and converted two-thirds of users to target actions. Omada's case ## This is what e-commerce clients appreciate in Pushwoosh ## FAQ Q: How does Pushwoosh analytics help reduce cart abandonment? A: Pushwoosh analytics tracks every step of your purchase funnel in real time. When shoppers add items to their cart but do not complete checkout, you can see exactly where they drop off and why.\n\nConversion funnel analytics show you the percentage of shoppers who progress from product view to cart addition to checkout to purchase. You can identify bottlenecks, such as a checkout step where most abandonment happens, and optimize your messaging accordingly.\n\nCombined with automated campaign tools, you can trigger recovery messages based on actual abandonment data. E-commerce brands using Pushwoosh see up to 70% more sales from cart recovery campaigns compared to generic reminders because every message is informed by real behavior data. Q: What e-commerce metrics can I track with Pushwoosh? A: Pushwoosh provides analytics across your entire e-commerce messaging funnel:\n\n**Campaign metrics**: Sends, deliveries, opens, click-through rates, conversions, and revenue attribution for push notifications, in-app messages, email, and SMS.\n\n**Shopper behavior**: Product views, cart additions, checkout events, purchase completions, browse patterns, and custom events specific to your store.\n\n**Retention metrics**: D1, D7, and D30 retention curves, RFM scores (Recency, Frequency, Monetary value), churn indicators, and lifetime value tracking.\n\n**Dashboard metrics**: Fully customizable dashboards with real-time updates, channel-level performance, and exportable reports for your team. Q: How is Pushwoosh analytics different from Google Analytics for e-commerce? A: Google Analytics tracks website traffic and general user behavior. Pushwoosh analytics is purpose-built for messaging campaigns and customer engagement.\n\nWith Pushwoosh, you can track how a specific push notification, email, or in-app message drives a purchase. You see the full path from message delivery to conversion, not just page visits. Every insight connects directly to campaign tools, so you can act on data immediately by launching a segment-targeted campaign.\n\nPushwoosh also provides messaging-specific metrics like delivery rates, push opt-in rates, and channel-level engagement that Google Analytics does not cover. Most e-commerce teams use both tools together, with Pushwoosh handling campaign analytics and Google Analytics covering broader site behavior. Q: Can I track custom events specific to my online store? A: Yes. Track any shopping event that matters to your business: product views by category, wishlist additions, coupon usage, size selections, filter usage, or any other interaction you define.\n\nUse these custom events to build audience segments, trigger automated campaigns, and analyze conversion funnels specific to your store. You define the events that matter for your business model, and Pushwoosh tracks them in real time.\n\nOnce configured, marketers can use these events in the segment builder and customer journey builder without developer help. Q: Can I integrate Pushwoosh analytics with my existing tools? A: Yes. Export data to your warehouse, stream events to external analytics platforms in real time, or connect via API. Pushwoosh integrates with tools like Google Analytics, Amplitude, Mixpanel, and custom BI solutions.\n\nYou can also import data from your e-commerce platform, CRM, or attribution services into Pushwoosh to enrich customer profiles and improve campaign targeting. Your analytics data stays flexible and accessible across your entire tech stack. Q: Do I need a developer to set up e-commerce analytics? A: Basic analytics work out of the box once you integrate the Pushwoosh SDK into your app or website. Campaign performance metrics, delivery stats, and audience analytics are available immediately.\n\nFor custom event tracking specific to your store, such as tracking cart additions or product views by category, you will need a developer to add event triggers in your code. The initial setup typically takes 2 to 10 days depending on your requirements.\n\nOnce set up, marketers can create segments, build campaigns, analyze funnels, and generate reports without technical help. --- ## Analytics for mobile games | Increase retention URL: https://www.pushwoosh.com/products/analytics-gaming/ Unlock player insights with analytics for gaming apps. Track behavior, segment audiences, and optimize every aspect of the player experience. Keywords: analytics gaming, analytics for gaming, gaming analytics, mobile game analytics, player analytics, game retention analytics Analytics for Gaming ### Turn scattered player data into winning campaigns Get the analytics you need to understand player behavior, optimize campaigns, and increase retention. All your game data in one platform, ready to act on. ## Boost your game performance with player insights 3X higher campaign CTR +16.6% engaged MAU +4.6% revenue growth ### Campaign performance tracking Stop guessing what works. Track every campaign from send to conversion and optimize your messaging strategy with real data. - **Real-time results**: See opens, clicks, and conversions as they happen; - **Player journey mapping**: Track every touchpoint from first session to conversion; - **Channel performance**: Compare push, in-app, and email effectiveness; - **A/B test insights**: Identify winning variations based on player actions. So you can focus your budget on campaigns that drive retention and monetization. ### Player behavior analytics Understand what drives engagement and revenue. Segment players by behavior, track in-game events, and discover patterns that lead to conversions. - **Event tracking**: Monitor level completions, purchases, and session triggers; - **Segment analysis**: Compare engagement across player cohorts and spenders; - **Conversion funnels**: Identify drop-off points in onboarding and purchase flows; - **Custom metrics**: Track KPIs specific to your game mechanics. Which means you can personalize messages based on actual player actions, not assumptions. ### Retention analytics built for games Stay ahead of churn with retention curves designed for [gaming](https://www.pushwoosh.com/products/gaming/) audiences. Identify high-value players and those at risk of leaving. - **Retention curves**: Visualize D1, D7, and D30 retention by cohort; - **RFM analysis**: Segment by recency, frequency, and monetary value; - **Churn prediction**: Spot players showing pre-churn behavior patterns; - **Lifetime value tracking**: Monitor revenue per player over time. So you can launch targeted win-back campaigns before players churn. ### Real-time dashboards Get instant visibility into your game's health. Create custom dashboards that show the metrics your team cares about, updated in real time. - **Fully customizable**: Choose the metrics, layout, and filters that matter to you; - **Live updates**: See player activity, campaign results, and revenue as it happens; - **Team sharing**: Give stakeholders access to the data they need; - **Export and reporting**: Generate reports for leadership and investors. Which means you can make data-driven decisions without waiting for reports. ### Connect your analytics ecosystem Your player data shouldn't be locked in one tool. Connect Pushwoosh [analytics](https://www.pushwoosh.com/products/analytics/) with your existing stack for a complete view. - **Data export**: Send events to your data warehouse or BI tools; - **Event streaming**: Push real-time data to external analytics platforms; - **Third-party integrations**: Connect with tools like Amplitude, Mixpanel, and Google Analytics; - **API access**: Pull data programmatically for custom analysis. So you can combine messaging analytics with game analytics for deeper insights. ## Why gaming marketers choose Pushwoosh analytics **Real-time insights** See player actions and campaign results instantly, not hours later. **Action-ready data** Every metric connects directly to campaign tools. See a trend, launch a campaign. **Gaming-focused metrics** Track retention curves, session frequency, and monetization, not just opens and clicks. **Player segmentation** Slice your audience by behavior, spend level, game progress, and custom events. **No data silos** Campaign analytics and player analytics in one platform. No more switching tools. **Flexible integrations** Export data anywhere. Your analytics, your rules. ## Trusted by leading game studios ## Ready to understand your players? Stop operating in the dark. Get analytics that show you what players do, why they churn, and how to bring them back. Contact sales Start for free Q: How does Pushwoosh analytics differ from other game analytics tools? A: Pushwoosh combines campaign analytics and player analytics in one platform. You can track push notification performance, player behavior, and retention curves without switching tools. Plus, every insight connects directly to campaign tools, so you can act on data immediately. Other tools make you export data and set up campaigns separately. Q: Can I track custom events specific to my game? A: Yes. Track any in-game event that matters to you, such as level completions, specific item purchases, boss defeats, or tutorial drops. Use these custom events to build segments, trigger campaigns, and analyze conversion funnels. You define the events that matter for your game mechanics. Q: How do retention analytics work for gaming apps? A: Pushwoosh provides retention curves showing the percentage of players who return on Day 1, Day 7, and Day 30. You can segment retention by cohort, acquisition channel, or player type. The RFM grid helps you identify high-value players and those showing pre-churn patterns, so you can launch targeted win-back campaigns. Q: Can I integrate Pushwoosh analytics with my existing data stack? A: Yes. Export data to your warehouse, stream events to external analytics platforms in real time, or connect via API. Pushwoosh integrates with tools like Amplitude, Mixpanel, Google Analytics, and custom BI solutions. Your data stays flexible and accessible. Q: What campaign metrics can I track? A: Track sends, deliveries, opens, click-through rates, conversions, and revenue attribution for push notifications, in-app messages, and emails. See real-time stats at every step of the player journey and compare performance across channels. A/B test results show which message variations drive the most engagement and conversions. Q: Do I need a developer to set up analytics? A: Basic analytics work out of the box once you integrate the Pushwoosh SDK. For custom event tracking specific to your game, you'll need a developer to add event triggers in your code. Once set up, marketers can create segments, build campaigns, and analyze data without technical help. --- ## Analytics for Telecom operators URL: https://www.pushwoosh.com/products/analytics-telecom/ Telecom analytics platform that drives results. Monitor network performance, identify trends, and make data-driven decisions to boost revenue. Keywords: analytics telecom, analytics for telecom, telecom analytics, telecom marketing analytics, subscriber analytics, telecom campaign analytics Analytics for Telecom ### See what drives subscriber engagement and act on it Get the analytics you need to reduce churn, increase plan upgrades, and maximize subscriber lifetime value. All your telecom campaign data in one platform, ready to act on. ## Drive measurable results with telecom analytics -25% churn rate with proactive retention campaigns +18% ARPU through data-driven plan upgrade offers +45% self-service app engagement ## Trusted by telecom and communications brands ### Campaign performance tracking for telecom Stop guessing which campaigns drive plan upgrades and reduce churn. Track every message from send to conversion and optimize your [telecom](https://www.pushwoosh.com/products/telecom/) messaging strategy with real data. - **Real-time results**: See opens, clicks, and conversions as they happen across push, SMS, email, and in-app channels; - **Subscriber journey mapping**: Track every touchpoint from onboarding to plan renewal and beyond; - **Channel comparison**: Compare push, in-app, email, SMS, and WhatsApp effectiveness for your subscriber base; - **A/B test insights**: Identify which message variations drive the most plan upgrades, payments, and service activations. So you can focus your budget on campaigns that retain subscribers and increase ARPU. ### Subscriber behavior analytics Understand what drives engagement and where subscribers disengage. Track [analytics](https://www.pushwoosh.com/products/analytics/) events across your subscriber base to discover patterns that lead to upgrades, renewals, and long-term retention. - **Event tracking**: Monitor data cap events, plan changes, payment completions, roaming activations, and app usage; - **Segment analysis**: Compare engagement across subscriber cohorts, plan types, and lifecycle stages; - **Conversion funnels**: Identify drop-off points in plan upgrade flows, payment processes, and service activation steps; - **Custom metrics**: Track KPIs specific to your business like ARPU, payment collection rate, and self-service adoption. Which means you can personalize messages based on actual subscriber behavior, not assumptions. ### Retention and RFM analytics for telecom Stay ahead of churn by tracking retention patterns and identifying your most valuable subscribers. Know who is about to leave before they make the decision. - **Retention curves**: Visualize D1, D7, and D30 retention by acquisition source, plan type, or subscriber segment; - **RFM analysis**: Segment subscribers by Recency, Frequency, and Monetary value automatically to prioritize high-value retention; - **Churn detection**: Spot subscribers showing pre-churn behavior like declining app usage, missed payments, or reduced data consumption; - **Lifetime value tracking**: Monitor revenue per subscriber over time to focus retention spend where it matters most. So you can launch targeted retention campaigns before subscribers churn and protect your revenue. ### Real-time telecom dashboards Get instant visibility into your campaign performance across all subscriber segments. Create custom dashboards that show the metrics your team cares about, updated in real time. - **Fully customizable**: Choose the metrics, layout, and filters that matter to your telecom business; - **Channel dashboards**: Track key metrics across push, in-app, email, SMS, and WhatsApp in one view; - **Team sharing**: Give stakeholders access to campaign data, churn metrics, and revenue attribution; - **Export and reporting**: Generate reports for leadership with ARPU impact and retention data. Which means you can make data-driven decisions about your campaigns without waiting for manual reports. ### Connect your telecom analytics ecosystem Your subscriber data should not be locked in one tool. Connect Pushwoosh analytics with your existing BSS/OSS, CRM, and BI platforms for a complete view of subscriber behavior. - **Data export**: Send campaign events to your data warehouse or BI tools for deeper analysis; - **Event streaming**: Push real-time subscriber interaction data to external analytics platforms; - **Third-party integrations**: Connect with tools like Google Analytics, Amplitude, Mixpanel, and your internal reporting systems; - **API access**: Pull data programmatically for custom dashboards and cross-platform analysis. So you can combine messaging analytics with your operational data for a unified view of subscriber engagement. ## Why telecom marketers choose Pushwoosh **analytics** **Real-time insights** See subscriber actions and campaign results instantly. React to trends while engagement signals are still fresh. **Action-ready data** Every metric connects directly to campaign tools. Spot a churn signal, launch a retention campaign immediately. **Telecom-focused metrics** Track ARPU impact, plan upgrade rates, payment collection, and churn indicators, not just opens and clicks. **Subscriber segmentation** Slice your audience by plan type, usage patterns, payment behavior, contract status, and custom events. **No data silos** Campaign analytics and subscriber analytics in one platform. No more switching between tools. **Flexible integrations** Export data to any BI tool, BSS/OSS system, or analytics platform. Your data, your rules. ### See telecom analytics in action Discover how Pushwoosh analytics helps telecom operators monitor subscriber behavior, identify churn risks, and make data-driven decisions that increase ARPU and reduce voluntary churn. ## This is what telecom clients appreciate in Pushwoosh ## FAQ Q: How does Pushwoosh analytics help telecom operators reduce churn? A: Pushwoosh analytics tracks subscriber behavior signals that indicate churn risk: declining app usage, missed payments, reduced data consumption, and approaching contract end dates.\n\nRetention curves show you D1, D7, and D30 retention by subscriber segment, plan type, and acquisition source. RFM analysis automatically classifies subscribers by value and engagement level, so your team can prioritize retention spend on high-value accounts.\n\nCombined with automated campaign tools, you can trigger retention offers the moment a subscriber shows churn signals. Telecom operators using Pushwoosh see up to 25% reduction in churn rates because every retention campaign is informed by real behavior data, not guesswork. Q: What telecom-specific metrics can I track with Pushwoosh? A: Pushwoosh provides analytics across your entire subscriber communication funnel:\n\n**Campaign metrics**: Sends, deliveries, opens, click-through rates, conversions, and revenue attribution for push notifications, in-app messages, email, SMS, and WhatsApp.\n\n**Subscriber behavior**: Data cap events, plan upgrade views, payment completions, roaming activations, app usage patterns, and custom events specific to your business.\n\n**Retention metrics**: D1, D7, and D30 retention curves, RFM scores (Recency, Frequency, Monetary value), churn indicators, and lifetime value tracking.\n\n**Dashboard metrics**: Fully customizable dashboards with real-time updates, channel-level performance, ARPU impact, and exportable reports for your team. Q: How is Pushwoosh analytics different from our existing BSS/OSS reporting? A: BSS/OSS systems track operational data like network usage, billing, and provisioning. Pushwoosh analytics is purpose-built for marketing campaigns and subscriber engagement.\n\nWith Pushwoosh, you can track how a specific push notification, email, or SMS drives a plan upgrade or payment completion. You see the full path from message delivery to conversion, not just operational metrics. Every insight connects directly to campaign tools, so your marketing team can act on data immediately.\n\nPushwoosh also provides messaging-specific metrics like delivery rates, push opt-in rates, and cross-channel engagement that BSS/OSS systems do not cover. Most telecom teams use both systems together, with Pushwoosh handling campaign analytics and BSS/OSS covering network operations. Q: Can I track custom events specific to my telecom business? A: Yes. Track any subscriber event that matters to your business: DataCapReached, PlanUpgradeViewed, PaymentCompleted, RoamingActivated, ServiceActivated, AppUninstalled, or any other interaction you define.\n\nUse these custom events to build subscriber segments, trigger automated campaigns, and analyze conversion funnels specific to your offerings. You define the events that matter for your business model, and Pushwoosh tracks them in real time.\n\nOnce configured, your marketing team can use these events in the segment builder and customer journey builder without developer help. Q: Can I integrate Pushwoosh analytics with my existing telecom stack? A: Yes. Export data to your data warehouse, stream events to external analytics platforms in real time, or connect via API. Pushwoosh integrates with BSS/OSS systems, CRM tools, and BI platforms your team already uses.\n\nYou can also import subscriber data from your operational systems into Pushwoosh to enrich profiles and improve campaign targeting. Your analytics data stays flexible and accessible across your entire tech stack. Q: Do I need a developer to set up telecom analytics? A: Basic analytics work out of the box once you integrate the Pushwoosh SDK into your subscriber-facing app. Campaign performance metrics, delivery stats, and audience analytics are available immediately.\n\nFor custom event tracking specific to your telecom business, such as tracking data cap events or plan upgrade flows, you will need a developer to add event triggers in your code. The initial setup typically takes a few days depending on your requirements.\n\nOnce set up, marketers can create segments, build campaigns, analyze funnels, and generate reports without technical help. Contact our sales team for a personalized demo or start with a free account to explore the platform. --- ## Analytics | Data-Driven Insights for Messaging Campaigns URL: https://www.pushwoosh.com/products/analytics/ Gain actionable insights across all messaging channels and increase your campaign ROI with Pushwoosh's comprehensive analytics. Keywords: analytics, campaign analytics, messaging analytics, retention analytics, conversion funnel, marketing analytics Analytics ### Elevate your messaging with analytics Gain actionable insights across all messaging channels and increase your campaign ROI with Pushwoosh's comprehensive analytics. ### Campaign performance Track campaign results and fine-tune your communication logic to lead more users to the target action. - Conversions and drop-offs; - Real-time statistics on every step of the customer journey; - Channel-level campaign statistics; - Yesterday / today campaign CTR; - Detailed user paths. ### Messaging analytics Track individual message performance to maximize engagement and conversions. - **Push notifications**: Sends, deliveries, opens, CTR, event hits, and errors; - **In-app messaging**: Impressions, interactions, drop-offs; - **Email**: Sends, deliveries, opens, CTR, unsubscribes; - **Message history**: Past push notifications and emails (up to one year). ### Dashboards Visualize and demonstrate your performance with flexible, filterable dashboards, ideal for KPI reporting. - **Fully customizable**: Tailor dashboards to your needs, selecting metrics and layout. - **Channel dashboards**: Track key metrics across push, in-app, and email channels. ### Audience and event analytics Discover trends and growth opportunities by analyzing your app metrics, audience behavior, and conversion funnels in depth. - **App performance**: MAU & DAU, push subscribers, recipients by platform; - **Segment statistics**: Engagement across different audiences; - **Conversion funnel**: Identify bottlenecks and growth points in user journeys. ### Integrations and data mobility Work freely with your data without being tied to a single tool. Enjoy seamless analytics flow across platforms. - Data import and export capabilities; - [Event streaming](https://www.pushwoosh.com/integrations/event-streaming/) to external systems; - [Integrations](https://www.pushwoosh.com/integrations/) with third-party analytics platforms. ## Technology partners Seamless integration with third-party services ### Retention analytics Stay ahead of churn by tracking retention patterns and tailoring campaigns to different user profiles. - **Retention curve analysis**: See the percentage of users who stay active over time. - **Key metrics**: Track D1, D7, and D30 retention. - **RFM grid**: Identify high-value and pre-churn users. > With Pushwoosh, our analytics team gains more meaningful data and can provide actionable insights based on it. — Paul Mabb **Real-time updates** All campaign data in one place, updated in real time. **Granular insights** From individual messages to aggregated results. **Flexible integrations** Data mobility and freedom of integration. **Visual clarity** Intuitive dashboards that make insights easy to grasp. --- ## Android notification channels | Route push into channels users control URL: https://www.pushwoosh.com/products/android-notification-channels/ Route every Android push into a channel your users control, from order updates to promotions to breaking news. Set importance and sound per category from Android root params in the Control Panel or pw_channel in the Messages API, with no app release for a new channel. Keywords: android notification channels, pw_channel, android push notification categories, android_root_params, android notification channel importance, android 8 notification channels Android notification channels ### Let Android users mute a single channel instead of your whole app Pushwoosh routes every Android push into a channel your users control, from order updates to promotions to breaking news. Set importance and sound per category, and a muted promo never means a blocked app. Book a demo Start for free ## Trusted by 80,000+ companies to scale their engagement ## The format, **in full** Every Android notification belongs to a channel, a user-controlled category such as "Promotions", "Order updates" or "Breaking news". The channel is what lets someone mute one type of message without blocking the app that sends it. **Named channel, created server-side** Add `pw_channel` to Android root params in the Control Panel, or to `android_root_params` in `/createMessage`. The first push naming a new channel creates it on the device, with no app release needed. **Default channel, out of the box** The SDK creates a default channel on every Android 8+ device automatically, even when `pw_channel` is left empty, so a notification always has somewhere valid to land. **Importance level** The Importance level field (`-2` to `2`) sets how the channel behaves on arrival, from silent to a full heads-up banner. It is read once, at the moment the channel is created. **Custom sound per channel** Pair `pw_channel` with `android_sound`, a file placed in `res/raw`, and every push into that channel plays its own sound instead of the system default. ### What you control | What you send | What it does | Where it lives | | --- | --- | --- | | A channel name | Creates the channel on first send, or reuses the one already on the device | `pw_channel` in Android root params, or the API payload | | An Importance level, `-2` to `2` | Sets heads-up behavior, fixed the moment the channel is created | The Importance level field on the push, or the same value via the API | | `android_sound` + `pw_channel` | Gives that one channel its own alert sound | A file in `res/raw`, referenced by name without an extension | | No `pw_channel` sent | The SDK creates and uses a default channel automatically | No setup, out of the box on Android 8+ | ### Where you set it **One field in the composer** Type a channel name into Android root params in the Send-Push form or a preset. A new category needs no release and no developer. **One key in the API** `android_root_params.pw_channel` in `/createMessage`, alongside `android_sound` for a channel-specific alert sound. **The same logic on every Android transport** The identical `pw_channel` payload works over FCM, and over Huawei HMS and Amazon ADM through [Alt-store push](https://www.pushwoosh.com/products/alt-store-push/). ## The job it does, **inside a journey** ### The same Journey runs **two channels** The channel is an attribute of the push you are already sending, so it needs no separate integration to wire up. A transactional branch names one channel, a promotional branch names another, and both run from the same audience and the same [Customer Journey](https://www.pushwoosh.com/products/customer-journey/) as the rest of your [mobile push](https://www.pushwoosh.com/products/mobile-push-notifications/). ### The order alert rings while the sale stays quiet An order-placed event fires the Journey. A silent push quietly prefetches the delivery estimate in the background, and the transactional branch names the "Order updates" channel with a high Importance level, so it posts as a heads-up alert. The same Journey runs a separate branch into a "Promotions" channel at default importance. A user who mutes Promotions keeps getting order alerts on the same phone: the two run as separate channels inside one app. ## What to use it for Channels pay off in proportion to how many genuinely different types of notification an app sends. One uniform stream gets almost nothing from them; a mix of loud promotions and quiet transactional alerts gets the most. | Industry | Channels worth separating | Why it fits | | --- | --- | --- | | Mobile games | Events & promotions vs guild & social vs rewards vs live-ops alerts | High stream diversity on an Android-heavy install base | | Creator & subscription apps | New content vs social interactions vs billing vs promotions | Subscribers get what they signed up for, and nothing else | | E-commerce & retail | Promotions vs order & delivery updates vs price-drop alerts | The classic promo-versus-transactional split | | Marketplaces | Buyer/seller messages vs order updates vs promotions vs listing alerts | Multi-sided messaging is naturally multi-stream | | Fintech & banking | Fraud & transaction alerts vs statements vs reminders vs promotions | Must-deliver alerts sit next to fully optional promotions | | Media, news & streaming | Breaking news vs topic feeds vs new episodes vs promotions | The textbook Android channel use case | ### When it isn't worth the setup - Reaching someone new: the channel only sorts a message the push already sent. - Anything on iOS: channels do nothing there, and [Time-Sensitive or Critical levels](https://www.pushwoosh.com/products/time-sensitive-critical-levels/) handle the same job. - Making a heads-up alert retroactive: importance is fixed the moment a channel is created, and a new behavior needs a new channel name. - A long list of near-duplicate channels: it reads as clutter and trains users to mute the whole group. - An app with one real stream of notifications: there is nothing to separate, so a channel adds a setting nobody needs. The channel decides where it lands. The words decide if it gets read ## Platform & technical coverage Notification channels are an Android-only OS primitive, introduced in Android 8.0 Oreo. iOS has no channel to register; the comparable job runs through [Time-Sensitive and Critical interruption levels](https://www.pushwoosh.com/products/time-sensitive-critical-levels/) instead, and the web has no equivalent either. The last column says where Pushwoosh's mechanic ends and the operating system's rules begin. | Capability | iOS | Android | Web | Delivered by | | --- | --- | --- | --- | --- | | Notification channels | – | Android 8.0 Oreo (API 26) and later | – | Native OS primitive, Pushwoosh SDK 5.4.0+ | | Default channel | – | Yes, created automatically | – | The Pushwoosh SDK, on every Android 8+ device | | Named channel via `pw_channel` | – | Yes, created on first send, no app release | – | Android root params field, or `/createMessage` | | Custom sound per channel | – | Yes | – | `pw_channel` + `android_sound`, a file in `res/raw` | | Same mechanic on Huawei & Amazon devices | – | Yes, via HMS and ADM | – | [Alt-store push](https://www.pushwoosh.com/products/alt-store-push/) | | Cross-platform SDK wrappers | – | Cordova/Capacitor, React Native, Unity, Flutter | – | Routed through the native Android bridge | | Runtime permission required first | – | Android 13+, `POST_NOTIFICATIONS` | – | The OS, before any channel can show | | The comparable urgency control | [Time-Sensitive / Critical levels](https://www.pushwoosh.com/products/time-sensitive-critical-levels/) | Channel importance, set here | – | A separate feature per platform | ## Security & hosting Pushwoosh runs on its own hardware in the US and Germany, under GDPR and BDSG. ## How it works **Compose _(no-code)_** Type a channel name into Android root params in the Send-Push form, or send `android_root_params.pw_channel` through the [Messages API](https://www.pushwoosh.com/products/api/). **Set it up once** The first push naming a new channel creates it on the device with the importance, sound and vibration from that message. Plan a taxonomy of 3 to 5 channels up front, since changing the behavior later needs a new channel name. **Orchestrate _(no-code)_** Route each channel from the matching branch of the same [Customer Journey](https://www.pushwoosh.com/products/customer-journey/), using the same audience and profile as the rest of your messaging. Read the Messages API reference ## Limits worth knowing **A categorization primitive with strict Android rules. These are its edges.** - Android only. Channels do nothing on iOS, and [Time-Sensitive and Critical levels](https://www.pushwoosh.com/products/time-sensitive-critical-levels/) handle the same job there. - Importance, sound and vibration lock in the moment a channel is created. A later push into the same channel cannot change them, so a new behavior needs a new channel name. - The user has the final say. Anyone can mute or fully block a channel in system settings, and that decision cannot be reversed from the server. - Android 13 and later require the `POST_NOTIFICATIONS` runtime permission before any channel can show at all. - Android 14 surfaces a channel's importance to the user, and Android 15 auto-cools rapid repeat notifications, so a miscategorized channel gets muted fast. - The channel name is a free-text key. A typo creates a new, unintended channel instead of reusing the one you meant. - Server-side visibility into channel usage is a floor rather than a coverage metric. The default channel leaves no marker in the payload, so we don't report what share of senders use named channels. --- ## API for E-commerce | Flexible integration for retailers URL: https://www.pushwoosh.com/products/api-for-ecommerce/ API integration designed for online store success. Trigger campaigns, sync data, and track events with simple, powerful e-commerce APIs. Keywords: API for e-commerce, e-commerce marketing API, Shopify API integration, cart abandonment API, WooCommerce API, Magento API, retail marketing API API for e-commerce ### Marketing APIs for online stores Trigger cart abandonment campaigns, send order updates, and personalize product recommendations through flexible APIs. Integrate with your e-commerce platform in hours, not weeks. View API docs Start for free ## What e-commerce developers get API-first marketing automation for e-commerce. Sync customer data, track events, trigger campaigns, and measure performance through simple, powerful APIs. Pre-built integrations for Shopify, WooCommerce, Magento. Native SDKs for mobile apps. Comprehensive documentation and developer support. **Fast integration** Hours to integrate, not weeks. Pre-built plugins for Shopify, WooCommerce, Magento. RESTful APIs for custom platforms. Mobile SDKs for iOS and Android apps. **Complete e-commerce API coverage** APIs for customer sync, event tracking, cart abandonment, order updates, product recommendations, and segmentation. Trigger campaigns based on any customer action. **Real-time synchronization** Bidirectional sync between your store and Pushwoosh. Customer data, order history, product catalog, inventory status. Always up-to-date, no manual exports. **Built for e-commerce scale** Handle Black Friday traffic spikes. Process millions of events. Send millions of messages. <100ms API response times. 99.9% uptime SLA. ## E-commerce API capabilities Trigger campaigns, sync products, and track customer journeys directly from your store. Every feature available in the dashboard works programmatically. [See all e-commerce capabilities](https://www.pushwoosh.com/products/e-commerce-solution/). Customer data API ### Sync customer data in real-time Create and update customer profiles via API. Sync purchase history, browsing behavior, and preferences. Segment customers automatically based on RFM, product categories, or lifecycle stage. ```javascript POST /api/v3/customers { "customer_id": "cust_12345", "email": "customer@example.com", "phone": "+1234567890", "attributes": { "total_orders": 15, "total_spent": 1250.00, "favorite_category": "electronics", "last_order_date": "2024-05-15" } } ``` Event tracking API ### Track every customer interaction Send events for product views, add to cart, purchases, searches, and reviews. Events trigger automated campaigns and power dynamic segmentation. ```javascript POST /api/v3/events { "customer_id": "cust_12345", "event": "product_viewed", "attributes": { "product_id": "prod_789", "product_name": "Wireless Headphones", "price": 89.99, "category": "electronics", "timestamp": "2024-05-17T10:30:00Z" } } ``` Campaign trigger API ### Trigger campaigns programmatically Send transactional messages via API: order confirmations, shipping updates, delivery notifications. Trigger marketing campaigns based on customer behavior. ```javascript POST /api/v3/campaigns/trigger { "campaign_id": "cart_abandonment_series", "customer_id": "cust_12345", "data": { "cart_items": [ { "product_name": "Wireless Headphones", "price": 89.99, "image_url": "https://..." } ], "cart_total": 89.99, "recovery_link": "https://store.com/cart/recover/abc123" } } ``` Product catalog API ### Sync your product catalog Import product data via API. Update prices, inventory, and descriptions. Use in personalized recommendations and dynamic content. Show real-time availability in messages. ```javascript POST /api/v3/products { "product_id": "prod_789", "name": "Wireless Headphones", "price": 89.99, "original_price": 129.99, "in_stock": true, "stock_quantity": 47, "category": "electronics", "image_url": "https://...", "product_url": "https://store.com/products/headphones" } ``` ## Pre-built integrations for your platform Drop-in plugins for Shopify, WooCommerce, and Magento, plus RESTful APIs for any custom platform. Native mobile SDKs for cross-channel reach. Shopify ### Shopify and Shopify Plus One-click install from the Shopify App Store. Integration time: 30 minutes to 2 hours. Automatic data sync covers customer creation, order events, cart abandonment, product views, and checkout starts. - **Customer events**: registration, login, profile updates - **Order events**: placed, fulfilled, refunded, cancelled - **Cart events**: add to cart, checkout started, cart abandoned - **Product events**: view, search, wishlist updates Install app, configure settings, and start sending recovery campaigns the same day. WooCommerce ### WooCommerce on WordPress Plugin available from the WordPress repository. Integration time: 1 to 2 hours. Full customer data sync, event tracking, and order automation out of the box. - New customer registration and login - Product added to cart and cart abandonment - Order placed, completed, refunded - Review submissions and ratings Install plugin, enter API keys, configure event triggers, and go live. Magento ### Magento 2.x Composer install or manual extension. Integration time: 2 to 4 hours. Multi-store support, customer segments, and order tracking included. - Multi-store customer profiles - Segment-driven personalization - Order status workflows - Configurable data field mapping Install extension, configure API credentials, and map data fields to Pushwoosh attributes. Custom platforms ### RESTful API for custom storefronts Integrate any custom e-commerce platform via REST. Integration time: 1 to 5 days depending on complexity. Full API coverage with webhooks for real-time delivery, opens, and conversions. ```javascript // Track a custom event from any platform await fetch("https://api.pushwoosh.com/v3/events", { method: "POST", headers: { "Authorization": `Bearer $` }, body: JSON.stringify({ customer_id: customerId, event: "order_completed", attributes: orderAttributes }) }); ``` Mobile commerce ### Mobile SDKs for iOS, Android, React Native, Flutter Native SDKs for every commerce app stack. Integration time: 4 to 8 hours per platform. Push notifications, in-app messages, and event tracking included. ```swift // iOS: track checkout flow Pushwoosh.sharedInstance().registerForPushNotifications() PWInAppManager.shared().postEvent("checkout_started", withAttributes: [ "cart_total": 89.99, "item_count": 2 ]) ``` ## What you can build with our APIs Five real e-commerce implementations that retailers ship with Pushwoosh. Cart abandonment ### Cart abandonment recovery Customer adds products to cart but does not complete the purchase. Track the events via API, detect inactivity, trigger the recovery flow, and measure recovered revenue. ```javascript await pushwoosh.trackEvent(customerId, "add_to_cart", { product_id: "prod_789", product_name: "Wireless Headphones", price: 89.99, cart_total: 89.99 }); if (!await orderCompleted(customerId)) { const cartItems = await getCartItems(customerId); await pushwoosh.triggerCampaign({ campaign: "cart_abandonment_email", customer_id: customerId, data: { cart_items: cartItems, cart_total: calculateTotal(cartItems), recovery_link: generateRecoveryLink(customerId) } }); } ``` **Result:** 12% cart recovery rate and $180K recovered revenue per quarter. Order updates ### Order status notifications Send automated order updates via email, SMS, and [WhatsApp](https://www.pushwoosh.com/products/whatsapp/). Trigger confirmation, shipping, delivery, and review request from a single API. ```javascript await pushwoosh.triggerCampaign({ campaign: "order_confirmation", customer_id: customerId, channels: ["email", "whatsapp"], data: { order_number: "ORD-12345", order_total: 89.99, order_items: orderItems, estimated_delivery: "May 20-22" } }); await pushwoosh.triggerCampaign({ campaign: "order_shipped", customer_id: customerId, channels: ["push", "sms"], data: { order_number: "ORD-12345", tracking_number: "1Z999AA10123456784", carrier: "UPS" } }); ``` **Result:** 95% delivery notification open rate and 22% review completion rate. Recommendations ### Personalized product recommendations Track browsing behavior via API, get recommendations from your engine, and send personalized emails or push messages with measured engagement. ```javascript await pushwoosh.trackEvent(customerId, "product_viewed", { product_id: "prod_789", category: "electronics", price: 89.99 }); const recommendations = await getRecommendations(customerId, { based_on: ["browsing_history", "purchase_history"], limit: 4 }); await pushwoosh.sendEmail({ customer_id: customerId, template: "personalized_recommendations", subject: "Products you might love", data: { recommendations: recommendations.map(p => ({ name: p.name, price: p.price, image_url: p.image_url, product_url: p.url })) } }); ``` **Result:** 18% click-through rate and 8% conversion on recommendations. Back-in-stock ### Back-in-stock alerts Customers request notifications for out-of-stock products. When inventory returns, the webhook triggers alerts across email and push. ```javascript await pushwoosh.createAlert({ customer_id: customerId, product_id: "prod_789", channels: ["email", "push"], created_at: new Date() }); app.post("/webhooks/product-restocked", async (req, res) => { const = req.body; const alerts = await pushwoosh.getAlerts(); for (const alert of alerts) { await pushwoosh.triggerCampaign({ campaign: "back_in_stock", customer_id: alert.customer_id, channels: alert.channels, data: { product_name: product.name, product_price: product.price, product_url: product.url } }); } }); ``` **Result:** 35% conversion rate from back-in-stock alerts. Lifecycle flows ### Customer lifecycle automation Welcome series, re-engagement, and VIP campaigns triggered automatically based on signup, behavior, and customer lifetime value. ```javascript await pushwoosh.registerCustomer({ customer_id: customerId, email: email, attributes: { signup_date: new Date(), acquisition_source: "organic" } }); await pushwoosh.addToJourney(customerId, "welcome_series"); const customerValue = await getCustomerLTV(customerId); if (customerValue > 500) { await pushwoosh.addToSegment(customerId, "vip_customers"); await pushwoosh.triggerCampaign({ campaign: "vip_welcome", customer_id: customerId, data: { vip_benefits: ["Free shipping", "Early access", "Exclusive deals"] } }); } ``` **Result:** 40% higher LTV for customers in automated lifecycles. ## Pull campaign and e-commerce metrics Access campaign, segment, and product performance via API. Stream data to BigQuery, Snowflake, or Redshift to combine with your other sources. Campaign analytics ### Campaign performance Retrieve sent, delivered, opened, clicked, and conversion counts plus revenue and ROI for every campaign. ```javascript GET /api/v3/analytics/campaigns/ { "sent": 50000, "delivered": 48500, "opened": 21825, "clicked": 6557, "conversions": 784, "revenue": 68992.00, "avg_order_value": 87.99, "roi": 12.5 } ``` Segment analytics ### Customer segmentation Pull customer counts, average LTV, average order value, purchase frequency, and churn rate per segment. ```javascript GET /api/v3/segments//analytics { "total_customers": 15000, "avg_ltv": 245.50, "avg_order_value": 82.00, "purchase_frequency": 3.2, "churn_rate": 0.08 } ``` Product analytics ### Product performance Track views, add-to-cart rate, purchase rate, and revenue per product to inform campaign targeting and merchandising. ```javascript GET /api/v3/analytics/products { "products": [ { "product_id": "prod_789", "views": 12500, "add_to_cart_rate": 0.15, "purchase_rate": 0.08, "revenue": 89990.00 } ] } ``` ## Built for e-commerce reliability Engineered to absorb Black Friday traffic and deliver transactional messages with sub-second precision. <100ms Average API response time globally 500K/sec API requests handled at peak 99.9% Uptime SLA across regions <30s Order status update delivery **Sub-second performance** 95th percentile under 200ms. Event tracking under 50ms. Consistent latency during sales events. **Black Friday capacity** Unlimited events per second. No throttling during peak traffic. Geographic redundancy and automatic failover. **Global infrastructure** Multi-region deployment, CDN-backed SDK delivery, data residency options for EU and US retailers. ## E-commerce security standards Production-ready security for retail. PCI DSS compliant infrastructure, GDPR and CCPA handling, and tight API access controls. **PCI compliance** PCI DSS Level 1 compliant infrastructure. Tokenization support. Never store full payment details. **Data protection** GDPR and CCPA ready. Right to deletion, data export APIs, and customer consent management. **Authentication** API key authentication, OAuth 2.0, IP whitelisting, and role-based access control. Separate keys for test and production. **Customer data security** Encryption at rest with AES-256. TLS 1.3 in transit. PII masking in logs. Signed webhook payloads. ## Support for e-commerce integrations Pre-built plugins, custom API guidance, and migration help. Move from Klaviyo, Mailchimp, or Omnisend with parallel running until cutover. **Choose your integration path** One-click install for Shopify, plugin setup for WooCommerce and Magento, or REST and webhooks for custom storefronts. **Map customer data** Match customer attributes, segments, and consent fields from your platform to the Pushwoosh schema with engineer-assisted validation. **Set up event triggers** Configure cart, order, and product events. Validate with test campaigns and confirm webhook deliveries. **Migrate historical data** Import customer profiles, campaign templates, and engagement history from Klaviyo, Mailchimp, or Omnisend. **Run in parallel and cut over** Send through both platforms for 1 to 2 weeks. Compare metrics. Switch fully once parity is confirmed. Typical timeline: 1 to 3 weeks. **Interactive docs and Postman** Live API explorer, Postman collections, OpenAPI spec, and code examples in PHP, Python, Node.js, and Ruby. **Integration calls** Technical onboarding sessions, custom endpoint development guidance, and data mapping support. **Developer community** 24/7 technical support for paid plans, GitHub repositories with examples, and video tutorials for every platform. ### Start integrating in minutes View API docs Start for free Explore our e-commerce API documentation and see how easy it is to trigger campaigns, sync data, and automate customer communications. Free tier available. --- ## Telecom communication APIs | Scale your services URL: https://www.pushwoosh.com/products/api-telecom/ Developer-friendly telecom APIs for modern applications. Add communication features, authentication, and notifications with simple API calls. Keywords: API telecom, API for telecom, telecom API, telecom messaging API, subscriber engagement API, telecom communication API API for Telecom ### Automate subscriber engagement at scale with one API Connect your telecom systems to Pushwoosh and launch personalized campaigns across push, SMS, email, and in-app channels. One API to reduce churn, increase ARPU, and keep subscribers engaged. ## Drive telecom results with API-powered engagement -25% churn rate with automated retention campaigns +18% ARPU through API-driven plan upgrade offers +45% self-service app engagement ## Trusted by telecom and communications brands ### API-powered campaign automation for telecom Stop building and maintaining in-house messaging systems. With Pushwoosh [API](https://www.pushwoosh.com/products/api/), your team can launch retention campaigns, payment reminders, and upgrade offers programmatically, freeing developers to focus on your core product. - **Triggered campaigns**: Launch retention offers, payment reminders, and plan upgrade promotions automatically based on subscriber events; - **Batch operations**: Manage subscriber tags, segments, and device data in bulk through a single API call; - **Journey activation**: Start multi-step customer journeys via API to automate onboarding, retention, and upsell sequences; - **Full API coverage**: Every feature available in the Pushwoosh dashboard can also be accessed and controlled through the API. So you can automate your entire subscriber communication lifecycle without building custom infrastructure. ### Real-time subscriber event handling React to subscriber behavior the moment it happens. Send event data to Pushwoosh via API and trigger personalized messages instantly, whether a subscriber hits a data cap, activates roaming, or shows signs of churn. - **Event ingestion**: Push subscriber events like DataCapReached, PaymentMissed, or ContractExpiring to Pushwoosh in real time; - **Automated responses**: Trigger targeted messages within seconds of receiving an event, across any channel; - **Behavioral signals**: Track usage patterns, app activity, and service interactions to identify upgrade and retention opportunities; - **Webhook support**: Receive delivery confirmations, open events, and conversion data back to your [telecom](https://www.pushwoosh.com/products/telecom/) systems via webhooks. Which means your team can shift from reactive service alerts to proactive, revenue-driving subscriber engagement. ### Subscriber data management and segmentation Sync your subscriber data from BSS/OSS, CRM, and billing systems into Pushwoosh via API. Build precise audience segments based on plan type, usage patterns, payment history, and contract status. - **Data import**: Push subscriber attributes, tags, and custom fields from any system to Pushwoosh programmatically; - **Dynamic segmentation**: Create segments that update automatically as subscriber data changes, like HighDataUser, ChurnRiskHigh, or PlanUpgradeEligible; - **Cross-device profiles**: Unify subscriber data from mobile apps, web portals, and support channels into a single profile; - **Custom events**: Define and track telecom-specific events to power targeted campaigns and analytics. So you can target the right subscribers with the right message, based on real-time data from your operational systems. ### Omnichannel messaging through one API Reach subscribers on their preferred channel without managing separate integrations for each. Pushwoosh API provides a single endpoint for push notifications, SMS, email, in-app messages, and WhatsApp. - **Push notifications**: Send real-time data usage alerts, payment reminders, and promotional offers directly to subscribers' devices; - **SMS and WhatsApp**: Deliver critical service alerts, authentication codes, and time-sensitive offers with high deliverability; - **Email**: Share billing summaries, plan comparisons, and detailed service updates through templated or custom emails; - **In-app messaging**: Guide subscribers through plan changes, feature adoption, and self-service support within your app. Which means your development team integrates once and your marketing team reaches subscribers everywhere. ### Seamless integration with your telecom stack Pushwoosh API is built to work alongside your existing infrastructure. Connect with BSS/OSS, CRM, data warehouses, and BI tools without disrupting your current workflows. - **REST API**: Clean, well-documented REST API with over 100 methods for complete platform control; - **Data sync**: Bidirectional data flow between Pushwoosh and your operational systems keeps subscriber profiles current; - **Developer support**: Pushwoosh support team includes experienced developers who understand telecom integration challenges; - **Documentation**: Comprehensive API reference with examples, SDKs, and integration guides to accelerate your setup. So your team can go from integration to live campaigns in days, not months. Explore API documentation ## Why telecom operators choose Pushwoosh **API** **Full API control** Every feature is API-accessible. Automate campaigns, manage subscribers, and pull analytics programmatically. **Real-time event processing** Ingest subscriber events and trigger personalized messages in seconds. No delays, no manual intervention. **Built for scale** Handle millions of messages during peak traffic. Dedicated SLA options for enterprise telecom clients. **Flexible integrations** Connect with BSS/OSS, CRM, billing systems, and BI tools. Your data flows where it needs to go. **Security and compliance** Open-source SDKs for verification. SOC 2 certified. GDPR-compliant data handling for subscriber information. **Developer-level support** Get technical assistance from engineers who understand telecom. Thorough documentation and fast response times. ### See telecom API in action Discover how Pushwoosh API helps telecom operators automate subscriber engagement, reduce churn, and increase ARPU with programmable, multi-channel campaigns at scale. ## This is what telecom clients appreciate in Pushwoosh ## FAQ Q: How does Pushwoosh API help telecom operators reduce churn? A: Pushwoosh API lets you send subscriber events like declining app usage, missed payments, or contract expiration dates directly to the platform. When these events arrive, automated campaigns trigger instantly with personalized retention offers.\n\nYou can set up triggered journeys that respond to churn signals in real time: a subscriber who misses a payment gets a reminder via push, followed by an SMS if they do not act. A subscriber approaching contract end receives a personalized renewal offer based on their usage patterns.\n\nTelecom operators using Pushwoosh see up to 25% reduction in churn rates because every retention campaign is driven by real subscriber behavior data sent through the API. Q: What does it take to integrate Pushwoosh API with our existing telecom systems? A: Pushwoosh provides a well-documented REST API with over 100 methods covering messaging, segmentation, events, and analytics. Your development team can start sending events and triggering campaigns within days.\n\nThe integration typically involves three steps: connecting your subscriber data (pushing tags and attributes via API), setting up event tracking (sending behavioral events like DataCapReached or PlanUpgradeViewed), and configuring message templates for automated campaigns.\n\nPushwoosh SDKs are available for iOS, Android, and web platforms. The support team includes experienced developers who can assist with telecom-specific integration challenges. Comprehensive documentation with code examples accelerates the setup process. Q: Can I automate multi-channel campaigns through the API? A: Yes. Pushwoosh API provides a single integration point for push notifications, SMS, email, in-app messages, and WhatsApp. You can create and launch campaigns across all channels programmatically.\n\nUse the API to start Customer Journeys that automatically route subscribers through the right channel sequence. For example, send a push notification about a plan upgrade, follow up with an email containing plan details, and send an SMS reminder before the offer expires.\n\nBatch APIs let you manage large subscriber lists, update tags in bulk, and schedule campaigns for optimal delivery times. Every channel is accessible through the same API, so your team maintains one integration instead of managing separate providers. Q: How does the API handle subscriber segmentation for telecom use cases? A: Push subscriber attributes from your BSS/OSS and CRM systems to Pushwoosh via API: plan type, data usage, payment history, contract dates, and any custom fields relevant to your business.\n\nOnce the data is in Pushwoosh, you can create dynamic segments that update automatically. Segments like HighDataUser, ChurnRiskHigh, PlanUpgradeEligible, or MissedPayment stay current as new data arrives through the API.\n\nYour marketing team can then use these segments in the Pushwoosh dashboard to build campaigns without developer involvement. The API handles data ingestion and segment updates; campaign creation and optimization happen in the visual interface. Q: What kind of performance can we expect at telecom scale? A: Pushwoosh API is built to handle high-volume messaging. The platform processes millions of messages during peak traffic without degradation.\n\nFor enterprise telecom clients, dedicated SLA options provide guaranteed uptime and throughput. Batch APIs allow you to update subscriber data and send campaigns to large audiences efficiently.\n\nTracking logs via API give you detailed delivery, open, and conversion data for every message sent. You can monitor campaign performance programmatically and feed results back into your BI tools for reporting. Q: Do we need to build everything through the API, or can our marketing team use a dashboard? A: Pushwoosh operates as an API-first platform, which means every feature works through the API. But it also includes a full visual dashboard that your marketing team can use without any coding.\n\nThe typical setup for telecom operators: developers handle the integration (sending events, syncing subscriber data, and connecting systems via API), while marketers use the dashboard to create campaigns, build segments, design customer journeys, and analyze results.\n\nThis split lets your technical team automate data flows and your marketing team move independently on campaign creation and optimization. Both the API and dashboard access the same data and features. --- ## Pushwoosh API | Offload Your App and Web Messaging URL: https://www.pushwoosh.com/products/api/ Offload your app and web messaging to Pushwoosh API. We manage push, email, SMS, and data streams — you build successful products without limits. Keywords: pushwoosh api, messaging api, push api, user-centric api, segmentation api, mobile api, developer tools Pushwoosh API ### Offload your app and web messaging to Pushwoosh API We manage push, email, SMS, and data streams — you build successful products without limits. ## Trusted by 80,000+ companies to scale their app engagement ### One API to simplify omnichannel communications Free up your dev team from building and maintaining in-house solutions. Pushwoosh API ensures safe data orchestration and effective message delivery via push notifications, email, SMS, and more. We handle everything from channel support to error resolution and updates. **Push API** Deliver high-impact notifications. Supports mobile push, web push, and app & web inboxes. **User-centric API** Unify customer data from across devices and channels. Target and segment efficiently, and create personalized experiences. **Messaging APIs** Manage targeted campaigns and reach users on any device via email, SMS, and WhatsApp. **Segmentation API** Create and target specific audience segments. Use integrations with popular analytics and marketing platforms to get a single customer view. **iOS Live Activities API** Keep users engaged with real-time updates. Provide dynamic content for iOS devices. **Events and Analytics API** Track and respond to user actions in real time. Access advanced analytics and set up webhooks and data streams for seamless synchronization. > For dev-wise, Pushwoosh API is great and easy to implement. — Avner Azulay, Product Manager ## It's time to replace complex in-house systems See why development teams use Pushwoosh API to manage user communications. ### Built for any messaging needs Pushwoosh API can handle large volumes of messages without slowing you down. Get every communication delivered, whether you're sending a few or millions. ### API-first flexibility Pushwoosh operates fully through its API. Every feature available in the interface can also be accessed via API, ensuring seamless integration with your existing systems. ### Effortless data sync Synchronize data from different sources and channels. Deliver seamless, user-centric omnichannel campaigns with ease. ### Developer-level support Pushwoosh's support team includes experienced developers, ensuring fast troubleshooting and technical assistance. Plus, clear and thorough documentation guides you every step of the way. ## Get a custom enterprise-ready solution Looking for an advanced tool to handle your traffic? Pushwoosh API delivers performance and security for large-scale apps. **Dedicated SLA and high performance** Enjoy stable, high-speed performance even during peak traffic. **Advanced messaging methods** Set up personalized, targeted campaigns with ease. **Tracking log via API** Access detailed logs (delivery, opens, etc.) for every message you send. > We chose Pushwoosh primarily because of its reputation for delivering reliable push notifications at scale. The platform offered comprehensive features and excellent support, which was crucial for our needs. — Zahidul Alam Chowdhury, Head of Product ## Grow app engagement hassle-free Access an extensive library of over 100 methods and perform any task with ease. **Segment** Create, import, export and manage user segments for precise targeting **Batch** Utilize bulk APIs to manage users and devices in batches **Track** Track user events and add tags to enhance targeting and personalization **Launch** Start Pushwoosh Customer Journeys via API **Integrate** Seamlessly integrate 3rd party services with Pushwoosh **Manage** Create and manage Pushwoosh entities like presets, tags, events, applications, etc. Explore documentation ## Why choose Pushwoosh API? **360-degree automation for any need** We handle channel support, error management, and updates—so you don't have to maintain an in-house solution. **Security and reliability you can trust** Our open-source code allows for verification, ensuring your app's stability and your users' peace of mind. **Advanced features without the headache** Access powerful solutions like combining data from different sources without extra development on your end. ## Hear from our customers > The integration with Pushwoosh API allows us to segment the audience and schedule notifications. — Enrico Antonini, Software Developer > Pushwoosh is very fast, we use it to push new messages and that's a lot of messages! What I also like about Pushwoosh is the send limit so we don't get smashed by so many users. — Tarek M., CEO > One of the key benefits of using a service provider like Pushwoosh is the level of support and assistance they have offered us — Ori Matarasso, CMO --- ## Create Apple Wallet Pass in minutes | Pushwoosh URL: https://www.pushwoosh.com/products/apple-wallet-pass/ Create an Apple Wallet pass without code. Design it in a visual builder, generate a signed .pkpass, and share it in a tap. Free to start. Keywords: apple wallet pass, create apple wallet pass, apple wallet pass generator, apple wallet create pass, add to apple wallet Apple Wallet ### Create Apple Wallet pass **in minutes** An Apple Wallet pass is the digital loyalty card, ticket, or coupon your iOS customers save with one tap, straight into the Wallet app, no separate download. Start free Book a demo ## No separate Apple Wallet pass generator — **build it in Pushwoosh** You don't need a standalone tool to make the pass. Pushwoosh has a visual builder in the Control Panel: pick a style, set fields and branding, check the live preview, and generate a signed .pkpass ready to install. ****Design**** Choose a pass style, add your logo, colors, fields, and barcode. No pass.json to write by hand. ****Generate**** Pushwoosh validates the pass, sizes the images, and signs it with your certificate. It's ready in seconds. ****Distribute**** Share the pass as a file, an install link, or a QR code. When someone adds it, their device registers for updates. Running this across a big list is the platform view for wallet passes for business. ## Apple Wallet Pass — **FAQ** Q: What is an Apple Wallet pass? A: It's a digital card kept in the Wallet app on iPhone and Apple Watch: a loyalty card, coupon, event ticket, boarding pass, or store card. It updates in place, so a balance or gate change shows without a reinstall. Q: Is there a free Apple Wallet pass generator? A: You build passes in Pushwoosh's own builder, free to start, no separate generator needed. Issuing commercial passes does require your own Apple signing certificate, which is Apple's rule for every provider. Q: Can the pass show up near my store? A: Yes. Add up to 10 locations to a pass, and it surfaces on the lock screen with your text when the customer is nearby — useful for a loyalty card that appears as someone walks up to the till. Q: Need Android too? A: The same steps create a Google Wallet pass for Android, built on Google's side instead of Apple's. ## Create your Apple Wallet pass — **free to start** Design it, generate it, and share it today. Start free Book a demo --- ## App icon badges | Set, increment and clear the unread count URL: https://www.pushwoosh.com/products/badges/ Put the unread count on your app icon and keep it honest. Set an exact number, bump it with +1, or clear it to 0 from the Pushwoosh Control Panel Badges field or the ios_badges API key, on the same campaign and Journey you already run. Keywords: app icon badge, ios_badges, push notification badge, unread count badge, iOS badge push notification, Android badge launcher support App icon badges ### Put the unread count **on your app icon** A badge is the smallest thing you can say to a user, and it costs them nothing to read. Set it, bump it or clear it from the same campaign and Journey as everything else you send. Book a demo Start for free ## Trusted by 80,000+ companies to scale their engagement ## The format, **in full** A badge is a single integer, and that is the whole appeal. It costs no banner and no sound, it spends none of the permission you fought to get, and it keeps working on the user who swiped your push away three hours ago. There are three things you can do to that integer from the composer or the API, plus one caveat about where it actually renders. **An exact count** `ios_badges: 5` puts a 5 on the icon, whatever was there before. The value you send is the value the user sees, which is what you want when your server already knows the real total. **`+1` and `-1`** Relative changes bump or drop the count without you tracking it. The SDK posts the on-device value back through the internal `/setBadge` endpoint, so Pushwoosh's counter stays level with the real icon. **`0` clears it** Send `0` and the badge leaves the icon. Clearing on open is the difference between a count users trust and a red dot they learn to ignore. **iOS uniform, **Android launcher-dependent**** On iOS the badge is a standard `aps.badge` value and every device draws it identically. On Android there is no native badge API, so the render depends on the launcher, and Pushwoosh says so rather than implying coverage it cannot deliver. ### What you control | What you send | What happens to the count | Where it lives | | --- | --- | --- | | An integer, `5` | Sets the badge to exactly that value | `ios_badges` / `android_badges`, or the Badges field | | `+1`, `+3` | Increments the current count | Same field. Also `+n` in the Android presets | | `-1` | Decrements the current count | Same field, for a read or a dismissal on the server side | | `0` | Removes the badge from the icon | Same field, or the app on launch | | An SDK call | Sets or clears the badge from an in-app event | `setApplicationIconBadgeNumber` on iOS, `PushwooshBadge` on Android | | Nothing | The SDK applies whatever badge arrived with the push | No app code for the basic iOS case | | An extension | Changes the count before the notification is displayed | `PWNotificationExtensionManager` with App Groups | ### Where you set it **A Badges field in the composer** The Send-Push form and the push presets take a number, `+n`, `-n` or `0`. Changing what a campaign does to the count takes no release and no developer. **One key in the API** `ios_badges` and `android_badges` in `/createMessage`. On iOS the value is rendered into the `aps.badge` field of the payload Apple already carries. **Applied and synced by the SDK** The SDK applies the arriving value with no app code, and keeps the server's notion of the badge current through `/setBadge` so `+1` counts from the right number. ## The job it does, **inside a journey** ### One count, **several sources** The badge is an attribute of a message you are already sending, so it needs no integration of its own. The same [Customer Journey](https://www.pushwoosh.com/products/customer-journey/) and the same customer profile that decide who gets the push also decide what the count becomes. So the only open question is what feeds the number. A [Message Inbox](https://www.pushwoosh.com/products/message-inbox/) unread total can be the count outright, a silent push can move it with no alert at all, and a visible [mobile push](https://www.pushwoosh.com/products/mobile-push-notifications/) carries it along for the ride. A step at the journey goal takes it back to `0`. ### Three rewards stack up while the player is away Each reward granted fires an event, and each event sends a silent push that adds `+1`. Nothing rings, nothing lights up the lock screen, and by the evening the icon quietly reads 3. When the live event opens, the same Journey sends one visible push worth interrupting for. Whichever of the two brings the player back, the SDK clears the badge to `0` on launch, so tomorrow's count starts from something true. ## What to use it for The badge pays off in proportion to count-density: whether your app has a real, building number of unread or pending things worth putting on an icon. Apps built around a counter get a genuine re-engagement nudge for free, and apps with nothing to count get a red dot that trains users to ignore red dots. | Moment | What the number means | Why the badge fits | | --- | --- | --- | | Mobile games · rewards, refilled lives, event entries | 3 things to collect | The count is part of the retention loop already, and collecting is the whole motivation | | Creator & subscription apps · drops, DMs, comments | 12 unread | A social feed keeps this number internally, so the icon only has to show it | | Media & news · unread stories, new episodes | 5 unread stories | The textbook case, and the one that reliably brings a reader back into a session | | E-commerce & marketplaces · cart items, unread offers | 2 items in your cart | A quiet reminder that costs the shopper none of their attention to receive | | Fintech · statements, alerts, pending actions | 1 action needed | There is a real unread-document count, and the icon carries it without putting detail on a lock screen | | Trading & betting · triggered alerts, settled bets | 4 alerts fired | Alerts pile up into a number that actually means something to the user | | Healthcare & telemed · results, secure messages | Your results are in | The count travels on the home screen while the content stays behind authentication | | EdTech · unread lessons, streaks, assignments | 2 lessons waiting | A streak or a lesson queue is exactly the kind of number people close out | ### When the badge is the wrong tool The badge reports a quantity. Everything about what is waiting, and how urgently, belongs to another surface. - The user needs to know what arrived: that is a [mobile push](https://www.pushwoosh.com/products/mobile-push-notifications/), a rich media push or an [in-app message](https://www.pushwoosh.com/products/in-app-messaging/). - The moment cannot wait. A badge is passive by design, so urgency belongs to an [interruption level](https://www.pushwoosh.com/products/time-sensitive-critical-levels/). - The state is ongoing rather than counted: an order en route, a running score. That is a [Live Activity](https://www.pushwoosh.com/products/live-updates/). - The app has no natural building count. Insurance, hotels, utilities and single-session tools get one bill or one booking, and a badge there is noise. - Your audience is Android-heavy and the badge would be a primary mechanic. Treat it as best-effort there and design the flow to work without it. The count gets them looking. The push still has to be worth opening ## Platform & technical coverage iOS has one badge, and every iPhone draws it the same way. Android has no universal badge API, so what appears on the home screen is up to the launcher the user happens to be running. The last column names whatever actually draws the number, because for this feature that is where the honest answer lives. | Capability | iOS | Android | Web | Delivered by | | --- | --- | --- | --- | --- | | Exact badge value | Yes, standard `aps.badge` | Best-effort, launcher-dependent | – | The push payload, applied by the SDK | | Relative `+1` and `-1` | Yes, Pushwoosh SDK 6.4.0+ | `+n` in the presets, launcher-dependent | – | The push, with `/setBadge` keeping the counter in sync | | Clear to `0` | Yes | Launcher-dependent | – | The push payload, or the app on launch | | No-code Badges field | Yes, in the composer and presets | Yes, a badge value in the presets | – | Pushwoosh Control Panel | | Set or clear from app code | `setApplicationIconBadgeNumber` | `PushwooshBadge` | – | Your app, through the Pushwoosh SDK | | Change the count before display | Yes, in a Notification Service Extension | – | – | `PWNotificationExtensionManager` with App Groups | | Update the badge with no alert | Yes | Best-effort | – | A silent push, same audience and Journey | | Launcher and device coverage | Every iPhone, identically | Sony, Samsung, LG, HTC, ASUS, ADW, APEX, NOVA, Huawei, ZUK, OPPO | – | `com.pushwoosh:pushwoosh-badge` with launcher permissions | | Pixel and unsupported launchers | n/a | – | – | No native Android badge API exists, so nothing renders | | Read the current count from the OS | – | – | – | iOS exposes no read API, so the count lives in your app or on the server | | An app-icon badge at all | Yes | Launcher-dependent | – | Browsers have no equivalent surface for a web push | ## Security & hosting Pushwoosh runs on its own hardware in the US and Germany, under GDPR and BDSG. ## How it works Setting a badge is no-code and free on every plan. The engineering time sits in two narrow places, and neither of them is the iOS basic case. **Compose the count _(no-code)_** Type a number, `+n`, `-n` or `0` in the **Badges** field of the Send-Push form or a preset, or send `ios_badges` and `android_badges` through the [Messages API](https://www.pushwoosh.com/products/api/). On iOS the basic case needs nothing from your app: the SDK applies the value on arrival. **Wire the two places that need it _(developer)_** Android needs the `com.pushwoosh:pushwoosh-badge` library plus the launcher-specific permissions in the manifest. Clearing on push-open and app-launch is one SDK call, and a Notification Service Extension with App Groups is only for counts that have to change before display. **Orchestrate it _(no-code)_** Drive the number from your [Message Inbox](https://www.pushwoosh.com/products/message-inbox/) unread total, move it with a silent push that shows no alert, and clear it at the goal of the same [Customer Journey](https://www.pushwoosh.com/products/customer-journey/) that runs your push, in-app and email. Read the Messages API reference ## Limits worth knowing **A count primitive with one uniform platform and one fragmented one. These are its edges.** - iOS is uniform and first-class. Android is best-effort, because the OS has no universal badge API and the launcher decides what appears. - Android coverage is genuinely uneven. Samsung and Xiaomi use different mechanisms, Google's own Pixel launcher largely does not render icon badges, and some third-party launchers ignore them. - Android badge updates are battery-gated. Doze and App Standby throttle the background work they depend on, and a force-stopped app cannot update the count until it is reopened. - Huawei devices hand badge control to Huawei's own launcher, so behavior varies by device and EMUI or HarmonyOS version. - Relative `+1` and `-1` depend on the SDK knowing the current value. An app that overrides the badge without syncing can leave a server-side increment counting from the wrong number, and iOS offers no API to read the system badge back. - Badge-via-push mechanics changed in iOS SDK **6.4.0**. Apps that used the badge to count received pushes had to migrate, so plan against the current behavior rather than the legacy one. - The badge carries a quantity and nothing else. What is waiting, and how urgent it is, has to come from a push, an in-app message or an interruption level. - It leaves almost no server-side marker. Only campaigns that explicitly set the badge appear in the stored payload, while SDK-managed apply and clear do not, so measure it by running a badged cohort against an unbadged one rather than looking for it in a report. --- ## Behavioral Segmentation Software | Pushwoosh URL: https://www.pushwoosh.com/products/behavioral-segmentation/ Advanced segmentation for a friendly budget? Everything is possible with Pushwoosh! Say goodbye to imprecise targeting — achieve higher CTRs, retain your audience, and boost conversions effortlessly. Keywords: behavioral segmentation, customer segmentation, user segmentation, audience targeting, marketing segmentation Behavioral segmentation software ### See the context. Build the connection Advanced segmentation for a friendly budget? Everything is possible with Pushwoosh! Say goodbye to imprecise targeting — achieve higher CTRs, retain your audience, and boost conversions effortlessly with our built-in behavioral segmentation tools. ## Struggling to reach every segment of your audience without breaking the bank? **Broad segments** Low engagement and conversions **Hyper-narrow targeting** A part of the audience may stay unreached **The perfect segmentation** High price for the tool ## "good enough" Segment your contacts and personalize your campaigns exactly how you've envisioned them and achieve your desired results. ## Simple implementation — incredible results 9.4x CTR compared to the industry benchmark 60.8% MAU +12% activation rate > When we've personalized our content to specific segments of our audience, we've seen a significant increase in CTR compared to non-personalized content. This suggests that our audience is more likely to engage with content tailored to their interests and needs — Ori Matarasso ### Everything you've come to expect from a behavioral segmentation tool Prove your audience that you understand them! With our customer segmentation tools, you can filter users based on assigned tags as well as real-time or past events and personalize your communication even further with compound filters. Prove your audience that you understand them! With our customer segmentation tools, you can filter users based on assigned tags as well as real-time or past events and personalize your communication even further with compound filters. > In the past year, Pushwoosh's abilities in user segmentation have significantly improved. The new option for 'Or' in the Tags selection has improved our abilities and reduced the time to send pushes. It's quite easy to create a segment and use it, and now with the new event-based segments it is even more powerful! — Mark Astrin ### Visual behavioral customer segmentation for build-and-launch campaigns Visualize your entire user segmentation process with [Pushwoosh Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/). Target and narrow down your user segments on the go. Set up starting customer segments and events targeting the audience you want to capture. Specify the original segment further as your campaign progresses: - Merge segments and conditions for one group of users - Filter your funnel by adding and eliminating users upon concluding a certain action. > Thanks to Pushwoosh, we are able to reach an individual user in a precise way, offering them personalized content suitable to their tastes. — Enrico Antonini ### RF(M) segmentation for identifying the highest-value customers with ease Conquer the hearts of your most recent users and loyal customers with tailored communications and offers. Work directly with pre-defined RF(M) segments to improve your CLV, drive more conversions, and track monetary metrics faster. It's not all about the money, so feel free to drop the Monetary attribution and focus on non-purchase events triggered within your app. [Explore the Pushwoosh RF(M) Segmentation tool in detail >](https://www.pushwoosh.com/blog/rfm-segmentation/) ### High-speed segmentation for sharing the important news with your audience first Need to deliver your pushes super fast while keeping them personalized and efficient? With our [high-speed segments](https://www.pushwoosh.com/products/high-speed-push-notifications/), you can rest assured you'll be the fastest news source in your followers' feeds. - **Prepare high-speed segments in advance** and avoid any delay between notification delivery and a real-world event - **Send high-speed pushes to millions or billions of your subscribers** with ease - Rely on our advanced tech stack to create an **unlimited number of high-speed segments** ### Predictive segmentation with integrated services for churn prevention Dive really deep into understanding your audience and enable predictive behavioral segmentation with the data gathered via your favorite analytics tools. We partner with the most reliable integration partners to ensure you get the latest info on which segments are most likely to churn or purchase, not limiting your events to your website alone! [Explore Pushwoosh integration partners>](https://www.pushwoosh.com/integrations/) > With Pushwoosh, it's very convenient to segment customers by their order history, AOV, and preferred product categories. Then it's easy to send relevant communications to these segments — it's all automated, and it keeps manual work to the minimum. — E-commerce customer ### Advanced behavioral segmentation made easy Elevate your campaigns with Pushwoosh's multilayered behavioral segmentation — target users based on real-time and past behavior, build precision segments visually, and deliver messages faster and smarter than ever. Let your data drive engagement, CTRs and retention. --- ## Bill payment reminders for telecom operators URL: https://www.pushwoosh.com/products/bill-payment-reminders/ Drive on-time payments with bill payment reminders. Send strategic notifications, easy payment links, and personalized messages that reduce delinquency. Keywords: bill payment reminders, payment delinquency reduction, telecom payment notifications, dunning automation, payment collection telecom Telecom ### Bill payment reminders for **telecom operators** Reduce payment delinquency, lower collection costs, and prevent involuntary disconnections with automated bill payment reminders powered by Pushwoosh. Deliver personalized notifications with one-tap payment links across push, SMS, and in-app channels. ## Automated reminders **drive collections** +40% on-time payment rate -35% payment delinquency -45% collections-related call center volume ### All-in-one platform to: - **Cut payment delinquency**: Send multi-touch reminder sequences before, on, and after due dates. Automated dunning workflows reach subscribers at the right moment to drive on-time payments. - **Embed one-tap payment links**: Include direct payment links in every notification so subscribers can settle their bill in seconds, without navigating through menus or logging into a portal. - **Prevent involuntary disconnections**: Catch overdue accounts early with escalating reminders during the grace period. Keep subscribers connected and reduce costly disconnection-reconnection cycles. - **Lower collection costs**: Replace expensive manual outreach and call center follow-ups with automated, personalized reminders that scale across your entire subscriber base. ### Reach subscribers on the channel that gets results - **[Mobile push notifications](https://www.pushwoosh.com/products/mobile-push-notifications/)**: Send timely bill reminders with embedded payment buttons directly to subscriber devices. Push notifications deliver high visibility at near-zero cost per message. - **[SMS](https://www.pushwoosh.com/products/sms/)**: Deliver critical payment alerts even when subscribers are offline or have uninstalled the app. SMS ensures your most urgent reminders (grace period, disconnection warning) always reach the subscriber. - **[In-app messaging](https://www.pushwoosh.com/products/in-app-messaging/)**: Display payment prompts, auto-pay enrollment offers, and balance summaries when subscribers open the app. Contextual in-app messages convert at higher rates because users are already engaged. - **Email**: Send detailed billing statements, payment receipts, and payment plan options. Email is ideal for longer-form payment communication that subscribers can reference later. ### Real payment reminder scenarios See how [telecom](https://www.pushwoosh.com/products/telecom/) operators use Pushwoosh to send targeted bill reminders at every stage of the billing cycle: - **Pre-due reminder**: "Your $45.99 bill is due in 3 days. Pay now to avoid late fees." with a one-tap payment link. - **Due date alert**: "Payment reminder: Your bill is due tomorrow. Tap to pay in seconds." - **Grace period warning**: "You're in your grace period. Pay by Friday to keep your service active." - **Overdue escalation**: "Your payment is overdue. Avoid service interruption. Pay now." - **Auto-pay enrollment**: "Set up auto-pay and never miss a payment. Enroll now." - **Failed payment recovery**: "Payment failed. Update your payment method to avoid disconnection." **Automated dunning sequences** Build multi-step reminder flows triggered by billing events: pre-due (7 days, 3 days, 1 day), due date, post-due, grace period, and final disconnection warning. Each step escalates urgency and channel priority automatically. **Payment behavior segmentation** Segment subscribers by payment history: consistently on-time, occasionally late, chronically delinquent, or payment-failed. Deliver the right message intensity and tone to each group using [audience segmentation](https://www.pushwoosh.com/products/marketing-segmentation/). **Auto-pay enrollment campaigns** Identify subscribers who pay manually each month and promote auto-pay enrollment at the right moment. Convert late payers into auto-pay subscribers to eliminate future delinquency entirely. ### Reduce delinquency and **improve cash flow** See how Pushwoosh helps telecom operators automate bill payment reminders, reduce days past due, and increase on-time payment rates across their subscriber base. ## Advanced capabilities for **payment collection** **Personalized payment messaging** Customize reminder copy based on amount owed, days past due, payment history, and plan type. A subscriber 1 day before due date gets a friendly nudge; a subscriber 15 days overdue gets an urgent disconnection warning. **Payment retry notifications** When an auto-pay charge fails, instantly notify the subscriber with a link to update their payment method. Recover failed payments before they become delinquent accounts. **Disconnection prevention campaigns** Launch targeted campaigns for accounts approaching disconnection. Offer payment plans, partial payment options, or grace period extensions to keep subscribers connected and reduce bad debt write-offs. ## FAQ Q: How do automated payment reminders reduce delinquency? A: Automated reminders reach subscribers at the optimal time before and after their due date, without relying on manual outreach. Multi-touch sequences across push, SMS, and in-app channels ensure maximum visibility. Operators using automated dunning workflows typically see a 30-40% reduction in payment delinquency because subscribers receive timely, actionable notifications with embedded payment links that make settling their bill effortless. Q: Can we customize reminder timing for different subscriber segments? A: Yes. Pushwoosh supports fully customizable reminder sequences per segment. You can define different timing, channel priority, and message urgency for on-time payers, occasionally late subscribers, chronically delinquent accounts, and auto-pay users. For example, a reliable payer might receive a single friendly reminder 3 days before due date, while a high-risk account gets a 7-day, 3-day, 1-day, and same-day sequence across multiple channels. Q: How do one-tap payment links work in notifications? A: Pushwoosh lets you embed deep links or universal links directly in push notifications and SMS messages. When a subscriber taps the payment button, they are taken straight to the payment screen in your app or mobile payment portal with their account and amount pre-filled. This removes friction from the payment process and significantly increases payment conversion rates compared to reminders that require manual navigation. Q: What is the typical improvement in on-time payment rates? A: Telecom operators implementing automated bill payment reminders with Pushwoosh typically see a 35-40% increase in on-time payments, a 30-50% reduction in service disconnections due to non-payment, and a 40-45% decrease in payment-related call center inquiries. Results vary based on subscriber base size, current delinquency rates, and the number of reminder touchpoints configured. Q: Can we A/B test different reminder messages? A: Absolutely. Pushwoosh Customer Journey Builder supports A/B/n testing for every element of your dunning workflow: message copy, send timing, channel selection, and CTA wording. Test whether 'Pay now to avoid late fees' outperforms 'Tap to pay in seconds' for your subscriber base. Data-driven optimization helps you continuously improve collection rates over time. Q: How does this integrate with our billing system? A: Pushwoosh integrates via REST API and server-side events. Your billing system sends payment events (invoice generated, payment due, payment received, payment failed, grace period started) to Pushwoosh, which triggers the corresponding reminder workflows automatically. Contact our team for integration guidance tailored to your billing stack. --- ## Birthday & anniversary campaigns | Drive customer loyalty URL: https://www.pushwoosh.com/products/birthday-anniversary-campaigns/ Drive loyalty with birthday and anniversary campaigns. Send personalized messages, exclusive offers, and special discounts that make customers feel valued. Keywords: birthday campaigns, anniversary campaigns, birthday marketing, customer loyalty campaigns, milestone celebrations, automated birthday messages, anniversary marketing automation Birthday & anniversary campaigns ### Automated birthday celebrations for every customer Turn special moments into sales opportunities. Send personalized birthday wishes, anniversary rewards, and milestone celebrations automatically. Build emotional connections that drive loyalty and lifetime value. Request demo Start for free ## What birthday and anniversary campaigns deliver **Build emotional connections** Birthday and anniversary messages show you care. A personal touch that stands out from transactional communications, with **25% higher brand affinity** from customers who receive birthday messages. **Drive repeat purchases** Exclusive birthday discounts and anniversary rewards create the perfect excuse to buy. Birthday campaigns generate **3x higher conversion rates** than regular promotions. **Increase customer lifetime value** Celebrated customers stay longer and spend more. Anniversary milestones reinforce loyalty, with **35% higher LTV** for customers engaged through celebration campaigns. **Fully automated, always timely** Set up once, runs forever. Campaigns trigger automatically on each customer's special day. Perfectly timed, never forgotten, zero manual intervention required. ## Celebrate every milestone automatically Five types of celebration campaigns that turn customer moments into loyalty drivers and revenue opportunities. Birthday campaigns ### Make every birthday a personal moment Greet customers on their actual birthday with exclusive offers and personal touches. Three-message sequences maximize redemption: pre-birthday teaser, birthday-day greeting, last-chance reminder. - **Pre-birthday teaser** sent 7 days before with an early surprise to build anticipation. - **Birthday day greeting** at 9 AM customer's local time with a personalized offer and product picks. - **Last-chance reminder** 6 days later to drive redemption before the offer expires. - **Example message:** "Happy Birthday Sarah! Enjoy 25% off your next purchase, plus free shipping. Valid for 7 days." - **Typical results:** 52% open rate, 22% conversion, 8x ROI. Signup anniversary ### Celebrate years of loyalty with tiered rewards Recognize how long customers have been with you. Tiered offers grow with loyalty, turning every signup anniversary into a moment of appreciation and a reason to come back. - **1-year anniversary:** "One year with us! Thank you, here's 20% off to celebrate." - **2-year anniversary:** "Two years together! You've made 15 purchases and saved $450." - **5-year anniversary:** "Welcome to VIP status: free shipping forever plus exclusive early access." - **Personalization:** number of years, total purchases, savings to date, loyalty tier upgrade. - **Typical results:** 60% open rate, 25% conversion on tiered loyalty offers. First purchase anniversary ### Turn purchase history into reorder moments The anniversary of a first purchase is one of the highest-intent moments in the customer lifecycle. Trigger reorder offers and category recommendations based on what they bought a year ago. - **One year since first purchase:** reorder discount with the same product or category. - **Consumption-cycle reminders:** "Time to restock? It's been 90 days since you bought [Product]." - **Reactivation framing** for customers who have not returned in months. - **Example message:** "One year ago, you tried [ProductName] for the first time. Ready for more? Here's 20% off." - **Typical results:** 45% open rate, 25% conversion on high-intent reorder windows. Subscription anniversary ### Reinforce renewal with milestone perks Every subscription anniversary is a chance to remind customers of the value they have received and lock in another year. Show progress, deliver perks, and unlock upgrade paths. - **1 month:** "Your first month! Here's how you're doing so far." - **6 months:** "Half a year together! Exclusive perk unlocked." - **1 year:** "One year of [Service]! Thank you, here's [ExclusiveBenefit]." - **Personalization:** subscription duration, usage statistics, value delivered, upgrade path. - **Typical results:** 65% open rate, 30% conversion on renewal moments. Custom milestones ### Celebrate any achievement that matters to your business Birthday is just the start. Trigger celebration campaigns on any business-specific milestone: workouts completed, courses finished, levels reached, projects created, purchases made. - **Fitness apps:** "100 workouts completed! You're amazing." - **E-learning:** "10 courses finished! Here's your achievement badge." - **Gaming:** "Level 100 reached! Legendary player status unlocked." - **SaaS:** "1,000 projects created! You're officially a power user." - **E-commerce:** "50th purchase! Welcome to the VIP tier." ## Celebration campaigns that move the needle 52% average open rate 22% conversion rate 8-12x campaign ROI 35% higher LTV ## How birthday campaigns work end to end Set up once, run forever. Five steps from collecting birthday data to measuring revenue impact, with [automated journeys](https://www.pushwoosh.com/products/customer-journey/) doing the heavy lifting. **Collect birthday data** Capture birthdays during signup, progressive profiling, or first purchase. Incentivize completion with a 10% welcome discount and explain why you're asking. GDPR and CCPA compliant by design. **Build campaign template** Design the message across push, email, SMS, and in-app. Write personalized copy with customer name, past purchase category, and tier. Add the birthday offer and set a 7-day validity window. **Configure the automation trigger** Set the trigger to **customer birthday = today**, send time **9 AM in customer's local timezone**, frequency **once per year**. Combine push, email, and SMS in a single orchestrated flow. **Add a follow-up sequence** Day 0: birthday greeting plus offer. Day 3: reminder if no purchase. Day 6: last chance, offer expiring tomorrow. Three-message sequences maximize redemption without feeling pushy. **Measure and optimize** Track open rates, redemption rates, and revenue per recipient. A/B test offers (20% vs 25% vs free shipping), segment by customer value, and use the [analytics dashboard](https://www.pushwoosh.com/products/analytics/) to refine every cycle. ## Birthday campaigns by industry Every business has a customer worth celebrating. Here's what proven birthday and anniversary campaigns look like across seven industries. E-commerce #### E-commerce and retail **Typical offers:** 20-30% discount, free shipping, free gift with purchase, early access to sales. - **Example message:** "Happy Birthday! 25% off everything plus free shipping for 7 days." - **Typical metric:** 22% conversion rate, $45 average order value. - **Best channels:** Email for product showcases, push for time-sensitive offers, SMS for VIP customers. Beauty #### Beauty and cosmetics **Typical offers:** Free birthday product, beauty bundle discount, spa or service discount. - **Example message:** "Birthday gift: free lipstick with any purchase plus 20% off your favorites." - **Typical metric:** 35% redemption rate (free gift drives high engagement). - **Best channels:** Email with rich visuals, in-app message for app-installed customers. Restaurants #### Restaurants and food **Typical offers:** Free dessert or appetizer, birthday meal discount, complimentary upgrade. - **Example message:** "Free birthday dessert when you dine with us this week!" - **Typical metric:** 45% redemption rate, brings 2.3 guests on average. - **Best channels:** Push for app users, SMS for direct booking links. Fitness #### Fitness and wellness **Typical offers:** Free class or session, membership discount, personal training credit. - **Example message:** "Birthday special: 1 free personal training session plus 20% off next month." - **Typical metric:** 28% redemption, 40% book ongoing sessions. - **Best channels:** Push for class booking, in-app for member-exclusive perks. Subscription #### Subscription services **Typical offers:** Free month, upgrade discount, bonus credits, exclusive features. - **Example message:** "Happy Birthday! Enjoy 1 free month of Premium on us." - **Typical metric:** 32% claim rate, 65% stay on premium after trial. - **Best channels:** Email with billing confirmation, in-app for upgrade flows. Travel #### Hospitality and travel **Typical offers:** Room upgrade, late checkout, spa credit, discounted next booking. - **Example message:** "Birthday escape: 25% off your next booking plus a complimentary upgrade." - **Typical metric:** 18% booking rate, $320 average booking value. - **Best channels:** Email for itinerary-rich content, push for limited-window deals. SaaS #### SaaS and software **Typical offers:** Feature unlock, account credits, discount on upgrade. - **Example message:** "Happy Birthday! Unlock [PremiumFeature] free for 30 days." - **Typical metric:** 42% feature trial rate, 25% convert to paid. - **Best channels:** In-app message at login, email with feature walkthrough. ## What great celebration campaigns look like in practice **Birthday greeting** Greet customers on their actual birthday with a personalized offer that feels like a gift, not a promo. Example push: "Happy Birthday Sarah!" — "Enjoy 25% off your next purchase. Your gift is waiting, valid for 7 days." Result: 22% conversion rate **Signup anniversary** Acknowledge how long someone has been part of your community with tiered rewards based on loyalty. Example push: "5 years together!" — "Welcome to VIP status: free shipping forever plus early access to drops." Result: 30% renewal claim rate **First purchase milestone** Trigger a reorder offer on the anniversary of someone's first purchase, framed as a thank-you moment. Example push: "One year ago today" — "You tried us for the first time. Ready for round two? Here's 20% off." Result: 25% reorder conversion **Custom milestone** Celebrate any business-specific achievement: workouts, levels, courses, purchases, projects. Example push: "100 workouts!" — "Incredible. Here's a free protein bar at any partner gym. You earned it." Result: 40% redemption rate ## Make every birthday message personal Four levels of personalization, from basic name swaps to AI-driven product recommendations. Pick the level that matches your data maturity, then evolve over time. **Level 1: Basic** Customer name plus a generic offer. **Example:** 'Happy Birthday Sarah! Enjoy 20% off.' Easy to start, works across every channel, no advanced data required. **Level 2: Intermediate** Name plus favorite product category and past purchase reference. **Example:** 'Happy 30th Sarah! 25% off electronics, your favorite category.' **Level 3: Advanced** Name plus personal milestone, VIP tier acknowledgment, and loyalty points balance. **Example:** 'Happy Birthday Sarah! As a VIP with 2,500 points, here's 30% off plus picks based on your love of tech.' **Level 4: Hyper-personalized** Dynamic content per customer with AI product recommendations and lifetime value awareness. **Example:** 'In your 3 years with us, you've saved $450. Here's 35% off [RecommendedProduct] plus free VIP shipping.' ## Reach customers on every channel A multi-channel orchestration plan turns one birthday into 4-5 touchpoints across the day, each tuned to the channel's strengths. **Push notifications** Instant delivery on birthday morning, high visibility on the lock screen. Perfect for app users and time-sensitive offers. See [push notification examples](https://www.pushwoosh.com/products/mobile-push-notifications/) for inspiration. **Email** Detailed birthday message with product showcases, discount codes, and rich visuals. Best for product roundups and longer-form celebrations. **SMS** Immediate, near-universal open rate. Short, direct, includes the discount code. Ideal for urgent offers and VIP customers who opted in to text. **In-app messages** Contextual celebration when the user opens the app — full-screen confetti, interactive elements, and one-tap offer claim. Best for in-app purchases and engagement. **WhatsApp** Personal and conversational, perfect for VIP customers. High engagement and a sense of one-to-one care that other channels rarely match. **Multi-channel orchestration** Morning push at 9 AM, follow-up email at noon, SMS at 6 PM if no engagement, in-app the next time they open the app. One trigger, full coverage. ### Start celebrating your customers See how automated birthday and anniversary campaigns drive loyalty and revenue. Set up once, celebrate every customer forever. Request demo Start for free --- ## Boost mobile app engagement | Drive daily usage URL: https://www.pushwoosh.com/products/boost-app-engagement/ App engagement platform with advanced automation. Increase DAU, drive feature usage, and build loyal user base with behavior-driven campaigns. Keywords: boost app engagement, increase DAU, mobile app engagement, drive engagement, user engagement, daily active users, feature adoption App engagement ### Boost app engagement for mobile apps Increase daily active users, drive feature adoption, and build lasting user habits. Launch behavior-driven campaigns that turn casual users into power users. Request demo Start for free ## What app engagement delivers Transform inactive users into daily active users with automated engagement campaigns. Push notifications, in-app messages, and cross-channel journeys triggered by behavior drive feature usage, increase session frequency, and build the habits that create loyal users. **Increase daily active users** Turn monthly users into daily users. Behavior-driven campaigns build habits and increase session frequency automatically. DAU increased from 15% to 28% in 60 days with daily engagement triggers. **Drive feature adoption** Get users to discover and use your key features. Contextual prompts, tutorials, and usage reminders increase adoption. New feature adoption jumped from 12% to 45% with in-app education campaigns. **Build user habits** Create daily routines with streak mechanics, reminders, and rewards. Users with 7-day streaks are 5x more likely to be active after 30 days. Habit formation drives long-term engagement. **Automate engagement at scale** Set campaigns once, engage millions. Behavioral triggers launch the right message at the right moment, no manual work required. Send 500K personalized engagement messages per second, fully automated. ## How app engagement works Behavioral triggers ### Engage users when they're most receptive Trigger campaigns based on user actions: app opens, feature usage, milestones reached, or inactivity. The right message at the moment they're most likely to engage. - **App open triggers** — Welcome users back and surface relevant features - **Inactivity triggers** — Re-engage users who haven't opened the app in 3, 7, or 14 days - **Milestone triggers** — Congratulate users on achievements and push toward the next goal - **Feature usage triggers** — Guide users through features they haven't yet discovered Multi-channel ### Reach users across every channel Push notifications for re-engagement, in-app messages for feature discovery, email for education. Coordinated campaigns across all touchpoints reach users wherever they are. - **Push notifications** — Re-engage users and drive app opens with timely alerts - **In-app messages** — Educate on features and prompt actions during active sessions - **Email** — Reinforce value and deliver educational content between sessions - **Cross-channel journeys** — Orchestrate sequences that adapt to user behavior in real time Habit building ### Turn casual users into daily users Streak mechanics, daily reminders, and rewards create habits. Users return daily to maintain streaks and unlock rewards, driving sustained engagement and DAU growth. - **Streak tracking** — Show users their progress and motivate continuity - **Daily challenges** — Give users a reason to open the app every day - **Reward systems** — Unlock bonuses for consistent engagement milestones - **Personalized reminders** — Send nudges at each user's personal optimal time Feature adoption ### Guide users to your best features Automated journeys educate users on key features. Tooltips, tutorials, and prompts increase adoption without overwhelming users or disrupting the in-app experience. - **Contextual discovery** — Surface features when users are most likely to use them - **Value-first education** — Show benefits before asking for adoption - **Usage reminders** — Re-prompt users who tried a feature but did not fully adopt it - **Adoption journeys** — Multi-step sequences from awareness through habit formation ## Drive your engagement metrics 3x Higher DAU with streak mechanics 45% Feature adoption with in-app education 35% Push notification click-through rate 500K Personalized messages per second ## Engagement strategies for every goal Increase DAU #### Low daily usage Users visit monthly but not daily. The challenge is making your app part of their daily routine. **Proven strategies:** - Daily value reminders - Streak mechanics with rewards - Time-sensitive content and offers - Habit-forming notifications **Example campaigns:** - "Your daily challenge is ready! Complete it in the next 2 hours" - "7-day streak active! Come back tomorrow for bonus rewards" - "New content just added, check it out before it's gone" - "Your personalized feed is waiting with [X] new items" **Key tactic:** Make daily visits valuable and rewarding so users form a habit. Feature adoption #### Low feature discovery Users are unaware of key features or don't understand their value. Core capabilities go unused. **Proven strategies:** - Contextual feature discovery prompts - Value-first in-app tutorials and tooltips - Usage reminders for tried-but-not-adopted features - Peer comparison messaging **Example campaigns:** - "Did you know you can [feature]? Here's how it helps you" - "Users who use [feature] save 30% more. Try it now" - "Quick tutorial: [Feature] in 60 seconds" - "You haven't tried [feature] yet. Here's what you're missing" **Key tactic:** Show clear value before asking for adoption. Session frequency #### Infrequent visits Users engage deeply when they visit but only return once a week or less. **Proven strategies:** - Frequent value updates and new content alerts - Social activity notifications - Personalized recommendations - FOMO triggers based on trending activity **Example campaigns:** - "5 people you follow just posted new content" - "New recommendations based on what you liked" - "Your friends are active now, join them" - "Limited time: Check in now to unlock a bonus" **Key tactic:** Give users compelling reasons to return more frequently. Session length #### Short sessions Users open the app but leave quickly without engaging deeply with content or features. **Proven strategies:** - Content recommendations based on past behavior - Next-best-action prompts - Gamification elements that reward continued engagement - In-session progress tracking **Example campaigns:** - "Since you liked [X], try [Y] next" - "Complete 2 more actions to reach your daily goal" - "You're on a roll! Keep going to unlock your achievement" - "Others who viewed this also enjoyed [recommendations]" **Key tactic:** Keep users engaged once they're already in the app. Reactivate users #### Dormant users Users installed the app but rarely or never return. Standard campaigns are not reaching them. **Proven strategies:** - Value reminders showing what's new since their last visit - What's new announcements featuring requested updates - Personalized comeback offers - Urgency and scarcity messaging **Example campaigns:** - "We've added features you requested. Come see what's new" - "Your [app] is missing you. Here's what you've been missing" - "Exclusive comeback offer: [Benefit] for the next 24 hours" - "Your account expires in 7 days. Log in to keep your data" **Key tactic:** Show clear value and create urgency to return now. ## Engagement strategies by app type **Social and community** Goal: daily usage and user-generated content. Key tactics: activity notifications, FOMO triggers, social proof messaging. Metrics focus: DAU/MAU ratio and session frequency. **Gaming and entertainment** Goal: daily play sessions and in-app purchases. Key tactics: daily rewards, live events, streak mechanics. Metrics focus: DAU, session length, and D30 retention. **Productivity and tools** Goal: habit formation and deep feature usage. Key tactics: reminders, progress tracking, workflow integrations. Metrics focus: DAU, feature adoption rate, and power users. **E-commerce and marketplace** Goal: browsing frequency and purchase conversion. Key tactics: personalized recommendations, price drop alerts, restock notifications. Metrics focus: session frequency and conversion rate. **Health and fitness** Goal: daily workouts and consistent progress tracking. Key tactics: workout reminders, streak mechanics, achievement unlocks. Metrics focus: DAU, session frequency, and completion rate. **News and media** Goal: content consumption and repeat visits. Key tactics: breaking news alerts, personalized feeds, daily digest notifications. Metrics focus: DAU, session length, and articles read. **Finance and banking** Goal: regular check-ins and feature discovery. Key tactics: balance alerts, spending insights, smart recommendations. Metrics focus: DAU, feature adoption, and engagement rate. **Learning and education** Goal: course completion and daily practice. Key tactics: streak mechanics, progress reminders, achievement systems. Metrics focus: DAU, completion rate, and session length. ## Start boosting engagement today Turn casual users into daily active users with automated engagement campaigns. Request demo Start for free --- ## Cancel events | Stop a journey without counting it as a conversion URL: https://www.pushwoosh.com/products/cancel-events/ Name the events — unsubscribe, push opt-out — that remove someone from a customer journey immediately and cancel their pending messages, without counting the exit as a conversion. Keywords: cancel events, customer journey exit event, unsubscribe automation, push opt-out handling, conversion rate accuracy, customer journey builder Customer Journey Builder ### Cancel events Name the events that should stop a journey without counting as a win, such as unsubscribe or push opt-out, so pending messages get cancelled and your conversion rate stays honest. Book a demo Start for free ## Not every exit is a win Somewhere mid-sequence, a user unsubscribes from email or turns off push, and the journey keeps sending because nothing told it to stop. Worse, if that exit counts as a conversion, the conversion rate quietly climbs for the wrong reason. Cancel events give the exit a name other than conversion. ## Name the exit, keep the count honest Cancel events let you name one or more events, such as unsubscribe or push opt-out, that pull a user out of the journey immediately and cancel anything still queued for them. Each event can be narrowed with an attribute condition, the same grammar used for Wait for Trigger and Conversion goals. Splitting an exit into cancelled and converted isn't standard in the category. Most journey builders count every exit the same way, unsubscribe included. ### Set once, for the whole journey Cancel events lives on the journey's Settings panel, the same place as [Conversion goals](https://www.pushwoosh.com/products/goals-tracking/), not an element you drag onto the canvas. Assign as many events as you need: unsubscribed for email, push_disabled for mobile. The journey checks all of them for every user still inside it. ## What keeps a journey's numbers trustworthy A journey left running can count its own failures as wins. An unsubscribe halfway through a sequence either keeps sending, or gets folded into the same conversion number as a genuine sale. Cancel events are what let [Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/) report a conversion rate worth acting on. ## How it works **Open the journey's Settings panel** Set one or more cancel events, using the same event picker as Conversion goals. **Narrow with attribute conditions** Add a condition where the plain event isn't specific enough, the same grammar used for Conversion goals and Wait for Trigger. **Add more cancel events if you need to** A journey can carry several at once, unsubscribed for email and push_disabled for mobile, for instance, each checked independently. This needs the underlying event, whether that's unsubscribed, push_disabled or something else, already reaching Pushwoosh through the SDK or API before you can pick it here. Read the docs ## The setting that mirrors Conversion goals Cancel events mirrors Conversion goals: both watch for an event and remove the user immediately, cancelling anything still queued. The only difference is whether the exit counts toward conversion. Route an opt-out through Conversion goals by mistake, and it silently inflates the success rate instead of just stopping the noise. - [Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/): build the flows this protects - [Conversion goals](https://www.pushwoosh.com/products/goals-tracking/): the exit that counts toward conversion - [Silence period](https://www.pushwoosh.com/products/silence-period/): keeps sends out of the wrong hours, not just the wrong count ## What to keep in mind **A journey-wide setting, and the one mix-up worth avoiding.** - The exit is immediate: no delay and no undo once the event fires. - The same event can be both a Conversion goal and a Cancel event, but only if their attribute conditions don't overlap. Pushwoosh blocks the journey from launching if they do, with an error naming the event and how to fix it. - A cancel event applies to the whole journey, never to a single branch inside it. ## Keep your conversion rate honest Set it once on the journey's Settings panel, and every opt-out from here on stops the noise instead of padding the number. Book a demo Start for free --- ## Recover abandoned carts | Automated recovery campaigns URL: https://www.pushwoosh.com/products/cart-abandonment-recovery/ Transform abandoned carts into revenue with cart recovery automation. Send timely reminders, personalized offers, and incentives that drive conversions. Keywords: cart abandonment recovery, abandoned cart recovery, cart recovery automation, abandoned cart push notifications, cart abandonment campaign Cart abandonment recovery ### Turn abandoned carts into completed purchases Shoppers leave items in their carts every day. Recover that lost revenue with automated cart abandonment campaigns that send timely reminders, personalized offers, and smart incentives across push, email, and in-app messages. ## Measurable revenue recovered from abandoned carts +70% sales with cart recovery campaigns 25X higher conversion into target action +40% average order value with personalization ## Cart abandonment recovery built for e-commerce marketers ### Detect cart abandonment and respond in real time Stop losing sales to hesitant shoppers. Pushwoosh automatically detects when customers add products to their cart but leave without completing checkout, then triggers recovery campaigns within minutes. - **Event-based triggers**: Launch recovery messages the moment a customer abandons their cart, when purchase intent is still high - **Configurable timing**: Set custom delay intervals between abandonment and first touchpoint based on your product category and customer behavior data - **Smart frequency caps**: Control how many recovery messages each customer receives to maintain engagement without causing fatigue This means you can reach abandoners at the exact right moment, recovering revenue that would otherwise be lost while keeping the customer experience positive. ### Recover carts across every channel Customers interact with your brand on multiple channels. Pushwoosh cart abandonment recovery campaigns reach shoppers wherever they are most engaged, coordinating messages across push notifications, email, in-app messages, SMS, and WhatsApp. - **Omnichannel sequences**: Start with an in-app message while the shopper is still browsing, follow up with a push notification, then escalate to email or SMS for maximum reach - **Channel preference routing**: Automatically deliver recovery messages through each customer's most responsive channel - **Cross-channel coordination**: Ensure customers never receive duplicate recovery messages, even when campaigns span multiple touchpoints So you can maximize cart recovery rates by meeting customers on their preferred channels through the Pushwoosh [API](https://www.pushwoosh.com/products/api/), instead of relying on a single communication method. ### Personalize every recovery message with product data Generic "come back" messages get ignored. Pushwoosh pulls real-time product data into your cart recovery campaigns so every message reminds shoppers exactly what they left behind. - **Dynamic product content**: Automatically include abandoned product images, names, prices, and availability status in every recovery message - **Personalized incentives**: Test different discount levels (10%, 15%, 20% off) per customer segment to find the optimal conversion rate without sacrificing margin - **Urgency triggers**: Add low-stock alerts, price-drop notifications, or limited-time discount codes to create urgency that drives immediate action Which means each recovery message feels personally relevant, dramatically increasing the chance a customer returns to complete their purchase. ### Segment abandoners by value and behavior Not all cart abandoners are the same. A shopper who left a $500 cart deserves a different recovery approach than someone who abandoned a $15 item. Pushwoosh lets you segment abandoners and tailor your recovery strategy to each group. - **Cart value segments**: Create different recovery flows for high-value, mid-value, and low-value carts with appropriate incentive levels - **RFM-based targeting**: Prioritize recovery efforts for loyal customers showing unusual abandonment behavior versus first-time browsers - **Abandonment frequency**: Identify serial abandoners and adjust your strategy, offering stronger incentives to habitual cart leavers or reducing message frequency for window shoppers This means you can allocate your recovery budget and discount strategy where it delivers the highest return, focusing resources on the carts most likely to convert. ### Build multi-step recovery journeys One reminder is rarely enough. Pushwoosh [Customer Journey](https://www.pushwoosh.com/products/customer-journey-ecommerce/) Builder lets you design sophisticated multi-touch recovery sequences that escalate naturally over time, adapting based on customer response. - **Visual journey canvas**: Map out your entire recovery flow with drag-and-drop, from the first reminder to the final incentive offer - **Conditional branching**: If a customer opens but does not purchase after the first push, automatically send a follow-up email with a discount code. If they convert, exit them from the flow instantly - **A/B testing**: Experiment with different message sequences, timing intervals, and incentive levels to continuously improve your recovery rate So you can build a complete cart abandonment recovery system that runs automatically, recovering revenue around the clock while your [e-commerce](https://www.pushwoosh.com/products/mobile-push-ecommerce/) marketing team focuses on growth strategy. ### See cart abandonment recovery in action Discover how automated recovery campaigns, behavioral segmentation, and omnichannel messaging help e-commerce brands recover lost revenue. Watch our demo to see the platform at work. ## Why e-commerce marketers choose Pushwoosh for cart recovery **Real-time event triggers** Cart abandonment events fire instantly. Recovery campaigns launch within minutes, reaching customers while purchase intent is still high. **Behavioral segmentation** Segment abandoners by cart value, product category, customer lifetime value, and abandonment history for precision targeting. **Omnichannel delivery** Coordinate recovery messages across push notifications, in-app messages, email, SMS, and WhatsApp in a single automated flow. **Dynamic personalization** Pull live product data, pricing, and inventory status into every recovery message automatically. No manual content updates needed. **Revenue attribution** Track exactly how much revenue each recovery campaign generates. Measure recovery rates, conversion by channel, and ROI per campaign. **Visual journey builder** Design multi-step recovery flows with drag-and-drop. Set conditions, delays, and branching logic without writing any code. ## Success stories from e-commerce marketers **Fashion platform achieves 91.9% CTR with personalized campaigns** Bantoa turned generic messaging into personalized recovery campaigns based on style preferences and shopping behavior. Segment-based targeting drove 94% monthly subscriber activity and +28% growth in registered users. Bantoa's case **Food delivery app grows DAU 10x with behavior-triggered campaigns** HungryNaki built automated campaigns triggered by homepage visits, menu views, and order events. Personalized multilanguage messaging drove a 2.6x increase in MAU and higher average order value. HungryNaki's case **Pizza chain drives $2400+ revenue from single push campaigns** Telepizza created location-based campaigns that deliver special offers when customers enter restaurant geozones. Targeted pushes achieve 4-7% conversion rates and drive measurable sales growth. Telepizza's case **Coupon app achieves 67.4% conversion with lifecycle campaigns** Omada's Almowafir app built behavior-based campaigns that guide shoppers from discount discovery to purchase. The personalized approach increased D30 retention by 4% and converted two-thirds of users to target actions. Omada's case ## FAQ Q: How does automated cart abandonment recovery work? A: Automated cart abandonment recovery works by detecting when a shopper adds products to their cart but leaves your app or website without completing checkout. Pushwoosh tracks these abandonment events in real time and automatically triggers recovery campaigns based on rules you define.\n\nA typical recovery flow starts with a push notification sent 1-3 hours after abandonment, when purchase intent is still high. The message includes the abandoned product images, names, and a direct link back to checkout. If the customer does not convert, a follow-up email goes out 24 hours later, potentially with a small discount. A final reminder with a stronger incentive can be sent at 72 hours for high-value carts.\n\nAll of this runs automatically through Pushwoosh Customer Journey Builder. Once you set up the flow, it recovers revenue 24/7 without manual intervention. E-commerce brands using Pushwoosh cart recovery campaigns see up to 70% more abandoned cart revenue recovered. Q: What channels can I use for cart recovery campaigns? A: Pushwoosh supports cart abandonment recovery across multiple channels: push notifications, in-app messages, email, SMS, and WhatsApp. You can use any combination of these channels in a single recovery flow.\n\nPush notifications are ideal for the first touchpoint because they appear directly on the customer's device even when your app is closed. In-app messages work well for catching shoppers who are still browsing. Email provides a richer format for product displays and longer-form messaging. SMS and WhatsApp deliver high open rates for time-sensitive offers.\n\nThe most effective approach combines multiple channels in a coordinated sequence. For example: push notification at 1 hour, email at 24 hours, SMS with discount at 72 hours. Pushwoosh automatically manages channel coordination so customers never receive duplicate messages across touchpoints. Q: How do I personalize cart recovery messages with product data? A: Pushwoosh supports dynamic content in recovery messages that pulls real-time data from your e-commerce platform. Every recovery message can automatically include the abandoned product images, names, prices, and current availability status.\n\nBeyond product data, you can personalize with the customer's first name, loyalty points balance, personalized discount codes, countdown timers for limited-time offers, and low-stock warnings. You can also include product recommendations based on what the customer viewed or what other shoppers bought alongside the abandoned items.\n\nPersonalization rules are configured once in the Customer Journey Builder. Pushwoosh automatically populates each message with the relevant data for every customer, so a shopper who abandoned sneakers sees those exact sneakers in their recovery notification, not a generic reminder. Q: How should I time my cart recovery messages for best results? A: Optimal timing depends on your product category and customer behavior, but research consistently points to a few best practices.\n\nSend the first recovery message within 1-3 hours of abandonment. This catches customers while their purchase intent is still high, often prompting an immediate return to checkout. A second touchpoint at 24 hours works well for customers who needed more time to decide. For high-value carts, a third message at 48-72 hours with a stronger incentive (discount code or free shipping) can convert the remaining holdouts.\n\nPushwoosh also offers intelligent send timing that analyzes each customer's app usage patterns and delivers recovery messages when they are most likely to engage. This can increase conversion rates by 30-40% compared to sending at fixed times.\n\nUse frequency capping to limit recovery messages to 2-3 per abandoned cart. If a customer does not convert after the full sequence, respect their decision and avoid further follow-ups for that specific cart. Q: Can I segment cart abandoners for different recovery strategies? A: Yes. Pushwoosh enables sophisticated segmentation of cart abandoners based on multiple criteria:\n\n**Cart value**: Create different recovery flows for high-value carts (stronger incentives, more touchpoints) versus low-value carts (simpler reminders).\n\n**Customer type**: Treat loyal repeat customers differently from first-time visitors. A loyal customer abandoning a cart may just need a gentle reminder, while a new visitor might need a first-purchase discount.\n\n**Abandonment history**: Identify serial abandoners who regularly leave items in their cart versus one-time abandoners who may have been interrupted.\n\n**Product category**: Tailor recovery messaging based on what was abandoned. High-consideration items (electronics, furniture) benefit from different messaging than impulse purchases.\n\nAll segments update in real time as customer behavior changes, ensuring each abandoner receives the recovery approach most likely to convert them. Q: How do I measure the ROI of my cart recovery campaigns? A: Pushwoosh provides detailed analytics for every cart recovery campaign. Key metrics you can track include:\n\n**Recovery rate**: The percentage of abandoned carts that convert into completed purchases after receiving recovery messages.\n\n**Recovered revenue**: The total revenue generated from customers who returned and completed their purchase after a recovery campaign.\n\n**Channel performance**: Compare conversion rates across push notifications, email, SMS, and other channels to identify which touchpoints drive the most recoveries.\n\n**Incentive ROI**: Measure whether discount-driven recovery messages generate enough additional revenue to justify the margin reduction.\n\nAll analytics are available in real-time dashboards and can be broken down by customer segment, campaign variant, and time period. You can also export data for deeper analysis or integration with your business intelligence tools. --- ## CDP for E-commerce | Customer Data Platform for stores URL: https://www.pushwoosh.com/products/cdp-ecommerce/ E-commerce customer data platform that powers growth. Consolidate shopper data, automate segmentation, and deliver personalized experiences at scale. Keywords: CDP e-commerce, CDP for e-commerce, Customer Data Platform for e-commerce CDP for e-commerce ### Customer data platform built for e-commerce growth Consolidate your shopper data, automate behavioral segmentation, and deliver personalized campaigns that reduce cart abandonment and grow lifetime value. ## Trusted by e-commerce brands worldwide ## Why e-commerce marketers choose Pushwoosh **CDP** 25X higher conversion into target action +70% sales with abandoned cart recovery campaigns +40% to average order value thanks to personalization ## How Pushwoosh **CDP** works for e-commerce Pushwoosh [CDP](https://www.pushwoosh.com/products/cdp/) unifies shopper data from every touchpoint and makes it instantly actionable. Collect behavioral events, purchase history, and customer preferences into a single profile, then use that data to drive personalized [e-commerce](https://www.pushwoosh.com/products/e-commerce-solution/) campaigns that convert. ### Build complete shopper profiles from every data source Collect and unify all types of customer data into a single 360-degree profile. Pushwoosh CDP combines device data, behavioral events, purchase history, and zero-party data from surveys and preference centers. - **Behavioral data**: Track cart additions, product views, checkout events, and browsing patterns across your store - **Transactional data**: Capture order values, purchase frequency, product categories, and payment events - **Zero-party data**: Collect preferences, wishlists, and survey responses that shoppers share directly This means every campaign you send is backed by a complete picture of who your shoppers are, what they browse, and what they buy. ### Segment shoppers by behavior, value, and lifecycle stage Create precise audience segments using real-time e-commerce data. Pushwoosh CDP offers a no-code segment builder and RFM analysis to identify your most valuable customers and those at risk of churning. - **RFM segmentation**: Automatically group shoppers by Recency, Frequency, and Monetary value to prioritize high-value audiences - **Behavioral segments**: Target shoppers who abandoned carts, viewed specific categories, or have not purchased in a set timeframe - **Dynamic updates**: Segments update in real time as shoppers interact with your store, so your campaigns always reach the right people So you can send the right offer to the right shopper at the right moment, instead of blasting your entire database with generic promotions. ### Trigger personalized messages based on shopping behavior Turn real-time shopper events into automated campaigns that drive revenue. Pushwoosh Customer Journey Builder responds instantly to cart abandonment, price drops, back-in-stock events, and more. - **Cart abandonment recovery**: Automatically send reminders with product details when shoppers leave items behind, while purchase intent is still high - **Browse abandonment follow-ups**: Re-engage shoppers who viewed products but did not add to cart, with personalized recommendations - **Post-purchase sequences**: Trigger thank-you messages, cross-sell suggestions, and review requests based on what each customer bought Which means you can recover lost revenue and drive repeat purchases without manual campaign setup, using the data your CDP already collects. ## CDP use cases for **e-commerce** **Cart abandonment recovery** Detect abandoned carts in real time and trigger personalized reminders with product details, images, and direct checkout links through push, email, or SMS. **Upsell and cross-sell** Use purchase history and browsing data from your CDP to recommend complementary products and higher-value alternatives at the right moment in the shopping journey. **VIP customer nurturing** Identify high-value shoppers with RFM analysis and create exclusive campaigns with early access deals, loyalty rewards, and personalized offers that grow lifetime value. **Browse abandonment retargeting** Re-engage shoppers who viewed products but did not add to cart. Send personalized recommendations based on browsing history, categories visited, and similar items. **Loyalty and retention** Build automated lifecycle campaigns that reward repeat customers, celebrate milestones, and deliver personalized discounts that keep shoppers coming back. **Win-back lapsed customers** Detect churning shoppers through RFM analysis and behavioral signals. Trigger re-engagement campaigns with comeback offers based on past purchase preferences. ### See CDP for e-commerce in action Discover how Pushwoosh CDP helps e-commerce brands consolidate shopper data, automate segmentation, and deliver personalized campaigns that recover abandoned carts and grow customer lifetime value. ## Why e-commerce brands choose Pushwoosh **CDP** **Real-time data activation** Shopper events flow into your CDP instantly. No batch processing, no delays. Trigger campaigns the moment a shopper abandons a cart, views a product, or completes a purchase. **No-code segmentation** Build precise audience segments with a visual segment builder. Combine behavioral, transactional, and demographic data without writing a single line of code. **Visual journey builder** Design automated e-commerce workflows with drag-and-drop canvas. Build cart recovery, post-purchase, and re-engagement sequences in minutes. **Omnichannel orchestration** Coordinate push notifications, email, in-app messages, and SMS in unified customer journeys. Optimize reach and cost with smart channel selection. **Revenue attribution** Track how much revenue each campaign generates. Measure conversion rates, AOV impact, and customer lifetime value across your entire messaging funnel. **Fast e-commerce integrations** Connect your existing tools quickly. Pushwoosh integrates with Shopify, analytics platforms, and your custom backend through pre-built connectors and API. ## Real **results** from e-commerce brands 91.9% CTR with personalized messaging 10X DAU growth in six months +37% D30 retention improvement ## Success stories from e-commerce marketers **Fashion platform achieves 91.9% CTR with personalized messaging** Bantoa transformed generic messaging into personalized campaigns based on style preferences and shopping behavior. The result: 94% of subscribers active monthly and +28% growth in registered users. Bantoa's case **Food delivery app grows DAU 10x with behavior-triggered campaigns** HungryNaki built automated campaigns triggered by homepage visits, menu views, and order events. Personalized multilanguage messaging drove a 2.6x increase in MAU and higher average order value. HungryNaki's case **Pizza chain drives $2400+ revenue from single push campaigns** Telepizza created location-based campaigns that deliver special offers when customers enter restaurant geozones. Targeted messages achieve 4-7% conversion rates and drive measurable sales growth. Telepizza's case **Coupon app achieves 67.4% conversion with lifecycle campaigns** Omada's Almowafir app built behavior-based campaigns that guide shoppers from discount discovery to purchase. The personalized approach increased D30 retention by 4% and converted two-thirds of users to target actions. Omada's case ## FAQ Q: What is a CDP for e-commerce? A: A customer data platform (CDP) for e-commerce is a system that collects, unifies, and activates shopper data from every touchpoint: your app, website, email, and third-party tools. Unlike basic analytics tools, a CDP creates unified customer profiles that combine behavioral data (product views, cart additions, purchases), transactional data (order values, payment events), and zero-party data (preferences, wishlists) into a single view.\n\nPushwoosh CDP is built specifically for marketers who need to act on this data immediately. It connects directly to omnichannel messaging tools, so you can use your unified shopper profiles to trigger personalized push notifications, emails, in-app messages, and SMS without switching platforms. Q: How does a CDP help reduce cart abandonment? A: A CDP reduces cart abandonment by detecting when shoppers leave items in their cart and instantly triggering personalized recovery campaigns. Here is how it works with Pushwoosh:\n\nWhen a shopper adds items to their cart but does not complete checkout, the CDP captures this event in real time. It then triggers an automated journey that sends a reminder through push notifications, email, or SMS with the specific products left behind, including product images, prices, and a direct link back to checkout.\n\nBecause the CDP has a complete profile of each shopper, these messages can be further personalized based on past purchases, browsing history, and preferences. E-commerce brands using Pushwoosh see up to 70% more sales from abandoned cart recovery campaigns compared to generic reminders. Q: What types of data does Pushwoosh CDP collect from e-commerce apps? A: Pushwoosh CDP collects and unifies multiple data types that are critical for e-commerce marketing:\n\nDevice data includes OS type, timezone, language, and app version. Behavioral data covers product views, category browsing, cart additions, checkout events, search queries, and in-app interactions. Transactional data captures order values, purchase frequency, product categories bought, payment methods, and return events. Zero-party data includes preferences collected through in-app surveys, wishlist items, and account profile information.\n\nYou can also import third-party data from analytics tools, CRM systems, and e-commerce platforms through pre-built integrations or API. All data flows into a unified shopper profile that updates in real time. Q: How is a CDP different from a CRM for e-commerce? A: A CRM stores contact information and tracks direct interactions like support tickets and sales conversations. A CDP goes further by collecting and unifying all customer behavior across channels automatically.\n\nFor e-commerce, this difference is critical. Your CRM knows a customer's name and email. Your CDP knows they viewed running shoes three times this week, abandoned a cart worth $120 yesterday, typically buy during flash sales, and respond best to push notifications on weekday evenings.\n\nPushwoosh CDP combines data collection, segmentation, and messaging activation in one platform. You do not need to export segments to another tool to run campaigns. The moment a shopper matches a segment condition, they can enter an automated journey instantly. Q: Can I integrate Pushwoosh CDP with my e-commerce platform? A: Yes. Pushwoosh offers multiple integration options for e-commerce platforms. You can connect via pre-built integrations, REST API, or SDKs for iOS, Android, and web.\n\nData from your e-commerce platform, analytics tools (Google Analytics, Amplitude, Mixpanel), and attribution services can flow into Pushwoosh CDP through these connectors. The integration process typically takes 2 to 10 days depending on your setup.\n\nOnce connected, your e-commerce events (product views, cart actions, purchases, account updates) automatically populate customer profiles and trigger real-time segments and campaigns. Q: How quickly can I start using Pushwoosh CDP for my online store? A: You can start with a free account and begin integrating your e-commerce data immediately. The basic setup involves adding the Pushwoosh SDK to your app or website and configuring the events you want to track (product views, cart additions, purchases).\n\nMost e-commerce teams complete the initial integration in 2 to 10 days. From there, you can start building segments based on shopper behavior and launching your first automated campaigns. Pre-built journey templates for common e-commerce use cases like cart recovery and post-purchase follow-ups help you get results faster.\n\nContact our sales team for a personalized demo, or start for free to explore the platform at your own pace. --- ## CDP for gaming apps | Customer Data Platform for games URL: https://www.pushwoosh.com/products/cdp-gaming/ Unify player data with CDP for gaming apps. Create player profiles, personalize experiences, and drive engagement across all touchpoints. Keywords: CDP gaming, Customer Data Platform for gaming, gaming CDP, player data platform, gaming analytics, player profiles, gaming personalization CDP for Gaming ### Turn scattered player data into winning campaigns Unify all player touchpoints, behaviors, and transactions into actionable profiles. Launch personalized campaigns that boost retention, increase ARPDAU, and maximize player lifetime value. ## Trusted by leading game studios worldwide ## Drive measurable revenue growth with unified player data +4.58% revenue increase +16.6% engaged MAU 28.2% max push CTR ## Customer Data Platform built for gaming marketers ### Unify player profiles across all touchpoints Stop guessing who your players are. Pushwoosh's [Customer Data Platform](https://www.pushwoosh.com/products/cdp/) creates comprehensive player profiles by merging data from mobile apps, web, attribution platforms, and analytics tools into a single source of truth. - **Cross-device identity resolution**: Track players across iOS, Android, and web to understand their complete journey - **Behavioral event tracking**: Capture every level completion, IAP transaction, session pattern, and feature interaction automatically - **360-degree player view**: See spending tier, progression stage, engagement frequency, and preferences in one unified profile This means you can finally launch campaigns based on complete player behavior, not fragmented data, increasing conversion rates by targeting with precision. ### Segment players by real-time behavior and value Go beyond static demographic segments. The CDP automatically analyzes player data to create dynamic segments that update instantly as behavior changes. - **RFM segmentation**: Automatically categorize players by Recency, Frequency, and Monetary value to identify whales, dolphins, and at-risk players - **Predictive churn scoring**: Identify players likely to churn before they leave, so you can intervene with targeted win-back campaigns - **LTV prediction**: Calculate player lifetime value based on progression patterns, purchase history, and engagement metrics Which means you can allocate marketing resources to high-value segments, personalize offers by spending tier, and prevent churn before it happens. ### Orchestrate campaigns across every channel Launch coordinated player journeys that span push notifications, in-app messages, and emails—all powered by unified CDP data and triggered by real-time behavior. - **Behavioral triggers from CDP**: Automatically send targeted messages when players complete levels, run out of currency, or reach milestone achievements - **Cross-channel consistency**: Ensure players receive personalized experiences whether they're in-game, opening push notifications, or checking email - **Journey automation**: Build sophisticated onboarding sequences, monetization funnels, and re-engagement campaigns that adapt based on player actions So you can deliver 1-to-1 personalized experiences at scale, boosting day-7 retention and driving more IAP conversions through contextual, timely messaging. ### Activate data from your entire gaming tech stack Your CDP should work with your existing tools, not replace them. Pushwoosh integrates with attribution platforms, analytics tools, and monetization services to centralize all player data. - **Attribution data sync**: Import install source, campaign data, and conversion events from AppsFlyer, Adjust, and other attribution platforms - **Analytics integration**: Sync player cohorts and behavioral segments from Amplitude, Mixpanel, and Firebase for unified targeting - **Monetization platform connectivity**: Connect with Qonversion, Adapty, and Apphud to activate subscription and IAP data in campaigns This means you can leverage player insights from every tool in your stack to create hyper-targeted campaigns without manual data exports or engineering resources. ### See CDP for gaming in action Discover how unified player data enables personalized campaigns that drive retention and revenue for [gaming](https://www.pushwoosh.com/products/gaming/) apps. Watch our demo to see the platform in action. ## Gaming-specific use cases powered by CDP **First-session optimization** Track tutorial completion, feature engagement, and early progression to optimize onboarding and drive D1 retention. **VIP player programs** Automatically identify high-value players based on spending patterns and engagement to deliver exclusive rewards and offers. **Churn prevention** Detect declining session frequency or engagement patterns to trigger automated win-back campaigns before players leave. **IAP conversion funnels** Analyze player progression and purchase behavior to identify optimal moments for monetization offers. **Daily engagement loops** Track login streaks, daily challenge completion, and reward claims to maintain player habit formation. **Cross-game promotion** Use player profiles across your portfolio to recommend relevant games based on genre preferences and play style. **Event participation** Identify players most likely to engage with seasonal events, tournaments, or limited-time content based on historical behavior. **Re-engagement campaigns** Automatically target lapsed players with personalized comeback offers based on their previous engagement level and preferences. ## Why gaming marketers choose Pushwoosh CDP **Real-time data activation** Player profiles and segments update instantly as events occur in-game. No batch processing delays or stale data. **365-day behavioral history** Analyze long-term player patterns, seasonal behavior, and progression trends with full historical data retention. **Unlimited custom events** Track any in-game action, transaction, or milestone specific to your game mechanics without data schema limitations. **Advanced identity matching** Resolve player identities across devices, platforms, and anonymous/authenticated states automatically. **Built-in analytics** Visualize player cohorts, funnel performance, and segment metrics without exporting to external analytics tools. **Native gaming integrations** Pre-built connectors for Unity, Unreal, and major attribution platforms designed specifically for mobile games. ## Real results from gaming companies using Pushwoosh CDP > Mobile gaming platform Bladestorm unified player data to deliver behavior-based push notifications and in-app messages. By leveraging CDP-powered segmentation and triggered campaigns, they achieved **28.21% push notification CTR** and increased engaged MAU by **16.6%**—directly contributing to measurable **revenue growth of 4.58%**. — Evgeniy Cherdantsev, User Acquisition & Product Marketing Manager @ Bladestorm [Read the full Bladestorm case study →](https://www.pushwoosh.com/blog/bladestorm/) ## Connect your gaming tech stack to Pushwoosh CDP Import and activate player data from all your existing tools: **Amplitude** Sync user cohorts and behavioral data for unified player segmentation. **AppsFlyer** Import attribution data and conversion events for acquisition-based campaigns. **Adjust** Connect campaign data to segment players by acquisition source and LTV. **Segment** Route player events through your existing CDP infrastructure seamlessly. ## Enterprise-grade security and scalability for gaming **ISO 27001 & SOC 2 certified** Enterprise-grade security for player data with private servers in the US and Germany. **GDPR compliant** Built-in compliance features for global gaming audiences with player data protection by design. **Built for gaming scale** Process millions of player events per day with sub-second data activation across all channels. **Dedicated gaming support** Expert support team with gaming industry experience ready to help optimize your player data strategy. ## FAQ Q: How does a CDP help gaming apps increase player retention and monetization? A: A CDP for gaming apps unifies all player data - install source, in-game behavior, IAP history, session patterns, and cross-device activity - into comprehensive player profiles. This unified view enables you to launch precisely targeted campaigns based on complete player context, not fragmented data. For example, you can automatically send personalized offers to players who've completed level 10 but haven't made a purchase, or re-engage churning whales with VIP rewards. Gaming studios using Pushwoosh CDP see significant improvements in key metrics like day-7 retention, ARPDAU, and LTV by delivering contextually relevant messages at optimal moments in the player journey. Q: What types of player data can I activate with Pushwoosh CDP? A: Pushwoosh CDP ingests and activates all types of gaming data - behavioral events (level completions, achievements, currency spend, feature usage), transaction data (IAPs, subscription status, total spend), session data (frequency, duration, time of day patterns), progression data (levels reached, content unlocked, difficulty chosen), device data (OS, device type, timezone), attribution data (install source, campaign, ad creative), and zero-party data (preferences collected via in-app surveys or account profiles). You can track unlimited custom events specific to your game mechanics and use all this data to build sophisticated player segments and trigger personalized campaigns. Q: How does Pushwoosh CDP integrate with my existing gaming analytics and attribution tools? A: Pushwoosh CDP offers native integrations with major gaming platforms including Amplitude, AppsFlyer, Adjust, Mixpanel, Firebase, and leading monetization platforms like Qonversion, Adapty, and Apphud. You can automatically sync user cohorts, import attribution data, and activate behavioral segments without manual data exports. The CDP also provides a flexible API for custom integrations with proprietary tools or game engines. Integration typically requires minimal engineering resources - most gaming studios complete setup in under a day using our Unity, Unreal, or native mobile SDKs. Q: Can I use CDP data to create predictive segments like churn risk or high LTV potential? A: Yes. Pushwoosh CDP includes built-in predictive analytics specifically designed for gaming. The platform automatically calculates RFM (Recency, Frequency, Monetary) scores to identify player value tiers, predicts churn risk based on declining engagement patterns, and estimates lifetime value using progression and purchase behavior. You can create dynamic segments that automatically update as players' risk scores change, for example, 'at-risk whales' who were high spenders but show declining session frequency. These predictive segments can trigger automated intervention campaigns to prevent churn or nurture high-potential players. Q: How quickly does player data update in Pushwoosh CDP? A: Pushwoosh CDP processes player events in real-time with sub-second latency. When a player completes a level, makes an IAP, or triggers any custom event in your game, their CDP profile updates immediately, and any associated segments or campaign triggers activate instantly. This real-time activation is crucial for gaming because conversion windows are extremely short. You need to send that congratulations message with a special offer within seconds of a player beating a boss, not hours later. Unlike batch-processing CDPs, Pushwoosh ensures your campaigns react to player behavior while they're still engaged in the game. Q: What's the difference between a CDP and a gaming analytics platform? A: Gaming analytics platforms like Amplitude or Mixpanel are designed for data exploration, visualization, and insights. They help you understand what players are doing and why. A CDP like Pushwoosh focuses on data activation and orchestration. It's built to immediately act on player data by triggering personalized campaigns across all channels. While analytics tools show you that churning players exist, a CDP automatically sends them win-back offers. Pushwoosh CDP integrates with your existing analytics tools to create a complete stack: analytics for insights, CDP for activation. Many gaming studios use both together - analytics to discover opportunities, CDP to execute campaigns that capitalize on those insights at scale. --- ## Default and custom tags for flexible segmentation | Pushwoosh CDP URL: https://www.pushwoosh.com/products/cdp-tags/ Attach text, numbers, dates, currency, and app version to a device or a user, then use it to build segments, branch journeys, and personalize messages. Keywords: custom tags, user tags, device tags, default tags, tag types, customer data platform, user segmentation data CDP ### Default and custom tags for flexible segmentation Attach typed data to a device or a user, then use it to build segments, branch journeys, and personalize messages. Book a demo Start for free ## Match the message to what you actually know You want to message people who've spent over $50 differently from everyone who opened the app once and left. That's one condition, easy to hold in your head. It gets harder the week marketing wants trial users on app version 2.1 who haven't cleared level 12, three separate facts about one person, and a segment can only use what's already recorded against them. A tag is where that fact lives before any journey or campaign can act on it. ## What a tag can hold A tag attaches one piece of data to a device or to a user, in one of 7 types. | Type | Holds | | --- | --- | | String | Text, like an email, a subscription tier, or a name | | Integer | Whole numbers, like a level reached or loyalty points | | List | Several values on one tag at once, like favorite categories or interests | | Boolean | True or false, like opted into a program or finished onboarding | | Date | A calendar date, stored as a Unix timestamp | | Price | A currency-formatted value, in ISO 4217 format | | Version | An app version number, compared the way version numbers should be | Every tag also carries a scope. General stores the value per device, so two phones under the same person can hold different values. User-specific stores it per user ID instead, and one update applies across every device that person owns. Price compares as currency and Version compares as a version number. Most tag systems leave both as plain strings for you to parse. Some tags need no setup at all: Language, Country, App version, and Last Application Open arrive with the SDK, ready to segment on from day one. ### Pick a type and a scope when you create it Custom tags are named and typed once, in the Control Panel or through the API. General scope covers per-device facts like a cart total; User-specific scope covers facts that belong to the person, like a loyalty tier or lifetime spend. ## The data every segment and message reads [Actionable CDP](https://www.pushwoosh.com/products/cdp/) exists to turn stored data into messaging decisions: a segment that fires, a branch that routes, a placeholder that fills in with the right name. A tag is the fact it reads to make that call. Default tags cover what the SDK already collects; a custom tag covers the one attribute your business actually runs on, like lifetime spend or subscription tier. ## How it works **Default tags need no setup** Language, Country, App version, and similar device facts arrive automatically through the SDK. **Create a custom tag** Open Tags in the Control Panel, name it, and pick a type: String, Integer, List, Boolean, Date, Price, or Version. Choose General for a per-device value or User-specific for one shared across a person's devices. **Set values, then use the tag** Set values through the API, the SDK, a CSV import, or by hand in User Explorer. From there it works as a segment condition, a Condition split branch, or a personalization placeholder. Read the docs See Actionable CDP ## One tag among the features it feeds A Price tag holding lifetime spend can branch a [Condition split](https://www.pushwoosh.com/products/condition-split/) into a high-value path, feed the calculation behind [RFM segmentation](https://www.pushwoosh.com/products/rfm-segmentation/), and fill a first-name placeholder in whatever [personalization](https://www.pushwoosh.com/products/personalization/) sends out. None of the three does its job without a tag already sitting on the profile, and all three sit inside [Actionable CDP](https://www.pushwoosh.com/products/cdp/). ### Built to feed the rest of the platform Condition split reads a tag to route a journey. RFM segmentation reads tags to score a customer's value. Personalization reads a tag to fill in a message. One tag, three jobs. ## How to tell it is working Tags statistics, in the Control Panel, shows how many users carry each tag and value as a pie chart, bar chart, or table: a Boolean tag split between true and false, a Price tag bucketed by range. It's the view to check before trusting a segment built on a tag you just added. ## What to keep in mind **A few things worth checking before you build a segment around a tag.** - Only String and Integer tags drop straight into a personalization placeholder in the Control Panel. List, Boolean, Date, Price, and Version need the API or a Liquid Template instead. - No published cap on how many custom tags an account can create. - List holds several values on one tag; there's no separate type for nested or structured data. - General scope is per device. The same person can carry a different value on each device until the tag is set to User-specific. ## Send on what you actually know about someone Default tags cover the basics. A custom one covers the fact your business runs on. Book a demo Start for free --- ## Customer Data Platform for Telecom operators URL: https://www.pushwoosh.com/products/cdp-telecom/ Customer data platform for telecom providers. Centralize subscriber data, create unified profiles, and orchestrate personalized campaigns that reduce churn. Keywords: CDP telecom, CDP for telecom, Customer Data Platform for telecom, Customer Data Platform telecom, telecom customer data platform, telecom CDP CDP for Telecom ### Unified subscriber data that powers smarter telecom marketing Centralize subscriber profiles, behavioral signals, and plan data in one platform. Pushwoosh CDP helps telecom operators activate their data to reduce churn, increase ARPU, and drive service adoption across every channel. ## Trusted by telecom and communications brands ## What a customer data platform delivers for telecom operators -25% churn rate with proactive, data-driven retention +18% ARPU through personalized plan upgrade campaigns +40% campaign conversion rate with behavioral segmentation ### Build unified subscriber profiles from every data source Telecom marketers often work with subscriber data scattered across BSS/OSS systems, CRM tools, app analytics, and billing platforms. Pushwoosh [CDP](https://www.pushwoosh.com/products/cdp/) brings all of it together into a single, actionable profile for every subscriber. - **Combine all subscriber data**: Merge plan details, usage history, payment status, device information, and app behavior into one unified profile that updates in real time - **Track behavioral events**: Capture events like DataCapReached, RoamingActivated, PlanUpgradeViewed, or AppUninstalled and use them to trigger campaigns instantly - **Sync third-party data**: Connect your existing BSS/OSS, CRM, and analytics platforms through API integrations to keep subscriber profiles complete and current So you can stop working with fragmented data and start making every message relevant to each subscriber's situation. ### Segment subscribers by behavior, lifecycle, and value Generic segments like "all prepaid users" miss the nuances that drive results. With Pushwoosh, [telecom](https://www.pushwoosh.com/products/telecom/) marketers can build precise subscriber segments using real behavioral data and lifecycle signals. - **Behavioral segmentation**: Group subscribers by actual usage patterns, app engagement, payment behavior, and service interactions rather than static demographics alone - **RFM analysis**: Automatically classify subscribers by recency, frequency, and monetary value to prioritize high-value retention and identify at-risk accounts before they churn - **Dynamic segments**: Create segments that update in real time as subscriber behavior changes, so your campaigns always target the right audience Which means your upgrade offers reach subscribers who actually need more data, your retention campaigns target those showing churn signals, and your payment reminders go to the right accounts at the right time. ### Predict churn and act before subscribers decide to leave By the time a subscriber calls to cancel, it is often too late. Pushwoosh CDP lets you identify churn risk from behavioral signals and trigger retention campaigns automatically, well before the subscriber makes a decision. - **Churn risk scoring**: Monitor declining usage, reduced app engagement, missed payments, and approaching contract end dates to flag at-risk subscribers early - **Automated retention journeys**: Trigger personalized retention offers, loyalty incentives, and win-back sequences based on each subscriber's risk level and value - **Contract renewal sequences**: Start automated campaigns weeks before contract expiration with personalized renewal offers and interactive quick replies across push, email, SMS, and WhatsApp So you can intervene early with the right retention offer on the right channel, keeping more subscribers active and reducing voluntary churn. ### Activate subscriber data across every messaging channel Collecting data is only valuable if you can act on it. Pushwoosh CDP connects directly to all your messaging channels, so every campaign is informed by the subscriber's full profile and real-time behavior. - **Cross-channel personalization**: Use subscriber plan details, usage data, and preferences to personalize push notifications, in-app messages, email, SMS, and WhatsApp from a single platform - **Smart channel selection**: Check reachability on lower-cost channels like push notifications first, and reserve SMS or WhatsApp for high-value moments or subscribers who are not reachable elsewhere - **Event-triggered campaigns**: Launch automated messages the moment a subscriber hits a data cap, enters a roaming zone, misses a payment, or qualifies for an upgrade This means every message is relevant, timely, and delivered on the channel where each subscriber is most likely to engage. ## CDP use cases for telecom operators **Churn prevention** Identify at-risk subscribers through behavioral signals and trigger automated retention journeys with personalized offers before contract expiration or voluntary churn. **Plan upgrade campaigns** Segment subscribers by usage patterns and trigger upgrade offers when they consistently exceed plan limits. Personalize recommendations based on actual consumption data. **Payment collection** Track payment status in subscriber profiles and automate multi-step reminder sequences. Escalate across channels based on urgency and past payment behavior. **5G and new service adoption** Identify subscribers eligible for new services based on device data, location, and usage patterns. Deliver targeted migration campaigns with personalized plan comparisons. **Call center deflection** Use behavioral data to send proactive service alerts, billing summaries, and self-service guides before subscribers need to call. Reduce support volume with timely in-app messages. **Cross-sell and upsell** Analyze subscriber profiles to identify cross-sell opportunities for add-ons, family plans, device upgrades, and bundled offerings. Deliver recommendations based on actual usage and preferences. **Subscriber onboarding** Build onboarding journeys triggered by activation events. Guide new subscribers through app setup, feature discovery, and first plan optimization based on their profile data. **Lifecycle marketing** Map the full subscriber lifecycle from onboarding to renewal. Automate stage-specific campaigns that adapt as subscriber behavior and value evolve over time. ### See how CDP works for telecom Discover how unified subscriber data, behavioral segmentation, and cross-channel activation help telecom operators reduce churn, increase ARPU, and drive service adoption at scale. ## Why telecom operators choose Pushwoosh CDP **Unified subscriber profiles** Merge data from BSS/OSS, CRM, app analytics, and billing systems into a single profile for every subscriber. Always up to date, always actionable. **Telecom-ready segmentation** Build segments by plan type, usage patterns, payment behavior, churn risk, device type, and lifecycle stage. Dynamic segments update in real time as behavior changes. **Cross-channel activation** Connect subscriber data directly to push notifications, in-app messages, email, SMS, and WhatsApp. Every message is personalized based on the full subscriber profile. **Visual journey builder** Design automated subscriber journeys with a drag-and-drop canvas. Build retention, onboarding, upsell, and payment collection flows without writing code. **Predictive segmentation** RFM analysis and behavioral scoring identify high-value subscribers, at-risk accounts, and upgrade-ready users automatically. Prioritize campaigns by expected impact. **Measurable outcomes** Track how data-driven campaigns impact churn rate, ARPU, payment collection, and service adoption. Attribute revenue to specific segments and journeys. ## FAQ Q: What is a customer data platform (CDP) for telecom? A: A customer data platform for telecom is a centralized system that collects, unifies, and activates subscriber data from multiple sources: BSS/OSS systems, CRM tools, app analytics, billing platforms, and messaging interactions.\n\nUnlike traditional data warehouses, a CDP creates actionable subscriber profiles that marketing teams can use directly to build segments and trigger personalized campaigns. For telecom operators, this means combining plan details, usage history, payment behavior, device data, and app engagement into a single profile that powers every marketing decision.\n\nPushwoosh CDP is built specifically for activation. It connects subscriber data directly to messaging channels (push, in-app, email, SMS, WhatsApp), so you can go from data insight to personalized campaign in minutes rather than days. Q: How does a CDP help telecom operators reduce churn? A: A CDP reduces churn by enabling proactive, data-driven retention instead of reactive win-back attempts.\n\nPushwoosh CDP monitors behavioral signals across subscriber profiles: declining data usage, reduced app engagement, missed payments, approaching contract end dates, and changes in usage patterns. When these signals indicate churn risk, automated retention journeys trigger with personalized offers tailored to the subscriber's value and situation.\n\nFor example, a high-value subscriber showing declining engagement might receive a loyalty reward via push notification, followed by a personalized plan optimization offer via email, and a direct outreach via WhatsApp if they do not respond. RFM segmentation helps prioritize retention spend on subscribers with the highest lifetime value, so your budget goes where it matters most. Q: What subscriber data can Pushwoosh CDP collect and unify? A: Pushwoosh CDP unifies four categories of subscriber data into a single, actionable profile.\n\nDevice and platform data: OS type, device model, app version, push notification opt-in status, time zone, and language preferences.\n\nZero-party data: Subscriber preferences collected through in-app surveys, account profiles, plan selections, and communication opt-ins.\n\nBehavioral data: App events (DataCapReached, PlanUpgradeViewed, PaymentCompleted), message interactions (opens, clicks, conversions), page views, and transaction history.\n\nThird-party data: Plan details, billing status, contract dates, usage metrics, and CRM attributes imported via API from your BSS/OSS and other platforms. All data syncs in real time and immediately becomes available for segmentation and campaign personalization. Q: How is a CDP different from the CRM or BSS systems we already use? A: CRM and BSS systems are designed to store and manage subscriber records and operational data. A CDP is designed to activate that data for marketing.\n\nYour BSS tracks plan details, billing, and provisioning. Your CRM stores contact information and interaction history. But neither is built to combine this data with real-time behavioral signals (app usage, message engagement, browsing activity) and connect it directly to messaging channels for campaign execution.\n\nPushwoosh CDP sits on top of your existing systems. It pulls data from your BSS, CRM, app analytics, and other sources, unifies it into subscriber profiles, and makes it instantly actionable for segmentation and cross-channel campaigns. Marketing teams can build segments and launch personalized campaigns without waiting for data engineering support. Q: How quickly can our telecom team start using Pushwoosh CDP? A: Telecom teams can start building segments and sending data-driven campaigns shortly after initial setup.\n\nPushwoosh provides default subscriber attributes (device data, app behavior, message interactions) that are available immediately. Your team can create behavioral segments and launch personalized campaigns the same day.\n\nFor full data unification, your team maps custom subscriber data from BSS/OSS systems (plan details, usage metrics, payment status, contract dates) to Pushwoosh via API. Once connected, all data flows into unified profiles automatically, and the marketing team builds and manages campaigns independently using the visual journey builder. No coding required for day-to-day campaign operations.\n\nContact our sales team for a personalized demo or start with a free account to explore the platform. Q: Can Pushwoosh CDP handle millions of telecom subscribers? A: Yes. Pushwoosh is built for high-volume environments and processes billions of messages for companies with large user bases.\n\nThe platform handles real-time data ingestion, profile updates, and segment recalculation at scale. Dynamic segments update automatically as subscriber behavior changes, and event-triggered campaigns fire in real time regardless of audience size.\n\nFor telecom operators managing millions of subscribers across multiple plan types, regions, and lifecycle stages, Pushwoosh CDP maintains performance without requiring additional infrastructure from your team. --- ## Actionable Customer Data Platform | Pushwoosh CDP URL: https://www.pushwoosh.com/products/cdp/ Synchronize & activate your customer data with Pushwoosh's actionable CDP for mobile apps. Keywords: customer data platform, cdp, mobile cdp, data synchronization, customer data, marketing automation, user segmentation Customer data platform ### Turn loads of data into on-point messaging Synchronize & activate your customer data with Pushwoosh's actionable CDP for mobile apps. ## Meet Pushwoosh's customer data engine ### Activate all types of data - Device data (OS type, time zone information, and others); - Zero-party data (user attributes from account profiles and preferences collected via in-app surveys); - Behavioral data (triggered events, viewed pages, interaction with messages, and transactions); - Third-party data (imported from your favorite platforms). ## Integrate other services Choose among pre-built [integrations](https://www.pushwoosh.com/integrations/) or connect your existing martech tools to Pushwoosh CDP seamlessly. Integration is quick and easy! ## Rely on data to make decisions **Unify user profiles** – 360-degree customer view\n– Integrated customer data **Centralize campaigns** – Real-time journey orchestration\n– All channels in one place **Segment** – Advanced segment builder\n– Behavior-based segmentation **Personalize** – Contextual personalization\n– Tailored messaging **Predict** – RFM segmentation\n– Churn prevention ## This is what clients appreciate in Pushwoosh Bladestorm ### Data-based messaging to engage and monetize user base Bladestorm successfully engaged, grew, and monetized its GC.SKINS app audience through recurring and behavior-based triggered push notifications powered by Pushwoosh. By delivering highly engaging offers for gamers, Bladestorm achieved impressive push notification CTRs of up to 28.21%. This strategy also resulted in a tangible revenue increase of 4.58% from push notifications. - +16.6% MAU - 28.2% max push notification CTR - 97.9% opt-in rate on IOS [Read the Bladestorm success story](https://www.pushwoosh.com/blog/bladestorm/) HungryNaki ### Segmented and personalized campaigns serving all tastes With Pushwoosh's segmentation tools, HungryNaki targeted its promotional campaigns to user segments based on their past activity, demographics, location, and food preferences. Personalized push notifications and in-app messages would nudge users to place more orders and explore new cuisines and restaurants, resulting in higher monetary metrics. [Read the HungryNaki success story](https://www.pushwoosh.com/blog/hungrynaki/) SPORT1 ### Omnichannel messaging tailored to sports fans To keep sports enthusiasts coming back to the app, SPORT1 effectively engages both mobile and web users through targeted push notifications. By tailoring messaging to user segments based on favorite sports, the team delivers more relevant notifications, ultimately boosting open rates. [Read the SPORT1 success story](https://www.pushwoosh.com/blog/sport1/) AvaTrade ### Single source of data powering million messages To streamline messaging across 30 website subdomains and three mobile apps, AvaTrade partnered with Pushwoosh. Seamlessly integrated into their existing ecosystem of messaging automation and analytics tools, Pushwoosh enables AvaTrade to deliver targeted and highly personalized push notifications directly to their audience. [Read the AvaTrade success story](https://www.pushwoosh.com/blog/avatrade/) --- ## Automated churn prevention campaigns URL: https://www.pushwoosh.com/products/churn-prevention-campaigns/ Drive retention with churn prevention campaigns. Detect disengagement, send strategic offers, and save subscriptions with proactive interventions. Keywords: churn prevention campaigns, customer retention automation, churn reduction, win-back campaigns, retention campaigns, at-risk customer detection, subscription retention Churn prevention ### Stop losing customers with automated churn prevention campaigns Detect disengagement early, intervene with personalized retention offers, and save subscriptions before it's too late. Build proactive campaigns that reduce churn and protect customer lifetime value. ## Trusted by retention teams driving real results ### Build churn prevention campaigns that save customers Detect at-risk customers, trigger automated interventions, and win back churned users. With Pushwoosh, you can: - **Orchestrate multi-channel retention campaigns** across [mobile push notifications](https://www.pushwoosh.com/products/mobile-push-notifications/), [in-app messages](https://www.pushwoosh.com/products/in-app-messaging/), [emails](https://www.pushwoosh.com/products/emails/), and SMS from a single [customer journey builder](https://www.pushwoosh.com/products/customer-journey/); - **Trigger proactive interventions** based on churn signals like login frequency decline, feature usage drop-off, and cancellation page visits to save customers before they leave. ## Everything you need to reduce churn and retain customers At-risk detection ### Identify customers at risk of churning before they leave Detect disengagement signals early and act before customers reach the cancellation page. Build [audience segments](https://www.pushwoosh.com/products/marketing-segmentation/) based on churn risk so you can prioritize your retention efforts. - **Behavioral churn signals** tracked in real time: login frequency decline, feature usage drop-off, support ticket patterns, and notification opt-outs. - **Churn risk scoring** to segment users by probability of leaving, so your team focuses on the accounts that need attention most. - **Cancellation intent detection** that triggers automated save flows the moment a user visits subscription management or cancellation pages. Automated interventions ### Trigger retention campaigns the moment engagement drops Stop reacting too late. Set up automated workflows that intervene at the first signs of disengagement and give at-risk customers a reason to stay. - **Event-driven retention flows** that respond automatically to disengagement patterns like missed sessions, expired trials, and declining activity. - **Personalized save offers** based on customer value, usage history, and subscription tier to maximize win-back success rate. - **Alternative options** like subscription pauses, plan downgrades, and billing flexibility that reduce voluntary churn without losing the customer entirely. Multi-channel retention ### Reach at-risk customers on every channel A single message is easy to ignore. Build multi-touch retention campaigns that reach disengaged users wherever they are. - **Push notifications** for urgent retention offers: "We'd love to keep you! Here's 40% off for the next 3 months." - **In-app messages** to highlight unused features and remind users of the value they are getting: "You haven't tried Analytics yet. It might be exactly what you need." - **Email sequences** for deeper win-back campaigns with personalized content, exit surveys, and re-engagement incentives. Retention analytics ### Measure what matters: churn rate, retention, and CLV See exactly which campaigns save customers and which fall flat. Make data-driven improvements to your retention strategy. - **Retention funnel analytics** to track how at-risk users move through your save flows and where they drop off. - **A/B testing for retention offers** to experiment with different incentives, messaging, and timing to find what drives the highest save rate. - **CLV impact tracking** to measure how your churn prevention efforts affect customer lifetime value and overall revenue retention. Win-back campaigns ### Bring churned customers back with targeted win-back flows Not every lost customer is gone forever. Build automated win-back campaigns that re-engage churned users with the right offer at the right time. - **Timed win-back sequences** triggered after cancellation: "We've improved! Here's 50% off to give us another chance." - **Feedback-driven re-engagement** that collects exit survey data and uses it to craft personalized comeback offers. - **Reactivation tracking** to monitor win-back success rates and optimize your campaigns for higher recovery. ## Retention campaigns that move the needle 35% churn rate reduction 45% higher retention rate 25% win-back success rate ## What effective churn prevention looks like in practice **Detect and intervene** Spot disengagement early and reach out with a personalized message before the customer considers canceling. Example push: "We miss you!" — "You haven't logged in for 14 days. Here's what's new since your last visit — plus a special offer just for you." Result: 35% fewer cancellations **Offer alternatives** When a customer heads toward cancellation, present flexible options like pausing or downgrading instead of losing them entirely. Example push: "Before you go..." — "Would a pause work better? Keep your data and settings, and come back anytime. No charge while paused." Result: 28% save rate at cancellation **Collect feedback** Understand why customers leave so you can improve your product and prevent similar churn in the future. Example push: "Your feedback matters" — "Tell us why you're leaving and get a $10 credit. We're always working to improve." Result: 60% exit survey completion **Win back churned users** Re-engage former customers with targeted comeback campaigns that highlight improvements and offer incentives to return. Example push: "We've improved!" — "New features launched since you left. Come back and get 50% off your next 3 months." Result: 25% reactivation rate ## Churn prevention across industries **SaaS** Detect inactive users, prevent trial-to-paid drop-off, and offer plan downgrades instead of cancellations. Protect recurring revenue with proactive retention flows. **Subscription apps** Send renewal reminders, highlight features users haven't discovered, and provide subscription pause options. Keep monthly and annual subscribers engaged. **Telecom** Intervene before contract expiration with loyalty offers. Present plan alternatives and counter competitor offers to prevent number portability. **Fintech** Prevent account dormancy with transaction decline recovery and premium feature engagement campaigns. Re-engage users before accounts go inactive. **E-commerce** Offer delivery pauses, product swap alternatives, and skip-month options for subscription boxes. Keep customers in the funnel instead of losing them. **Media and gaming** Alert users to new content matching their preferences. Send lapsed viewer and player win-back offers with exclusive access to premium content. ### See how automated campaigns reduce churn Book a demo to learn how Pushwoosh helps retention teams detect at-risk customers and save subscriptions. ## FAQ Q: How do you detect which customers are at risk of churning? A: Pushwoosh tracks behavioral signals like login frequency decline, feature usage drop-off, notification opt-outs, and cancellation page visits. You can define custom churn risk rules based on your specific product and user behavior patterns. When a user matches your at-risk criteria, automated retention campaigns trigger immediately, giving your team a head start on saving the customer. Q: Can we personalize retention offers based on customer segments? A: Yes. Pushwoosh's segment builder lets you create distinct retention flows based on customer value, subscription tier, usage patterns, and engagement history. A high-value enterprise customer might receive a personal outreach offer, while a lower-tier subscriber gets a discount incentive. You can also use dynamic content to tailor messages with specific feature recommendations, personalized pricing, and usage-based value reminders. Q: What channels can we use for churn prevention campaigns? A: Pushwoosh supports push notifications, in-app messages, emails, SMS, and WhatsApp within a single retention journey. You can combine channels based on urgency and user preferences. For example, show an in-app message when a user visits the cancellation page, follow up with a push notification if they leave, and send an email with a detailed save offer the next day. The platform checks channel reachability to maximize delivery. Q: Can we A/B test different retention offers and messaging? A: Yes. Pushwoosh Customer Journey Builder supports A/B/n testing right on the canvas. You can test different discount levels, messaging tones, channel combinations, and timing to find what drives the highest save rate. For example, test a 20% discount against a free month, or compare a value-reminder approach with a direct incentive. The platform tracks performance metrics for each variant so you can optimize based on data. Q: How quickly can we intervene when disengagement is detected? A: Retention campaigns trigger in real time based on the behavioral signals you define. When a user matches your at-risk criteria, such as 7 days of inactivity or visiting the cancellation page, the automated journey starts immediately. There is no delay between signal detection and the first intervention message, so you can reach customers at the critical moment before their decision to leave is final. Q: How does this integrate with our subscription management system? A: Pushwoosh integrates with your existing tech stack through APIs, webhooks, and pre-built connectors. You can sync subscription events like payment failures, plan changes, and cancellation requests to trigger automated retention flows. Custom events from your billing platform feed directly into Pushwoosh's journey builder, letting you create campaigns that respond to specific subscription lifecycle moments. --- ## Condition split for customer journeys | Route on data you already have URL: https://www.pushwoosh.com/products/condition-split/ Send each user down one of up to 10 branches based on segment, tag, or event attribute data already on their profile, with a guaranteed catch-all branch and no wait. Keywords: condition split, customer journey branching, segment split, instant personalization, data-based routing Customer Journey Builder ### Condition split Route each user down one of up to 10 branches based on a segment, a tag, or an event attribute already on their profile, the moment they reach this step. Every configuration keeps a catch-all branch, so nobody falls through. Book a demo Start for free ## What Condition split gives you **3 condition types** Segment, Tag, or Event attribute. One type per element, each read from data already on the profile. **Up to 10 branches** The ceiling for Tag and Event attribute, reached with value-matching operators like equals or contains. Not-equal, greater-or-equal, and similar comparisons cap lower. **A guaranteed catch-all** All other users is present in every configuration and can't be removed. **Instant evaluation** The element checks the user's current data the moment they arrive, with no window to sit in. **Chain for compound logic** One element reads one condition. Stack 2 elements to route on segment and tag together. **Reads existing data only** The segment, tag, or event has to exist in the account before this element can use it. ## How the 3 condition types differ Every Condition split element checks exactly one type of condition against the user's current profile, then sends them down the matching branch. The check runs once, the moment the user reaches the element. | Condition type | Branches | What it checks | | --- | --- | --- | | Segment | Exactly 2 | Whether the user currently belongs to a segment you pick: Users in a segment, or All other users | | Tag | 1 to 10, by operator | The current value of a tag on the profile, one branch per value you define | | Event attribute | 1 to 10, by operator | The value of an attribute on an event that already fired earlier in the journey | The branch ceiling for Tag and Event attribute depends on the operator behind each branch. Value-matching operators such as equals, in, or contains reach the full 10. Comparison operators such as not-equal, greater-or-equal, or exists cap lower, since a branch built on one of those already covers most of the range on its own. A journey can't mix condition types inside one element, and a segment, tag, or event has to already exist in the account. The element itself doesn't create any of them. It sits inside [Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/), reading the same segments, tags, and events the rest of the canvas already uses. ### Every configuration keeps a way out Configure Segment, Tag, or Event attribute, and All other users ships with every version of the element by default. There's no toggle for it, and no way to delete it. A user whose tag value matches none of the branches you built still lands somewhere, on a path you control instead of leaving the journey. ### Stack elements for a condition on top of a condition One element reads one condition type. For "Premium subscriber and high spend", place a Condition split with a Segment condition for Premium first, then add a second Condition split with a Tag condition for spend level on the branch that already matched Premium. Each element stays simple to read on the canvas, and the chain carries the compound logic that one crowded rule would otherwise hold. ## Where this earns its place **Subscription-tier routing** Premium subscribers down a loyalty path, everyone else down an upgrade offer, right after entry. **Loyalty-tier routing** VIP or high-value segments down a different offer than the rest of the base. **Preference-based routing** A favorite-category tag splits one promo journey into up to 10 category-specific paths. - Mobile games - Creator / subscription apps - Airlines / aviation - E-commerce / retail - Marketplaces - Fintech / banking - Media / news / streaming ### One element among several, on the same canvas Condition split routes on data the profile already holds. Two neighbors handle different jobs. [Wait for Trigger](https://www.pushwoosh.com/products/wait-for-trigger/) pauses and waits for a new event to fire. [Time Delay](https://www.pushwoosh.com/products/time-delay/) pauses for a span of time, with no branch at all. Place Condition split right after entry to route on who someone already is, before they see a single message. ## Profile data stays on infrastructure you can name The segments, tags, and event attributes a Condition split element reads run through the same infrastructure as the rest of the platform: Pushwoosh is SOC 2 Type I and ISO 27001:2022 certified, GDPR-compliant, and runs on its own hardware in the US and Germany, under BDSG. Full detail sits on the [data safety](https://www.pushwoosh.com/products/data-safety/) page. ## How it works **Place the element on the canvas** Open a journey in [Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/) and drop Condition split after an entry point or between 2 steps. **Pick a condition type and build the branches** Choose Segment (fixed at 2 branches), Tag, or Event attribute (1 to 10 branches, depending on the operator behind each one), then map each branch to the value it should match. **Chain a second element for compound logic** Add another Condition split on a branch that already matched, to combine 2 conditions the single element can't hold at once. Read the docs See the journey builder **Good to know before you build a branch around it.** - One condition type per element: Segment, Tag, or Event attribute, never combined. A rule that needs 2 conditions needs 2 chained elements. - Segment always resolves to exactly 2 branches. For more, use Tag or Event attribute instead. - 10 branches is the ceiling for Tag and Event attribute, and only value-matching operators like equals or contains reach it. Comparison operators such as not-equal or greater-or-equal cap lower. - The segment, tag, or event has to already exist in the account. This element doesn't create any of them. ## FAQ Q: What's the difference between Condition split and Wait for Trigger? A: Condition split checks data already on the profile the moment the user arrives, with no wait. Wait for Trigger pauses and watches for a new event to fire within a window. [See Wait for Trigger](https://www.pushwoosh.com/products/wait-for-trigger/). Q: Can I combine a segment condition and a tag condition in one element? A: No. Each element reads one condition type. Chain a second Condition split on the branch that already matched the first condition to combine them. Q: Why does Segment only give me 2 branches? A: Segment membership is binary: a user is either in the segment or not. For more than 2 branches, split on a Tag or an Event attribute instead. Q: What happens to a user who doesn't match any branch I configured? A: They land on All other users, a branch every Condition split element carries by default and that can't be removed. Q: Can this element create a tag or segment that doesn't exist yet? A: No. The segment, tag, or event has to already exist in the account before Condition split can route on it. --- ## Consent management | Hold user data until you have permission to collect it URL: https://www.pushwoosh.com/products/consent-management/ An SDK-level gateway across iOS, Android, Unity, and Web plus a native double opt-in toggle for subscription-form signups. Hold data collection dormant until a user consents, and reverse it the moment they don't. Keywords: consent management, GDPR consent SDK, double opt-in email toggle, data collection consent, revoke consent SDK, user data consent gateway Data collection & consent ### Consent management Hold data collection dormant on iOS, Android, Unity, and Web until a user consents, then reverse it with one call if they change their mind. A native double opt-in toggle confirms subscription-form signups without a custom build. Book a demo Start for free ## Nobody checks the order of events until an audit does An unsubscribe link fixes the wrong problem. GDPR and CCPA ask for more than "stop messaging someone who opted out." They ask for proof that data collection itself never started before consent did. That's a sequencing question, and most consent handling on the market answers it after the fact, with tags bolted onto data already collected. Consent management holds the collection itself dormant until a user says yes, and puts it back to sleep the moment they say no. ## Two mechanisms, one gate | Mechanism | Platforms | What it does | | --- | --- | --- | | SDK gateway | iOS, Android, Unity, Web | Holds data collection off from launch until you turn it on, and off again if consent is withdrawn | | double opt-in toggle | Subscription forms | One project-wide toggle: new signups get a confirmation email with a 24-hour link before they're added | The SDK gateway starts dormant through configuration set before launch: an Info.plist key on iOS, a manifest flag on Android and Unity, an init parameter on Web. Once consent arrives, the platform's own enable call takes over, and the same call in reverse turns collection back off if someone withdraws consent. The exact name differs per platform; the shape doesn't. The double opt-in toggle is the part most competitors leave to a manual build. Turn it on once, and every new subscription-form signup gets a confirmation email automatically, no journey to assemble. The trade-off is that it's one setting for the whole project: a single confirmation template, shared across every form on the account. ### Dormant at launch, and everything downstream waits with it Set the SDK to start dormant, and it holds off on collecting or sending data at all, before a user has agreed to anything. Once consent comes in, one call flips it on and the same session picks up from there, without a reinstall or a fresh init: `startServerCommunication` on iOS and Android, `SetCommunicationEnabled` on Unity, `setCommunicationEnabled` on Web. ## Why it has to cover every channel A consent gate that only reaches one channel isn't much of a gate. Push, email, in-app, and SMS all read from the same unified customer profile, so the SDK's dormant state holds back what every one of them would otherwise collect, not just the channel you had in mind when you called it. Certifications and hosting cover the infrastructure underneath: [SOC 2 Type 1, ISO 27001:2022, GDPR](https://www.pushwoosh.com/products/data-safety/). This is the setting that decides whether a device's data reaches that infrastructure in the first place. ## How it works **Set the SDK to start dormant** Add the platform's off-by-default config ahead of your own consent screen: an Info.plist key on iOS, a manifest flag on Android and Unity, an init parameter on Web. It holds every SDK-driven collection and send until you turn it on. **Turn on double opt-in for subscription forms** On the Subscription forms page, enable the toggle and fill in the shared confirmation template once. Every new form signup then gets a confirmation email with a 24-hour link before it counts as consented. **Enable the SDK when consent lands, or revoke it** Once a user agrees, call the platform's enable method and collection resumes. If they withdraw consent later, the same call in reverse puts it right back to sleep. Read the docs ## How it works with the rest The gate decides whether data flows at all. Once it's open, [Tags](https://www.pushwoosh.com/products/cdp-tags/) and [Events](https://www.pushwoosh.com/products/user-events/) are what that data becomes on the user's profile, and a [Message preset](https://www.pushwoosh.com/products/message-presets/) is what actually gets sent once someone is reachable. [Subscription prompts](https://www.pushwoosh.com/products/subscription-prompts/) sit one step earlier: they're how you ask for consent in the first place, and the gateway above is what happens to data collection once the answer comes back. - [Tags](https://www.pushwoosh.com/products/cdp-tags/): where consent state and other attributes land on the profile once collection starts - [Events](https://www.pushwoosh.com/products/user-events/): behavioral data the gateway was holding back until consent arrived - [Message presets](https://www.pushwoosh.com/products/message-presets/): the content that goes out once a user is both consenting and reachable **What this covers, and what it doesn't.** - Double opt-in only covers subscription-form signups. Other registration paths still need the Journey-based confirmation flow. It's also one project-wide toggle: a single confirmation template for every form, and the confirmation link expires after 24 hours. - Consent state beyond a basic opt-out lives on ordinary [tags](https://www.pushwoosh.com/products/cdp-tags/) you define yourself. There's no dedicated consent object, so anything more granular than opted-in or opted-out needs its own tag scheme. - No built-in tool exports or deletes a single user's data on request. A data-subject request still needs a manual pull. - The gate blocks SDK-driven collection specifically. Analytics your own app or site captures outside the SDK aren't affected by it. - It holds collection until consent arrives. GDPR, CCPA, and similar compliance stay the account's responsibility. ## Consent first, collection second Set the gate once, and every channel downstream waits on the same yes before it reads anything. Book a demo Start for free --- ## Custom foreground push | iOS 26 Liquid Glass in-app banner URL: https://www.pushwoosh.com/products/custom-foreground-push/ When a push lands while your app is open, iOS hands the decision to you. The Pushwoosh iOS SDK draws it as an animated, haptic banner in your own colors and fonts, with a card image or GIF and Apple's Liquid Glass material on iOS 26. Same push, same payload, same Customer Journey. Keywords: custom foreground push, iOS foreground notification, Liquid Glass notification, in-app push banner iOS, PushwooshForegroundPush, foreground push notification iOS Custom foreground push ### Style the push that lands **while your app is open** When a push lands while your app is open, iOS leaves the moment to you. The Pushwoosh iOS SDK draws it as an animated banner in your own colors and fonts, with Apple's Liquid Glass material on iOS 26. Book a demo Start for free ## Trusted by 80,000+ companies to scale their engagement ## The format, **in full** A push that arrives while your app is in the foreground is your app's problem to solve. iOS will put its plain system banner over your interface, or nothing at all, and a message you built a whole Journey around lands as gray chrome. The `PushwooshForegroundPush` module renders that same payload as a banner you own. **Liquid Glass _(iOS 26)_** Switch on `useLiquidView` and the banner is drawn in Apple's Liquid Glass material, so it reads as part of iOS 26 rather than as a layer pasted over your screen. **A standard banner _(iOS 13 to 25)_** Below iOS 26 the same call renders a solid banner in your gradient and colors, and older Swift toolchains fall back to a blurred effect view. One configuration covers all three. **Card image and GIF** Title, message, a card image and an animated GIF, all read from the payload the push already carries. **Motion, haptics and a dwell time** An entry animation, a `balls` or `regularPush` dismiss, a haptic on arrival picked from seven levels, and a duration in seconds before the banner clears itself. ### What you control | Property | What it sets | Values | | --- | --- | --- | | `useLiquidView` | The Liquid Glass material on iOS 26 | Bool, `false` by default | | `gradientColors`, `backgroundColor` | The surface the banner is drawn on | Your brand colors | | `titlePushColor`, `messagePushColor` | Text color for the two lines | Your brand colors | | `titlePushFont`, `messagePushFont` | Typefaces for the two lines | Any font your app ships | | `usePushAnimation` | The entry animation | Bool, `true` by default | | `duration` | How long the banner stays before it clears | Seconds | | `vibration` | The haptic fired on arrival | `none`, `light`, `medium`, `heavy`, `soft`, `rigid`, `notification` | | `disappearedPushAnimation` | How the banner leaves the screen | `balls` or `regularPush` | | `style` | The built-in layout | `style1`, the only one available today | ### Where you set it **One call at launch** `foregroundNotificationWith(style:duration:vibration:disappearedPushAnimation:)` in `didFinishLaunchingWithOptions`, plus the appearance properties. Configured once for the whole app. **One call on arrival** `showForegroundPush(userInfo:)` from your `PWMessagingDelegate.onMessageReceived` callback renders the banner straight from the message payload. **One delegate for the tap** `PWForegroundPushDelegate.didTapForegroundPush(userInfo:)` hands you the full payload, so a tap deep-links exactly where the campaign intended. ## The job it does, **inside a journey** ### One push, **three renderings** The foreground banner is a render mode of a message you are already sending. Same segment, same trigger, same payload, same step in the same [Customer Journey](https://www.pushwoosh.com/products/customer-journey/). What changes is what the device does with it on arrival. With the app closed, the message lands as an ordinary system push or updates a [Live Activity](https://www.pushwoosh.com/products/live-updates/). With the app open, the SDK draws this banner. When the moment deserves a full screen with an offer or a form, the same Journey escalates to an [in-app message](https://www.pushwoosh.com/products/in-app-messaging/). ### A story breaks while the reader is mid-article An editorial event fires the Journey. A silent push warms the article in the background, invisible to the reader, and the alert follows a second behind it. Readers with the app closed see the system push on their lock screen. Readers already inside see the masthead's own banner slide over the article they were reading, thumbnail attached, and one tap deep-links them to the new story. [Message Inbox](https://www.pushwoosh.com/products/message-inbox/) keeps the alert waiting either way. ## What to use it for The banner can only fire while someone is inside your app, so its value tracks in-session density: how much of your sending lands on a screen that is already open. Apps with long sessions get the most from it, and apps whose messages arrive to a pocketed phone get very little. | Moment | What the message says | Why the banner fits | | --- | --- | --- | | Media & news · a story breaks during a reading session | The verdict is in | The reader is already in the app, and the system banner interrupts the masthead's own design | | Streaming · a release lands during an episode | Season 3 is live | The alert can carry the show art instead of arriving as system chrome | | Mobile games · an event or reward during a match | Your turn · The raid starts in 5 | Long sessions mean most pushes land in-play, and an art-matched banner fits the game UI | | Creator & subscription apps · a new drop or a trial nudge | New from an artist you follow | A carefully designed app should not hand this one moment to the system, and the tap deep-links to the paywall | | Live sports · a goal while the user watches in-app | 1-0, 68 minutes | The user opened the app for the event and is watching it when the push lands | | E-commerce & marketplaces · a price drop while they browse | Back in stock in your size | A styled banner mid-scroll reads as part of the store rather than as an interruption | | Fintech · a confirmation during an in-app task | Transfer sent | A branded confirmation feels native at the moment the user is watching for it | ### When another surface is the right one The banner is the glanceable middle rung between a plain system alert and a full in-app takeover. Plenty of moments sit on either side of it. - The moment lands with the app closed: a courier at the door, a gate change, a fraud alert. That is a plain push, an [interruption level](https://www.pushwoosh.com/products/time-sensitive-critical-levels/) or a [Live Activity](https://www.pushwoosh.com/products/live-updates/). - The state is ongoing rather than instantaneous: an order in progress, a ride en route, a running score. That is a [Live Activity](https://www.pushwoosh.com/products/live-updates/). - The message needs a full screen: an offer, a form, a paywall. That is an [in-app message](https://www.pushwoosh.com/products/in-app-messaging/), which is richer and composed no-code. - You want to change who receives the message or what it says. This changes how it looks, and reach stays with [mobile push](https://www.pushwoosh.com/products/mobile-push-notifications/). The banner is your styling. The words are still yours to write ## Platform & technical coverage The module is an iOS one. Android governs foreground behavior through [notification channels](https://www.pushwoosh.com/products/android-notification-channels/), which the Pushwoosh SDK creates from the push payload rather than your app registering them in code, and the web has no comparable surface. The last column says what actually draws the banner, because most of this lives in your app rather than on the server. | Capability | iOS | Android | Web | Delivered by | | --- | --- | --- | --- | --- | | Custom foreground banner | iOS 13.0+, Pushwoosh SDK 6.10.0+ | – | – | The `PushwooshForegroundPush` module in your app | | Liquid Glass material | iOS 26 with Swift 5.13+ | – | – | Apple's material, switched on with `useLiquidView` | | Solid banner fallback | iOS below 26, Swift 5.13+ | – | – | A standard view drawn by the SDK | | Blurred banner fallback | Any iOS, Swift below 5.13 | – | – | A blurred effect view drawn by the SDK | | Title, message, card image, GIF | Yes | – | – | The push payload, unchanged | | Brand colors, gradients and fonts | Yes | – | – | Static appearance properties on the module | | Haptics, entry and dismiss animation, duration | Yes | – | – | `foregroundNotificationWith` at app launch | | Tap handling and deep link | Yes | – | – | `PWForegroundPushDelegate.didTapForegroundPush` | | No-code configuration of the look | – | – | – | Not available today, the styling lives in app code | | The comparable in-session surface elsewhere | In-app messages, Live Activities | In-app messages | In-app messages | Separate products, composed no-code in the Control Panel | ## Security & hosting Pushwoosh runs on its own hardware in the US and Germany, under GDPR and BDSG. ## How it works This one asks for engineering time and says so. There is no Control Panel composer for the foreground look, so a developer wires it once in the app and everything after that is the sending you already do. **Add the module and hand the foreground to your app _(developer)_** Add `PushwooshForegroundPush` alongside `PushwooshFramework`, `PushwooshCore`, `PushwooshBridge` and `PushwooshLiveActivities`, then set `Pushwoosh_SHOW_ALERT` to `false` in `Info.plist`. That stops iOS drawing its own alert, because the banner replaces it rather than joining it. **Configure the look once _(developer)_** Call `foregroundNotificationWith(style:duration:vibration:disappearedPushAnimation:)` in `didFinishLaunchingWithOptions` and set the appearance properties for colors, gradients and fonts. Render each message with `showForegroundPush(userInfo:)` from `onMessageReceived`, and handle taps in `didTapForegroundPush`. **Send exactly as you do today _(no-code)_** Same audience, same [Customer Journey](https://www.pushwoosh.com/products/customer-journey/), same payload, whether the campaign comes from the Control Panel or the [Messages API](https://www.pushwoosh.com/products/api/). The banner is how that push renders when it finds the app open. Read the iOS foreground push docs ## Limits worth knowing **A polish layer with a narrow window. These are its edges.** - Foreground only. The banner fires while the app is open, so its reach is exactly the share of your sending that lands on an open screen. - iOS only. Android foreground behavior runs through [notification channels](https://www.pushwoosh.com/products/android-notification-channels/), a separate mechanism this module does not touch. - It replaces the native foreground alert. `Pushwoosh_SHOW_ALERT` has to be `false`, so the system banner and this one never appear together. - Code-config. The styling lives in app code, and changing it ships with an app release rather than with a campaign. - One layout today. `style1` is the only built-in style, and customization stops at colors, gradients, fonts, motion and duration. - Liquid Glass needs iOS 26 and Swift 5.13+. Everything below that renders a solid or blurred banner from the same configuration, so the headline look reaches the iOS 26 slice of your audience. - It leaves no server-side marker. Delivery and opens report as usual, and the render is client-side, so measure it by running an in-session A/B on tap rate rather than looking for it in a report. --- ## Customer Journey for E-commerce | Optimize Every Step URL: https://www.pushwoosh.com/products/customer-journey-ecommerce/ Optimize every touchpoint of the customer journey for e-commerce. Map shopping paths, personalize experiences, and maximize lifetime value. Keywords: customer journey ecommerce, customer journey for ecommerce, ecommerce customer journey mapping, shopping journey optimization, ecommerce marketing automation Customer journey for e-commerce ### Map every step from browse to buy and beyond Turn casual browsers into loyal customers with automated customer journeys built for e-commerce. Reduce cart abandonment, increase conversions, and maximize lifetime value with perfectly timed messages across every touchpoint. ## Trusted by leading e-commerce brands ## Drive measurable revenue with optimized customer journeys +70% sales with cart recovery journeys 25X higher conversion into purchase +40% average order value with personalization ## Customer journey builder designed for e-commerce marketers ### Visualize and automate the entire shopping journey See the complete path from first visit to repeat purchase in one visual canvas. Pushwoosh Customer Journey Builder lets you design, launch, and optimize multi-step campaigns without writing code. - **Drag-and-drop journey design**: Build complex automation flows with entry triggers, wait steps, conditions, and messaging actions in an intuitive visual interface - **E-commerce event triggers**: Start journeys based on cart additions, product views, purchases, abandoned checkouts, and any custom event you track - **Real-time branching**: Split journeys based on customer behavior, segment membership, or message engagement to deliver the right next step This means you can orchestrate sophisticated [e-commerce](https://www.pushwoosh.com/products/e-commerce-solution/) campaigns that respond to each shopper's actions, converting more browsers into buyers without manual intervention. ### Recover abandoned carts at every stage Stop losing revenue to cart abandonment. Build multi-touch recovery journeys that reach customers through their preferred channels with escalating incentives. - **Multi-channel sequences**: Start with an [in-app message](https://www.pushwoosh.com/products/in-app-messaging/) while they're still browsing, follow up with push notifications, then email for maximum reach - **Dynamic product content**: Automatically include abandoned items with images, names, and prices in every recovery message - **Smart timing**: Set optimal delays between touchpoints based on your data, giving customers space while staying top-of-mind So you can recover abandoned carts systematically across the entire shopper journey, converting hesitation into completed purchases at multiple touchpoints. ### Segment shoppers by purchase behavior Go beyond basic demographics. Create dynamic segments based on real shopping behavior, then trigger personalized journeys for each customer group. - **RFM segmentation**: Automatically categorize customers by Recency, Frequency, and Monetary value to identify VIP shoppers, at-risk customers, and dormant segments - **Lifecycle stage targeting**: Design different journeys for first-time browsers, repeat purchasers, lapsed customers, and brand advocates - **Real-time segment updates**: Customers move between segments automatically as their behavior changes, triggering the appropriate journey Which means you can deliver hyper-relevant experiences to each customer segment, increasing conversions by matching the message to where they are in their shopping journey. ### Personalize every message with customer data Make every touchpoint feel one-to-one. Pull customer data directly into your journey messages for personalization that drives engagement. - **Dynamic content insertion**: Automatically populate messages with product names, prices, customer names, loyalty points, and any attribute you collect - **Behavior-based recommendations**: Show products based on browsing history, past purchases, or items frequently bought together - **Multilanguage journeys**: Reach international customers in their preferred language with automatic localization This means every message in your [customer journey](https://www.pushwoosh.com/products/customer-journey/) feels personally crafted, increasing engagement rates and building stronger customer relationships. ### Optimize journeys with real-time analytics See exactly how customers move through your journeys and where they convert or drop off. Use data to continuously improve performance. - **Journey analytics dashboard**: Track conversion rates, revenue attribution, and engagement metrics for every step of your customer journey - **A/B/n testing**: Experiment with different messages, timing, channels, and incentive levels to find the highest-converting combinations - **Drop-off analysis**: Identify where customers leave your journey and take immediate action to improve those touchpoints So you can make data-driven decisions that continuously increase conversion rates and customer lifetime value across all your e-commerce journeys. ## E-commerce journey templates ready to launch **Cart abandonment recovery** Multi-touch sequences that reach cart abandoners with reminders, product displays, and escalating incentives across push, in-app, and email. **New customer onboarding** Welcome journeys that guide first-time buyers through your app, showcase product categories, and deliver first-purchase incentives. **Repeat purchase activation** Re-engagement journeys triggered by time since last purchase, featuring personalized product recommendations and loyalty rewards. **VIP customer nurturing** Exclusive journeys for high-value segments with early access to sales, special offers, and personalized shopping experiences. **Price drop alerts** Automated notifications when wishlisted or viewed products go on sale, converting price-conscious browsers into buyers. **Post-purchase engagement** Order confirmation, shipping updates, and follow-up sequences that build satisfaction and encourage reviews and referrals. **Browse abandonment** Re-engagement for shoppers who viewed products but left without adding to cart, featuring the items they explored. **Win-back campaigns** Reactivation journeys for lapsed customers with personalized offers based on their purchase history and preferences. ### See customer journey automation for e-commerce in action Discover how visual journey mapping and behavioral segmentation enable cart recovery, repeat purchases, and customer loyalty campaigns that drive revenue. ## Why e-commerce brands choose Pushwoosh for customer journeys **Visual journey canvas** Design and visualize complex customer journeys in a single screen. See the complete flow from trigger to conversion at a glance. **Real-time event triggers** Start journeys instantly based on cart events, purchases, page views, or any custom action. Reach customers at the perfect moment. **Omnichannel orchestration** Coordinate push notifications, in-app messages, emails, SMS, and WhatsApp in unified journeys that reach customers on their preferred channels. **Behavioral segmentation** Create dynamic segments based on RFM scores, purchase history, browse behavior, and engagement patterns for precise targeting. **AI-powered content** Get suggestions for message copy, subject lines, and send times. Let AI help you create more engaging customer communications. **Revenue attribution** Track exactly how much revenue each journey generates. Measure conversion rates, AOV impact, and customer lifetime value. ## Real results from e-commerce brands 91.9% CTR with personalized messaging 10X DAU growth in six months +37% D30 retention improvement ## Success stories from e-commerce marketers **Fashion platform achieves 91.9% CTR with personalized journeys** Bantoa transformed generic messaging into personalized customer journeys based on style preferences and shopping behavior. The result: 94% of subscribers active monthly and +28% growth in registered users. Bantoa's case **Food delivery app grows DAU 10x with behavior-triggered journeys** HungryNaki built automated customer journeys triggered by homepage visits, menu views, and order events. Personalized multilanguage messaging drove a 2.6x increase in MAU and higher average order value. HungryNaki's case **Pizza chain drives $2400+ revenue from single push campaigns** Telepizza created location-based customer journeys that deliver special offers when customers enter restaurant geozones. Targeted pushes achieve 4-7% conversion rates and drive measurable sales growth. Telepizza's case **Coupon app achieves 67.4% conversion with lifecycle journeys** Omada's Almowafir app built behavior-based customer journeys that guide shoppers from discount discovery to purchase. The personalized approach increased D30 retention by 4% and converted two-thirds of users to target actions. Omada's case ## What e-commerce marketers say about Pushwoosh: > Thanks to Pushwoosh, we are able to reach an individual user in a precise way, offering them personalized content suitable to their tastes. — Enrico Antonini, Tech Team at Bantoa > Pushwoosh Customer Journey Builder has improved over time and is now one of the best and easy-to-implement user journeys we've used. The dashboard for sending messages is easy to work with. — Mark Astrin, Product & Development Manager at Omada > We saw a significant improvement in our app's performance and user engagement, making it a worthwhile investment. Push notifications had a noticeable impact on our monetary metrics. — Zahidul Alam Chowdhury, Head of Product at HungryNaki ## Ready to optimize your e-commerce customer journey? Start mapping customer paths, automating touchpoints, and maximizing lifetime value with Pushwoosh Customer Journey Builder. ## FAQ Q: What is a customer journey for e-commerce? A: A customer journey for e-commerce is the complete path a shopper takes from first discovering your brand to becoming a loyal repeat customer. It includes awareness (ads, search, social), consideration (browsing products, reading reviews), purchase (adding to cart, checkout), and post-purchase stages (order updates, reviews, repeat purchases).\n\nPushwoosh Customer Journey Builder lets you visualize these stages and automate messaging at each touchpoint. Instead of sending one-off campaigns, you create connected sequences that guide customers through their shopping journey with the right message at the right time. Q: How does customer journey automation reduce cart abandonment? A: Customer journey automation addresses cart abandonment by creating multi-touch recovery sequences that reach shoppers through multiple channels with escalating urgency.\n\nWith Pushwoosh, you can build a journey that starts with an in-app message while the shopper is still browsing, sends a push notification reminder an hour later, and follows up with an email the next day featuring the abandoned items and a discount code.\n\nUnlike single-message campaigns, automated journeys adapt based on customer response. If someone opens the push notification but doesn't purchase, they continue to the email step. If they complete the purchase, they exit the recovery journey and enter a post-purchase sequence instead. This intelligent orchestration recovers significantly more abandoned carts than manual campaigns. Q: What e-commerce events can trigger customer journeys? A: Pushwoosh supports triggering customer journeys from any e-commerce event you track. Common triggers include cart events (add to cart, remove from cart, cart abandonment), purchase events (first purchase, repeat purchase, high-value order), browse events (product viewed, category browsed, search performed), and engagement events (app open, push notification opened, email clicked).\n\nYou can also trigger journeys based on the absence of events. For example, start a re-engagement journey for customers who haven't made a purchase in 30 days, or send browse abandonment messages to shoppers who viewed products but didn't add anything to cart.\n\nCustom events specific to your business, such as loyalty points earned, wishlist additions, or store locator searches, can also trigger journeys. Q: How does RFM segmentation work for e-commerce customer journeys? A: RFM segmentation categorizes customers based on Recency (when they last purchased), Frequency (how often they purchase), and Monetary value (how much they spend). Pushwoosh automatically calculates RFM scores and places customers into segments like Champions, Loyal Customers, At-Risk, and Lost.\n\nEach segment receives different customer journeys. Champions might get early access to sales and exclusive products. At-Risk customers receive win-back campaigns with personalized incentives based on their purchase history. Lost customers enter reactivation journeys with stronger offers.\n\nAs customers' behavior changes, they automatically move between segments and transition into the appropriate journey. This ensures every customer receives messaging that matches their relationship with your brand. Q: Can I personalize customer journey messages with product data? A: Yes. Pushwoosh's Dynamic Content feature lets you insert any customer or product data into your journey messages. You can include the customer's name, their loyalty points balance, products they viewed, items in their cart, their last purchase, or personalized recommendations.\n\nFor cart abandonment journeys, messages automatically display the abandoned product images, names, and prices. For browse abandonment, you can show the products they viewed along with similar items they might like.\n\nPersonalization extends to timing and language as well. Messages send in the customer's preferred language, and you can set sends to match their local timezone. This level of personalization significantly increases engagement because every message feels relevant to that specific customer. Q: How do I measure the ROI of my e-commerce customer journeys? A: Pushwoosh provides comprehensive analytics that track the business impact of every customer journey. You can see conversion rates at each step of the journey, revenue attributed to specific campaigns, and metrics like average order value and customer lifetime value for journey participants.\n\nFor cart abandonment journeys, you'll see recovery rate, recovered revenue, and which channel drove the most conversions. For repeat purchase campaigns, you can track how journeys impact purchase frequency and total customer spend.\n\nA/B testing lets you compare different journey variations to identify the highest-performing approaches. All analytics update in real time so you can monitor performance and make adjustments to improve results. --- ## Customer Journey Platform for Gaming Apps URL: https://www.pushwoosh.com/products/customer-journey-gaming/ Optimize every step of the player journey with customer journey platform for gaming. Map touchpoints, personalize experiences, and maximize lifetime value. Keywords: customer journey gaming, player journey, gaming engagement, player retention, DAU, MAU, gaming monetization, player lifecycle, customer journey builder Customer Journey for Gaming ### Map the player journey from install to loyal fan Turn casual players into paying users with automated customer journeys built for gaming. Orchestrate push notifications, in-app messages, and emails across every stage of the player lifecycle to boost DAU, increase conversions, and maximize lifetime value. ## Trusted by leading game studios worldwide ## Drive gaming metrics that matter 3X higher CTR with journey automation +16.6% engaged MAU +4.58% revenue increase ### Visualize and automate the entire player lifecycle Use Pushwoosh [Customer Journey](https://www.pushwoosh.com/products/customer-journey/) Builder to orchestrate omnichannel campaigns that move players from first session to loyal subscriber. One visual tool for all your [gaming](https://www.pushwoosh.com/products/gaming/) engagement workflows: - **Map every touchpoint**: Onboarding, activation, monetization, retention, and win-back journeys in a single canvas - **Combine all channels**: [Push notifications](https://www.pushwoosh.com/products/mobile-push-notifications/), [in-app messages](https://www.pushwoosh.com/products/in-app-messaging/), and [email](https://www.pushwoosh.com/products/emails/) in unified player journeys ## Customer journey features built for gaming marketers ### Build player journeys without developer resources Create sophisticated engagement campaigns in minutes, not sprints. The drag-and-drop journey builder lets your marketing team iterate on monetization strategies while developers focus on the game. - **Pre-built gaming templates**: Onboarding sequences, daily login loops, lapsed player win-backs, and monetization funnels ready to customize - **Visual campaign canvas**: See your entire player engagement strategy at a glance with real-time performance data on each journey step - **AI-powered content suggestions**: Generate push notification copy and subject lines optimized for gaming audiences This means your team can launch, test, and optimize player journeys independently, speeding up your path to higher DAU and ARPDAU. ### Trigger messages based on in-game behavior React to player actions in real-time with event-triggered messaging that feels native to the game experience. - **Gameplay triggers**: Level completion, achievement unlocked, currency depleted, session ended, high score reached - **Monetization triggers**: First purchase completed, cart abandoned, subscription expiring, premium currency low - **Lifecycle triggers**: First session, returning after inactivity, progression milestone, churn risk detected So you can engage players at peak moments of excitement or frustration, when conversion intent is highest. ### Segment players by behavior, spending, and progression Go beyond basic demographics with CDP-level segmentation built for gaming workflows. - **Spending tiers**: Whales, dolphins, minnows, and non-payers receive different offers matched to their spending patterns - **Progression segments**: New players, mid-game grinders, and endgame veterans each get content relevant to their journey stage - **Behavioral cohorts**: Daily players vs. weekly players, completionists vs. casual players, social sharers vs. solo players Which means you can deliver 1-to-1 personalized experiences at scale, increasing conversion rates across every player segment. ### Optimize journeys with real-time analytics See exactly how your player journeys perform and make data-driven improvements on the fly. - **Journey-level metrics**: Conversion rates, drop-off points, and revenue attribution for each automation - **A/B/n testing**: Test different offers, timing, and message copy to find what drives the highest player engagement - **Cohort analysis**: Compare retention and LTV across player segments to identify your most valuable audiences So you can continuously improve your engagement strategy based on real player behavior, not guesswork. ## Gaming-specific journey templates to launch today Pre-built automations for every stage of the player lifecycle. Customize and launch in minutes. **Player onboarding** Welcome new players with tutorial prompts and first-session offers. Reduce D1 churn by guiding players to their first reward. **Lapsed player win-back** Detect inactivity and automatically send comeback offers. Re-engage dormant players with exclusive rewards before they uninstall. **Daily engagement loops** Automate daily login rewards, challenge reminders, and energy refill notifications that build habitual play. **Monetization funnels** Trigger special offers after level completion or when currency runs low. Convert excitement into in-app purchases. **Subscription conversion** Promote battle passes and VIP subscriptions at optimal moments. Nurture non-subscribers with progressive value demos. **Live event promotion** Build hype for seasonal events with countdown sequences. Drive participation with exclusive event rewards. **Achievement celebrations** Congratulate players on milestones and encourage social sharing. Turn individual wins into viral moments. **VIP player rewards** Identify and nurture high-value players with exclusive offers. Increase whale retention with personalized experiences. ## Why gaming marketers choose Pushwoosh for player journeys **Unified omnichannel canvas** Orchestrate push, in-app, email, and SMS in a single journey. No more switching between tools or managing disconnected campaigns. **Real-time event triggers** React to player actions instantly. Send messages within seconds of gameplay events for maximum relevance and conversion. **Revenue attribution** Track exactly how much revenue each journey generates. Know which automations drive IAP and which need optimization. **Player-level personalization** Use Dynamic Content and Liquid Templates to personalize every message with player name, level, currency, and more. **A/B/n testing built-in** Test multiple journey branches, offers, and timing variations to continuously improve conversion rates. **Frequency capping** Control how many messages each player receives. Maximize engagement without causing notification fatigue. **Multi-language support** Send one campaign, deliver in each player's language. Reach global audiences with automated localization. **Gaming-grade infrastructure** Handle millions of concurrent players with infrastructure built for peak gaming traffic. 99.9% uptime guaranteed. ## Real results from gaming companies 91.9% push notification CTR +25% D30 retention improvement 7X higher engagement with journeys ### Success story: Bladestorm boosts revenue with automated journeys Game developer Bladestorm increased revenue by 4.58% and MAU by 16.62% using Pushwoosh Customer Journey Builder. By shifting focus from user acquisition to engaging existing players with automated push notification flows, they achieved consistent results without increasing marketing spend. Key tactics: - **Recurring daily offers**: Automated weekday promotions that built habitual engagement - **Behavior-triggered messages**: Targeted inactive players with comeback incentives - **Multilanguage segmentation**: Personalized copy for global player base [Read the full Bladestorm case study](https://www.pushwoosh.com/blog/bladestorm/) ## What gaming marketers say about Pushwoosh Customer Journey Builder > For creating paths with automated push notifications. We aimed to increase the ARPU of the current user base without significantly increasing the advertising budget. Pushwoosh did a good job: thanks to increasing revenue by 4.58%, the spent money was paid off many times over. — Evgeniy Cherdantsev, User Acquisition & Product Marketing Manager @ Bladestorm > Easy to implement, great features, and very good support. Pushwoosh Customer Journey Builder has improved over time and is now one of the best and easy-to-implement user journeys we've used. The dashboard for sending messages is easy to work with. — Mark Astrin, Product & Development Manager @ Omada > For designing communication strategies more powerfully. We liked the interaction with customers on a single platform. It provides efficient push notification solutions and visual tools. The statistics are in the graph form, which makes it better than its competitors. — Nagendra S., Deputy Director ## Safe, scalable, and ready for your game **ISO 27001 & SOC 2 certified** Enterprise-grade security for player data. Private servers in the US and Germany with full compliance. **GDPR compliant** Built-in compliance features for global gaming audiences. Player data protection by design. **Quick SDK integration** Support for Unity, Unreal, React Native, Flutter, and native iOS/Android. Most integrations complete in under an hour. **Dedicated gaming support** Expert support team with gaming industry experience ready to help optimize your player journeys. ## FAQ Q: What is a customer journey platform for gaming? A: A customer journey platform for gaming allows you to map, automate, and optimize every interaction players have with your game across multiple channels. With Pushwoosh, you can visualize the entire player lifecycle—from first install to loyal paying user—and create automated messaging campaigns that guide players through each stage. This includes onboarding sequences, daily engagement loops, monetization funnels, and win-back campaigns, all managed in a single visual interface. Q: How does customer journey automation improve player retention? A: Journey automation improves retention by delivering the right message at the right moment based on player behavior. Instead of generic broadcast messages, automated journeys react to individual player actions—sending a congratulations push after level completion, a comeback offer after 3 days of inactivity, or a special deal when currency runs low. Gaming apps using Pushwoosh journey automation see up to 25% improvement in D30 retention and 7X higher engagement compared to one-off campaigns. Q: Can I segment players by spending behavior and in-game progression? A: Yes. Pushwoosh provides CDP-level segmentation specifically designed for gaming workflows. Segment players by spending tier (whales, dolphins, minnows, non-payers), progression level, session frequency, days since last purchase, specific in-game events, and any custom attributes you track. Then create different journey branches for each segment—premium offers for high-value players, starter packs for non-payers, and exclusive content for your most engaged fans. Q: What channels can I include in player journey campaigns? A: Pushwoosh Customer Journey Builder supports all major engagement channels in unified workflows: mobile push notifications, in-app messages, email, SMS, and WhatsApp. You can combine channels in a single journey—for example, send a push notification first, then follow up with an in-app message if the player doesn't engage, then an email if they remain inactive. The platform automatically checks channel reachability to ensure your messages get delivered. Q: How do I track the ROI of my player journey campaigns? A: Pushwoosh provides detailed analytics and revenue attribution for every journey. See conversion rates at each step, identify drop-off points, and track exactly how much revenue each automation generates. A/B test different journey branches, offers, and timing to continuously optimize performance. Gaming studios like Bladestorm have used this data to achieve measurable revenue increases of 4.58% from their journey campaigns. Q: Do I need developers to create and modify player journeys? A: No. Pushwoosh Customer Journey Builder is designed for marketing teams to work independently. The drag-and-drop visual interface lets you create sophisticated multi-channel journeys without writing code. Pre-built gaming templates help you launch onboarding, retention, and monetization campaigns in minutes. Your development team only needs to complete the initial SDK integration—after that, marketers have full control over journey creation and optimization. --- ## Customer journey mapping for Telecom companies URL: https://www.pushwoosh.com/products/customer-journey-telecom/ Optimize every touchpoint of the subscriber journey for telecom. Map customer paths, personalize experiences, and maximize lifetime value. Keywords: customer journey telecom, customer journey for telecom, telecom customer journey mapping, subscriber journey orchestration, telecom marketing automation Customer Journey for Telecom ### Map every subscriber touchpoint to reduce churn and grow ARPU Design automated subscriber journeys that drive plan upgrades, accelerate payment collections, and retain customers at every lifecycle stage with Pushwoosh Customer Journey Builder. ## Trusted by telecom and communications brands ## Measurable impact on subscriber lifetime value -25% churn rate with proactive retention journeys +18% ARPU through personalized upgrade paths 25X higher conversion into target action ## Customer journey builder designed for telecom operators ### Orchestrate subscriber lifecycle journeys from onboarding to renewal Stop reacting to subscriber issues after the fact. With Pushwoosh [Customer Journey](https://www.pushwoosh.com/products/in-app-messaging/) Builder, [telecom](https://www.pushwoosh.com/products/telecom/) operators can design proactive, automated communication flows that guide subscribers through every stage of their lifecycle. - **Visual drag-and-drop canvas**: Build complete subscriber journeys without coding. Map out onboarding sequences, upsell paths, payment reminder flows, and retention campaigns in a single screen - **Telecom-specific triggers**: Start journeys based on events like DataCapReached, ContractExpiringSoon, RoamingActivated, or MissedPayment to respond to subscriber behavior in real time - **Multi-path branching**: Create different journey branches for prepaid vs. postpaid subscribers, high-value vs. at-risk segments, and new activations vs. long-term customers So you can move from reactive, one-off campaigns to always-on lifecycle orchestration that keeps subscribers engaged and reduces churn before it starts. ### Drive plan upgrades and cross-sell with data-driven journeys Turn subscriber usage data into revenue opportunities. Build automated upgrade paths that present the right offer at the right moment based on actual subscriber behavior. - **Usage-based upsell triggers**: Automatically enroll subscribers who approach data caps or exceed plan limits into upgrade journeys with personalized plan recommendations - **5G migration campaigns**: Guide eligible subscribers through 5G benefits, coverage details, and device compatibility in multi-step journeys tailored to their location and current plan - **Add-on service flows**: Recommend international roaming packages, family plan additions, or premium content bundles based on individual usage profiles and lifecycle stage Which means you can increase ARPU systematically by presenting upgrade options at the moment subscribers are most likely to act, rather than relying on generic mass campaigns. ### Automate payment collection across channels Reduce late payments and involuntary disconnections with multi-channel payment reminder journeys that escalate automatically based on subscriber response. - **Progressive reminder sequences**: Start with gentle in-app nudges, then follow up with push notifications, SMS, and email as due dates approach - **Prepaid top-up flows**: Trigger balance alerts and inline top-up prompts when prepaid subscribers' balances run low, reducing service interruptions - **Channel fallback logic**: Check subscriber reachability before sending and automatically switch to an alternative channel if the primary one fails to deliver So you can recover more revenue with fewer manual interventions while keeping subscribers connected and satisfied. ### Prevent churn with predictive retention journeys Identify at-risk subscribers before they leave and engage them with personalized retention offers through automated journeys. - **Behavioral churn signals**: Monitor usage pattern changes, declining app engagement, contract expiration dates, and competitive offer exposure to flag at-risk subscribers automatically - **Tiered retention workflows**: Build escalating retention journeys that start with value reminders and loyalty rewards, then progress to personalized win-back offers for high-value subscribers - **A/B/n testing**: Compare different retention offers, message timing, and channel combinations within the same journey to find what keeps subscribers loyal Which means you can reduce churn proactively rather than reacting after subscribers have already decided to leave. ## Subscriber journey use cases for telecom operators **Subscriber onboarding** Welcome new subscribers with multi-step journeys that guide them through SIM activation, app feature discovery, and plan optimization. **Plan upgrade paths** Automatically enroll subscribers showing upgrade signals into personalized journeys that highlight relevant plan benefits and simplify the switch. **Payment collection flows** Build escalating reminder sequences across channels that adapt based on subscriber payment behavior and preferred communication method. **Proactive churn prevention** Detect at-risk subscribers through behavioral triggers and engage them with automated retention offers before they consider switching. **New service adoption** Drive 5G migration, premium bundle sign-ups, and IoT add-on adoption with targeted multi-step campaigns for eligible subscribers. **Real-time service alerts** Trigger instant data usage warnings, roaming notifications, and service disruption updates through automated event-based journeys. **Loyalty and rewards programs** Reward long-term subscribers with milestone-based journeys that deliver exclusive offers, anniversary perks, and early access to new plans. **Contract renewal campaigns** Start automated renewal journeys well before contracts expire, presenting tailored offers that incentivize subscribers to stay and upgrade. ## Reach subscribers across every channel from one journey canvas Design journeys that combine multiple messaging channels for maximum reach and engagement. Pushwoosh's Customer Journey Builder orchestrates all channels in a single workflow, so you can meet subscribers wherever they are. **Push notifications** Deliver real-time data usage alerts, payment reminders, and upgrade offers directly to subscriber devices. **In-app messaging** Show contextual offers and self-service guidance when subscribers are actively using your app. **Email** Send detailed plan comparisons, monthly usage summaries, and billing statements subscribers can reference. **SMS** Reach subscribers with critical service alerts, OTPs, and time-sensitive offers via high-deliverability SMS. **WhatsApp** Engage subscribers on their preferred messaging app with interactive plan offers and support conversations. **Channel fallback** Automatically check reachability and route messages through alternative channels if the primary one fails. ## Why telecom operators choose Pushwoosh for journey orchestration **Fast time to value** Get started right after SDK integration. Use default tags and events to launch your first subscriber journeys in days, not months. **No-code journey builder** Design sophisticated multi-path subscriber journeys with drag-and-drop canvas. No developer resources needed for campaign creation or updates. **Real-time segmentation** Target subscribers dynamically by usage patterns, plan type, lifecycle stage, and payment behavior. Segments update automatically as behavior changes. **A/B/n testing** Compare message content, channel combinations, offer types, and timing within the same journey to optimize conversion rates. **Journey analytics** Track subscriber movement through journey paths in real time. See drop-offs, conversions, and revenue impact on the canvas and in dashboards. **Frequency capping** Control how many messages subscribers receive across all active journeys. Prevent fatigue and maintain a positive subscriber experience. ## Real results from telecom operators **50% higher engagement rate** Broadband and telecommunications company uses in-app messages and automated journeys to onboard its mobile app users, update them on the latest products and features, and promote content. ### See customer journey mapping for telecom in action Discover how automated subscriber journeys help telecom operators reduce churn, drive plan upgrades, and maximize subscriber lifetime value at scale. ## FAQ Q: What is customer journey mapping for telecom? A: Customer journey mapping for telecom is the process of visualizing and automating every interaction a subscriber has with your brand, from initial activation through plan upgrades, service usage, and contract renewal. It covers key stages: onboarding, engagement, monetization, retention, and loyalty.\n\nWith Pushwoosh Customer Journey Builder, telecom operators can map these touchpoints visually and set up automated campaigns that respond to subscriber behavior in real time. Instead of sending generic mass messages, you design personalized paths that adapt based on each subscriber's actions, plan type, usage patterns, and lifecycle stage.\n\nThis approach lets you move from reactive customer service to proactive engagement, addressing subscriber needs before they become problems and presenting upgrade opportunities at the moment subscribers are most receptive. Q: How does journey orchestration help reduce churn for telecom operators? A: Journey orchestration enables telecom operators to detect and respond to churn signals automatically, well before a subscriber decides to leave. Instead of waiting for a cancellation request, you can build automated flows that monitor behavioral indicators like declining app usage, repeated service complaints, approaching contract end dates, or competitor offer exposure.\n\nWhen these signals are detected, Pushwoosh automatically enrolls the subscriber in a retention journey. This might start with value reminders highlighting their plan benefits, progress to personalized loyalty rewards, and escalate to tailored win-back offers for high-value subscribers.\n\nBy orchestrating these retention campaigns across multiple channels (push, in-app, email, SMS, WhatsApp), you increase the chances of reaching at-risk subscribers through their preferred communication method. A/B testing within the journey lets you continuously optimize which offers and messaging resonate best with different subscriber segments. Q: Can I automate plan upgrade campaigns with customer journey builder? A: Yes. Pushwoosh Customer Journey Builder lets you design automated upsell paths that present upgrade opportunities based on real subscriber behavior, not arbitrary schedules.\n\nYou can set up triggers based on usage patterns: when a subscriber consistently approaches their data cap, exceeds plan limits, or browses premium features, they are automatically enrolled in a personalized upgrade journey. The journey can present different plan options based on their specific usage profile, guide them through plan comparison details via email, show contextual upgrade offers via in-app messages, and follow up via push or SMS if they don't act immediately.\n\nMulti-path branching lets you create different upgrade experiences for different segments. A prepaid subscriber approaching their data limit gets a different journey than a postpaid subscriber whose contract is up for renewal. Each path is optimized with A/B testing to maximize conversion rates. Q: What channels can I use in telecom subscriber journeys? A: Pushwoosh Customer Journey Builder supports all major digital messaging channels in a single workflow:\n\n**Push notifications** for real-time alerts like data usage warnings, payment reminders, and promotional offers.\n\n**In-app messages** for contextual engagement when subscribers are actively using your app, such as plan upgrade prompts or self-service guidance.\n\n**Email** for detailed communications like billing statements, plan comparison guides, and usage summaries.\n\n**SMS** for critical service alerts, OTPs, and time-sensitive offers with high deliverability.\n\n**WhatsApp** for interactive conversations and rich media offers on subscribers' preferred messaging platform.\n\nYou can combine all these channels in a single journey with built-in reachability checks. If a subscriber is unreachable on one channel, the journey automatically routes the message through an alternative channel, ensuring your communications always get delivered. Q: How quickly can a telecom operator start using Pushwoosh Customer Journey Builder? A: Telecom operators can start building subscriber journeys shortly after integrating the Pushwoosh SDK into their mobile app. The platform provides default tags (plan type, device, language) and default events (app open, session start) that let you launch your first automated journeys without custom development.\n\nFor more advanced use cases like data usage triggers or payment event tracking, your team maps custom events from your telecom systems to Pushwoosh. The no-code journey builder means marketing teams can design, launch, and modify campaigns independently without waiting for developer resources.\n\nPushwoosh also offers pre-built journey templates for common telecom use cases like onboarding, payment reminders, and retention campaigns, so you can start with a proven framework and customize it to your subscriber base. Q: How do I measure the success of subscriber journey campaigns? A: Pushwoosh provides real-time analytics that track subscriber movement through every journey path. Key metrics include:\n\n**Journey-level metrics**: Total subscribers entered, active in journey, completed, and dropped off at each step.\n\n**Channel performance**: Delivery rates, open rates, click-through rates, and conversions for each channel used in the journey.\n\n**Business impact**: Plan upgrade conversions, payment collection rates, churn reduction among targeted segments vs. control groups, and ARPU changes.\n\nAll analytics are visible directly on the journey canvas, so you can spot bottlenecks and drop-off points at a glance. Detailed dashboards let you segment results by subscriber attributes, plan type, and journey variants. A/B test results show which message content, timing, and channel combinations drive the best outcomes for each subscriber segment. --- ## Customer Journey Builder | Omnichannel Marketing Automation URL: https://www.pushwoosh.com/products/customer-journey/ Map out and streamline your campaigns with one visual tool. Communicate, engage, retain, convert, segment, and experiment using Pushwoosh Customer Journey Builder. Keywords: customer journey builder, marketing automation, omnichannel messaging, customer journey mapping, journey orchestration Pushwoosh Customer Journey Builder ### One tool to engage, convert, and retain users Map out and streamline your marketing activities across the channels with Pushwoosh Customer Journey Builder. Messaging, audience segmentation, and analytics — all in one visual tool. ## Trusted by companies that push their limits ### Build personalized customer journeys easily Plan, execute, analyze, and fine-tune omnichannel campaigns within one marketer-friendly tool. Use Pushwoosh Customer Journey Builder with its out-of-the-box messaging formats to: - **Incorporate all channels** in a single workflow — [push notifications](https://www.pushwoosh.com/products/mobile-push-notifications/), [in-app messages](https://www.pushwoosh.com/products/in-app-messaging/), [email](https://www.pushwoosh.com/products/emails/), [SMS](https://www.pushwoosh.com/products/sms/), and [WhatsApp](https://www.pushwoosh.com/products/whatsapp/); - **Optimize your conversion paths:** target specific audience segments, run A/B/n tests, and choose proven automated journeys. ## Plan, create, and execute seamless customer journeys Campaign builder ### Design and launch customer journeys without coding Set up your campaigns faster with a simple interface and neat visualizations in a single screen. It is easy to get started even for non-tech-savvy marketing teams. - Kickstart your customer journey orchestration with basic **campaign templates** and **default events** for various use cases. - **Build multiple customer paths** in a single screen with a no-code drag-and-drop campaign builder. - **Get tips from Assistant** to make your journey ready to launch. - Move on with content creation using **AI-powered suggestions**. ### Leverage powerful marketing automation Autosend messages in response to real-time user behavior, such as push notification open, screen views, etc. - **Branch customer journeys** with highly specific segmentation, planning activities for various scenarios, such as unsubscribes, purchases, cart abandonment, and more - **Autosend messages** in response to real-time user behavior, such as push notification open, screen views, etc. - **Check user reachability** before launch and send your messages via accessible channels to get them delivered for sure ### Improve campaign performance on the go See real-time engagement, fine-tune your campaigns, and reach your marketing goals faster. - Get the whole picture of your campaign performance **on the Journey canvas**. - **Pause and edit your journeys** and simplify their structure to grasp a better understanding of the workflow - **Track user paths**, notice drop-offs, and take measures ASAP ### Fit into user context with relevant offers Employ one-to-one marketing to reach out to your clients with engaging messages that will resonate with them. - Anticipate user behavior with guidance, reminders, and incentives - Use your design to create custom-tailored messages matching your brand's tone of voice - Send personalized messages based on user devices, OS, languages, and other zero- and first-party data ### Know your audience and get new insights Target and analyze highly specific audience segments. Spot the best-performing paths leading to conversions in detailed customer journey analytics. - Evaluate performance with the help of data-driven analytics and reports viewed as visual dashboards and charts. - Understand your buyer personas with flexible segmentation and RFM analysis. Predict user behavior too! - Go for A/B/n testing to find out what drives the best results. ### See Pushwoosh Customer Journey Builder in action No cost to give it a try! ## Create omnichannel customer journey experiences Unify all touchpoints that your customers have with your brand to build an effective omnichannel marketing strategy. Grow and scale your business by seamlessly integrating any digital marketing channel into your workflow. The transparent [pricing](https://www.pushwoosh.com/pricing/) model lets you choose one channel or a bunch of them, paying only for the units you use. ![Customer Journey Builder channels](https://www.pushwoosh.com/images/Customer-Journey-Builder-channels.svg) ## Reach your users personally Know exactly when, where, how, and who to target with your messages using advanced marketing segmentation software. Track customer movement between segments and funnel stages in real time. Deliver personalized communication via their preferred or most effective channel. - Mobile and web channels - Trigger events and scheduling - Real-time segmentation - Track & react to users' clicks and conversions ## Everything a marketer needs for customer journey building **Easy to start** [Start working](https://docs.pushwoosh.com/platform-docs/customer-journey/getting-started) right after the Pushwoosh SDK integration. Use Default Tags and Events to trigger automations based on customer attributes or activity. **Assisted campaign creation** Build your own creatives based on pre-built templates and reusable elements. Get help from the AI-powered message composer and image suggestions. **Reachability check** Make sure a user can receive your message, or send it via an alternative channel. Your push was delivered but never opened? Track and react on it too! **1-to-1 personalization** Provide unique customer experiences and be relevant to any user's context with the [Dynamic Content](https://docs.pushwoosh.com/platform-docs/personalization/dynamic-content) and [Liquid Templates](https://docs.pushwoosh.com/platform-docs/personalization/liquid-templates). **A/B/n tests** Incentivize your clients to move on along their journey paths. Compare multiple branches and experiment to find the best-performing messaging. **Scheduling and automation** Set up one-time or regular sending of your messages, and define frequency capping to limit the number of communications a user may receive at a time. **RFM analysis** Recency, Frequency, and Monetary value analysis lets you [segment your customers](https://www.pushwoosh.com/products/marketing-segmentation/) based on their engagement level and revenue potential. **Analytics and reports** See how your campaign performs right on the Journey canvas and in dashboards. Check CTRs and retention rates for audience segments, and report on conversions. ## Integrate other services Choose among pre-built integrations or connect your existing martech tools to Pushwoosh CDP seamlessly. Integration is quick and easy! ## Customer journey examples with default elements to use right away Here is how brands unlock the power of Pushwoosh Customer Journey Builder using different types of journeys. Boost onboarding, re-engage dormant users, push to conversions, and reduce churn rates by orchestrating holistic experiences tailored to each customer's movements along their journey. **Onboarding** Send welcome in-app messages to onboard new users. **Re-engagement** Use email to stir up users who remain inactive after signing up to your app. **Cross-selling** Offer seasonal discounts via pushes or emails to earn repeat customers. **Upselling** Show an in-app message promoting premium items after a buyer shows interest in a basic product. **Subscription** Send reminders of an expiring subscription and offer perks and bonuses. **Promo** Warm up your audience with pushes about an upcoming sale. **User retention** Send pushes or emails reminding new users to continue filling in their profile. **Customer loyalty** Offer discounts and other perks to active customers. ## Optimized flow, better results 7X higher engagement with push notifications 25X higher conversion into target action 30X higher in-app activity ## Success stories from Pushwoosh users **Game app developer boosts revenue by 4.58% with engaging pushes** Instead of continuing remarketing, Bladestorm started sending recurring pushes to current users. This led to an increase in MAU by 16.62% and growing revenue. The success was due to the consistency of the pushes, a reasonable offer, and wise onboarding of recently active users. Bladestorm's case **Food delivery app increased DAU ×10 with behavior-based pushes** HungryNaki turned its growing user base into high-value customers by sending personalized multilanguage pushes to users, based on their behavior (homepage visits, menu viewed, order added, and others). HungryNaki's case **Online broker has 12% growth in conversions with an omnichannel approach** AvaTrade created a dedicated messaging flow with Pushwoosh Customer Journey Builder, sending deeply personalized pushes. The result was the average CTR 9.4 times higher than the industry benchmark. A series of pushes combined with in-app reminders moved 12% of anonymous users to registering real accounts. AvaTrade's case **Coupon app achieves a 67.4% conversion rate with behavior-based messaging** Omada's Almowafir app turned occasional discount shoppers into loyal customers with automated messaging, applying behavior segmentation. Personalized approach throughout the entire customer lifecycle proved effective in increasing Day 30 retention by 4% and converting almost two thirds of users to the target action. Omada's case ## What marketers say about Pushwoosh Customer Journey Builder: > Easy to implement, great features, and very good support. Pushwoosh Customer Journey Builder has improved over time and is now one of the best and easy-to-implement user journeys we've used. The dashboard for sending messages is easy to work with, and marketing users find their place very quickly. — Mark Astrin, Product & Development Manager @ Omada > For designing communication strategies more powerfully. We liked the interaction with customers on a single platform. It provides efficient push notification solutions and visual tools. The statistics are in the graph form, which makes it better than its competitors. — Nagendra S., Deputy Director > For creating paths with automated push notifications. We aimed to increase the ARPU of the current user base without significantly increasing the advertising budget. Pushwoosh did a good job: thanks to increasing revenue by 4.58%, the spent money was paid off many times over. — Evgeniy Cherdantsev, User Acquisition & Product Marketing Manager @ Bladestorm ## FAQ Q: What is a customer journey? A: This is a marketing term meaning a series of interactions people perform with a brand, from the moment they learn about it to the moment they turn into customers. It covers 5 broad stages: awareness, consideration, decision, retention, and maintaining loyalty. By visualizing customer journeys, you can evaluate and improve strategies, manage risks, minimize costs, and earn higher revenues for a business. Q: What are the tools to map customer journeys? A: Tools for customer journey mapping allow you to visualize and analyze paths that people go through while interacting with your brand. One of such tools is Pushwoosh Customer Journey Builder, a customer-focused app which is a great choice for seamless multichannel messaging. In its single interface, you can build marketing automations across multiple channels, including push notifications, in-app messages, emails, WhatsApp, and SMS. Here, you can visualize customer journeys, build different scenarios for versatile user behavior, automate messaging campaigns, and see performance statistics at a glance. Q: What is Pushwoosh Customer Journey Builder? A: A single-interface visual tool for planning, designing, and executing omnichannel messaging campaigns. They can be as straightforward or sophisticated as you need. The tool enables you to set up multiple user paths and trigger events, target narrow audience segments, apply real-time segmentation filters, and evaluate the results of your messaging campaigns. Q: Can I try it and create user journeys for free? A: You can try working with Pushwoosh Customer Journey Builder and learn its main functionality by [signing up to Pushwoosh](https://sso.pushwoosh.com/register) and installing the [Push On mobile app](https://docs.pushwoosh.com/platform-docs/customer-journey/how-to-try-it-out) that we developed specifically for testing. Follow the link to install it and give it a test-drive before starting to create journeys for real users. --- ## Automated onboarding journey platform URL: https://www.pushwoosh.com/products/customer-onboarding-journey/ Drive activation with customer onboarding journeys. Send contextual tips, progress updates, and feature highlights that turn signups into active users. Keywords: customer onboarding journey, user onboarding automation, onboarding platform, activation campaigns, user activation journey, onboarding sequences, new user experience Customer onboarding ### Turn signups into active users with automated onboarding journeys Guide every new user to their aha moment. Build multi-channel onboarding sequences that deliver the right message at the right time and accelerate time-to-value. ## Trusted by product and growth teams worldwide ### Build onboarding journeys that drive activation Design, launch, and optimize onboarding sequences that move users from signup to activation. With Pushwoosh, you can: - **Orchestrate multi-channel onboarding** across [mobile push notifications](https://www.pushwoosh.com/products/mobile-push-notifications/), [in-app messages](https://www.pushwoosh.com/products/in-app-messaging/), [emails](https://www.pushwoosh.com/products/emails/), and SMS from a single [customer journey builder](https://www.pushwoosh.com/products/customer-journey/); - **Trigger contextual messages** based on user behavior, onboarding progress, and engagement patterns to reduce drop-off and accelerate feature discovery. ## Everything you need to build high-converting onboarding flows Journey orchestration ### Design automated onboarding sequences visually Map out your entire onboarding flow on a single canvas. No coding required, no guesswork involved. - **Drag-and-drop journey builder** to create multi-step onboarding sequences with branching logic for different user segments. - **Pre-built onboarding templates** to launch welcome series, feature discovery flows, and activation campaigns in minutes. - **Time-based and event-based triggers** to send the right message when users complete a step, skip a feature, or go inactive. Behavioral triggers ### React to user actions in real time Stop guessing what users need. Let their behavior guide the onboarding experience. - **Event-driven messaging** that responds to signups, first logins, feature usage, and inactivity automatically. - **Progress-aware branching** to send different messages based on how far users have moved through onboarding. - **Drop-off detection** to identify users who abandon onboarding and re-engage them with targeted nudges before they churn. Multi-channel activation ### Reach users on the channels that work Meet new users where they are. Combine channels for a cohesive onboarding experience that drives activation. - **Push notifications** for timely reminders and progress updates that bring users back to the app. - **In-app messages** for contextual tips, feature highlights, and guided walkthroughs at the moment of relevance. - **Email sequences** for deeper onboarding content, tutorials, and re-engagement of users who have gone quiet. Personalized paths ### Tailor onboarding to every user segment One-size-fits-all onboarding leaves value on the table. Deliver experiences that match each user's goals and context. - **Segment by use case, role, or plan** to create distinct onboarding paths with [audience segmentation](https://www.pushwoosh.com/products/marketing-segmentation/) that speaks to what each user cares about. - **Dynamic content personalization** to address users by name, reference their specific goals, and highlight features relevant to their use case. - **Progressive disclosure** to introduce features gradually instead of overwhelming users with everything at once. Activation analytics ### Track onboarding performance and optimize See exactly where users activate, stall, or drop off. Make data-driven improvements to your onboarding funnel. - **Onboarding funnel analytics** to track completion rates at every step and identify where users get stuck. - **A/B testing** to experiment with different messages, timing, and channel combinations to find what drives the highest activation. - **Retention tracking** to measure how onboarding improvements impact Day 7, Day 14, and Day 30 retention rates. ## Onboarding that moves the needle 60% higher activation rates 40% faster time-to-value 75% onboarding completion increase ## What great onboarding looks like in practice **Welcome and guide** Greet new users immediately after signup with a clear path to value. Set expectations and highlight the first steps that matter most. Example push: "Welcome to the app!" — "Let's get you set up in 3 quick steps. Tap to start your personalized setup." Result: 2X higher Day 1 activation rate **Celebrate progress** Acknowledge milestones as users move through onboarding. Positive reinforcement keeps users motivated and moving forward. Example push: "Milestone unlocked!" — "You've completed 3 of 5 setup steps. You're almost there — finish to unlock all features." Result: 75% onboarding completion rate **Discover key features** Introduce features at the right moment with contextual tips. Help users find their aha moment faster with guided feature discovery. Example push: "Pro tip: Try Analytics" — "Most users find value by exploring the Analytics dashboard first. Want to give it a try?" Result: 3X feature adoption rate **Re-engage drop-offs** Automatically detect users who pause or abandon onboarding and bring them back with a timely, personalized nudge. Example push: "Pick up where you left off" — "You're 80% through setup. One more step to unlock the full experience!" Result: 35% drop-off recovery rate ## Onboarding journeys that work across industries **SaaS** Guide users through product setup, feature discovery, and first-value moments. Turn trial users into paying customers with targeted activation sequences. **Mobile apps** Deliver a smooth first-time user experience with contextual tips, tutorial prompts, and core feature adoption flows that reduce Day 1 churn. **Fintech** Drive account setup completion, KYC verification, and first transaction milestones. Guide users through complex flows step by step. **E-commerce** Help new users set up preferences, discover personalized recommendations, and complete their first purchase with timed incentives. **Gaming** Optimize tutorial completion and first-level engagement. Keep players progressing through early milestones with rewards and encouragement. **Media and subscriptions** Accelerate content preference setup, first article or video engagement, and trial-to-paid conversion with personalized onboarding paths. ### See how automated onboarding drives activation Book a demo to learn how Pushwoosh helps product and growth teams reduce time-to-value. ## What growth teams say about Pushwoosh > Pushwoosh Customer Journey Builder has improved over time and is now one of the best and easy-to-implement user journeys we've used. The dashboard for sending messages is easy to work with, and marketing users find their place very quickly. — Mark Astrin, Product & Development Manager @ Omada > Brilliant tool for automating customer engagement! It has some great options to make hyper-personalized messages based on customer interactions and touch-points. We have created multiple journeys to increase our funnel conversions. — Sushant K > For designing communication strategies more powerfully. We liked the interaction with customers on a single platform. It provides efficient push notification solutions and visual tools. The statistics are in the graph form, which makes it better than its competitors. — Nagendra S., Deputy Director ## FAQ Q: How do automated onboarding journeys improve activation rates? A: Automated onboarding journeys deliver the right message at the right time based on each user's behavior and progress. Instead of sending the same generic welcome email to everyone, you can create personalized sequences that guide users through key steps, highlight relevant features, and nudge them toward their aha moment. Teams using Pushwoosh for onboarding typically see activation rate improvements of 40-60% compared to manual or batch messaging approaches. Q: Can we personalize onboarding paths for different user segments? A: Yes. With Pushwoosh's segment builder, you can create distinct onboarding paths based on user attributes like role, plan type, use case, or behavior patterns. For example, a SaaS product might have separate onboarding flows for admins and end users, while a mobile app might personalize based on the user's stated goals during signup. You can also use dynamic content to personalize messages within a single journey. Q: How do you track onboarding progress and completion? A: Pushwoosh provides funnel analytics directly on the journey canvas and in dedicated dashboards. You can track how many users enter each onboarding step, where they drop off, and what percentage reach activation. Set up custom events for key milestones (profile completion, first feature use, first purchase) and monitor conversion rates at each stage. This lets you identify bottlenecks and optimize your onboarding flow with data. Q: What channels can we use for onboarding messages? A: Pushwoosh supports push notifications, in-app messages, emails, SMS, and WhatsApp within a single onboarding journey. You can combine channels based on message urgency and user preferences. For example, send an in-app tip when a user is active, follow up with a push notification if they leave, and use email for longer tutorials or re-engagement sequences. The platform automatically checks channel reachability to maximize delivery. Q: Can we A/B test different onboarding sequences? A: Yes. Pushwoosh Customer Journey Builder supports A/B/n testing right on the canvas. You can test different message copies, timing, channel combinations, and even entire journey branches to find what drives the highest activation and completion rates. The platform tracks performance metrics for each variant so you can make data-driven decisions about your onboarding strategy. Q: How quickly can we set up an onboarding journey? A: You can launch your first onboarding journey within hours using pre-built templates and default events. The drag-and-drop builder requires no coding, and templates cover common scenarios like welcome series, feature discovery, and re-engagement flows. For more complex journeys with custom events and deep personalization, setup typically takes a few days including SDK integration and event configuration. --- ## Your data is safe with Pushwoosh URL: https://www.pushwoosh.com/products/data-safety/ Your data is safe with Pushwoosh. Pushwoosh meets industry standards for online security and is certified by ISO 27001:2022. Keywords: data safety, security, ISO 27001, HIPAA, GDPR, SOC 2, data privacy, compliance ## Your data is **safe** with Pushwoosh ## Highly available infrastructure For Pushwoosh, customer data safety is more than a priority — it's a prerequisite. We run on privately owned enterprise-grade server hardware and only store our customers' data in Pushwoosh Enterprise Cloud. What's more, Pushwoosh infrastructure is built in a way to ensure continuous availability and highest-level performance. **Strict control of access to the data center** Pushwoosh's physical infrastructure is only open for authorized personnel with individual access keys. Biometric authentication is required for entering. The servers are extra protected with 24/7 video surveillance. **Non-stop monitoring of service availability and response speed** We keep an eye on the technical availability of our servers 24/7. This allows us to achieve Pushwoosh's signature uptime and speed of messaging. **Automated vulnerability scans and pentesting** We run security checks on a schedule. If there is a tiny risk of vulnerability, we'll make sure to prevent it. ### Extra support — for you to stay 100% confident Be reassured: should you have a technical issue or the slightest doubt in the safety of the data you share with the Pushwoosh platform, our Support Team is there to respond. **Distributed all over the world** Customers work with the engineers located in the nearest timezones. **On duty 24/7** The team stays awake when our customers are alert. Any issue is tackled within hours after it's reported. Whatever the time is. **360-degree support** There is no excuse for falling short on your objective. Pushwoosh Support + Customer Success Teams will help you overcome any technical or strategic obstacle. --- ## Data usage alerts for mobile operators URL: https://www.pushwoosh.com/products/data-usage-alerts/ Usage alert platform with advanced automation. Trigger threshold notifications, personalize messages, and reduce churn with proactive subscriber communication. Keywords: data usage alerts, data threshold notifications, bill shock prevention, data overage alerts, telecom usage alerts Telecom ### Data usage alerts for **mobile operators** Prevent bill shock, reduce churn, and unlock data add-on revenue with real-time usage alerts powered by Pushwoosh. Deliver threshold notifications across push, SMS, in-app, and email — personalized to each subscriber. ## Proactive alerts **drive results** -45% usage inquiry calls to the call center -30% overage-related subscriber churn +60% data add-on purchase conversion ### All-in-one platform to: - **Prevent bill shock** — Alert subscribers before they exceed data limits and face unexpected overage charges. Automated threshold notifications at 50%, 80%, 90%, and 100% keep customers informed and in control. - **Reduce call center load** — Proactively inform subscribers about data consumption before they call to inquire. Real-time alerts answer questions before they arise. - **Increase data add-on revenue** — Catch subscribers at the perfect moment to offer data top-ups and plan upgrades. One-tap purchase links in [push notifications](https://www.pushwoosh.com/products/mobile-push-notifications/) drive immediate conversion. - **Improve customer satisfaction** — Build trust through transparent, real-time usage communication that helps subscribers manage their data allowance on both prepaid and postpaid plans. ### Deliver usage alerts on the right channel at the right time - **[Push notifications](https://www.pushwoosh.com/products/mobile-push-notifications/)** — Send instant alerts when subscribers reach 80% or 90% of their data allowance. Include one-tap data add-on purchase links for immediate conversion. - **[SMS](https://www.pushwoosh.com/products/sms/)** — Deliver critical threshold alerts even when users are not in the app. Reach every subscriber with direct links to purchase more data or activate a travel pass. - **[In-app messaging](https://www.pushwoosh.com/products/in-app-messaging/)** — Show contextual usage summaries and personalized plan recommendations when subscribers open the app. Promote relevant data add-ons based on consumption patterns. - **Email** — Send weekly usage reports and monthly consumption trends with personalized plan recommendations. Help subscribers choose the right plan based on their actual data needs. **Real-time usage tracking** Monitor data consumption as it happens and trigger alerts within seconds of reaching thresholds — no delays, no surprises for your subscribers. **Predictive alerts** Use historical usage patterns to warn subscribers they are likely to exceed their data cap before the billing cycle ends. Prevent bill shock before it happens. **Roaming protection** Alert subscribers immediately when they start using data while roaming. Offer instant travel passes to prevent international data bill shock. ### Prevent bill shock and **grow data revenue** See how leading mobile operators use Pushwoosh to deliver real-time data usage alerts, reduce call center volume, and increase ARPU through timely data add-on promotions. ## Advanced capabilities for **data alert automation** **Smart upsell timing** Automatically promote data add-ons at the moment of highest intent — when subscribers approach their limits and are most likely to purchase. **Personalized messaging** Customize alert content based on plan type, usage history, and [subscriber segment](https://www.pushwoosh.com/products/marketing-segmentation/). Deliver the right message to prepaid and postpaid subscribers alike. **Family plan breakdowns** Show which family member is consuming shared data and send targeted alerts to account owners. Help families manage their data bucket without surprises. ## FAQ Q: How quickly are alerts delivered after a threshold is reached? A: Pushwoosh delivers alerts in real time — within seconds of a subscriber reaching a configured data threshold. You can set multiple thresholds per billing cycle (50%, 75%, 80%, 90%, 95%, 100%) and choose between push notifications, SMS, in-app messages, or email for each alert. Q: Can we customize alert thresholds for different subscriber segments? A: Yes. Pushwoosh supports custom threshold configurations per segment. You can define different alert rules for prepaid vs. postpaid subscribers, heavy data users vs. light users, roaming subscribers, and family plan accounts — all managed through the segmentation engine. Q: How do we integrate with our billing and usage tracking systems? A: Pushwoosh integrates via REST API and server-side events. Your billing system sends usage events (data consumed, threshold reached, plan change) to Pushwoosh, which triggers the appropriate alert workflows automatically. [Contact our team](https://www.pushwoosh.com/demo/) for integration guidance tailored to your stack. Q: Can subscribers control which alerts they receive? A: Absolutely. Pushwoosh supports subscriber preference management, so users can opt in or out of specific alert types (usage milestones, promotional offers, roaming alerts). This ensures compliance with fair usage policies while maintaining engagement. Q: How do you handle roaming data alerts? A: When a subscriber activates roaming, Pushwoosh can instantly trigger a notification with international data rates and a direct link to purchase a travel data pass. This prevents bill shock from roaming overages and creates an upsell opportunity at exactly the right moment. Q: What is the ROI of implementing proactive data usage alerts? A: Operators using proactive data alerts typically see a 30-45% reduction in usage-related call center inquiries, a 25-30% decrease in overage-related churn, and a 40-60% increase in data add-on attach rates. The combined impact significantly improves customer satisfaction scores and average revenue per user (ARPU). --- ## Desktop Push Notifications | Windows & Mac App Messaging URL: https://www.pushwoosh.com/products/desktop-push-notifications/ Send push notifications to your installed Windows and Mac apps, even when they're closed — from the same Pushwoosh campaigns, segments, and Customer Journey you already run on mobile. Keywords: desktop push notifications, Windows push notifications, Mac push notifications, macOS APNs, WNS toast notifications, native app messaging Push notifications ### Reach users right inside your Windows and Mac app Send push notifications to your installed Windows and Mac apps, even when they're closed, from the same campaigns you already run on mobile. Book Demo Start for free Native to the OS ### Native push to Windows and Mac apps Desktop push notifications go to an installed app, not a browser. - **Windows** — Pushwoosh delivers through the Windows Push Notification Service (WNS) to UWP and Microsoft Store apps. - **macOS** — delivery runs through Apple's APNs to a native app. - **Works when closed** — the app can alert the user even when it is not running. If your desktop runs as a website, or a Win32 or Electron app, that is [Web push](https://www.pushwoosh.com/products/web-push-notifications/), not this. ## Everything out of the box **Native Windows & Mac push** A toast on Windows, a Notification Center banner on Mac — even when the app is closed. **Same campaigns as mobile** One audience, one Journey, one set of segments across every device. **Every surface in one platform** Mobile, web and desktop, with fallback across all of them. ## What desktop push is for Desktop push earns its place when you ship a real Mac or Windows app. It is built for desktop moments that pull a user back to the client. **Games** Live-ops, timer refills, new content and return nudges to the installed game. **Media & streaming** New episode, live show or breaking-news toast on the desktop app. **Mac App Store apps** Re-engagement and "what's new" to your macOS app. **Windows business apps** Task, approval and status alerts to a UWP or Store app. **Cross-platform fallback** Reach users on desktop when mobile can't. One profile, every device ### One campaign across every surface Desktop is not a separate tool. Your Mac and Windows app is just another device on the same user profile, carrying the same tags, events and segments as your mobile and web audience. Build one message in the [Customer Journey](https://www.pushwoosh.com/products/customer-journey/) and reach players on iOS, Android, web and desktop, with reachability checks and fallbacks. ## How you set it up **Add the native SDK** Desktop push uses a native SDK in your app. **Register on macOS** The Pushwoosh OS X SDK registers with APNs. **Connect on Windows** The Pushwoosh Windows SDK connects to the Windows Notification Service and renders Toast notifications for your UWP or Store app. **Manage from one place** The desktop is addressable from the same Control Panel, REST API and Customer Journey as every other channel. ## Reliable and EU-hosted Pushwoosh runs at 99% uptime and delivers fast, even during a live-ops spike. Your data is stored and processed on Pushwoosh's own hardware in the US and Germany, with GDPR and BDSG compliance for European senders. **99% uptime** Fast, dependable delivery that holds up during a live-ops spike. **Own hardware, US & Germany** Your data is stored and processed on Pushwoosh's own infrastructure. **GDPR & BDSG** Compliance built in for European senders. [More on data safety](https://www.pushwoosh.com/products/data-safety/) ### Add desktop to your communication reach Reach your users on desktop, alongside mobile and web. Book a demo or start for free. Book Demo Start for free --- ## Digital loyalty card for Apple & Google Wallet | Pushwoosh URL: https://www.pushwoosh.com/products/digital-loyalty-card/ Build a digital loyalty card Apple Wallet and Google Wallet customers add in one tap. Points, punch, or tiered, on a free plan with no per-card fee. Keywords: digital loyalty card, apple wallet loyalty card, loyalty card apple wallet, digital loyalty card app, digital punch card, free digital loyalty card Digital Loyalty Card ### Your digital loyalty card, **live in Apple & Google Wallet** Put a working loyalty card in the wallet app your customers already have. No app for them to install, no plastic for you to print, no dev team required. Start free Book a demo ## A loyalty card that **lives in the wallet** A digital loyalty card sits in Apple Wallet or Google Wallet, right next to the boarding passes and bank cards. Your customer taps once to add it. After that, there's nothing to reopen and nothing to lose at the bottom of a bag. Every stamp and point earned pushes to the card on its own. When a reward comes due, the card can say so on the lock screen. It runs on the same [Wallet passes](https://www.pushwoosh.com/products/wallet-passes/) behind boarding passes and event tickets, so the plumbing is already proven. ## From a punch card to points — **4 loyalty formats** One builder covers four card types. Pick the Apple Wallet loyalty card format that matches how you reward. **Points card** Customers earn points per purchase and cash them in at thresholds you set. **Digital punch card** The coffee-shop stamp card without the paper. Ten stamps, one free, tracked in the wallet. **Tiered loyalty card** Bronze up to gold. The card shows the current tier and what unlocks the next one. **Free starter card** A real, working card on the free plan, with nothing charged per card you issue. ## Build your digital loyalty card app in **four steps** ****Design the card**** Add your logo, colors, and reward rules in the builder. Shipping a first card takes no design or engineering help. ****Set the earning rules**** Choose points, stamps, or tiers, then decide what earns them — a purchase, a check-in, a scanned code. ****Share the link**** Put an "Add to Wallet" button on your site, in an email, or on a QR code at the counter. ****Let it run itself**** The moment a customer earns, every card they hold updates. You send once and the card stays current. ## The loyalty app for small business teams, **without the build** Most small teams don't have an engineer to spare for a loyalty program. Pushwoosh runs the whole thing from one visual [Journey](https://www.pushwoosh.com/products/customer-journey/): sign a customer up, count their stamps, and pull them back before the card goes quiet. If you're weighing how to manage both wallets at scale, the [platform view for wallet passes](https://www.pushwoosh.com/products/wallet-passes/) covers the account side and the API underneath. ### Example: a digital loyalty card in one Journey - Customer taps "Add to Wallet" and gets enrolled on the spot - Each purchase adds a stamp, and the wallet card updates live - Two stamps from a reward, a push nudges them to come back - The tenth stamp unlocks the reward and the card flags it on the lock screen - Thirty quiet days trigger a win-back message on their own - Once the reward is redeemed, the count resets and it starts over Set this up once. From then on the Journey handles sign-ups, reminders, and win-backs for everyone who joins. ## Free digital loyalty card — **no card fees on any plan** You can launch a real digital loyalty card on the free plan and issue cards without paying per card. These are native Apple and Google Wallet passes, not a stripped-down trial, and there's no plastic to order. **What's free:** - Native Apple Wallet and Google Wallet passes - Unlimited card updates after a card goes out - Points, punch, and tiered formats - Nothing charged per card or per location ## Digital loyalty card **FAQ** Q: Is there a free digital loyalty card app? A: Yes. The free plan lets you build and issue a real card with no per-card fee, in points, punch, or tiered form, across Apple and Google Wallet. Q: Can I run a digital punch card without a physical card? A: Yes. The punch card lives in the customer's wallet. They add it with one tap, and each stamp updates it. No paper goes into it at any point. Q: Do customers need to download an app? A: No. The card drops into Apple Wallet or Google Wallet, which are already on the phone. There's nothing extra to install. Q: How does the card stay up to date? A: Every stamp, point, or tier change pushes to the card automatically. Customers don't reopen anything. The balance is right the next time they look. Q: Does this work on both iPhone and Android? A: Yes. Pushwoosh issues native Apple Wallet passes for iOS and Google Wallet passes for Android from one setup. If you want the exact steps for one side, walk through how to [create an Apple Wallet pass](https://www.pushwoosh.com/products/apple-wallet-pass/) or [create a Google Wallet pass](https://www.pushwoosh.com/products/google-wallet-pass/). Q: Can I switch card types later? A: Yes. Start with a punch card and move to points or tiers as the program grows. You keep the same builder and the same customers. ## Get your digital loyalty card **live today** Build it, share the link, and start issuing cards to Apple and Google Wallet the same day. Start free Book a demo --- ## Drag-and-drop email builder | Pushwoosh URL: https://www.pushwoosh.com/products/drag-and-drop-email-builder/ Move fast with a visual editor that turns your ideas into clicks. Keywords: email editor, drag and drop, email marketing, email builder, visual editor Built-in feature ### Drag & drop email builder From concept to send. Create professional, high-converting campaigns in minutes with Create professional campaigns with our intuitive drag-and-drop email builder — no coding required. ## Drag. Drop. Done **Visual simplicity** Drag and drop elements to create clean, simple email layouts **Responsive design** Instant previews on desktop and mobile in light and dark modes **3× faster with AI** AI generates copy and visuals so you launch campaigns faster **Reusable blocks** Save custom blocks to reuse across campaigns and avoid rebuilding elements ### Personalize right in the editor - Add Dynamic Content that adapts to user data automatically - Use Liquid templates for complex personalization logic - Preview how emails will look for different users before sending ### Create emails that convert - Add menus, dividers, and clear visual hierarchy - Spark urgency with countdown timers - Drive action with AI-powered buttons and CTAs - Insert unique promo codes and personal vouchers ## Make your email production easier **Team collaboration** Add test emails and share previews with your team for quick feedback and approval. **Compliance-ready** Easily manage unsubscribe links to stay compliant and customer-friendly. **Test campaigns** Send test campaigns and refine details before going live to ensure everything is perfect. **Deliverability** Maximize inbox reach with automated removal of invalid, bounced, and inactive contacts. ### Customizable templates Pick one from professionally designed templates and customize it in the editor. ### HTML editor option Prefer to tweak every detail? Switch to the HTML anytime for full design control. ## Don't start from scratch — pick an [email template](https://www.pushwoosh.com/products/email-marketing-templates/) **Abandoned carts** Use a pre-designed template for abandoned carts with compelling CTAs to recover lost sales. **Order confirmations** Professional order confirmation templates that build trust and provide clear transaction details. **Re-engagement** Win back inactive users with proven re-engagement email templates designed to convert. **Promotions** Eye-catching promotional templates for special offers, seasonal sales, Black Friday and Birthday deals. **Welcome series** Onboard new subscribers with welcoming email templates that set the right tone. **Appointment confirmation** Send automated appointment confirmations with booking details, reminders, and easy rescheduling options. ### Ready to streamline your email campaign creation? Join thousands of marketers who create high-performing emails in minutes — no designers or developers needed. ## Let your emails work smarter **Higher open rates** Personalized subject lines and optimized send times drive 26% more opens. **Better CTRs** Dynamic content and smart CTAs increase click-through rates by up to 41%. **Conversion boost** Targeted campaigns with behavioral triggers see 3× higher conversion rates. ## Part of a unified engagement platform Pushwoosh email builder is part of a comprehensive customer engagement platform. Combine email with push notifications, in-app messages, and SMS for seamless cross-channel campaigns. **Real-time analytics** Track opens, clicks, conversions and revenue in real-time dashboards. **A/B/n testing** Test multiple variants simultaneously to find your best-performing content. **Automation flows** Build sophisticated journeys with triggers, delays, and conditional logic. **Segmentation** Create precise audience segments based on behavior, attributes, and events. **Cross-channel flows** Orchestrate email, push, in-app, and SMS in unified customer journeys. **Integrations** Connect with your CRM, analytics, and e-commerce tools seamlessly. ## FAQ Q: Do I need coding skills to use the drag-and-drop email editor? A: No coding skills required! Our drag-and-drop editor is designed for marketers without technical backgrounds. Simply drag elements into place, add your content, and customize colors and fonts to match your brand. However, if you prefer to work with code, you can switch to our HTML editor at any time. Q: Can I use my own email templates? A: Yes! You can either start with our pre-designed templates and customize them, or upload your own custom HTML templates. Our editor supports both approaches, giving you complete flexibility in how you work. Q: Does the email editor work with my existing tools? A: Pushwoosh integrates with major CRM, analytics, and e-commerce platforms. You can sync customer data, trigger emails based on events, and track conversions across your entire marketing stack. Q: How does email personalization work? A: Our editor supports dynamic content blocks that automatically populate with user-specific data like name, location, purchase history, or custom attributes. You can preview how emails will look for different segments before sending, and use Liquid templates for advanced personalization logic. Q: Can I A/B test my emails? A: Yes! You can create multiple versions of your emails and test subject lines, content, images, CTAs, and send times. Our analytics dashboard shows which version performs best so you can optimize for better results. Q: Are the emails mobile-responsive? A: Absolutely. Every email created with our editor is automatically responsive and looks great on desktop, tablet, and mobile devices. You can preview your design across different screen sizes before sending. Q: What kind of support do you offer? A: We provide comprehensive documentation, video tutorials, and live chat support. Our customer success team is available to help you get started and optimize your email campaigns for maximum performance. Q: How is the email editor priced? A: The email editor is included in all Pushwoosh plans with no additional cost. We offer a free tier to get started, and pay-as-you-go pricing as you scale. No hidden fees – you only pay for what you use. --- ## Drive revenue growth | Optimize monetization at scale URL: https://www.pushwoosh.com/products/drive-revenue-growth/ Revenue-focused marketing automation that optimizes for money, not vanity metrics. Increase ARPU, boost conversions, and maximize customer lifetime value automatically. Keywords: drive revenue growth, optimize monetization, increase ARPU, maximize LTV, revenue optimization, marketing automation revenue ### Drive revenue growth with marketing automation Optimize campaigns for revenue, not engagement. Increase ARPU, maximize LTV, and boost conversion rates with AI-powered campaigns that automatically optimize for money. Request demo Start for free ## What revenue-focused marketing delivers **Optimize for revenue, not vanity metrics** AI automatically optimizes campaigns for money: conversions, ARPU, LTV. Campaign A has 25% open rate but $2K revenue. Campaign B has 18% open rate but $8K revenue. AI scales B, kills A. **Increase customer lifetime value** Maximize revenue per customer with personalized upsells, cross-sells, and retention campaigns. Average LTV increased from $180 to $252 (+40%) with automated revenue campaigns. **Identify high-value customers automatically** AI predicts which users will spend more and when. 11.8% conversion on AI-identified high-value segments vs 2.1% on manual segments. **40% revenue growth in 90 days** Real results from companies using revenue-focused automation. [ManyMoney AI case study](https://www.pushwoosh.com/blog/manymoney-ai-case-study/): EUR 660K to EUR 945K quarterly revenue (+43%). ## Revenue results that speak for themselves +43% Quarterly revenue growth 11.8% Conversion on AI segments 3x Campaign velocity increase 40% LTV increase with automation ## How revenue optimization works Campaign optimization ### Every campaign optimized for money AI tracks revenue per campaign, per segment, per message variant. Automatically scales high-revenue campaigns and kills low-revenue ones, even if engagement looks good. - **Revenue tracking:** Attribute actual revenue to every campaign and variant - **Automatic scaling:** Scale campaigns generating real dollars, retire vanity-metric winners - **Real example:** Campaign with 30% open rate but $500 revenue gets retired. Campaign with 15% open rate but $5K revenue gets scaled 3x Customer intelligence ### Find customers ready to spend AI analyzes behavior patterns to predict purchase intent and customer value. Target users most likely to convert with the highest potential spend. - **Predictive scoring:** AI assigns purchase intent score to every user in real time - **Value prediction:** Identify users with $500+ LTV potential before they convert - **67% conversion likelihood:** Users viewing pricing 3x and adding payment method get a personalized offer automatically Upsell automation ### Maximize revenue per customer AI determines optimal upsell timing, product recommendations, and offer amounts. Personalized per customer based on behavior and purchase history. - **Smart timing:** AI identifies the exact moment a customer is ready to upgrade - **Personalized offers:** Product B recommended at 18% higher AOV after Product A purchase - **24% upsell conversion:** Automated cross-sells optimized by AI on purchase history LTV segmentation ### Segment by predicted customer value Automatic segmentation by lifetime value potential. High-LTV customers get premium treatment, low-LTV customers get efficiency campaigns. - **Predictive LTV:** New user predicted LTV $400 enters VIP nurture track automatically - **Two-tier strategy:** Predicted LTV over $500 gets premium offers. Under $100 gets automated efficiency campaigns - **Higher ARPU:** Revenue per user increases when you invest where it matters most ## Revenue strategies by business model E-commerce #### E-commerce and retail Revenue goals: increase AOV, boost repeat purchases, reduce cart abandonment. - Cart abandonment recovery with dynamic discounts - Post-purchase upsell based on order value - Reorder reminders at optimal timing - Personalized product recommendations **Results: +40% repeat purchase rate, +25% AOV** - Cart abandoned at $150: 10% off within 1h, 12% recovery rate - Post-purchase upsell: 18% take rate, +$35 AOV - 30-day reorder reminder: 28% conversion SaaS #### Subscriptions and SaaS Revenue goals: reduce churn, increase plan upgrades, maximize LTV. - Usage-based upgrade prompts - Feature education for retention - Renewal reminders with incentives - Win-back campaigns for churned users **Results: churn reduced from 8% to 4.2%, LTV +40%** - User hits plan limit: upgrade offer at 34% conversion to higher tier - Subscription expires in 7 days: renewal reminder + bonus at 89% retention - Churned 30 days ago: win-back offer + new features at 15% reactivation Gaming #### Gaming and entertainment Revenue goals: increase IAP, maximize ARPU, boost engagement leading to monetization. - Limited-time offer notifications - Personalized IAP based on player behavior - VIP tier campaigns for high spenders - Event-driven purchase opportunities **Results: ARPU increased 52%, IAP conversion +35%** - Player reaches level milestone: personalized IAP offer at 22% conversion - Limited-time bundle expires in 2h: FOMO trigger at 45% take rate - High-spender segment with 3+ purchases: VIP exclusive offer at 67% conversion, $89 ARPPU Finance #### Finance and banking Revenue goals: increase product adoption, cross-sell financial products, grow AUM. - High-intent loan and credit offers - Investment opportunity alerts - Premium account upgrades - Cross-sell based on financial behavior **Results: product adoption +65%, cross-sell revenue +28%** - User views loan calculator 3x: pre-approval offer at 11.8% conversion - Investment account balance over $10K: premium service offer at 19% upgrade rate - Checking account holder: credit card cross-sell at 8% conversion Marketplace #### Marketplace and platform Revenue goals: increase GMV, boost transaction frequency, maximize take rate. - Seller activation campaigns - Buyer purchase prompts - Transaction completion nudges - Fee-generating feature adoption **Results: GMV +43%, transaction frequency +31%** - New seller: first listing incentive at 78% activation, +$1,200 avg GMV - Buyer browsing: personalized recommendations at 15% conversion, $67 AOV - Abandoned transaction: completion reminder at 19% recovery ## Tactics that drive revenue **Dynamic pricing and discounts** AI determines optimal discount depth per customer. High-value customers get 10% off, price-sensitive users get 20%. **+18% conversion without eroding margins.** **Abandoned cart recovery** Multi-step recovery with escalating incentives: 15-min reminder, 2h with 10% off, 24h with 15% off and free shipping. **12% cart recovery, $180K recovered revenue per quarter.** **Post-purchase upsell** Immediate cross-sell after conversion across all monetization models. AI-recommended products on the thank-you page. **18% upsell rate, +$35 average order value.** **High-value customer VIP treatment** Premium offers for predicted high spenders in gaming, e-commerce, and subscriptions. Predicted LTV over $500 gets exclusive early access. **3x higher conversion, $89 average purchase.** **Churn prevention with value offers** Save at-risk subscriptions before they cancel. Churn risk detected: 2 months free and premium features. **22% churn reduction, $52K MRR saved.** **Reorder timing optimization** Remind customers when they are ready to buy again at the optimal moment. 30-day reorder reminder with favorites list. **28% reorder rate, +$67 repeat purchase value.** **Limited-time revenue events** FOMO-driven purchase windows for gaming, e-commerce, and events. Flash sale: 50% off for the next 2 hours. **2x conversion rate during event window.** **Referral revenue programs** Incentivize customers to bring revenue-generating referrals across all business models. Refer a friend, both get $20 credit. **+15% new customer acquisition, 40% referral revenue contribution.** ## Autonomous AI that optimizes for revenue, not engagement **Revenue leak detection** AI identifies where revenue opportunities are being missed. Found 347 high-intent users not being targeted, launched a campaign, generated $42K new revenue. Catch opportunities human marketers miss. **High-value customer prediction** AI predicts which users will generate the most revenue. User behavior signals 75% likelihood of $200+ purchase and receives a premium offer automatically. **11.8% conversion on AI segments vs 2.1% manual.** **Revenue-based A/B testing** AI runs 47 tests simultaneously, all optimized for revenue. Tests timing, offers, and channels. Scales winners and retires losers in 48h. Continuous revenue optimization at scale. **Autonomous campaign creation** AI creates, launches, and optimizes revenue campaigns automatically. From prompt to live campaign in minutes, optimized for revenue. **3x more campaigns (9 to 27 per quarter) without more headcount.** #### 40% revenue growth in 90 days A European neobank used ManyMoney AI to optimize campaigns for revenue: - EUR 660K to EUR 945K quarterly revenue (+43%) - 3x campaign velocity (9 to 27 per quarter) - 11.8% conversion on AI-identified segments - 47 A/B tests running simultaneously, all optimized for revenue [Read the full case study](https://www.pushwoosh.com/blog/manymoney-ai-case-study/) | [Learn more about ManyMoney AI](https://www.pushwoosh.com/products/ai-marketer/) ## Real revenue growth results Fintech #### European neobank: 43% revenue growth **Challenge:** Manual campaigns, low conversion, no revenue optimization **Solution:** ManyMoney AI revenue optimization platform +43% Quarterly revenue 11.8% Conversion rate 3x Campaign velocity 47 Concurrent A/B tests [Read the full case study](https://www.pushwoosh.com/blog/manymoney-ai-case-study/) Food delivery #### Food delivery platform: 47% revenue growth **Challenge:** Low repeat orders, generic promotions, declining order frequency **Solution:** AI-identified high-intent moments with personalized offers +47% Revenue in 90 days 4.2% Conversion rate $41 Average order value 2.3x Repeat order rate [See what 40% growth looks like](https://www.pushwoosh.com/blog/manymoney-ai-case-study/#is-40-revenue-growth-realistic-for-your-app) E-commerce #### E-commerce: cart recovery at scale **Challenge:** 70% cart abandonment rate, significant lost revenue from incomplete purchases **Solution:** Multi-step cart recovery with dynamic discount escalation 12% Cart recovery rate $180K Recovered per quarter +25% Overall conversion 3-step Recovery sequence Gaming #### Mobile gaming: IAP revenue optimization **Challenge:** Low ARPU, generic offers, untapped high-spender segment potential **Solution:** Personalized IAP based on player value and behavior prediction +52% ARPU increase +35% IAP conversion 67% High-spender conversion $89 High-spender ARPPU ### Start driving revenue growth today Turn engagement into revenue with campaigns optimized for money, not vanity metrics. 40% growth in 90 days is realistic with the right automation. Request demo Start for free --- ## E-Commerce Customer Engagement Platform URL: https://www.pushwoosh.com/products/e-commerce-solution/ Maximize conversions and customer lifetime value with automated omnichannel messaging powered by Pushwoosh. Keywords: e-commerce, customer engagement, mobile commerce, shopping app, retail, push notifications E-commerce ### Customer engagement platform for e‑commerce Higher sales come with great customer experiences. Ensure them for your e-commerce app users with Pushwoosh. ## Maximize your customer lifetime value with Pushwoosh's marketing solutions for e-commerce 25X higher conversion into target action +70% sales with abandoned cart recovery campaigns +40% to the average order value thanks to personalization ### All-in-one platform to: - **Convert** — Spur first-time conversions and repeat purchases. - **Upsell** — Send timely suggestions of higher-value items. - **Cross-sell** — Display popup product recommendations to grow average order value. - **Grow loyalty** — Retain your customers with exclusive discounts. Engage and re-engage your audience with brand image campaigns. **Respond immediately to triggered events** - AbandonedCart\n- AbandonedFavorites\n- AbandonedView **Segment your audience by their previous activity** - LastPurchase\n- LastAppOpen\n- ItemsPurchased **Set tags and send personalized offers** - MadeNpurchases\n- AddedXtoCart\n- LikedXproduct **Synchronize your messages across the channels** - PushOpen\n- PushOptIn\n- CTAclicked ### Reach your customers via their favorite channels - **[Push notifications]** — Remind customers of their desired products and inform them of back-in-stock items. - **[In-app messages](https://www.pushwoosh.com/products/in-app-messaging/)** — Entice shoppers with pop-up special offers and promo codes. - **[Email](https://www.pushwoosh.com/products/emails/)** — Add an extra channel for e-commerce customer engagement. - **Message inbox** — Reach even those customers who ignore your notifications. **Align your mobile messaging with offline data** Connect your external data collection systems. Suggest quick alternatives to out-of-stock items. Send fast back-in-stock notifications. **Reach large audiences 10x faster*** *with Pushwoosh compared to other customer engagement platforms. Deliver prompt notifications to thousands of customers via [API](https://www.pushwoosh.com/products/api/). **Follow through on the orders** Improve your e-commerce order fulfillment metrics with transactional push notifications and emails. Get 86% of customers to spend more by keeping them notified — and satisfied. --- ## Emails for gaming | Event promotion & win-back URL: https://www.pushwoosh.com/products/email-marketing-gaming/ Email marketing designed for mobile games success. Automate player communications, promote events, and boost retention with personalized campaigns. Keywords: email marketing gaming, gaming emails, game email campaigns, player retention emails, event promotion emails, win-back emails gaming Email for Gaming ### Email marketing for mobile games Promote events, win back lapsed players, and boost retention with email campaigns built for gaming. Automated player communications that drive downloads, DAU, and in-app purchases. ## What gaming email delivers Email reaches players outside your game when push can't. Promote new events, announce updates, win back churned players, and drive re-installs. Coordinate email with push and in-app for complete player engagement across all channels. **Reach uninstalled players** Email is your only channel after uninstall. Win back players who deleted the game with comeback campaigns, new content announcements, and exclusive offers. 15% of uninstalled players return via win-back emails vs 0% possible with push. **Promote major events** Drive participation in tournaments, seasonal events, and limited-time content. Email reaches players who disabled push or haven't opened the game in days. Tournament participation increased 32% with email plus push vs push alone. **Boost retention and ARPU** Keep players engaged between sessions with progress updates, reward reminders, and personalized offers. Higher retention equals higher lifetime value. Email-engaged players have 2.3x higher ARPU than push-only players. **Automated player lifecycle** Welcome series, engagement campaigns, churn prevention, win-back sequences. All automated based on player behavior and game events. Set once, run forever. Email flows trigger automatically based on player actions. ## Gaming email results that move the needle **Justdice drives engagement beyond onboarding with lifecycle messaging** Rewarded-play platform uses behavioral triggers, A/B testing, and churn-prevention flows to keep players engaged from day one onward. Read case study **Bladestorm boosts revenue 4.58% and MAU 16.62% with automated player flows** Game studio shifts focus from user acquisition to engaging existing players with well-timed, segmented notification and email campaigns. Read case study **Mobile game monetization: the ultimate guide to increase app revenue** Top monetization models (IAP, ads, subscriptions) and lifecycle messaging strategies that grow ARPU and lifetime value for mobile games. Read guide ## How gaming email works Multi-channel coordination ### Email plus push plus in-app equals complete player engagement Coordinate messaging across all channels. Push for immediate actions, email for deeper content, in-app for contextual guidance. All from one platform. - **Push**: Instant event notice and live-now reminders - **Email**: Detailed event info, registration links, and rewards preview - **In-app**: Contextual guidance during gameplay See all engagement channels for [gaming](https://www.pushwoosh.com/products/gaming/) to coordinate every player touchpoint from one platform. Behavioral automation ### Email triggers based on player actions Automated emails when players complete milestones, reach levels, make purchases, or show churn signals. Timely, relevant, personalized. - **Milestone celebrations**: Reach level 20, get reward email with next challenge - **Churn signals**: 7 days inactive triggers re-engagement sequence - **Purchase events**: Confirm IAP and recommend next bundle - **Achievement unlocks**: Celebrate progress, drive social sharing Trigger emails the moment a player action happens, with no manual sending required. Event promotion campaigns ### Maximize event participation Announce tournaments, seasonal events, limited-time content. Reminder emails leading up to events. Results and highlights after events end. - **7 days before**: Announcement with event details and rewards preview - **1 day before**: Final reminder with countdown - **Live now**: Direct join link to enter the event - **After event**: Results, highlights, and next event teaser Build a complete event series in one journey, automated end to end. Win-back and re-install ### Bring back churned players Automated win-back campaigns for inactive and uninstalled players. Show what's new, offer comeback rewards, create urgency. - **Day 30 inactive**: "We miss you" email with new content preview - **Day 60 inactive**: Exclusive comeback offer with limited-time bonus - **Uninstall detected**: "Here's what you're missing" with re-install link - **Returning player**: Welcome-back rewards and personalized progression path Recover revenue from the players you've already paid to acquire. ## Email campaigns that work for gaming Real campaign patterns that drive event participation, win back lapsed players, and grow ARPU. Each example combines email content, timing, and metrics. **Event promotion** Drive tournament and seasonal event participation with a coordinated 5-step email series: 7-day announcement, 3-day registration reminder, 1-day countdown, live-now link, and post-event recap. Example push: "Tournament starts tomorrow" — "Win 10K gems in the weekend cup. Tap to register and claim your seat." Result: 32% higher event participation and 45% open rate vs 15% average. **Win-back churned players** Re-engage inactive and uninstalled players. Day 7 'we miss you', day 14 social pull, day 30 comeback reward, day 60 last-chance offer, plus uninstall detection with re-install link. Example push: "Your guild needs you" — "Your guild is fighting without you. Come back and claim the boss reward." Result: 15% of churned players return and re-installed players show 1.8x higher retention. **Player lifecycle automation** Automated email series across the journey: welcome (Day 0-7), active engagement (weekly recap, new content), VIP exclusives for high spenders, and at-risk re-engagement when activity drops. Example push: "Welcome to the adventure" — "Here is how to level up fast. Open the game for your starter pack." Result: 40% higher D7 retention with lifecycle emails and 3x engagement on VIP offers. **Seasonal campaigns** Halloween, Lunar New Year, summer events. Pre-season anticipation, launch announcement, mid-season reminders, final-hours urgency, and post-season winners plus next-season tease. Example push: "Halloween event is live" — "Limited-time spooky skins inside. Tap to claim before midnight." Result: 28% higher event spend and 52% email-driven participation. **In-app purchase promotions** Drive IAP revenue with targeted offers: first-time buyer bonuses, seasonal sales, personalized bundle recommendations, flash sales, and VIP-only deals. Example push: "48-hour flash sale" — "Premium currency 50% off. Tap before the timer runs out." Result: 22% conversion on first-purchase emails and 35% higher ARPU for email-engaged players. **Tournament results recap** Post-tournament email with leaderboard, player rank, highlight reel, and next-event teaser. Personalized with player name and final standing. Example push: "You finished top 100" — "See your full leaderboard rank and claim your reward inside." Result: 60% open rate on results emails and 38% click-through to next event. ## Email tools built for game studios Everything you need to design, send, and optimize gaming email campaigns. See all email capabilities in [emails](https://www.pushwoosh.com/products/emails/) for the full feature set. **Drag-and-drop editor** Visual email builder, no coding required. Game-themed templates, mobile-optimized designs. Build an event announcement email in 15 minutes. **Player segmentation** Segment by spend level, game progress, engagement. RFM segmentation, behavioral segments. Email VIP players with exclusive tournament invites. **A/B testing** Test subject lines, content, send times. Automatic winner selection. "Tournament starts tomorrow" vs "Win 10K gems tomorrow" wins 32% higher open rate. **Dynamic content** Personalize with player name, progress, guild. Show relevant game assets. "Hi PlayerName, you're rank 12 in your guild. Push for top 3 to unlock bonus." **Send time optimization** AI determines best time per player. Timezone-aware sending. Each player receives email at their optimal engagement time. **Behavioral automation** Trigger emails based on game events. Milestone celebrations. Player reaches level 50 triggers an automatic congrats email with reward. **Event-driven campaigns** Schedule around game events. Coordinate with in-game calendar. Tournament series with 5 coordinated emails timed with game events. **Deep linking** Email links open game directly. Direct to specific screens (shop, event, tournament). Click "Join Tournament" opens the game on the registration screen. ### See gaming email in action Discover how Pushwoosh helps game studios boost retention, drive event participation, and win back churned players with email plus push. --- ## Email marketing platform for Telecom providers URL: https://www.pushwoosh.com/products/email-marketing-telecom/ Transform your telecom email marketing. Segment subscribers, automate workflows, and deliver personalized messages that reduce churn and boost engagement. Keywords: emails telecom, emails for telecom, email marketing platform for telecom, email marketing platform telecom Email for Telecom ### Email marketing platform built for telecom operators Reduce churn, drive plan upgrades, and boost subscriber engagement with personalized email campaigns. Segment your subscriber base, automate lifecycle flows, and deliver the right message at the right time with Pushwoosh. ## Trusted by telecom and communications brands ## Email results that move telecom KPIs 5X higher conversion for triggered email campaigns -25% churn rate with proactive email retention flows +18% ARPU through personalized upgrade emails ## Email features designed for telecom challenges Subscriber segmentation ### Segment subscribers by behavior, plan type, and lifecycle stage Generic email blasts don't work in [telecom](https://www.pushwoosh.com/products/telecom/). Pushwoosh lets you build granular subscriber segments based on real-time data: plan type, data usage patterns, payment history, contract status, and app engagement. - **Usage-based segments**: Group subscribers who approach data caps, use roaming frequently, or show declining engagement - **Lifecycle targeting**: Separate new activations, mid-contract subscribers, and those approaching renewal into distinct audiences - **Behavioral filters**: Target subscribers based on app activity, feature adoption, and service interactions So you can send the right message to the right subscriber at the right time, instead of blasting the same offer to your entire base. Drag-and-drop email builder ### Create professional telecom emails without coding Build on-brand subscriber communications using the visual email builder. Drag and drop content blocks, customize layouts, and preview across devices. - **Dynamic content tags**: Personalize [emails](https://www.pushwoosh.com/products/emails/) with subscriber name, current plan, data usage, and account details - **Pre-built telecom templates**: Start with templates designed for billing notifications, plan upgrade offers, and service alerts - **Mobile-optimized preview**: Ensure your emails look great on every device your subscribers use Which means your marketing team can launch campaigns in minutes without waiting for design or development resources. Email automation ### Automate email flows for every subscriber lifecycle stage Set up triggered email sequences that respond to subscriber behavior automatically. [Pushwoosh Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/) handles the logic while you focus on strategy. - **Onboarding sequences**: Welcome new subscribers with SIM activation guides, app feature walkthroughs, and plan optimization tips - **Payment reminder flows**: Escalate from friendly reminders to urgent notices as due dates approach, reducing missed collections - **Churn prevention campaigns**: Trigger retention emails when subscribers show risk signals like declining usage or approaching contract end dates - **Upgrade nudges**: Automatically email subscribers who exceed plan limits with personalized upgrade recommendations So you can run always-on lifecycle campaigns that keep subscribers engaged without manual intervention. Email analytics ### Track email performance with telecom-relevant metrics Monitor how your email campaigns impact the subscriber KPIs that matter: churn rate, ARPU, plan upgrade conversions, and payment collection rates. - **Campaign-level analytics**: Track open rates, CTRs, and conversion goals for every email sent - **Journey performance**: See how email touchpoints contribute to subscriber retention and upsell within automated flows - **A/B testing**: Compare subject lines, content variations, and send times to optimize performance across subscriber segments Which means you can continuously refine your email strategy based on real subscriber behavior data, not guesswork. ### See email marketing for telecom in action Discover how Pushwoosh helps telecom operators reduce churn, increase ARPU, and deliver personalized subscriber communications at scale. ## Amplify your email impact with cross-channel campaigns **Email + push notifications** Send a detailed plan upgrade email, then follow up with a [push notification](https://www.pushwoosh.com/products/mobile-push-notifications/) reminder for subscribers who haven't opened it. **Email + SMS** Email a monthly billing statement with full details. Use [SMS](https://www.pushwoosh.com/products/sms/) to alert subscribers when payment is overdue or a service change takes effect. **Email + WhatsApp** Send a plan comparison guide via email. Follow up on [WhatsApp](https://www.pushwoosh.com/products/whatsapp/) with an interactive conversation to help subscribers choose the right upgrade. ## Telecom email use cases that drive subscriber value **Subscriber onboarding** Welcome new subscribers with activation guides, app feature walkthroughs, and personalized plan optimization tips. **Plan upgrade campaigns** Email subscribers who approach data limits or show upgrade signals with personalized plan recommendations and comparison tables. **Payment collection** Automate escalating email reminders for overdue payments. Include direct payment links and clear instructions to reduce disconnections. **Churn prevention** Trigger retention emails when subscribers show risk signals. Deliver loyalty rewards, exclusive offers, and value reminders to keep them engaged. **New service adoption** Promote 5G migration, premium bundles, and add-on services with targeted email campaigns for eligible subscriber segments. **Service notifications** Send network maintenance alerts, coverage updates, and service disruption notices with clear resolution timelines. **Loyalty and rewards** Celebrate subscriber milestones with anniversary emails, exclusive deals, and early access to new plans and features. **Contract renewal** Start automated renewal email sequences well before contracts expire with tailored offers that incentivize subscribers to stay. ## Why telecom operators choose Pushwoosh for email marketing **97% deliverability rate** Your subscriber emails reach inboxes, not spam folders. Pushwoosh maintains high deliverability through dedicated IP management and authentication protocols. **No-code email tools** Build, segment, and automate without engineering support. Marketing teams launch campaigns independently with drag-and-drop tools. **Best value for money** No fees for subscriber base growth. Email, push, SMS, and in-app messaging included in one platform. **Seamless data integration** Import subscriber data via [API](https://www.pushwoosh.com/products/api/) for real-time sync with your BSS/OSS systems, or upload a CSV for targeted segment campaigns. ## Real results from telecom operators **50% higher engagement rate** Broadband and telecommunications company uses automated journeys and personalized messaging to onboard subscribers, promote new services, and drive engagement. ### Start sending smarter emails to your subscribers No cost to try Pushwoosh. Set up your first telecom email campaign in minutes. ## FAQ Q: What is an email marketing platform for telecom? A: An email marketing platform for telecom is a solution designed to help telecom operators and mobile network operators send targeted, personalized emails to their subscriber base. Unlike generic email tools, a telecom-focused platform integrates with subscriber data like plan type, usage patterns, payment history, and contract status to power segmentation, automation, and personalization at scale.\n\nPushwoosh provides telecom operators with subscriber segmentation based on behavioral and profile data, automated email flows triggered by subscriber events (data cap reached, missed payment, contract expiring), dynamic content personalization, and cross-channel orchestration that combines email with push notifications, SMS, in-app messaging, and WhatsApp.\n\nThis means you can move beyond generic email blasts and deliver relevant, timely communications that reduce churn, drive plan upgrades, and improve payment collection rates. Q: How can email marketing help reduce telecom subscriber churn? A: Email marketing reduces churn by enabling proactive, personalized communication with at-risk subscribers before they decide to leave.\n\nWith Pushwoosh, telecom operators can monitor behavioral signals like declining app engagement, reduced data usage, approaching contract end dates, or competitor offer exposure. When these signals are detected, automated email flows trigger retention campaigns: value reminders highlighting plan benefits, exclusive loyalty offers, personalized win-back deals, or plan optimization suggestions.\n\nBecause email allows for detailed content such as plan comparisons, usage summaries, and offer breakdowns, it's the ideal channel for giving subscribers the information they need to see the value in staying. Combined with other channels like push and SMS for timely nudges, email serves as the anchor of a comprehensive retention strategy. Q: Can I automate plan upgrade emails based on subscriber usage? A: Yes. Pushwoosh lets you set up automated email flows that trigger based on real subscriber behavior and usage patterns.\n\nFor example, when a subscriber consistently approaches their data cap, an automated journey can send a personalized email with a plan comparison showing how an upgrade would benefit them. If they don't act, a follow-up email can highlight additional features of the recommended plan, offer a limited-time discount, or show what other subscribers in their usage tier have chosen.\n\nYou can also target specific subscriber segments for 5G migration campaigns, premium bundle offers, or add-on service recommendations based on their current plan, device compatibility, and usage profile. A/B testing within each flow helps you identify which offers and messaging drive the highest upgrade conversion rates. Q: What types of telecom emails can I send with Pushwoosh? A: Pushwoosh supports both transactional and marketing email campaigns for telecom operators:\n\n**Transactional emails**: Billing statements, payment confirmations, plan change confirmations, SIM activation instructions, and service alert notifications.\n\n**Marketing emails**: Plan upgrade offers, new service promotions (5G, premium bundles), seasonal campaigns, loyalty program updates, and re-engagement campaigns for dormant subscribers.\n\n**Lifecycle emails**: Onboarding sequences for new activations, contract renewal reminders, payment collection flows, and churn prevention campaigns.\n\nAll email types support dynamic personalization with subscriber data: name, plan details, usage statistics, account balance, and more. You can build emails with the drag-and-drop builder, customize pre-built templates, or use the HTML editor for full control. Q: How does Pushwoosh integrate email with other telecom messaging channels? A: Pushwoosh is an omnichannel platform, so email works alongside push notifications, SMS, in-app messaging, and WhatsApp in a single Customer Journey Builder.\n\nFor telecom operators, this means you can design subscriber journeys that use each channel for its strengths. Send a detailed plan comparison via email, follow up with a push notification reminder, use SMS for time-sensitive payment alerts, and deliver in-app prompts when subscribers are actively using your app.\n\nThe journey builder includes channel fallback logic: if a subscriber is unreachable on one channel, the system automatically routes the message through an alternative. This ensures critical communications like payment reminders and service alerts always reach subscribers.\n\nAll channels share the same subscriber segmentation and behavioral data, so messaging is consistent and coordinated across every touchpoint. Q: How quickly can my telecom team start using Pushwoosh for email marketing? A: Telecom teams can start sending targeted email campaigns shortly after setting up Pushwoosh. The platform provides a no-code drag-and-drop email builder, pre-built templates for common telecom use cases (billing, onboarding, promotions), and default subscriber attributes for immediate segmentation.\n\nFor more advanced automation, your team maps custom events from your telecom systems (data cap events, payment events, plan changes) to Pushwoosh via API. Once connected, marketing teams can build, launch, and modify email campaigns independently without developer support.\n\nPushwoosh also offers CSV import for quick subscriber list uploads, so you can launch your first targeted campaign the same day. --- ## Email marketing templates | Pushwoosh URL: https://www.pushwoosh.com/products/email-marketing-templates/ Pre-made templates, available right inside Pushwoosh email builder — tailor them to your brand or use as inspiration for your next send. Keywords: email editor, email templates, pre-made templates, ready-to-use templates, visual editor Built-in feature ### Email marketing templates designed for app growth Launch conversion-focused campaigns in minutes with ready-to-use templates or customize them in Pushwoosh's drag-and-drop email builder. Triggered email templates Promotional email templates Seasonal email templates ## Triggered email templates Lifecycle marketing and automated campaigns aligned with user actions. Triggered email templates Promotional email templates Seasonal email templates Use template **Onboarding email** Reduce time-to-value for new users with step-by-step guidance that showcases core features and drives activation in your app. **Abandoned cart reminder** Recover revenue by reminding customers about items left in their cart with persuasive messaging, product images, and clear CTAs. **Order confirmation** Build trust with automated order confirmations that keep customers informed about their purchase status. **Appointment reminder** Reduce no-shows with timely reminders that keep customers informed about upcoming appointments and bookings. **Re-engagement email** Win back inactive users with targeted campaigns based on their last in-app activity, preferences, and likelihood to convert. ## Promotional email templates Emails designed to drive conversions and sales with clear CTAs and personalized elements. Use template **Birthday promo** Make customers feel special with personalized birthday offers that strengthen loyalty and drive celebration purchases. **Limited-time offer** Highlight exclusive deals with time-sensitive messaging that motivates customers to act before the opportunity expires. **Product catalog** Showcase your products beautifully with organized layouts that highlight features, prices, and benefits to drive purchases. ## Seasonal email templates Conversion-optimized emails for peak shopping moments. Use template **Holiday promo** Celebrate seasonal events with festive designs that capture attention and boost engagement during peak shopping periods. **Black Friday with voucher** Combine compelling visuals with discount codes to maximize conversions during high-stakes promotional campaigns. **Black Friday with timer** Create urgency with countdown timers that drive immediate action during your biggest sales events of the year. ## Get your emails ready for takeoff **1. Choose a template** Pick a template matched to your campaign goal and user segment. **2. Customize** Tweak the template to your brand with fonts, colors, and logos — no coding or designer needed. **3. Launch** Preview, test, and send to your audience with confidence. ## Need more room to experiment? **Drag-and-drop builder** Create your layout from zero with the Pushwoosh [drag-and-drop email builder](https://www.pushwoosh.com/products/drag-and-drop-email-builder/). **HTML builder** Use the Pushwoosh HTML builder to fine-tune every detail of your message. **AI assistant** Describe your idea and let [AI generate a template](https://www.pushwoosh.com/products/ai-marketer/) in seconds. ### See how to use templates in Pushwoosh Watch a quick walkthrough of the email builder: pick a template from the library, customize it with drag-and-drop, or switch to HTML for full control. ## Part of a unified engagement platform Pushwoosh email templates are just one piece of a complete omnichannel solution. **Real-time analytics** Track opens, clicks, conversions, and revenue in [real-time dashboards](https://www.pushwoosh.com/products/analytics/). **A/B/n testing** Test subject lines, content, CTAs, and send times to optimize performance. **Automation flows** Build automated email sequences triggered by [user behavior and events](https://www.pushwoosh.com/products/customer-journey/). **Segmentation** Create [precise audience segments](https://www.pushwoosh.com/products/marketing-segmentation/) based on behavior, demographics, and preferences. **Cross-channel flows** Combine email with push notifications, SMS, in-app messaging, and WhatsApp. **Integrations** Connect with your [existing tools](https://www.pushwoosh.com/integrations/): CRM, analytics, e-commerce platforms, and more. ## What our clients say about us > **Much better than many of the well-known email tools.** Preparing email campaigns quickly using templates and non-html content blocks is quick. Running ab tests is fast and straightforward, with detailed statistics that offer meaningful insights. — Wenddy D., Marketing Manager > **Affordable and feature-rich email marketing :)** I get a full suite of email marketing tools at a price lower than many popular platforms. It's easy to create emails using their no-code builder, define highly specific recipient segments and design behavior-triggered email flows for more personalized communication. — Sergie P., CEO ## FAQ Q: What types of email templates are available? A: Pushwoosh offers a wide variety of pre-made templates including product catalogs, holiday promos, birthday offers, Black Friday campaigns, limited time offers, onboarding emails, appointment reminders, abandoned cart reminders, re-engagement emails, and order confirmations. All templates are fully customizable to match your brand. Q: Can I customize the email templates? A: Yes, all templates are fully customizable. You can change fonts, colors, images, logos, and content to match your brand identity. Use our drag-and-drop editor for easy modifications or the HTML builder for advanced customization. Q: Do I need coding skills to use the email templates? A: No coding skills required! Our drag-and-drop editor makes it easy to customize templates without any technical knowledge. Simply select a template, modify the content and design elements, and you're ready to send. For advanced users, we also offer an HTML builder. Q: Can I create emails from scratch? A: Absolutely. While we offer pre-made templates for quick setup, you can also create emails from scratch using our drag-and-drop builder or HTML editor. This gives you complete creative freedom to design unique campaigns. Q: How do email templates integrate with other Pushwoosh features? A: Email templates are part of Pushwoosh's unified engagement platform. You can use them in automated workflows, combine them with push notifications and SMS in cross-channel campaigns, segment your audience for targeted sends, and track performance with real-time analytics. Q: Can I A/B test different email templates? A: Yes, Pushwoosh supports A/B/n testing for emails. You can test different subject lines, content variations, CTAs, and send times to optimize your campaign performance and improve engagement rates. Q: Are the email templates mobile-responsive? A: Yes, all Pushwoosh email templates are designed to be mobile-responsive. They automatically adapt to different screen sizes, ensuring your emails look great on desktops, tablets, and smartphones. --- ## E-commerce Email Marketing Solution URL: https://www.pushwoosh.com/products/email-platform-ecommerce/ Email automation for online stores that drives revenue. Send welcome series, cart reminders, and post-purchase emails that increase customer lifetime value. Keywords: emails ecommerce, emails for ecommerce, ecommerce email marketing, email automation for online stores, abandoned cart emails Email for e-commerce ### Turn every email into revenue for your online store Stop sending generic emails that get ignored. Pushwoosh helps e-commerce marketers create automated email campaigns that recover abandoned carts, bring back lapsed customers, and drive repeat purchases. ## Trusted by e-commerce brands worldwide ## Drive measurable revenue with email automation +70% sales with cart abandonment email recovery 5X higher conversion for triggered emails +40% average order value with personalization ## Email builder designed for e-commerce marketers ### Build revenue-driving emails without code Create professional [emails](https://www.pushwoosh.com/products/emails/) that showcase your products and drive purchases. The drag-and-drop builder makes it easy to design emails that convert browsers into buyers. - **Product block templates**: Drop in product images, names, prices, and buy buttons that link directly to your store - **Dynamic content insertion**: Automatically populate emails with abandoned cart items, recently viewed products, or personalized recommendations - **Mobile-optimized layouts**: Every email looks great on mobile devices where most shoppers check their inbox This means you can launch cart recovery, promotional, and transactional emails that match your brand without waiting for design or development resources. ### Personalize every email with customer data Make every email feel one-to-one. Pull customer data directly into your emails for personalization that increases open rates and conversions. - **Customer attributes**: Include names, loyalty points, purchase history, and preferences in subject lines and body copy - **Product recommendations**: Show items based on browsing history, past purchases, or frequently bought together patterns - **Location-based content**: Display relevant store locations, local promotions, or currency based on customer geography So your emails feel personally crafted for each shopper, building stronger relationships that translate into higher lifetime value. ### Pre-built templates for every e-commerce use case Launch campaigns in minutes with templates designed specifically for online stores. Each template includes personalization elements and proven layouts for e-commerce. - **Cart abandonment series**: Multi-email sequences that recover lost sales with product reminders and incentives - **Welcome and onboarding**: Guide new subscribers through your catalog and drive first purchases - **Post-purchase sequences**: Order confirmations, shipping updates, review requests, and cross-sell recommendations Which means you can start driving revenue immediately while refining your email strategy over time. ## Automate emails across the entire customer lifecycle ### Set and forget your revenue-driving email sequences [Pushwoosh Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/) lets you create automated email flows that run continuously, converting shoppers at every stage of their journey. - **Behavior-triggered sends**: Start email sequences based on cart additions, product views, purchases, or any custom event you track - **Multi-step sequences**: Build welcome series, cart recovery flows, and win-back campaigns with multiple touchpoints - **Smart timing**: Set optimal delays between emails and send at times when each customer is most likely to engage This means your [e-commerce](https://www.pushwoosh.com/products/e-commerce-solution/) email program runs on autopilot, capturing revenue around the clock without manual campaign management. ## Email campaigns that solve e-commerce challenges **Recover abandoned carts** Send automated reminders featuring the exact items left behind, with escalating urgency and incentives. **Drive repeat purchases** Re-engage past customers with personalized product recommendations based on their purchase history. **Convert new subscribers** Welcome email series that introduce your brand, highlight bestsellers, and offer first-purchase incentives. **Win back lapsed customers** Reactivation campaigns with exclusive offers for customers who haven't purchased in a while. **Enhance post-purchase** Order confirmations, shipping updates, and delivery notifications that build trust and satisfaction. **Alert for price drops** Notify customers when wishlisted or viewed products go on sale to capture price-sensitive shoppers. **Request product reviews** Timed follow-ups that ask for reviews after delivery, building social proof for your store. **Reward VIP customers** Exclusive emails for high-value segments with early access, special offers, and loyalty perks. ### See email automation for e-commerce in action Discover how behavior-triggered emails, personalization, and multi-channel campaigns drive revenue for online stores. ## Strengthen your email strategy with cross-channel campaigns **Email + push notifications** Alternate channels: reach shoppers who missed an email via hard-to-ignore [push notifications](https://www.pushwoosh.com/products/mobile-push-notifications/). Increase cart recovery rates by covering more touchpoints. **Email + SMS** Send order confirmation emails with full details, then use [SMS](https://www.pushwoosh.com/products/sms/) for time-sensitive alerts like delivery updates or flash sale announcements. **Email + WhatsApp** Deliver promotional emails with full product catalogs, then follow up via [WhatsApp](https://www.pushwoosh.com/products/whatsapp/) for two-way conversations about orders or support. ## Analyze email performance and optimize for revenue Analytics ### Track the metrics that matter to e-commerce Pushwoosh provides email [analytics](https://www.pushwoosh.com/products/analytics/) focused on what drives online store success: - **Revenue attribution**: See exactly how much revenue each email campaign generates - **Conversion tracking**: Monitor add-to-cart rates, checkout completions, and purchase conversions - **Engagement metrics**: Track open rates, click-through rates, and conversion goals E-commerce specific insights: - Cart recovery rates and recovered revenue - Product click-through from emails - Customer lifetime value by email segment ## Why e-commerce brands choose Pushwoosh for email **97% deliverability rate** Your cart reminders and promotional emails reach the inbox, not the spam folder. **Ease of use** - No-code email builder - Pre-built e-commerce templates - Send via interface or [API](https://www.pushwoosh.com/products/api/) **Best value for money** No fees for subscriber growth. Plus, you get push, in-app, SMS, and segmentation included. **Easy contact import** Import your customer list via API for real-time sync or upload a CSV to migrate existing segments. ## Real results from e-commerce brands 91.9% CTR with personalized messaging +28% growth in registered users +37% D30 retention improvement ## Success stories from e-commerce marketers **Fashion platform achieves 91.9% CTR with personalized messaging** Bantoa transformed generic campaigns into personalized communications based on style preferences and shopping behavior. The result: 94% of subscribers active monthly and +28% growth in registered users. Bantoa's case **Restaurant chain drives $2400+ revenue from single campaigns** Telepizza created targeted campaigns that deliver special offers to customers at high-impact moments. Targeted sends achieve 4-7% conversion rates and drive measurable sales growth. Telepizza's case ## What e-commerce marketers say about Pushwoosh > Thanks to Pushwoosh, we are able to reach an individual user in a precise way, offering them personalized content suitable to their tastes. — Enrico Antonini, Tech Team at Bantoa > Brilliant tool for automating customer engagement! It has some great options to make hyper-personalized messages based on customer interactions and touch-points. We have created multiple journeys to increase our funnel conversions. — Sushant K., E-commerce Marketing Manager > We switched to Pushwoosh because the platform integrates all digital marketing channels with CRM: email, SMS, mobile push, loyalty. — Camilo Andres L., Loyalty and Digital Media Analyst ## Ready to drive more revenue with e-commerce email? Start sending cart recovery emails, welcome series, and post-purchase sequences that turn browsers into loyal customers. ## FAQ Q: What types of emails should e-commerce stores send? A: Effective e-commerce email programs include several key campaign types: **Cart abandonment emails** that remind shoppers of items left behind and often include incentives to complete the purchase. **Welcome series** that introduce new subscribers to your brand, highlight bestsellers, and offer first-purchase discounts. **Post-purchase emails** including order confirmations, shipping updates, delivery notifications, and review requests. **Win-back campaigns** that re-engage customers who haven't purchased recently with personalized offers. **Promotional emails** for sales, new arrivals, and seasonal campaigns. **Browse abandonment emails** that follow up on product page views without cart additions.\n\nWith Pushwoosh, you can automate all these email types using behavior triggers. When a customer abandons a cart, views products, or makes a purchase, the relevant email sequence starts automatically. Q: How do abandoned cart emails work? A: Abandoned cart emails are triggered automatically when a customer adds items to their cart but doesn't complete the purchase. Pushwoosh tracks the cart abandonment event and starts your recovery sequence.\n\nA typical cart abandonment flow includes: a first reminder 1-2 hours after abandonment showing the items left behind, a second email 24 hours later adding urgency or social proof, and a final email at 48-72 hours potentially offering an incentive like a discount code.\n\nPushwoosh's dynamic content feature automatically inserts the abandoned products with images, names, and prices into each email. If the customer completes their purchase at any point, they automatically exit the cart recovery sequence and can enter a post-purchase flow instead. Q: Can I personalize emails with customer and product data? A: Yes. Pushwoosh's Dynamic Content feature lets you insert any customer or product data into your emails. Common personalization includes: customer first names in subject lines and greetings, loyalty points balance and VIP status, recently viewed products and browsing history, past purchase history for recommendations, abandoned cart items with images and prices, and location-based content like currency or store locations.\n\nYou can also personalize send times based on when each customer typically engages, and send emails in the customer's preferred language. This level of personalization significantly increases open rates and conversions because every email feels relevant to that specific shopper. Q: How does Pushwoosh integrate with my e-commerce platform? A: Pushwoosh integrates with e-commerce platforms through our SDK, API, and pre-built integrations. For common platforms like Shopify, you can connect through our integration to automatically sync customer data, purchase events, and cart activity.\n\nOnce connected, Pushwoosh automatically receives events like cart additions, purchases, and browse activity. You can use these events to trigger email sequences, segment customers by purchase behavior, and personalize emails with product data.\n\nFor custom e-commerce setups, our REST API lets you send any event or customer attribute to Pushwoosh. Your development team can integrate email triggers into your existing checkout and browse flows. Q: How do I measure the ROI of my e-commerce email campaigns? A: Pushwoosh provides analytics that track the business impact of your email program. Key metrics include: revenue attributed to each email campaign, cart recovery rate and recovered revenue, conversion rates from email to purchase, average order value by email segment, and customer lifetime value for email subscribers vs. non-subscribers.\n\nYou can track the complete customer journey from email open to purchase completion. A/B testing lets you compare different subject lines, content, send times, and incentive levels to identify the highest-converting approaches. All analytics update in real time so you can monitor performance and optimize your email strategy. Q: Can I combine email with other channels like push and SMS? A: Yes. Pushwoosh is an omnichannel platform, so you can coordinate email with push notifications, in-app messages, SMS, and WhatsApp in unified customer journeys.\n\nFor example, a cart abandonment journey might start with an in-app message while the shopper is still browsing, send a push notification an hour later, follow up with an email the next day, and use SMS for a final urgent reminder. Customers receive messages on their preferred channels, and you can set channel priorities to avoid over-messaging.\n\nThis omnichannel approach typically recovers more abandoned carts than email alone because you're reaching customers wherever they're most likely to engage. --- ## Email Marketing Platform | Personalized Campaigns | Pushwoosh URL: https://www.pushwoosh.com/products/emails/ Email marketing platform by Pushwoosh — marketing and transactional email in one place with push, in-app, SMS and WhatsApp. Built-in deliverability, pre-send checks, no list-size fees. Keywords: email marketing platform, email marketing software, transactional email, email automation, email deliverability, drag and drop email builder, email marketing automation Email marketing platform ### Launch emails in minutes, **retain for years** Marketing and transactional email, in one place with your other channels. Pay only for active users and the emails you send. Start for free Book Demo ## Trusted by companies that **live in the inbox** ## Whatever you want to do with email, **it's already here** **Standout designs with no code** Drag-and-drop, HTML, and AI in one editor. **Transactional and marketing, all together** Receipts and campaigns from one email marketing software. **One omnichannel journey** Email beside push, in-app, SMS, and WhatsApp, with fallback. **Built-in deliverability** Authentication, list hygiene, and unsubscribes handled for you. **Pre-send check** Test-send and catch broken links, spam flags, and clipping before you commit. **Personalization built in** Merge tags, dynamic content, and Liquid for every recipient. ## Build any email, **your way** A drag and drop email builder, ready templates, and an HTML editor cover every way you like to work. AI drafts and rewrites copy and generates artwork right in the editor. **Drag-and-drop builder** Professional emails with no code. **Pre-built templates** Transactional email templates and marketing layouts, ready in minutes. **HTML builder** Full control over layout and branding. ## Make every email **feel one-to-one** Merge tags, dynamic content, and Liquid tailor each email to the person reading it: their name, their last order, their tier, or any tag you send. You can go further than filling in fields — show a block only to lapsed users, swap the offer by segment, or localize by language, all from one template. **Back in stock** The email fires when a wishlisted item returns, with the product pulled in automatically. **Topic-based** Readers get articles that match what they said they care about. **Milestone upsell** Non-payers get targeted the moment they hit a milestone in your product. ## See what you can **build with Pushwoosh** ## Email, orchestrated with **every other channel** Drop email into a Customer Journey and it runs beside push, in-app, SMS, and WhatsApp, with reachability, fallback, and email marketing automation for scheduled sends. Email is the long-form leg; the rest are fast nudges. **Email + push** Reach people who missed the email with a push. **Email + SMS or WhatsApp** Receipt by email, OTP or alert by SMS or WhatsApp. **Email + in-app** Email brings them back, the in-app paywall converts. Deliverability ### Reach the inbox, **not the spam folder** Before you send, run a deliverability and compliance check. Pushwoosh test-sends your email to a verified address and reports back in two groups: - **Content check** — flags broken links, unsafe links, missing click tracking, spam score, and Gmail clipping. - **Compliance check** — confirms List-Unsubscribe headers, a working visible unsubscribe link, and a physical address. It sits on top of built-in deliverability — authenticated domain, monitored reputation, auto-cleaned list — so every email is scored before it ships and protected on its way to the inbox. Analytics ### Know what worked, **act on what's next** You see email performance at three levels: a single message when you want to fix the content, a campaign when you want to tune the logic, and dashboards for the whole program. Each message breaks down to the individual link, so you know exactly what got clicked.\n\nAnd since Apple Mail Privacy Protection has made open rates unreliable, clicks, conversions, and unsubscribes are the numbers worth acting on. ## What emails **are best for** **Transactional system-of-record** Order and booking confirmations, e-tickets, receipts, statements, and password resets. **Lifecycle and onboarding** Welcome series, double opt-in, onboarding drips, and milestone triggers. **Promotions and retention** Newsletters, seasonal promos, back-in-stock, price drops, and win-back. **Cart recovery** The long-form reminder that pairs with a push or web-push nudge. **Preferences and compliance** A category preference center, one-click unsubscribe, and compliant footers. ## Safe choice **for data storage** Pushwoosh is an email service provider that runs on its own hardware, so your subscriber data stays under your control rather than on a third-party public cloud. For EU and regulated brands, that means GDPR, BDSG, and German data residency — backed by ISO 27001:2022, HIPAA, SOC 2 Type 1, and EU-U.S. Data Privacy Framework coverage. ## Email comes on **every plan** **No list-size fees** You pay for active users and the emails you send. **Free to start** The whole platform, free up to 1,000 MAU. **Email-only plan** $5 per 1,000 monthly recipients. **Bundled sends** 20 email sends per MAU each month on Omnichannel, extra at $1.50 per 1,000. See full pricing Start for free --- ## Enterprise marketing solution | Scale with confidence URL: https://www.pushwoosh.com/products/enterprise-solution/ Enterprise marketing designed for large organizations. Advanced security, compliance, scale, customization, and white-glove support for global teams. Keywords: enterprise marketing solution, enterprise marketing automation, enterprise push notifications, enterprise security, enterprise compliance, marketing platform enterprise ### Marketing automation for **enterprise** organizations Enterprise-grade security, unlimited scale, and white-glove support. Deploy marketing automation across global teams with confidence in compliance, performance, and reliability. Request demo ## What enterprises get with Pushwoosh **Enterprise-grade security** SOC 2 Type II, ISO 27001, GDPR compliance. SSO, SAML, role-based access control. Private cloud deployment available for the strictest requirements. **Unlimited scale** 500K messages per second. Billions of messages per month. Dedicated infrastructure with no throttling or performance degradation at any volume. **White-glove support** Dedicated customer success manager, 24/7 priority support, dedicated Slack channel. Average P1 response time: under 15 minutes. **Global deployment** Multi-region infrastructure with data residency options in US, EU, and custom regions. 99.9% uptime SLA with geographic redundancy and disaster recovery. ## Proven at enterprise scale 500K/s Messages per second 99.9% Uptime SLA 190 Countries supported 80K+ Brands worldwide ## Enterprise capabilities Security and compliance ### Built for the most stringent requirements Enterprise security from the ground up. SOC 2 Type II certified, ISO 27001 compliant, GDPR ready. Data encryption at rest and in transit. Regular security audits and penetration testing. - **SOC 2 Type II** and **ISO 27001** certified - **GDPR, CCPA, HIPAA-ready** architecture - **SSO** (SAML, OAuth, OIDC) and multi-factor authentication - Role-based access control (RBAC) with granular permissions - AES-256 encryption, IP whitelisting, API key rotation - Audit logs, data retention policies, and right to deletion Scalability and performance ### Scale without limits Infrastructure built to handle global enterprise volume. 500K messages per second, billions per month. Dedicated infrastructure with guaranteed performance and no throttling. - **500,000 messages/second** throughput - **100M+ users** supported per organization - Multi-region deployment with auto-scaling infrastructure - Dedicated servers with no resource contention - **99.9% uptime SLA** and under 100ms API response time - Load balancing across regions with no rate limits for enterprise Advanced customization ### Tailored to your needs Custom integrations, API access, and white-labeling options. Flexible deployment models from multi-tenant cloud to on-premise. Work with our engineering team to build exactly what you need. - Custom API integrations and white-label branding - Custom domain support and bespoke workflow development - Private cloud (VPC) and on-premise options - Custom SLA agreements and data retention policies - Dedicated infrastructure with custom security configuration Enterprise integrations ### Integrate with your enterprise stack Pre-built integrations with enterprise platforms. Work with your existing data warehouse, CRM, CDP, and analytics tools. See all [multi-channel capabilities](https://www.pushwoosh.com/multi-channel-orchestration/). - Salesforce, HubSpot, Microsoft Dynamics - Snowflake, BigQuery, Redshift - Segment, mParticle, RudderStack - Adobe Experience Platform, SAP, Oracle - Event streaming (Kafka, Kinesis) and custom REST APIs ### ManyMoney: autonomous AI copilot for enterprise revenue Explore ManyMoney ManyMoney creates campaigns, identifies high-intent segments, runs A/B tests, and kills underperformers autonomously — no manual approval required. - **Campaign velocity** — compress 6-8 hours of work to 20 minutes - **Predictive targeting** — identify high-intent users 48-72 hours before conversion - **Autonomous optimization** — run dozens of simultaneous A/B tests, scale winners, drop underperformers within 48 hours - **Omnichannel journeys** — build conditional multi-touch sequences (push, in-app, email, SMS) from a single prompt - **Revenue guarantee** — +40% revenue growth in 90 days or full refund ## Security and compliance you can trust **Certifications and audits** SOC 2 Type II certified, ISO 27001 certified, GDPR and CCPA compliant. HIPAA-ready architecture with regular third-party security audits and penetration testing. **Data protection** AES-256 encryption at rest, TLS 1.3 in transit. Data residency options in US, EU, and custom regions. Geographic redundancy and automated disaster recovery procedures. **Access controls** SSO (SAML, OAuth, OIDC), MFA, RBAC with granular permissions. IP whitelisting, API key management, session management, and full audit logs for all actions. ## Deploy your way **Multi-tenant cloud** Shared infrastructure with isolated data. Fast deployment, managed updates, cost-effective. Full compliance certifications included. Suitable for most enterprise customers. **Private cloud (VPC)** Dedicated infrastructure in your VPC. Complete control, custom configuration, network isolation, and custom security policies. Your infrastructure, managed by Pushwoosh. **On-premise** Deployed in your own data center. Complete data control, behind your firewall, air-gapped option available. For highly regulated industries and government organizations. Data residency options: United States, European Union (GDPR compliant), United Kingdom, Canada, Australia, and custom regions on request. ## Enterprise features built for complex requirements **Advanced analytics** Custom dashboards, real-time reporting, data export to warehouse, full API data access. [AI-powered insights](https://www.pushwoosh.com/ai-powered-personalization/) **Multi-brand management** Manage multiple brands in one account. Separate workspaces, consolidated reporting, brand-specific templates, and cross-brand analytics. **Advanced segmentation** Unlimited segments, complex nested conditions, real-time updates, and predictive AI segments. [Learn about real-time segmentation](https://www.pushwoosh.com/real-time-segmentation/) **Full API and webhooks** Full REST API access, webhook support, custom event tracking, real-time data streaming, and customizable rate limits for enterprise volume. **Journey automation** Multi-step journeys, conditional branching, wait steps, A/B testing at scale, and journey analytics. [See journey orchestration](https://www.pushwoosh.com/multi-channel-orchestration/) **Team management** Unlimited team members, hierarchical permissions, department-based access, approval workflows, and activity audit logs. [Team features](https://www.pushwoosh.com/marketing-team-solution/) **SLA guarantees** 99.9% uptime guarantee, performance SLA, under 15-minute priority support response, custom SLA agreements available, transparent status page. **Dedicated infrastructure** Reserved capacity, no resource contention, guaranteed throughput, dedicated IP addresses, geographic redundancy across regions. ## Trusted by global enterprises > Pushwoosh was essential in bringing fans to our World Cup apps. Push notifications sent through Pushwoosh enable us to deliver a customized experience and lead to higher engagement. — Jonathan Gisiger, Digital Product Manager, FIBA > When evaluating Pushwoosh, we were paying attention to speed of pushes, quality of documentation and integration, reliability, uptime of services, and communication between support, tech, and AM, which you meet all of. — Archie Brooks, Head of Digital Product and Delivery, GB News 99.98% Uptime for enterprise clients 200M+ Messages/month delivered 43% Engagement increase <15 min P1 response time ### Ready for enterprise-grade marketing automation? Talk to our enterprise team about security, scale, and how we support global organizations. Custom demo tailored to your requirements. Request demo --- ## Event-based triggers for marketing automation URL: https://www.pushwoosh.com/products/event-triggered-marketing/ Drive engagement with event-based triggers. Automatically launch campaigns when customers take actions, capturing perfect moments for conversion and retention. Keywords: event-based triggers, event-triggered marketing, behavioral triggers, real-time triggers, marketing automation triggers ### Real-time event triggers for marketing Launch campaigns automatically when customers take action. Capture perfect moments for conversion, retention, and engagement with real-time behavioral triggers. Request demo Start for free ## What event-triggered marketing delivers Stop guessing when to message customers. Event-triggered marketing responds instantly when users take actions, browse products, abandon carts, or show intent signals. The right message at the exact moment customers need it. **Perfect timing, every time** Messages sent at peak intent moments, not arbitrary schedules. React to customer actions in real-time, capturing high-intent windows before they close. **Higher conversion rates** Behavioral triggers convert 3-5x better than scheduled campaigns. Users receive messages when they are actively engaged, not days later. **Zero manual work** Campaigns launch automatically when events fire. No scheduling, no manual sends, no delays. Set triggers once, run forever. **Capture every opportunity** Never miss a high-intent moment. Events trigger campaigns 24/7, even while you sleep. No opportunity left behind. ## How event-triggered marketing works Real-time event tracking ### Track any event, trigger any campaign Pushwoosh captures every user action in real-time: purchases, page views, app opens, feature usage, cart additions, video watches. Turn any event into a campaign trigger instantly. - **Custom event tracking**Define any event that matters to your business and track it via SDK or API. - **Instant event capture**Events are captured and processed in milliseconds, not batches. - **Full event history**See every user action across all sessions for precise behavioral targeting. Instant campaign triggers ### From event to message in milliseconds Campaigns launch the moment events fire. No batch processing, no delays. User takes action, campaign triggers, message delivers. - **Real-time processing**Events trigger campaigns within seconds of firing. - **Multi-channel delivery**One trigger can launch push, email, SMS, in-app, and WhatsApp simultaneously. - **Time-delay options**Set delays between event and send: immediate, 15 minutes, 1 hour, or any custom window. Conditional logic ### Smart triggers based on behavior patterns Combine multiple events, set conditions, create complex logic. Trigger campaigns only when specific conditions are met. - **AND/OR logic**Trigger only when user viewed product AND added to cart but did not purchase in 30 minutes. - **Time windows**Set conditions with time constraints: viewed product 3+ times in 72 hours. - **Segment filters**Trigger only for specific user segments: new users, high-value customers, at-risk users. Multi-channel triggers ### Trigger across all channels automatically One event can trigger push, email, SMS, in-app, and WhatsApp. Cross-channel sequences launch from single triggers. - **Simultaneous delivery**Send across all channels at once or sequence by channel preference. - **Fallback logic**If push is ignored, automatically follow up with email or SMS. - **Channel coordination**Prevent duplicate messages with cross-channel frequency capping. ## Real results from event-triggered campaigns 3-5x Higher conversion vs scheduled 12% Cart abandonment recovery rate 95% Open rate on purchase triggers 24/7 Automatic campaign activation ## Trigger campaigns on any user action **App engagement events** App open, session start, feature usage. Example: user opens app after 7 days → trigger win-back campaign. **Purchase events** Transaction complete, order placed, subscription renewed. Example: first purchase → trigger thank-you message and loyalty program invite. **Cart and browsing events** Add to cart, remove from cart, cart abandoned. Example: cart abandoned 30 min → trigger reminder push with discount. **Content consumption** Video watched, article read, course completed. Example: user completes 80% of course → trigger completion bonus offer. **Account events** Signup, login, profile updated, preferences changed. Example: new user signup → trigger welcome series across push, email, in-app. **Search and discovery** Product search, filter applied, viewed recommendations. Example: searched 'loans' 3 times → trigger personalized loan offer. **Time-based milestones** X days since signup, subscription expiring soon, birthday. Example: 7 days inactive → trigger re-engagement campaign. **Custom events** Any event you define and track. Example: loan calculator used → trigger pre-qualification offer. **Negative triggers** No purchase in X days, email unopened, missed milestone. Example: did not complete onboarding in 48h → trigger help offer. ## Why triggers beat schedules #### Scheduled campaigns - **Arbitrary timing**Messages sent on fixed dates regardless of user intent. - **Generic content**Batch-sent to all users with no behavioral context. - **Lower conversion**Users receive messages when they are not actively engaged. - **Missed intent windows**High-intent micro-moments pass before the message is sent. - **Manual overhead**Constant scheduling required to maintain campaigns. #### Event-triggered campaigns - **Perfect timing**Messages sent the moment users act, capturing peak intent. - **Behavioral context**Triggered by specific actions, fully personalized per user. - **Higher conversion**3-5x better results because users are actively engaged. - **Catch every moment**24/7 automation never misses a high-intent opportunity. - **Zero ongoing work**Set triggers once, campaigns run automatically forever. ## Event triggers for every use case E-commerce #### E-commerce trigger examples **Cart abandonment** - Event: User adds item to cart and exits without purchase - Trigger: 15 minutes of inactivity after cart add - Campaign: Push notification — "Your cart is waiting! Complete your order for 10% off" - Result: **12% recovery rate** **Browse abandonment** - Event: User views product 3+ times without adding to cart - Trigger: Immediate on third product view - Campaign: In-app message — "Still interested? Here is a special offer just for you" - Result: **8% conversion rate** **Post-purchase upsell** - Event: Purchase completed - Trigger: Immediate after order confirmation - Campaign: Email with related products + push 24 hours later - Result: **18% repeat purchase rate** Finance #### Finance and banking trigger examples **High-intent loan seeker** - Event: User views loan calculator 3+ times in 72 hours - Trigger: Third calculator view - Campaign: Push — "You are pre-approved! Check your rate in 60 seconds" - Result: **11.8% conversion rate** **Transaction alert** - Event: Transaction above $500 processed - Trigger: Immediate after transaction - Campaign: Push and SMS — "Transaction alert: $750 charged to your card" - Result: **98% user satisfaction, fraud prevention** **Investment opportunity** - Event: Stock price reaches user target - Trigger: Real-time price match - Campaign: Push — "AAPL hit your target of $155. Ready to buy?" - Result: **24% action rate** Gaming #### Gaming trigger examples **Churn prevention** - Event: Player has not opened the game in 3 days - Trigger: 72 hours of inactivity - Campaign: Push — "We miss you! Come back for exclusive rewards" - Result: **15% return rate** **Level completion reward** - Event: Player completes a difficult level - Trigger: Immediate on level complete - Campaign: In-app — "Congrats! Here is a power-up for your next challenge" - Result: **45% engagement boost** **VIP tournament invitation** - Event: Player makes 3 purchases in one week - Trigger: Third purchase within 7 days - Campaign: Push and in-app — "You are invited to the exclusive VIP tournament!" - Result: **32% participation rate** E-learning #### E-learning trigger examples **Course abandonment** - Event: Student completes 20% of course but has no progress for 5 days - Trigger: 5 days of inactivity after 20% threshold - Campaign: Email — "Don't give up! Pick up where you left off" - Result: **22% return rate** **Near-completion push** - Event: Student reaches 80% course completion - Trigger: Immediate on 80% threshold - Campaign: Push — "You are almost there! Finish today for a completion bonus" - Result: **56% completion increase** **Quiz failure support** - Event: Student fails quiz twice in a row - Trigger: Second quiz failure - Campaign: In-app — "Need help? Here are resources to master this topic" - Result: **68% pass rate on retry** Food delivery #### Food delivery trigger examples **Order delay notification** - Event: Delivery ETA extended by 10+ minutes - Trigger: Real-time ETA change detection - Campaign: Push and SMS — "Your order is running 12 min late. Here is 20% off your next order" - Result: **89% satisfaction maintained** **Reorder timing** - Event: 7 days since last order (typical reorder window) - Trigger: Day 7 milestone - Campaign: Push — "Craving your favorite? Reorder with one tap" - Result: **28% reorder rate** **Location-based offer** - Event: User enters 1 km radius of favorite restaurant during lunch hours - Trigger: Geofence entry combined with lunch time window - Campaign: Push — "You are near your favorite restaurant. Order now for fast delivery" - Result: **19% immediate order rate** ## Track every trigger, optimize every campaign Measure what matters and optimize your campaigns with built-in trigger analytics. - **Events in real-time**See trigger activations, messages sent, and performance at a glance. - **Conversion per trigger**Compare open rates and CTR per trigger type to find your top performers. - **Timing optimization**A 15 min delay converts 2x better than 60 min — see exactly which timing wins. Request demo Start for free Pushwoosh platform demo --- ## Customer Engagement Platform for Fintech & Banking URL: https://www.pushwoosh.com/products/fintech-banking/ Increase the usage of your core and innovative fintech & banking products with secure and engaging messaging fueled by Pushwoosh. Keywords: fintech, banking, customer engagement, push notifications, in-app messaging, financial services, mobile banking Fintech & banking ### Customer engagement platform for fintech & banking Increase the usage of your core and innovative fintech & banking products with secure and engaging messaging fueled by Pushwoosh. ## Drive in-app transactions with Pushwoosh's solutions for fintech and banking +16.6% engaged MAU up to 300% customer lifetime value +34% monthly recurring revenue ### All-in-one platform for: - **User engagement**: Grow user engagement by encouraging customers to increase the number of transactions and apply for more products inside the app. - **Product promo**: Create a full-scale messaging funnel and promote your new fintech & banking products adoption. - **User activation**: Optimize your CAC by onboarding and activating users and preventing uninstalls. ## Track user behavior and set up triggered campaigns **Respond immediately to triggered events** - TransactionMade\n- PageSeen\n- FeatureUsed **Stimulate in-app product discovery** - EngagedUsers\n- ExceedSpendLimit\n- SavingsAccountSeen **Segment your audience and boost personalization** - OptedInUsers\n- UsedXProduct\n- CashBackOption **Provide security and personal data privacy** - VerifiedUsers\n- UnusualAppOpen\n- UnusualLocation ### Build trust in every dimension of communication - **[Push notifications](https://www.pushwoosh.com/products/mobile-push-notifications/)**: Keep your users engaged by sending them new offers and encouraging them to take actions inside the app. - **[In-app messages](https://www.pushwoosh.com/products/in-app-messaging/)**: Stimulate product discovery and adoption. - **[Email](https://www.pushwoosh.com/products/emails/)**: Provide customers with periodical information such as news and reports on their accounts. - **[SMS](https://www.pushwoosh.com/products/sms/)**: Send security alerts and transaction details. **Capitalize on a deeper understanding of your customers** Update user profiles based on real-time or previous behavior. Combine attribute + behavior-based segmentation in your messaging. **Optimize your marketing campaigns & maximize revenue** Track the results of your campaigns and fine-tune your messages. Run A/B/n tests to make your campaigns more effective. **Personalize your messaging and nurture customer loyalty** Deliver new offers at the best moments to catch customer attention. Encourage engaged app users to apply for more products. --- ## First purchase onboarding platform URL: https://www.pushwoosh.com/products/first-purchase-onboarding/ First purchase onboarding platform that builds loyalty. Guide new customers, educate about products, and create experiences that drive repeat business. Keywords: first purchase onboarding, customer onboarding, post-purchase engagement, new customer retention, e-commerce onboarding First purchase onboarding ### Turn first-time buyers into loyal repeat customers A first purchase is just the beginning. Guide new customers through a personalized onboarding experience that educates them about your products, builds trust, and drives repeat business with Pushwoosh. ## Drive repeat purchases with strategic first purchase onboarding +70% repeat purchases with onboarding campaigns 25X higher conversion into target action +40% average order value with personalization ## First purchase onboarding built for e-commerce marketers ### Launch automated welcome journeys after every first purchase The moment a customer completes their first purchase is your best opportunity to build a lasting relationship. Pushwoosh lets you trigger personalized welcome sequences that start immediately after checkout. - **Purchase-triggered flows**: Automatically launch onboarding campaigns the moment a first order is confirmed, when engagement and excitement are at their peak - **Multi-step sequences**: Design welcome journeys that deliver value over days and weeks, from order confirmation to product tips to loyalty program invitations - **Smart timing**: Schedule each onboarding touchpoint based on individual customer behavior, ensuring messages arrive when new buyers are most likely to engage This means every new customer receives a structured onboarding experience that builds trust and sets the foundation for long-term loyalty. ### Educate new customers with personalized product content New buyers often don't know the full value of what they purchased. Pushwoosh helps you deliver targeted product education through [in-app messages](https://www.pushwoosh.com/products/in-app-messaging/) and push notifications that guide customers toward getting the most from their purchase. - **Dynamic content**: Pull the customer's purchased product details into onboarding messages automatically, showing relevant tips, tutorials, and care instructions - **Category-based education**: Tailor onboarding content to the product category purchased, such as skincare routines for beauty products or styling guides for fashion items - **Progressive disclosure**: Reveal features and product benefits gradually across multiple touchpoints instead of overwhelming new customers all at once So new buyers discover more value in their purchase, increasing satisfaction and reducing the likelihood of returns. ### Segment new buyers by purchase behavior and value A customer who bought a $200 item needs a different onboarding approach than someone who spent $15. Pushwoosh [behavioral segmentation](https://www.pushwoosh.com/products/segmentation-ecommerce/) lets you tailor the onboarding experience to each new buyer's profile. - **Purchase value segments**: Create distinct onboarding flows for high-value, mid-value, and entry-level first purchases with messaging that matches their investment - **Product category targeting**: Segment new customers by what they bought to deliver relevant cross-sell recommendations and product education - **Source attribution**: Identify how new buyers found you (paid ads, organic, referral) and customize onboarding messaging to match their acquisition context Which means you can invest more in onboarding high-value customers while keeping the experience efficient for everyone. ### Coordinate onboarding across every channel New customers engage on different channels. Pushwoosh first purchase onboarding campaigns reach buyers across push notifications, [email](https://www.pushwoosh.com/products/emails/), in-app messages, SMS, and WhatsApp in a single coordinated flow. - **Omnichannel sequences**: Start with a thank-you push notification, follow up with product education via email, then deliver a loyalty program invitation through an in-app message - **Channel preference routing**: Automatically deliver onboarding messages through each customer's most responsive channel for maximum engagement - **Cross-channel coordination**: Prevent duplicate messages across touchpoints so new customers never feel overwhelmed during the onboarding experience So you can guide new buyers through their onboarding journey across their preferred channels, improving engagement rates at every step. ### Drive the second purchase with timely recommendations The gap between the first and second purchase is where most [e-commerce](https://www.pushwoosh.com/products/mobile-push-ecommerce/) brands lose customers. Pushwoosh [Customer Journey](https://www.pushwoosh.com/products/customer-journey-ecommerce/) Builder helps you design onboarding flows that naturally lead to repeat business. - **Visual journey canvas**: Map out your entire first purchase onboarding flow with drag-and-drop, from the welcome message to the second purchase nudge - **Conditional branching**: Adapt the journey in real time based on customer actions. If they open a product tip email, send a related cross-sell suggestion. If they go silent, trigger a re-engagement offer - **Timed incentives**: Deliver a personalized discount or free shipping offer at the optimal moment, based on your product's typical repurchase cycle This means you build a complete onboarding-to-repurchase system that runs automatically, turning one-time buyers into repeat customers around the clock. ### See first purchase onboarding in action Discover how automated onboarding campaigns, behavioral segmentation, and omnichannel messaging help e-commerce brands turn first-time buyers into loyal customers. Watch our demo to see the platform at work. ## Why e-commerce marketers choose Pushwoosh for first purchase onboarding **Purchase-triggered automation** First purchase events fire instantly. Onboarding campaigns launch within minutes, reaching new customers while excitement about their purchase is still high. **Behavioral segmentation** Segment new buyers by purchase value, product category, acquisition source, and engagement level for precision onboarding. **Omnichannel delivery** Coordinate onboarding messages across push notifications, in-app messages, email, SMS, and WhatsApp in a single automated flow. **Dynamic personalization** Pull live product data, customer preferences, and purchase history into every onboarding message automatically. No manual content updates needed. **Onboarding analytics** Track repeat purchase rates, time to second order, product adoption metrics, and onboarding completion rates across every campaign. **Visual journey builder** Design multi-step onboarding flows with drag-and-drop. Set conditions, delays, and branching logic without writing any code. ## Success stories from e-commerce marketers **Fashion platform achieves 91.9% CTR with personalized campaigns** Bantoa turned generic messaging into personalized campaigns based on style preferences and shopping behavior. Segment-based targeting drove 94% monthly subscriber activity and +28% growth in registered users. Bantoa's case **Food delivery app grows DAU 10x with behavior-triggered campaigns** HungryNaki built automated campaigns triggered by homepage visits, menu views, and order events. Personalized multilanguage messaging drove a 2.6x increase in MAU and higher average order value. HungryNaki's case **Pizza chain drives $2400+ revenue from single push campaigns** Telepizza created location-based campaigns that deliver special offers when customers enter restaurant geozones. Targeted pushes achieve 4-7% conversion rates and drive measurable sales growth. Telepizza's case **Coupon app achieves 67.4% conversion with lifecycle campaigns** Omada's Almowafir app built behavior-based campaigns that guide shoppers from discount discovery to purchase. The personalized approach increased D30 retention by 4% and converted two-thirds of users to target actions. Omada's case ## FAQ Q: What is first purchase onboarding and why does it matter for e-commerce? A: First purchase onboarding is a structured communication sequence that guides new customers through the period immediately following their initial purchase. It typically includes order confirmation, product education, brand storytelling, loyalty program introductions, and personalized recommendations for complementary products.\n\nThis period is critical for e-commerce brands because it determines whether a first-time buyer becomes a repeat customer or never returns. Research shows that acquiring a new customer costs 5-7 times more than retaining an existing one, yet many brands invest heavily in acquisition while neglecting the post-purchase experience.\n\nWith Pushwoosh, you can automate the entire first purchase onboarding journey across push notifications, email, in-app messages, and SMS. Automated onboarding campaigns reach new buyers at the right moment with the right content, building the trust and engagement needed to drive repeat purchases. Q: How does automated first purchase onboarding work in Pushwoosh? A: Pushwoosh detects when a customer completes their first purchase by tracking the purchase event from your e-commerce app or website. This event triggers an automated onboarding journey built in Customer Journey Builder.\n\nA typical first purchase onboarding flow starts with an immediate thank-you message, followed by product tips or care instructions 24-48 hours later. Over the next 1-2 weeks, the sequence delivers brand education, loyalty program invitations, and personalized product recommendations based on what the customer purchased.\n\nEach message adapts to customer behavior in real time. If a new buyer opens a product education email and clicks through, the next message can be a cross-sell recommendation. If they go inactive, the journey can trigger a re-engagement offer. The entire flow runs automatically once configured, onboarding every new customer 24/7 without manual intervention. Q: What channels can I use for first purchase onboarding? A: Pushwoosh supports first purchase onboarding across multiple channels: push notifications, in-app messages, email, SMS, and WhatsApp. You can use any combination of these channels in a single onboarding flow.\n\nPush notifications work well for quick touchpoints like order updates and product tips. In-app messages are effective for showcasing loyalty programs or product tutorials when the customer is actively browsing. Email provides a richer format for detailed product education and brand storytelling. SMS and WhatsApp deliver high open rates for time-sensitive offers like expiring discounts.\n\nThe most effective onboarding approach uses multiple channels in a coordinated sequence. For example: a push notification thanking the customer right after purchase, a product education email at 48 hours, an in-app loyalty program invitation on next app open, and a cross-sell recommendation push at 7 days. Pushwoosh manages channel coordination automatically so customers never receive conflicting or duplicate messages. Q: How can I personalize the onboarding experience for different customer segments? A: Pushwoosh enables granular segmentation of new buyers based on multiple criteria:\n\n**Purchase value**: Create different onboarding flows for high-value first purchases (premium content, concierge-style messaging) versus entry-level purchases (product discovery, value reinforcement).\n\n**Product category**: Tailor onboarding content to what the customer bought. A new skincare buyer gets a skincare routine guide; a new electronics buyer gets setup tutorials and accessory recommendations.\n\n**Acquisition source**: Customize messaging based on how the customer found you. Customers from paid ads may need more brand education, while organic visitors may already be familiar with your products.\n\n**Engagement behavior**: Adapt the journey based on how the customer interacts with onboarding messages. Active engagers can receive more frequent touchpoints, while quieter customers get a lighter sequence to avoid fatigue.\n\nAll segments update in real time as customer behavior changes, ensuring each new buyer receives the onboarding approach most likely to drive their second purchase. Q: How do I measure the success of my first purchase onboarding campaigns? A: Pushwoosh provides detailed analytics for every onboarding campaign. Key metrics you can track include:\n\n**Repeat purchase rate**: The percentage of first-time buyers who make a second purchase within a defined period (30, 60, 90 days) after completing the onboarding sequence.\n\n**Time to second purchase**: How quickly onboarded customers return to buy again compared to customers who did not receive onboarding campaigns.\n\n**Onboarding completion rate**: The percentage of new customers who engage with each step of your onboarding journey.\n\n**Channel performance**: Compare engagement and conversion rates across push notifications, email, in-app messages, and other channels to identify which touchpoints drive the most value.\n\nAll analytics are available in real-time dashboards and can be broken down by customer segment, campaign variant, and time period. You can use these insights to continuously optimize your onboarding flows and maximize the lifetime value of every new customer. Q: When should I start sending onboarding messages after a first purchase? A: The optimal timing for first purchase onboarding depends on your product category and delivery timeline, but the general principle is to start immediately and maintain momentum.\n\nSend the first message (thank you and order confirmation) right after purchase. Follow up with product education or brand content 24-48 hours later, while the customer is still excited about their order. If your product requires delivery, use the waiting period to build anticipation with shipping updates and product tips.\n\nAfter the customer receives their order, send usage guides or care instructions within 1-2 days. Introduce your loyalty program around day 5-7. Present the first cross-sell or repurchase recommendation at day 10-14, depending on your typical repurchase cycle.\n\nPushwoosh supports intelligent send timing that analyzes each customer's engagement patterns and delivers onboarding messages when they are most likely to open and interact. Use frequency capping to limit onboarding messages to 1-2 per week so new customers feel welcomed, not overwhelmed. --- ## Gaming API Pushwoosh | Integrate marketing automation URL: https://www.pushwoosh.com/products/gaming-api-platform/ Gaming API platform that drives results. Seamless integration for player engagement, marketing automation, and analytics with robust APIs and documentation. Keywords: gaming API, game marketing API, Unity push SDK, Unreal notification API, game developer tools, mobile game SDK, push notification API Gaming API platform ### Marketing APIs for game developers Integrate player engagement, push notifications, and analytics in hours, not weeks. RESTful APIs, native SDKs for Unity and Unreal, comprehensive documentation. Built for developers who ship fast. View API docs Start for free ## What developers get API-first marketing automation for game studios. Send push notifications, track events, segment players, and measure performance through simple, powerful APIs. Unity, Unreal, iOS, Android, and cross-platform SDKs ready to integrate. **Fast integration** 2-10 days from SDK installation to production. Pre-built SDKs for Unity, Unreal, iOS, Android, React Native, Flutter. Push notifications live the same day. **Complete API coverage** RESTful APIs for push, in-app, email, segmentation, analytics, user management. Webhooks for real-time events. Full CRUD on all resources. **Developer-friendly docs** Interactive API reference, code examples in multiple languages, SDK guides, Postman collections, OpenAPI specs. Copy-paste code that works. **Built for scale** 500K API calls per second. Sub-100ms response times. No throttling during peak events. Handle 10M players and 50M API calls with zero downtime. ## API capabilities for gaming Trigger campaigns, track events, manage segments, and pull analytics directly from your game server. Every feature available in the dashboard works programmatically. [See all API capabilities](https://www.pushwoosh.com/products/api/). Push API ### Send push notifications programmatically Trigger push from your game server based on player actions. Real-time delivery to iOS, Android, and web. Rich notifications, deep links, and custom data supported. ```javascript POST /api/v3/notifications { "filter": "player_level > 20", "notification": { "content": { "en": "Tournament starts in 1 hour!" }, "data": { "tournament_id": "12345", "deep_link": "game://tournament/12345" } } } ``` Events API ### Track player behavior in real time Send custom events from the game client or server. Track purchases, level completions, and feature usage. Events trigger campaigns and power segmentation. ```javascript POST /api/v3/events { "user_id": "player_12345", "event": "level_completed", "attributes": { "level": 50, "time_seconds": 142, "score": 8750 } } ``` Segmentation API ### Create and manage player segments Build segments programmatically based on events, properties, and behavior. Update in real time. Target campaigns to specific player groups. ```javascript POST /api/v3/segments { "name": "High-value players", "filter": { "AND": [ {"total_spend": }, {"last_session": } ] } } ``` Analytics API ### Pull campaign and player metrics Retrieve campaign performance, player engagement, and conversion data. Export to your data warehouse. Build custom dashboards. ```javascript GET /api/v3/analytics/campaigns/ { "sent": 150000, "delivered": 142500, "opened": 64125, "clicked": 19237, "conversions": 2890 } ``` ## SDK integration for game engines Native SDKs for every major platform. Drop-in installation, full feature coverage, and code examples for common scenarios. [See all gaming integrations](https://www.pushwoosh.com/products/gaming/). Unity ### Unity SDK Unity 2019.4+ | C# | Unity Package Manager or manual import | 2-4 hours integration Supports push notifications, in-app messages, event tracking, and user properties. ```csharp // Initialize Pushwoosh.Instance.RegisterForPushNotifications(); // Track event Pushwoosh.Instance.PostEvent("level_completed", new ); // Set user properties Pushwoosh.Instance.SetUserId("player_12345"); ``` Unreal ### Unreal Engine SDK Unreal Engine 4.25+, UE5 | C++ and Blueprints | Marketplace plugin or manual | 2-4 hours integration Supports push, events, and analytics. Blueprint nodes for non-code workflows. ```cpp // Initialize UPushwooshBlueprint::RegisterForPushNotifications(); // Track event UPushwooshBlueprint::PostEvent("level_completed", TMap{ , }); ``` iOS ### iOS native SDK iOS 12+ | Swift, Objective-C | CocoaPods, SPM, manual | 1-2 hours integration Full API access with support for rich notifications and Live Activities. ```swift // Initialize Pushwoosh.sharedInstance().registerForPushNotifications() // Track event PWInAppManager.shared().postEvent("level_completed", withAttributes: ["level": 50, "score": 8750]) ``` Android ### Android native SDK Android 5.0+ (API 21+) | Kotlin, Java | Gradle dependency | 1-2 hours integration Full API access with rich notification support and background event delivery. ```kotlin // Initialize Pushwoosh.getInstance().registerForPushNotifications() // Track event Pushwoosh.getInstance().sendTags( Tags.Builder() .putString("level", "50") .putInt("score", 8750) .build() ) ``` Cross-platform ### Cross-platform SDKs React Native, Flutter, Cordova, Xamarin. Full feature support across hybrid stacks. 2-4 hours integration per platform. ```javascript // React Native Pushwoosh.register(); Pushwoosh.postEvent("level_completed", { level: 50, score: 8750 }); ``` ## Everything developers need Documentation, tooling, and community resources so your team is productive from day one. **Interactive API docs** Live API explorer with real requests. Try calls directly in the browser. Authentication handled automatically. **Postman collection** Pre-configured requests with environment variables. Full endpoint coverage. Import and start testing immediately. **OpenAPI spec** Machine-readable API definition. Generate client libraries. Import into any API tool. Always up to date. **Code examples repo** GitHub repository with integration examples. Unity, Unreal, native platforms. Community contributions welcome. **SDK quick starts** Platform-specific tutorials with step-by-step integration. Video walkthroughs and estimated completion times. **Testing tools** Send test push notifications. Debug event tracking. Validate API requests. Simulate player behavior. **Webhooks and callbacks** Real-time event notifications. Campaign status updates. Player action triggers. Custom endpoint configuration. **Developer community** Stack Overflow tag, Discord/Slack channels, GitHub discussions, and email support for technical questions. ## What you can build with our APIs Five real implementations game teams ship with Pushwoosh. Server-triggered ### Server-triggered notifications Multiplayer game needs to notify players of guild events. The game server detects a guild war starting, calls the API to send push to guild members, deep links open the game to the war screen, and the server tracks which players joined. ```javascript // On game server const guildMembers = await getGuildMembers(guildId); await pushwoosh.sendNotification({ users: guildMembers, message: "Guild war starting now!", deepLink: `game://guild-war/$` }); // Track who joined guildMembers.forEach(async (player) => { if (await playerJoined(player, warId)) { pushwoosh.trackEvent(player, "guild_war_joined", { war_id: warId, response_time_seconds: getResponseTime(player) }); } }); ``` **Result:** Real-time engagement based on live game events. Dynamic segments ### Dynamic segmentation Target different offers to spenders versus non-spenders. Track IAP events via API, create segments programmatically, send personalized offers, and measure conversion with the analytics API. ```javascript // Track purchase await pushwoosh.trackEvent(playerId, "iap_purchase", { amount: 9.99, item_id: "gem_pack_1000" }); // Create high-spender segment await pushwoosh.createSegment({ name: "High spenders", filter: "total_iap_amount > 50" }); // Send targeted campaign await pushwoosh.sendToSegment("High spenders", { message: "VIP exclusive: 50% off premium pack", offer_id: "vip_premium_50" }); ``` **Result:** 3x higher conversion with personalized targeting. Analytics export ### Real-time analytics integration Export engagement data to your data warehouse. Pull campaign metrics via API, extract player event data, stream to BigQuery or Snowflake, and build custom BI dashboards. ```javascript // Daily ETL job const campaigns = await pushwoosh.getCampaigns({ date_from: yesterday, date_to: today }); for (const campaign of campaigns) { const analytics = await pushwoosh.getCampaignAnalytics(campaign.id); await dataWarehouse.insert("campaign_performance", { campaign_id: campaign.id, sent: analytics.sent, delivered: analytics.delivered, opened: analytics.opened, clicked: analytics.clicked, conversions: analytics.conversions, revenue: analytics.revenue }); } ``` **Result:** Unified player engagement analytics across all systems. Lifecycle flows ### Automated lifecycle campaigns Onboard new players with an automated series. The SDK registers the user on signup, the server starts the onboarding sequence via API, and day 1, 3, and 7 campaigns trigger automatically. ```javascript // On player signup await pushwoosh.registerUser({ user_id: playerId, attributes: { signup_date: new Date(), platform: "iOS", acquisition_source: "organic" } }); // Start automated campaign await pushwoosh.addToJourney(playerId, "new_player_onboarding"); // Track milestone events await pushwoosh.trackEvent(playerId, "tutorial_completed", { duration_seconds: 180 }); ``` **Result:** Automated onboarding without manual campaign management. A/B testing ### A/B testing via API Test different notification copy for a tournament announcement. Create the test, send variants to random groups, track engagement, and scale the winner automatically. ```javascript const test = await pushwoosh.createABTest({ name: "Tournament announcement copy test", variants: [ { name: "Variant A", message: "Tournament starts in 1 hour!", percentage: 50 }, { name: "Variant B", message: "Win 10K gems! Tournament in 1 hour", percentage: 50 } ], success_metric: "game_opens" }); const results = await pushwoosh.getABTestResults(test.id); await pushwoosh.scaleVariant(test.id, results.winner.id); ``` **Result:** Data-driven optimization at scale. ## Built for performance <100ms Average API response time 500K/sec API requests handled 99.9% Uptime SLA <50ms Real-time event tracking **Sub-second response times** 95th percentile under 200ms. 99th percentile under 500ms. Consistent latency across regions. **Burst capacity** 500K push notifications per second. Unlimited events per second. No throttling during peak loads. **Global infrastructure** Multi-region deployment. CDN for SDK delivery. Low-latency endpoints worldwide. Data residency options. ## Enterprise-grade API security Production-ready security for the largest game studios. SOC 2 and GDPR compliance, encrypted transport, and full audit logging. **Authentication** API key authentication, OAuth 2.0, JWT tokens. Per-environment keys with safe rotation. **Authorization** Role-based access control, scope-based permissions, IP whitelisting, and automatic key rotation. **Data protection** TLS 1.3 encryption in transit. Encrypted at rest. PII masking in logs. GDPR-compliant data handling. **Monitoring** API usage monitoring, anomaly detection, abuse prevention, and full audit logs for compliance. ## Support for developers From self-serve community resources to dedicated technical account managers, the right support model for every team size. **Community support** Stack Overflow tag, GitHub discussions, Discord and Slack community, and the documentation portal. **Email support** Technical questions, integration assistance, bug reports. Response time under 24 hours. **Priority support** Dedicated Slack channel, video calls for complex integrations, custom SDK guidance. Response under 4 hours. **Enterprise support** Dedicated technical account manager, custom API development, on-site integration help, 24/7 phone support. ## Migrate from other platforms Move from OneSignal, Firebase, or Airship with zero downtime. Run both platforms in parallel until you are ready to cut over. **SDK integration in parallel** Install the Pushwoosh SDK alongside your existing platform. Validate event delivery in a test environment. **Event mapping and validation** Map your existing events and user properties to the Pushwoosh schema. Compare metrics side by side. **Gradual traffic shift** Move a percentage of traffic to Pushwoosh. Monitor delivery rates and engagement. Scale up over 1-2 weeks. **Full cutover** Switch all traffic to Pushwoosh once parity is confirmed. Keep the old platform as a fallback for 1 week. **Decommission old platform** Remove the legacy SDK from your next release. Typical migration time is 2-4 weeks end to end. ### Start integrating in minutes View API docs Start for free Explore our API documentation and start building. The free tier includes everything you need to test integration and go to production. --- ## User Engagement Platform for Game Apps URL: https://www.pushwoosh.com/products/gaming/ Grow your game app with a powerful solution for gaming user engagement and retention. Multiply your revenue like the strongest players with Pushwoosh. Keywords: gaming, game apps, user engagement, mobile gaming, push notifications, in-app messaging, game monetization, player retention Gaming ### User engagement platform for game apps When one-off playing turns into a habit, an occasional gamer converts into a paying customer. Monetize your gaming app user base with engaging messaging fueled by Pushwoosh. ## Boost your app revenue with Pushwoosh's solutions for gaming 3X higher CTR +16.6% engaged MAU +4.6% revenue ### All-in-one platform to convert into: - **Daily visitors**: Keep your players engaged to boost stickiness and reduce churn using repeating push notifications. - **Paying users**: Catch gamers at the highest point of excitement and increase conversion to making in-app purchases. - **Loyal subscribers**: Increase your sales and revenue with effective personalized offers — make best use of segmentation tools and triggered events. **Attribute- and event-based segmentation** Get all the tools to personalize your messages to the player's in-game performance, completed purchases, and session duration. **Event-triggered messaging based on user behavior** Drive your app monetization with automated communications that increase the game session frequency and promote paid content. **Recurring communications on a custom schedule** Keep scaling your number of active users with engaging daily and weekly deals and challenges. **Omnichannel multilanguage communication** Communicate in a language your users understand via the winning channels. Put your mix of pushes, in-apps, and emails into play. ### Up your game in every dimension of communication - **[Push notifications](https://www.pushwoosh.com/products/mobile-push-notifications/)**: Keep your users engaged by sending daily reminders, challenges, and offers. - **[In-app messaging](https://www.pushwoosh.com/products/in-app-messaging/)**: Onboard new users, collect feedback, and promote paid content and your other games at the moment when a player is more likely to convert. - **[Email](https://www.pushwoosh.com/products/emails/)**: Activate and re-activate users who have been inactive for a specific period of time. - **[Message inbox](https://docs.pushwoosh.com/product/messaging-channels/message-inbox/)**: Extend the time when a player can engage with your offer. **Retain users and reduce churn** with alluring rich media push notifications and in-app messages **Increase your game ratings** by gathering players' feedback at the moments when they're the happiest **Grow your app audience** by sending out push notifications with referral promotions ## Engage, retain, and monetize game app users like the strongest players --- ## Geo-targeting and geozones for location-based push | Pushwoosh URL: https://www.pushwoosh.com/products/geo-targeting/ Draw a geofence around a real-world location and trigger a message the moment a device enters it, standalone or as a live entry point into a customer journey. Keywords: geo-targeting, geozones, geofencing push notification, location-based push notifications, geozone cluster, proximity marketing Unified customer profile ### Geo-targeting and geozones Draw a geofence around a real-world location and send a message the moment a customer's device enters it: a standalone push, or a live trigger inside a journey. Book a demo Start for free ## Timing a message to where someone actually is You already know when a message lands best: the moment someone walks into the store, the hour before boarding, the third time this month they pass the same coffee shop. None of that fits a campaign calendar. Send on a schedule and you miss the moment. Send to everyone, all the time, and the location stops meaning anything. Geo-targeting lets the location decide when the message goes, instead of a clock. ## What it does A geozone is a circle: a center point and a radius, drawn on the map in the Control Panel. The moment a device carrying the SDK enters it, two things can happen. A standalone Geo-based push fires once, tied to that single zone. Or, if the geozone sits inside a cluster, it fires User enters geozone cluster, a real event inside Customer Journey Builder that can branch, wait, and send like any other entry point. | Mode | Scope | Where it lives | | --- | --- | --- | | Standalone Geo-based push | One geozone | Campaigns | | Geozone cluster | Several geozones grouped together | Customer Journey (event: User enters geozone cluster) | Cooldown keeps a repeat visit from re-triggering the same send: 1 minute to 41 days per geozone, or one shared value across the whole cluster. Unlike a location field checked once when someone signs up, a geozone reacts live, from where the device actually is right now. ### One zone, or a whole cluster Draw a single geozone for one location, or group several into a cluster (a mall, every branch of a chain, a string of airport gates), and the cluster fires as one trigger no matter which zone inside it gets crossed. ## What it adds to a unified customer profile Tags and events tell you what's true about someone and what they just did. Neither tells you whether they're standing in your store right now. A geozone cluster adds that as a live fact to the same [unified customer profile](https://www.pushwoosh.com/products/cdp/) that segments and journeys already read, so "walked into the mall" sits next to "opened the app" and "tagged high-value" instead of living in a separate system. Without it, location is a field you check after checkout, not a signal you can act on while it's still true. ## How it works **Draw the geozone** In Geozones, draw a circle on the map and set the radius to match the place: a doorway, a terminal, a whole retail park. **Group it into a cluster, or leave it standalone** A single geozone stays a standalone Geo-based push. Grouping several into a cluster turns them into one Customer Journey entry point. **Set the cooldown** Choose how long before the same person can re-trigger the same zone, from 1 minute up to 41 days. All three steps are no-code, in the Control Panel. The device needs to be sending location through the SDK first: nothing here works without that. Read the docs ## Built to sit next to triggered entry and segmentation A geozone cluster gets someone into the journey. What happens next comes from its neighbors. [Triggered entry](https://www.pushwoosh.com/products/triggered-entry/) is the mechanism that lets a location event open a journey the same way an app event or a scheduled date would. [Advanced segmentation](https://www.pushwoosh.com/products/advanced-segmentation/) narrows who the cluster can trigger for in the first place: loyalty members walking into the mall, not every device that passes the door. ### The pieces were built to sit together A shopper carrying the loyalty tag walks into the mall cluster. Triggered entry opens the journey. The send that follows is the one segmentation already decided they should get. ## A few places this fits | Where | What the zone does | | --- | --- | | Retail store or mall | Fires as a shopper crosses the doorway, scoped to a loyalty segment | | Airport or terminal | A cluster around the gates opens a journey timed to the boarding window | | Coffee shop or QSR | A single geozone pings a nearby offer, and the cooldown blocks repeat pings on the same visit | ## What to keep in mind **A few things worth checking before you build on a geozone.** - Fires on entry only. There's no exit trigger yet. - Cooldown tops out at 41 days per geozone, or one shared value for the whole cluster. - Zones are circular. Size the radius to the place, and confirm the current minimum and maximum with docs before you build around a specific number: the product guide and the API reference don't fully agree on it. - No published cap on zones per cluster or clusters per app. Confirm current limits before planning a large rollout. - Geofencing runs on GPS and network location, not iBeacon: there's no beacon detection despite the name showing up in older material. - Needs location permission and background access on the device. No permission, no entry event. ## Reach people where they already are A geozone doesn't wait for a campaign calendar. It fires the moment someone's actually there. Book a demo Start for free --- ## Conversion goals for customer journeys | Journey conversion tracking URL: https://www.pushwoosh.com/products/goals-tracking/ Set the event that means a journey worked, count late conversions for up to 30 days after exit, and optionally end the sequence the moment a user converts. Keywords: conversion goals, customer journey conversion tracking, journey goal tracking, conversion window, end journey after conversion, marketing automation goals Customer Journey Builder ### Know when a journey worked Conversion goals is a journey-wide setting that names the event that counts as success. Late conversions still count for up to 30 days after someone leaves, and you can end the sequence the moment a user reaches the goal. Book a demo Start for free ## What conversion goals gives you **Goal definition** Pick the event that means the journey worked, and narrow it with an attribute condition. **30-day conversion window** A user who converts after leaving the journey still counts, for up to 30 days. **End journey after this event** Opt-in cancellation of whatever is left of the sequence the moment someone converts. **Multiple goals, OR logic** Track more than one goal, and reaching any one of them ends the journey there. ## What you configure | Setting | What it does | Default | | --- | --- | --- | | Goal event | The event that counts as success, such as purchase or subscribe | Not set | | Attribute condition | Narrows the goal event, such as an order value above a threshold | Off | | Conversion window | How long after exit a matching event still counts, up to 30 days | Off (0 days) | | End journey after this event | Cancels the rest of the sequence for a user who reaches the goal | Off | | Multiple goals | Track more than one event; reaching any one of them ends the journey (OR logic) | One goal, unless you add more | ### Configured once, for the whole journey Conversion goals lives on the journey's Settings panel, set once for the whole journey rather than dropped onto the canvas like a time delay or a condition split. Pick the event that means success, a purchase, a subscription, a booking, and add an attribute condition if the plain event is not specific enough. Set the conversion window up to 30 days. Anyone who reaches the goal within that window after leaving the journey still counts as converted, so a purchase 10 days after someone dropped off a cart-recovery sequence is not lost from the number. ### Stop messaging people who already converted Turn on "End journey after this event" and Pushwoosh cancels whatever is left of the sequence for that user the moment they reach the goal. It is off by default, so a journey without it keeps sending the rest of the sequence even after someone has already done what it asked. Track more than one goal at once, and the journey ends as soon as a user reaches a single one of them, whichever comes first. That fits a mixed audience with more than one possible win, like a marketplace tracking both buyer and seller conversions. ## Where it fits **E-commerce and marketplaces** Goal = purchase. End the cart-recovery sequence the moment someone checks out. **Mobile games** Goal = an in-app purchase event. Stop the spend prompts once a player has already paid. **Creator and subscription apps** Goal = subscribe. Measure whether the trial reminder sequence actually converts. Almost any journey with a real conversion event benefits, but it pays off most where that event is clean and unambiguous. - E-commerce - Marketplaces - Mobile games - Creator apps - Fintech - Airlines - Food delivery - Ride-hailing - Media & streaming ### The same goal picks A/B/n winners for you [Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/) can branch, wait and pace a sequence exactly how you want. Conversion goals is what turns that into a real number: this journey converted 8% of everyone who entered it, measured against the event you defined as success. The same setting feeds [A/B/n split testing](https://www.pushwoosh.com/products/abn-split/) directly: it is the goal the platform scores each branch against. In automatic mode, the branch that converts more people gets the new traffic without a manual step; in manual mode, the same numbers are there for you to read before you click Keep only winner. ## Conversion data stays on our own hardware Whatever event you track as a goal runs through the same infrastructure as the rest of the platform. Pushwoosh runs on its own hardware in the US and Germany, under GDPR and BDSG. Full detail sits on the [data safety](https://www.pushwoosh.com/products/data-safety/) page. ## How it works **Open the journey's Settings panel** Choose the event you want to count as the goal, and add an attribute condition if you need to narrow it. **Set the conversion window** Up to 30 days after someone leaves the journey. A converting user inside that window still counts. **Turn on End journey after this event** Optional. Converted users stop receiving whatever is left of the sequence. Leave it off and the sequence keeps running for everyone. The journey's own Performance statistics show how many people who entered reached the goal, so the conversion rate sits next to the journey itself. Read the docs See the journey builder **Good to know: what conversion goals does and does not cover.** - It lives in the journey's Settings panel; there is no canvas element to drag in. - The conversion window caps at 30 days after someone leaves the journey. - "End journey after this event" is off by default. Leave it unchecked and converted users still get the rest of the sequence. - Multiple goals are matched with OR: the journey ends as soon as a user reaches any one of them. - The event you track has to already reach Pushwoosh through the SDK or API. A goal reads existing events, it does not define new ones. ## FAQ Q: Is conversion goals a canvas element I drag onto the journey? A: No. It is a setting on the journey itself, configured once from the Settings panel, unlike flow-control elements such as time delay or condition split that sit on the canvas. Q: How long can the conversion window be? A: Up to 30 days after a user leaves the journey. A conversion inside that window still counts, even if the user already exited. Q: Does the journey stop sending messages automatically once someone converts? A: Only if you turn on "End journey after this event." It is off by default, so without it a journey keeps sending the rest of the sequence to users who already converted. Q: What happens if I set more than one goal? A: The journey tracks all of them at once, and a user who reaches any one of them ends the journey there rather than needing to reach every goal. Q: How does this connect to A/B/n split testing? A: A/B/n split testing reads the same conversion goal to score each branch. In automatic mode it routes new users to the winning branch without a manual step; in manual mode you read the same numbers and click Keep only winner yourself. See [A/B/n split testing](https://www.pushwoosh.com/products/abn-split/). Q: Where do I see whether a goal is being reached? A: In the journey's own Performance statistics, alongside the rest of its numbers rather than in a separate report. --- ## Create Google Wallet Pass in minutes | Pushwoosh URL: https://www.pushwoosh.com/products/google-wallet-pass/ Create a Google Wallet pass without code. Design it in a visual builder, generate a save link, and add the official Add to Google Wallet button. Free to start. Keywords: google wallet pass, google wallet create pass, add to google wallet button, google wallet pass creator, apple and google wallet Google Wallet ### Create Google Wallet pass **in minutes** A Google Wallet pass is a digital loyalty card, the native card, ticket, or coupon your Android customers save with one tap, straight into Google Wallet. Start free Book a demo ## Ships with the official **Add to Google Wallet button** Every pass comes with a real Add to Google Wallet button and its save link, the branded control Google publishes. Drop it on your site, in an email, or behind a QR code, and one tap saves the pass to the customer's phone. ## Skip a separate Google Wallet pass creator — **build it in Pushwoosh** You don't need a standalone pass creator. Pushwoosh runs the Google Wallet build in the Control Panel, connected to your own issuer account through the official Google Wallet API. ****Design**** Pick a pass type, add your branding and fields, and watch the live preview. ****Generate**** Click Generate, and Pushwoosh creates the pass and its save link on your issuer account. ****Distribute**** Share the save link or QR code. When someone saves the pass, their device registers for updates. Running this across a big list is the platform view for wallet passes for business. ## Google Wallet Pass — **FAQ** Q: What is a Google Wallet pass? A: It's a digital card kept in the Google Wallet app on Android: a loyalty card, offer, gift card, event ticket, boarding pass, or transit ticket. Change a value and Google syncs it to every saved device, no reinstall. Q: Do I need the official Add to Google Wallet button? A: Yes, and it comes built in. Every pass ships with the official Add to Google Wallet button and save link, so you add it to any channel without building your own. Q: Does the customer get notified when the pass changes? A: For loyalty, event, and flight passes, Google sends an Android notification when a field changes. It writes the text itself and caps it at three per pass a day. Q: Need iOS too? A: The same idea can [create an Apple Wallet pass](https://www.pushwoosh.com/products/apple-wallet-pass/) for iPhone, built on Apple's side instead of Google's. ## Create your Google Wallet pass — **free to start** Design it, generate it, and share it today. Start free Book a demo --- ## High-Speed Push Notifications | Send Millions in Seconds URL: https://www.pushwoosh.com/products/high-speed-push-notifications/ From sports updates to breaking news to weather alerts and travel updates, seconds can make a huge difference. Our powerful High-Speed Delivery technology allows sending up to 500,000 push notifications per second! Keywords: high-speed push, push notifications, fast delivery, real-time messaging, scalable push, sports updates, breaking news ### High-speed push notifications From sports updates to breaking news to weather alerts and travel updates, seconds can make a huge difference. Our powerful High-Speed Delivery technology allows sending up to 500 000 push notifications per second! That's at least 100x faster than the average push notification speed! ## Why use high speed push notifications? **Real-time engagement is key** Nowadays high-speed communication is the key to success. It's vital to deliver time-sensitive content first, so more and more companies are realizing the power of real-time digital engagement. **Industry-leading speed** Pushwoosh High-Speed Push Notifications are the fastest in the industry. Be the most reliable source of information in the market, increase customer engagement, loyalty and get more revenue. **Blazing fast delivery** 1 million push notifications per 3 seconds. Reach large audiences as quick as you need to and be the first to deliver hot news and other time-sensitive content. **Highest CTR** Precise user segmentation allows you to send relevant and timely messages to the right audiences, which results in sky-high Click-Through Rates. For example, football match updates reach up to 12% CTR! **Super scalable solution** Whether you have ten or ten million devices, your push campaigns will be running smoothly. Grow with your own tempo and increase the power of your Pushwoosh account as and when necessary. **99.9% Uptime SLA** To ensure that there are no interruptions in our clients' marketing flow, we offer 99.9% availability of our service with our Private Offering. ## High-speed push notifications drive business goals Push notification send speed is imperative for success. Many large companies and organizations already use the advantages of High-Speed Push Notifications. ### Sports organizations Sports organizations use High-Speed Push Notifications to inform sports fans about score changes, turning points of matches, goals and penalties, substitutions, official line-ups, red cards and other important news in real time. We are proud to say that we help the International Basketball Association (FIBA) to keep sports fans timely updated on all important changes and events. The news is delivered at lightning speed! [Read the FIBA success story](https://www.pushwoosh.com/blog/fiba/) ### Media companies Media companies use High-Speed Push notifications to deliver breaking news and time-sensitive content to their subscribers' screens at blazing speed. Pushwoosh allows them to be the first to update their audience on all major events, happening in the world. Haaretz and ONE.co.il have successfully implemented High-Speed Push Notifications to deliver important news to their subscribers without any delays, so now they are enjoying steady user base growth. [Read the ONE.co.il success story](https://www.pushwoosh.com/blog/one/) ### Easy integration and on boarding We'll make sure your integration with Pushwoosh goes smoothly and quickly. Your personal experienced Customer Success Manager will provide the highest level of support and help you build effective marketing strategies. Besides, we offer quick and seamless integration with well-known platforms, such as Salesforce, Adobe, Marketo, etc. --- ## In-app messaging for E-commerce | Boost conversions URL: https://www.pushwoosh.com/products/in-app-messaging-ecommerce/ E-commerce in-app messages that convert. Engage shoppers at key moments, reduce cart abandonment, and increase average order value with smart messaging. Keywords: in-app messaging ecommerce, in-app messaging for ecommerce, in-app messages ecommerce, ecommerce popup messages, shopping app engagement In-app messaging for e-commerce ### Turn browsers into buyers with perfectly timed in-app messages Engage shoppers at key moments within your app. Reduce cart abandonment, promote special offers, and increase average order value with targeted in-app messages that convert. ## Trusted by leading e-commerce brands ## Drive measurable revenue growth with in-app messaging 25X higher conversion into target action +70% sales with cart recovery campaigns +40% average order value with personalization ## In-app messaging built for e-commerce marketers ### Recover abandoned carts before customers leave Stop losing sales to cart abandonment. Pushwoosh detects when shoppers add products to cart but hesitate to complete checkout, then displays timely [in-app messages](https://www.pushwoosh.com/products/in-app-messaging/) with personalized offers right when they're still in your app. - **Exit-intent triggers**: Show in-app messages when users attempt to leave checkout, offering a last-chance discount or free shipping incentive - **Product-specific reminders**: Display abandoned items with images, names, and pricing directly in the in-app message for instant recognition - **Progressive discounts**: Test different incentive levels (10%, 15%, free shipping) within in-app messages to find the optimal conversion rate This means you can recover abandoned carts while shoppers are still engaged with your app, converting hesitation into completed purchases without waiting for them to leave and hoping they return. ### Promote flash sales and limited-time offers Drive urgency and immediate action. Display eye-catching in-app messages about flash sales, exclusive deals, and limited-time promotions that capture attention and convert browsing shoppers into active buyers. - **Countdown timers**: Include live countdown displays in in-app messages to create urgency for limited-time promotions - **VIP early access**: Show exclusive sale previews to your most loyal customers before the general audience - **Personalized sale alerts**: Display targeted discount messages based on browsing history, wishlisted items, or favorite categories So you can generate immediate revenue spikes during promotional periods by reaching customers with compelling, time-sensitive offers while they're actively shopping in your app. ### Design engaging in-app messages without coding Create stunning in-app messages that match your brand. Pushwoosh's no-code editor lets you build professional popups, banners, and interactive elements without developer resources. - **Drag-and-drop builder**: Design in-app messages effortlessly with pre-made templates and customizable elements - **Interactive formats**: Use scratch cards, wheels of fortune, and surveys to gamify promotions and collect customer preferences - **Brand consistency**: Upload custom HTML designs or modify templates to match your app's visual identity Which means your marketing team can launch targeted in-app campaigns independently, reducing time-to-market and freeing developers to focus on core product features. ### Segment shoppers by purchase behavior Go beyond basic demographics. Pushwoosh's advanced segmentation lets you create dynamic customer segments based on real shopping behavior, purchase history, and engagement patterns. - **RFM segmentation**: Automatically categorize customers by Recency, Frequency, and Monetary value to identify VIP shoppers, at-risk customers, and dormant segments - **Browse history targeting**: Show product recommendations based on viewed items, categories browsed, and time spent on specific product pages - **Lifecycle stage targeting**: Display different in-app messages to first-time browsers versus repeat customers with messaging that matches their relationship with your brand This means you can show hyper-relevant offers that resonate with each customer segment, increasing conversion rates by delivering the right message to the right shopper at the right moment. ## E-commerce use cases powered by in-app messaging **Cart abandonment recovery** Display in-app messages when shoppers hesitate at checkout, offering incentives like free shipping or discount codes to complete their purchase. **Flash sale announcements** Show full-screen promotions for limited-time sales, new product drops, and exclusive early access offers to your VIP customers. **Personalized recommendations** Display product suggestions based on browsing history, items in cart, and products frequently bought together to increase average order value. **Price drop alerts** Notify shoppers via in-app messages when products they viewed or wishlisted go on sale, converting price-conscious browsers into buyers. **Promo code distribution** Deliver personalized discount codes through gamified in-app experiences like scratch cards or wheel of fortune to drive engagement and conversions. **Loyalty program promotion** Remind customers of their points balance, available rewards, and exclusive member benefits to encourage repeat purchases. **New customer onboarding** Guide first-time shoppers through your app with welcome discounts, product discovery tips, and category browsing prompts. **Feedback collection** Request product reviews, gather NPS scores, and collect customer preferences through in-app surveys at optimal moments. ### See in-app messaging for e-commerce in action Discover how targeted in-app messages and behavioral segmentation enable cart recovery campaigns that drive revenue. Watch our demo to see the platform in action. ## Why e-commerce brands choose Pushwoosh **Real-time personalization** Dynamic content in in-app messages pulls live product data, pricing, and inventory status for every customer automatically. **Behavior-triggered display** Show in-app messages based on any customer action: products viewed, time on page, cart value, scroll depth, and exit intent. **Perfect timing control** Set frequency capping and display rules to ensure in-app messages appear at optimal moments without annoying your shoppers. **Omnichannel campaigns** Coordinate in-app messages with push notifications, emails, and SMS for consistent messaging across all customer touchpoints. **Revenue attribution** Track exactly how much revenue each in-app message campaign generates, with conversion tracking and ROI reporting. **Visual journey builder** Design complex automation flows with drag-and-drop canvas. No coding required to build sophisticated e-commerce campaigns. ## Real results from e-commerce brands > Thanks to Pushwoosh, we are able to reach an individual user in a precise way, offering them personalized content suitable to their tastes. — Enrico Antonini Fashion [e-commerce](https://www.pushwoosh.com/products/e-commerce-solution/) platform Bantoa achieved 91.9% CTR and +28% registered user growth by leveraging Pushwoosh's personalized messaging and advanced segmentation capabilities. ## Ready to increase conversions in your shopping app? Start engaging shoppers at key moments with targeted in-app messages that reduce cart abandonment and boost average order value. ## FAQ Q: How do in-app messages help reduce cart abandonment in e-commerce apps? A: In-app messages for cart abandonment work by detecting when a shopper adds products to their cart but hesitates or attempts to leave the checkout flow. Unlike push notifications that reach customers after they've left your app, in-app messages engage shoppers while they're still browsing, when purchase intent is at its highest.\n\nPushwoosh displays targeted messages with the abandoned products, personalized incentives (free shipping, percentage discounts), and one-tap checkout buttons. Because the shopper is already in your app, the path to purchase completion is immediate. E-commerce brands using Pushwoosh in-app cart recovery campaigns see up to 70% more abandoned cart revenue recovered compared to relying solely on email or push notification follow-ups. Q: What types of in-app messages work best for e-commerce apps? A: The most effective in-app message formats for e-commerce include:\n\n**Full-screen promotions** for major sales events like Black Friday, flash sales, and new collection launches that demand attention.\n\n**Slide-in banners** for subtle product recommendations, back-in-stock alerts, and price drop notifications that don't interrupt the shopping experience.\n\n**Interactive elements** like scratch cards, wheels of fortune, and surveys that gamify promotions and collect customer preferences while providing instant gratification.\n\n**Exit-intent popups** that trigger when users attempt to leave checkout, offering last-chance incentives to complete their purchase.\n\nPushwoosh's no-code editor lets you create all these formats without developer resources, and A/B testing helps you identify which formats drive the highest conversions for your specific audience. Q: Can I personalize in-app messages based on customer shopping behavior? A: Yes. Pushwoosh enables deep personalization of in-app messages based on real-time shopping behavior. You can personalize by browse history (products viewed, categories explored, time spent on pages), purchase history (past orders, average order value, favorite brands), cart activity (current cart contents, cart value, abandoned items), customer attributes (loyalty tier, lifetime value, preferences collected via surveys), and real-time context (current page, session duration, device type).\n\nDynamic content automatically pulls product names, images, prices, and inventory status into your in-app messages. For example, a shopper browsing sneakers might see an in-app message saying 'The Nike Air Max you viewed is now 20% off for the next 2 hours' with the exact product image and a direct add-to-cart button.\n\nThis level of personalization significantly increases engagement: generic promotional messages get dismissed, but personalized offers based on actual shopping behavior drive immediate action. Q: How do I measure the effectiveness of my e-commerce in-app messaging campaigns? A: Pushwoosh provides comprehensive analytics that track the business impact of every in-app message campaign. Key metrics include impression rate (how many users saw the message), engagement rate (interactions with buttons, links, forms), conversion rate (completed purchases attributed to the message), revenue generated (total sales from users who engaged), average order value (comparing AOV of engaged vs non-engaged users), and campaign ROI.\n\nFor cart abandonment specifically, you'll see recovery rate, recovered revenue, and discount redemption rates. All analytics are available in real-time dashboards with the ability to segment by customer attributes, device type, and campaign variants. You can also export data to integrate with your business intelligence tools or marketing attribution platforms. Q: How do in-app messages compare to push notifications for e-commerce marketing? A: In-app messages and push notifications serve complementary purposes in your e-commerce marketing strategy:\n\n**In-app messages** reach users while they're actively shopping, making them ideal for cart recovery (catching hesitation before they leave), contextual recommendations (suggesting products based on current browsing), and promotional overlays (flash sale announcements, loyalty rewards).\n\n**Push notifications** bring users back to your app, making them better for re-engagement (reminding dormant users of new arrivals), time-sensitive alerts (back-in-stock, price drops), and transactional updates (order confirmation, shipping status).\n\nThe most effective e-commerce strategies combine both channels. Pushwoosh's Customer Journey Builder lets you orchestrate in-app messages and push notifications together. For example, show an in-app exit-intent offer first. If the user still leaves without purchasing, follow up with a push notification reminder. This omnichannel approach maximizes conversion opportunities across the entire customer journey. Q: Can I integrate in-app messaging with my existing e-commerce platform? A: Pushwoosh integrates with major e-commerce platforms and marketing tools including Shopify, Segment, mParticle, Google Analytics, Amplitude, and Mixpanel. These integrations enable you to sync customer data, purchase events, product catalog information, and behavioral events automatically without manual data exports.\n\nFor custom e-commerce platforms, Pushwoosh provides flexible APIs and mobile SDKs (iOS, Android, React Native, Flutter) that your development team can integrate with minimal effort. Once integrated, customer events (product views, cart additions, purchases, app opens) automatically flow into Pushwoosh for segmentation and in-app message triggers.\n\nYou can also connect Pushwoosh with your CRM, helpdesk, or business intelligence tools via webhooks to create a unified view of customer interactions across all channels. --- ## In-App Messaging for Gaming Apps | Boost Engagement URL: https://www.pushwoosh.com/products/in-app-messaging-gaming/ Engage players with in-app messaging for gaming apps. Deliver personalized messages, promote events, and increase retention without leaving the game. Keywords: in-app messaging for gaming, gaming engagement, mobile game messaging, player retention, in-game messages, gaming monetization, player engagement Gaming ### In-app messaging that keeps players in the game Convert new installs into loyal players with perfectly timed in-app messages. Boost session frequency, drive in-app purchases, and reduce churn without interrupting gameplay. ## Trusted by leading game studios ## Drive measurable results for your game 3X higher CTR +16.6% engaged MAU +4.6% revenue growth ## In-app messaging built for gaming marketers **Non-intrusive** Reach 100% of active players with messages that appear at natural moments between gameplay, so you can increase conversions without disrupting the experience. **Event-triggered** Trigger messages based on player behavior—level completion, achievement unlocked, session start—so you can engage players when they're most receptive. **Player-focused** Segment by in-game performance, spending patterns, and session frequency, which means you can deliver personalized offers that convert new players into paying users. **No dev time** Create and launch campaigns in minutes with drag-and-drop templates and visual editor, so your team can iterate faster without waiting on developers. ## Features designed to boost player engagement and retention ### Behavioral triggers that drive action Engage players at the perfect moment based on their in-game actions: - **Level completion triggers**: Congratulate players and offer power-ups or limited-time deals right after they complete a challenging level, when excitement is highest. - **Achievement unlocks**: Celebrate milestones and encourage the next purchase or social share when players feel accomplished. - **Session-based messaging**: Welcome returning players with personalized rewards or re-engage dormant users with comeback bonuses. This means you can increase day-1 retention by up to 30% by catching players at their peak engagement moments. ### Player segmentation for targeted monetization Stop treating all players the same and start converting more with precision targeting: - **Spending tier segmentation**: Target whales with exclusive premium offers, nudge mid-spenders with value packs, and convert non-payers with first-purchase discounts. - **Progression-based targeting**: Show feature tutorials to new players, promote advanced content to veterans, and win back churning players with re-engagement campaigns. - **Session frequency analysis**: Reward daily players with loyalty bonuses and bring back weekly players with time-sensitive events. Which means you can boost ARPDAU by personalizing offers to each player segment's spending behavior and gameplay patterns. ### Interactive formats that drive in-app purchases Go beyond basic popups with engaging formats built for [gaming](https://www.pushwoosh.com/products/gaming/): - **Spin-to-win wheels**: Gamify your offers with interactive prize wheels that increase participation rates by 40% compared to static banners. - **Scratch cards and mystery rewards**: Create anticipation and drive immediate action with interactive reveal mechanics players can't resist. - **Limited-time event promotions**: Display countdown timers and exclusive deals that create urgency and drive immediate conversions. So you can increase IAP conversion rates by making your offers feel like part of the game experience, not an interruption. ### Automated campaigns that scale player growth Set it once, then watch engagement and revenue grow on autopilot: - **Onboarding sequences**: Guide new players through core mechanics with triggered tutorials and first-purchase incentives that increase D7 retention. - **Monetization funnels**: Automatically nurture non-payers with progressively better offers until they convert, without manual campaign management. - **Win-back automation**: Identify churning players and automatically send personalized comeback rewards based on their previous engagement level. This means your team can focus on strategy while automated campaigns continuously convert new installs into loyal, paying players. ### Turn more installs into revenue See how gaming studios use [in-app messaging](https://www.pushwoosh.com/products/in-app-messaging/) to increase player LTV, reduce day-1 churn, and drive sustainable revenue growth. Watch our demo to discover strategies that work. ## Why gaming studios choose Pushwoosh for in-app messaging **Perfect timing** Trigger messages based on gameplay events—not just opens and clicks—so every message feels relevant to where players are in their journey. **Conversion tracking** Measure exactly how in-app messages impact IAP revenue, session length, and retention with built-in analytics and goal tracking. **A/B testing** Test different offers, message timing, and creative formats to find what drives the highest conversion rates for your player base. **Omnichannel flows** Combine in-app messages with push notifications and emails in unified customer journeys that guide players from install to loyal fan. **Frequency capping** Control message frequency to avoid player fatigue while maximizing engagement opportunities with intelligent delivery rules. **Player preferences** Collect zero-party data about genre preferences, play style, and spending intent to deliver hyper-personalized experiences. **Real-time updates** Edit live campaigns instantly based on player response, event performance, or changing game economy without republishing. **Cross-game segments** Build unified player profiles across your entire portfolio to create smarter cross-promotion and increase lifetime value. ## Real results from gaming companies ### 4.58% revenue growth with in-app messaging Mobile gaming platform Bladestorm shows how in-app messaging coupled with behavioral triggers can increase player engagement and drive measurable revenue growth. By targeting players at key moments in their journey, they converted more users into paying customers. Read the full case study → ## This is what gaming marketers say > Pushwoosh's in-app messaging has been a game-changer for our monetization strategy. We can now trigger offers at exactly the right moment in the player journey, which has significantly improved our conversion rates. — Game Marketing Lead, Mobile Gaming Studio > The behavioral targeting is incredible. We segment players by spending tier and progression level, then deliver personalized offers that feel native to the game. Our ARPDAU has increased by 23% since implementing Pushwoosh. — Product Manager, Casual Gaming Company > What I love most is how easy it is to launch campaigns without dev resources. Our marketing team can test new offers, event promotions, and onboarding flows in minutes, not weeks. — User Acquisition Manager, Hyper-Casual Gaming ## Drive engagement metrics that matter 94% of active players reached +34% D30 retention boost 25x higher conversion vs banners ## Everything you need to engage players and drive revenue **Design & Creation** Drag-and-drop visual editor with gaming-optimized templates, interactive formats (wheels, scratch cards), custom HTML5 support, and AI-powered content suggestions. **Targeting & Personalization** Behavioral segmentation, progression-based targeting, session timing controls, cross-game player profiles, and dynamic content personalization. **Automation & Optimization** Event-triggered campaigns, automated onboarding sequences, win-back automations, A/B/n testing, and frequency capping. **Integration & Analytics** Gaming SDK integration, revenue attribution tracking, cohort analysis, funnel visualization, and integration with Qonversion, Adapty, Apphud. **Pricing & Support** Start for free with a pay-as-you-grow model, no hidden costs, and dedicated gaming industry support. ## FAQ Q: How do in-app messages help reduce player churn in gaming apps? A: In-app messages reduce churn by engaging players at critical moments—after difficult levels, during energy cooldowns, or before they're about to quit. You can offer timely rewards, helpful tips, or special deals that keep players invested. By targeting at-risk players with win-back offers and rewarding loyal players with exclusive content, you create reasons to return. Gaming studios using Pushwoosh see up to 34% improvement in D30 retention by implementing behavioral in-app messaging strategies. Q: What makes in-app messaging more effective than push notifications for gaming? A: In-app messages reach 100% of active players without requiring opt-in permissions, while push notifications need user consent (typically 40-60% opt-in rates). More importantly, in-app messages appear during active gameplay sessions when players are already engaged, leading to 25x higher conversion rates. They're contextual—you can trigger an IAP offer right after a player runs out of lives, or promote an event when they open the game. For gaming, this contextual timing is crucial for monetization. Q: Can I trigger in-app messages based on specific in-game events? A: Yes, Pushwoosh supports custom event triggers based on any in-game action you track—level completions, achievement unlocks, currency spent, multiplayer wins, or any custom event your game logs. This means you can show a congratulations message with a special offer right after a player beats a boss, or promote your premium currency when they run out of resources. Event-triggered messaging is what makes in-app campaigns feel native to the game experience rather than disruptive marketing. Q: How do I segment players by spending behavior for targeted offers? A: Pushwoosh's behavioral segmentation lets you group players by IAP history, total spend, days since last purchase, and custom revenue events. Create segments like "high-value whales" (spent $100+), "mid-tier spenders" ($10-$100), "one-time buyers", or "non-payers who reached level 10". Then deliver different offers to each segment—exclusive premium content for whales, value packs for mid-spenders, and first-purchase discounts for non-payers. This targeted approach increases conversion rates by showing each player offers that match their spending pattern. Q: What interactive formats work best for gaming in-app messages? A: Gaming players respond incredibly well to interactive formats that feel like mini-games themselves. Spin-to-win wheels see 40% higher engagement than static banners, scratch cards create anticipation that drives action, and mystery reward reveals tap into players' love of loot mechanics. Limited-time offers with countdown timers create urgency. The key is making your in-app messages feel like part of the game experience—rewarding, fun, and valuable—rather than traditional advertising. Q: How quickly can I launch in-app messaging campaigns without developer resources? A: With Pushwoosh's no-code editor, marketing teams can create and launch in-app campaigns in minutes. Choose from gaming-optimized templates, customize copy and images via drag-and-drop, set behavioral triggers, define your player segment, and go live—all without touching code or waiting on dev sprints. This speed lets you test promotional offers for live events, react to player feedback, and iterate on monetization strategies in real-time. Many gaming studios run 10+ campaigns simultaneously, testing different offers for different player segments. --- ## In-app messaging platform for Telecom apps URL: https://www.pushwoosh.com/products/in-app-messaging-telecom/ In-app messaging platform for telecom operators. Deliver personalized alerts, service recommendations, and offers without interrupting the user experience. Keywords: in-app messaging telecom, in-app messaging for telecom, telecom in-app messages, subscriber engagement, telecom app messaging In-app messaging for Telecom ### Engage subscribers inside your app with perfectly timed messages Promote plan upgrades, guide self-service actions, and accelerate payment collections with in-app messages that reach 100% of your active subscribers at the right moment. ## Trusted by telecom and communications brands ## Drive measurable subscriber value with in-app messaging 25X higher conversion into target action +45% self-service app engagement -25% churn rate with proactive retention campaigns ## In-app messaging built for telecom operators ### Promote plan upgrades with contextual in-app offers Stop missing upsell opportunities. Pushwoosh displays personalized [in-app messages](https://www.pushwoosh.com/products/in-app-messaging/) when subscribers are actively using your app and most receptive to upgrade suggestions. - **Usage-based upsell triggers**: Automatically show upgrade offers when subscribers approach data caps or consistently exceed their plan limits - **5G migration campaigns**: Present 5G plan benefits and coverage details to eligible subscribers with interactive in-app content tailored to their location - **Add-on service promotions**: Recommend international roaming packages, family plan additions, or premium content bundles based on individual usage profiles So you can increase ARPU by presenting the right upgrade options at the moment subscribers are most likely to act, turning active app users into higher-value customers. ### Reduce call center load with in-app self-service guidance Resolve subscriber questions before they become support calls. Show contextual in-app guidance that walks subscribers through common tasks right inside your [telecom](https://www.pushwoosh.com/products/telecom/) app. - **Interactive walkthroughs**: Guide subscribers through plan changes, billing inquiries, and account settings with step-by-step in-app tutorials - **Proactive issue resolution**: Display targeted troubleshooting tips when subscribers encounter connectivity or service issues - **FAQ and knowledge base prompts**: Surface relevant help articles and self-service options based on the screen subscribers are viewing Which means you can decrease support costs while improving subscriber satisfaction by giving users the answers they need without waiting on hold. ### Accelerate payment collections with in-app reminders Keep revenue flowing and subscribers connected. Display payment reminders and low-balance alerts directly in your app, where subscribers can take immediate action. - **Contextual payment prompts**: Show due date reminders and overdue alerts when subscribers open the app, with one-tap payment options - **Prepaid balance notifications**: Alert prepaid subscribers when their balance runs low, with inline top-up flows that reduce service interruptions - **Post-payment confirmations**: Display instant payment success messages in-app to build trust and reduce billing-related support inquiries This means you can reduce late payments and involuntary disconnections by reaching subscribers with timely reminders in the moment they are most likely to act. ### Segment subscribers and trigger contextual messages Go beyond basic demographics. Pushwoosh enables dynamic segmentation based on real subscriber behavior, plan type, and engagement patterns that matter to telecom marketers. - **Data usage segments**: Automatically categorize subscribers by consumption patterns to identify upgrade candidates, heavy users approaching cap limits, and low-engagement users at churn risk - **Plan and lifecycle targeting**: Target prepaid vs. postpaid, new activations vs. long-term subscribers, and contract-ending users with messaging that matches their lifecycle stage - **Event-based triggers**: Respond instantly to subscriber events like roaming activation, data cap reached, or service disruption with contextual in-app messages So you can deliver hyper-relevant offers and alerts that resonate with each subscriber segment, increasing conversion rates and reducing message fatigue. ## Telecom use cases powered by in-app messaging **Plan upgrade promotions** Show personalized upgrade offers when subscriber usage patterns indicate they would benefit from a higher-tier plan or additional data allowance. **Payment reminders** Display billing reminders, low-balance alerts, and one-tap payment options directly in the app to reduce late payments and disconnections. **New service adoption** Drive adoption of 5G plans, premium content bundles, and IoT add-ons with interactive in-app messages targeted to eligible subscribers. **Subscriber onboarding** Guide new subscribers through SIM activation, app feature discovery, and account setup with step-by-step in-app walkthroughs. **Self-service guidance** Help subscribers manage their accounts, change plans, and troubleshoot issues without calling support, using contextual in-app tips. **Data usage alerts** Notify subscribers when they approach or exceed data limits, with inline options to purchase add-on data or upgrade their plan. **Loyalty and rewards** Reward long-term subscribers with exclusive in-app offers, anniversary benefits, and early access to new plans and devices. **Churn prevention** Detect at-risk subscribers through behavioral signals and display targeted retention offers or loyalty incentives before they consider leaving. ### See in-app messaging for telecom in action Discover how targeted in-app messages and behavioral segmentation help telecom operators reduce churn, drive plan upgrades, and maximize subscriber lifetime value. ## Why telecom operators choose Pushwoosh **No-code in-app editor** Design professional in-app messages with drag-and-drop templates. Create popups, banners, and interactive content without developer resources. **Event-triggered display** Show in-app messages based on subscriber actions: data cap reached, roaming activated, plan change viewed, or any custom event your systems track. **Frequency capping** Control how often subscribers see in-app messages. Set display limits and silent hours to deliver value without creating fatigue. **Omnichannel orchestration** Coordinate in-app messages with push notifications, SMS, email, and WhatsApp for consistent cross-channel subscriber communications. **Real-time campaign analytics** Track impression rates, engagement, conversion to plan upgrades, and revenue impact of every in-app messaging campaign in real-time dashboards. **Visual journey builder** Design subscriber lifecycle flows with drag-and-drop canvas. Build onboarding, retention, and upsell journeys without writing code. ## Real results from telecom operators **50% higher engagement rate** Broadband and telecommunications company uses in-app messages to onboard its mobile app users, update them on the latest products and features, and promote content. ## Ready to engage your telecom subscribers in-app? Start reaching subscribers at the right moment with targeted in-app messages that drive plan upgrades, reduce churn, and increase self-service adoption. ## FAQ Q: How do in-app messages help increase plan upgrade rates for telecom operators? A: In-app messages reach subscribers while they are actively using your telecom app, which is the optimal moment to present upgrade opportunities. Unlike push notifications or emails that interrupt subscribers outside the app, in-app messages appear in context: when a subscriber is checking their usage, browsing plan options, or managing their account.\n\nPushwoosh detects subscriber behaviors that signal upgrade readiness, such as repeatedly exceeding data caps, browsing higher-tier plans, or using premium features on a basic plan, and automatically displays personalized upgrade offers with specific plan details and pricing.\n\nBecause subscribers are already engaged with your app when they see these messages, the path to conversion is immediate. One-tap upgrade buttons eliminate friction and let subscribers act on impulse. Telecom operators using Pushwoosh for in-app plan upgrade campaigns see significantly higher conversion rates compared to email or push-only approaches. Q: What types of in-app messages work best for telecom apps? A: The most effective in-app message formats for telecom include:\n\n**Full-screen promotions** for major campaigns like 5G launches, seasonal plan offers, or premium service introductions that demand attention.\n\n**Slide-in banners** for contextual alerts like data usage warnings, payment reminders, or service status updates that inform without disrupting the experience.\n\n**Interactive walkthroughs** that guide subscribers through plan changes, account setup, or troubleshooting steps with visual step-by-step instructions.\n\n**Surveys and feedback forms** to collect subscriber preferences, NPS scores, and service quality feedback at natural moments in the app experience.\n\nPushwoosh's no-code editor lets you create all these formats without developer resources, and A/B testing helps you identify which formats drive the highest engagement and conversions for your subscriber base. Q: Can I target in-app messages based on subscriber usage patterns? A: Yes. Pushwoosh enables deep targeting of in-app messages based on real-time subscriber behavior. You can target by data usage patterns (heavy users, approaching cap, low usage), plan type (prepaid vs. postpaid, basic vs. premium), lifecycle stage (new activation, mid-contract, expiring soon), payment behavior (on-time, frequently late, recently missed), app engagement (frequent user, declining opens, dormant), and service usage (roaming, international calls, streaming).\n\nYou can also combine multiple filters to create precise segments like "postpaid subscribers on basic plans who exceeded their data cap twice in the last 30 days and haven't viewed the upgrade page." All segments update dynamically as subscriber behavior changes, ensuring your in-app messages always reach the right audience with the right offer. Q: How do in-app messages compare to push notifications for telecom operators? A: In-app messages and push notifications serve complementary purposes in your telecom engagement strategy:\n\n**In-app messages** reach subscribers while they are using your app, making them ideal for contextual offers (showing upgrade options when viewing usage), self-service guidance (walking through plan changes or troubleshooting), payment prompts (reminding about due bills during app sessions), and onboarding (guiding new subscribers through features).\n\n**Push notifications** reach subscribers outside the app, making them better for time-sensitive alerts (service outages, payment deadlines), re-engagement (bringing dormant subscribers back to the app), and transactional updates (payment confirmations, plan activation).\n\nThe most effective telecom strategies combine both channels. Pushwoosh's Customer Journey Builder lets you orchestrate in-app messages and push notifications together. For example, show an in-app upgrade offer when a subscriber checks usage. If they don't act, follow up with a push notification the next day. This coordinated approach maximizes conversion opportunities across the subscriber lifecycle. Q: Can I automate in-app messaging across the entire subscriber lifecycle? A: Yes. Pushwoosh's Customer Journey Builder lets you design complete subscriber lifecycle automation flows using a visual drag-and-drop canvas. You can build automated journeys for every stage: onboarding sequences that guide new subscribers through app features, engagement campaigns that promote self-service adoption, upsell flows triggered by usage milestones, payment reminder sequences with escalating urgency, retention campaigns for contract renewals, and win-back flows for lapsed subscribers.\n\nEach journey runs automatically once set up, with built-in A/B testing to optimize message content, timing, and offers. You can also incorporate wait steps, condition checks, and multi-channel branching (in-app + push + SMS + email) to create sophisticated communication flows without engineering resources. Q: How do I measure the effectiveness of my telecom in-app messaging campaigns? A: Pushwoosh provides comprehensive analytics that track the business impact of every in-app message campaign. Key metrics include impression rate (how many subscribers saw the message), engagement rate (interactions with buttons, links, and forms), conversion rate (completed plan upgrades, payments, or other target actions), and revenue attribution (ARPU impact from upgrade and add-on campaigns).\n\nFor specific use cases, you can track plan upgrade conversion rates, payment collection improvements, self-service adoption metrics, and churn reduction among targeted segments compared to control groups. All analytics are available in real-time dashboards with the ability to segment by subscriber attributes, plan type, and campaign variants. --- ## In-App Messaging | Engage & Convert Mobile App Users URL: https://www.pushwoosh.com/products/in-app-messaging/ In-app messaging by Pushwoosh — onboard, upsell, announce and collect feedback right when app users are paying attention. No-code editor, native SDK layouts, per-element analytics. Free to start. Keywords: in-app messaging, in-app messages, no-code in-app builder, mobile engagement, paywall messages, onboarding flows, in-app surveys In-app messages ### In-app messaging that turns **sessions into conversions** Onboard, upsell, announce, or collect feedback right when app users are paying attention. Book Demo Start for free ## Trusted by product and growth teams **worldwide** ## Pushwoosh **in-app messaging** **Ship in minutes** Going live without an engineering ticket. **Marketer-owned, dev-ready** Full no-code design control now, or native HTML. **One message for every surface** Adapts across formats without rebuilding. **Part of the whole journey** Converts inside push and email flows. **See what converted** Per-element data on every button and field. **Free to start** Unlimited in-app on the free plan. ## Craft in-app messages **with the no-code editor** The drag-and-drop editor gives marketers real design control — content blocks, images, buttons, and forms, no code required. Pre-built templates get you started in minutes, custom designs can be uploaded as ZIPs, and native SDK-rendered templates load faster when speed beats pixel-perfect design. ### One editor for **every format** **Modal** Subtle offers and key actions. **Part-screen** Tours, announcements, and promos. **Fullscreen** Onboarding and paywalls. Native in-apps ### Launch quickly **with native in-apps** Native in-apps use ready-made layouts that the SDK renders on the device, so they load faster and animate more smoothly — **build one yourself in the Control Panel — no design skills required**.\n\nPick a display type (modal, fullscreen, stories, sheet, carousel, banner, or video), fill in your text, colors, and images, and add buttons or deep links. Personalize any field with Dynamic Content and Liquid Templates, and drop in a scannable barcode or QR code for coupons and loyalty codes. ## Show the right message at the **right moment** Trigger an in-app on an event, a screen, a segment, or a push tap, or drop it into a Customer Journey alongside push, email, SMS, and WhatsApp. Push and email bring users back; the in-app message converts them once they're inside. ## What in-app **is best for** **Onboarding & feature discovery** Welcome flows and product tours that get new users to their first win. **Paywalls & upsell** Premium and pro prompts at the moment intent is highest. **Offers & in-app purchases** Targeted discounts, bundles, and cart reminders on next open. **Announcements** New releases and what's-new, shown in context. **Permission priming** Opt-in primers and opt-out recovery popups, built without code. **Surveys & consent** Polls, NPS, and GDPR consent collected in a fillable form, without sending users out of the app. **Telecom Armenia** +50% engagement rate with in-app onboarding and product announcements. **AvaTrade** 12% registrations uplift from in-app prompts shown while users are active. **Sun Devil Rewards** 97% push opt-in rate and +36% app store ratings with permission priming. Analytics ### See what worked best, **brick by brick** Every in-app reports impressions and interactions, plus how long users looked before acting. The Interactions view ranks which elements — buttons, links, close controls — people engage with most, and you can see the audience per device, so a winning message becomes a repeatable one. ## What it takes to **go live** **Integrate the Pushwoosh SDK** Add the SDK to your app and switch on the in-app channel. **Have a developer wire up two pieces once** Form submission and the native JavaScript bridge. **Hand the editor to your marketers** Everything after that is no-code build and ship. ## Reliable and **EU-hosted** In-app forms collect real personal data: emails, phone numbers, consent, survey answers. That data lives on Pushwoosh's own hardware in the US and Germany, under GDPR and BDSG, backed by a **99% uptime**. ### Start free, **on the whole platform** One account gives you the whole Pushwoosh platform, with unlimited in-app messages on the free plan (up to 1,000 monthly active users). Build your first paywall or onboarding flow today and upgrade only when you outgrow it. --- ## In-game events promotion for mobile games URL: https://www.pushwoosh.com/products/in-game-events-promotion/ In-game events marketing system for game developers. Announce events, send reminders, and drive participation with multi-channel promotion campaigns. Keywords: in-game events promotion, gaming events, live ops, event marketing, mobile games, player engagement, event campaigns, in-game events In-Game Events Promotion ### Fill every in-game event with **active players** Low event participation kills your live ops ROI. Announce events, send timely reminders, and drive conversions with automated multi-channel promotion campaigns built for gaming. ## Maximize event participation with data-driven promotion 3X higher CTR +16.6% engaged MAU +4.6% revenue growth ## Promote in-game events across every **channel** ### Announce events where your players are Reach players through their preferred channels to maximize event awareness. Combine [push notifications](https://www.pushwoosh.com/products/mobile-push-notifications/) for instant announcements, [in-app messages](https://www.pushwoosh.com/products/in-app-messaging/) for active sessions, and [email](https://www.pushwoosh.com/products/emails/) for players who haven't logged in recently. **Multi-channel event promotion:** - Instant push alerts for event launches and last-chance reminders - In-app banners and popups that promote events during active gameplay - Email campaigns to re-engage lapsed players with exclusive event content - Message inbox for persistent event details players can revisit anytime This means your event announcements reach every segment of your player base, not just those who happen to open the app. ### Automate event promotion sequences that build hype Set up event promotion flows once and let them run for every new event. With the [Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/), you can create automated sequences that build anticipation before events, drive participation during events, and follow up after events end. **Automated event workflows:** - Pre-event countdown reminders that build anticipation over days - Event-start alerts that drive immediate participation - Mid-event nudges for players who haven't joined yet - Post-event follow-ups with results and next event teasers So your marketing team can plan event promotions ahead of time and let automation handle the execution at scale. ### Target the right players for each event Not every event appeals to every player. Use behavioral segmentation to match event promotions to the players most likely to participate and spend. Target by play style, progression level, spending history, and past event participation. **Segment-based event targeting:** - Promote competitive events to your most active PvP players - Target seasonal sales at players with a history of in-app purchases - Reach lapsed players with comeback events and exclusive rewards - Send VIP event invitations to your highest-value [gaming](https://www.pushwoosh.com/products/gaming/) audience Which means you can increase event conversion rates by showing each player the events that match their interests. ### Measure what drives event participation Track every step of your event promotion campaigns. See which channels, messages, and segments drive the most participation and revenue, then optimize your next event based on real data from Pushwoosh [analytics](https://www.pushwoosh.com/products/analytics/). **Event campaign analytics:** - Promotion-to-participation conversion rates by channel - Revenue attribution for each event campaign - A/B test results for different event messaging approaches - Segment-level performance to refine your targeting So you can improve event promotion ROI with every campaign cycle instead of repeating the same guesswork. ## Why gaming marketers choose Pushwoosh for event promotion **Real-time event triggers** Launch event promotions instantly or schedule them in advance. React to player behavior during events to boost participation on the fly. **Countdown-driven urgency** Automated reminder sequences with countdown messaging that creates urgency and drives players to join events before time runs out. **Player-level targeting** Segment players by spending tier, progression level, session frequency, and past event participation to deliver relevant promotions. **Omnichannel orchestration** Coordinate push, in-app, and email campaigns in unified event promotion journeys. One tool for all your live ops communication. **Personalized event messaging** Use Dynamic Content and Liquid Templates to personalize event invitations with player name, level, currency balance, and rewards. **A/B testing for events** Test different event headlines, reward messaging, and send times to find the promotion formula that drives the highest participation. **Revenue attribution** Track exactly how much revenue each event promotion generates. Know which campaigns pay for themselves and which need optimization. **Multi-language support** Promote events to a global player base with automated localization. One campaign, every language your players speak. ## Event promotion campaigns that scale your live ops **Limited-time event launches** Build hype with multi-touch promotion sequences. Announce, remind, and drive participation for time-sensitive events. **Seasonal event campaigns** Schedule recurring campaigns for holidays and seasonal content drops. Automate the promotion cycle so your team focuses on strategy. **Competitive event promotion** Target your most active players with tournament and leaderboard event invitations. Personalize rewards based on past performance. **Monetization event pushes** Promote flash sales, bundle deals, and premium event passes to the right spending segments at the right time. ## What gaming marketers say about Pushwoosh > For creating paths with automated push notifications. We aimed to increase the ARPU of the current user base without significantly increasing the advertising budget. Pushwoosh did a good job: thanks to increasing revenue by 4.58%, the spent money was paid off many times over. — Evgeniy Cherdantsev, User Acquisition & Product Marketing Manager @ Bladestorm > Easy to implement, great features, and very good support. Pushwoosh Customer Journey Builder has improved over time and is now one of the best and easy-to-implement user journeys we've used. The dashboard for sending messages is easy to work with. — Mark Astrin, Product & Development Manager @ Omada > For designing communication strategies more powerfully. We liked the interaction with customers on a single platform. It provides efficient push notification solutions and visual tools. The statistics are in the graph form, which makes it better than its competitors. — Nagendra S., Deputy Director ## Trusted by leading game studios ## Safe, scalable, and ready for your game ## FAQ Q: How can I promote in-game events to increase player participation? A: Effective in-game event promotion requires reaching players across multiple channels with well-timed messages. With Pushwoosh, you can combine push notifications for instant event announcements, in-app messages for active players, and email for re-engaging lapsed users. Automated countdown sequences build anticipation before events launch, while mid-event reminders catch players who haven't participated yet. Gaming apps using multi-channel event promotion through Pushwoosh see up to 3X higher click-through rates compared to single-channel blasts. Q: What types of in-game events can I promote with Pushwoosh? A: Pushwoosh supports promotion campaigns for any type of in-game event: limited-time challenges, seasonal events, tournaments and competitive modes, flash sales on in-game items, live ops content drops, collaboration events, holiday celebrations, and recurring daily or weekly events. You can create reusable promotion templates for recurring events and one-off campaigns for special occasions. The Customer Journey Builder lets you design different promotion flows for different event types. Q: How do I target the right players for each event promotion? A: Pushwoosh provides CDP-level behavioral segmentation built for gaming. Segment players by progression level, spending behavior, session frequency, past event participation, and any custom attribute you track. For example, target competitive event promotions at your most active PvP players, or send premium event pass offers to players who have purchased similar content before. You can also create lookalike segments based on players who participated in previous similar events, increasing the likelihood of engagement. Q: Can I automate event promotion campaigns so they run without manual work? A: Yes. The [Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/) lets you create automated event promotion sequences that trigger based on schedule or player behavior. Set up a pre-event hype sequence once, and it runs automatically for every new event. Include countdown reminders, event-start alerts, mid-event nudges, and post-event follow-ups in a single journey. Your marketing team can plan the entire event promotion calendar and let automation handle execution at scale. Q: How do I measure the success of my in-game event promotions? A: Pushwoosh tracks promotion-to-participation conversion rates, channel-level performance, revenue attribution, and segment-level engagement for every event campaign. A/B test different event headlines, reward messaging, and send times to find what drives the highest participation. Compare performance across events to identify patterns and continuously improve your promotion strategy. All data is available in real-time dashboards so you can make adjustments while events are still running. Q: How quickly can I set up event promotion campaigns? A: Once the Pushwoosh SDK is integrated (typically 15 minutes for most game engines, including Unity, React Native, and Flutter), your marketing team can create and launch event promotion campaigns in minutes using the visual journey builder. No developer involvement needed for campaign creation. Pre-built gaming templates for event announcements, countdown sequences, and re-engagement flows help you get started faster. Many gaming studios run 10+ simultaneous event campaigns, testing different approaches for different player segments. ### Drive more players into every event See how gaming studios use Pushwoosh to promote in-game events, increase participation rates, and turn live ops into a reliable revenue driver. Our team will walk you through event promotion strategies and recommend the best setup for your game. --- ## Increase user retention | Build customer loyalty URL: https://www.pushwoosh.com/products/increase-user-retention/ Maximize customer lifetime value with retention strategies. Send timely interventions, personalized offers, and engagement campaigns that reduce churn. Keywords: increase user retention, reduce churn, customer retention, user loyalty, LTV, churn prevention, retention campaigns, win-back campaigns ### Increase user retention for apps & subscriptions Request demo Start for free Pushwoosh detects churn signals 72 hours in advance and launches automated retention campaigns before users leave — turning one-time installs into loyal customers. ## What retention strategies **deliver** **Reduce churn before it happens** AI predicts churn risk 72 hours in advance. Launch retention campaigns before users leave, not after they're gone. **Increase customer lifetime value** Keep customers active longer. Higher retention means more revenue per customer without acquisition costs. **Automated retention campaigns** Set retention triggers once, run forever. Campaigns launch automatically when users show disengagement signals. **Personalized re-engagement** Bring back lapsed users with personalized offers based on their history and preferences. Not generic messages. ## How Pushwoosh retention **works** Churn prediction ### Detect churn risk before users leave AI analyzes behavior patterns to identify users likely to churn. Inactivity, engagement drops, and usage patterns predict churn 72 hours in advance. See [automated churn prevention campaigns](https://www.pushwoosh.com/products/churn-prevention-campaigns/) for full details. - **Behavioral signals:** Session frequency drops, feature abandonment, and inactivity tracked in real time - **Churn scoring:** Users scored 0-100 on likelihood to leave - **Automatic triggers:** High-risk users enter retention campaigns without manual work Lifecycle campaigns ### Engage users at every stage Automated campaigns for each lifecycle stage: onboarding, activation, engagement, retention, win-back. Users flow through campaigns based on behavior. Built on [Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/). - **Stage detection:** Automatically identifies where each user is in their lifecycle - **Behavioral branching:** Campaign paths change based on what users do or don't do - **Zero manual work:** Once set up, campaigns run without intervention Re-engagement triggers ### Timely interventions at critical moments Automatic triggers fire when users show disengagement: missed milestones, declining usage, abandoned features, subscription at risk. - **Inactivity triggers:** Fires when users haven't opened the app in X days - **Subscription risk:** Alerts and campaigns when the renewal window opens - **Milestone abandonment:** Catches users who stopped mid-flow Win-back campaigns ### Bring back inactive users with relevant offers Win-back campaigns personalized by user segment, past behavior, and preferences deliver higher response rates than generic messages. More on [inactive user re-activation](https://www.pushwoosh.com/products/win-back-dormant-users/). - **Segment-based messaging:** Power users get different offers than casual users - **Behavioral personalization:** Messages reference what the user actually did in your app - **Multi-step sequences:** Progressive win-back flows with escalating offers ## Retention strategies for every **stage** Onboarding ### Days 1-7: drive early activation Get new users to their first key action and build early habits before interest fades. **Strategies:** - Welcome series across push, email, in-app - Feature education and quick wins - First-action encouragement - Help content for confused users **Example campaigns:** - Day 1: "Welcome! Here's how to get started" - Day 3: "Try your first feature - takes 2 minutes" - Day 5: "You're making progress! Here's what's next" - Day 7: "Complete your profile to unlock benefits" **Key metric:** D7 retention rate Activation ### Days 7-30: reach the aha moment Push users toward the core value moment that converts them to long-term customers. **Strategies:** - Guide users toward key activation events - Celebrate milestones to reinforce progress - Educate on advanced features step by step - Remove friction at common drop-off points **Example campaigns:** - "You've completed 3 tasks! Try collaboration features next" - "90% of users who do X become long-term customers" - "Level up: unlock premium features today" - "Need help? Here's a 2-minute tutorial" **Key metric:** D30 retention rate Engagement ### Days 30-90: build habits and frequency Establish consistent usage habits before the natural engagement peak drops. **Strategies:** - Habit-building reminders tied to user schedule - Streak mechanics to encourage daily engagement - Social proof and FOMO signals - New feature announcements to re-spark interest **Example campaigns:** - "Your 7-day streak is active! Keep it going" - "Users like you love this feature" - "New: the feature you requested is live" - "You're in the top 10% of active users this month" **Key metric:** DAU/MAU ratio Retention ### Days 90+: prevent churn and maintain value Catch early churn signals and keep long-term users engaged and valued. **Strategies:** - Detect early churn signals with AI scoring - Reactivate declining users before they leave - Reward loyalty to reinforce commitment - Request feedback before users decide to leave **Example campaigns:** - "We noticed you haven't logged in for 5 days. Everything OK?" - "Special offer for loyal customers like you" - "You've been with us 6 months! Here's a thank-you gift" - "Help us improve: what would bring you back more often?" **Key metric:** Churn rate, LTV Win-back ### Churned users: reactivate lapsed customers Re-engage users who have already left with personalized, relevant campaigns. **Strategies:** - Personalized comeback offers based on past behavior - Show what's new since they last used the app - Time-limited incentives to create urgency - Nostalgia messaging referencing past achievements **Example campaigns:** - "We've missed you! Here's what's new" - "Come back and get your exclusive returning-customer offer" - "Your old favorite feature just got better" - "Last chance: your exclusive offer expires in 24h" **Key metric:** Win-back rate ## Measure what matters for retention Set targets and track the metrics that directly reflect your retention health. Use [Pushwoosh analytics](https://www.pushwoosh.com/products/analytics/) to monitor all of them in one place. >40% D7 retention target >20% D30 retention target <5% Monthly churn target 3x CAC Minimum LTV goal **D1/D7/D30 retention** % of users who return after 1, 7, and 30 days. Improve with strong onboarding and early value delivery. **DAU/MAU ratio** Daily active users divided by monthly active users. Target: >20%. Improve with habit-forming triggers and streaks. **Customer LTV** Total revenue per customer over their lifetime. Higher retention directly increases LTV without extra acquisition spend. **Win-back rate** % of churned users who return. Target: >10% within 90 days. Improve with personalized win-back campaigns. ## Retention strategies by **industry** **Mobile gaming** 70-80% D1 churn is the industry norm. Daily rewards, streak mechanics, and limited-time events keep players coming back. Focus metric: D7 retention, DAU/MAU. **SaaS and subscriptions** Usage education, milestone celebrations, and renewal reminders prevent subscription fatigue. Example: 'Haven't used [feature] yet? It saves 2h/week.' Focus metric: churn rate, LTV. **E-commerce** Reorder reminders, personalized recommendations, and loyalty rewards drive repeat purchases. Example: 'It's been 30 days - reorder your favorites?' Focus metric: repeat purchase rate. **E-learning** Progress reminders, streak mechanics, and near-completion triggers fight course abandonment. Example: 'You're 80% done! Finish today for your certificate.' Focus metric: completion rate. **Finance and banking** Feature education, transaction triggers, and value reminders activate dormant accounts. Example: 'Set up automatic savings to reach your goals faster.' Focus metric: active account %. **Food delivery** Reorder timing, favorite restaurant reminders, and weather-based offers drive order frequency. Example: 'Haven't ordered in 7 days? Get 20% off your go-to restaurant.' Focus metric: order frequency. ## AI-powered retention that works **24/7** Predictive AI ### Predict churn before it happens AI analyzes behavior to score every user on churn likelihood from 0 to 100. High-risk users enter retention campaigns automatically, powered by [behavioral segmentation](https://www.pushwoosh.com/products/behavioral-segmentation/). - **72 hours advance warning:** AI flags at-risk users days before they would churn - **Continuous scoring:** Risk scores update in real time as behavior changes - **Automatic campaign entry:** Score thresholds trigger campaigns without manual work Optimal timing ### Reach users at the right moment AI determines the best moment to send each retention message based on individual behavior history. Not too early (annoying), not too late (already gone). - **Per-user timing:** Each user has their own optimal intervention window - **Pattern analysis:** AI learns when each user is most likely to re-engage - **Calibrated interventions:** Messages arrive at the moment just before the typical dropout point Personalized offers ### Match the right offer to each user AI recommends the best retention offer based on past purchases, preferences, and price sensitivity. Higher conversion rates than generic discounts. - **Offer personalization:** Price-sensitive users get discounts; feature-seekers get premium trials - **History-based targeting:** Offers match what each user actually valued in your product - **Autonomous optimization:** AI scales winning offers and removes underperformers automatically ## Start increasing retention today Turn one-time users into loyal customers with automated retention campaigns. Request demo Start for free --- ## Interactive push | Action buttons on the notification URL: https://www.pushwoosh.com/products/interactive-push/ Add labelled action buttons to the push you already send, so users accept, claim, approve or track in one tap. Build the iOS button sets no-code in the Pushwoosh Control Panel and send them from the same campaign and Journey. Keywords: interactive push notifications, push notification action buttons, iOS notification categories, Android notification actions, push notification CTA buttons, one-tap push notification Interactive push ### Let users act **right from the notification** Action buttons put labelled choices on the notification itself, so users approve, claim or track in one tap. You build the iOS sets no-code in the Pushwoosh Control Panel, and they send from the same Journey as any other push. Book a demo Start for free ## Trusted by 80,000+ companies to scale their engagement ## The format, **in full** A plain push gives the user exactly one thing to do: tap it or ignore it. An interactive push adds labelled choices to the notification itself, so accept or decline, claim, track, confirm and remind later all resolve in a single tap from the lock screen. **Built in the Control Panel (iOS)** Configure → Edit Actions: name a category, add one or two buttons, save. Changing a label takes no release. **Buttons on the notification (iOS)** iOS draws the buttons from the category attached to the push, under the message the user pulled down. **Destructive or standard (iOS)** Mark a button destructive for red, standard for blue, so Decline never reads like Approve. **Opens the app, or acts in place (iOS)** Per button: bring the app to the foreground, or resolve the action without leaving the lock screen. **Three buttons in a row (Android)** Android renders up to three native actions side by side, each with its own label and on-tap behaviour. **CTA buttons (web push)** Browser notifications carry custom buttons that route to their own URL or deep link. ### Where buttons sit between a plain push and a full screen | When the message ends in | Send | Where the choice appears | | --- | --- | --- | | Nothing but a read | [A plain push](https://www.pushwoosh.com/products/mobile-push-notifications/) | The banner | | A small choice, one to three options | An interactive push | The expanded notification on iOS, the tray on Android | | One picture worth showing | [A rich media push](https://www.pushwoosh.com/products/mobile-push-notifications/) | The expanded notification | | Several items to compare | [An image carousel push](https://www.pushwoosh.com/products/ios-image-carousel-push/) | The expanded notification, after the pull down | | A form, a list or a layout | [An in-app message](https://www.pushwoosh.com/products/in-app-messaging/) or a Rich Media page | A full screen in the app, opened on tap | ## The job it does, **inside a journey** ### One Journey, **many formats** Buttons are an attribute of a message you are already sending, not a separate integration. The audience, the trigger, the segment and the customer profile all stay where they are. What changes is what the user can do when the message lands, and you set that in the same [Customer Journey](https://www.pushwoosh.com/products/customer-journey/) that already runs your push, [in-app](https://www.pushwoosh.com/products/in-app-messaging/), [email](https://www.pushwoosh.com/products/emails/) and [SMS](https://www.pushwoosh.com/products/sms/). ### A payment held, resolved in one tap A card transaction fires an event. A silent push warms the transaction detail in the background, invisible to the user, and the interactive push arrives with two buttons: Approve, and Decline in destructive red. Approve clears the payment without the app ever opening. Decline opens the card-freeze screen instead. If neither button is tapped within five minutes, the same Journey falls back to SMS carrying the same choice. ## What to use it for Buttons earn their place wherever a message naturally ends in a small decision. For a pure announcement, a plain push already does the job. | Moment | What the buttons say | What the user does | | --- | --- | --- | | E-commerce · cart abandonment | Complete purchase · View cart | Pays from the lock screen, or opens the cart to change the order first | | Fintech · transaction approval | Approve · Decline | Clears a payment or freezes the card without opening the app | | Mobile games · a reward drop | Claim reward · Play now | Collects the reward and lands in the event that needs players | | Subscription apps · renewal | Renew · Remind me later | Extends the plan in a tap, or defers it without churning | | Food delivery · order status | Track · Reorder | Follows the courier, or repeats the last order from the update | | Healthcare · appointment reminder | Confirm · Reschedule | Confirms attendance, which is what cuts the no-show | | Events · tickets on sale | Get tickets · Remind me | Books a seat, or asks for a nudge closer to the date | | Any vertical · routine reminders | Mark done · Remind later | Clears the reminder without a round trip through the app | Two words on a button decide whether it gets tapped ## Platform & technical coverage Action buttons run on iOS, Android and the web, but the authoring path and the visibility differ per platform. The last column says where the button is the push itself, and where it needs a handler in your app. | Capability | iOS | Android | Web | Delivered by | | --- | --- | --- | --- | --- | | Labelled action buttons on the notification | iOS 10+, one or two | Android, up to three | Chrome | The push itself | | A button that opens the app or dismisses | iOS 10+ | Android | Chrome | The push itself, no app code | | A button that deep-links or acts in place | iOS 10+ | Android | Chrome | A one-time handler in your app, reading the action identifier | | Reusable button sets built without a release | Yes, Control Panel categories | SDK and custom data | – | Pushwoosh Control Panel, attached at compose time | | Buttons set from the API | `ios_category` in /createMessage | Custom data in /createMessage | Custom data | The Messages API | | Buttons visible without expanding the notification | – | Yes, in the tray | Yes | The OS notification shade | | A choice that needs a form, a list or a layout | Yes | Yes | – | An in-app message or a Rich Media page, opened on tap | ## Security & hosting Pushwoosh runs on its own hardware in the US and Germany, under GDPR and BDSG. ## How it works Building the buttons is no-code on iOS. Deciding what each one does, beyond opening the app, is a one-time engineering step, and it is the same step at every vendor because it is Apple's and Android's model. **Build the button set _(no-code)_** In Configure → Edit Actions, create a category, add one or two buttons, give each a label, mark it destructive or standard, and choose whether it launches the app. Pushwoosh saves it with an ID and hands the catalog to the device on registration. **Wire the handler once _(developer)_** A button that only opens the app or dismisses needs no code. To deep-link, mark something done or act in place, the app reads the action identifier once, through `didReceiveNotificationResponse` on iOS or the notification intent on Android. Android button sets are configured on this side too. **Orchestrate it _(no-code)_** Pick the category while composing, or set `ios_category` through the [Messages API](https://www.pushwoosh.com/products/api/). Send it to the same segment, from the same [Customer Journey](https://www.pushwoosh.com/products/customer-journey/) as the rest of your messaging. Read the interactive push docs ## Limits worth knowing **The mechanic is simple. These are its edges.** - On iOS the buttons live in the expanded notification. The collapsed banner shows the text alone, so the choice appears after a long press or a pull down. - A Control Panel category holds one or two buttons. Android renders up to three, side by side, and the more you add the shorter each label has to be. - Anything past opening the app or dismissing needs the one-time handler. Apple and Android both work this way, so the step is universal rather than a Pushwoosh gap. - Android button sets are configured through the SDK and custom data. The Control Panel screen covers the iOS categories. - Buttons upgrade the notifications you already send. They add something to do with a message rather than widening who receives it. - The push reports delivery and open. Which button was tapped is an in-app event you send back, so wire that event if you want per-button numbers. --- ## iOS image carousel push | Swipeable multi-image notifications URL: https://www.pushwoosh.com/products/ios-image-carousel-push/ Put several images in one iOS push and let users swipe through them in the expanded notification. Pushwoosh ships the notification content extension, and the carousel sends from the same campaign and Journey as any other push. Keywords: iOS image carousel push, carousel push notification, multi-image push notification, swipeable push notification, notification content extension, rich push notifications iOS iOS image carousel push ### Show several things in **one push** A carousel push puts a set of images inside one iOS notification and lets the user swipe through them. Pushwoosh ships the notification content extension that renders it, and the carousel sends from the same campaign, segment and Journey as any other push. Book a demo Start for free ## Trusted by 80,000+ companies to scale their engagement ## The format, **in full** A plain push carries one line of text. A rich push adds one image. A carousel push carries a set of images the iPhone user pages through after pulling the notification down, each slide with its own caption and its own tap target. **Collapsed banner** Before expansion the notification looks like any other push: a title, a line of text and at most one thumbnail. **Expanded gallery** A long press or a pull down opens the gallery. The user swipes left and right through the full set of images. **Per-slide caption** Each image can carry its own text, so a price, a size or a departure date travels with the picture it belongs to. **Per-slide tap action** A tap on a slide opens the screen behind that slide, so each item deep-links to its own page rather than to a shared landing screen. **Paging controls** The app registers a notification category whose actions move to the next and previous slide, alongside the swipe gesture. **Your own layout** A view controller in your app renders the gallery, so its type, colors and spacing follow your design rather than a fixed template. ### Where the carousel sits between one image and a full page | When you have | Send | Where it renders | | --- | --- | --- | | One line of text | [A plain push](https://www.pushwoosh.com/products/mobile-push-notifications/) | The banner | | One image or GIF | [A rich media push](https://www.pushwoosh.com/products/mobile-push-notifications/) | The expanded notification | | Several images to page through | An image carousel push | The expanded notification, after the pull down | | Layout, forms or video | A Rich Media page | A full screen in the app, opened on tap | ## The job it does, **inside a journey** ### One Journey, **many formats** The carousel is an attribute of a message you are already sending. The audience, the trigger, the segment and the customer profile stay where they are, and the format changes what that message looks like when it lands. You compose it in the same [Customer Journey](https://www.pushwoosh.com/products/customer-journey/) as your push, [in-app](https://www.pushwoosh.com/products/in-app-messaging/), email and web push. The integration and the audience are the ones you already have. ### A cart left behind, worked end to end A shopper adds three items and leaves. A silent push warms the product data in the background, invisible to the user, and the carousel push follows with those three items, one per slide. The shopper swipes to the pair of shoes, taps, and lands on that product page. If the push goes unopened, the same Journey follows up with an in-app message on the next open and an email the day after. ## What to use it for The carousel is worth the setup when a message has more than one visual thing to say. For a single hero image, a rich media push does the same job with a much lighter build. | Moment | What the carousel carries | What the user does | | --- | --- | --- | | E-commerce · cart abandonment | The items left in the cart, one per slide | Swipes to the one they still want and taps through to its product page | | Marketplaces · a saved search matches | Several fresh listings, each with its price | Pages through the listings and opens the one worth a closer look | | Mobile games · a content drop | New characters, skins and bundle offers | Sees the whole drop before opening the store screen | | Creator apps · re-engagement | New templates and content packs since the last visit | Finds something worth coming back for | | Travel · a fare drop | Several destinations or deals in one send | Swipes to the trip that fits and opens its fare | | Events · this weekend's line-up | Multiple shows or artists, each with its date | Picks a night and lands on the ticket page | | Food delivery · a promo window | Trending dishes or new menu items | Scans the set and orders from the slide they stopped on | The format is half the job. The other half is what you put in it ## Platform & technical coverage Carousel support is uneven across operating systems. The last column says where the format is the push itself, and where the push only carries a payload that your app renders. | Capability | iOS | Android | Web | Delivered by | | --- | --- | --- | --- | --- | | Multi-image swipeable gallery | iOS 10+ | – | – | A notification content extension in your app, rendering the push payload | | Paging actions on the notification | iOS 10+ | – | – | A notification category the app registers at launch | | Per-slide caption and tap action | iOS 10+ | – | – | Your extension code, reading the payload | | Single image in the expanded notification | iOS 10+ | Android 4.1+, single large image | Chrome | The push itself | | Action buttons on the notification | iOS 10+, up to 4 | Android | Chrome | The push itself | | Full-screen showcase with layout and forms | Yes | Yes | – | A Rich Media page opened on tap | ## Security & hosting Pushwoosh runs on its own hardware in the US and Germany, under GDPR and BDSG. ## How it works The carousel is a developer build. The first step is a one-time engineering task; after that, marketing composes and schedules the carousel like any other push. **Wire the extension once _(developer)_** Add a Notification Content Extension target to your app, drop in the Pushwoosh example carousel view controller, and register the carousel category at launch. This sits alongside the service extension that single-image rich push already uses. **Compose the message _(no-code or API)_** Build the push in the Control Panel or through the [Messages API](https://www.pushwoosh.com/products/api/), attach the images and set the matching category. Every slide downloads on receipt, so host the images on a CDN and keep each one small. **Orchestrate it _(no-code)_** Send it to the same segment, from the same [Customer Journey](https://www.pushwoosh.com/products/customer-journey/) as the rest of your messaging. Deep links, custom data and personalization behave exactly as they do on a plain push. Read the iOS SDK docs ## Limits worth knowing **The format is narrow. These are its edges.** - iOS only. Android's expanded notification shows a single large image and has no gallery equivalent. - Assembling a carousel is developer work. Pushwoosh supplies the extension code and the payload convention; the Control Panel composes the message around it. - Setup needs a notification content extension of its own, on top of the service extension that rich push already requires. - The gallery appears only after a long press or a pull down. Until then the banner shows a single line and at most one thumbnail. - Every slide downloads on receipt. Keep each image small, host them on a CDN, and send few slides rather than many. - Delivery reporting sees the push, and the swipes happen on the device. You measure per-slide engagement through your own in-app events. ## Show several things in **one push** A set of images the user pages through hands them the item they actually wanted, rather than the one you guessed at. Talk to our team about carousel push, or start building on the free tier. Book a demo Start for free --- ## iOS Live Activities API for real-time order & trip tracking | Pushwoosh URL: https://www.pushwoosh.com/products/ios-live-activities/ iOS Live Activities put an order, a ride or a match on the iPhone lock screen as one live card, started and updated by push. Pushwoosh runs it from the same campaign and Journey as any other message. Keywords: live activities api, transactional push notifications, real-time customer engagement, ios live activities api, order tracking live activities, push to start live activity iOS Live Activities ### Show the whole story **on the lock screen** Pushwoosh starts and updates a live card for an order, a ride or a match, from the same campaign and Journey as the rest of your push. iOS keeps it on the lock screen and in the Dynamic Island for as long as the event runs. Book a demo Start for free ## Trusted by 80,000+ companies to scale their engagement ## The format **in full** A plain push says something happened, once. A Live Activity keeps saying it — the same card on the lock screen rewrites itself for as long as the order, the ride or the match is still going. **Local start** Start the activity from inside your app with ActivityKit, iOS 16.1 and later. **Push-to-start** A token-based push opens the activity with the app closed, iOS 17.2 and later. **Live content updates** `/updateLiveActivity` rewrites the same card in place as the event moves along. **One card for the whole segment** Push once to a shared activity ID and every device running that activity updates together. **Synced across the lock screen and Watch** One activity, kept in sync across surfaces, including the Apple Watch Smart Stack on watchOS 11. **One token helper** `setup()` tracks and refreshes your push-to-start and push-to-update tokens automatically. ### Where a Live Activity sits between a push and a screen | When the message is | Send | Where it lives | | --- | --- | --- | | One change of state, said once | [A plain push](https://www.pushwoosh.com/products/mobile-push-notifications/) | The banner, then the lock screen list | | One change worth a picture | [A rich media push](https://www.pushwoosh.com/products/mobile-push-notifications/) | The expanded notification | | A choice the user can make in a tap | [An interactive push](https://www.pushwoosh.com/products/interactive-push/) | Buttons on the notification | | An ongoing event, minutes to hours | A Live Activity | One card on the lock screen and in the Dynamic Island, rewriting itself in place | | A record the user comes back to later | [Message Inbox](https://www.pushwoosh.com/products/message-inbox/) | A list inside the app | | Detail, a form or a layout | [An in-app message](https://www.pushwoosh.com/products/in-app-messaging/) | A full screen in the app | ## The job it does **inside a journey** ### One Journey for **both platforms** A Live Activity is an attribute of a message you're already sending, not a separate integration. The audience, the trigger, the segment and the customer profile stay where they are, and the format decides what that message looks like while the event is still running. iPhones get the Live Activity, Android 16 phones get a [Live Update](https://www.pushwoosh.com/products/live-updates/), and older devices get a standard push, all from the same [Customer Journey](https://www.pushwoosh.com/products/customer-journey/) that runs your [push](https://www.pushwoosh.com/products/mobile-push-notifications/), [in-app](https://www.pushwoosh.com/products/in-app-messaging/) and email. ### An order worked end to end The restaurant accepts the order, and the Journey opens the Live Activity with a push-to-start call. A silent push warms the courier data in the background, invisible to the user, so the first update lands with a real name and a real ETA. Cooking, courier assigned and two minutes away then rewrite that same card. Apple keeps Live Activities to the current event only, so any upsell for the next order runs as an in-app message on the same Journey, not on the card itself. The delivered event ends the activity and leaves the receipt in [Message Inbox](https://www.pushwoosh.com/products/message-inbox/). ## What to use it for A Live Activity earns its place when something is genuinely underway and the user already started it — an order, a trip, a match already in progress. Apple restricts the surface to that: no announcements, no offers, nothing the user didn't set in motion. | Moment | What the card carries | What the user does | | --- | --- | --- | | Food delivery · an order in progress | Accepted, cooking, courier assigned, minutes away | Glances at the lock screen instead of reopening the app | | Ride-hailing · a trip underway | Driver en route, ETA, trip progress | Checks the Dynamic Island instead of the map screen | | E-commerce · after the purchase | Shipped, out for delivery, stops away, delivered | Follows the parcel from the lock screen and knows when to be in | | Marketplaces · several orders at once | One card per shipment, each from its own seller | Keeps track of parcels landing on different days | | Airlines · the day of the flight | Gate, boarding, delay, baggage belt | Checks the gate from the lock screen in a loud terminal | | Car-sharing · an active rental | Session running, fuel or charge, time left, return point | Watches the session countdown without opening the app | | Live sports · a match in play | Score, clock, period | Follows the match with the phone locked | | Sports betting · an in-play bet | Bet status, live odds, cash-out window | Acts on the cash-out before the window closes | Sports betting, trading, banking and telemedicine use cases need a compliance sign-off before launch — loop in your Pushwoosh CSM early. The card is half the job. The other half is what you put in it ## Platform & technical coverage Live Activities are an iOS-only surface, and the version floors are the first thing to check against your own install base. The last column says where the push is the format itself, and where it only drives something your app already ships. | Capability | iOS | Android | Delivered by | | --- | --- | --- | --- | | An ongoing card that updates in place | iOS 16.1+, as a Live Activity | Android 16 (API 36), as a [Live Update](https://www.pushwoosh.com/products/live-updates/) | The push, rendered by the SDK against the OS live-activity API | | Remote start without opening the app | iOS 17.2+, push-to-start | Yes, from the server | Token-based APNs only — certificate-based configuration isn't supported for Live Activities | | Content updates | `/updateLiveActivity` | `OPERATION_UPDATE` in the Messages API | Same activity ID ties every update to the running card | | Updating everyone on the same activity | Push once to the shared activity ID | Android updates per device | Every device holding that activity ID re-renders on the next push — there's no separate broadcast channel | | Always-visible compact indicator | Dynamic Island (iPhone 14 Pro+), Apple Watch Smart Stack | Status bar chip | The OS, from the live activity | | Widget code | A Widget Extension with SwiftUI/WidgetKit, built by a developer | `pushwoosh-liveupdates` SDK module ships the default style | Apple requires your own widget UI; Android ships the OS progress style | ## Security & hosting Pushwoosh runs on its own hardware in the US and Germany, under GDPR and BDSG. ## How it works Building the widget is a one-time engineering step. After that, the three operations run from the Control Panel and the API like any other message in the Journey. **Build the widget once _(developer)_** Add a Widget Extension with ActivityKit and SwiftUI/WidgetKit, following Apple's Live Activity attributes model. This step needs a developer — Apple requires your own UI code for the card. **Drive the whole lifecycle from the server _(API)_** Push-to-start opens the activity, `/updateLiveActivity` rewrites it, and an end call closes it, all through the [Messages API](https://www.pushwoosh.com/products/api/) with one activity ID tying the operations together. `setup()` manages the push-to-start and push-to-update tokens for you. **Orchestrate it _(no-code)_** Fire those operations from the same [Customer Journey](https://www.pushwoosh.com/products/customer-journey/) as the rest of your messaging, against the same segment and the same customer profile. The Android half of the same story runs from that Journey too, through [Live Updates](https://www.pushwoosh.com/products/live-updates/). Read the Live Activities docs ## Limits worth knowing **The surface is narrow by design. These are its edges.** - Token-based APNs configuration only — certificate-based setups can't run Live Activities. - The card needs its own Widget Extension with a SwiftUI/WidgetKit UI, built by a developer — no visual editor covers this step. - Apple restricts the surface to a currently ongoing, user-started event — no promotions, no upsells, no chat messages on the card itself. - An activity runs for about 8 hours, plus up to 4 more in a stale state, then Apple ends it regardless of updates. - iOS 18 throttles remote updates to roughly one every 5 to 15 seconds. Countdown-based activities, an ETA for instance, keep ticking locally between updates and aren't affected. - Opt-in follows the app's push permission automatically, though the user keeps a separate toggle to turn Live Activities off on their own. - Reporting sees each start, update and end call. The card itself leaves no in-app engagement marker, so per-glance engagement has to come from events you send back separately. Show the whole story on the lock screen --- ## KakaoTalk business messaging for Korean customer journeys URL: https://www.pushwoosh.com/products/kakaotalk/ Send order, payment, delivery, and booking notifications on KakaoTalk, the channel 93% of South Koreans open every day, with automatic SMS fallback in the same journey. Keywords: KakaoTalk business messaging, Kakao Alimtalk, KakaoTalk Business Channel, Kakao notification talk, Korea messaging, approved Kakao templates, SMS fallback, omnichannel messaging KakaoTalk business messaging ### A direct line to your **Korean audience** About 93% of South Koreans open KakaoTalk every day. Send order, payment, delivery, and booking notifications on the channel they actually read. Book Demo Start for free ## Trusted by 80,000+ companies to scale their engagement ## Built for Korea's everyday channel **Native Kakao channel** Journey element and API. **Approved templates** Orders, payments, and bookings. **Guaranteed reach** Any Korean number. **SMS fallback** Automatic. **Personalization** Variables with fallback text. **One journey** Every channel, on a single profile. ## Send the notifications Korea expects Create a Kakao template in the Control Panel and submit it for approval. Once approved, pick it in your journey and personalize it per recipient. Templates carry a highlighted main message, a structured details section, and up to 5 action buttons. #### Order shipped The status up top, tracking details below it, and a button that opens the carrier. #### Payment confirmed Amount, method, and merchant in the details section, receipt behind a button. #### Booking confirmed Date, time, and place, with buttons to change or cancel. ### Mobile messaging and SMS tied together Kakao opens more often than email and costs less than Korean SMS. When a user cannot receive Kakao, the same journey falls back to SMS on its own. One journey covers both, so there is no second campaign to build. ### Combine all channels in one journey Kakao is one step in a Korea journey that also runs push, in-app, email, and SMS against a single profile. Use Kakao for the transactional moments Koreans read on Kakao, and other channels for the rest. ## The most common ways to use KakaoTalk **Order & delivery status** Confirmed, dispatched, out for delivery, delivered. **Payment & account alerts** Charges, statements, and payment reminders. **Booking & reservation confirmations** Confirm, reschedule, or cancel in the thread. **Ride & mobility confirmations** Driver assigned, arriving, trip complete. **Appointment & service reminders** Clinics, service visits, and renewals. **Telecom & billing notices** Data usage, plan changes, and invoices. ### Build the audience, then reach it on Kakao Match each user to their Pushwoosh profile with tags, events, and behavior, build a segment, and reach it on Kakao. The profile is shared with every other channel, so the same segment works for push, email, and SMS. Personalize approved templates with the variable selector, including fallback text for the values you don't have. ## EU data residency for Korean transaction data Kakao traffic carries phone numbers and transaction details. Pushwoosh runs on its own hardware in the US and Germany, under GDPR and BDSG (ISO 27001:2022, HIPAA, SOC 2 Type 1, EU-U.S. DPF). A global brand can serve Korea and Europe from one platform, without stitching a separate vendor to a US cloud. ## KakaoTalk reach in South Korea 48M users in South Korea 93% of the population ## How it works **Connect your KakaoTalk Business Channel** Paste the User Code and Secret Key from your Kakao Business Center account. **Create your templates and submit them for approval** Only **approved** templates can be sent, so submit them before you build the journey. **Add the Kakao step to a journey** Pick an approved template, or send via the API with your development team. Kakao message pricing is set by the provider and billed directly. Read the docs **Start on the free plan.** The whole platform is available on it, with no CSM gate. Kakao message costs are set and billed by the provider directly. ## Add KakaoTalk to your Korea journey Talk to our experts about the best way to use Kakao, or start building on your own. Book Demo Start for free --- ## LINE messaging platform for APAC customer journeys URL: https://www.pushwoosh.com/products/line/ Send branded, promo-capable LINE messages and reply 1:1 to your users, right alongside push, email, SMS, and WhatsApp in one journey backed by Pushwoosh. Keywords: LINE messaging, LINE Official Account, LINE Messaging API, LINE marketing, LINE broadcast, Flex Message, APAC messaging, conversational messaging, omnichannel messaging LINE messaging platform ### Reach the people who live on LINE In Japan, Thailand, and Taiwan most customers read LINE rather than email. Send branded, promo-capable LINE messages and reply 1:1 to your users from the same Customer Journey. Book Demo Start for free ## Trusted by 80,000+ companies to scale their engagement ## Everything you need to reach Asia **Native LINE channel** Journey element, Messaging API, and a 1:1 inbox. **Rich content** Text, image, carousels, and custom Flex cards. **Promo-capable** Broadcast offers and loyalty to followers, beyond utility alerts. **Two-way** Reply in a standard LINE thread from the inbox. **One journey** LINE beside push, email, SMS, WhatsApp, and Kakao. **Localized presets** Multi-language content with an automatic default. ### Send more than plain text Compose LINE presets once in the Control Panel, then broadcast an approved message to a segment. - **Text and image** — quick updates and announcements. - **Image carousel** — 1 to 10 swipeable panels, each with its own URL. - **Flex Message** — custom cards for receipts, products, and menus. - **Vouchers** — unique promo codes from a pool, one per recipient. - **Order updates, reminders, and promotions** — sent to your followers. ### Hold real conversations Inbound LINE messages surface in the LINE Messages inbox, where you read the history and reply in the same thread. A keyword or event can start a journey automatically. - **Conversational care** — support automation in the thread. - **Bookings** — appointment reminders and confirmations. - **Loyalty** — enrolment and point-card lookups. - **Feedback** — post-purchase follow-up. ### Combine all channels in one journey Reach a user on LINE, and fall back to push, email, or SMS where it does not reach them, all in the same journey. A reachability check routes each user to the channel that works. ## Most common LINE use cases **Order & delivery status** Confirmed, dispatched, out for delivery, delivered. **Loyalty & point cards** Enrolment, point balances, and reward reminders. **Conversational commerce** Catalog questions, recommendations, and checkout. **Appointments & bookings** Confirm or reschedule for clinics, classes, and services. **Payment & renewal alerts** Bills, recharges, and subscription renewals. **Win-back & fallback** Reach users on LINE when push and email go unopened. ### Build the audience, then reach it on LINE LINE identity is the user's LINE `user_id`, captured through your Official Account and saved to their Pushwoosh profile. Match that profile to tags, events, and behavior across every channel, build a segment, and reach it on LINE. Personalize each message with placeholders and per-locale content, so it fits the customer and the market. ## One compliant vendor across APAC and the EU Pushwoosh runs on its own hardware in the US and Germany, under GDPR and BDSG. Global brands can run LINE in Japan, Thailand, and Taiwan and the rest of their messaging in Europe on one platform, without stitching a US-cloud tool to a separate LINE vendor. ## Reach the markets where LINE dominates 97M monthly users in Japan 55M monthly users in Thailand 22M monthly users in Taiwan ## How it works **Connect your LINE Official Account** Link a verified Official Account and Messaging API channel, with a webhook, to your Pushwoosh project. **Collect user IDs and compose** Store each user's LINE `user_id`, then build your presets and journeys. **Send** A message delivers when the user has added your Official Account as a friend or messaged you within the last 7 days. LINE sets its own per-message pricing, billed directly. Read the docs ## Add LINE to your APAC journeys The whole platform is available on the free plan. LINE message costs are set and billed by LINE directly. Talk to our experts about the best way to use LINE, or start building on your own. Book Demo Start for free --- ## live-updates URL: https://www.pushwoosh.com/products/live-updates/ --- title: Live Updates for Android | Ongoing notifications that refresh in place description: Live Updates put an order, a ride or a delivery on the Android 16 lock screen as one card that refreshes itself. Pushwoosh starts, updates and ends it from the server, from the same campaign and Journey as any other push. keywords: - android live updates - live notifications android - ongoing notification android 16 - real-time order tracking notification - notification progressstyle - live activities android relatedProducts: - mobile-push-notifications - message-inbox - customer-journey - interactive-push - mobility-delivery - api categories: ["mobile-marketing", "mobility"] cardIcon: activity lang: "en" draft: false --- Live Updates for Android ### Show progress **as it happens** One Android 16 notification that rewrites itself as an order, a ride or a match moves along. Pushwoosh starts, refreshes and ends it from the server, with the app closed. Book a demo Start for free ## Trusted by 80,000+ companies to scale their engagement ## The format **in full** A plain push says one thing once, and a five-step order turns into five notifications. A Live Update posts one card for the whole activity and then keeps rewriting it, so the lock screen always shows the current step instead of a stack of old ones. **One ongoing card** The activity gets a single notification on the lock screen and in the shade, and every later update rewrites that card rather than adding another. **Progress that moves** Pushwoosh renders Android's native `Notification.ProgressStyle`, so the bar, its value and its colour-coded segments are the real OS primitive. **A chip in the status bar** While the activity runs, Android keeps a compact indicator in the status bar, visible from inside any other app. **Time anchors** An update can carry a time anchor, so the card counts down to the ETA on its own between server refreshes. **Action buttons on the live card** The SDK module wires the buttons alongside the progress, so a tap can open the map or call the courier from the card itself. **Your own rendering** `LiveUpdateProgressStyleProvider` hands the drawing to your app, so colours, icons and segment labels follow your design. ### Where a Live Update sits between a push and a screen | When the message is | Send | Where it lives | | --- | --- | --- | | One change of state, said once | [A plain push](https://www.pushwoosh.com/products/mobile-push-notifications/) | The banner, then the shade | | One change worth a picture | [A rich media push](https://www.pushwoosh.com/products/mobile-push-notifications/) | The expanded notification | | A choice the user can make in a tap | [An interactive push](https://www.pushwoosh.com/products/interactive-push/) | Buttons on the notification | | An activity in progress, minutes to hours | A Live Update | One ongoing card that rewrites itself, plus a status bar chip | | A record the user comes back to later | [Message Inbox](https://www.pushwoosh.com/products/message-inbox/) | A list inside the app | | Detail, a form or a layout | [An in-app message](https://www.pushwoosh.com/products/in-app-messaging/) | A full screen in the app | ## The job it does **inside a journey** ### One Journey for **both platforms** A Live Update is an attribute of a message you are already sending. The audience, the trigger, the segment and the customer profile stay where they are, and the format decides what that message looks like while the activity is still running. Android 16 devices get the live card, iPhones get the Live Activity, and older Android phones get a standard push, all from the same [Customer Journey](https://www.pushwoosh.com/products/customer-journey/) that runs your [push](https://www.pushwoosh.com/products/mobile-push-notifications/), [in-app](https://www.pushwoosh.com/products/in-app-messaging/) and [email](https://www.pushwoosh.com/products/emails/). ### An order worked end to end The restaurant accepts the order and the Journey opens the card at its first step. A silent push warms the courier data in the background, invisible to the user, so the next refresh lands with a real name and a real ETA. Cooking, courier assigned and two minutes away then rewrite that same card, and the delivered event closes it. On a phone below Android 16 the same Journey sends a plain push at every step, and both branches leave the receipt in [Message Inbox](https://www.pushwoosh.com/products/message-inbox/). ## What to use it for A Live Update earns its place when something is genuinely in progress and the user is already waiting on it. For an announcement, an offer or anything the user did not start, a plain push is the right format, and Google's policy for this surface says the same. | Moment | What the card carries | What the user does | | --- | --- | --- | | Food delivery · an order in progress | Accepted, cooking, courier assigned, minutes away | Watches the courier close in from a locked screen | | Ride-hailing · a trip underway | Driver en route, ETA, trip progress | Glances at the lock screen instead of going back to the map | | E-commerce · after the purchase | Shipped, out for delivery, stops away, delivered | Follows the parcel from the shade and knows when to be in | | Marketplaces · several orders at once | One card per shipment, each with its own seller | Keeps track of parcels landing on different days | | Airlines · the day of the flight | Gate, boarding, delay, baggage belt | Checks the gate from the lock screen in a loud terminal | | Live sports · a match in play | Score, clock, period | Follows the cricket or the football with the phone locked | | Sports betting · an in-play bet | Bet status, live odds, cash-out window | Acts on the cash-out before the window closes | | Banking · a transfer in flight | Transfer progress, card delivery status | Sees the money land while the phone stays in a pocket | | Field services · a technician on the way | En route, ETA, arrived | Stops guessing which hour to stay home for | | Energy · an outage in your street | Fault confirmed, crew on site, restore ETA | Gets an answer without calling the support line | The format is half the job. The other half is what you put in it ## Platform & technical coverage Live, self-refreshing cards are new, and the version floors are the first thing to check against your own install base. The last column says where the push is the format itself, and where it only drives something your app already ships. | Capability | Android | iOS | Web | Delivered by | | --- | --- | --- | --- | --- | | An ongoing card that refreshes in place | Android 16 (API 36) | iOS 16.1+, as a Live Activity | – | The push, rendered by the SDK against the OS live-notification API | | Native segmented progress bar | Android 16, `Notification.ProgressStyle` | Your ActivityKit widget | – | `pushwoosh-liveupdates` 6.9.0+, wrapping the OS primitive | | Always-visible compact indicator | Status bar chip | Dynamic Island, iPhone 14 Pro and later | – | The OS, from the live notification | | Server-driven start, update and end | Yes | Yes | – | `OPERATION_START` · `OPERATION_UPDATE` · `OPERATION_END` in the Messages API | | Dismissing the card from the app | `endLiveUpdate(id)`, `endAllLiveUpdates()` | Yes | – | The `PushwooshLiveUpdates` facade in your app | | Brand styling of the live card | `LiveUpdateProgressStyleProvider` | Your widget code | – | Your app code, called by the SDK | | Android 15 and below | –, SDK calls are no-ops | n/a | – | A standard push or [Message Inbox](https://www.pushwoosh.com/products/message-inbox/) on the same Journey | ## Security & hosting Pushwoosh runs on its own hardware in the US and Germany, under GDPR and BDSG. ## How it works The Android build is a one-time engineering step. After that the three operations run from the Control Panel and the API like any other message in the Journey. **Add the module once _(developer)_** Drop `pushwoosh-liveupdates` 6.9.0+ into the Android app. It catches Live Update pushes ahead of standard notification handling and takes care of the channel, the permission, the large icon and the action buttons. `LiveUpdateProgressStyleProvider` is where you brand the card. **Drive the whole lifecycle from the server _(API)_** `OPERATION_START` posts the card, `OPERATION_UPDATE` rewrites it in place, `OPERATION_END` dismisses it, all through the [Messages API](https://www.pushwoosh.com/products/api/) with one activity ID tying them together. The app can also close a card it holds with `PushwooshLiveUpdates.endLiveUpdate()`, with no server round trip. **Orchestrate it _(no-code)_** Fire the three operations from the same [Customer Journey](https://www.pushwoosh.com/products/customer-journey/) as the rest of your messaging, against the same segment and the same customer profile. The iOS half of the same story runs from that Journey too. Read the Live Updates docs ## Limits worth knowing **The surface is new and tightly scoped. These are its edges.** - Android 16 (API 36) and newer. On earlier versions the SDK calls are no-ops, with no crash and no fallback card, so branch the Journey to a standard push for those devices. - The card is drawn with `Notification.ProgressStyle`, an Android 16 rendering primitive. That is why it cannot be back-ported the way a rich push template can. - Every start, refresh and end comes from your server. There is no on-device posting API, and the app can only dismiss a card it already holds. - Google restricts the surface to real activity: no promotions, no chat messages, no ambient information. Misuse puts your access to it at risk. - iOS is a separate build. Live Activities cover the same job on iPhone through ActivityKit, driven by the same Journey but with their own SDK work. - Reporting sees each operation push. Glances at the card leave no marker on the payload, so per-update engagement comes from in-app events you send back. --- ## ManyMoney MCP — All channels, one MCP, endless possibilities | Pushwoosh URL: https://www.pushwoosh.com/products/manymoney-mcp/ One MCP server, every channel — push, email, SMS, WhatsApp, Telegram, LINE, Kakao. Add the endpoint to your AI client, hand your agent two tools, ship. Keywords: MCP server, Model Context Protocol, AI messaging, Claude MCP, Cursor MCP, agent messaging, ManyMoney MCP Beta · live in production · Part of ManyMoney AI ### One MCP. Every channel. **Endless** possibilities. Push, email, SMS, WhatsApp, Telegram, LINE, Kakao — every channel your agent might need, behind one tool call. Whatever you're building, your agent can now reach users in the real world. Start free Read the docs ##### Drop into your client config ```json { "mcpServers": { "manymoney": { "url": "https://messaging-api.svc-nue.pushwoosh.com/mcp", "headers": { "Authorization": "Token YOUR_API_TOKEN" } } } } ``` Restart your client. Your agent can now send messages. ## Every channel your users actually use One tool call. One protocol. Each platform's native quirks handled under the hood. **Push — iOS** Standard · silent · critical · VoIP · Live Activities **Push — Android** FCM · Huawei · Baidu · Amazon Fire **Web Push** Chrome · Firefox · Safari · Edge **Email** HTML · templates · attachments · custom From **SMS** Global delivery via configured carrier **WhatsApp** Free-form + Meta-approved templates **Telegram** Text messages with content variables **LINE & Kakao** Content and template messages ## Plain English in. Real **deliveries** out. Your agent resolves natural-language intent into structured tool calls — ManyMoney MCP handles delivery, scheduling, frequency capping, and the boring parts. Push to segment > Send a push to the `cart-abandonment` segment in app `XXXXX-XXXXX` with title "Still thinking it over?" and body "Your cart's waiting — 10% off." Schedule for 3 PM local time per user. ```js Notify({ application: "XXXXX-XXXXX", target: , platforms: ["ios", "android"], message_payload: { title: "Still thinking it over?", body: "Your cart's waiting — 10% off." }, schedule: }) // → PW-12345-67890 ``` Transactional email > Send a transactional email to user `uid-123` using template `welcome-flow-v2` with first_name set to "Alex." ```js Notify({ platforms: ["email"], target: , message_payload: , placeholders: }) // → PW-12345-67891 ``` Bulk SMS > Dispatch SMS to these 10 user IDs with individual promo codes from this list. Use the user's locale for the message body, and attach all sends to campaign `summer-launch`. ```js NotifyBulk([ { target: , platforms: ["sms"], placeholders: , campaign: "summer-launch" }, { target: , platforms: ["sms"], placeholders: , campaign: "summer-launch" }, // ... 8 more ]) // → [ PW-…, PW-…, PW-… ] · 10 codes returned ``` ## **Three** lines of config. Pick your client. Auth uses your Pushwoosh API token. Scope it to specific apps. Claude Desktop ```json // claude_desktop_config.json { "mcpServers": { "manymoney": { "url": "https://messaging-api.svc-nue.pushwoosh.com/mcp", "headers": { "Authorization": "Token YOUR_API_TOKEN" } } } } ``` Cursor ```json // ~/.cursor/mcp.json { "mcpServers": { "manymoney": { "url": "https://messaging-api.svc-nue.pushwoosh.com/mcp", "headers": { "Authorization": "Token YOUR_API_TOKEN" } } } } ``` Windsurf ```json // ~/.codeium/windsurf/mcp_config.json { "mcpServers": { "manymoney": { "url": "https://messaging-api.svc-nue.pushwoosh.com/mcp", "headers": { "Authorization": "Token YOUR_API_TOKEN" } } } } ``` Other clients Any MCP-compatible client takes the same shape: HTTP transport, the URL above, a `Token` header. Works with Cline, Continue, ChatGPT Desktop, and custom MCP agents. ```text URL: https://messaging-api.svc-nue.pushwoosh.com/mcp Authorization: Token YOUR_API_TOKEN ``` **Scoped tokens** Limit each API token to specific apps and channels. **Test devices flag** Preview sends to a controlled allowlist before broadcast. **Idempotent** Safe to retry on failure — no duplicate sends. ## **Two tools.** That's the whole API. Designed to be agent-readable, not human-clickable. Predictable parameter shapes. Structured errors. Returns message codes you can track. ### Notify — single message One call sends one message — segment broadcast or transactional, any channel. | Parameter | Purpose | | --- | --- | | application | App code in `XXXXX-XXXXX` form | | platforms | `["ios","android","email","sms",…]` | | target | Segment, filter, or explicit user/hwid list | | message_payload | Title, body, template, or rich content | | schedule | Send-now, delay, or per-user timezone | | placeholders | Values for template variables | | campaign | Optional campaign code for attribution | | frequency_capping | Respect per-user message limits | ### NotifyBulk — batched sends One call sends many messages with per-recipient variation. Returns an array of message codes in order. ```js NotifyBulk([ { target: , platforms: ["sms"], message_payload: { body: "Code: {}" }, placeholders: }, { target: , platforms: ["sms"], message_payload: { body: "Code: {}" }, placeholders: } ]) // → [ "PW-12345-67890", "PW-12345-67891" ] ``` ## Two tools. **Endless** agents you can build. ManyMoney MCP isn't a marketing tool. It's a substrate. Once your agent can reach users, what else does it become capable of? **AI calendar assistants** That nudge you on your phone, not in a forgotten inbox. **Trading agents** That text you the moment a threshold trips. **Healthcare adherence bots** HIPAA-clean nudges across SMS and push. **Compliance watchdogs** Page on-call engineers via SMS when something drifts. **Customer-success agents** Escalate across channels until a human responds. **Game companions** Send WhatsApp updates when your raid timer fires. **Personal-finance agents** Email weekly summaries the user actually reads. **DevOps agents** Open incident threads on WhatsApp groups. Need your agent to plan campaigns, manage segments, or analyze performance — not just send? See the [ManyMoney MCP general endpoint](https://docs.pushwoosh.com/product/pushwoosh-ai/manymoney-mcp-server/). ## Production **substrate**. Not a side-project. Audited delivery infrastructure that's been in production for 14+ years. Start free up to 1,000 MAU, no add-on, no per-call fee — ManyMoney MCP is included on every Pushwoosh plan. ## Your agent already knows what to say. Now it can **deliver** it. Start free Read full docs --- ## A/B testing platform for marketing automation URL: https://www.pushwoosh.com/products/marketing-ab-testing/ Marketing experimentation platform that works. Test everything from subject lines to send times, measure impact, and optimize campaigns for better ROI. Keywords: A/B testing platform, marketing experimentation, campaign testing, marketing optimization, conversion testing, multivariate testing, split testing A/B testing ### Drive conversions with **smart A/B testing** Stop guessing, start testing. A/B test every element of your campaigns: subject lines, copy, images, send times, offers. Measure impact with statistical confidence. Auto-select winners and scale what works. Request demo Start for free ## What A/B testing delivers Built-in A/B testing for all campaigns. Test push notifications, emails, in-app messages, and SMS. Set up tests in minutes, get results in hours, and let automatic statistical significance pick the winner. Continuous optimization that compounds over time. **Increase conversion rates** Every test finds improvements. Winning variants convert 10 to 50% better than losers. **Continuous A/B testing drives 20 to 40% conversion improvement** over 6 months. **Make data-driven decisions** Replace opinions with evidence. Know what works based on real user behavior. **95% confidence level** ensures decisions are based on real performance differences, not random variation. **Reduce campaign risk** Test before full launch. Catch underperforming copy, confusing CTAs, or bad timing before sending to entire audience. **Test with 10% of audience, scale winner to remaining 90%.** **Continuously improve performance** Every campaign is an opportunity to learn. Iterative testing compounds gains. **Month 1: 5% lift. Month 6: 35% cumulative improvement** from continuous experimentation. ## Test everything that impacts conversion Six element categories cover every lever that moves campaign performance. Pick the one with the biggest potential impact for your audience, build variants, and let the platform measure what wins. Element 1 ### Message copy and content Test headlines, body copy, CTAs, emoji usage, and personalization level. Words drive action, and small wording changes move the needle in [push notification campaigns](https://www.pushwoosh.com/products/mobile-push-notifications/). - **Subject line:** "50% off today" vs "Your exclusive 50% discount" vs "Don't miss 50% off" - **Push copy:** "New sale live" vs "Flash sale: 50% off" vs "Sarah, your favorite items are on sale" - **CTA button:** "Shop now" vs "See deals" vs "Claim discount" - **Typical impact:** 15 to 40% conversion difference between variants Element 2 ### Visual elements Images, colors, layout, video vs static, and brand elements drive attention. The right format dramatically changes engagement in [in-app messages](https://www.pushwoosh.com/products/in-app-messaging/) and rich media campaigns. - **Push image:** product on white vs lifestyle context vs no image - **In-app format:** full-screen vs modal vs banner - **Email layout:** hero image vs text-only vs animated GIF - **Typical impact:** 10 to 30% conversion difference based on visual choice Element 3 ### Offers and incentives Discount level, offer type, urgency framing, and exclusivity have the largest impact of any test category. Offers are where you find compounding wins. - **Discount:** "20% off" vs "$20 off $100" vs "Free shipping on orders $75+" - **Urgency:** "Sale ends tonight" vs "24 hours left" vs "Hurry, almost sold out" - **Exclusivity:** "Everyone gets 25% off" vs "VIP members: 30% off" - **Typical impact:** 20 to 50% conversion difference (the highest-leverage test category) Element 4 ### Timing and frequency Send time, day of week, frequency, and delay timing decide whether your message gets seen at all. The right time beats the cleverest copy. - **Send time:** 9 AM vs 12 PM vs 6 PM vs 9 PM - **Day of week:** Monday vs Wednesday vs Friday vs Saturday - **Delay:** immediate vs 2 hours vs next day - **Typical impact:** 10 to 25% engagement difference based on timing Element 5 ### Audience segmentation Segment breadth, personalization depth, user-type targeting, and behavioral triggers turn a generic blast into a relevant message. Segmentation tests reveal which slices respond to which approach. - **Targeting:** all users vs viewed product vs added to cart - **Personalization:** generic vs name vs name plus behavior - **Lifecycle:** new vs 30-day active vs VIP tier - **Typical impact:** 30 to 60% conversion difference with proper segmentation Element 6 ### Channel and format Push vs email vs SMS vs in-app, rich vs simple, interactive vs static, and single message vs sequence. Channel fit decides whether your campaign even has a chance. - **Channel:** push vs SMS for time-sensitive offer - **Format:** plain text email vs HTML with images - **Sequence:** single reminder vs 3-message cart abandonment sequence - **Typical impact:** 20 to 40% difference based on channel fit ## From hypothesis to insights in minutes Five-step process from variant creation to scaled winner. Each step has the controls a serious testing program needs, with sensible defaults for teams starting out. **Create test variants** Set up a control (variant A) and one or more challengers (B, C, D). Change one element per test for clear cause-and-effect learnings. **Example:** A: "Sale ends tonight" / B: "12 hours left: 50% off" / C: "Last chance: your favorites at 50% off". **Define test parameters** Configure traffic split (50/50, 33/33/33, or custom), test duration, sample size, and success metric (open rate, click rate, conversion, revenue). **Example:** 25% A, 25% B, 50% holdout for winner rollout, 24-hour duration, CTR as success metric. **Statistical significance calculation** Platform calculates confidence automatically and warns about early stopping with insufficient data. **Below 90%:** not significant, need more data. **90 to 95%:** likely significant. **Above 95%:** highly significant, clear winner. **Winner selection and scaling** Pick manually after reviewing results, or let the platform auto-select once confidence threshold is reached. Advanced: multi-armed bandit dynamically reallocates traffic to better performers during the test, maximizing conversions even before a winner emerges. **Document learnings** Record the winning variant, the lift, and the takeaway. Build a testing playbook. **Example findings:** "Urgency language drives 28% higher conversion." "Personal name in subject: +15% opens." "Evening sends 7-9 PM perform 32% better than morning." ## Test across all marketing channels Different channels demand different test priorities. Run experiments where the leverage is biggest for each format, and orchestrate the winners across the entire [customer journey](https://www.pushwoosh.com/products/customer-journey/). **Push notification testing** Test copy, emoji, images, deep links, and timing. Mobile notifications are short and every word matters. Emojis can lift engagement 20 to 30%. **Typical results:** 15 to 40% engagement improvement from testing. **Email testing** Subject lines drive 70% of opens, so they deserve the most testing time. Add tests on layout, image vs text, and CTA count. **Typical results:** 20 to 50% improvement in opens and clicks. **In-app message testing** Test format (modal vs banner vs full-screen), copy, trigger timing, and image presence. Less intrusive formats test better for retention; context-aware triggers crush time-based ones. **Typical results:** 25 to 60% lift based on format and timing. **SMS testing** Test message length, link placement, offer clarity, sender name, and emoji usage. Keep under 160 characters, include clear CTA, and respect opt-out rules. **Typical results:** 10 to 30% CTR difference between variants. ## Run better tests, get better results Eight habits that separate teams running mature testing programs from teams running occasional one-off experiments. **Test one variable at a time** Isolate what's being tested for clear cause and effect. Test subject line OR send time, not both at once. Clean isolation produces actionable learnings. **Use sufficient sample size** Minimum 1,000+ users per variant. **Example:** 10,000 users reach significance in 6 hours. 500 users may take days. Larger samples mean faster, more reliable results. **Run for appropriate duration** At least 24 hours to capture time-of-day patterns. Ideally 3 to 7 days for weekly patterns. Don't stop too early (false positives) or run too long (diminishing returns). **Respect statistical significance** Wait for 95% confidence before declaring a winner. Small differences below 5% may not be meaningful. Don't cherry-pick early results. **Test continuously** Every campaign is a testing opportunity. **Example:** Month 1 subject lines, Month 2 timing, Month 3 offers. Each test builds on the last for compounding gains. **Document and share learnings** Keep a testing log, share wins with the team, build institutional knowledge. "Evening sends work better" applies to every future campaign. **Test big ideas, not just tweaks** Bigger swings, bigger wins. Don't just test button color. Test discount level (20% vs 40%) or offer type (% off vs free shipping). **Prioritize high-impact tests** Subject lines beat send time. Offers beat copy tweaks. Segmentation beats emoji choice. **Example:** testing offers (20% vs 30%) has 10x the impact of testing emojis. ## Track what matters Pair every test with the right metric. The platform tracks the full funnel automatically through [Pushwoosh analytics](https://www.pushwoosh.com/products/analytics/), so you can compare variants on the dimension that actually matters to your business. ### A/B test dashboards built for marketers Real-time visibility into every active test: variant performance, statistical confidence, sample size, time to significance, and revenue per send. Segment performance breakdowns reveal which audiences respond to which variant. Channel-comparison views show whether the same test should run differently on push vs email vs SMS. **Open and click rates** Baseline engagement metrics by channel. **Push:** 40 to 60% delivery. **Email:** 20 to 35% opens. **SMS:** 95%+. CTR targets 10 to 25% for healthy campaigns. **Conversion rate** % who completed the desired action. Purchase, signup, download, or app open. The ultimate success metric tied to business outcome. **Revenue per send** Average revenue generated per message. Accounts for conversion AND order value. The right metric for e-commerce because higher CTR doesn't always mean higher revenue. **Statistical confidence** Likelihood that the variant difference is real, not random. Target 95%+ before scaling a winner. Displayed prominently throughout the test lifecycle. **Lift** % improvement of winner over control. "Variant B converted 22% higher than A." Tracked per test and cumulatively across the program. **Time to significance** How long until 95% confidence is reached. Helps plan test duration. Varies by traffic volume and effect size. **Example:** 10K users, 6 hours; 1K users, up to 24 hours. ### Start testing smarter See how marketers use A/B testing to continuously improve campaign performance. Test everything, measure impact, scale what works. Better results through experimentation. Request demo Start for free --- ## Marketing Segmentation Software URL: https://www.pushwoosh.com/products/marketing-segmentation/ Pushwoosh segmentation tools help you reach your users with the most relevant offer based on their unique preferences and behavior. Keywords: marketing segmentation, user segmentation, audience segmentation, behavioral segmentation, location-based segmentation, RFM segmentation Segmentation ### Marketing segmentation software to engage more users Pushwoosh segmentation tools help you reach your users with the most relevant offer based on their unique preferences and behavior. ## Trusted by companies that push their limits ### Reach the right audience with the right offer Segment your users by country, favorite team, subscription plan, or other attributes to deliver the most relevant content. **Best for:** - Multilanguage communications - Automated re-engagement - Repeated purchases - Loyalty programs ### First-class customer experience Behavior-based customer segmentation enables personalized experiences to win new customers and retain existing ones. **Best for:** - Re-engaging inactive users - Transactional messages - Incentives based on previous behavior - Product recommendations > When we've personalized our content to specific segments of our audience, we've seen a significant increase in CTR compared to non-personalized content. This suggests that our audience is more likely to engage with content tailored to their interests and needs. — Ori Matarasso ### Location-based segmentation Send hyperlocal targeted messages based on a user's physical location: towns, neighborhoods, or street corners. Deliver contextual, geo-targeted offers relevant to users' immediate surroundings. **Best for:** - Discounts near your location - Services in a new user location - Neighborhood-based alerts - Weather-triggered notifications - Offline event engagement ### RFM segmentation AI-powered marketing segmentation feature enables more accurate targeting, reflecting predictive analytics and real-time changes in buyer behavior. **Best for:** - Loyalty programs - Incentives based on user cohort (champions, loyal, etc.) - Personalized retention campaigns ### Measure your impact Gain granular insights into your customer engagement with [Pushwoosh Analytics](https://www.pushwoosh.com/products/analytics/). Track opens, clicks, UTM stats, deep link interactions, and more to turn data into actionable strategies for your marketing segmentation. > Thanks to Pushwoosh, we are able to reach an individual user in a precise way, offering them personalized content suitable to their tastes. — Enrico Antonini ### Generate engagement and revenue with Pushwoosh Discover how flexible segmentation and omnichannel messaging enable highly targeted campaigns that drive conversions and revenue. ## Send your segments to Pushwoosh from other tools Seamlessly [integrate](https://www.pushwoosh.com/integrations/) and sync audience data from your favorite software. ## Reach your users personally Know exactly when, where, how, and who to target with your messages using advanced marketing segmentation software. Track customer movement between segments and funnel stages in real time. Deliver personalized communication via their preferred or most effective channel. - Mobile and web channels - Trigger events and scheduling - Real-time segmentation - Track & react to users' clicks and conversions ## Empowering segmentation tools **Easy to start** Use built-in trigger events to start using behavioral data right away. **Audience creation** Build custom audiences in Pushwoosh's visual segment builder for precise targeting and personalization. **Marketing automation** Autosend messages in response to real-time user behavior, such as push notification opens, screen views, and in-app interactions. **Advanced personalization** Deliver personalized messages based on user devices, OS, languages, and other zero- and first-party data. **Historical data** Analyze user behavior with extended 365-day historical data for the most relevant communication. **Flexible to your needs** Perfect for one-time messages and fully automated campaigns. ## This is what our clients say > Brilliant tool for automating customer engagement! It has some great options to make hyper-personalized messages based on customer interactions and touch-points. We have created multiple journeys to increase our funnel conversions. — Sushant K., Product & Growth Manager > Pushwoosh Customer Journey Builder has improved over time and now is one of the best and easy-to-implement user journeys we've used. — Mark Astrin, Product & Development Manager > We switched to Pushwoosh because the platform integrates all digital marketing channels with CRM: email, SMS, mobile push, loyalty. — Camilo Andrés L., Loyalty and Digital Media Analyst ## Easy yet powerful, even for beginners Target audience segmentation in Pushwoosh How to convert free app users into paid subscribers: Pushwoosh tutorial How to send a push notification: Pushwoosh tutorial How to find inactive users and re-engage them in Pushwoosh ## Success stories from Pushwoosh users **Game app developer boosts revenue by 4.58% with engaging pushes** Instead of continuing remarketing, Bladestorm started sending recurring pushes to current users. This led to an increase in MAU by 16.62% and growing revenue. The success was due to the consistency of the pushes, a reasonable offer, and wise onboarding of recently active users. **Food delivery app increased DAU ×10 with behavior-based pushes** HungryNaki turned its growing user base into high-value customers by sending personalized multilanguage pushes to users, based on their behavior (homepage visits, menu viewed, order added, and others). **Online broker has 12% growth in conversions with an omnichannel approach** AvaTrade created a dedicated messaging flow with Pushwoosh Customer Journey Builder, sending deeply personalized pushes. The result was the average CTR 9.4 times higher than the industry benchmark. A series of pushes combined with in-app reminders moved 12% of anonymous users to registering real accounts. **Coupon app achieves a 67.4% conversion rate with behavior-based messaging** Omada's Almowafir app turned occasional discount shoppers into loyal customers with automated messaging, applying behavior segmentation. Personalized approach throughout the entire customer lifecycle proved effective in increasing Day 30 retention by 4% and converting almost two thirds of users to the target action. ## FAQ Q: How do I know if Pushwoosh is the right marketing segmentation tool for my business? A: Pushwoosh is ideal if you need advanced, multichannel segmentation with the ability to target users based on real-time and historical data. With Pushwoosh, you can manage all your audience data in one place and deliver personalized messages through the optimal channel based on the specific goals of each marketing campaign: push notifications, in-app messages, email, SMS, and WhatsApp. It's a strong choice for businesses focused on personalized communication that drives revenue. Q: What types of user data can I use for marketing segmentation in Pushwoosh? A: Pushwoosh allows you to segment users using a variety of data points, including demographics, device type, location, language, and behavioral data such as in-app actions, purchase history, or interactions with your messaging campaigns. With [Pushwoosh's advanced segment builder](https://www.pushwoosh.com/blog/advanced-segmentation/), you can layer conditions and use logical operators (e.g., AND/OR) to define highly specific and dynamic user groups for precise targeting and highly personalized campaigns. Q: Does Pushwoosh support real-time segmentation? A: Yes, Pushwoosh supports real-time segmentation, keeping your marketing segments up-to-date and allowing you to respond instantly to users' actions and behaviors within your app or website. Additionally, you can create segments using historical data, such as past purchases, engagement trends, or completed events, to target users based on their long-term behavior. This combination of real-time and historical segmentation ensures precise targeting for both immediate and strategic campaigns. Q: What integrations does Pushwoosh offer for importing marketing segments? A: Pushwoosh integrates with third-party CRM and analytics platforms like Adjust, Amplitude, and Appsflyer, enabling seamless import of user data. Additionally, you can use [Pushwoosh API](https://www.pushwoosh.com/products/api/) or SDKs to sync data directly from your app or backend systems, ensuring real-time updates and accuracy in your audience segmentation. Q: What is included in Pushwoosh's pricing plans for segmentation features? A: All Pushwoosh customers can access all segmentation features, creating and managing segments based on user attributes, behaviors, and engagement across multiple channels. As your data and audience increase, Pushwoosh can handle large volumes of users while maintaining segmentation accuracy and performance. Q: How do I start using segmentation tools in Pushwoosh? A: To start using segmentation tools in Pushwoosh, simply [sign up](https://sso.pushwoosh.com/register) and follow the onboarding steps to get started. Using Default Tags and Events, you can create marketing segments as soon as your customer data is synced with Pushwoosh. --- ## Marketing team platform | Streamline campaign management URL: https://www.pushwoosh.com/products/marketing-team-solution/ Marketing team automation system. Streamline campaign creation, collaborate seamlessly, and optimize marketing performance at scale. Keywords: marketing team platform, marketing automation for teams, team collaboration, no-code marketing, campaign management platform ### Marketing automation built for marketing teams Streamline campaign creation, collaborate seamlessly, and ship campaigns faster. No-code tools that let marketing teams launch campaigns in hours, not weeks, without dev dependency. Request demo Start for free ## What marketing teams get **Ship campaigns 10x faster** No-code campaign builder means no dev tickets, no code reviews, no deployment delays. Marketing teams launch campaigns in hours, not weeks. From idea to live campaign in 20 minutes vs 2 weeks waiting for dev. **Zero dev dependency** Visual journey builder, drag-and-drop editor, no-code segmentation. Marketing teams operate independently without engineering bottlenecks. 3x more campaigns (9 to 27 per quarter) with same team size, zero dev involvement. **Seamless team collaboration** Multiple team members work on campaigns simultaneously. Comments, approval workflows, and role-based access keep everyone aligned. Marketer drafts, manager reviews, approves, goes live in minutes. **Unified marketing workspace** Everything in one platform: campaigns, [analytics](https://www.pushwoosh.com/products/analytics/), audience [segments](https://www.pushwoosh.com/products/marketing-segmentation/), [journeys](https://www.pushwoosh.com/products/customer-journey/), A/B tests. No switching between tools, no data silos. One platform replaces 5+ marketing tools, saves $50K/year in subscriptions. ## How marketing teams work faster No-code campaign builder ### Build campaigns without code Visual drag-and-drop interface for creating multi-channel campaigns. No HTML, no API calls, no developer skills required. Marketers do it all themselves. Use [Pushwoosh Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/) to create push notifications, in-app messages, emails, and SMS from a single canvas. Marketer creates campaign, sets trigger, launches. **20 minutes total, no dev involvement.** Visual journey builder ### Design customer journeys visually Drag channels onto the [Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/) canvas, set conditions, create branches. Complex multi-step journeys built in minutes without technical knowledge. Welcome series with 5 touchpoints across [push](https://www.pushwoosh.com/products/mobile-push-notifications/), [in-app](https://www.pushwoosh.com/products/in-app-messaging/), and [email](https://www.pushwoosh.com/products/emails/), **built in 15 minutes, no coding required.** No-code segmentation ### Create segments with clicks, not queries Point-and-click [segment builder](https://www.pushwoosh.com/products/marketing-segmentation/). No SQL, no data team requests. Marketing teams create complex audience segments independently. Segment: "Users who viewed product 3x AND added to cart AND haven't purchased" **built in 2 minutes.** Template library ### Start from proven templates Pre-built campaign templates for common use cases. Customize and launch in minutes instead of building from scratch. [Email templates](https://www.pushwoosh.com/products/email-marketing-templates/), push templates, in-app templates — abandoned cart, welcome series, re-engagement. Pick one, customize copy, add brand assets, **launch in 10 minutes.** ## Teams that ship more with Pushwoosh **Food delivery app increased DAU 10x with behavior-based campaigns** HungryNaki's marketing team sent personalized multilanguage pushes triggered by user behavior — homepage visits, menu views, orders added. No dev involvement in campaign creation. DAU increased 10x, and high-value customers drove a measurable lift in order frequency. Read case study **Online broker achieved 12% conversion growth with omnichannel flows** AvaTrade's team built dedicated messaging flows combining push notifications and in-app reminders. The result: average CTR 9.4x higher than the industry benchmark and 12% of anonymous users converted to real accounts — all without engineering resources. Read case study **Gaming app boosted revenue 4.58% and MAU 16% with recurring pushes** Bladestorm's team shifted from remarketing to automated recurring campaigns targeting current users. Consistent sends, a well-timed offer, and smart onboarding of recently active users delivered 16.62% MAU growth and a 4.58% revenue increase — all managed by marketing independently. Read case study ## Built for team workflows **Real-time collaboration** Multiple team members edit campaigns simultaneously. Marketer writes copy, designer adds visuals, manager reviews. No version conflicts, no email attachments. **Approval workflows** Built-in review and approval process. Draft, review, approve, schedule, launch. Maintain quality control while moving fast. **Role-based permissions** Control who can create, edit, approve, and launch. Junior marketer creates drafts, senior approves, admin launches. Security without slowing teams down. **Comments and feedback** In-platform commenting on campaigns and journeys. Change this headline, updated, approved. All feedback in one place, no scattered Slack threads. **Campaign versioning** Track changes and revert if needed. Test new variant, revert to original if performance drops. Safe experimentation for the whole team. **Shared workspaces** Organize campaigns by team, project, or campaign type. Product marketing folder, growth folder, retention folder. Keep work organized across teams. ## Stop waiting on engineering Dev bottleneck #### Dev bottleneck: every campaign stuck in the queue **The problem:** Every campaign requires a dev ticket. Engineering prioritizes product features over marketing. Campaigns delayed weeks or months. **The solution:** No-code tools let marketing teams launch campaigns independently. No dev involvement required for campaign creation, audience targeting, or channel configuration. **The result:** Campaign velocity increased 3x. Marketing ships when ready, not when engineering has time. Tool sprawl #### Tool sprawl: data scattered across five platforms **The problem:** Push in one tool, email in another, analytics in a third. Data scattered, workflows fragmented. Team wastes hours switching tools and exporting data. **The solution:** Unified platform for all channels: [push](https://www.pushwoosh.com/products/mobile-push-notifications/), [in-app](https://www.pushwoosh.com/products/in-app-messaging/), [email](https://www.pushwoosh.com/products/emails/), [SMS](https://www.pushwoosh.com/products/sms/), [WhatsApp](https://www.pushwoosh.com/products/whatsapp/). Built-in [analytics](https://www.pushwoosh.com/products/analytics/), [segmentation](https://www.pushwoosh.com/products/marketing-segmentation/), and [journey builder](https://www.pushwoosh.com/products/customer-journey/). Everything in one place. **The result:** Replaced 5+ tools with one platform. Saved $50K/year, improved team efficiency 40%. Technical skills #### Technical complexity: marketers need engineering skills **The problem:** Marketing tools require technical skills. Marketers need to learn APIs, understand webhooks, write code. Can't move fast without technical training. **The solution:** Visual interfaces for everything. Click to create segments, drag to build journeys, select from dropdowns for conditions. No coding, no technical knowledge needed. **The result:** New team members productive in days, not months. Non-technical marketers launch sophisticated campaigns independently. Slow iteration #### Slow iteration: testing cycle takes weeks **The problem:** Testing and optimization takes weeks. Submit change request, wait for dev, deploy, measure, repeat. Market moves faster than team can test. **The solution:** Instant A/B testing and live editing. Marketers create variants, launch tests, read results, optimize in real time. No development cycle needed. **The result:** Run 47 A/B tests simultaneously vs 2 to 3 per quarter manually. Continuous optimization without bottlenecks. Poor visibility #### Poor visibility: no one knows what anyone is working on **The problem:** Can't see what teammates are working on. Duplicate work, conflicting campaigns, no coordination. Manager has no visibility into team productivity. **The solution:** Shared workspace shows all campaigns, journeys, and tests. Real-time status updates. Managers see what's in progress, what's scheduled, what's live. **The result:** Zero duplicate work. Better coordination. Managers track team velocity and performance in one view. ### Empower your marketing team today Give your team the tools to move fast without developer dependency. Launch campaigns in hours, not weeks, with a platform built for marketers. Request demo Start for free --- ## Pushwoosh Messaging MCP — One connection to every inbox URL: https://www.pushwoosh.com/products/mcp/ Give your AI agent the ability to reach users on every channel. MCP is the standard way to add messaging to any agent. Pushwoosh Messaging MCP handles delivery — push, email, SMS, WhatsApp, Telegram, LINE, Kakao — so your agent doesn't have to. Keywords: MCP server, messaging MCP, AI messaging, Model Context Protocol, push notification agent, agent messaging, Pushwoosh MCP, Claude MCP, Cursor MCP PUSHWOOSH MCP (BETA) ### One connection to **every inbox** Pushwoosh Messaging MCP gives your agent the ability to reach users across push, email, SMS, and in-app. Works out who, when, and what — we take it to the right channel, right on time. Start for free Read the docs ## Everything it needs, **out of the box** **All channels** Push (iOS, Android, Web), email, SMS, WhatsApp, Telegram, LINE, Kakao — through one tool. Reach anywhere, without wiring up each channel separately. **Natural language** Agent-readable input and clear, predictable output. Small token tax, deterministic results, so the agent uses it reliably. **Any agentic infrastructure** Drop-in for Claude, Cursor, Windsurf, or a custom client. No integration cost, no vendor lock. **Certified infrastructure** SOC 2, ISO 27001, GDPR. The token your agent holds runs on already audited infrastructure. ## Every channel your users are **on** 8 channels run through one Notify tool, so you build the integration once. **Push — iOS** Standard, silent, critical, VoIP, Live Activities **Push — Android** FCM, Huawei, Baidu, Amazon Fire **Push — Web** Chrome, Firefox, Safari, Edge **Email** HTML body, templates, attachments, custom From/Reply-To **SMS** Through the SMS platform configured on your account **WhatsApp** Meta-approved templates; free-form within the 24-hour window **Telegram** Text messages with content variables **LINE & Kakao** Content and template messages ## Plug in once, works **where you already work** The server is hosted: one URL, nothing to install. Add it to your client config and you're done. It runs under your Pushwoosh permissions. Claude Desktop ```json // claude_desktop_config.json { "mcpServers": { "pushwoosh-messaging": { "url": "https://messaging-api.svc-nue.pushwoosh.com/mcp", "headers": { "Authorization": "Token YOUR_API_TOKEN" } } } } ``` Cursor ```json // ~/.cursor/mcp.json { "mcpServers": { "pushwoosh-messaging": { "url": "https://messaging-api.svc-nue.pushwoosh.com/mcp", "headers": { "Authorization": "Token YOUR_API_TOKEN" } } } } ``` Windsurf ```json // ~/.codeium/windsurf/mcp_config.json { "mcpServers": { "pushwoosh-messaging": { "url": "https://messaging-api.svc-nue.pushwoosh.com/mcp", "headers": { "Authorization": "Token YOUR_API_TOKEN" } } } } ``` Any MCP client Any MCP-compatible client takes the same shape: HTTP transport, the URL above, a `Token` header. Works with Cline, Continue, ChatGPT Desktop, and custom MCP agents. ```text URL: https://messaging-api.svc-nue.pushwoosh.com/mcp Authorization: Token YOUR_API_TOKEN ``` **Scoped tokens** Limit each token to specific apps and channels. **Test devices** Preview a send before broadcasting, with one extra parameter. **Idempotent** Safe to retry, since duplicate calls don't duplicate sends. ## Built to fit an **agent's context** **One call, any channel** The server exposes a single tool. It handles every channel and every send, keeping its footprint small and its cost to the agent's context low. **Broadcasts and triggered sends, together** Target by segment code or filter expression — resolved to N users at send time. Or pass explicit user IDs, hardware IDs, or push tokens directly. **Predictable output, every time** Every response is structured and predictable, so the agent acts on data instead of parsing prose. Returns a message code you can track in Message History. ## What teams **build** with it Your agent decides everything: the audience, the timing, the message. The MCP is the one thing it doesn't have to build — the pipe that delivers, on every channel, every time. **Growth agent** You have an experimentation setup and segments in Pushwoosh. Your agent runs the test and picks the winning variant — the MCP owns delivery across any channel. Example push: "Still thinking it over?" — "Your cart is waiting, here's 10% off." Result: Winning variant delivered to cart-abandonment segment at 3 PM local time. **Re-engagement agent** You have event analytics and segments. Your agent watches for users going quiet and decides who to win back — and on which channel they actually still open. Example push: "We miss you" — "Here's what you've been missing. Come back and explore." Result: WhatsApp template sent to inactive-30d segment, follow-up push scheduled for non-responders. **Personalization agent** You have an LLM and user data the agent can read. Your agent writes a unique message for each user from their profile and history, then hands off a 1:1 send. Example push: "Your picks are ready" — "Based on what you love, we found 3 new recommendations just for you." Result: Email sent to uid-123 via welcome-flow-v2 template with first_name set to Alex. **Promo agent** You have a trigger source — a price drop, a stock event, an action in your system. Your agent watches for the moment and fires the instant it happens. Example push: "Price drop!" — "The jacket you saved just dropped 20% — your code: SAVE20." Result: Code pushed to uid-456 the second the trigger fired. ## Audited infrastructure **behind every send** When the agent holds the delivery token, whatever runs behind it becomes the agent's security posture. Pushwoosh runs on audited delivery infrastructure that's been in production for 14+ years. ## Pricing Every channel included; push and in-app unlimited. Each MAU includes 20 email sends a month, extra sends $1.50 per 1,000. S MS and messengers bill at provider rates. Free up to 1,000 MAU. Full plans and limits on the pricing page. [Check pricing](https://www.pushwoosh.com/pricing/) ## Give your **agent** a voice Hand it the one tool it's missing and it can reach real people on every channel. Start for free Read the docs --- ## Pushwoosh for News & Media URL: https://www.pushwoosh.com/products/media/ Drive engagement and loyalty with Pushwoosh's unlimited push notifications, API, and behavioral segmentation. Keywords: media, news, sports media, weather apps, push notifications, breaking news, high-speed delivery, news apps News & Media ### Fast and reliable news delivery Be the first to deliver the message — send up to 500,000 push notifications per second ## Perfect solution for all sorts of news and media News apps **[GB News](https://www.pushwoosh.com/blog/gbnews/)** Find a trusted vendor to broadcast breaking news 12M daily push notifications 72.2% push opt-in rate 8.55% D30 retention Sports media apps **[SPORT1](https://www.pushwoosh.com/blog/sport1/)** Increase & monetize app traffic 5M MAU 8% open rate 1.8M push notifications sent during an event Weather apps **[Wetter.com](https://www.pushwoosh.com/blog/wetter/)** Increase loyalty and engagement 6M push notification subscribers 70M push notifications per month 3x audience growth per year 7-9% average CTR ## Drive engagement and loyalty with a trusted partner **Seamless data integration** Easy integration with [Piano Analytics](https://www.pushwoosh.com/integrations/piano/), [Amplitude](https://www.pushwoosh.com/integrations/amplitude/), and [Mixpanel](https://www.pushwoosh.com/integrations/mixpanel/); plus, unlimited Webhooks. **High-speed push notifications** High-speed delivery of up to [500,00 push notifications per second](https://www.pushwoosh.com/products/high-speed-push-notifications/). **Extended API** Extended [API](https://www.pushwoosh.com/products/api/) calls for smooth and fast work. **Industry expertise** 11+ years of experience working with news and media apps. **Flexible content creation** Use Pushwoosh's content builder or create it in your CMS and send it to users via API. **Cross-team collaboration** Easy cross-team collaboration: SSO and flexible access rights. ### Break the news wherever your audience is Mobile push notifications Web push notifications In-app messages iOS Live Activities ## Do more on one platform ### Deliver breaking news Send time-critical updates in seconds with reliable, high-throughput delivery. - High-speed delivery - Unlimited push notifications - API control ### Be the first to show live game score Stream real-time scores to the lock screen with iOS Live Activities and ultra-low latency. - High-speed delivery - iOS Live Activities ### Engage and re-engage the audience with news and editorials Focus on reader interests, automate in multiple languages, and revive inactive users. - Segment users by behavior - Unlimited push notifications - Multilanguage - Reusable content templates ### Deep dive analytics Measure what matters and connect with 3rd-party tools or your in-house platform. - Amplitude - Mixpanel - Piano - Your in-house platform - And others integrations ## This is what clients appreciate in Pushwoosh ## You can trust our stability & support ****99.9%** service uptime** Pushwoosh Enterprise Cloud employs state-of-the-art supercomputer technologies used by the companies like CERN and NASA. The cloud is fully redundant to prevent and minimize downtime. ****GDPR** compliance** For European clients, we guarantee our datacenter location within EU (Germany), as well as compliance with GDPR, Bundesdatenschutzgesetz (Data Protection Acts), and ISO 27 001. [More details](https://www.pushwoosh.com/products/data-safety/) ****24/7** available support** Let your developers take care of your product, and we will help you integrate it with Pushwoosh and provide a full technical review of the software. ## Hear from other media companies that have chosen Pushwoosh — Jonathan Gisiger, Digital Product Manager, FIBA Pushwoosh was essential in bringing fans to our World Cup apps. Editorial push notifications, sent through Pushwoosh, enable us to deliver a customized experience and lead to higher engagement. — Archie Brooks, Head of Digital Product & Delivery, GB News When evaluating Pushwoosh, we were paying attention to speed of pushes, quality of documentation and integration, reliability, uptime of services, and communication between support, tech, and AM, which you meet all of. — Abbas N., Online Marketing Manager, SPORT1 Pushwoosh is a tool that enables us to improve customer relationships by sending push notifications, in-app messages, and emails. The support is also excellent: they can assist you with any questions or implementations you may require. --- ## Message Inbox for mobile and web | In-app notification center URL: https://www.pushwoosh.com/products/message-inbox/ Message Inbox adds an in-app notification center to your app and website. Silent delivery reaches every user, including the ones who declined push, and saved messages stay available on their own time. Keywords: message inbox, in-app notification center, app inbox, silent push delivery, push opt-out reach, in-game mailbox, web inbox Message Inbox for mobile and web ### Reach users who never turned **push** on Message Inbox adds an in-app notification center to your app and website, where important updates stay available. Choose a notification, or silent delivery that reaches everyone, including users who declined push. Book a free demo Start for free ## Trusted by 80,000+ companies to scale their engagement ### A mailbox built into your app and website Flag any message to persist and it lands in a message center users can reopen on their own time, on mobile or on the web. - **Messages stay readable** after the notification is gone. - **Read and unread state**, with an unread count. - **Rich media and a custom icon** per message. - **Tap actions** — reopen the original action, an [in-app banner](https://www.pushwoosh.com/products/in-app-messaging/), or a rich page. - **Ready-made inbox UI**, or a fully custom one you build. ### Silent delivery, no push permission needed An inbox message arrives silently and surfaces the next time the user opens your app. Pushwoosh can keep the device token even when someone opts out, so the message still reaches them. - Silent delivery, with no alert and no app-icon badge. - Content appears on the user's next app open. - Recover reach on audiences where push opt-in runs low, like [games](https://www.pushwoosh.com/products/gaming/) and [media](https://www.pushwoosh.com/products/media/). ## Let users keep what matters most The inbox carries both the transactional messages people need to re-find and the offers they want to act on later. **Order & booking confirmations** Confirmations, shipping updates, and statements. **Payment & transfer alerts** Charges, transfers, and payment reminders. **Security & account notices** Login alerts and account changes, kept after the alert clears. **Coupons & sale reminders** Codes and offers with a shelf life. **Product updates** A what's new feed users can scroll back through. **In-game mailbox** Rewards, gifts, and event reminders. ### Save to inbox from a journey or a one-time push Toggle Save to inbox on a push step in a [customer journey](https://www.pushwoosh.com/products/customer-journey/), or on a one-time push, and the message you already send is kept too. No separate campaign to build. - Set how long each message stays before it clears out. - Adjust how the saved message displays in the inbox. - Same journey as push, in-app, email, SMS, and WhatsApp, against one profile. ### See how the inbox performs See which saved messages people open, and how much reach you recover from users who never get a notification. - Mobile inbox statistics inside the customer journey, next to the push step. - Detailed inbox interaction data through the [Pushwoosh API](https://www.pushwoosh.com/products/api/). ## Stored on your own EU hardware Inbox messages persist on the device and on Pushwoosh's own hardware in Germany, under GDPR and BDSG, with no US cloud provider involved. The inbox stores content server-side, including transactional data, and it stays there. ## How it works **Configure your platforms and embed the SDK** Set up iOS, Android, or web in the Control Panel, add the Pushwoosh SDK, and start subscribing users. **Add the inbox UI** Your developers use the native iOS and Android libraries, the cross-platform **presentInboxUI**, or the Web Push SDK. Take the ready-made screen, or build a custom one. **Turn on Save to inbox** Switch it on in a journey or a one-time push, or set the inbox fields via the **createMessage** API. Read the docs **No add-on to buy.** Message Inbox is part of the Pushwoosh feature set, and the whole platform is available on the free plan. ## Start reaching your whole base See the Message Inbox demo, or start building on your own. Book a demo Start for free --- ## Message presets | Reusable content across every Pushwoosh channel URL: https://www.pushwoosh.com/products/message-presets/ Build a push, email or in-app message once, with every language version, and reuse it across campaigns, journeys and API sends on all 7 Pushwoosh channels. Keywords: message presets, push preset, reusable message template, cross channel content template, content library messaging, multilanguage push template Customer Journey Builder ### Message presets Build a message once – copy, media, personalization, every language version, every platform setting – and reuse it in campaigns, journeys and API sends. Push, email, in-app, SMS, WhatsApp, Kakao and LINE all read from the same saved preset. Book a demo Start for free ## You are not writing this message for the first time Somewhere on your team, the same order confirmation gets typed out again for the third campaign this quarter – same offer, same product line, a few minutes lost matching last month's tone. Nobody decides to rebuild it from scratch; it just happens, every time a new campaign or journey needs a message a different one already had. A message preset is where that message lives once, so the next campaign picks it up instead of starting over. ## What a preset actually holds **Full message definition** Title, body, media, personalization tags, custom data, badge behavior, sound, priority and the deep link it opens. **Built-in multilingual messaging** A version per language, matched to each device automatically, with a default fallback when nothing matches. **Test before you save** A test send, a live platform-specific preview, and Liquid syntax checked as you build. ### One model, built once, reused everywhere it fits A push preset stores the title, subtitle on iOS, body text, media, personalization through user-data tags, custom JSON data, badge behavior, sound, delivery priority and Android notification importance. Build it in Content, or inline from a journey step – either way you get the same reusable object. Every other channel has its own equivalent: email templates, in-app templates, SMS, WhatsApp, Kakao and LINE presets, all following the same assemble-once pattern. One consistent preset model spans all 7 channels, including Kakao and LINE – most template systems stop at email. ## Why this matters inside Customer Journey Builder A journey that rebuilds its message content at every step does not scale past a handful of campaigns, and it stops staying consistent the moment two people touch it. A preset lets a send step in [Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/) reference content that already exists, so the flow inherits whatever care went into building that preset the first time. ### Confirmed at platform scale Across the platform, 69% of send steps carry a saved preset rather than inline content, and that share reaches 93.4% for the two most common channel types – checked directly against production journey data. The same preset object also gets picked up in one-off campaigns and API sends, so a fix made once reaches every one of those places at the same time. ## Where this pays off most Reuse compounds fastest in a few recognizable jobs. | Job | Who reaches for it | Why it fits | | --- | --- | --- | | Transactional and compliance-checked libraries | E-commerce, fintech, airlines, food delivery | Approved content stays identical everywhere it is used, which matters as much for compliance as for consistency | | Multilanguage campaign rollout | Global media, creator apps, marketplaces | One preset with every language built in serves the right version per device, without a duplicate campaign per market | | Cross-channel reach into APAC | Businesses running LINE (Japan, Thailand, Taiwan) or Kakao (Korea) | The same reuse pattern extends to channels most platforms do not template at all | ## How the pieces work together A preset carries the message. A few neighbors decide how that message adapts once it is picked: dynamic content drops in a name, a product pick or an event attribute, Liquid templates branch the copy itself between a free user and a premium one, and [multilingual messaging](https://www.pushwoosh.com/products/multilanguage-targeting/) swaps in whichever language version fits the device. Put them together and one saved preset already knows how to speak to each user, without a second version written by hand. ### Where to go next Saved presets get referenced most inside [Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/), where the 93.4% figure above comes from. The dynamic content, Liquid conditions and language matching a preset plugs into live on the [personalization](https://www.pushwoosh.com/products/personalization/) page. ## How it works **Create the preset** Open Content → Push content and start a new one, or save a preset inline from a channel step inside a journey – both create the same reusable object. **Fill in the message** Add the body, media, platform settings and a version per language where your base needs one. Personalization reads from user-data tags, so those need to exist first if you want them in the copy. **Test before you save** Send a test message and check the live, platform-specific preview. Liquid syntax gets validated in the same step. Read the docs See Customer Journey Builder **Good to know before you build a library of these.** - Editing a preset changes it everywhere it is referenced, live, including campaigns and journeys already running. Pushwoosh's own guidance is to create a new preset instead, if a specific spot needs to stay untouched. - Silent push notifications and inbox-save options need the legacy preset form, not the standard editor. - No published caps on character count, media size, number of languages, or number of presets per account. - The field-by-field model above is confirmed for push presets. Other channels follow the same pattern but have not been checked to the same depth. ## Build it once, let every channel pick it up Fix a preset once, and the fix lands everywhere it is used, on every channel that references it. Book a demo Start for free --- ## Mobile push marketing for E-commerce apps URL: https://www.pushwoosh.com/products/mobile-push-ecommerce/ Maximize e-commerce revenue with push notifications. Automate cart recovery, promote sales, and re-engage customers with targeted mobile alerts. Keywords: mobile push ecommerce, mobile push for ecommerce, push notifications ecommerce, mobile app engagement, cart abandonment recovery Mobile push for e-commerce ### Recover abandoned carts and boost conversions with mobile push Turn browsers into buyers with targeted push notifications. Automate cart recovery campaigns, promote flash sales, and re-engage dormant shoppers to maximize your e-commerce revenue. ## Trusted by leading e-commerce brands ## Drive measurable revenue growth with mobile push +70% sales with cart recovery campaigns 91.9% push notification CTR +40% average order value with personalization ## [Mobile push notifications](https://www.pushwoosh.com/products/mobile-push-notifications/) built for e-commerce marketers ### Recover abandoned carts automatically Stop losing sales to cart abandonment. Pushwoosh automatically detects when shoppers add products to cart but don't complete checkout, then sends timely reminder notifications with product images and personalized offers. - **Real-time cart triggers**: Send push notifications within minutes of cart abandonment, when purchase intent is still high - **Product-specific reminders**: Include abandoned product images, names, and pricing in push notifications for instant recognition - **Discount incentives**: Test different discount levels (10%, 15%, 20% off) to find the optimal conversion rate without sacrificing margin This means you can recover up to 70% more abandoned cart revenue by reaching customers on their mobile devices exactly when they're most likely to convert, turning lost sales into completed purchases. ### Segment customers by purchase behavior Go beyond basic demographics. Pushwoosh's advanced segmentation for [e-commerce](https://www.pushwoosh.com/products/e-commerce-solution/) lets you create dynamic customer segments based on real shopping behavior, purchase history, and engagement patterns. - **RFM segmentation**: Automatically categorize customers by Recency, Frequency, and Monetary value to identify your VIP shoppers, at-risk customers, and dormant segments - **Browse history targeting**: Send product recommendations based on viewed items, categories browsed, and time spent on specific product pages - **Lifecycle stage segments**: Target first-time buyers differently from repeat customers with messaging that matches their relationship with your brand Which means you can send hyper-relevant offers that resonate with each customer segment, increasing conversion rates by delivering the right message to the right shopper at the right time. ### Automate your entire e-commerce customer journey Set up once, sell continuously. Build automated push notification flows that guide customers from first install through repeat purchases, running 24/7 without manual intervention. - **Welcome series**: Automatically onboard new app users with product discovery pushes, first-purchase incentives, and category browsing prompts - **Post-purchase engagement**: Send order confirmation notifications, shipping updates, delivery alerts, and review requests at optimal intervals - **Win-back campaigns**: Automatically detect churning customers based on declining app opens or purchase frequency, then trigger re-engagement pushes with personalized comeback offers So you can maintain consistent customer engagement throughout the entire shopping lifecycle, increasing customer lifetime value while freeing your marketing team to focus on strategy instead of manual campaign execution. ### Promote flash sales and limited-time offers Drive urgency and immediate action. Send time-sensitive push notifications about flash sales, inventory drops, and exclusive deals that convert browsing customers into active buyers. - **Countdown timers**: Include time-remaining displays in push notifications to create urgency for limited-time promotions and flash sales - **Back-in-stock alerts**: Automatically notify customers when previously out-of-stock items they viewed or wishlisted become available again - **Personalized sale notifications**: Send targeted discount alerts based on browsing history, abandoned categories, or price-drop thresholds customers set This means you can generate immediate revenue spikes during promotional periods by reaching customers on their mobile devices with compelling, time-sensitive offers that drive same-day purchases and clear inventory faster. ## E-commerce use cases powered by mobile push **Cart abandonment recovery** Send automated reminders when customers leave items in cart, with product images and optional discount codes to incentivize completion. **Flash sale announcements** Alert your best customers first about limited-time sales, new product drops, and exclusive early access offers. **Back-in-stock notifications** Automatically notify customers when items they viewed or added to wishlist become available again, capturing delayed purchase intent. **Price drop alerts** Send notifications when products customers browsed go on sale, converting price-conscious shoppers who were waiting for deals. **Product recommendations** Suggest complementary products based on purchase history, browsing behavior, and items frequently bought together. **Birthday and anniversary offers** Send personalized birthday discounts and purchase anniversary rewards to strengthen customer loyalty and drive repeat purchases. **Order and shipping updates** Keep customers informed with transactional notifications about order confirmation, shipment tracking, and delivery status. **Re-engagement campaigns** Win back dormant customers with personalized comeback offers based on their previous purchase categories and spending patterns. ### See mobile push for e-commerce in action Discover how automated push notifications and behavioral segmentation enable cart recovery campaigns that drive revenue. Watch our demo to see the platform in action. ## Why e-commerce brands choose Pushwoosh **Real-time personalization** Dynamic content in push notifications pulls live product data, pricing, and inventory status for every customer automatically. **Advanced segmentation** Create segments based on any customer behavior: products viewed, categories browsed, price ranges explored, purchase frequency, and more. **Intelligent send timing** AI analyzes each customer's app usage patterns to send push notifications when they're most likely to open and convert. **Omnichannel campaigns** Coordinate push notifications with in-app messages, emails, and SMS for consistent messaging across all customer touchpoints. **Revenue attribution** Track exactly how much revenue each push notification campaign generates, with conversion tracking and ROI reporting. **Visual journey builder** Design complex automation flows with drag-and-drop canvas. No coding required to build sophisticated e-commerce campaigns. ## Real results from e-commerce brands > Thanks to Pushwoosh, we are able to reach an individual user in a precise way, offering them personalized content suitable to their tastes. — Enrico Antonini Fashion e-commerce platform Bantoa achieved 91.9% push notification CTR and +28% registered user growth by leveraging Pushwoosh's personalized push notifications and advanced segmentation capabilities. ## Ready to recover more revenue from your mobile app? Start converting abandoned carts into completed purchases with automated push notifications. ## FAQ Q: How do push notifications help recover abandoned carts in e-commerce apps? A: Push notifications for cart abandonment work by automatically detecting when a customer adds products to their cart but leaves your app without completing checkout. Pushwoosh sends timely reminder notifications (typically within 1-24 hours) that include product images, names, and optional discount incentives.\n\nBecause push notifications appear directly on customers' mobile devices even when your app is closed, they have significantly higher visibility and engagement rates than email (which often goes unread in crowded inboxes). E-commerce brands using Pushwoosh cart recovery campaigns see up to 70% more abandoned cart revenue recovered.\n\nThe key is timing and personalization: sending the right reminder at the optimal moment (when purchase intent is still high) with product-specific content that instantly reminds customers what they left behind, making it effortless to return and complete their purchase with a single tap. Q: What types of customer segments can I create for e-commerce push campaigns? A: Pushwoosh enables sophisticated e-commerce segmentation based on shopping behavior, not just demographics. You can segment customers by purchase history (first-time buyers vs. repeat customers, total spend, average order value), browsing behavior (products viewed, categories explored, time spent on product pages), engagement patterns (app open frequency, last purchase date, session duration), cart activity (current cart value, abandoned cart history), and product preferences (favorite categories, price range preferences, brand affinities).\n\nYou can also use RFM (Recency, Frequency, Monetary) segmentation to automatically categorize customers into VIP shoppers, loyal regulars, at-risk customers, and dormant users. All segments update in real-time as customer behavior changes, ensuring your push notifications always target the right audience with relevant messaging. This precision targeting is what drives the high conversion rates e-commerce brands see with Pushwoosh. Q: Can I personalize push notifications with product recommendations and dynamic content? A: Yes. Pushwoosh supports dynamic content in push notifications that pulls real-time data from your e-commerce platform. You can include personalized product recommendations based on browsing history, items frequently bought together with previous purchases, products from favorite categories, and abandoned cart items with current pricing and availability.\n\nPush notifications can also display dynamic elements like customer's first name, loyalty points balance, personalized discount codes, countdown timers for limited-time offers, and back-in-stock alerts for previously unavailable items. This level of personalization significantly increases engagement: generic 'we miss you' pushes get ignored, but 'The sneakers you viewed are now 20% off for 24 hours' drives immediate action.\n\nYou can set up personalization rules once in the Customer Journey Builder, and Pushwoosh automatically populates each notification with the relevant data for every customer. Q: How do I measure the ROI and revenue impact of my push notification campaigns? A: Pushwoosh provides comprehensive analytics that track revenue attribution for every push notification campaign. You can see exactly how many customers converted after receiving a push, total revenue generated by each campaign, average order value from push-driven purchases, conversion rate by segment, and ROI calculated against your campaign costs.\n\nFor cart abandonment campaigns specifically, you'll see abandoned cart value, recovery rate (percentage of abandoned carts converted), recovered revenue, and comparison against email cart recovery performance. All analytics are available in real-time dashboards and can be exported for deeper analysis or integration with your business intelligence tools.\n\nE-commerce brands typically see that push notifications outperform email for time-sensitive campaigns (flash sales, cart recovery) by 3-5x in terms of immediate conversion rates, making them one of the highest-ROI channels in your mobile marketing stack. Q: What's the best timing strategy for sending e-commerce push notifications? A: Optimal send timing varies by notification type and customer behavior. For cart abandonment, research shows the sweet spot is 1-3 hours after cart is abandoned (when intent is still high but customer needs a reminder), followed by a second reminder 24 hours later if no conversion, and a final push with stronger incentive (discount) at 72 hours for high-value carts.\n\nFor promotional pushes like flash sales, send during your customers' historically highest engagement windows. Pushwoosh's 'Best time to send' feature analyzes each individual customer's app usage patterns and automatically delivers push notifications when they're most likely to open and engage, which can increase conversion rates by 30-40% compared to batch-and-blast timing.\n\nAvoid notification fatigue by using frequency capping (limit to 2-3 promotional pushes per week) while allowing unlimited transactional notifications (order updates, shipping alerts) which customers expect and appreciate. Q: Can I integrate push notifications with my existing e-commerce platform and tools? A: Pushwoosh integrates with major e-commerce platforms and marketing tools including Shopify, Segment, mParticle, Google Analytics, Amplitude, Mixpanel, and attribution platforms like Adjust and AppsFlyer. These integrations enable you to sync customer data, purchase events, product catalog information, and behavioral events automatically without manual data exports.\n\nFor custom e-commerce platforms, Pushwoosh provides a flexible API and mobile SDKs (iOS, Android, React Native, Flutter) that your development team can integrate in a few hours. Once integrated, customer events (cart additions, purchases, app opens, product views) automatically flow into Pushwoosh for segmentation and campaign triggers.\n\nYou can also connect Pushwoosh with your CRM, helpdesk, or business intelligence tools via webhooks and API to create a unified view of customer interactions across all channels. --- ## Mobile Push Notifications for Creator & Subscription Apps URL: https://www.pushwoosh.com/products/mobile-push-for-creator-apps/ Mobile push notifications for creator and subscription apps. Win back lapsed subscribers, nudge free-trial users to convert, and re-engage creators before churn. Keywords: mobile push, creator apps, subscription apps, push notifications, subscriber retention, trial conversion, churn prevention, creator engagement Mobile Push for Creator Apps ### Bring creators and subscribers back before they churn Nudge free-trial users to convert, remind creators to finish and publish, and win back lapsed subscribers with push notifications built for the subscription lifecycle. ## The subscription lifecycle runs on push Up to 67% conversion to subscription +34% monthly recurring revenue Up to 300% customer lifetime value ## One push engine for trials, subscriptions, and creator activity Every stage of the subscription funnel is a push moment: trial ending, content ready, project stalled, subscription about to lapse. Automate all of it from a single platform. **Event-triggered** React the moment it matters: trial about to expire, draft left unfinished, content published, payment failed **Behavioral segmentation** Target by subscription tier, trial status, content activity, and days since last session **Omnichannel** Combine [push notifications](https://www.pushwoosh.com/products/mobile-push-notifications/) with in-app messages, email, and SMS across the subscriber lifecycle ## Turn free trials into paying subscribers ### Convert trials before they expire Catch users at the exact moment they're deciding whether to pay. Trigger push based on trial countdown, feature usage, and in-app behavior, then follow up with the offer that fits their stage. **For subscription apps:** - Trial-ending countdown reminders - Feature-adoption nudges tied to paywall triggers - Upgrade offers timed to peak engagement - Payment-failed and renewal reminders ### Keep creators publishing Unfinished drafts and stalled projects are silent churn. Remind creators to come back, finish, and publish, then celebrate when they do. **Trigger pushes based on:** - Draft left untouched for N days - Upload or edit stalled mid-way - Content published by someone they follow - Milestone reached (views, followers, earnings) ### Win back lapsed subscribers Re-engage subscribers before cancellation, and bring back the ones who already left. Automated campaigns detect inactivity and lapse risk, then deliver the offer that matches the reason they drifted. **Recovery tactics:** - "We miss you" campaigns with win-back offers - New content alerts for dormant subscribers - Renewal-at-risk nudges before the billing date - Reactivation discounts for cancelled accounts ## Segment by subscription stage, not just demographics Access CDP-grade segmentation built around the subscription lifecycle: **Subscription and billing data** Segment by plan tier, trial status, renewal date, and payment history to send offers that match where each user sits in the funnel. **Content and creator activity** React to publishing behavior, content consumption, and creator-follower interactions, not just app opens. **Custom filter combinations** Build any segment you need: "Trial users on day 5 who haven't unlocked premium content but opened the app twice this week" ## Personalization tools to maximize conversion **Dynamic Content & Liquid Templates** Personalize every push: subscriber name, days left in trial, content title, creator handle, and more. **Best time to send** Let Pushwoosh algorithms analyze when each subscriber is most likely to engage and deliver at their optimal moment. **Multi-language support** Reach global creators and subscribers with automated language detection, one campaign delivered in each user's native language. ## Track performance, optimize revenue Monitor push performance at every level of the subscription funnel: - **Single notification**: CTR, open rates, conversion to subscription - **Subscriber segment**: How trial, active, and lapsed users respond - **Campaign**: Overall goal completion and MRR impact - **Subscriber journey**: Conversion funnels from install to paying subscriber See what drives MRR. Double down on winners. All in real-time. ## Automation built for the subscription lifecycle **Onboarding sequences** Welcome new users with setup prompts and first-value moments that drive trial-to-paid conversion **Content and activity loops** Automate publish reminders, streak nudges, and new-content alerts for creators and subscribers alike **Monetization flows** Trigger upgrade and renewal offers at trial expiration, feature limits, and payment failure **Retention campaigns** Re-engage subscribers showing signs of lapse with exclusive win-back offers **Billing-cycle reminders** Schedule renewal, payment-failed, and plan-expiration reminders tied to each subscriber's billing date ## Proven at platform scale 2-3X higher DAU/MAU 8-12% push CTR 99.9% uptime ## Rich media push for higher engagement Go beyond text-only notifications: **Images** Showcase new content, creator drops, or featured items **Buttons** Add multiple CTAs, like Renew and Remind me later, in a single push **Video thumbnails** Preview new episodes, uploads, or creator content **Badges** Display unread messages or pending renewal alerts Grab attention in crowded notification feeds with rich push that highlights the content pulling subscribers back in. ## Safe choice, easy integration **ISO 27001:2022 certified** Enterprise-grade security for subscriber data stored on private servers in the US and Germany **GDPR compliant** Full compliance with data protection regulations for global creator and subscriber audiences **15 minutes to integrate** Quick SDK implementation across iOS, Android, React Native, Flutter, and more **24/7 support** Expert support team ready to help optimize your subscription campaigns ## Trusted by creator and subscription apps ## FAQ Q: How do push notifications increase trial-to-paid conversion? A: Push notifications reach users at the exact moment their decision window is open, like a trial countdown or a paywall they just hit. With Pushwoosh, you can trigger reminders based on trial status and in-app behavior, then follow with a targeted upgrade offer. Subscription apps using behavioral push notifications convert trial users at meaningfully higher rates than apps relying on in-app prompts alone. Q: What types of push notifications work best for subscription and creator apps? A: The highest-performing notifications include trial-ending countdowns, payment-failed alerts, renewal reminders, unfinished-draft nudges for creators, and win-back offers for lapsed subscribers. Event-triggered pushes, sent when a trial is about to expire or a payment fails, convert far better than generic broadcast messages. With Pushwoosh, you can A/B test message timing and offers to find what drives the best results for your app. Q: How do I win back subscribers who already cancelled? A: Segment cancelled and lapsed subscribers by cancellation reason, plan tier, and time since churn, then send targeted win-back campaigns with a reactivation offer or an alert about content they'd be interested in. Combine this with Pushwoosh's Customer Journey Builder to automate a multi-step win-back sequence across push, email, and in-app messages. Q: Can I personalize push notifications for creators versus subscribers? A: Yes. Pushwoosh offers advanced CDP-level segmentation, so you can build distinct segments for creators (publishing activity, content performance, follower growth) and subscribers (plan tier, trial status, content consumption). Use Dynamic Content and Liquid Templates to personalize copy with subscriber-specific data: name, days left in trial, content title, and more. Q: How quickly can I integrate push notifications into my app? A: SDK integration takes approximately 15 minutes for most apps. We support native iOS/Android, React Native, Flutter, Cordova, and other popular frameworks. After integration, you can start sending push notifications immediately using our visual campaign builder, or trigger them directly from your billing and subscription logic through our API. ### Grow your subscription business with push Learn how mobile push notifications drive trial conversion, subscriber retention, and lifetime value for creator and subscription apps. See the platform in action for your use case. Our team will answer your questions and recommend the best plan. --- ## Push Notifications for Mobile Games | Re-engage Players URL: https://www.pushwoosh.com/products/mobile-push-for-gaming/ Mobile push notification platform for gaming apps. Send personalized alerts, special offers, and event reminders to keep players coming back. Keywords: mobile push, gaming, push notifications, player engagement, game retention, in-app purchases, mobile games, player retention Mobile Push for Gaming ### Turn new players into loyal, paying users Drive engagement, boost session frequency, and maximize in-app revenue with with segment-based automation and delivery tools built specifically for gaming workflows. ## Boost Day-30 Retention by up to 25% with gaming-first push scenarios 3X higher CTR +16.6% engaged MAU +4.6% revenue ## One push notification engine to drive your gaming metrics Automate your player engagement lifecycle. From first session to loyal subscriber. Turn behavioral data into revenue-generating campaigns that scale. **Event-Triggered** Respond to player actions instantly: level completion, achievement unlocked, daily login streaks, abandoned sessions **Behavioral Segmentation** Target players by in-game performance, purchase history, session duration, and lifecycle stage **Omnichannel** Combine [push notifications](https://www.pushwoosh.com/products/mobile-push-notifications/) with in-app messages, emails, and SMS for maximum impact ## Automate your way to higher DAU: Set up once, retain forever ### Drive daily active users with recurring campaigns Keep players coming back with automated daily challenges, limited-time events, and streak reminders. Set up once, scale indefinitely. **For gaming apps:** - Daily login rewards and streak notifications - Limited-time event announcements - Energy refill reminders - Friend activity updates ### Convert excitement into revenue Catch players at peak engagement moments: right after winning a level, unlocking an achievement, or completing a challenge. Drive in-app purchases when conversion intent is highest. **Trigger pushes based on:** - Level completion - Achievement unlocked - High score reached - Inventory depletion - Currency balance low ### Reduce churn with win-back campaigns Re-engage dormant players before they're lost forever. Automated campaigns detect inactivity and deliver compelling offers to bring players back. **Recovery tactics:** - Lapsed player incentives - "We miss you" campaigns with exclusive rewards - New content announcements - Special comeback bonuses ## Advanced segmentation for 1-to-1 player engagement Access the industry's most granular player segmentation, delivering CDP-grade capabilities across every [gaming](https://www.pushwoosh.com/products/gaming/) workflow: **Historical gameplay data** Segment by past purchases, levels completed, time spent in-game, and progression patterns. Deliver offers that match each player's journey. **Real-time behavioral triggers** React to player actions contextually. Not just the latest event, but the full pattern of behavior. **Custom filter combinations** Build any segment you need: "Players who completed level 10 but haven't made a purchase and logged in within the last 3 days" ## Personalization tools to maximize conversion **Dynamic Content & Liquid Templates** Personalize every push: player name, current level, currency balance, achievement progress, and more. Make every notification feel crafted for that individual player. **Best time to send** Let Pushwoosh algorithms analyze when each player is most likely to engage and automatically deliver notifications at their optimal moment. **Multi-language support** Reach global audiences with automated language detection. Send one campaign, deliver in each player's native language. ## Track performance, optimize revenue Monitor push notification performance at every level: - **Single notification**: CTR, open rates, conversion to purchase - **Player segment**: How different player types respond to messaging - **Campaign**: Overall goal completion and revenue impact - **Player journey**: Conversion funnels showing progression from install to paying user See what drives revenue. Double down on winners. All in real-time. ## Gaming-specific automation that scales **Onboarding sequences** Welcome new players with tutorial prompts and first-time offers that drive early retention **Daily engagement loops** Automate daily login rewards, energy refills, and time-limited challenges **Monetization flows** Trigger special offers after high-engagement moments or when currency runs low **Retention campaigns** Re-engage players showing signs of churn with exclusive comeback rewards **Seasonal events** Schedule recurring campaigns for holidays, special events, and limited-time content drops ## Proven results from gaming leaders 91.9% Push notification CTR 3X higher DAU & MAU +4.58% ARPU increase ### Success story: Bladestorm Game developer Bladestorm boosted revenue by 4.58% using automated push notification flows. By shifting focus from user acquisition to engaging existing players, they increased MAU by 16.62% with consistent, well-timed notifications. [Read full case study](https://www.pushwoosh.com/blog/bladestorm/) ## Rich media push for higher engagement Go beyond text-only notifications: **Images** Showcase new characters, items, or events **Buttons** Add multiple CTAs in a single push **Video thumbnails** Preview new content or gameplay **Badges** Display unread messages or pending rewards Grab attention in crowded notification feeds. Drive 2-3X higher engagement with rich push notifications. ## Safe choice, easy integration **ISO 27001:2022 certified** Enterprise-grade security for player data stored on private servers in the US and Germany **GDPR compliant** Full compliance with data protection regulations for global gaming audiences **15 minutes to integrate** Quick SDK implementation across iOS, Android, Unity, React Native, Flutter, and more **24/7 support** Expert support team ready to help optimize your gaming campaigns ## Trusted by leading game developers ## FAQ Q: How can push notifications increase player retention in gaming apps? A: Push notifications keep your game top-of-mind between sessions. Automated daily reminders, limited-time events, and achievement celebrations drive habitual engagement. With Pushwoosh, you can trigger notifications based on player behavior patterns — reminding inactive players to return, alerting active players to new content, and rewarding loyal users with exclusive offers. Gaming apps using behavioral push notifications see 3-7X higher retention rates. Q: What types of push notifications work best for mobile games? A: The highest-performing push notifications for gaming include: daily login rewards, energy refill reminders, limited-time event alerts, achievement celebrations, friend activity updates, and comeback offers for lapsed players. Event-triggered pushes (sent after level completion or when currency runs low) convert 4-5X better than generic broadcast messages. With Pushwoosh, you can A/B test different notification types to find what drives the best results for your specific game. Q: How do I avoid annoying players with too many push notifications? A: Use Pushwoosh's [Frequency Capping feature](https://docs.pushwoosh.com/platform-docs/customer-journey/journey-settings) to limit how often individual players receive notifications within a set timeframe. Combine this with behavioral segmentation to send notifications only when they're relevant. For example, energy refill reminders only to players who've recently depleted their energy. Smart automation based on player behavior prevents over-messaging while maintaining engagement. Q: Can I personalize push notifications for different player segments? A: Yes. Pushwoosh offers advanced segmentation at the CDP level. Segment players by progression level, spending behavior, session frequency, last active date, device type, location, and custom events you track. Use Dynamic Content and Liquid Templates to personalize notification copy with player-specific data: name, current level, currency balance, days until reward expiration, and more. One campaign can deliver hundreds of unique, personalized messages. Q: How quickly can I integrate push notifications into my game? A: SDK integration takes approximately 15 minutes for most game engines. We support Unity, React Native, Flutter, Cordova, native iOS/Android, and other popular frameworks. After integration, you can start sending push notifications immediately using our visual campaign builder. No additional coding required. For custom implementations, our API allows your development team to trigger notifications directly from game logic. ### Level up your game engagement Learn how mobile push notifications drive retention, monetization, and lifetime value for gaming apps. See the platform in action for gaming-specific use cases. Our team will answer your questions and recommend the best plan for your game. --- ## Mobile Push Notifications | iOS & Android Messaging URL: https://www.pushwoosh.com/products/mobile-push-notifications/ Mobile push notifications by Pushwoosh — every-device reach, rich content, precise targeting, cross-channel Journeys and 99% uptime. Turn notifications into loyal, paying users. Keywords: mobile push notifications, push notification service, iOS push notifications, Android messaging, mobile engagement platform Mobile push notifications ### Engage every user. **On every device** Turn notifications into loyal, paying users, free to start on every device. Reach every device from a single integration, with the images, buttons and deep links that earn the tap. Book Demo Start for free ## A trusted solution **for mobile engagement** ## Push, **fully equipped** Everything you need to send push that reaches, converts and scales — in one platform, out of the box. **Every-device reach** iOS, Android, Huawei and Amazon, out of the box. **Rich, actionable content** Images, action buttons and deep links, not just a line of text. **Precise targeting** Segments, RFM, geo and per-user Best Time to Send. **Cross-channel** Push works with in-app, email, SMS and WhatsApp in a single flow. **Reliable at scale** 99% uptime, high-speed delivery. Every-device reach ### Reach every device **out of the box** Pushwoosh delivers through Apple APNs, Google FCM, Huawei HMS and Amazon ADM out of the box. That reaches users on Huawei and HarmonyOS devices where FCM doesn't run, and on Amazon Fire OS — with no separate integration for each. One send covers every platform, so you write the push once instead of wiring an endpoint per platform. ### JustDice Orchestrates push notifications across its entire 20+ app portfolio to boost early-stage retention, engagement, and monetization at scale. ## Notifications **worth tapping** in any case **Images & GIFs** Attach an image or GIF by URL or upload it to Pushwoosh Media Storage — video works too on iOS. **In-app on tap** A tap can open an in-app screen — send a promo code as a push and land the user on a screen that shows how to use it. **Action buttons & deep links** Up to 4 action buttons on iOS, and on every platform the tap can jump to a specific screen, open a link or show an in-app. **Badges & sound** Set the iOS or Android app-icon counter to any exact number — not just +1 — and play a custom notification sound. Targeting & personalization ### Target the **right users** at the right moment Build segments on historical behavior, RFM, geo and events with Pushwoosh's unified customer profile. Personalize with dynamic content and Liquid templates, and let Best Time to Send deliver when each user is most likely to open, per user rather than per campaign. Frequency capping and silent hours keep the channel from burning out. ### Telepizza 300 to 450 orders from a single geozone-triggered push. Omnichannel ### One Journey **across every channel** Orchestrate push with in-app, email, SMS and WhatsApp in a single Journey — one audience, one set of events. Keep important messages from disappearing with Message Inbox, and turn live orders, rides or scores into real-time updates with Live Activities. ### Instories Runs its entire subscription funnel through 31 always-on Pushwoosh journeys where push and email work as one coordinated track. ## Reliable **at scale** Pushwoosh runs at **99% uptime** and delivers fast, even at peak volume. All data is stored and processed on Pushwoosh's own hardware servers in the US and Germany, with GDPR compliance for European customers. ## Measure everything, **automate the rest** **Analytics** Insights at every level: single push, rich media, user segment, campaign and user journey. **ManyMoney** An autonomous AI marketer that catches performance leaks, finds ready-to-buy customers and optimizes for revenue. **Messaging MCP _(beta)_** Connect your AI agent to Pushwoosh and run messaging straight from a prompt. ## What you can send **Onboarding & activation** Nudge the first key action right after install. _(games, subscription apps)_ **Transactional alerts** Orders, payments and balance changes as they happen. _(fintech, banking)_ **Re-engagement & winback** Bring inactive users back after a quiet spell. **Cart & funnel recovery** Product image + deep link, then follow up with non-converters. **Geo-triggered offers** An offer when a user enters a geozone near your store. **Breaking news & content** Alert users the moment a story breaks; auto-push from RSS. _(media)_ **Lifecycle & loyalty** Birthday, renewal and billing reminders, plus Wallet passes. ## Quick and easy start **with Pushwoosh** **Integrate** Via SDK or API. Cross-platform frameworks: Flutter, React Native, Xamarin, Cordova. Send from a no-code Control Panel or via REST API — whichever your team prefers. Read docs **Adopt** Ramp up with a dedicated Customer Success Manager and 24/7 support, backed by a resource library of docs, guides, webinars and blog posts. Explore tutorials ### Start free, **scale when you're ready** Unlimited push and in-app messages for up to 1,000 MAU, with every feature included — no channel locked behind a higher tier. --- ## Mobile push marketing for Telecom providers URL: https://www.pushwoosh.com/products/mobile-push-telecom/ Increase telecom customer value with intelligent push notifications. Deliver timely alerts, personalized recommendations, and offers that convert. Keywords: mobile push telecom, mobile push for telecom, telecom push notifications, subscriber engagement, telecom retention, MNO push marketing Mobile push for Telecom ### Turn every subscriber interaction into revenue with mobile push Keep subscribers engaged, drive plan upgrades, and accelerate payment collections with personalized push notifications built for telecom operators. ## Trusted by telecom and communications brands ## Drive measurable subscriber value with mobile push -25% churn rate with proactive retention campaigns +18% ARPU through personalized plan upgrades +45% self-service app engagement ## Mobile push notifications built for telecom operators ### Prevent churn before subscribers leave Stop losing [telecom](https://www.pushwoosh.com/products/telecom/) subscribers to competitors. Pushwoosh detects churn signals in real time and triggers personalized [mobile push notifications](https://www.pushwoosh.com/products/mobile-push-notifications/) before subscribers start looking elsewhere. - **Behavioral churn scoring**: Identify at-risk subscribers based on declining usage, missed payments, or reduced app engagement - **Automated retention flows**: Trigger loyalty offers, plan discounts, or personalized outreach the moment churn risk spikes - **Contract renewal reminders**: Proactively engage subscribers whose contracts are expiring with tailored upgrade or renewal incentives So you can reduce voluntary churn by reaching subscribers with the right offer at the right time, turning potential cancellations into renewed commitments. ### Segment subscribers by usage patterns and lifecycle Go beyond basic subscriber demographics. Pushwoosh enables dynamic segmentation based on real usage behavior, plan type, and engagement patterns that matter to telecom marketers. - **Data usage segments**: Automatically categorize subscribers by data consumption patterns to identify upgrade candidates, heavy users approaching cap limits, and low-engagement users at churn risk - **Plan and lifecycle targeting**: Target prepaid vs. postpaid, new activations vs. long-term subscribers, and contract-ending users with messaging that matches their lifecycle stage - **Event-based triggers**: Respond instantly to subscriber events like roaming activation, data cap reached, or service disruption with contextual push notifications Which means you can deliver hyper-relevant offers and alerts that resonate with each subscriber segment, increasing conversion rates and reducing irrelevant messaging. ### Drive plan upgrades with personalized recommendations Turn usage data into revenue. Pushwoosh analyzes subscriber behavior and sends timely push notifications with plan upgrade recommendations when subscribers are most likely to convert. - **Usage-based upsell triggers**: Automatically notify subscribers when their usage patterns suggest they would benefit from a higher-tier plan or add-on services - **5G migration campaigns**: Target eligible subscribers with personalized 5G upgrade offers highlighting coverage availability in their area and relevant plan benefits - **Add-on service promotions**: Promote international roaming packages, family plan additions, or premium content bundles based on individual subscriber profiles This means you can increase ARPU by delivering upgrade suggestions that feel helpful rather than pushy, converting browsing subscribers into higher-value customers. ### Automate payment reminders and reduce disconnections Keep revenue flowing and subscribers connected. Build automated payment reminder sequences that reduce late payments and involuntary churn across your entire subscriber base. - **Multi-step payment flows**: Set up escalating reminder sequences (gentle reminder, due date alert, final notice) that adjust tone and urgency automatically - **Prepaid balance alerts**: Notify prepaid subscribers when their balance is running low, with one-tap top-up options that reduce service interruptions - **Post-payment confirmations**: Send instant payment confirmation notifications to build trust and reduce support calls about billing status So you can accelerate collections, reduce involuntary disconnections, and lower call center volume by keeping subscribers informed at every step of the billing cycle. ## Telecom use cases powered by mobile push **Churn prevention** Detect at-risk subscribers through behavioral signals and trigger automated retention campaigns with personalized loyalty offers. **Plan upgrade prompts** Recommend higher-tier plans and add-on services when usage data shows subscribers would benefit from an upgrade. **Service alerts** Notify subscribers about network outages, maintenance windows, and service restorations in real time to build transparency. **Payment reminders** Send timely billing reminders, low-balance alerts, and payment confirmations to reduce disconnections and support calls. **5G and new service adoption** Drive adoption of new offerings like 5G plans, premium content, or IoT bundles with targeted campaigns to eligible subscribers. **Onboarding sequences** Guide new subscribers through SIM activation, app setup, and feature discovery with step-by-step notification sequences. **Loyalty and rewards** Reward long-term subscribers with exclusive offers, anniversary benefits, and early access to new plans and devices. **Win-back campaigns** Re-engage lapsed or recently churned subscribers with personalized comeback offers based on their previous plan and usage history. ### See mobile push for telecom in action Discover how automated push notifications and behavioral segmentation help telecom operators reduce churn and maximize subscriber lifetime value. ## Why telecom operators choose Pushwoosh **High-speed delivery at scale** Send millions of push notifications per minute to your entire subscriber base. Time-sensitive alerts like service outages and payment reminders reach subscribers instantly. **CDP-level segmentation** Create subscriber segments based on any behavioral signal: data usage, plan type, payment history, app engagement, location, and custom events your systems track. **Intelligent send timing** AI analyzes each subscriber's app usage patterns and delivers push notifications at the moment they are most likely to engage and convert. **Omnichannel orchestration** Coordinate push notifications with SMS, in-app messages, email, and WhatsApp for consistent cross-channel subscriber communications. **Real-time campaign analytics** Track delivery rates, open rates, conversion to plan upgrades, and revenue impact of every push campaign in real-time dashboards. **Visual journey builder** Design complex subscriber lifecycle flows with drag-and-drop canvas. Build onboarding, retention, and upsell journeys without writing code. ## FAQ Q: How do push notifications help reduce subscriber churn in telecom? A: Push notifications enable proactive churn prevention by detecting behavioral signals (declining usage, missed payments, reduced app engagement) and automatically triggering personalized retention campaigns. Instead of waiting until a subscriber requests cancellation, Pushwoosh lets you intervene early with targeted offers, loyalty rewards, or plan adjustments.\n\nBecause push notifications appear directly on subscribers' devices even when your app is closed, they have significantly higher visibility than email or in-app messages alone. Telecom operators using Pushwoosh for proactive retention see up to 25% reduction in voluntary churn rates.\n\nThe key is combining behavioral segmentation with automated trigger campaigns: identifying the right subscribers at the right moment and delivering an offer that addresses their specific situation, whether it's a contract renewal discount, a plan downgrade option, or a loyalty bonus. Q: What types of subscriber segments can I create for telecom push campaigns? A: Pushwoosh supports advanced segmentation based on real subscriber behavior, not just basic demographics. You can segment subscribers by data usage patterns (heavy users, low-engagement, approaching data cap), plan type (prepaid vs. postpaid, basic vs. premium), lifecycle stage (new activations, mid-contract, contract expiring soon), payment behavior (on-time payers, frequently late, recently missed), service usage (roaming activity, international calls, streaming add-ons), and engagement metrics (app opens, self-service usage, support interactions).\n\nYou can also combine multiple filters to create precise segments like "postpaid subscribers whose contracts expire within 30 days, who regularly exceed their data allowance, and haven't opened the app in 2 weeks." All segments update dynamically as subscriber behavior changes. Q: Can I use push notifications to drive plan upgrades and increase ARPU? A: Yes. Pushwoosh enables usage-based upsell campaigns that recommend plan upgrades at the right moment. For example, you can automatically send a push notification to a subscriber who has exceeded their data cap three months in a row, suggesting a higher-tier plan that better matches their usage and saves them overage charges.\n\nYou can also run targeted campaigns for 5G migration, family plan additions, international roaming packages, and premium content bundles. By personalizing recommendations based on actual usage data, these upgrade suggestions feel helpful rather than intrusive, which drives higher conversion rates.\n\nTelecom operators using Pushwoosh for personalized plan upgrade campaigns see up to 18% increase in ARPU, as subscribers adopt plans and add-ons that genuinely match their needs. Q: How does Pushwoosh handle high-volume notification delivery for large subscriber bases? A: Pushwoosh is built for enterprise-scale delivery. The platform can send millions of push notifications per minute, which is critical for telecom operators who need to reach large subscriber bases quickly, especially for time-sensitive alerts like network outages, payment deadlines, or flash promotions.\n\nThe infrastructure is designed for reliability with 99.95% uptime SLA, ensuring your critical subscriber communications are delivered consistently. You can also prioritize notification delivery by urgency level, so service alerts take precedence over promotional messages during peak periods.\n\nPushwoosh supports both iOS (APNs) and Android (FCM/HMS) with automatic handling of platform-specific requirements, token management, and delivery optimization. Q: Can I automate the entire subscriber communication lifecycle with push notifications? A: Yes. Pushwoosh's Customer Journey Builder lets you design complete subscriber lifecycle automation flows using a visual drag-and-drop canvas. You can build journeys for every stage: onboarding sequences that guide new subscribers through SIM activation and app setup, engagement campaigns that encourage self-service usage, upsell flows triggered by usage milestones, payment reminder sequences with escalating urgency, retention campaigns for contract renewals, and win-back flows for lapsed subscribers.\n\nEach journey runs automatically 24/7 once set up, with built-in A/B testing to optimize message copy, timing, and offers. You can also incorporate wait steps, condition checks, and multi-channel branching (push + SMS + email) to create sophisticated communication flows without engineering resources. Q: How do I measure the ROI of my telecom push notification campaigns? A: Pushwoosh provides comprehensive analytics that track the performance and business impact of every push campaign. You can monitor delivery rates, open rates, and CTR for each notification. For revenue-driving campaigns (plan upgrades, add-on sales), you can track conversion rates and attribute revenue directly to specific push campaigns.\n\nFor retention campaigns, you can measure churn rate changes among targeted subscriber segments compared to control groups. For payment reminders, track collection rates and reduction in late payments.\n\nAll analytics are available in real-time dashboards and can be segmented by subscriber type, plan, region, or any custom attribute. This lets you identify which campaigns deliver the highest ROI and continuously optimize your push notification strategy. --- ## Mobility & Delivery Customer Engagement Platform URL: https://www.pushwoosh.com/products/mobility-delivery/ Explore a smart way to reach out to a massive number of customers at the right time. Cater the best possible value at the least possible cost to your mobile app users. Keywords: mobility engagement, delivery app platform, customer engagement, ride sharing marketing, delivery notifications, on-demand apps Mobility & delivery ### Customer engagement platform for mobility & delivery apps Explore a smart way to reach out to a massive number of customers at the right time. Cater the best possible value at the least possible cost to your mobile app users. ## Take customer loyalty under your control +70% retained customers 4X number of orders +20% spike in delivery sales ### All-in-one platform to: - **Engage & retain** Convert your app users into repeat customers and grow your customer LTV. - **Upsell & cross-sell** Promote your services and provide special offers to increase order value. - **Track performance** Analyze your marketing campaigns and fine-tune them to achieve great results. ## Powerful capabilities to drive engagement and revenue #### Hand over all the routine work to automated triggered messaging - Broadcast messaging - Recurring notifications - Multilanguage communication #### Make personalized offers with behavioral and geo-based segmentation - Purchase history - AOV - Preferences - Time and Location #### Track your marketing efficiency by targeted Campaigns - Activation - Conversion - Upselling - Cross-selling #### Keep your customers informed with eye-catching in-app messages - Ride or Delivery Status - Tooltips - Upsell Offers - Feedback Collection ## Deliver highly relevant messages across every channel of communication **[Push notifications](https://www.pushwoosh.com/products/mobile-push-notifications/)** Make your special deals and offers most relevant with event-triggered and geo-targeted messages. **[In-app messages](https://www.pushwoosh.com/products/in-app-messaging/)** Provide your customer with all the essential information in the most visible way. **[Email](https://www.pushwoosh.com/products/emails/)** Re-engage dormant and opted-out users and back up transaction details using a time-proven way of communication. **Message inbox** Double down on your marketing efficiency with hot deals waiting for a user in the message inbox. **[SMS](https://www.pushwoosh.com/products/sms/) & [WhatsApp](https://www.pushwoosh.com/products/whatsapp/)** Reach customers through additional channels with direct messaging that ensures timely delivery updates and confirmations. ## Drive satisfaction and retention at every touchpoint **Measure customer satisfaction** Contribute to your app rating growth by popping up in-apps right after delivery or ride completion.\n\nUse customer feedback to improve your mobile app experience. **Cater to anyone's taste in channels** Drive ordering via the top 6 most effective communication channels.\n\nReactivate dormant users using alternative ways of communication. **Follow through on the orders** Improve your delivery or ride fulfillment metrics with transactional notifications across various channels.\n\nGet [86% of customers](https://www.pwc.com/us/en/advisory-services/publications/consumer-intelligence-series/pwc-consumer-intelligence-series-customer-experience.pdf) to spend more by keeping them notified — and satisfied. ## Boost your marketing mobility like the brands that deliver --- ## Multi-channel orchestration for customer engagement URL: https://www.pushwoosh.com/products/multi-channel-orchestration/ Unify customer experiences with multi-channel orchestration. Coordinate messaging across email, SMS, push, and more for seamless, personalized journeys. Keywords: multi-channel orchestration, omnichannel marketing, cross-channel messaging, customer journey orchestration, unified messaging platform ### Omnichannel journey orchestration platform Coordinate messaging across push, in-app, email, SMS, and WhatsApp in one unified platform. Deliver seamless customer journeys that adapt to behavior and optimize across channels automatically. Request demo Start for free ## What multi-channel orchestration delivers Stop managing channels in silos. Pushwoosh orchestrates entire customer journeys across every channel, triggered by behavior and optimized by AI. One platform, one customer view, one seamless experience. **Unified customer view** See every customer interaction across all channels in one place. Track opens, clicks, and conversions from push to email to SMS in a single timeline. **Seamless channel transitions** Move customers between channels automatically based on behavior. Start with push, follow up with email, escalate to SMS if needed. **No channel conflicts** Prevent message fatigue with cross-channel frequency capping. Customers never receive duplicate messages or get bombarded across channels. **Optimize channel mix** AI determines the best channel for each user based on engagement history. Budget allocated automatically to highest-performing channels. ## Every channel you need, orchestrated perfectly **Mobile push notifications** iOS and Android push with rich media and deep links. Delivery at scale. Best for order status updates, breaking news, and time-sensitive alerts. **Web push notifications** Desktop and mobile web, all browsers, no app required. Best for price drop alerts, content updates, and re-engagement campaigns. **In-app messages** Full-screen, modals, and banners for native and web apps with contextual targeting. Best for feature announcements, onboarding, and upsells. **Email** Visual drag-and-drop builder for transactional and marketing emails with dynamic content blocks. Best for newsletters, abandoned cart, and receipts. **SMS** Global coverage for transactional and promotional messages with two-way conversations. Best for OTP codes, delivery updates, and high-priority alerts. **WhatsApp** Business API with rich media support and template messages. Best for customer support, order confirmations, and personalized offers. ## How journey orchestration works Visual journey builder ### Build complex journeys visually Drag-and-drop interface to create multi-channel customer journeys. No coding required. Add channels, set delays, and create branches based on behavior. - **Multi-channel canvas**Combine push, email, SMS, in-app, and WhatsApp on one drag-and-drop canvas. - **Conditional branching**Branch flows based on message opens, clicks, and completed target actions. - **Time delays**Set hours, days, or custom delays between channel touchpoints. Behavioral triggers ### Trigger the right channel at the right moment Automatic channel selection based on user behavior. If push is ignored, try email. If email is unopened, escalate to SMS. - **Event-driven triggers**Start journeys on any user action: signup, purchase, cart abandonment, inactivity. - **Fallback logic**Automatically switch channels if primary delivery fails or is ignored. - **Real-time response**React within minutes to user actions across all channels. Channel preferences ### Respect user preferences automatically Learn which channels each user prefers. Route future messages through their preferred channel. Suppress channels they ignore. - **Preference learning**AI tracks engagement per channel per user and updates routing automatically. - **Reachability checks**Send only to channels where the user is reachable and opted in. - **Suppression rules**Automatically exclude users from channels with low engagement history. Cross-channel analytics ### Track performance across all channels Unified analytics showing which channels drive conversions. See customer journey paths, channel attribution, and ROI per channel. - **Multi-touch attribution**Track which channels contribute to each conversion across the full journey. - **Journey analytics**See drop-off points, conversion rates, and channel performance side by side. - **Funnel visualization**Analyze user paths from first touch to final conversion. ## Why orchestration beats channel silos #### Channel silos - **Fragmented customer data**Scattered across separate tools with no unified view. - **Duplicate messages**Same user hit from email, push, and SMS with no coordination. - **Manual coordination**Exports, imports, and spreadsheets to align channels. - **No cross-channel tracking**Cannot see the full customer journey across tools. - **Inconsistent messaging**Different copy, tone, and offers across channels. - **High management overhead**Multiple logins, contracts, and teams to maintain. #### Orchestrated platform - **Single customer timeline**Every interaction from every channel in one unified view. - **Automatic deduplication**Cross-channel frequency caps prevent message overload. - **Seamless transitions**Behavior-driven channel switches happen instantly. - **Complete journey tracking**See every touchpoint from push to email to SMS. - **Consistent brand experience**One platform, one tone, one message strategy. - **One platform to manage**All channels, campaigns, and analytics in one place. ## See orchestration in action Abandoned cart #### Abandoned cart recovery (e-commerce) A user adds an item to the cart and exits without purchasing. 1. **Push notification** (15 min later): "Your cart is waiting! Complete your order" 2. **Email** (2h later, if push ignored): "Still interested? Here's 10% off your cart" 3. **SMS** (24h later, if email ignored): "Last chance! Your 10% discount expires in 6 hours" Three channels, each triggered by behavior. No manual coordination required. User onboarding #### User onboarding (SaaS / app) A user signs up but has not completed setup. 1. **In-app message** (on first login): "Welcome! Here's how to get started" 2. **Email** (day 2): "3 features you should try this week" 3. **Push notification** (day 5, if inactive): "Don't forget to complete your setup" 4. **SMS** (day 10, if still inactive): "Need help getting started? Reply YES for support" Multi-channel onboarding that adapts to user engagement level. Order updates #### Order delivery updates (delivery / logistics) A user places an order and needs real-time status updates. 1. **Push notification**: "Order confirmed! Preparing your delivery" 2. **In-app** (live tracking): Order status visible inside the app 3. **Push notification** (driver assigned): "Your driver is on the way" 4. **SMS** (if delayed): "Your order is running 10 min late. Sorry for the wait!" 5. **Push notification** (on delivery): "Delivered! Enjoy your order" 6. **Email** (next day): "How was your experience? Rate your delivery" Five touchpoints across four channels, perfectly timed. Re-engagement #### Re-engagement campaign (gaming / media) A user has not opened the app in 7 days. 1. **Push notification**: "We miss you! Come back for a special reward" 2. **Email** (24h later, if push ignored): "Your exclusive comeback offer is waiting" 3. **In-app reward** (on return): User receives bonus inside the app 4. **SMS** (3 days later, if still inactive): "Last chance: double rewards expire tomorrow" Escalating re-engagement across channels based on user response. ## Multi-channel orchestration for every industry **E-commerce and retail** Abandoned cart recovery across push, email, and SMS. Order updates via push and SMS. Post-purchase follow-ups via email and in-app. **Finance and banking** Transaction alerts via push and SMS. Account updates via email and in-app. Marketing offers via coordinated multi-channel campaigns. **Travel and hospitality** Booking confirmations via email and SMS. Check-in reminders via push. Trip updates and changes via multi-channel alerts. **Media and entertainment** Content recommendations via push and email. Breaking news via push and in-app. Engagement campaigns via coordinated sequences. **Healthcare and telemedicine** Appointment reminders via SMS and push. Prescription refills via email and push. Health alerts via coordinated multi-channel messaging. Orchestrate your customer journeys --- ## Multilingual messaging | Reach every user in their own language automatically URL: https://www.pushwoosh.com/products/multilanguage-targeting/ Add a language variant to a push, email, SMS, or LINE preset once. Pushwoosh matches the right version to each user's device language automatically, no separate attribute to store or keep in sync. Keywords: multilingual messaging, multi-language push notifications, push notification localization, language targeting, automatic language detection, multilanguage message preset Message presets ### Multilingual messaging Every user gets the message in their own language, matched automatically from their device – no asking, no manual tagging. Book a demo Start for free ## You don't want to guess what language someone reads You have users across a dozen countries and one message to send. Write it in English only, and a chunk of that audience skims past something that clearly wasn't built for them. Ask people to set a language preference somewhere in a profile screen, and most of them never will. The one signal you already have – the language their phone is set to – usually isn't wired into the send at all, so someone ends up doing it by hand: a duplicate campaign per market, a tag nobody remembers to update. It's the same problem whether you're a mobile game with players logging in from three continents or a marketplace running one loyalty push across a dozen storefronts. Multilingual messaging skips the asking and reads the signal that was there the whole time. ## What it does **Push, email, SMS, LINE** Add a language variant inside one preset, on any of these 4 channels. Each channel keeps its own set of variants. **ISO 639-1 codes, plus a fallback** Every variant is keyed to a language code, plus an explicit 'default' key for anyone whose device language doesn't match a variant you've built. **Matched from the device, not asked** Pushwoosh reads the language already set on the user's device and serves that variant automatically, without a separate language attribute to store or keep current. ### Every variant lives in the same preset One preset holds every version, and the device decides which one ships – instead of a separate preset per market or a separate campaign per language. Pushwoosh doesn't cap how many variants a preset can hold; one production preset runs with 10 languages live. ## Why this matters for message presets A preset is supposed to be the one version of a message that every campaign and journey reuses. That promise breaks the moment a preset needs to reach more than one market: someone builds a near-duplicate preset per language, or reuses one that quietly reads wrong to half its audience. Multilingual messaging is what keeps a [message preset](https://www.pushwoosh.com/products/message-presets/) one message, instead of a translated copy per market. ## How it works **Open the preset** Start from an existing push, email, SMS, or LINE preset, or create a new one. **Add a language variant** Give each variant its own ISO 639-1 code. Add a default variant to catch any device language you haven't built a version for. **Send it once** Every send reads the device's language and picks the matching variant. You don't add a separate step to detect or store it. Read the docs See message presets ## One preset, working alongside what already targets and personalizes ### No language tag to maintain The variant comes straight from the device the message is going to, with nothing stored in [Tags](https://www.pushwoosh.com/products/cdp-tags/) or pulled from the unified customer profile to make that happen. Once the right language is picked, [Personalization](https://www.pushwoosh.com/products/personalization/) can still work inside that variant – a Liquid condition for a premium cohort, or a date format tuned to the region. It runs the same way inside [Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/) and in standalone campaigns, on whichever preset already carries the copy. **A few things worth checking before you lean on this for every market.** - Push, email, SMS, and LINE support language variants today. WhatsApp, KakaoTalk, and in-app messages don't. - Language keys follow ISO 639-1, plus an explicit default key for anything that doesn't match. - No published cap on the number of variants per preset. A production preset running 10 languages is the largest confirmed case. ## FAQ Q: Which channels support language variants? A: Push, email, SMS, and LINE today. WhatsApp, KakaoTalk, and in-app messages don't have this yet. Q: How does Pushwoosh pick which language to send? A: It reads the language already set on the user's device at send time and serves the matching variant. No language attribute to store on the profile or keep in sync. Q: What happens if a user's device language doesn't match any variant I've built? A: They get the default variant – an explicit fallback you set alongside the language-specific ones, not a silent drop. Q: What language codes does it use, and is there a limit? A: ISO 639-1 codes, plus the default key. There's no published cap on how many variants a preset can hold; the largest confirmed production case runs 10 languages. Q: How is this different from segmenting on a language tag? A: A language tag is something you'd have to collect, store, and keep current on the profile. This reads the device directly at send time instead, so there's nothing to maintain. ## One preset, every language it needs to speak Add the languages your users actually have set on their devices, and let the send pick the right one. Book a demo Start for free --- ## Network outage communications for telcos URL: https://www.pushwoosh.com/products/network-outage-communications/ Outage communication platform with advanced automation. Trigger instant alerts, provide status updates, and reduce churn with proactive transparency. Keywords: network outage communications, service disruption alerts, telecom outage notifications, network downtime alerts, incident communication for telcos, proactive outage alerts, service status updates Telecom ### Network outage communications for **telcos** Reduce churn, deflect call center volume, and maintain customer trust during service disruptions with automated outage alerts powered by Pushwoosh. Deliver instant incident notifications, real-time status updates, and resolution confirmations across push, SMS, and in-app channels. ## Proactive outage alerts **protect revenue** -65% outage-related calls to the call center -50% customer complaints during incidents +40% customer satisfaction scores during outages ### All-in-one platform to: - **Alert subscribers before they notice issues** -- Trigger instant outage notifications the moment an incident is detected. Proactive alerts reach affected subscribers before they experience dropped calls or lost connectivity, reducing frustration and call center load. - **Provide real-time status updates** -- Keep subscribers informed throughout the incident lifecycle with automated progress updates. Share estimated time to resolution (ETR), root cause details, and engineering progress so customers know what to expect. - **Target only affected subscribers** -- Use geographic and network-based [audience segmentation](https://www.pushwoosh.com/products/marketing-segmentation/) to alert only those in the impacted area. Avoid alarming your entire subscriber base when a localized outage occurs. - **Confirm resolution and rebuild trust** -- Automatically send service restoration messages once the incident is resolved. Include a brief apology and confirmation that service is fully restored to close the communication loop and strengthen [telecom](https://www.pushwoosh.com/products/telecom/) subscriber loyalty. ### Reach every affected subscriber on the right channel - **[Mobile push notifications](https://www.pushwoosh.com/products/mobile-push-notifications/)** -- Deliver instant outage alerts and status updates directly to subscriber devices. Push notifications provide the fastest, most visible way to inform customers about service disruptions at near-zero cost per message. - **[SMS](https://www.pushwoosh.com/products/sms/)** -- Reach subscribers even when data connectivity is down. SMS is your failsafe channel during network outages, ensuring critical incident alerts get through regardless of network conditions. - **[In-app messaging](https://www.pushwoosh.com/products/in-app-messaging/)** -- Display real-time service status banners and incident details when subscribers open the app. Provide a self-service incident tracker so customers can check restoration progress without calling support. - **Email** -- Send detailed incident summaries, post-outage reports, and SLA impact notices. Email is ideal for longer-form communication that documents the incident timeline and resolution steps for business and enterprise subscribers. **Automated incident triggers** Connect Pushwoosh to your network monitoring systems via REST API. When an outage is detected, alerts fire automatically within seconds, no manual intervention required. Define trigger rules by incident severity, affected region, and impacted service type. **Geographic precision targeting** Alert only subscribers in the affected coverage area using location-based segmentation. Whether it's a single cell tower or a regional backbone issue, reach precisely the right audience without over-notifying unaffected customers. **Multi-stage incident workflows** Build automated communication sequences for the full incident lifecycle: initial alert, periodic status updates, resolution confirmation, and post-incident follow-up. Each stage triggers automatically based on incident status changes from your operations team. ### Turn outages into **trust-building moments** See how Pushwoosh helps telecom operators reduce complaint volume, prevent churn during incidents, and transform outage communication from a liability into a competitive advantage. ## Advanced capabilities for **incident communication** **Severity-based messaging** Customize communication tone and channel priority based on incident severity. A minor service degradation gets a calm in-app notice; a major regional outage triggers an urgent multi-channel blast across push, SMS, and email simultaneously. **Planned maintenance campaigns** Schedule maintenance notification sequences in advance: a 48-hour heads-up, a same-day reminder, a start-of-window alert, and a completion confirmation. Keep subscribers prepared and reduce complaints about planned downtime. **Outage communication analytics** Track delivery rates, open rates, and call center volume during every incident. Measure how outage communication impacts complaint rates and churn so you can continuously improve your incident response playbook. ## FAQ Q: How quickly can we send alerts when an outage is detected? A: Pushwoosh delivers alerts within seconds of receiving an incident trigger from your network monitoring system. Integration works via REST API and server-side events, so when your NOC tools detect a service disruption, Pushwoosh fires the corresponding notification workflow immediately. There is no manual step required between detection and subscriber notification. Q: Can we target only subscribers in the affected geographic area? A: Yes. Pushwoosh supports location-based segmentation that lets you define affected areas by region, city, zip code, or custom geographic zones. When an outage hits a specific coverage area, only subscribers within that zone receive the alert. This prevents unnecessary alarm across your broader subscriber base and keeps communication relevant and precise. Q: How do we provide real-time status updates during an incident? A: Pushwoosh Customer Journey Builder lets you create multi-stage incident communication workflows. After the initial alert, follow-up updates are triggered automatically when your operations team changes the incident status (investigating, identified, fixing, monitoring, resolved). Each status change sends a tailored message to affected subscribers so they stay informed without calling support. Q: What is the typical reduction in call center volume during outages? A: Telecom operators using proactive outage communication typically see a 50-65% reduction in inbound calls during service disruptions. When subscribers receive timely alerts with clear ETR information and regular status updates, they have no reason to call. The combined effect significantly reduces call center costs and improves customer satisfaction even during major incidents. Q: How does this integrate with our network monitoring systems? A: Pushwoosh integrates via REST API and webhooks. Your network monitoring tools (whether Nagios, Zabbix, Splunk, or custom NOC platforms) send incident events to Pushwoosh, which triggers the appropriate communication workflow automatically. Events include outage detected, severity level, affected region, status update, and resolution. Contact our team for integration guidance tailored to your monitoring stack. Q: Can we customize messaging for different incident severity levels? A: Absolutely. Pushwoosh lets you define communication templates and channel strategies per severity level. A P1 critical outage (full service loss) can trigger an urgent multi-channel blast with frequent updates, while a P3 minor degradation (slower data speeds) sends a calm in-app notice. You control the tone, frequency, and channel mix for each severity tier. --- ## Omnichannel personalization for mobile engagement | Pushwoosh URL: https://www.pushwoosh.com/products/personalization/ Deliver personalized messaging across push, in-app, email, SMS, and WhatsApp. Tailor journeys, timing, and content to boost engagement with ease. Keywords: omnichannel personalization, customer personalization, personalized marketing, user segmentation, dynamic content, message personalization, behavioral targeting ### Omnichannel personalization Align your messaging with user context for offers, flows, and copy across all channels. ## Build user-centric **omnichannel** campaigns Put the individual at the center of your campaigns by tailoring journeys and channel choice to their unique profile and behavior. **Unified data across channels** Centralize user data from push, in-app, email, SMS, and WhatsApp to fuel personalized omnichannel messaging. **Personalized channel choice** Reach users via their preferred channels, run reachability checks, set up fallback logic. **Adaptive messaging flows** Branch campaigns dynamically based on engagement (opened vs.ignored, target action completed vs. non completed). **Real-time segmentation** Respond within minutes to user actions — sign-up, page views, browse abandonment. **Analytics** Track how personalization impacts engagement and optimize interactions across channels and journeys. **AI-powered personalization** Share your idea and let AI auto-create personalized segments, timing, and dynamic content for ready-to-launch flows. ### Offers tailored to user intent Send hyper-relevant offers by turning user data into precise, adaptive segments with Pushwoosh advanced segmentation tool. - **Consider past behavior**Product views, purchases, activity (inactivity). - **Reflect precise patterns**Combine user characteristics and events into compound filters with AND/OR logic. - **Use AI assistance**Describe your audience in plain language and let Pushwoosh craft a ready-to-use segment. - **Ensure cross-channel and cross-device reach**Extend segmentation, no need to set up multiple times. ### Context-driven personalization Factor in context signals to make every campaign feel personal. - **Location**Highlight nearby offers or services and deliver local news. - **Language**Communicate in the user language without extra manual work. - **Preferences**Recommend favorite categories or products. - **Engagement**Differentiate journeys for high-value users and those at risk of churn. ### Message personalization Craft communications that adapt to each user dynamically. - **Dynamic content**Insert product picks, event attributes, or locations directly into the message body and title for push, in-app and email. - **Liquid templates**Apply conditional logic to show different content to different user cohorts (e.g., free vs. premium). - **Connected content**Pull fresh data from your backend (e.g., unique promo codes) right into your messages. ### Timing personalization Use timing that supports engagement rather than disrupts it. - **Best time to send**Deliver messages at each user's personal high-engagement window, derived from their past behavior. - **Dynamic time delay**Schedule messaging dynamically using dates and times from user tags or event attributes (e.g., beauty or medical appointments). - **Anniversary triggers**Automate birthdays campaigns directly in Customer Journey Builder. > With Pushwoosh, it's very convenient to segment customers by their order history, AOV, and preferred product categories. Then it's easy to send relevant communications to these segments — it's all automated, and it keeps manual work to the minimum. — E-commerce customer > Thanks to Pushwoosh, we are able to reach an individual user in a precise way, offering them personalized content suitable to their tastes. — Enrico Antonini, Bantoa User-centric orchestration Segmentation based on behavior Message personalization Individualized delivery timing All automated via Customer Journey Builder --- ## Automated plan upgrade campaigns URL: https://www.pushwoosh.com/products/plan-upgrade-campaigns/ Subscription tier optimization through upgrade campaigns. Trigger messages at perfect moments, demonstrate value, and increase customer lifetime value. Keywords: plan upgrade campaigns, subscription upgrade automation, plan upsell campaigns, subscription tier optimization, upgrade conversion campaigns Plan upgrade campaigns ### Automated plan upgrade campaigns Most subscription apps leave upgrade revenue on the table by sending generic upsell messages to the wrong users at the wrong time. Pushwoosh helps you identify upgrade-ready customers, trigger personalized plan upgrade campaigns at the perfect moment, and grow customer lifetime value with every tier transition. ## Trusted by leading app companies worldwide ## Drive more plan upgrades with data-driven campaigns Up to 67% conversion to subscription +34% monthly recurring revenue Up to 300% customer lifetime value ## Increase plan upgrades with automated, targeted campaigns ### Trigger upgrade offers at the perfect moment Timing determines whether an upgrade offer converts or gets dismissed. Pushwoosh lets marketers for [subscription-based apps](https://www.pushwoosh.com/products/subscription-based-apps/) launch plan upgrade campaigns automatically when users demonstrate behaviors that signal upgrade readiness. - **Event-based triggers**: Send upgrade offers the moment a user hits a free plan limit, uses a premium feature repeatedly, or reaches a usage milestone that indicates they are outgrowing their current plan - **Behavioral signals**: Track patterns like increased session frequency, feature exploration, and engagement depth to identify users most likely to upgrade - **Smart delay intervals**: Configure the optimal timing between trigger event and upgrade message based on your product category and user behavior data This means you reach users when the value of upgrading is already on their mind, dramatically improving conversion rates compared to scheduled batch campaigns. ### Showcase premium value with targeted in-app messages Users upgrade when they clearly see what they are missing. Pushwoosh [in-app messages](https://www.pushwoosh.com/products/in-app-messaging/) let you demonstrate the value of higher-tier plans directly within your app, at the exact moment users encounter plan limitations. - **Contextual upgrade prompts**: Surface messages when users try to access premium features, reach usage limits, or complete actions that naturally lead to upgrade consideration - **No-code visual editor**: Design rich upgrade messages with feature comparisons, pricing highlights, and trial offers using drag-and-drop without involving your development team - **Interactive formats**: Use stories, carousels, and rich media to walk users through premium benefits rather than showing a static upgrade banner So every upgrade message feels like helpful guidance rather than a sales pitch, building genuine interest in your premium plans. ### Segment users by upgrade readiness and plan value Not every free user is ready to upgrade. A user who opened the app once deserves a different approach than a power user who hits limits daily. Pushwoosh [behavioral segmentation](https://www.pushwoosh.com/products/behavioral-segmentation/) lets you target upgrade campaigns based on actual usage patterns and plan engagement. - **Usage-based segments**: Create segments based on feature usage frequency, session depth, plan utilization percentage, and engagement velocity to identify your most upgrade-ready users - **RFM analysis**: Factor in Recency, Frequency, and Monetary value to prioritize upgrade campaigns for users who deliver the highest potential lifetime value - **Plan-based targeting**: Differentiate campaigns by current plan tier, trial status, and subscription duration to tailor the upgrade path for each group This means you can focus upgrade efforts and promotional budgets on the users most likely to convert, while nurturing early-stage users with [personalized](https://www.pushwoosh.com/products/personalization/) value-building content instead. ### Run upgrade campaigns across every channel Users interact with your brand on multiple channels. Pushwoosh coordinates plan upgrade campaigns across [push notifications](https://www.pushwoosh.com/products/mobile-push-notifications/), in-app messages, [email](https://www.pushwoosh.com/products/emails/), SMS, and WhatsApp to reach users wherever they are most responsive. - **Omnichannel upgrade sequences**: Start with an in-app message when the user hits a plan limit, follow up with a push notification highlighting premium benefits, then send a detailed email comparison of plan features - **Channel preference routing**: Automatically deliver upgrade messages through each user's most responsive channel based on their engagement history - **Cross-channel coordination**: Ensure users never receive duplicate upgrade messages, even when campaigns span multiple touchpoints So you can maximize upgrade conversion rates by meeting users on their preferred channels instead of relying on in-app prompts alone. ### Test and optimize every step of the upgrade journey One upgrade flow rarely captures maximum conversions. Pushwoosh [Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/) lets you run A/B tests across your entire upgrade funnel, from the initial trigger to the final conversion message. - **Visual journey canvas**: Map out multi-step upgrade flows with drag-and-drop. Define triggers, delays, conditions, and branching logic to create sophisticated upgrade paths without writing code - **A/B testing at every step**: Experiment with different upgrade messaging, pricing presentations, trial durations, and incentive levels to find the combination that maximizes plan upgrades for each segment - **Conversion [analytics](https://www.pushwoosh.com/products/analytics/)**: Track upgrade rates, revenue per campaign, and time-to-conversion with real-time dashboards to measure exactly which campaigns drive results Which means your upgrade campaigns get more effective over time as you continuously optimize based on real user data instead of assumptions. ### See plan upgrade campaigns in action Discover how event-triggered campaigns, behavioral segmentation, and omnichannel messaging help subscription apps drive more plan upgrades. Watch our demo to see the platform at work. ## Why marketers choose Pushwoosh for plan upgrade campaigns **Event-triggered upgrade offers** Upgrade campaigns launch automatically when users hit plan limits, explore premium features, or reach engagement milestones. Reach users while upgrade intent is highest. **Upgrade-readiness segmentation** Segment users by feature usage, session depth, plan utilization, and RFM value. Focus upgrade campaigns on the users most likely to convert. **Omnichannel delivery** Coordinate upgrade messages across push notifications, in-app messages, email, SMS, and WhatsApp in a single automated flow. **Dynamic personalization** Pull each user's feature usage, plan data, and engagement patterns into every upgrade message automatically. Show each user the premium features most relevant to them. **Upgrade revenue attribution** Track exactly how many plan upgrades each campaign generates. Measure conversion rates, revenue per upgrade, and ROI per campaign and segment. **Visual journey builder** Design multi-step upgrade flows with drag-and-drop. Set event triggers, delays, A/B tests, and conditional branches without writing any code. ## Real results from brands using lifecycle campaigns 91.9% CTR with personalized messaging 67.4% conversion rate with lifecycle campaigns 10X increase in daily active users ## Success stories from marketers **Fashion platform achieves 91.9% CTR with personalized campaigns** Bantoa replaced generic messaging with personalized campaigns based on user preferences and behavior. Segment-based targeting drove 94% monthly subscriber activity and +28% growth in registered users. Bantoa's case **Coupon app achieves 67.4% conversion with lifecycle campaigns** Omada's Almowafir app built behavior-based campaigns that guide users through progressive engagement stages. The personalized approach increased D30 retention by 4% and converted two-thirds of users to target actions. Omada's case **Food delivery app grows DAU 10x with behavior-triggered campaigns** HungryNaki built automated campaigns triggered by user actions and engagement milestones. Personalized multilanguage messaging drove a 2.6x increase in MAU and higher average order value. HungryNaki's case **Pizza chain drives $2400+ revenue from single push campaigns** Telepizza created targeted campaigns that deliver personalized offers based on customer location and behavior. Targeted pushes achieve 4-7% conversion rates and drive measurable sales growth. Telepizza's case ## FAQ Q: How do automated plan upgrade campaigns work? A: Automated plan upgrade campaigns detect when a user shows signs of being ready to move to a higher subscription tier, then trigger a personalized upgrade sequence designed to convert them.\n\nPushwoosh tracks user behavior events such as feature usage, plan limit encounters, session frequency, and engagement depth. When a customer's activity matches your upgrade-readiness criteria (for example, hitting a storage limit three times in a week or using a premium feature in trial mode daily), they automatically enter an upgrade campaign flow.\n\nA typical upgrade journey starts with an in-app message highlighting the premium features most relevant to that user's behavior. If they do not upgrade, a follow-up push notification goes out 2-3 days later with a time-limited offer or extended trial. For high-value users who still have not converted, an email with a detailed plan comparison and personalized benefit summary can serve as the final touchpoint.\n\nThe entire flow runs automatically through Pushwoosh Customer Journey Builder. Once configured, it identifies and converts upgrade-ready users around the clock without manual intervention. Q: How do I identify which users are ready to upgrade? A: Pushwoosh provides multiple signals to identify upgrade-ready users through behavioral segmentation and RFM analysis.\n\nKey upgrade-readiness indicators include: users who repeatedly hit free plan limits, users who explore or attempt to use premium features, users with high session frequency and engagement depth, users who have been on a free or lower-tier plan for an extended period while maintaining active usage, and users whose usage patterns match those of existing premium subscribers.\n\nRFM segmentation adds precision by factoring in Recency, Frequency, and engagement intensity. A user who opens your app daily and interacts with multiple features has far higher upgrade potential than a user who checks in once a week.\n\nAll segments update in real time. The moment a user crosses your upgrade-readiness threshold, they enter the relevant segment and trigger the corresponding upgrade campaign. If they upgrade before the journey completes, they exit the flow automatically. Q: What channels work best for plan upgrade campaigns? A: The most effective plan upgrade campaigns combine multiple channels in a coordinated sequence, adapting to where each user is most responsive.\n\nIn-app messages are the strongest starting point for upgrade campaigns because they reach users in context, right when they encounter plan limitations or discover premium features. Push notifications work well as follow-ups because they appear on the user's device even when the app is closed, keeping the upgrade offer visible.\n\nEmail provides space for detailed plan comparisons, feature breakdowns, and value calculations that help users justify the upgrade decision. SMS and WhatsApp deliver high open rates for time-sensitive upgrade offers, such as limited-time discounts or exclusive trial extensions.\n\nPushwoosh coordinates all these channels in a single automated flow, ensuring users receive a consistent, non-repetitive upgrade experience across every touchpoint. Channel preference routing automatically delivers each message through the user's most responsive channel. Q: What types of incentives drive the most plan upgrades? A: The most effective incentive depends on the user segment and how close they are to upgrading organically. Pushwoosh lets you test different approaches per segment to find what works.\n\n**Extended trials**: Offering a 7-14 day free trial of premium features lets users experience the upgrade value firsthand. This works particularly well for users who have been exploring premium features but have not committed.\n\n**Discounted first period**: A reduced rate for the first month or quarter of an upgraded plan lowers the commitment barrier. Test different discount levels (15%, 25%, 50% off) per segment to find the minimum effective discount.\n\n**Feature unlocks**: Temporarily unlocking a specific premium feature the user has tried to access can demonstrate clear value. If they use it and find it valuable, the upgrade sells itself.\n\n**Annual plan incentives**: Offering a significant discount for annual commitment (versus monthly billing) increases both upgrade conversion and customer lifetime value.\n\nA/B testing through Pushwoosh Customer Journey Builder helps you compare these approaches and identify the optimal incentive for each user segment. Q: How do I measure the ROI of plan upgrade campaigns? A: Pushwoosh provides detailed analytics for every upgrade campaign. Key metrics you can track include:\n\n**Upgrade conversion rate**: The percentage of targeted users who actually move to a higher-tier plan after receiving an upgrade campaign.\n\n**Revenue per campaign**: The incremental monthly recurring revenue generated from users who upgraded through a specific campaign or journey.\n\n**Time to upgrade**: How quickly users convert after entering an upgrade flow. Shorter times indicate higher message relevance and better timing.\n\n**Channel performance**: Compare upgrade conversion rates across in-app messages, push notifications, email, and other channels to identify which touchpoints drive the most upgrades.\n\n**Segment performance**: Track which user segments (by usage level, current plan, engagement depth) respond best to upgrade campaigns.\n\nAll analytics update in real time and can be filtered by campaign variant, user segment, and time period. Use these insights to continuously optimize your upgrade flows and maximize the return from every campaign. Q: Can I run different upgrade campaigns for different plan tiers? A: Yes. Pushwoosh supports running distinct upgrade campaigns for every plan transition in your pricing structure.\n\nFor free-to-basic upgrades, you might focus on demonstrating core value and offering trial periods. For basic-to-premium upgrades, the messaging can highlight advanced features and power-user benefits. For monthly-to-annual conversions, the focus shifts to cost savings and commitment incentives.\n\nEach campaign can have its own triggers, messaging, channels, incentives, and timing. A free user who hits a storage limit receives a different upgrade journey than a basic subscriber who regularly uses features only available on the premium tier.\n\nYou can also create cross-sell campaigns that suggest add-on features or complementary plan components, rather than a full tier upgrade. Pushwoosh Customer Journey Builder lets you manage all these parallel upgrade paths in a single visual interface, with real-time analytics showing conversion rates and revenue impact for each flow. --- ## Player monetization journey for mobile games URL: https://www.pushwoosh.com/products/player-monetization-journey/ Monetization journey platform for game developers. Personalize offers, optimize pricing tiers, and increase conversion rates with behavioral targeting. Keywords: player monetization journey, game monetization, in-app purchases, player revenue, mobile game monetization, behavioral targeting, gaming revenue, player LTV Player Monetization ### Turn active players into **consistent revenue** Most gaming apps leave money on the table by sending the same offer to every player. Build a player monetization journey that delivers the right offer, at the right moment, to the right spending segment with Pushwoosh. ## Raise revenue from the players you already have +4.58% ARPU increase 3X higher CTR +16.6% engaged MAU ## Build monetization flows that match **player behavior** ### Design automated monetization journeys Stop sending one-size-fits-all promotions. With the [Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/), you can create monetization flows that adapt to each player's spending behavior, progression level, and engagement patterns. **Revenue-driving automation:** - First-purchase nudges for players who have never spent - Upsell sequences for low-spenders ready to move up a pricing tier - VIP reward programs that keep your whales engaged and spending - Win-back offers for previously paying players who stopped purchasing This means your monetization campaigns run continuously, converting players at every stage of their spending lifecycle without manual effort. ### Segment players by spending potential Generic blasts waste impressions on players who will never buy and annoy those who already do. Pushwoosh [behavioral segmentation](https://www.pushwoosh.com/products/behavioral-segmentation/) lets you create granular spending segments based on real player data. **Monetization segments you can build:** - Non-spenders vs. first-time buyers vs. repeat purchasers vs. whales - Players who viewed the store but never completed a purchase - High-engagement players with low spend (your biggest conversion opportunity) - Lapsed spenders who haven't purchased in a defined period So you can deliver pricing and offers that match each player's willingness to pay, increasing conversion rates across every [gaming](https://www.pushwoosh.com/products/gaming/) audience segment. ### Trigger offers at peak conversion moments Timing is everything in monetization. Pushwoosh lets you trigger personalized offers through [push notifications](https://www.pushwoosh.com/products/mobile-push-notifications/) and [in-app messages](https://www.pushwoosh.com/products/in-app-messaging/) at the exact moments when players are most likely to convert. **High-conversion triggers:** - Currency or energy depletion: offer a refill pack right when the player runs out - Level completion: present a celebratory bundle while excitement is high - Session milestone: reward long play sessions with exclusive deals - Achievement unlocked: upsell premium content tied to the accomplishment Which means you catch every revenue opportunity without disrupting the gameplay experience. ### Optimize pricing with real-time analytics Know exactly which offers convert and which fall flat. Pushwoosh [analytics](https://www.pushwoosh.com/products/analytics/) tracks every step of your monetization journey, from message delivery to completed purchase. **Revenue intelligence:** - Offer-to-purchase conversion rates by player segment - Revenue attribution for each monetization campaign - A/B test results for different price points, bundles, and messaging - LTV trends across spending tiers over time So you can stop guessing which pricing works and start making data-backed decisions that grow ARPU month over month. ## Why gaming marketers choose Pushwoosh for monetization **Spending-tier segmentation** Classify players into non-spenders, minnows, dolphins, and whales. Deliver offers calibrated to each tier's spending ceiling and purchase history. **Real-time purchase triggers** React to in-game events instantly. Send a personalized offer the moment a player's currency drops, inventory empties, or excitement peaks. **Dynamic offer personalization** Use Liquid Templates to populate offers with player-specific data: name, level, currency balance, wishlist items, and bundle pricing. **Omnichannel monetization flows** Coordinate push, in-app, and email campaigns in a single monetization journey. Reach players on their preferred channel at the right time. **Price and offer A/B testing** Test different bundle compositions, discount levels, and messaging angles to find the combination that maximizes revenue per impression. **Revenue attribution** Track exactly how much revenue each campaign generates. Know which monetization flows pay for themselves and which need adjustment. **Best time to convert** Pushwoosh algorithms analyze when each player is most likely to make a purchase and deliver offers at their optimal moment. **Localized pricing and offers** Promote region-specific pricing, currency, and bundles to a global player base with automated localization. One campaign, every market. ## Monetization campaigns for every player type **First-purchase conversion** Guide non-spenders toward their first in-app purchase with progressive discounts and starter bundles tailored to their play style. **Spending tier upgrades** Move low-spenders into higher tiers with well-timed upsell offers that match their progression and engagement level. **Cross-sell and bundle offers** Promote complementary items and bundles based on recent purchases and gameplay patterns to increase average order value. **Lapsed spender reactivation** Win back previously paying players with exclusive comeback deals, limited-time discounts, and new content previews. ## What gaming marketers say about Pushwoosh > For creating paths with automated push notifications. We aimed to increase the ARPU of the current user base without significantly increasing the advertising budget. Pushwoosh did a good job: thanks to increasing revenue by 4.58%, the spent money was paid off many times over. — Evgeniy Cherdantsev, User Acquisition & Product Marketing Manager @ Bladestorm > Easy to implement, great features, and very good support. Pushwoosh Customer Journey Builder has improved over time and is now one of the best and easy-to-implement user journeys we've used. The dashboard for sending messages is easy to work with. — Mark Astrin, Product & Development Manager @ Omada > For designing communication strategies more powerfully. We liked the interaction with customers on a single platform. It provides efficient push notification solutions and visual tools. The statistics are in the graph form, which makes it better than its competitors. — Nagendra S., Deputy Director ## Trusted by leading game studios ## Safe, scalable, and ready for your game ## FAQ Q: How can I increase revenue from my existing player base without increasing ad spend? A: The most effective approach is building automated monetization journeys that target players based on their spending behavior and in-game actions. With Pushwoosh, you can segment players by spending tier (non-spenders, low spenders, whales) and deliver personalized offers through push notifications, in-app messages, and email. Event-triggered offers sent at peak engagement moments convert 3-5X better than generic promotions. Gaming apps using behavioral monetization flows through Pushwoosh see measurable ARPU increases without any additional ad budget. Q: What is a player monetization journey and how does it work? A: A player monetization journey is an automated sequence of messages and offers designed to move players through spending stages: from non-spender to first purchase, from occasional buyer to regular spender, and from regular spender to high-value customer. Pushwoosh [Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/) lets you design these flows visually. Each journey adapts based on player behavior: if a player completes a purchase, they enter the upsell path. If they ignore an offer, they receive a different incentive. The system runs continuously, monetizing players at scale. Q: How do I segment players by spending behavior for targeted offers? A: Pushwoosh provides CDP-level behavioral segmentation built for gaming. You can segment players by total lifetime spend, purchase frequency, average order value, last purchase date, items purchased, and any custom event you track. Common monetization segments include: non-spenders who have never purchased, first-time buyers who made one purchase, regular spenders, and VIP whales. You can also create dynamic segments like 'players who viewed the store 3+ times but never bought' to target high-intent non-spenders with conversion offers. Q: Can I A/B test different pricing and offers to optimize revenue? A: Yes. Pushwoosh supports A/B testing across every element of your monetization campaigns: offer messaging, discount levels, bundle compositions, send times, and channel selection. Test a 20% discount against a bonus item offer to see which drives more revenue per player. Compare push notification timing against in-app message timing for purchase triggers. All results are tracked with revenue attribution so you can measure actual revenue impact, not just open rates. Q: How do I trigger offers at the right moment without disrupting gameplay? A: Pushwoosh event-triggered messaging lets you send offers based on specific in-game actions: currency depletion, level completion, session milestones, and inventory changes. These triggers fire at natural transition points in gameplay, not during active play. For example, an in-app offer appears after a player finishes a level, not while they're mid-action. You control the trigger conditions, delay timing, and frequency caps to keep monetization feeling helpful rather than intrusive. Q: How quickly can I set up monetization journeys for my game? A: Once the Pushwoosh SDK is integrated (typically 15 minutes for most game engines including Unity, React Native, and Flutter), your marketing team can build and launch monetization journeys using the visual journey builder. No developer involvement needed for campaign creation. Start with a simple first-purchase flow, then expand to multi-stage monetization sequences as you learn what works for your player base. Many gaming studios launch their first monetization journey within a day of integration. ### Start raising revenue from your active players See how gaming studios use Pushwoosh to build player monetization journeys that increase ARPU, convert non-spenders, and maximize lifetime value. Our team will walk you through monetization strategies tailored to your game. --- ## Player re-engagement campaigns for mobile games URL: https://www.pushwoosh.com/products/player-reengagement/ Drive player return with smart re-engagement campaigns. Send strategic messages, limited-time events, and rewards that bring gamers back. Keywords: player re-engagement Player Re-Engagement ### Bring dormant players back before they uninstall Most lapsed players never return on their own. Pushwoosh lets you detect inactivity early, trigger personalized comeback campaigns, and deliver the right incentive at the right moment to bring players back into your game. ## Trusted by leading game studios worldwide ## Win back players and protect your acquisition investment 3X higher CTR with re-engagement automation +16.6% engaged MAU +4.58% revenue increase ## Re-engagement features built for gaming marketers ### Detect churn risk before players go silent Waiting until a player has been gone for 30 days is too late. Pushwoosh lets you identify declining engagement patterns early and trigger re-engagement campaigns while players still remember your [gaming](https://www.pushwoosh.com/products/gaming/) app. - **Inactivity triggers**: Automatically flag players when session frequency drops, daily streaks break, or a set number of days pass since their last session - **[Behavioral segmentation](https://www.pushwoosh.com/products/segmentation-gaming/)**: Group dormant players by their last in-game activity, spending tier, and progression stage to tailor comeback messaging - **At-risk scoring**: Combine multiple signals like declining session length, skipped daily rewards, and reduced social activity to prioritize re-engagement efforts This means you can intervene at the first signs of disengagement, when the likelihood of bringing a player back is highest. ### Automate multi-step win-back journeys A single "we miss you" push rarely brings players back. Pushwoosh [Customer Journey](https://www.pushwoosh.com/products/customer-journey-gaming/) Builder lets you design sequenced re-engagement flows that escalate incentives based on player response. - **Progressive incentive chains**: Start with a gentle [push notification](https://www.pushwoosh.com/products/mobile-push-for-gaming/) reminder, follow up with a bonus reward, then offer an exclusive comeback deal if the player stays inactive - **Channel escalation**: Reach lapsed players through their most responsive channel. Follow up with an [email](https://www.pushwoosh.com/products/emails/) containing richer content and visuals if the initial push does not get a response - **Smart exit rules**: Automatically stop the re-engagement flow once a player returns to active status, so they receive a welcome-back [in-app message](https://www.pushwoosh.com/products/in-app-messaging-gaming/) instead of another nudge So you can build a systematic recovery process that brings back the maximum number of lapsed players without manual effort. ### Personalize comeback offers for every player type A whale who stopped playing after spending $500 needs a different re-engagement approach than a casual player who dropped off during the tutorial. Pushwoosh pulls real player data into every message to make each comeback offer feel personal. - **Spending-tier incentives**: Offer exclusive in-game items to high-value players, starter bundles to non-payers, and premium currency bonuses to mid-tier spenders - **Content-based messaging**: Notify players about new levels, characters, or features added since their last session to spark curiosity - **Dynamic personalization**: Insert each player's name, last achievement, favorite game mode, and days-since-last-session into re-engagement messages automatically Which means every comeback message speaks directly to what that individual player cares about, increasing the odds they will return. ### Use time-limited events and rewards to create urgency Players respond to scarcity. Pushwoosh lets you pair re-engagement campaigns with limited-time events and exclusive rewards that give dormant players a reason to come back now, not later. - **Event-driven win-backs**: Align re-engagement pushes with seasonal events, tournaments, or content drops to give lapsed players a compelling reason to return - **Expiring rewards**: Offer comeback bonuses with countdown timers so players feel the cost of missing out - **Social triggers**: Notify inactive players when friends achieve milestones or send challenges, leveraging social connections to reignite interest So you can turn scheduled game events into powerful re-engagement opportunities that naturally pull players back. ### Measure re-engagement ROI and optimize continuously Running win-back campaigns without tracking results is guesswork. Pushwoosh [analytics](https://www.pushwoosh.com/products/analytics-gaming/) tracks every re-engagement flow from trigger to return, so you know exactly which campaigns bring players back profitably. - **Return rate tracking**: Monitor what percentage of targeted lapsed players return to active play after each campaign variant - **Post-return retention**: Measure whether re-engaged players stay active at D7, D14, and D30 after comeback, not just whether they opened the app once - **A/B testing**: Test different incentive levels, message timing, and channel combinations to find the re-engagement formula that works best for each player segment This means you can continuously refine your win-back strategy based on data, recovering more players with every campaign cycle. ### See player re-engagement campaigns in action Discover how automated win-back journeys, behavioral segmentation, and omnichannel delivery help gaming apps recover dormant players and protect their user acquisition investment. Watch our demo to see the platform at work. ## Why gaming marketers choose Pushwoosh for player re-engagement **Early churn detection** Spot declining engagement patterns before players go fully dormant. Trigger campaigns when recovery chances are highest. **Multi-step win-back journeys** Build progressive re-engagement flows that escalate incentives and channels based on player response. No more one-and-done messages. **Segment-based personalization** Tailor comeback offers by spending tier, progression stage, and play style. Whales, casual players, and mid-tier spenders each get the right incentive. **Omnichannel delivery** Coordinate re-engagement across push, in-app, email, and SMS. Reach lapsed players wherever they are most likely to respond. **Return and retention analytics** Track not just who comes back, but who stays. Measure D7, D14, and D30 retention after re-engagement to optimize for lasting returns. **Visual journey builder** Design re-engagement flows with drag-and-drop. Set triggers, delays, conditions, and escalation logic without writing any code. ## Real results from gaming companies 91.9% push notification CTR +25% D30 retention improvement 7X higher engagement with automated journeys ## What gaming marketers say about Pushwoosh > For creating paths with automated push notifications. We aimed to increase the ARPU of the current user base without significantly increasing the advertising budget. Pushwoosh did a good job: thanks to increasing revenue by 4.58%, the spent money was paid off many times over. — Evgeniy Cherdantsev, User Acquisition & Product Marketing Manager @ Bladestorm > Easy to implement, great features, and very good support. Pushwoosh Customer Journey Builder has improved over time and is now one of the best and easy-to-implement user journeys we've used. The dashboard for sending messages is easy to work with. — Mark Astrin, Product & Development Manager @ Omada > For designing communication strategies more powerfully. We liked the interaction with customers on a single platform. It provides efficient push notification solutions and visual tools. The statistics are in the graph form, which makes it better than its competitors. — Nagendra S., Deputy Director ## Safe, scalable, and ready for your game **ISO 27001 & SOC 2 certified** Enterprise-grade security for player data. Private servers in the US and Germany with full compliance. **GDPR compliant** Built-in compliance features for global gaming audiences. Player data protection by design. **Quick SDK integration** Support for Unity, Unreal, React Native, Flutter, and native iOS/Android. Most integrations complete in under an hour. **Dedicated gaming support** Expert support team with gaming industry experience ready to help optimize your re-engagement campaigns. ## FAQ Q: What is a player re-engagement campaign? A: A player re-engagement campaign is a targeted messaging strategy designed to bring back players who have stopped playing your game. Instead of relying on expensive new user acquisition, re-engagement campaigns identify dormant players and deliver personalized incentives to encourage them to return.\n\nWith Pushwoosh, you can automate the entire re-engagement process. Define inactivity triggers (for example, no session in 3 days), segment lapsed players by their gameplay history and spending patterns, and build multi-step win-back journeys that escalate incentives based on player response. The campaign runs automatically, delivering the right message through the right channel at the right time, 24/7. Q: How do I detect which players are at risk of churning? A: Pushwoosh provides multiple signals to identify at-risk players before they fully disengage. You can set inactivity triggers based on days since last session, declining session frequency, broken daily streaks, or reduced time spent in-game.\n\nFor more precise detection, combine multiple behavioral signals using segment conditions. For example, flag players whose session length dropped by 50% over the past week, who stopped collecting daily rewards, or whose social activity declined. The earlier you intervene, the higher the probability of bringing the player back. Gaming apps using early churn detection with Pushwoosh see significantly higher return rates compared to waiting until players have been gone for weeks. Q: What channels work best for player re-engagement? A: Push notifications are the most effective channel for initial re-engagement because they reach players directly on their device even when your app is closed. However, the best results come from multi-channel sequences.\n\nA typical high-performing re-engagement flow in Pushwoosh starts with a push notification (immediate visibility), follows up with an email containing richer content and visuals if the player does not respond, and surfaces an in-app welcome-back message when the player finally opens the app. SMS can be added for high-value players where the return justifies the channel cost.\n\nPushwoosh automatically checks channel reachability and routes messages through the most effective channel for each player based on their engagement history. Q: How should I personalize re-engagement messages for different player segments? A: Different players need different comeback strategies. With Pushwoosh, you can segment lapsed players by spending tier, progression stage, play style, and time since last session, then tailor messaging for each group.\n\nHigh-value players (whales) respond well to exclusive content previews and VIP rewards. Mid-tier spenders convert with bonus currency or discounted bundles. Casual and free-to-play players are often best re-engaged with news about major updates, new features, or limited-time events.\n\nPushwoosh Dynamic Content and Liquid Templates let you automatically insert each player's name, last achievement, days away, and other personal details into messages, making every re-engagement notification feel individually crafted. Q: How do I measure whether my re-engagement campaigns are working? A: Pushwoosh provides detailed analytics for every re-engagement campaign. Key metrics to track include:\n\n**Return rate**: The percentage of targeted lapsed players who return to active play after receiving a campaign.\n\n**Post-return retention**: Whether re-engaged players stay active at D7, D14, and D30 after their comeback. A player who opens the app once and leaves again is not a successful re-engagement.\n\n**Revenue attribution**: How much revenue re-engaged players generate after returning, compared to the cost of the campaign.\n\n**Channel performance**: Which channels (push, email, in-app) drive the highest return rates for each player segment.\n\nUse A/B testing to compare different incentive levels, message timing, and channel combinations. Continuously optimize based on these results to improve re-engagement ROI with every campaign cycle. Q: How quickly can I launch my first re-engagement campaign? A: You can start with a free Pushwoosh account and begin building re-engagement campaigns immediately after integrating the SDK with your game. The basic setup involves configuring the player events you want to track (sessions, levels, purchases) and creating your first lapsed player segment.\n\nMost gaming teams complete the initial integration in under a week. From there, you can build your first win-back journey in Customer Journey Builder using drag-and-drop, no coding required. Start with a simple flow, such as sending a comeback reward to players inactive for 7 days via push notification, then expand to more sophisticated multi-step, multi-channel sequences as you learn what works.\n\nContact our sales team for a personalized demo of re-engagement capabilities, or start for free to explore the platform at your own pace. --- ## Post-purchase communication solution URL: https://www.pushwoosh.com/products/post-purchase-communication/ Transform post-purchase moments into revenue opportunities. Send timely updates, helpful content, and personalized offers that build lasting relationships. Keywords: post-purchase communication Post-purchase communication ### Turn every purchase into a lasting customer relationship The sale is just the start. Build trust and drive repeat revenue with automated post-purchase communication that delivers order updates, product education, and personalized recommendations across every channel with Pushwoosh. ## Transform post-purchase moments into measurable revenue 25X higher conversion into target action +70% repeat purchases with post-purchase campaigns +40% average order value with personalization ## Post-purchase communication built for e-commerce marketers ### Automate the entire post-purchase journey from confirmation to reorder The moments after a purchase define whether a customer returns or churns. Pushwoosh lets you trigger automated post-purchase sequences that keep buyers engaged from checkout through their next order. - **Order event triggers**: Launch post-purchase flows the moment a customer completes checkout, when excitement and engagement are at their peak - **Multi-stage sequences**: Design journeys that deliver value over weeks, from order confirmation and shipping updates to product education, review requests, and repurchase nudges - **Adaptive timing**: Schedule each touchpoint based on individual customer behavior and order status, so messages arrive when they are most relevant This means every customer receives a structured post-purchase experience that builds loyalty and sets the foundation for their next purchase. ### Reach buyers across their preferred channels after checkout Customers engage on different channels at different stages of the post-purchase journey. Pushwoosh coordinates messages across push notifications, [email](https://www.pushwoosh.com/products/emails/), SMS, and WhatsApp in a single automated flow. - **Omnichannel post-purchase sequences**: Send order confirmation via email, shipping updates through push notifications, and product tips via [in-app messages](https://www.pushwoosh.com/products/in-app-messaging/) within one journey - **Channel preference routing**: Automatically deliver each post-purchase message through the channel where the customer is most responsive - **Cross-channel coordination**: Prevent duplicate messages across touchpoints so buyers never feel overwhelmed during the post-purchase experience So you can keep customers informed and engaged through their favorite channels, improving satisfaction and repeat purchase rates at every step. ### Personalize post-purchase messages with real-time order data Generic follow-ups get ignored. Pushwoosh pulls live order and product data into your post-purchase campaigns so every message feels relevant to what the customer actually bought. - **Dynamic order content**: Automatically include purchased product names, images, order status, and estimated delivery dates in every post-purchase message - **Contextual recommendations**: Suggest complementary products, accessories, or care items based on the specific products a customer purchased - **Timed review requests**: Send feedback and review prompts at the optimal moment after delivery, when the customer has had time to try the product but the experience is still fresh Which means each post-purchase touchpoint strengthens the customer relationship and naturally drives cross-sell revenue without feeling pushy. ### Segment buyers by purchase behavior and lifetime value A first-time buyer who spent $20 needs a different post-purchase approach than a loyal customer placing their tenth order. Pushwoosh [behavioral segmentation](https://www.pushwoosh.com/products/segmentation-ecommerce/) lets you tailor the post-purchase experience to each buyer's profile. - **Purchase value segments**: Create distinct post-purchase flows for high-value, mid-value, and entry-level orders with messaging that matches each customer's investment - **Customer lifecycle targeting**: Differentiate between first-time buyers needing onboarding, active repeat customers deserving loyalty rewards, and lapsing buyers requiring re-engagement - **RFM-based prioritization**: Focus your strongest post-purchase engagement on high-value customers and those showing early signs of churn This means you invest the right level of effort in each customer segment, maximizing lifetime value without wasting resources on one-size-fits-all messaging. ### Build multi-step post-purchase journeys that drive repeat business One thank-you message is not a post-purchase strategy. Pushwoosh [Customer Journey](https://www.pushwoosh.com/products/customer-journey-ecommerce/) Builder lets you design sophisticated post-purchase sequences that adapt in real time based on customer behavior and order milestones. - **Visual journey canvas**: Map out your entire post-purchase flow with drag-and-drop, from order confirmation to the next purchase prompt - **Conditional branching**: If a customer leaves a positive review, trigger a loyalty reward. If they go silent after delivery, launch a re-engagement sequence with a personalized offer - **A/B testing**: Experiment with different messaging sequences, timing intervals, and incentive strategies to continuously improve your post-purchase conversion rates So you can build a complete post-purchase system that runs automatically, turning every [e-commerce](https://www.pushwoosh.com/products/e-commerce-solution/) transaction into the start of a long-term customer relationship. ### See post-purchase communication in action Discover how automated post-purchase campaigns, behavioral segmentation, and omnichannel messaging help e-commerce brands build lasting customer relationships. Watch our demo to see the platform at work. ## Why e-commerce marketers choose Pushwoosh for post-purchase communication **Purchase-triggered automation** Order events fire instantly. Post-purchase campaigns launch within minutes, reaching customers while excitement about their purchase is at its peak. **Behavioral segmentation** Segment buyers by purchase value, product category, customer lifetime value, and engagement history for precision post-purchase targeting. **Omnichannel delivery** Coordinate post-purchase messages across push notifications, in-app messages, email, SMS, and WhatsApp in a single automated flow. **Dynamic personalization** Pull live order data, product details, and customer preferences into every post-purchase message automatically. No manual content updates needed. **Post-purchase analytics** Track repeat purchase rates, time to second order, review submission rates, and campaign ROI. Measure exactly how post-purchase communication drives revenue. **Visual journey builder** Design multi-step post-purchase flows with drag-and-drop. Set conditions, delays, and branching logic without writing any code. ## Success stories from e-commerce marketers **Fashion platform achieves 91.9% CTR with personalized campaigns** Bantoa turned generic messaging into personalized post-purchase campaigns based on style preferences and shopping behavior. Segment-based targeting drove 94% monthly subscriber activity and +28% growth in registered users. Bantoa's case **Food delivery app grows DAU 10x with behavior-triggered campaigns** HungryNaki built automated campaigns triggered by homepage visits, menu views, and order events. Personalized multilanguage messaging drove a 2.6x increase in MAU and higher average order value. HungryNaki's case **Pizza chain drives $2400+ revenue from single push campaigns** Telepizza created location-based campaigns that deliver special offers when customers enter restaurant geozones. Targeted pushes achieve 4-7% conversion rates and drive measurable sales growth. Telepizza's case **Coupon app achieves 67.4% conversion with lifecycle campaigns** Omada's Almowafir app built behavior-based campaigns that guide shoppers from discount discovery to purchase. The personalized approach increased D30 retention by 4% and converted two-thirds of users to target actions. Omada's case ## FAQ Q: What is post-purchase communication and why does it matter? A: Post-purchase communication is the series of messages and touchpoints you send to customers after they complete a purchase. It includes order confirmations, shipping updates, delivery notifications, product education, review requests, cross-sell recommendations, loyalty program invitations, and replenishment reminders.\n\nThis phase of the customer lifecycle is critical because it directly determines whether a one-time buyer becomes a repeat customer. Research shows that increasing customer retention by just 5% can boost revenue by 25-95%. Yet many e-commerce brands invest heavily in acquisition while sending minimal communication after the sale.\n\nWith Pushwoosh, you can automate your entire post-purchase communication strategy across push notifications, email, in-app messages, SMS, and WhatsApp. Every touchpoint is triggered by real customer events and personalized with live order data, so buyers feel valued and engaged throughout their post-purchase experience. Q: How does automated post-purchase communication work in Pushwoosh? A: Pushwoosh tracks purchase events from your e-commerce app or website in real time. When a customer completes an order, this event triggers an automated post-purchase journey built in Customer Journey Builder.\n\nA typical post-purchase flow begins with an immediate order confirmation, followed by shipping and delivery updates tied to your fulfillment system. After delivery, the sequence shifts to product education and tips at 24-48 hours, a review or feedback request at day 5-7, cross-sell recommendations at day 10-14, and a loyalty program invitation or replenishment reminder based on the product's usage cycle.\n\nEach message adapts to customer behavior in real time. If a buyer opens a product tip and clicks through to your app, the next message can be a related cross-sell suggestion. If they leave a positive review, the journey can trigger a referral reward. The entire flow runs automatically once configured, engaging every customer 24/7 without manual intervention. Q: What channels can I use for post-purchase communication? A: Pushwoosh supports post-purchase communication across multiple channels: push notifications, in-app messages, email, SMS, and WhatsApp. You can use any combination of these channels in a single post-purchase journey.\n\nPush notifications work well for time-sensitive updates like shipping confirmations and delivery alerts. Email provides a richer format for product education, care instructions, and detailed cross-sell recommendations. In-app messages are effective for surfacing loyalty programs or tutorials when the customer is actively browsing. SMS and WhatsApp deliver high open rates for urgent updates or time-limited offers.\n\nThe most effective post-purchase strategy uses multiple channels in a coordinated sequence. For example: email for order confirmation, push notifications for shipping updates, in-app message for product tips on next app open, and a push with cross-sell recommendations at day 14. Pushwoosh manages channel coordination automatically so customers never receive conflicting or duplicate messages. Q: How can I personalize post-purchase messages for different customer segments? A: Pushwoosh enables granular segmentation of buyers based on multiple criteria:\n\n**Purchase value**: Design different post-purchase flows for high-value orders (premium content, concierge-style messaging, VIP loyalty offers) versus entry-level purchases (product discovery, value reinforcement, first-repeat incentives).\n\n**Customer lifecycle stage**: Tailor messaging based on whether the buyer is a first-time customer, an occasional purchaser, or a loyal repeat buyer. New customers get onboarding content, while regulars receive loyalty rewards and early access offers.\n\n**Product category**: Customize post-purchase content based on what was purchased. A customer who bought electronics receives setup guides and accessory recommendations. A beauty buyer gets skincare routine tips and complementary product suggestions.\n\n**Engagement behavior**: Adapt the journey based on how customers interact with your messages. Active engagers receive more touchpoints and deeper content, while less responsive buyers get a lighter sequence to avoid fatigue.\n\nAll segments update in real time, ensuring each buyer receives the post-purchase experience most likely to drive their next purchase. Q: How soon should I start post-purchase communication? A: Start immediately. The moment a customer completes checkout is when engagement and excitement are highest.\n\nSend order confirmation right after purchase. Follow with shipping updates as the order progresses through your fulfillment process. After delivery, wait 24-48 hours before sending product education or care tips, giving the customer time to unbox and start using their purchase.\n\nSend a review or feedback request around day 5-7, when the customer has formed an initial opinion. Introduce cross-sell recommendations around day 10-14, when they have experienced the product but before purchase momentum fades. Loyalty program invitations work well at the 2-3 week mark.\n\nFor consumable products, schedule replenishment reminders based on the product's typical usage cycle. A 30-day supply of supplements triggers a reorder reminder around day 25.\n\nPushwoosh supports intelligent send timing that analyzes each customer's engagement patterns and delivers post-purchase messages when they are most likely to open and interact. Use frequency capping to limit touchpoints to 1-2 per week so customers feel supported, not spammed. Q: How do I measure the ROI of post-purchase communication? A: Pushwoosh provides detailed analytics for every post-purchase campaign. Key metrics you can track include:\n\n**Repeat purchase rate**: The percentage of buyers who make a second purchase within a defined period (30, 60, 90 days) after receiving post-purchase communication, compared to a control group.\n\n**Customer lifetime value**: Track how post-purchase campaigns impact the total revenue generated per customer over time.\n\n**Time to second purchase**: Measure how post-purchase engagement shortens the gap between orders, directly impacting revenue velocity.\n\n**Channel performance**: Compare engagement and conversion rates across push notifications, email, in-app messages, and other channels to identify which touchpoints deliver the most value.\n\n**Review and feedback rates**: Track how many customers submit reviews or provide feedback in response to post-purchase prompts.\n\nAll analytics are available in real-time dashboards and can be broken down by customer segment, campaign variant, and time period. Use these insights to continuously optimize your post-purchase flows and maximize the lifetime value of every customer. --- ## Pre-send email check | Audit your email before you send URL: https://www.pushwoosh.com/products/pre-send-email-check/ Send a real test email and check it for broken links, spam signals and size, plus the unsubscribe link and footer CAN-SPAM requirements, before you confirm the send. Keywords: pre-send email check, audit your email, email deliverability test, email spam check, CAN-SPAM compliance check, broken link check email, email pre-send audit Email ### Pre-send email check An optional audit step between scheduling and confirming your send. Pushwoosh sends a real test email to your verified address, checks it for broken links, spam signals and size, and confirms the unsubscribe link and footer CAN-SPAM requirements, all before you confirm the send. Book a demo Start for free ## Catch it before your list does You want to catch a broken link, a subject line that trips a spam filter, or a missing unsubscribe footer before an email goes out to your whole list. Catching it after a compliance complaint or a dent in your sender reputation is the expensive way to learn the same lesson. Checking by eye works fine at ten campaigns a year. It stops working once sending is a weekly habit and the list keeps growing. ## What gets checked before you hit send Audit your email runs a real test send to your verified address and evaluates the result the way a recipient's inbox would render it, rather than scanning the template on the page. | Check | What it looks for | | --- | --- | | Content | A subject line in every language version, broken links, a safe-browsing scan for malware, phishing, link shorteners and suspicious domains, message size against Gmail's clipping threshold, and an antispam score | | Compliance | The List-Unsubscribe header, a working unsubscribe link, a visible unsubscribe link in the body, and a physical company address in the footer | None of the competitors we reviewed combines automated content and compliance checks natively in one gate at no extra cost. The closest equivalent locks its version behind a paid add-on. ### A pass or fail for every check Every item reads "Not passed" before you run the audit. Run it, and each one switches to pass or fail with the number of errors and warnings behind it, so you know exactly what to fix. ## Why this matters for Email Email scales to hundreds of thousands of recipients on a single send, and a broken routing link or a missing unsubscribe footer scales right along with it. This audit sits between the [drag-and-drop email builder](https://www.pushwoosh.com/products/drag-and-drop-email-builder/) and the send button, so [Email](https://www.pushwoosh.com/products/emails/) can carry that volume without every campaign depending on someone remembering to check by hand. ## How it works **Finish the email, then open the audit** From the send screen, click Audit your email once the message is ready in the drag-and-drop builder. **Pushwoosh sends a real test** A test message goes to your verified address and gets evaluated the way a recipient's inbox would render it. **Fix what's flagged, or confirm the bypass** Clear the checklist, or explicitly confirm you're sending anyway. Skipping is allowed, but Pushwoosh asks you to say so first. Read the docs ## Built to sit between the builder and the send The [drag-and-drop email builder](https://www.pushwoosh.com/products/drag-and-drop-email-builder/) builds the message. This audit checks what it actually renders. [Email](https://www.pushwoosh.com/products/emails/) sends what passes. Skip the middle step, and you're trusting that nothing changed since the last time you checked by eye. - [Email](https://www.pushwoosh.com/products/emails/): the channel this protects - [Drag-and-drop email builder](https://www.pushwoosh.com/products/drag-and-drop-email-builder/): builds what gets audited ## How you know it worked The audit screen is the report. Each check shows pass or fail plus the number of errors and warnings, updated the moment you run it. ## What to keep in mind **Optional, and scoped to the message itself.** - Skipping the audit is allowed. Sending with a failed or unrun check just means confirming the bypass first. - The antispam score flags risk without promising inbox placement. - The scope is the message itself: links, size, subject line, unsubscribe link and footer. It doesn't check domain authentication (SPF, DKIM, DMARC) or sender reputation. Those are separate, always-on parts of [Email](https://www.pushwoosh.com/products/emails/). ## One check, before every send Turn it on from the same send screen you already use for Email, right next to the button that sends the real thing. Book a demo Start for free --- ## Predictive marketing platform | Forecast customer behavior URL: https://www.pushwoosh.com/products/predictive-marketing-analytics/ Predictive analytics platform that drives results. Forecast customer behavior, identify churn risks, and predict conversions with machine learning insights. Keywords: predictive marketing analytics, churn prediction, customer behavior forecasting, predictive segmentation, conversion prediction Predictive analytics ### Predictive analytics for marketing automation Know what your customers will do before they do it. Predict churn, forecast conversions, and identify high-value customers automatically. Machine learning that turns behavioral data into revenue-driving campaigns. Request demo Start for free ## Predictive marketing, **no data science team** required Automatically score every customer for churn risk, conversion likelihood, and lifetime value. Trigger campaigns before customers churn, upgrade before they disengage, and convert before they leave. ## What predictive analytics delivers **Predict churn before it happens** Identify customers 30 to 60 days before they churn from early warning signals in behavior patterns. Trigger retention while you can still save them, not after they are gone. Churn models flag at-risk customers with 85% accuracy, and proactive campaigns retain 60% of them. **Score every customer for conversion** Machine learning scores every user for likelihood to purchase, upgrade, or complete a key action. Focus budget on high-probability users instead of those unlikely to convert. The high-score segment converts 4x better than average: same budget, 4x the revenue. **Predict lifetime value** Forecast which new customers will become high-value over time and spot rising stars early. Predicted high-LTV customers are identified within the first 7 days with 78% accuracy, and early VIP treatment increases LTV by 35%. **Automate next best action** AI determines the optimal next campaign for every customer based on predicted behavior: right message, right time, right offer. Next best action automation increases campaign ROI by 45% versus manual campaign planning. ## Predictive models built for **marketers** Six models score every customer continuously and feed directly into your campaigns. No feature engineering, no tuning, no statistics degree. Model 01 ### Churn prediction Scores every customer 0 to 100 for likelihood to churn in the next 30, 60, and 90 days. **Behavioral signals**Declining session frequency, shorter sessions, reduced feature usage, fewer purchases, rising support contacts, login anomalies, and a falling engagement score. **Output**Churn risk score, risk tier, primary churn drivers, predicted churn date, and a recommended intervention. **In campaigns**Score above 70 triggers an immediate retention campaign. 40 to 70 enters re-engagement. Below 40 stays on standard nurture. Example: a player has not logged in for 4 days and spend dropped 80%, so churn risk hits 82 and an urgent win-back fires. **Accuracy**85% precision identifying churners 30 days before they leave. Model 02 ### Conversion prediction Scores every user for likelihood to convert on a specific action: purchase, upgrade, subscribe, or register. **Behavioral signals**Product and feature view frequency, time on the pricing page, cart additions, email engagement, feature adoption depth, search behavior, and comparison activity. **Output**Conversion probability, predicted time window, trigger recommendation, optimal offer, and channel preference. **In campaigns**Above 70% gets a nudge because they are ready. 40 to 70% gets an incentive to tip them over. 20 to 40% gets education to handle objections. Below 20% stays in nurture. Example: a user viewed pricing 3 times this week, so probability hits 78% and an offer campaign fires. **Accuracy**72% accuracy predicting conversions within the predicted window. Model 03 ### Customer lifetime value prediction Forecasts the total revenue a customer will generate over their lifetime, calculated from early behavioral signals. **Signals used**First 7-day engagement depth, initial purchase value and category, feature adoption speed, support history, community engagement, referral behavior, and campaign response. **Output**Predicted LTV at 6, 12, and 24 months, an LTV tier, a growth potential score, and an investment recommendation. **In campaigns**High predicted LTV unlocks premium onboarding and VIP treatment. Medium gets standard nurture plus upsell. Low runs on efficient automation only. Example: a new user engages deeply in 3 days and spends $50, so predicted 12-month LTV is $850 and a VIP onboarding journey fires. **Accuracy**71% accuracy on LTV prediction at 6 months. Model 04 ### Next best action prediction Determines the optimal next marketing action for each customer based on their current state and predicted behavior. **Factors considered**Current engagement state, recent interactions, campaign history and response, predicted next behavior, available offers, and channel preferences. **Output**Recommended campaign type, channel, timing, offer, and an expected impact score. **Example decisions**A user showing churn signals who just rejected a discount gets a feature-highlight campaign, not another discount. A high-probability user with items in cart gets an urgency push. A low-engagement user who responded to social proof before gets a community email. See it all come together on the [Pushwoosh analytics platform](https://www.pushwoosh.com/products/analytics/). Model 05 ### Product recommendation Predicts which products, features, or content each user is most likely to engage with or buy. **Signals used**Purchase history, browse and view history, similar-user behavior (collaborative filtering), category affinity, price sensitivity, and seasonal patterns. **Output**Ranked recommendations per user, a confidence score per recommendation, and the best channel to deliver it. **Examples**Bought running shoes, so recommend running socks, a GPS watch, and protein bars. Watches horror movies, so recommend a new horror release and similar directors. Plays strategy games, so recommend related titles, expansion packs, and competitive events. **Impact**35% to 45% higher click-through on predicted recommendations versus manual curation. Model 06 ### Send time optimization Predicts the optimal time to send each message to each individual user for maximum engagement. **Signals used**Individual engagement history by hour and day, device usage patterns, response times, historical open and click times, plus timezone and location. **Output**An optimal send window per user, a confidence score, and alternative windows if the primary one is missed. **Examples**User A opens email between 7 and 8 AM on weekdays, so a Tuesday send is scheduled at 7:15 AM. User B opens on Saturday afternoons, so the message is held until Saturday 2 PM even if the campaign sends Monday. **Impact**18% to 25% higher engagement versus a single send time. ## Machine learning without the **data science team** Connect your data and models start working automatically. Predictions are available in 24 to 48 hours, with no manual feature selection and no tuning. **Data collection and unification** Behavior events, campaign interactions, customer attributes, transactions, and support history flow in through the Pushwoosh SDK, API, CRM, and data warehouse connections. Over 100 behavioral signals per user feed the models automatically. Unify it all in the [customer data platform](https://www.pushwoosh.com/products/cdp/). **Model training** Models train on your historical data, learning the patterns that separate churned from retained and converters from non-converters. A minimum of 1,000 customers gets basic models running, while 10,000 or more and 90 days of history improve accuracy. No configuration needed. **Score generation** Every customer is scored in real time, and scores update as behavior changes. When a customer logs in after 14 days away, their churn score recalculates immediately from 85 to 42. Scores are available in segmentation, via API, through webhook triggers, and as exports to your CRM or warehouse. **Campaign integration** Segment by score ranges, trigger campaigns when a score crosses a threshold, and personalize content and offers by predicted value. For example, churn risk above 70 triggers retention, conversion probability above 80 triggers an urgency push, and a high LTV tier triggers VIP onboarding. **Measure and improve** Track prediction accuracy, false positive and negative rates, campaign impact, and model drift over time. Models retrain weekly on new data and campaign outcomes feed back in. A model-driven retention campaign saves 60% of at-risk users versus 28% for the manual approach. ## Predictive analytics for **your industry** The same models adapt to the signals and outcomes that matter in your vertical. E-commerce Predict the next purchase date, separate price-sensitive from brand-loyal customers, forecast seasonal demand per customer, score browse-to-buy readiness, and flag return likelihood after purchase. **Example:** an email sent 3 days before the predicted purchase date lifts conversion 35%. Mobile gaming Predict whale conversion from early behavior, forecast player churn by game stage, identify players ready for an in-app purchase offer, predict tournament participation, and score daily active user risk. **Example:** whale prediction in the first 48 hours delivers 45% higher VIP treatment ROI. SaaS Predict feature adoption likelihood, forecast trial-to-paid conversion, score expansion-revenue readiness, identify churn 60 days early, and predict support ticket likelihood. **Example:** churn prediction 60 days early gives customer success 3x more time to intervene. Subscription Predict renewal likelihood, forecast upgrade readiness, identify downgrade risk before it happens, score pause versus cancel likelihood, and predict referral potential. **Example:** a downgrade risk score plus a preemptive offer keeps 22% of at-risk subscribers on their full plan. Telecom Predict contract non-renewal, forecast upgrade readiness, identify competitor switching risk, score plan optimization opportunities, and predict device upgrade timing. **Example:** a competitor switch model flags 15,000 at-risk subscribers and a retention campaign saves 60%. Healthcare Predict appointment no-shows, forecast preventive care gaps, score patient engagement risk, predict medication adherence, and identify wellness visit opportunities. **Example:** no-show prediction plus proactive reminders to high-risk patients cuts no-shows 40%. ## Segments that update **themselves** Predictive scores power dynamic segments that add and remove users automatically as behavior changes. Build them in the [customer data platform](https://www.pushwoosh.com/products/cdp/). Predictive segmentation ### Five segments, zero manual upkeep - **About to churn**Churn score above 70 in the last 7 days. Enters a retention campaign, exits when the score drops below 50. - **Ready to convert**Conversion score above 75, updated hourly. Triggers within an hour because scores decay in 24 to 48 hours. - **Future VIPs**New users with predicted LTV in the top 20%. Triggers a VIP onboarding journey, with actual versus predicted LTV tracked over time. - **Reactivation ready**Lapsed users with a reactivation score above 60. Triggers a win-back sequence timed to each user's score peak. - **Upgrade ready**Active users with an upgrade score above 65. Triggers a targeted offer that converts 28% versus 8% for a blanket campaign. ## Launch predictive models in **days** From connecting data to a live predictive campaign in under two weeks. **Day 1 to 3: connect your data** Install the Pushwoosh SDK, configure event tracking for key behaviors, and optionally connect your CRM and data warehouse. Tracking just 3 events (session, purchase, cancel) generates enough data for basic churn and conversion models. **Day 3 to 7: models train automatically** The platform ingests historical data and models train on your customer patterns. First scores appear within 24 to 48 hours, and a model accuracy report showing around 82% precision is available by day 7. **Week 2: launch your first predictive campaign** Start with the high churn risk segment (score above 70) and a retention campaign across push and email, measured against a control group. The first campaign typically saves 60% of high-risk users versus 25% for the control. **Month 1 and beyond: expand to more models** Add conversion and upgrade campaigns, then LTV and VIP segmentation, then recommendations and full next best action automation. Expect measurable churn reduction by month 1 and a 30% to 50% improvement in key metrics by month 6. ### Start predicting customer behavior See how predictive analytics surfaces churn risk, conversion opportunities, and high-value customers automatically. Request a demo and see your data through a predictive lens. Request demo Start for free --- ## Product manager tools | Optimize in-product experience URL: https://www.pushwoosh.com/products/product-manager-solution/ Marketing automation for product managers that works. Onboard users effectively, drive feature discovery, and optimize product-led growth strategies. Keywords: product manager tools, product-led growth, in-app messaging, user onboarding, feature adoption, product manager platform Product-led growth ### Product manager platform for user engagement Drive feature adoption, onboard users faster, and optimize product-led growth. In-app messaging, user activation campaigns, and behavioral triggers built for product managers. Request demo Start for free ## What product managers achieve Built for product managers who need to communicate with users inside the product. Launch in-app messages, onboarding tours, feature announcements, and activation campaigns without engineering. Measure what matters: activation rate, feature adoption, and time to value. **Drive feature adoption** In-app messaging that guides users to discover and use your best features. Contextual prompts at the moment users need them most. Feature adoption increased from 12% to 45% with contextual in-app prompts. **Accelerate user activation** Onboarding flows that get users to their aha moment faster. Interactive walkthroughs, tooltips, and progress tracking built for activation. Time to activation reduced from 7 days to 2 days with guided onboarding. **No engineering dependency** Visual editor for in-app messages means product managers launch campaigns independently. No dev tickets, no code, no delays. Ship feature announcements same day. **Product-led growth at scale** Behavioral triggers and automation that scale PLG motions. Onboard, activate, and retain users automatically based on product usage. Automated onboarding reaches 100% of new users. ## How product managers drive adoption In-app messaging ### Communicate inside the product Native in-app messages, modals, banners, and tooltips. Contextual messaging that appears when users need guidance. No-code builder for product managers. - **Modal messages** that capture attention at key moments - **Banners and tooltips** for non-intrusive guidance - **Contextual triggers** based on user actions and behavior - **Visual editor** with real-time preview, no code required User onboarding ### Onboard users with interactive tours Step-by-step walkthroughs that guide users to activation. Product tours, checklists, and progress indicators that get users to value faster. - **Interactive product tours** with step-by-step guidance - **Onboarding checklists** with progress tracking - **Activation milestones** to celebrate user progress - 5-step onboarding checklist yields 78% completion and 3x faster time to activation Feature discovery ### Guide users to your best features Contextual tooltips and prompts that highlight features users haven't tried. Behavioral triggers ensure users see features when relevant. - **Usage-based targeting** shows prompts only when relevant - **Hotspot beacons** draw attention to new or underused features - **Feature education flows** with "Learn more" CTAs - 42% adoption when contextual tooltip appears at the right moment Behavioral targeting ### Target by product usage, not demographics Segment users by what they do in your product. Target power users differently than beginners. Trigger messages based on actual behavior. - **Behavioral segments** based on features used, actions taken, usage frequency - **Lifecycle targeting** for new users, active users, and at-risk users - **A/B testing** built in to optimize every campaign - 3x better engagement with personalized in-app messages vs. generic broadcasts ## Enable product-led growth strategies User activation ### Get users to their aha moment faster Turn signups into active users with guided onboarding that reduces drop-off at every step. **Capabilities:** - Onboarding checklists with progress tracking - Step-by-step product tours - Activation milestone celebrations - Time-to-value optimization **Example campaigns:** - Welcome modal: "Here's how to get started in 3 steps" - Progress tracker: "2 of 5 onboarding steps complete" - Aha moment prompt: "You're ready for your first key action" - Activation celebration: "Your account is fully set up" **Metric impact:** Time to activation reduced 60% to 70% Feature adoption ### Increase usage of key features Reach users inside the product at moments they'd benefit from a feature. **Capabilities:** - Contextual feature prompts - Usage-based targeting - Feature announcement modals - Adoption tracking per feature **Example campaigns:** - Unused feature prompt: "90% of users find this feature valuable. Try it now" - New feature announcement: "New: [Feature] is now available" - Contextual tooltip: appears when user would benefit from the feature - Feature education: "Here's how [feature] saves you 2 hours/week" **Metric impact:** Feature adoption increased 200% to 300% Expansion revenue ### Drive upgrades and upsells Convert trial users and drive plan upgrades with timely in-app prompts. **Capabilities:** - Usage limit notifications - Upgrade prompts at conversion moments - Feature gating with upgrade CTAs - Trial-to-paid conversion flows **Example campaigns:** - Limit reached: "You've hit your plan limit. Upgrade for unlimited" - Feature discovery: "This premium feature would be perfect for your team" - Trial expiring: "3 days left in trial. Upgrade to keep all features" - Value demonstration: "You've saved 20 hours this month. Upgrade for more" **Metric impact:** Trial-to-paid conversion increased 25% to 40% User retention ### Keep users active and engaged Re-engage lapsed users and reinforce product value before churn happens. **Capabilities:** - Inactivity detection and re-engagement - Feature reminders for lapsed users - Value reinforcement messages - Product update notifications **Example campaigns:** - Inactivity message: "We haven't seen you in 7 days. Here's what's new" - Feature reminder: "Don't forget: you have [unused feature] available" - Value highlight: "You've completed 50 tasks this month" - New updates: "New features added based on your feedback" **Metric impact:** User retention increased 15% to 25% ## Every in-app message format you need **Modal windows** Full-screen messages for important announcements. Best for feature launches, onboarding, and critical updates. High impact, requires user action to dismiss. **Banners and slide-outs** Side or top banners that don't block workflow. Best for non-critical updates, tips, and promotions. Low friction, dismissible by the user. **Tooltips** Contextual pointers attached to UI elements. Best for feature education and onboarding steps. Just-in-time guidance exactly where users need it. **Hotspots and beacons** Pulsing indicators on new or important features. Best for feature discovery and highlighting changes. Draws attention without blocking the user's workflow. **Checklists and progress** Task lists and progress indicators for onboarding, activation, and milestone tracking. Motivates users to complete setup and reach value faster. **Product tours** Sequential messages that guide users through a process. Best for product tours and feature tutorials. Step-by-step guided learning for new users. ## Drive your product-led growth metrics +60% Time to activation reduced 3x Feature adoption increase +40% Trial-to-paid conversion 100% New users onboarded automatically ## Built for product manager challenges **Low feature adoption** You shipped a great feature but only 10% of users discover it. No good way to announce or educate users in-product. Example push: "Try this feature" — "90% of users find this valuable. It could save you 2 hours per week." Result: Feature adoption increased from 12% to 45% within 30 days. **Broken onboarding** New users struggle to activate. High drop-off during setup. Manual onboarding doesn't scale and time to value is too long. Example push: "Complete your setup" — "Step 3 of 5: connect your first channel in 2 minutes." Result: Activation rate up from 35% to 62%. Time to activation from 7 days to 2 days. **Engineering bottleneck** Every in-app message requires dev work. Product announcements delayed weeks. Can't iterate quickly on user communication. Example push: "New feature available" — "We just launched [Feature]. Try it now — no setup required." Result: Ship feature announcements same day. Iterate on onboarding without dev involvement. **No visibility into what works** Don't know if in-app messages are effective. No data on what drives activation or adoption. Guessing instead of optimizing. Example push: "You're almost there" — "Complete 1 more step to unlock your full dashboard and analytics." Result: Data-driven product communication. Know exactly which onboarding flows activate users. ## Works with your product stack Connect Pushwoosh with your existing analytics, feature flagging, and customer data tools. ### Start driving product-led growth Give your product team the tools to onboard users faster, drive feature adoption, and optimize product experience without engineering dependency. Request demo Start for free --- ## Unlimited push notifications, one platform | Pushwoosh URL: https://www.pushwoosh.com/products/push-notification-marketing/ Send mobile & web push notifications to any device or browser. Engage, retain, and convert users seamlessly from Day 1 to the lifetime. Keywords: push notifications, mobile push, web push, push notification marketing, customer engagement, user retention, conversion optimization, unlimited push notifications ### One platform, unlimited push notifications Send mobile & web push notifications to any device or browser. Engage, retain, and convert users seamlessly from Day 1 to the lifetime. ## Trusted by companies that push their limits ## Out-of-the-box push notifications Access all types of push notifications on one platform: Pushwoosh. Unlimited sending, lightning-fast delivery, tailored to the users' context. - One-time alerts - Recurring notifications - Rich push - Targeted messages - Silent notifications - To one or all user devices ## Any device or browser Reach mobile and desktop users wherever they are and get them back to your app or website. iOS Android Windows macOS Linux Chrome Safari Firefox Edge Opera ## Manage every step of your push campaigns in one intuitive tool 1. **Segment**Split your audience into distinct groups based on user attributes, notification preferences, and real-time behavior. Apply RFM segmentation to target your high-value, high-potential, and at-risk customers. 2. **Personalize**Create a sense of one-to-one communication with Dynamic Content and Liquid Templates. Trigger pushes in response to user actions defined as Events. Write multi-language copy and adjust to users' time zones. 3. **Customize**Draw maximum attention to your push notifications with Rich Media and custom sounds. Manage your app content and provide exclusive access to new features with Custom Data in your pushes. 4. **Automate**Run scheduled and behavior-based push notification campaigns hands-free. Let the "Best time to send" algorithm pick the most receptive moments for each user. And if push notifications are disabled, get your message delivered via other channels. 5. **Deliver**Get all your pushes delivered with Pushwoosh's 99.9% service uptime. Send 1M pushes in 3 seconds with High-Speed Delivery Technology, which is 100x faster than the industry average. 6. **Analyze & Optimize**Track your push notification marketing performance for the next breakthrough. Monitor push sends, opens, CTRs, and conversions. Notice drop-offs and take action in real time. Compare current performance with historical data over the months. ### Get a solution to your push notification problem Discover how flexible segmentation and omnichannel messaging enable highly targeted campaigns that drive conversions and revenue. ## Enjoy the power and flexibility of the top-notch push notification platform Configure, execute and analyze push campaigns on the canvas of one user-friendly tool: [Pushwoosh Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/). Check user reachability before sending Send push notifications on a schedule Trigger push notifications after certain user actions Add in-app messages, emails, SMS, and WhatsApp messages to the journey Send unlimited pushes and only pay as you go for other channels ## Achieve your marketing goals with ready-to-use push notification solutions --- ### Engage **Guide users to the AHA moment** Motivate your newcomers to take action: send them push notifications with timely tips. Engage users and let them see your value in action. **Promote feature adoption** Minimize the time needed for feature discovery, activation, and adoption. Maximize the reach of your product update through push announcements. **Drum up your audience's interest** Notify users of your marketing activities and special offers. Target those who have been less active recently and keep them engaged. ### Retain **Make a connection from Day 1** Get new users to opt in for push notifications. Make a great first impression with a custom prompt and prove your value early on. **Grow customer loyalty** Create a habit of using your app or website. Send personalized, precisely targeted push notifications to show the offers that fit them best. **Prevent churn** Foresee which customers are likely to cut ties with you. Keep these users in the game with special offers and discounts. ### Convert **Convert & Upsell** Run action-based push notification campaigns targeted at your happy customers that are most likely to purchase a paid subscription or even upgrade to a more advanced plan. **Boost repeat purchases & Cross-sell** Gain more revenue without spending any extra money on acquisition. Notify your customers of special offers and related items available in stock to increase your AOV and CLV. **Recover abandoned carts and favorites** Pick the low-hanging fruit: convert users who have added items to their carts or favorites but haven't paid for them. A limited-time offer sent in a push notification can help. ### Communicate **Confirm transactions** Notify users of confirmed orders and delivery statuses immediately. Safely transfer sensitive data like account balance, payment details, and security codes via secure transactional pushes. **Reach broader audiences** Send broadcast push notifications to your entire user base and stay sure of their delivery. Promote news in mere clicks—no technical training or extended marketing team needed. **Deliver important news at high speed** Beat your competitors by distributing time-sensitive content at an unrivaled speed. Deliver [300k+ push notifications per second](https://www.pushwoosh.com/products/high-speed-push-notifications/) and scale your operations with confidence. ### With Pushwoosh, you're equipped for any communication scenario Discover how flexible segmentation and omnichannel messaging enable highly targeted campaigns that drive conversions and revenue. ## Trusted by marketers globally > Pushwoosh was essential in bringing fans to our official World Cup apps. — Benjamin Gallais > Pushwoosh is simply amazing because the platform offers a complete user interface that can be used to create, schedule and manage push notifications with a lot of features added. — Enrico Antonini > Any startup that wants a simple way to manage push notifications would benefit from using Pushwoosh. — Caroline Vrauwdeunt > A solid platform with great customer service. — Anthony Jones ## Success stories from companies sending push notifications with Pushwoosh **91.9% CTRs on hyper-personalized push notifications** Bantoa, an e-commerce fashion social platform, used personalized pushes to send custom-tailored ideas to online shoppers. Such targeted messaging increased D30 Retention by 37% and engaged 94% of users monthly. **5 million MAU with push open rates of up to 8%** SPORT1, a multichannel sports platform, used push notifications to boost app opens. For more users to allow pushes, the team employed granular settings while onboarding new users, sending more relevant pushes to the right segments. **Food delivery app increased DAU ×10 with behavior-based pushes** HungryNaki turned its growing user base into high-value customers by sending personalized multilanguage pushes to users, based on their behavior (homepage visits, menu viewed, order added, and others). ## It's easy to get started with Pushwoosh [Sign up for free](https://sso.pushwoosh.com/register) to try out Pushwoosh on a demo account Go to your tech team to configure platforms for your project Integrate Pushwoosh SDK into your app or website in just a few hours Start sending unlimited push notifications ## Meet and exceed your expectations from push notification software **Triggered & relevant push** Flow automation in real-time triggered by user attributes and behavior. **Omnichannel user journeys** Manage push notifications, in-app messages, emails, SMS, and WhatsApp in one user-friendly interface. **Data safety & security** GDPR compliant, ISO 27001 certified, and adhering to OWASP: it's all about Pushwoosh! [Learn more](https://www.pushwoosh.com/products/data-safety/) ## FAQ Q: What if I need push notifications only? A: Easy! You can use the only marketing channel you need, with all functionalities and analytics at your disposal. [Sign up now](https://sso.pushwoosh.com/register). Q: How do I convince users to allow my push notifications? A: Personalization and relevant responses to user actions can help you show the value of your push messaging. Call users by their names, speak their languages, show contextual pushes upon certain actions performed, and send notifications to user segments that you know are the most interested in getting this message. See our [customer success stories](https://www.pushwoosh.com/blog/category/success-story/)! Q: How do I check if users have opened and converted from my pushes? A: In Pushwoosh, you can view [detailed reports](https://www.pushwoosh.com/products/analytics/) on each push's performance, including opens, click-through rates, and conversions. Q: What number of pushes is too many? A: [Research](https://www.businessofapps.com/marketplace/push-notifications/research/push-notifications-statistics/#:~:text=Across%20industries,%20unsubscribes%20remain%20below) shows that unsubscribes remain below 1% with up to five pushes per day. The rates differ by industry: software and SaaS users are the least expecting to receive push notifications, whereas mass media website visitors and app users come to be the most tolerant of pushes. --- ## Customer engagement platform for delivery apps & quick commerce | Pushwoosh URL: https://www.pushwoosh.com/products/pushwoosh-for-delivery-apps/ Boost repeat orders and reduce cart abandonment with order status Live Activities, abandoned cart recovery, 2nd-order conversion campaigns, and AI-powered reorder optimization for food delivery platforms. Keywords: delivery app notifications, food delivery push notifications, order tracking Live Activities, abandoned cart recovery, repeat order campaigns, quick commerce engagement, delivery ETA updates, reorder optimization ### Convert every order into **repeat revenue** Keep customers coming back with real-time order tracking via Live Activities, abandoned cart recovery, and AI-powered reorder campaigns. Boost repeat orders 47% Revenue growth in 90 days with AI-powered campaigns 3x Higher 2nd-order conversion with habit-forming flows 35% Abandoned cart recovery rate with timely reminders ## What you can do **with** Pushwoosh ### Show order status on the lock screen with Live Activities Let customers track their order from confirmation to delivery without opening the app. Display real-time ETA, driver assignment, and delivery progress directly on the lock screen with Live Activities. From 'Your order is being prepared' to 'Alex is picking up your order' to 'Arriving in 8 minutes', every step stays visible. ### Bring customers back with perfectly timed recovery campaigns Pushwoosh helps you recover abandoned carts with messaging tailored to each user’s preferences and behavior. By analyzing cuisine choices, ordering patterns, location, and peak engagement windows, the platform sends recovery messages at the moment appetite and purchase intent are highest. ### Build repeat ordering habits that drive more sales Pushwoosh helps you build ordering habits that increase purchase frequency and drive repeat sales. Using customer behavior, order history, and timing patterns, you can launch personalized campaigns that bring users back at the right moment, turning one successful order into an ongoing routine. ### Convert intent into revenue with personalized and timely offers Reach each customer at the moment they’re most ready to buy with time-limited, personalized offers based on behavior, channel preferences, and real-time context, increasing conversions and driving more revenue. **Send geo-triggered notifications for delays and promos** Launch location-based alerts for delivery delays, ETA changes, and zone-specific offers. **Reach customers with foreground push during active orders** Display order updates and upsell offers in real time while the app is open, using foreground push to surface status changes and cross-sell suggestions without interrupting the user experience. **Deliver reliably during peak hours and rush periods** Process millions of notifications during peak delivery hours without delays, so order updates, promo codes, and reactivation campaigns reach customers in real time. ### AI-powered campaigns for delivery apps Boost repeat orders ManyMoney AI identifies high-hunger moments using signals like app opens without orders, time since last order, weather, and paycheck timing. - Identifies high-hunger moments using behavioral and contextual signals - Launches recovery sequences in real time, not during monthly review cycles - Helps re-engage users before purchase intent fades ## Combine push, in-app, and email **into one** delivery system **RESTful API for order event triggers** Trigger notifications from order placements, status changes, driver assignments, delivery completions, and cart abandonment events via a simple API call from your delivery platform. **Real-time webhooks for delivery events** Stream order activity, delivery status updates, and customer behavior signals into Pushwoosh to power event-driven campaigns without batch processing delays. **Sync with your analytics and data stack** Connect Amplitude, Mixpanel, Segment, or your data warehouse to keep customer segments, order history, and engagement scores always up to date. **Enterprise-grade security and compliance** SOC 2 Type II certified infrastructure with data encryption at rest and in transit, GDPR compliance, and configurable data residency for customer data protection. **Pre-built connectors for popular platforms** Integrate with Amplitude, Mixpanel, Google Analytics, Firebase, and event streaming tools your team already uses for order analytics and customer insights. **Private cloud and on-premise deployment** Deploy Pushwoosh in your own infrastructure for full data sovereignty and compliance with regional data privacy regulations across your delivery zones. ## FAQ Q: Is there a free plan to get started? A: Yes. Pushwoosh works on a freemium model, so you can start for free and only pay when your project grows beyond the free limits. The free tier includes all platform features, unlimited push notifications and in-app impressions, and up to 1,000 users. Q: Can Pushwoosh support enterprise-level needs? A: Yes. Pushwoosh offers custom plans for larger teams and more complex setups, including custom billing terms, personal onboarding, 24/7 priority support, a dedicated manager, SLA, SSO, dedicated private cloud, and required legal agreements such as MSA and DPA. Q: Do you provide documentation for developers? A: Yes. Pushwoosh offers comprehensive developer documentation, including SDK integration guides, API reference, platform setup instructions, and implementation resources for mobile, web, and cross-platform projects. Explore the docs here: [docs.pushwoosh.com](https://docs.pushwoosh.com). Q: Does Pushwoosh meet major security and privacy regulations? A: Yes. Pushwoosh is compliant with **GDPR** and **ePrivacy** regulations, and meets key industry standards for data protection and security, including **ISO 27001:2022**, **SOC 2 Type 1**, **HIPAA**, and the **EU-U.S. Data Privacy Framework** ### Earn more revenue from every customer Ask our AI expert how to drive more repeat purchases, turn first-time buyers into loyal customers, and increase lifetime value with AI-powered reorder campaigns for your delivery app — get instant answers in a short voice conversation, then book a call with our team only if you want to go deeper. - **Cart recovery and 2nd-order campaigns** that turn one-time users into regulars - **Analytics walkthrough** to track what drives repeat orders and LTV in your app --- ## Customer engagement platform for learning apps & EdTech | Pushwoosh URL: https://www.pushwoosh.com/products/pushwoosh-for-e-learning/ Build lasting learning habits with streak reminders, timely lesson notifications, Live Activities for assignment timers, and AI-powered course completion optimization. Keywords: learning app notifications, EdTech push notifications, streak reminders, course completion, learning habit formation, Live Activities education, gamification notifications, student engagement platform ### Build learning habits **that stick** Keep learners engaged from day one with smart reminders, streak mechanics, and real-time progress tracking. Retain more learners 3x Higher course completion with streak campaigns 62% Users convert to paid within 24h of a reminder 40% Reduction in first-week churn with onboarding flows ## What you can do **with** Pushwoosh ### Keep new learners engaged from day one Set up automated journeys that move learners from signup to first lessons and repeat sessions. With behavior-based segmentation, you can reinforce progress early and prevent churn before it becomes a pattern. ### Keep learners on track without over-messaging Design streak campaigns that celebrate progress and encourage consistency, not guilt. Set smart frequency caps, vary messaging tone, and adapt reminder timing based on each learner's activity pattern. ### Surface assignment timers with Live Activities Let learners see countdown timers for deadlines, timed exercises, and upcoming lessons right on their lock screen. No need to open the app to stay on track with assignments and practice sessions. ### Drive monetization and retention with event-based messaging Respond to learner behavior in real time with cross-channel campaigns across push, in-app, and email. Re-engage inactive users, encourage course progress, and nudge more learners toward paid conversion. **Make every learning journey more personal** Adapt your messaging to each learner’s behavior, pace, and progress. Send relevant nudges, content recommendations, and re-engagement campaigns that feel timely instead of generic. **Connect notifications to gamification and rewards** Tie push notifications to in-app achievements, badges, leaderboard updates, and challenge completions. Make every notification part of the learning experience, not separate from it. **Segment learners by progress and engagement** Group users by skill level, completion rate, activity frequency, and churn risk. Deliver different messages to daily active learners, weekly visitors, and those about to drop off. Track engagement and completion analytics to prove what works. ### AI-powered messaging for educational apps Retain more learners Autonomous AI that identifies the reminder timings, frequencies, and messages that actually drive learners to finish courses. It finds patterns in successful completions and applies them to at-risk students in real time. - 3x faster testing of retention scenarios - Identifies at-risk learners before they churn - Turns learner engagement into more paid conversions - Scales winning strategies across all courses automatically ## Combine push, in-app, and email **into one** retention system **RESTful API for learning event triggers** Trigger notifications from lesson completions, quiz results, assignment deadlines, and streak milestones via a simple API call from your LMS or course platform. **Real-time webhooks for learning events** Stream learner activity, progress data, and engagement signals into Pushwoosh to power behavior-driven campaigns without batch processing delays. **Sync with your analytics and data stack** Connect your CDP, learning analytics platform, or data warehouse to keep learner segments, progress levels, and engagement scores always up to date. **Enterprise-grade security and compliance** SOC 2 Type II certified infrastructure with data encryption at rest and in transit, GDPR compliance, and configurable data residency for student data protection. **Pre-built connectors for popular platforms** Integrate with Amplitude, Mixpanel, Google Analytics, Firebase, and other tools your team already uses for learning analytics. **Private cloud and on-premise deployment** Deploy Pushwoosh in your own infrastructure for full data sovereignty and compliance with education data privacy regulations. ## FAQ Q: Is there a free plan to get started? A: Yes. Pushwoosh works on a freemium model, so you can start for free and only pay when your project grows beyond the free limits. The free tier includes all platform features, unlimited push notifications and in-app impressions, and up to 1,000 users. Q: Can Pushwoosh support enterprise-level needs? A: Yes. Pushwoosh offers custom plans for larger teams and more complex setups, including custom billing terms, personal onboarding, 24/7 priority support, a dedicated manager, SLA, SSO, dedicated private cloud, and required legal agreements such as MSA and DPA. Q: Do you provide documentation for developers? A: Yes. Pushwoosh offers comprehensive developer documentation, including SDK integration guides, API reference, platform setup instructions, and implementation resources for mobile, web, and cross-platform projects. Explore the docs here: [docs.pushwoosh.com](https://docs.pushwoosh.com). Q: Does Pushwoosh meet major security and privacy regulations? A: Yes. Pushwoosh is compliant with **GDPR** and **ePrivacy** regulations, and meets key industry standards for data protection and security, including **ISO 27001:2022**, **SOC 2 Type 1**, **HIPAA**, and the **EU-U.S. Data Privacy Framework** ### Turn more sign-ups into active, completing learners Ask our AI expert about strategies for increasing course completion, reducing learner churn, and building habit-forming campaigns for your learning platform — get instant answers in a short voice conversation, then book a call with our team only if you want to go deeper. - **Retention strategies** tailored to your learner segments and course structure - **Streak campaign setup** that keeps students coming back without burnout - **Analytics walkthrough** to track what drives completion in your app --- ## Customer engagement platform for neo-banks & digital wallets | Pushwoosh URL: https://www.pushwoosh.com/products/pushwoosh-for-finance-apps/ Deliver reliable transactional notifications, integrate with core banking systems via API, and orchestrate cross-channel banking journeys with Pushwoosh. Keywords: neo-bank notifications, mobile banking push notifications, transactional alerts, banking customer engagement, digital wallet notifications, API banking integration, cross-channel banking, Live Activities banking ### Deliver **instant, reliable communications** to your fintech customers Pushwoosh combines API-first integration and enterprise-grade delivery to keep critical messages fast, relevant, and under your control. See instant delivery 99.9% Transactional notification delivery rate 10M+ Banking alerts delivered daily 88% Push-enabled rate across the user base ## What you can do **with** Pushwoosh ### Deliver instant transactional notifications Send real-time notifications for payments, transfers, and account activity with API-first architecture. Every transaction confirmation reaches your customer in milliseconds. ### Integrate seamlessly via API Trigger notifications directly from your banking core, payment processor, or fraud detection systems without UI dependencies. RESTful API with webhook support for real-time event processing. - Amplitude - Mixpanel - Segment - mParticle ### Orchestrate cross-channel banking journeys Create seamless communication flows across push notifications, in-app messages, email, SMS, and other channels to guide users through key banking interactions. ### Enable Live Activities for balances and transfers Keep users updated in real time with Live Activities for transactions, balances, and other important banking events directly on their device screens. ### ManyMoney AI: 40% revenue **growth** in 90 days See instant delivery Autonomous AI that launches campaigns, finds high-intent customers, and optimizes for revenue in real-time. Proven results from fintech and food delivery apps. - 3x campaign velocity (9 to 27 per quarter) - 11.8% conversion on AI-identified segments - Real-time optimization (kills losers in 48h) - 47 A/B tests running simultaneously ## Trusted by **digital-first** financial institutions **Alinma Bank orchestrates a multi-app strategy with full control via Pushwoosh API** A leading Saudi bank uses Pushwoosh API to reliably send millions of daily transactional and marketing messages. Read case study **AvaTrade engages app & web audiences with a beyond-push strategy** An international trading company has engaged and converted its million customers across web & app platforms with the help of Pushwoosh. Read case study **ManyMoney AI drives 40% revenue growth in 90 days for a leading fintech app** Autonomous AI copilot launched 27 campaigns per quarter, identified high-intent users, and optimized in real time to unlock 40% revenue growth. Read case study ## FAQ Q: Is there a free plan to get started? A: Yes. Pushwoosh works on a freemium model, so you can start for free and only pay when your project grows beyond the free limits. The free tier includes all platform features, unlimited push notifications and in-app impressions, and up to 1,000 users. Q: Can Pushwoosh support enterprise-level needs? A: Yes. Pushwoosh offers custom plans for larger teams and more complex setups, including custom billing terms, personal onboarding, 24/7 priority support, a dedicated manager, SLA, SSO, dedicated private cloud, and required legal agreements such as MSA and DPA. Q: Do you provide documentation for developers? A: Yes. Pushwoosh offers comprehensive developer documentation, including SDK integration guides, API reference, platform setup instructions, and implementation resources for mobile, web, and cross-platform projects. Explore the docs here: [docs.pushwoosh.com](https://docs.pushwoosh.com). Q: Does Pushwoosh meet major security and privacy regulations? A: Yes. Pushwoosh is compliant with **GDPR** and **ePrivacy** regulations, and meets key industry standards for data protection and security, including **ISO 27001:2022**, **SOC 2 Type 1**, **HIPAA**, and the **EU-U.S. Data Privacy Framework** ### Ready to see Pushwoosh in action? Ask our AI expert about connecting Pushwoosh to your existing infrastructure, delivering instant notifications, and optimizing every message for revenue impact — get instant answers in a short voice conversation, then book a call with our team only if you want to go deeper. --- ## Customer engagement platform for mobile games | Pushwoosh URL: https://www.pushwoosh.com/products/pushwoosh-for-gaming-apps/ Improve player retention with behavioral campaigns, Live Activities for tournaments, and AI-powered churn prediction. Trusted by Nexters, Just Dice, and other game studios. Keywords: mobile game retention, player engagement, gaming push notifications, Live Activities gaming, churn prediction, D7 D30 retention, LiveOps notifications, tournament notifications, player reengagement, gaming CRM ### One platform to **retain** and re-engage your players Build communications that actually bring players back. From onboarding and progression nudges to tournament alerts and win-back campaigns, keep your DAU growing with data-driven retention. Retain more players +40% D7 retention lift with behavioral campaigns 26% Churn decrease in the at-risk users segment +48% Uplift in game revenue ## What you can do **with** Pushwoosh ### Launch personalized retention campaigns that bring players back Stop losing players after Day 1. Set up automated message sequences triggered by in-game behavior, progression milestones, and inactivity patterns to improve D7 and D30 retention across your portfolio. ### Increase in-game purchases Use in-app purchase data to trigger personalized campaigns, promote relevant offers, and re-engage players at the right moment. ### Configure complex player journeys for any game scenario Build multi-step communication flows for onboarding, seasonal events, level-up milestones, and monetization triggers. Combine push, in-app messages, and email into a unified retention system. ### Integrate with your game stack via API Trigger notifications directly from your game server, analytics platform, or LiveOps tools. RESTful API with webhook support for real-time event processing from Unity, Unreal Engine, and custom backends. - Amplitude - Mixpanel - AppsFlyer - Adjust **Deliver event-driven notifications while they still matter** Trigger time-sensitive alerts for tournaments, limited-time offers, and seasonal events so players never miss the action. Send messages at peak engagement windows. **Move beyond mass pushes to personalized scenarios** Segment players by behavior, progression level, and monetization tier. Deliver relevant messages to whales, casual players, and lapsed users with campaigns tailored to each group. **Automate win-back campaigns for dormant players** Launch systematic reactivation flows based on inactivity triggers and player segments. Turn lapsed players into active users with personalized return incentives and content highlights. ### AI predicts churn and **saves** at-risk players Retain more players Stop guessing which players will leave. Pushwoosh AI identifies at-risk players before they churn and automatically creates campaigns to bring them back, so your team can focus on building great games. - Predicts churn before it happens - Auto-generates win-back campaigns for at-risk segments - Tests multiple retention mechanics simultaneously ## Trusted by **top** mobile game studios **justDice reduces churn by 26% across 20+ gaming apps with lifecycle marketing** A leading casual game studio used Pushwoosh to build targeted onboarding and retention campaigns that reduced churn and boosted revenue. Read case study **Bladestorm increases revenue by 4.58% with Pushwoosh engagement campaigns** In eight months of using Pushwoosh, Bladestorm managed to engage, grow, and monetize its GC.SKINS app audience with personalized push sequences. Read case study **Beach Bum triples DAU with automated push notifications** How automated push notifications helped return inactive game app users and increase in-app purchases and conversions. Read case study ## Seamless integration **with** your game infrastructure **RESTful API for event-driven messaging** Trigger notifications directly from your game server, matchmaking system, or LiveOps backend via a simple API call. Works with Unity, Unreal Engine, and custom game engines. **Real-time webhooks and event ingestion** Stream player events, in-game actions, and progression data into Pushwoosh to power behavior-driven campaigns without batch processing delays. **Sync with your player data platform** Connect your existing CDP, analytics tool, or data warehouse to keep player segments, progression levels, and monetization tiers always up to date. **Enterprise-grade security and compliance** SOC 2 Type II certified infrastructure with data encryption at rest and in transit, GDPR compliance, and configurable data residency. **Pre-built connectors for gaming platforms** Integrate with Amplitude, Mixpanel, AppsFlyer, Adjust, and other tools your team already uses for player analytics and attribution. **Private cloud and on-premise deployment** Deploy Pushwoosh in your own infrastructure for full data sovereignty and compliance with internal security policies. ## FAQ Q: Is there a free plan to get started? A: Yes. Pushwoosh works on a freemium model, so you can start for free and only pay when your project grows beyond the free limits. The free tier includes all platform features, unlimited push notifications and in-app impressions, and up to 1,000 users. Q: Can Pushwoosh support enterprise-level needs? A: Yes. Pushwoosh offers custom plans for larger teams and more complex setups, including custom billing terms, personal onboarding, 24/7 priority support, a dedicated manager, SLA, SSO, dedicated private cloud, and required legal agreements such as MSA and DPA. Q: Do you provide documentation for developers? A: Yes. Pushwoosh offers comprehensive developer documentation, including SDK integration guides, API reference, platform setup instructions, and implementation resources for mobile, web, and cross-platform projects. Explore the docs here: [docs.pushwoosh.com](https://docs.pushwoosh.com). Q: Does Pushwoosh meet major security and privacy regulations? A: Yes. Pushwoosh is compliant with **GDPR** and **ePrivacy** regulations, and meets key industry standards for data protection and security, including **ISO 27001:2022**, **SOC 2 Type 1**, **HIPAA**, and the **EU-U.S. Data Privacy Framework** ### Ready to boost your player retention? Ask our AI expert about building smarter retention flows, reducing churn, and finding the Pushwoosh setup that fits your game studio best — get instant answers in a short voice conversation, then book a call with our team only if you want to go deeper. --- ## Customer Engagement Platform for Mobile Games | Pushwoosh URL: https://www.pushwoosh.com/products/pushwoosh-for-mobile-games/ Drive player retention with behavioral triggers, Live Activities, and cross-channel campaigns. Built for complex gaming journeys and LiveOps at scale. Keywords: mobile game push notifications, player retention, gaming engagement platform, LiveOps notifications, tournament notifications, player segmentation, win-back campaigns, Live Activities gaming, D7 retention, game reactivation Special for Mobile Games ### Customer engagement platform for mobile games: drive retention that actually works Use behavioral triggers, Live Activities, and cross-channel campaigns to improve D7 retention, boost event participation, and turn lapsed players into active ones. Built for complex gaming journeys and LiveOps at scale. Book Demo 26% churn reduction among at-risk players 10.7% conversion on early retention campaigns 5.6% average push CTR in gaming apps ## Retention challenges facing mobile game studios **Retention is the main pain** Pushwoosh builds communications that actually bring players back to the game. Gaming clients see up to 26% churn reduction among at-risk users within weeks. **Mass pushes quickly stop working** Pushwoosh launches more personalized scenarios based on player behavior and progress. Behavior-triggered campaigns reach 14% CTR compared to 2-3% from mass sends. **Gaming journeys are rarely simple** Pushwoosh flexibly configures communications for different game scenarios and segments. Visual Customer Journey Builder handles branching paths for every player type. **Events and tournaments require timely communications** Pushwoosh launches event-driven notifications while the event is still relevant. Trigger alerts for limited-time tournaments, seasonal content, and LiveOps events. **Players don't always want to open the app immediately** Pushwoosh surfaces tournaments, PvP rankings, and other statuses in Live Activities and real-time formats. Keep players engaged right from the lock screen. **One push channel is no longer enough** Pushwoosh combines push, in-app, and email into a unified retention system. Orchestrate cross-channel campaigns across the entire player lifecycle. **Reactivation should be systematic, not random** Pushwoosh launches automated return scenarios based on segmentation and game triggers. Set up win-back flows for inactive players, abandoned sessions, and progression drop-off points. **Hard to quickly find working retention mechanics** Pushwoosh accelerates testing and scaling of smarter retention scenarios with AI. Rapidly test message variants, send times, and retention strategies to find what works for each player segment. ## What you can do with Pushwoosh ### Build retention-focused push campaigns Send personalized push notifications based on player progress, session frequency, and in-game behavior to bring lapsed players back. Target D1, D7, and D30 windows with tailored messaging. ### Trigger event-driven notifications for tournaments Launch timely alerts for limited-time events, tournaments, and seasonal content while they're still active and relevant. Drive event participation with countdown reminders and reward notifications. ### Enable Live Activities for tournaments and PvP Keep players engaged with real-time tournament rankings, PvP battle status, and live leaderboards on their lock screen. Players stay connected to the action without opening the app. ### Create complex player journeys with flexible segmentation Build sophisticated multi-step campaigns tailored to different player types, game progression stages, and spending behaviors. Visual Customer Journey Builder handles branching paths for whales, dolphins, minnows, and free players. ### Personalize messages based on player behavior Send contextual notifications triggered by specific in-game actions, level completion, item collection, or achievement milestones. Behavior-triggered campaigns deliver 3-5x higher CTR than generic sends. ### Orchestrate cross-channel retention campaigns Combine push notifications, in-app messages, and email into coordinated retention strategies that work across the player lifecycle. One platform for your entire engagement stack. ### Automate win-back scenarios with game triggers Set up systematic reactivation flows based on player inactivity, abandoned sessions, or progression drop-off points. Automated win-back campaigns run continuously without manual effort. ### Segment players by progression and monetization Target different player cohorts (whales, dolphins, minnows, free players) with appropriate offers and engagement strategies. Use RFM segmentation, spending tiers, and session patterns for precise targeting. ### AI: Optimize retention mechanics with intelligent testing Use AI to rapidly test message variants, send times, and retention strategies to find what works best for different player segments. - Smart send-time optimization per player cohort - Automated A/B/n testing at scale - AI-driven retention scenario discovery - Faster iteration on LiveOps campaigns Book Demo ## Trusted by leading mobile game studios 26% churn reduction (justDice) +4.58% revenue increase (Bladestorm) 3x higher CTR with personalization (Beach Bum) > I'm a marketer, I'm not a tech person, so doing very tech-savvy things would be complicated for me. But with Pushwoosh Customer Journey Builder, it's pretty simple. — Alina Shatkovskaya, Senior Product Marketing Manager, justDice > We aimed to increase the ARPU of the current user base without significantly increasing the advertising budget. Pushwoosh did a good job: thanks to increasing revenue by 4.58%, the spent money was paid off many times over. — Evgeniy Cherdantsev, User Acquisition & Product Marketing Manager, Bladestorm **Read the full stories:** - [How justDice reduced churn by 26% with Pushwoosh](https://www.pushwoosh.com/blog/justdice/) - [How Bladestorm increased revenue by 4.58% with push notifications](https://www.pushwoosh.com/blog/bladestorm/) - [How Beach Bum tripled DAU with personalized notifications](https://www.pushwoosh.com/blog/beach-bum-games/) ## Fast integration, immediate retention impact **SDK integration for mobile games** Native SDKs for iOS (Swift), Android (Kotlin), Unity, and Unreal Engine. Lightweight integration that won't impact game performance. **Behavioral event tracking** Track custom in-game events like level completion, purchases, and achievements. Trigger notifications based on player actions and progression. **Pre-built gaming templates** Ready-to-use templates for tournament notifications, event announcements, daily rewards, and win-back campaigns. Launch retention flows in minutes. **Low development overhead** Visual Customer Journey Builder for LiveOps teams. Marketing and LiveOps can launch campaigns without dev support. A/B testing built in. **Quick time to value** SDK integration in 1-2 weeks. First retention campaigns live in days. Full LiveOps orchestration in 2-4 weeks. **Integration with game analytics** Connect with Amplitude, Mixpanel, AppsFlyer, and Adjust. Sync player segments and behavioral data. Export campaign performance to analytics platforms. ## See how Pushwoosh can improve your game's retention metrics **Tailored demo for your game** Get a demo based on your game genre and retention challenges. **Complex player journeys** See how to build multi-step campaigns for different game scenarios and player segments. **Proven retention results** Learn how leading game studios use Pushwoosh to improve D7/D30 retention and boost event participation. Book Your Demo ## Frequently asked questions Q: How does Pushwoosh improve player retention? A: Pushwoosh helps you send the right message to the right player at the right time. Trigger notifications based on player behavior, progression, and inactivity patterns. Build automated win-back flows, personalize event announcements, and orchestrate cross-channel campaigns. Our gaming clients typically see 26% churn reduction and 10%+ conversion on early retention campaigns within the first weeks. Q: Can we create complex journeys for different player segments? A: Yes. Our Customer Journey Builder is designed for complex gaming scenarios. Create branching flows based on player progression, spending tier, session frequency, or any custom event. Different paths for whales, dolphins, and free players. Perfect for sophisticated LiveOps strategies with multiple conditions and timing rules. Q: How do Live Activities work for tournaments and PvP? A: Live Activities on iOS keep tournament rankings, PvP battle status, and leaderboards visible on the lock screen. Players see real-time updates without opening the game. Great for driving tournament engagement and creating urgency around time-limited events. Q: Can our LiveOps team launch campaigns without developers? A: Absolutely. After initial SDK integration by your dev team, LiveOps and marketing can independently create and launch campaigns using our visual journey builder. Test different messages, segment players, and schedule events without engineering support. justDice saves 2 work hours per campaign this way. Q: What game engines and platforms do you support? A: We support Unity, Unreal Engine, and native iOS (Swift) and Android (Kotlin) development. Our SDKs are lightweight and won't impact game performance. We also integrate with major game analytics platforms like Amplitude, AppsFlyer, Adjust, and Mixpanel. --- ## Customer engagement platform for mobility and delivery apps | Pushwoosh URL: https://www.pushwoosh.com/products/pushwoosh-for-mobility-delivery-apps/ Turn one-time users into habitual customers with cross-channel campaigns, real-time order tracking, and AI-powered revenue optimization. Built for high-volume transactional platforms. Keywords: order tracking notifications, real-time status updates, Live Activities, RFM segmentation, cross-channel campaigns, user retention, habit formation, transactional push notifications, reactivation campaigns, on-demand app engagement ### Turn one-time users into **habitual** customers Build retention systems that keep users coming back. From real-time status updates and cross-channel re-engagement to AI-powered campaigns, grow your loyal user base with data-driven messaging. Drive repeat app usage +35% Repeat usage with cross-channel behavioral campaigns 3x Higher retention with habit-forming messaging sequences +47% Uplift in campaign revenue with AI optimization ## What you can do **with** Pushwoosh ### Surface real-time status updates without opening the app Show order progress, transaction status, and service updates directly on the lock screen with Live Activities. Keep users informed at every step without push notification fatigue or app-open friction. ### Turn one-time conversion into repeated revenue One cross-channel journey across push, in-app, email, SMS, and WhatsApp. Right message, right moment, right channel to grow loyalty. ### Deliver personalized messaging at scale Use customer attributes, behavior, location, language, and RFM data to tailor cross-channel campaigns. Segment audiences, add dynamic content based on previous activity, and automate personalized journeys in one place. ### Stream event data to your analytics stack Connect behavioral events, transaction data, and user activity to external analytics and BI tools via API. Keep your entire data stack in sync without custom engineering work. - Amplitude - Mixpanel - AppsFlyer - Adjust **Personalize at scale with RFM and behavioral segmentation** Segment users by recency, frequency, and monetary value. Layer in geo-based triggers, activity patterns, and event history to deliver campaigns that match where each user is in their lifecycle. **Handle peak load without dropping critical messages** Deliver millions of transactional messages during high-traffic periods without delays or failures. Enterprise-grade infrastructure built for platforms where every notification matters. **Launch campaigns without depending on the dev team** Build, test, and deploy cross-channel engagement scenarios from a no-code campaign builder. Marketing team independence means faster iteration and more campaigns shipped. ### AI-powered messaging for **revenue** Drive repeat app usage ManyMoney detects buying signals from real-time behavior, builds segments, generates copy variants, and runs A/B tests at scale - all from a single prompt. Revenue-based results in hours, not weeks. - Detects buying signals from real-time behavioral data - Auto-builds segments and generates copy variants at scale - Runs A/B tests automatically and optimizes for revenue, not vanity metrics ## FAQ Q: Is there a free plan to get started? A: Yes. Pushwoosh works on a freemium model, so you can start for free and only pay when your project grows beyond the free limits. The free tier includes all platform features, unlimited push notifications and in-app impressions, and up to 1,000 users. Q: Can Pushwoosh support enterprise-level needs? A: Yes. Pushwoosh offers custom plans for larger teams and more complex setups, including custom billing terms, personal onboarding, 24/7 priority support, a dedicated manager, SLA, SSO, dedicated private cloud, and required legal agreements such as MSA and DPA. Q: Do you provide documentation for developers? A: Yes. Pushwoosh offers comprehensive developer documentation, including SDK integration guides, API reference, platform setup instructions, and implementation resources for mobile, web, and cross-platform projects. Explore the docs here: [docs.pushwoosh.com](https://docs.pushwoosh.com). Q: Does Pushwoosh meet major security and privacy regulations? A: Yes. Pushwoosh is compliant with **GDPR** and **ePrivacy** regulations, and meets key industry standards for data protection and security, including **ISO 27001:2022**, **SOC 2 Type 1**, **HIPAA**, and the **EU-U.S. Data Privacy Framework** ### Build retention systems your users feel, at the speed your business demands Ask our AI expert how to connect Pushwoosh with your existing platform, launch cross-channel engagement flows, and optimize every campaign for repeat usage and revenue — get instant answers in a short voice conversation, then book a call with our team only if you want to go deeper. - **Live Activities** to surface real-time status updates directly on the lock screen - **Cross-channel orchestration** across push, in-app, email, SMS, and WhatsApp - **Enterprise reliability** to handle millions of messages during peak traffic periods --- ## Customer engagement platform for trading platforms | Pushwoosh URL: https://www.pushwoosh.com/products/pushwoosh-for-trading-apps/ Deliver time-critical trade alerts, personalize signals based on user portfolios, and orchestrate multi-channel trading journeys with Pushwoosh. Keywords: trading platform notifications, trade alerts, price notifications, fintech engagement, real-time alerts, trading push notifications, multi-channel trading, API integration trading ### **Reduce churn** with timely alerts traders actually engage with From price signals to portfolio updates and transaction confirmations, Pushwoosh helps trading apps deliver personalized messages at the right moment. Book demo 99.9% Delivery rate for churn-prevention trade alerts 15M+ Personalized trading notifications delivered daily 88% Push-enabled reach across the trader user base ## What you can do **with** Pushwoosh ### Keep traders active with real-time alerts Deliver trade alerts that keep traders active and reduce churn. Use real-time notifications on key events to drive repeat sessions and bring users back before they go inactive. ### Improve trader retention with multi-channel journeys Retention is stronger when you don’t depend on one channel alone. Combine push, in-app, email, and web push in one system to reconnect with users at the right moment and reduce drop-off over time. ### Connect product events to smart notifications Trigger contextual messages from user behavior and market events automatically. From order execution to margin alerts, every product event becomes a relevant, timely communication. ### Integrate seamlessly via API Trigger notifications directly from your trading engine, payment processor, or risk management systems without UI dependencies. RESTful API with webhook support for real-time event processing. - Amplitude - Mixpanel - Segment - mParticle **Build precise communication logic, not noise** Filter and prioritize what reaches each trader based on watchlists, holdings, and behavior. Replace chaotic alert flows with targeted signals each trader actually cares about. **Launch new scenarios without dev dependency** Use the visual Customer Journey Builder to create and test new communication flows without engineering overhead. Your marketing team launches campaigns independently after initial API integration. **Personalize signals based on user portfolio** Send relevant market updates and opportunities based on each trader's holdings, positions, and watchlists. Attribute- and behavior-based segmentation keeps every message relevant. ### ManyMoney: AI-powered **retention** for trading apps Pushwoosh AI detects pre-churn signals and launches retention campaigns automatically, helping keep traders engaged before they leave. - Early pre-churn detection - Auto-generated retention campaigns - AI messaging before drop-off - Faster response, less manual work ## Trusted by **leading** trading and fintech platforms **AvaTrade engages app and web audiences with a beyond-push strategy** An international trading company has engaged and converted its million customers across web and app platforms with the help of Pushwoosh. Read case study **Scaling emails with Pushwoosh: growing from 1M to 8M emails MoM** A South African fintech startup achieved 8x user growth in a year by leveraging Pushwoosh's personalized email campaigns. Read case study **Alinma Bank orchestrates a multi-app strategy with full control via Pushwoosh API** A leading Saudi bank uses Pushwoosh API to reliably send millions of daily transactional and marketing messages. Read case study ## Seamless integration **with** your trading infrastructure **API-first architecture for trading systems** Trigger notifications directly from your trading engine, brokerage system, or risk management platform via a simple API call. Webhook support for real-time market event processing. **Real-time webhooks and event ingestion** Stream user events and market data into Pushwoosh to power behavior-driven campaigns without batch processing delays. **Sync with your data warehouse** Connect your existing CDP, CRM, or data lake to keep audience segments and user attributes always up to date. **Enterprise-grade security and compliance** SOC 2 Type II certified infrastructure with data encryption at rest and in transit, GDPR compliance, and configurable data residency. **Pre-built connectors for popular platforms** Integrate with Firebase, Segment, Amplitude, and other tools your team already uses, no custom development required. **Private cloud and on-premise deployment** Deploy Pushwoosh in your own infrastructure for full data sovereignty and compliance with internal security policies. ## FAQ Q: Is there a free plan to get started? A: Yes. Pushwoosh works on a freemium model, so you can start for free and only pay when your project grows beyond the free limits. The free tier includes all platform features, unlimited push notifications and in-app impressions, and up to 1,000 users. Q: Can Pushwoosh support enterprise-level needs? A: Yes. Pushwoosh offers custom plans for larger teams and more complex setups, including custom billing terms, personal onboarding, 24/7 priority support, a dedicated manager, SLA, SSO, dedicated private cloud, and required legal agreements such as MSA and DPA. Q: Do you provide documentation for developers? A: Yes. Pushwoosh offers comprehensive developer documentation, including SDK integration guides, API reference, platform setup instructions, and implementation resources for mobile, web, and cross-platform projects. Explore the docs here: [docs.pushwoosh.com](https://docs.pushwoosh.com). Q: Does Pushwoosh meet major security and privacy regulations? A: Yes. Pushwoosh is compliant with **GDPR** and **ePrivacy** regulations, and meets key industry standards for data protection and security, including **ISO 27001:2022**, **SOC 2 Type 1**, **HIPAA**, and the **EU-U.S. Data Privacy Framework** ### See how **Pushwoosh** works for trading platforms Learn how to build smarter cross-channel flows for traders, improve alert delivery and conversions, and find the Pushwoosh setup that fits your platform best. Book demo --- ## Pushwoosh vs Braze: comparison, features, and pricing URL: https://www.pushwoosh.com/products/pushwoosh-vs-braze/ Compare Pushwoosh and Braze side by side. See features, pricing, integration speed, and why teams switch for transparent pricing and faster implementation. Keywords: pushwoosh vs braze, braze alternative, customer engagement platform comparison, marketing automation comparison, braze pricing alternative Pushwoosh vs Braze ### All the power. A fraction of the price Enterprise-grade journeys, omnichannel messaging, and advanced segmentation with transparent pricing from $0/mo and integration in days, not months Compare solutions ## What is Pushwoosh Customer engagement platform that **turns user data into revenue**. Push, in-app, email, SMS, WhatsApp - all channels in one place. Visual journey builder, smart segmentation, and an AI copilot that optimizes campaigns for revenue automatically. Free plan, no feature gates, transparent pricing. 80K+ Brands worldwide 500K/sec Push throughput 99.9% Uptime SLA 1 year Event data retention ## Why teams switch from Braze **Predictable pricing** Braze uses opaque data-point billing with unpredictable annual costs of $60K-100K+. Pushwoosh charges by the number of devices from $0/mo with no data-point fees and no surprise invoices. **Easier and faster** Braze onboarding typically takes 6+ weeks and requires developer resources throughout. Pushwoosh SDK integration takes 2-10 days and no-code campaign setup means marketers can launch without dev support. **Full journey flexibility** Braze Canvas limits how event attributes can be used inside flows. With Pushwoosh, any event attribute is available at any step in your journey, and you can edit active campaigns without stopping them. **Self-serve, free plan included** Braze requires an enterprise sales process with no free plan. Pushwoosh offers a free plan up to 1K MAU and self-serve sign-up so your team can start building immediately. ## Full feature-by-feature comparison The complete picture. Every capability side by side so you can decide based on facts, not marketing. ### 1. Channels & features | Feature | Pushwoosh | Braze | | --- | --- | --- | | Push notifications | yes | yes | | High-speed push (up to 500K/sec) | **yes** | no | | Email | yes | yes | | In-app messaging | yes | yes | | SMS | yes (out of the box) | yes (via webhooks) | | WhatsApp | yes | yes (via webhooks) | | Apple & Google mobile passes | yes (out of the box) | via third party | | In-app drag-and-drop editor | yes | yes | ### 2. Segmentation & personalization | Feature | Pushwoosh | Braze | | --- | --- | --- | | Build-and-launch segmentation (on campaign canvas) | **yes** | no | | RFM segmentation | **yes** | no | | Timezone sensitivity | yes | yes | | Silent hours / Quiet hours | yes | yes | | Dynamic content (no-code) | **yes** | no (Liquid only) | ### 3. Automated messaging & workflows | Feature | Pushwoosh | Braze | | --- | --- | --- | | Visual multichannel journey builder | yes (Customer Journey Builder) | yes (Canvas) | | A/B testing | unlimited A/B/n | yes | | AI messaging service | **yes** (ManyMoney AI) | no | | Channel reachability check | yes | yes | | Scheduled and recurring campaigns (fully automated) | yes | yes | | Dynamic time delay | **yes** | no | | Multiple entry triggers in one campaign | yes (2+) | yes | | Control campaign flow based on event | yes | limited (event attr restrictions) | | Edit live campaigns without stopping | yes | limited | | Track all campaign goals (incl. pre-message) | yes | post-message only | ### 4. Analytics | Feature | Pushwoosh | Braze | | --- | --- | --- | | Delivery metrics (sent, delivered, opened, CTR) | yes | yes | | Individual message metrics on canvas | yes | yes | | App usage statistics (DAU, MAU) | yes | yes | | App revenue metrics (conversions, revenue, ARPU) | yes | yes | | Customizable dashboards | yes | yes | | User retention curve graph | **yes** | no | | Campaign goal conversion analysis | yes | yes | | Data retention period | unlimited by request | custom | ### 5. Pricing & plans | Feature | Pushwoosh | Braze | | --- | --- | --- | | Free plan available | **yes** (up to 1K MAU) | no | | Pricing metric | MAU / devices | data points + MAU | | No feature gating across plans | **yes** (all features on all plans) | no (enterprise-only features) | | All channels included in base price | yes | yes | | Email sends included in MAU bundle | yes (20/MAU/mo) | separate allocation | | AI copilot included in all plans | **yes** (ManyMoney AI) | no | ### Only at Pushwoosh: AI copilot that drives 40% revenue **growth** in 90 days Compare solutions Autonomous AI that launches campaigns, finds high-intent customers, and optimizes for revenue in real-time. Proven results from fintech and food delivery apps. - 3x campaign velocity (9 to 27 per quarter) - 11.8% conversion on AI-identified segments - Real-time optimization (kills losers in 48h) - 47 A/B tests running simultaneously ## Check out which **results Pushwoosh users achieve** **wetter.com delivers reliable weather alerts with Pushwoosh's fail-proof delivery at scale** Wetter.com sends 5M daily weather alerts to 10.3M push subscribers across 12k+ warning zones without backend strain. Read case study **AvaTrade engages app & web audiences with a beyond-push strategy** An international trading company has engaged and converted its million customers across web & app platforms with the help of Pushwoosh. Read case study **FloSports' HockeyTech keeps up to 46.5% of hockey fans engaged with live push notifications by Pushwoosh** HockeyTech achieved up to 46.5% push engagement on Android and 38% on iOS, far exceeding sports app benchmarks with real-time notifications. Read case study ## Data privacy and security Enterprise buyers require compliance at every level. Pushwoosh is built for organizations that cannot compromise on data protection. **Own hardware in US and EU** Pushwoosh operates on private hardware servers located in the United States and Germany. Your data never leaves certified infrastructure. **99.9% uptime SLA** Enterprise-grade reliability backed by contractual SLA. Available with DPA, MSA, and SLA agreements to meet your legal and procurement requirements. **Private cloud and SSO** Private cloud deployment available for enterprise accounts. SSO support included. HIPAA and SOC 2 compliance for regulated industries. ### See why teams choose Pushwoosh over Braze Ask our AI expert how Pushwoosh compares to Braze, what migration looks like, and what results you can expect in the first 90 days — get instant answers in a short voice conversation, then book a call with our team only if you want to go deeper. - **Transparent device-based pricing** from $0/mo, no data-point fees - **SDK integration in 2-10 days** with no-code campaign setup for marketers - **Full journey flexibility** to use any event attribute at any step --- ## Pushwoosh vs CleverTap: comparison, features, and pricing URL: https://www.pushwoosh.com/products/pushwoosh-vs-clevertap/ Compare Pushwoosh and CleverTap feature-by-feature. No feature gating, free onboarding, no-code setup, and true free plan. See why teams switch. Keywords: pushwoosh vs clevertap, clevertap alternative, customer engagement platform comparison, no feature gating, free onboarding Pushwoosh vs CleverTap ### Simpler to start. Easier to scale Every feature on day one, RFM, A/B/n testing, AI copilot, without package tiers, onboarding fees, or feature gates Compare solutions ## What is Pushwoosh Customer engagement platform that **turns user data into revenue**. Push, in-app, email, SMS, WhatsApp - all channels in one place. Visual journey builder, smart segmentation, and an AI copilot that optimizes campaigns for revenue automatically. Free plan, no feature gates, transparent pricing. 80K+ Brands worldwide 500K/sec Push throughput 99.9% Uptime SLA 1 year Event data retention ## Why teams switch from CleverTap **No feature gating** CleverTap gates key capabilities behind higher tiers, so growing teams keep hitting paywalls. Pushwoosh gives every plan access to RFM segmentation, A/B/n testing, AI copilot, and advanced analytics from day one. **Free onboarding** CleverTap charges for onboarding, adding to upfront costs before you see value. Pushwoosh includes free onboarding and setup support, and most teams reach production in 2-10 days. ## Full feature-by-feature comparison The complete picture. Every capability side by side so you can decide based on facts, not marketing. | Feature | Pushwoosh | CleverTap | | --- | --- | --- | | Free plan available | yes (up to 1K MAU) | yes | | Self-serve sign-up | yes | yes | | High-speed push (500K/sec) | yes | yes | | Apple & Google mobile passes | yes (out of the box) | no | | RFM segmentation | yes | yes | | SDK integration under 1 month | yes (2-10 days) | yes | | No-code campaign setup | yes | yes | | AI marketing copilot | yes (ManyMoney AI) | yes | | Live journey editing | yes | yes | ### Only at Pushwoosh: AI copilot that drives 40% revenue **growth** in 90 days Compare solutions ManyMoney AI is a fully autonomous marketing engine that launches campaigns, finds high-intent customers, and optimizes for revenue in real time — without human intervention. - 3x campaign velocity (9 to 27 per quarter) - 11.8% conversion on AI-identified segments - Real-time optimization (kills losers in 48h) - 47 A/B tests running simultaneously ## Check out which **results Pushwoosh users achieve** **wetter.com delivers reliable weather alerts with Pushwoosh's fail-proof delivery at scale** Wetter.com sends 5M daily weather alerts to 10.3M push subscribers across 12k+ warning zones without backend strain. Read case study **AvaTrade engages app & web audiences with a beyond-push strategy** An international trading company has engaged and converted its million customers across web & app platforms with the help of Pushwoosh. Read case study **FloSports' HockeyTech keeps up to 46.5% of hockey fans engaged with live push notifications by Pushwoosh** HockeyTech achieved up to 46.5% push engagement on Android and 38% on iOS, far exceeding sports app benchmarks with real-time notifications. Read case study ## Data privacy and security Enterprise buyers require compliance at every level. Pushwoosh is built for organizations that cannot compromise on data protection. **Own hardware in US and EU** Pushwoosh operates on private hardware servers located in the United States and Germany. Your data never leaves certified infrastructure. **99.9% uptime SLA** Enterprise-grade reliability backed by contractual SLA. Available with DPA, MSA, and SLA agreements to meet your legal and procurement requirements. **Private cloud and SSO** Private cloud deployment available for enterprise accounts. SSO support included. HIPAA and SOC 2 compliance for regulated industries. ### See why teams choose Pushwoosh over CleverTap Ask our AI expert how Pushwoosh compares to CleverTap, what migration looks like, and what results you can expect in the first 90 days — get instant answers in a short voice conversation, then book a call with our team only if you want to go deeper. - **Zero feature gating**, access RFM, A/B/n testing, and AI copilot on every plan - **Free onboarding** with production-ready setup in 2-10 days - **True free plan** up to 1K MAU with no time limit and self-serve sign-up --- ## Pushwoosh vs Customer.io: comparison, features, and pricing URL: https://www.pushwoosh.com/products/pushwoosh-vs-customer-io/ Compare Pushwoosh and Customer.io feature-by-feature. Mobile-first platform, no-code personalization, advanced journey logic, and predictable pricing. See why teams switch. Keywords: pushwoosh vs customer.io, customer.io alternative, mobile-first engagement platform, no liquid syntax required, predictable pricing, no per-contact overages Pushwoosh vs Customer.io ### Built for mobile-first teams who move fast Push, in-app, and omnichannel from the ground up with a visual journey builder, on-canvas segmentation, and 500K pushes per second. No per-contact overages. Compare solutions ## What is Pushwoosh Customer engagement platform that **turns user data into revenue**. Push, in-app, email, SMS, WhatsApp - all channels in one place. Visual journey builder, smart segmentation, and an AI copilot that optimizes campaigns for revenue automatically. Free plan, no feature gates, transparent pricing. 80K+ Brands worldwide 500K/sec Push throughput 99.9% Uptime SLA 1 year Event data retention ## Why teams switch from Customer.io **Mobile-first platform** Customer.io is email-centric, with mobile push as a secondary channel. Pushwoosh is built from the ground up for mobile engagement with 500K pushes per second and a native in-app editor that requires no coding. **No-code personalization** Customer.io requires Liquid syntax for personalization, which creates a technical barrier for marketers. Pushwoosh Dynamic Content lets teams select user attributes from a dropdown and preview messages instantly, no templating language required. **Advanced journey logic** Customer.io limits you to one entry trigger per campaign with limited branching. Pushwoosh supports multiple entry triggers and conditional branching by any event, event group, or attribute combination at any step. **Predictable pricing** Customer.io charges per contact with overage fees and separate API call pricing. Pushwoosh bills by the number of devices with no per-contact overages and no surprise invoices as your user base grows. ## Full feature-by-feature comparison The complete picture. Every capability side by side so you can decide based on facts, not marketing. ### 1. Channels & features | Feature | Pushwoosh | Customer.io | | --- | --- | --- | | Push notifications | yes | yes | | High-speed push (up to 500K/sec) | **yes** | no | | Email | yes | yes | | In-app messaging | yes | yes (limited) | | SMS | yes (out of the box) | yes | | WhatsApp | yes | yes (via webhooks) | | Apple & Google mobile passes | **yes** (out of the box) | no | | In-app drag-and-drop editor | **yes** | no | ### 2. Segmentation & personalization | Feature | Pushwoosh | Customer.io | | --- | --- | --- | | Build-and-launch segmentation (on campaign canvas) | **yes** | no | | RFM segmentation | **yes** | no | | Assign user tags inside journey flow | **yes** | no | | Timezone sensitivity | **yes** | no | | Silent hours / Quiet hours | **yes** | no | | Dynamic content (no-code) | **yes** | no (Liquid only) | | Multi-language messaging | yes | yes | ### 3. Automated messaging & workflows | Feature | Pushwoosh | Customer.io | | --- | --- | --- | | Visual multichannel journey builder | yes (Customer Journey Builder) | yes (Journeys) | | A/B testing | unlimited A/B/n | yes | | AI messaging service | **yes** (ManyMoney AI) | no | | Channel reachability check | **yes** | no | | Scheduled campaigns (fully automated) | yes | limited (timestamp attrs) | | Recurring campaigns (fully automated) | yes | limited | | Dynamic time delay | **yes** | no | | Multiple entry triggers in one campaign | **yes** (2+) | no (only one) | | Control campaign flow based on event | yes | limited (single event attrs) | | Edit live campaigns without stopping | **yes** | no | | Track all campaign goals (incl. pre-message) | yes | post-message only | ### 4. Analytics | Feature | Pushwoosh | Customer.io | | --- | --- | --- | | Delivery metrics (sent, delivered, opened, CTR) | yes | yes | | Individual message metrics on canvas | **yes** | no | | App usage statistics (DAU, MAU) | **yes** | no | | App revenue metrics (conversions, revenue, ARPU) | **yes** | no | | Customizable dashboards | **yes** | no | | User retention curve graph | **yes** | no | | Campaign goal conversion analysis | **yes** | no | | Data retention period | unlimited by request | unlimited | ### 5. Pricing & plans | Feature | Pushwoosh | Customer.io | | --- | --- | --- | | Free plan available | **yes** (up to 1K MAU) | no (14-day trial only) | | Pricing metric | MAU / devices | profiles + API calls | | No feature gating across plans | **yes** (all features on all plans) | no (tier-gated) | | All channels included in base price | yes | yes | | Email sends included in MAU bundle | yes (20/MAU/mo) | overage per contact | | AI copilot included in all plans | **yes** (ManyMoney AI) | no | ### Only at Pushwoosh: AI copilot that drives 40% revenue **growth** in 90 days Compare solutions Autonomous AI that launches campaigns, finds high-intent customers, and optimizes for revenue in real-time. Customer.io offers AI translations and an MCP server, but no autonomous campaign copilot. - 3x campaign velocity (9 to 27 per quarter) - 11.8% conversion on AI-identified segments - Real-time optimization (kills losers in 48h) - 47 A/B tests running simultaneously ## Check out which **results Pushwoosh users achieve** **wetter.com delivers reliable weather alerts with Pushwoosh's fail-proof delivery at scale** Wetter.com sends 5M daily weather alerts to 10.3M push subscribers across 12k+ warning zones without backend strain. Read case study **AvaTrade engages app & web audiences with a beyond-push strategy** An international trading company has engaged and converted its million customers across web & app platforms with the help of Pushwoosh. Read case study **FloSports' HockeyTech keeps up to 46.5% of hockey fans engaged with live push notifications by Pushwoosh** HockeyTech achieved up to 46.5% push engagement on Android and 38% on iOS, far exceeding sports app benchmarks with real-time notifications. Read case study ## Data privacy and security Enterprise buyers require compliance at every level. Pushwoosh is built for organizations that cannot compromise on data protection. **Own hardware in US and EU** Pushwoosh operates on private hardware servers located in the United States and Germany. Your data never leaves certified infrastructure. **99.9% uptime SLA** Enterprise-grade reliability backed by contractual SLA. Available with DPA, MSA, and SLA agreements to meet your legal and procurement requirements. **Private cloud and SSO** Private cloud deployment available for enterprise accounts. SSO support included. HIPAA and SOC 2 compliance for regulated industries. ### See why teams choose Pushwoosh over Customer.io Ask our AI expert how Pushwoosh compares to Customer.io, what migration looks like, and what results you can expect in the first 90 days — get instant answers in a short voice conversation, then book a call with our team only if you want to go deeper. - **Mobile-first engagement** with 500K pushes/sec and a native in-app editor - **No-code Dynamic Content** so marketers can personalize without Liquid syntax - **Device-based pricing** with no per-contact overages or API call fees --- ## Pushwoosh vs Firebase: Side-by-side comparison URL: https://www.pushwoosh.com/products/pushwoosh-vs-firebase/ Compare Pushwoosh vs Firebase. Discover why Pushwoosh offers better features, pricing, and support for mobile engagement and push notifications. Keywords: pushwoosh vs firebase, firebase alternative, push notification comparison, customer engagement platform, firebase pricing, mobile app engagement Pushwoosh vs Firebase ### Pushwoosh: a feature-rich alternative to Firebase at a reasonable price Firebase no longer meeting your needs? Scale your app with Pushwoosh—a customer engagement platform with unlimited user segmentation and advanced messaging automation. ## Pushwoosh and Firebase are different classes of systems ## Pushwoosh is an omnichannel provider Firebase suits small apps, but as your audience and data needs grow, Pushwoosh becomes the better choice. ### Pushwoosh [App push](https://www.pushwoosh.com/products/mobile-push-notifications/) [Web push](https://www.pushwoosh.com/products/web-push-notifications/) [In-app](https://www.pushwoosh.com/products/in-app-messaging/) [Email](https://www.pushwoosh.com/products/emails/) [SMS](https://www.pushwoosh.com/products/sms/) [WhatsApp](https://www.pushwoosh.com/products/whatsapp/) - **Provides a comprehensive set of channels**You can seamlessly use six mobile and web channels right out of the box. - **Automated cross-channel campaigns**For your cross-channel messaging flows, integrate all channels or choose just one or two that you need. - **All channels are managed in one tool**Map and streamline your campaigns, perform reachability checks, and analyze the performance of each channel. ### Firebase Push Web push In-app - **Provides only three channels**You can only send push and web notifications and in-app messages. - **Can't configure cross-channel campaigns**You have to set separate messaging campaigns with push notifications and in-app messages. - **Channels are set in different tools**Pushes are managed in Firebase Cloud Messaging while in-apps are managed in Firebase In-app Messaging, which complicates the workflow. ## Pushwoosh is a fully automated visual tool for entire messaging campaigns Pushwoosh's UI and UX are suitable for both tech and marketing teams ### Pushwoosh - **[Drag-and-drop visual tool](https://www.pushwoosh.com/products/customer-journey/)**Map your campaigns by combining user journey elements on a canvas. - **[Build-and-launch segmentation](https://www.pushwoosh.com/products/marketing-segmentation/)**Define user segments and apply them for targeting, all inside Pushwoosh. - **Boundless timing options**Set as many scheduled and recurring push notifications as you need. - **Fully automated event-triggered messaging**Respond to a user's behavior in real time by setting event triggers. - **Entire messaging flow logic**Set the entire messaging flow logic (refine segments throughout the flow, send follow-up notifications, set time delays, etc.) ### Firebase - **No visual tool**You don't have any builder to map your campaigns. - **Extra tools needed for targeting**You have to import user segments from other Google products: Google Analytics and BigQuery. - **Limited timing options**You can set unlimited scheduled pushes while recurring notifications are limited to 10 per project. - **Extra coding for event-triggered messaging**For event-triggered messages, you need to work with Google Cloud Functions. - **No messaging flow logic**You can't set the entire messaging flow logic, only for simple one-step campaigns. ## Pushwoosh offers predictable pricing With Pushwoosh, you can be certain about your final costs. Can you expect the same level of certainty with Firebase? ### Pushwoosh - **Pay within a transparent monthly plan**Know exactly what you pay each month with access to all platform built-in features. - **No hidden costs for segmentation**Limitless segmentation is already included: you don't have to pay for data queries, as you use a single internal database. ### Firebase - **Pay-as-you-go for additional solutions**Firebase's messaging tool (FCM) is free, but infrastructure products and database usage are paid-as-you-go. - **Costs can escalate based on the number and complexity of audiences**You'll get charged extra if you go over the limits for database queries and function invocations. #### Example of an unclear pricing for segmentation in Firebase: With BigQuery, that is used for audience creation, you're charged $6.25 per 1 TiB of queries (once you exceed the initial quota). However, **it's challenging to determine** 🧐 how this 1 TiB translates into the number and complexity of audiences. This makes Firebase pricing unattractive for apps with larger user bases. ### Calculate your **predictable monthly cost** with Pushwoosh Unlike Firebase's pay-as-you-go model with escalating database query costs, Pushwoosh offers transparent device-based pricing. No hidden segmentation fees, no surprise charges—just straightforward monthly costs. ## Pushwoosh offers an advanced segmentation tool ### Pushwoosh - **Built-in segmentation tools**Set user properties and events directly within the product and combine them in Pushwoosh Segment Builder; No need for external databases. - **Real-time user segmentation**Assign tags, set segment splitters, and event triggers right in the course of the user journey. - **Straightforward use of behavioral filters**Use behavior filters right away in you audience creation and set advanced frequency conditions. ### Firebase - **Need extra tools**You need to set user properties and events in other Google products (Google Analytics and BigQuery) and then import them in FCM console. - **Can't define segments in the course of the user journey**You have to organize user segments prior to engagement. - **Behavioral filters are complicated to use**Before using a behavioral filter, you need to pre-build it as a user property. Moreover, you can't set advanced frequency conditions. ## Pushwoosh provides better tech support and documentation ### Pushwoosh - **Support Team available 24/7: first response within 1 hour**Customer-focused experts dedicated to providing exceptional service and resolving issues with personalized care. - **[User-friendly documentation](https://docs.pushwoosh.com/product/)**Documentation is clear and regularly updated. > Pushwoosh's customer service team has been outstanding to work with. — Terry K. ### Firebase - **Customer support is slower**According to public client reviews, there are occasional mentions of slower response times with Firebase support. - **Confusing documentation**According to public client reviews, Firebase documentation is outdated and hard to understand. > Customer support is late responsive — Amalendu M ## This is why ambitious teams choose Pushwoosh over Firebase > Reasons: Pushwoosh was easier to use and had much more abilities. — Switched from: Firebase > Reasons: Easy user interface and professional customer service, as well as continuous improvement based on user feedback in product development. — Switched from: Firebase and OneSignal > Pushwoosh is simply amazing because it offers a complete user interface that can be used to create, schedule and manage push notifications with a lot of features added and even setting up an entire customer journey. — Alternatives considered: Firebase, Airship, and OneSignal ## Pushwoosh vs. Firebase: Comparison in Detail ### 1. Integration | Feature | Pushwoosh | Firebase | |---------|-----------|----------| | SDK | yes | yes | | APIs | yes | yes | ### 2. Supported channels and features | Feature | Pushwoosh | Firebase | |---------|-----------|----------| | Mobile push notifications | yes | yes | | Web push notifications | yes | yes | | Email | yes | no | | High-speed push notifications | up to 500k a second | no | | SMS | yes | no | | WhatsApp | yes | no | | In-app messaging | yes | yes | ### 3. Segmentation | Feature | Pushwoosh | Firebase | |---------|-----------|----------| | Advanced Segment Builder | yes | no | | RFM segmentation | yes | no | | Import of segments from 3d party user engagement platforms | yes | no | | Assigning user tags right in the UI | yes | no | | Segmentation based on user behavior | yes | yes (via Google Analytics) | | Segmentation based on user data | yes | yes (via Google BigQuery) | ### 4. Personalization | Feature | Pushwoosh | Firebase | |---------|-----------|----------| | Timezone sensitivity | yes | no | | Silent hours | yes | no | | Liquid templates | yes | no | | Dynamic content | yes | yes | | Multi-language messaging | yes | yes | | Deep linking | yes | yes | ### 5. Automated messaging & workflows | Feature | Pushwoosh | Firebase | |---------|-----------|----------| | Automated multichannel workflows builder | yes (Customer Journey Builder) | no | | Reachability check | yes | no | | Recurring campaigns | yes, unlimited | yes, limited to 10 per project | | Time delay options | yes | no | | Scheduled campaigns | yes | yes | | A/B testing | yes, unlimited A/B/n testing | yes, A/B testing | | Frequency capping | yes | yes | ### 6. Analytics | Feature | Pushwoosh | Firebase | |---------|-----------|----------| | Sent, delivered, opened, clicked/CTR | yes | no | | Campaign overview statistics | yes | no | | App usage statistics | yes | yes | | App revenue metrics (conversions, revenue, ARPU) | yes | yes | | A/B tests analytics | yes | yes | | Real-time reporting | yes | no | | User retention analytics | yes | yes | ### 7. Extra features | Feature | Pushwoosh | Firebase | |---------|-----------|----------| | Silent push | yes | no | | Best time to send | yes | no | | Custom subscription prompts for web push notifications | yes | no | | Cross-channel delivery (the same notification can be delivered to different sites or devices, no need to set it up twice for mobile and web) | yes | no | | Push notification preview | yes | yes | | Setting the lifespan of a message | yes (for in-apps) | yes (for pushes) | ### 8. Pricing | Feature | Pushwoosh | Firebase | |---------|-----------|----------| | Predictable and transparent price plans (no charge for data queries) | yes | no | | Good value for money for scaling companies | yes | no | | Free plan | yes | yes | --- ## Pushwoosh vs MoEngage: Side-By-Side Comparison URL: https://www.pushwoosh.com/products/pushwoosh-vs-moengage/ Compare Pushwoosh vs Moengage. Discover why Pushwoosh offers better features, pricing, and support for mobile engagement and push notifications. Keywords: pushwoosh vs moengage, customer engagement platform, marketing automation, push notifications, pricing comparison, mobile engagement Pushwoosh vs Moengage ### What makes Pushwoosh a superior MoEngage alternative With Pushwoosh's customer journey mapping capabilities, you can tailor your mobile messaging campaigns to better suit the needs of your users. ### Pushwoosh's campaign builder offers better customer journey mapping capabilities Campaign builders in Pushwoosh and MoEngage have comparable interfaces and functionality. However, [Pushwoosh Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/) offers some extra capabilities that are not available in MoEngage: - In Pushwoosh, you can start your campaign with any number of segments/events, while in MoEngage's Flows, you can set only one starting segment or event. - In Pushwoosh, you can change the starting trigger event in an already active campaign, while Flows doesn't provide such an option. - In Pushwoosh, you can assign tags to users inside the journey (update user profiles), while Flows doesn't provide such an option. ### Calculate your **predictable monthly cost** with Pushwoosh Unlike MoEngage's MTU-based pricing, Pushwoosh offers transparent pricing based on the number of devices. No hidden fees, no surprises. ## Pushwoosh is a safe and transparent choice if you consider MoEngage alternatives **Pushwoosh offers transparent pricing based on the number of devices.** MoEngage charges for MTU (Monthly Tracked Users), so the total amount is difficult to predict and it may include additional fees. **Pushwoosh stores data on private servers located in the US and Germany. Safety and regulatory compliance are guaranteed.** MoEngage uses a third-party public cloud service. Such approach may be doubtful in terms of data privacy. ### Pushwoosh supports faster and easier integration With Pushwoosh, you can hit the ground running in no time: - The entire process of SDK integration, onboarding, and going into production takes just one month, while the integration with MoEngage can take longer. - Pushwoosh allows a quick setup without a single line of code. - Pushwoosh's UI is convenient for non-tech teams. Marketing managers, copywriters, and editorials can get the hang of our tools quickly. - Less time and load on a company's personnel means excellent time-to-value. Start driving your growth metrics sooner with Pushwoosh! > The platform and its different tools are very easy to use. It is intuitive and allows you to adjust it to the needs of the business. ### Pushwoosh's Customer Success & Support Team exceeds your expectations Our team of experts will accompany you at every step, helping you configure your project, import your user database, integrate the Pushwoosh SDK into your application, and even set up your campaigns. Pushwoosh Custom plans users and customers with the CSM package included get maximum assistance for a seamless experience. In case you encounter any issues, rest assured that our Support Team is always there to help: - Ready for a quick response to any question 24/7. - Priority Support through a dedicated email channel and via voice communications. - First-response time with Priority Support Package: within 1 hour. > One of the key benefits of using Pushwoosh is the level of support and assistance they have offered us. — Ori Matarasso, CMO ## Pushwoosh vs. MoEngage: Comparison in Detail ### 1. Supported channels and features | Feature | Pushwoosh | MoEngage | |---------|-----------|----------| | Mobile push notifications | yes | yes | | Web push notifications | yes | yes | | Email | yes (out of the box) | yes (via 3d party provider) | | SMS | yes (out of the box) | yes (via 3d party provider) | | WhatsApp | yes (via webhooks) | yes (via 3d party provider) | | In-app messaging | yes | yes | | Rich media | yes | yes | | Message inbox | yes | yes | | Content cards | no | yes | | High-speed push notifications (relevant for media and sports) | yes (up to 500k a second) | yes (can be enabled with life segments) | | Event-triggered multichannel workflows | yes (Customer Journey Builder) | yes (Flows) | | API | yes | yes | ### 2. Personalization & segmentation | Feature | Pushwoosh | MoEngage | |---------|-----------|----------| | Tags | yes | yes | | Tags and user data import | yes | yes | | Filter by Tags | yes | yes | | Filter by Events | yes | yes | | RFM segmentation | yes | yes | | Timezone sensitivity | yes | yes | | Geo-based notifications | yes | yes | | Multi-language messaging | yes | yes | | Dynamic content | yes | yes | | Deep linking | yes | yes | ### 3. Automated messaging & workflows | Feature | Pushwoosh | MoEngage | |---------|-----------|----------| | Automated multichannel workflows builder | yes (Customer Journey Builder) | yes (Flows) | | A/B/n testing | yes | yes | | Time triggers | yes | yes | | Event triggers | yes | yes | | Several starting segments/events for one campaign | yes | no | | Assigning tags to users inside the journey | yes | no | | Frequency capping | yes | yes | | User reachability | yes | yes | ### 4. Analytics | Feature | Pushwoosh | MoEngage | |---------|-----------|----------| | Sent, delivered, opened, clicked/CTR | yes | yes | | Aggregated statistics on campaigns | yes | yes | | App usage statistics (DAU, MAU) | yes | yes | | App revenue metrics (conversions, revenue, ARPU) | yes | yes | | A/B/n tests analytics | yes | yes | | Real-time reporting | yes | no | | Automated reporting (sent to email) | yes | yes | | Extended analytics | no | yes | ### 5. Extra features | Feature | Pushwoosh | MoEngage | |---------|-----------|----------| | Silent push | yes | yes | | AI-generated push notifications | yes (AI Composer) | no | | Best time to send | yes | yes | | Push templates | yes | yes | | In-app templates | yes | yes | | AI campaign optimization | no | yes (Sherpa) | ### 6. Pricing | Feature | Pushwoosh | MoEngage | |---------|-----------|----------| | Pricing model | number of devices | MTU (Monthly Tracked Users) | | Predictable pricing, no additional fees | yes | no | | Free trial | yes | yes | | Free plan | yes | no | | Self-service plan | yes | no | --- ## Pushwoosh vs OneSignal: comparison, features, and pricing URL: https://www.pushwoosh.com/products/pushwoosh-vs-onesignal/ Compare Pushwoosh and OneSignal feature-by-feature. Unlimited journeys, RFM segmentation, unlimited data retention, and custom revenue dashboards. Same device-based pricing, more capability. Keywords: pushwoosh vs onesignal, onesignal alternative, unlimited customer journeys, RFM segmentation, revenue analytics dashboard, event-based segmentation Pushwoosh vs OneSignal ### More capability per dollar than OneSignal RFM segmentation, unlimited journeys, custom revenue dashboards, and an autonomous AI copilot — same device-based pricing, priced to scale with you, not against you. Compare solutions ## What is Pushwoosh Customer engagement platform that **turns user data into revenue**. Push, in-app, email, SMS, WhatsApp - all channels in one place. Visual journey builder, smart segmentation, and an AI copilot that optimizes campaigns for revenue automatically. Free plan, no feature gates, transparent pricing. 80K+ Brands worldwide 500K/sec Push throughput 99% Uptime SLA 1 year Event data retention ## Run your own numbers Same rates as the breakdown below, locked to Push only so the comparison stays apples-to-apples. ## Why teams switch from OneSignal **Lower cost at every tier** OneSignal Growth charges $19 base plus $0.012 per MAU — $319 a month at 25,000 MAU. Pushwoosh Push only charges $7 per 1,000 MAU with the first 1,000 free — $168 a month at the same tier. Full breakdown below. **Advanced segmentation** OneSignal added behavioral segmentation in 2025, but it’s limited to message-engagement events (opens, clicks, bounces) and gated by plan-based retention windows. Pushwoosh offers full event-based segmentation, RFM analysis, and build-and-launch segments directly on the campaign canvas — so you can target users by any behavior, not just message interactions, without developer involvement. **Unlimited data retention** OneSignal deletes message data sent via API or Journeys after 30 days and caps reporting history by plan — from 30 days on Free up to 2 years on Enterprise. Pushwoosh keeps event data for 1 year by default and offers unlimited retention on request, so you can run long-term analysis without tier limits. **Revenue analytics** OneSignal has no custom dashboards and no revenue analytics. Pushwoosh gives you ARPU tracking, conversion analysis, custom dashboards, and automated daily reports delivered to your team. ## What each plan costs per month Same device-based pricing model, different numbers. Here's the monthly cost side by side, from a small app to 100K active users. | Monthly active users | Pushwoosh Push only | OneSignal Growth | | --- | --- | --- | | 1,000 | $0 | $31 | | 10,000 | $63 | $139 | | 25,000 | $168 | $319 | | 50,000 | $343 | $619 | | 100,000 | $693 | Sales only | Pushwoosh [Push only](https://www.pushwoosh.com/blog/push-only-new-plan/): $7 per 1,000 MAU, first 1,000 free. OneSignal Growth: $19 base plus $0.012 per MAU, self-serve only up to 50,000 MAU ([source](https://onesignal.com/blog/understanding-onesignals-pricing/)). ## Full feature-by-feature comparison The complete picture. Every capability side by side so you can decide based on facts, not marketing. ### 1. Channels & features | Feature | Pushwoosh | OneSignal | | --- | --- | --- | | Push notifications | yes | yes | | High-speed push (up to 500K/sec) | **yes** | no | | Email | yes | yes | | In-app messaging | yes | yes | | SMS | yes (out of the box) | yes (sales-gated) | | WhatsApp | **yes** | no | | Apple & Google mobile passes | **yes** (out of the box) | no | | In-app drag-and-drop editor | yes | yes | ### 2. Segmentation & personalization | Feature | Pushwoosh | OneSignal | | --- | --- | --- | | Build-and-launch segmentation (on campaign canvas) | **yes** | no | | RFM segmentation | **yes** | no | | Assign user tags inside journey flow | yes | yes | | Timezone sensitivity | yes | yes | | Silent hours / Quiet hours | **yes** | no (manual) | | Dynamic content (no-code) | yes | yes | | Multi-language messaging | yes | yes | ### 3. Automated messaging & workflows | Feature | Pushwoosh | OneSignal | | --- | --- | --- | | Visual multichannel journey builder | yes (Customer Journey Builder) | yes (Journeys) | | A/B testing | unlimited A/B/n | yes | | Autonomous AI copilot | **yes** (ManyMoney AI) | no (assistive AI only) | | Channel reachability check | **yes** | no | | Scheduled campaigns (fully automated) | yes | yes | | Recurring campaigns (fully automated) | yes | yes | | Dynamic time delay | yes (dynamic) | yes (static + condition-based) | | Multiple entry triggers in one campaign | **yes** (2+) | no | | Control campaign flow based on event | yes | yes (Journeys / Wait Until) | | Edit live campaigns without stopping | **yes** | no | | Track all campaign goals (incl. pre-message) | **yes** | no | ### 4. Analytics | Feature | Pushwoosh | OneSignal | | --- | --- | --- | | Delivery metrics (sent, delivered, opened, CTR) | yes | yes | | Individual message metrics on canvas | **yes** | no | | App usage statistics (DAU, MAU) | yes | MAU only | | App revenue metrics (conversions, revenue, ARPU) | **yes** | no | | Customizable dashboards | **yes** | no | | User retention curve graph | **yes** | no | | Campaign goal conversion analysis | **yes** | no | | Data retention period | unlimited by request | 30 days msgs / up to 2 yrs reports | ### 5. Pricing & plans | Feature | Pushwoosh | OneSignal | | --- | --- | --- | | Free plan available | yes (up to 1K MAU) | yes (under 1K MAU; new accounts now, existing Oct 1, 2026) | | Pricing metric | MAU / devices | devices + channel usage | | No feature gating across plans | **yes** (all features on all plans) | no (tier-gated) | | All channels included in base price | yes | channel-based add-ons | | Email sends included in MAU bundle | bundled into MAU (20/MAU/mo) | billed per send (free tier incl.) | | AI copilot included in all plans | **yes** (ManyMoney AI) | no | ## OneSignal Free plan changes - OneSignal's Free plan already requires fewer than 1,000 monthly active users to send mobile push and in-app messages for new accounts (since September 1, 2026); existing accounts follow on October 1 - Above that threshold, those channels move to a paid plan - The limit counts every app in your organization together - It uses a rolling 30-day window, so removing subscribers doesn't drop your count for 30 days - Web push and email on Free are not affected - In the same cycle, OneSignal also raised Free plan caps — Journeys, Data Tags, in-app, AI Agent and MCP — without changing the billing metric itself Source: [OneSignal billing FAQ](https://documentation.onesignal.com/docs/en/billing-faq). Full breakdown: [OneSignal Free plan changes in 2026](https://www.pushwoosh.com/blog/onesignal-free-plan-changes/). Considering a switch? [Ask our AI expert](#book-demo) what migration looks like for your setup. ## Check out which **results Pushwoosh users achieve** **wetter.com delivers reliable weather alerts with Pushwoosh's fail-proof delivery at scale** Wetter.com sends 5M daily weather alerts to 10.3M push subscribers across 12k+ warning zones without backend strain. Read case study **AvaTrade engages app & web audiences with a beyond-push strategy** An international trading company has engaged and converted its million customers across web & app platforms with the help of Pushwoosh. Read case study **FloSports' HockeyTech keeps up to 46.5% of hockey fans engaged with live push notifications by Pushwoosh** HockeyTech achieved up to 46.5% push engagement on Android and 38% on iOS, far exceeding sports app benchmarks with real-time notifications. Read case study ## Frequently asked questions Q: Is Pushwoosh cheaper than OneSignal? A: At every MAU tier above the free threshold, yes. At 25,000 MAU, Pushwoosh Push only is $168 a month against OneSignal Growth at $319. Pushwoosh charges $7 per 1,000 MAU with the first 1,000 free; OneSignal Growth is $19 base plus $0.012 per MAU. Run your own numbers in the [pricing calculator](https://www.pushwoosh.com/pricing/). Q: What is OneSignal's free plan limit? A: Already in effect for new accounts since September 1, 2026; existing accounts follow on October 1. OneSignal's Free plan allows fewer than 1,000 monthly active users for mobile push and in-app messaging. Above that, those channels need a paid plan. The limit is organization-wide and uses a rolling 30-day window. Q: Can I migrate from OneSignal to Pushwoosh? A: Yes. Active users re-register through the Pushwoosh SDK as they open your app, and your existing token base imports from a CSV. The switch takes about a day for the SDK work. [Ask our AI expert](#book-demo) for a walkthrough of your specific setup. Q: Does Pushwoosh have a free plan? A: Yes. The first 1,000 MAU are free every month on Push only, with no platform fee and no feature gating. All platform features are available on the free tier. ### See why teams choose Pushwoosh over OneSignal Ask our AI expert how Pushwoosh compares to OneSignal, what migration looks like, and what results you can expect in the first 90 days — get instant answers in a short voice conversation, then book a call with our team only if you want to go deeper. - **Unlimited journeys** on every plan, with direct event-based and RFM segmentation - **1 year event data retention** by default, unlimited on request - **Custom dashboards, ARPU tracking, and ManyMoney AI** for revenue-focused campaigns --- ## Reachability check for customer journeys | Route around a closed channel URL: https://www.pushwoosh.com/products/reachability-check/ Check whether push, email, SMS, WhatsApp, or LINE can reach someone before a message goes out, and chain checks into a fallback cascade so a closed channel doesn't end the journey. Keywords: reachability check, channel fallback, customer journey branching, omnichannel fallback, push notification fallback cascade, message delivery cascade Customer Journey Builder ### Reachability check + channel fallback Check whether push, email, SMS, WhatsApp, or LINE can reach someone before a message goes out, and route them to another channel when it can't. Chain checks together and a closed channel stops being the end of the journey. Book a demo Start for free ## Get the message there anyway Someone turns off push, or unsubscribes from an email list, and the message you built for them just doesn't land. Nothing in the send report calls it out: the campaign ran, the count went up, and one person never saw it. A fraud alert that only tries push hasn't done its job if push is off. A delivery update that only tries push misses a rider mid-trip with notifications muted. Reachability check catches that before the message goes out, and routes the person to another channel instead of leaving the fallback logic for you to write by hand. ## What Reachability check gives you **5 channels** Push, email, SMS, WhatsApp, and LINE, checked one at a time against that channel's own subscription tag. **2 branches** Reachable and not-reachable, decided the moment the user reaches the element. **Chainable cascades** Feed the not-reachable branch into another check on a different channel: push, then email, then SMS. **Reads a subscription tag** Confirmed for push (Push Alerts Enabled) and email (Unsubscribed Email). It's a subscription tag, not a live delivery signal. **In-app sits outside it** Not one of the 5 checked channels. In-app usually closes a cascade instead, since it reaches anyone who opens the app. **No documented chain limit** Nothing in the docs caps how many checks you can link together. ## What counts as reachable Two of the 5 channels have a published answer for what "not reachable" means. The rest of the tag logic isn't public yet. | Channel | Tag checked | Not-reachable when | | --- | --- | --- | | Push | Push Alerts Enabled | Tag is false | | Email | Unsubscribed Email | Tag is true | | SMS, WhatsApp, LINE | Not published | Not published | That's a subscription tag, not a delivery attempt happening in real time. A user marked reachable can still miss the message further down the chain if their device is offline or the app is gone by then. What this element gives you that a general condition node doesn't is the branch itself: a purpose-built reachable/not-reachable split you drop on the canvas and chain, instead of wiring a generic condition or wait step to subscription data by hand. ### Chain checks into a cascade Route the not-reachable branch of a push check into an email check, and that check's not-reachable branch into an SMS or WhatsApp check. Each step narrows the audience to people the previous channel couldn't reach, until the message lands or runs out of channels to try. ### Close the cascade with in-app In-app isn't one of the 5 channels this element checks, but it's the common last stop. An in-app message reaches anyone who opens the app, whatever their subscription status on every other channel. ## What makes a journey omnichannel Omnichannel means more than listing 5 channels in the settings. It means the journey can tell, person by person, when a channel is closed, and react before the send fails quietly. Reachability check is what gives [Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/) that: a way to route around a closed channel instead of just listing the channels you have. ## Where this earns its place **Critical-alert cascades** Fraud alerts, appointment reminders, and outage notices route to whichever channel is open, since these can't just go unsent. **Time-sensitive status updates** Order and ride status updates fall back to SMS the moment push is closed, in food delivery and ride-hailing. **Transactional confirmations** Order confirmations fall back to email so a missed push doesn't turn into a support ticket. - Fintech / banking - Food delivery - Ride-hailing / taxi - E-commerce / retail - Marketplaces - Healthcare / telemed - Creator / subscription apps ## One check among the channels it protects ### Built for the channels it falls back between A cascade is only as good as the channels behind it: [Mobile push](https://www.pushwoosh.com/products/mobile-push-notifications/) as the first try, [Email](https://www.pushwoosh.com/products/emails/) as the fallback, [SMS](https://www.pushwoosh.com/products/sms/) or [WhatsApp](https://www.pushwoosh.com/products/whatsapp/) to close it out. [Condition split](https://www.pushwoosh.com/products/condition-split/) looks similar: a node, two or more branches, evaluated once. The difference is what it reads: a segment, tag, or event value already on the profile, versus whether a channel is open. Both live inside [Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/), on the same canvas as every other flow-control element. ## The data behind it stays on infrastructure you can name The subscription tags a Reachability check reads run through the same infrastructure as the rest of the platform: Pushwoosh's own hardware in the US and Germany, under GDPR and BDSG. Full detail sits on the [data safety](https://www.pushwoosh.com/products/data-safety/) page. ## How it works **Place it where you'd otherwise pick a channel** Drop Reachability check on the canvas at the point where a message is about to go out on a specific channel. **Pick the channel to check** Choose push, email, SMS, WhatsApp, or LINE. The element reads that channel's subscription tag and splits into 2 branches: reachable and not-reachable. **Route both branches** Reachable continues straight into that channel's send step. Route not-reachable into another Reachability check for a different channel, or into an in-app message as a catch-all. Read the docs See the journey builder ## What to keep in mind **A few things worth checking before you build a cascade around it.** - Checks a subscription tag, not a live delivery attempt. Reachable means the tag says so, not that the message has arrived. - The exact tag is confirmed for push and email only. SMS, WhatsApp, and LINE aren't documented at the same level of detail. - No documented limit on how many checks you can chain. - In-app isn't one of the 5 checked channels. It typically closes a cascade rather than sitting inside one. - This checks channel availability specifically. For a segment, tag, or event value already on the profile, use [Condition split](https://www.pushwoosh.com/products/condition-split/) instead. ## FAQ Q: What's the difference between Reachability check and Condition split? A: Reachability check looks specifically at whether a channel is open for someone, using that channel's subscription tag. Condition split branches on any segment, tag, or event value already on the profile, with no tie to a specific channel. [See Condition split](https://www.pushwoosh.com/products/condition-split/). Q: Which channels does it check? A: Push, email, SMS, WhatsApp, and LINE. In-app isn't one of them, and is more commonly used to close a cascade instead. The exact tag Pushwoosh checks is published only for push and email; SMS, WhatsApp, and LINE aren't documented at the same level of detail. Q: Does reachable mean the message will arrive? A: No. The element checks a subscription tag, not a live delivery attempt, so a reachable user's device could still be offline, or the app could be gone by the time the message tries to send. Q: How many checks can I chain together? A: There's no documented maximum. Chain as many as the channel list you're falling back through needs. ## Reach them on whichever channel is open Chain a Reachability check for every channel a message could use, and stop treating a closed channel as a dead end. Book a demo Start for free --- ## Real-time segmentation | Dynamic customer targeting URL: https://www.pushwoosh.com/products/real-time-segmentation/ Drive engagement with real-time segmentation. Create dynamic audiences that update instantly based on behavior, trigger timely campaigns, and maximize conversions. Keywords: real-time segmentation, dynamic segmentation, behavioral segmentation, RFM segmentation, customer targeting, audience automation, behavioral triggers Segmentation ### Real-time segmentation for marketing automation Create dynamic audiences that update instantly based on behavior. Trigger campaigns at the exact moment customers take action, not hours or days later. Request demo Start for free ## What **real-time segmentation** delivers **Instant audience updates** Segments refresh in real-time as user behavior changes. No batch processing, no delays. Users enter and exit audiences the moment they take action. **Behavioral triggers** Launch campaigns automatically when users enter segments. Abandoned cart, high-intent browsing, churn risk, and VIP status changes trigger instantly. **No manual list management** Segments build themselves from events and behavior. No CSV uploads, no manual tagging, no outdated lists. Always current, always accurate. **Maximize conversion windows** Reach customers during micro-moments of high intent. Real-time segmentation ensures you message users when they are most likely to convert. ## How real-time segmentation works Event-based segmentation ### Segments that react to every action Build audiences based on any event: purchases, app opens, page views, feature usage, cart additions. Segments update instantly when events fire. - **Custom events**Track any user interaction your app records - **Compound filters**Combine events with AND/OR logic for precise targeting - **Instant enrollment**Users enter segments the moment they match your criteria Example: create segment "viewed product 3+ times in 48 hours without purchase" and users enter automatically as they browse. RFM segmentation ### RFM analysis in real-time Automatic recency, frequency, and monetary segmentation. Users move between segments (champions, at-risk, hibernating) as their behavior changes. - **Recency**Days since last purchase, app open, or key action - **Frequency**How often users complete target actions in a given period - **Monetary value**Total spend, average order value, lifetime revenue - **Auto-movement**Customers shift between RFM tiers with every transaction Example: customer who has not purchased in 60 days automatically moves to at-risk segment and receives a retention offer. Behavioral pattern detection ### Identify intent from behavior patterns Combine multiple events to detect high-intent moments. Segment by activity patterns, not just single actions. - **Multi-condition logic**Chain events: viewed product 3+ times AND compared options AND no purchase in 30 days - **Time-window filters**Scope conditions to specific periods (last 24h, last 7 days) - **Cross-channel signals**Combine app, web, and email behavior in one segment Example: users who viewed a loan calculator 3+ times, compared rates, and browsed competitor sites enter a high-intent loan segment. Dynamic audience sizing ### See segment sizes update live Watch your segments grow and shrink in real-time. Know exactly how many users match your criteria right now, not yesterday. - **Live counters**Segment size updates as users enter and exit - **Estimate reach before sending**See your audience size before launching a campaign - **Trend tracking**Monitor segment growth over time Example: Black Friday segment tracking "users who added items to cart in the last hour" updates every second. ## Why real-time segmentation matters #### Static segmentation - **Daily batch processing**Audiences update once per day or slower. - **Missed intent windows**Users convert before your campaign reaches them. - **Manual list management**CSV exports, tagging, and cleanup required. - **Yesterday's behavior**Messages based on stale data, not current actions. - **Irrelevant timing**Campaigns arrive hours after the triggering moment. #### Real-time segmentation - **Instant updates**Audiences refresh the moment behavior changes. - **Peak intent targeting**Reach users at their highest conversion likelihood. - **Fully automated**Segments build and maintain themselves. - **Current behavior**Always based on what users are doing right now. - **Timely delivery**Campaigns trigger in seconds, not hours. ## Segment by anything, update in real-time **Behavioral events** Any custom event from your app: page views, feature usage, purchases. Segment on 'viewed pricing page 3+ times' or any tracked action. **RFM scoring** Automatic customer value scoring. Champions, loyal customers, at-risk, and hibernating segments update with every transaction. **User properties** Demographics, location, device, subscription status, and plan type. Segment by 'premium users in New York' or any stored attribute. **Engagement level** Daily and monthly active users, session frequency, and activity patterns. Identify lapsed users the moment activity drops. **Purchase behavior** Order value, product categories, purchase frequency, and cart size. Segment by 'average order value above $100' automatically. **Geo-location** Real-time location-based segments. Delivery zones, store proximity, and regional offers for users within a defined radius. **Time-based** Lifecycle stage, days since signup, subscription renewal date. Catch users with 'trial ending in 3 days' without any manual work. **Predictive (AI-powered)** Churn risk, conversion likelihood, and high-intent moment detection. Surface users with 75% likelihood to convert in the next 24 hours. ## Start segmenting in real-time Build dynamic audiences that update instantly, trigger campaigns automatically, and reach customers at the exact moment they are most likely to convert. Request demo Start for free --- ## Reduce churn rate | Predictive churn management URL: https://www.pushwoosh.com/products/reduce-churn-rate/ Retention solution with proven ROI. Reduce churn rates, increase customer lifetime value, and build loyalty with predictive churn prevention strategies. Keywords: reduce churn rate, churn prevention, subscription retention, churn management SaaS, customer retention automation Churn prevention ### Reduce churn rate for SaaS and **subscriptions** Stop losing customers you could save. Spot churn early, act before they cancel. Request demo Start for free ## What churn is costing you **right now** Before you fix churn, you have to feel it. Small monthly percentages compound into massive annual revenue destruction, and every churned customer also burns the acquisition cost you paid to win them. **5% monthly churn equals 46% annual customer loss.** A "small" monthly number quietly erases almost half your customer base in a year. ### The real math of monthly churn | Monthly churn | Annual customer loss | What it means | | --- | --- | --- | | **5%** | 46% | You replace nearly half your base every year just to stand still | | **3%** | 31% | A third of customers gone annually, plus the cost to replace them | | **2%** | 22% | Healthy for most SaaS, but still hundreds of thousands in lost revenue at scale | | **1%** | 11% | Best-in-class retention, where growth compounds instead of leaks | ## Catch churn **before** it's too late Churn is rarely a sudden decision. It shows up first as a pattern of behavior. Unify every signal in the [customer data platform](https://www.pushwoosh.com/products/cdp/), set risk thresholds for your product, and let automation respond the moment a customer drifts toward the exit. Early detection ### Four signal categories that predict churn Most products already collect everything needed to predict churn. The difference is acting on it. These four categories cover the behavioral, commercial, and emotional warning signs that precede almost every cancellation. Switch between them below to see what to monitor, the thresholds that predict churn, and the automated response each one should trigger. Engagement decline #### Engagement decline signals **What to monitor**Login frequency drops, session duration falling more than 30% over 30 days, key features going unused, fewer pages per session, and declining open rates. - 50% drop in weekly logins: medium churn risk - 70% drop in feature usage: high churn risk - 14 or more days without login for a daily product: critical risk - 3 consecutive missed weekly emails: moderate risk **Automated response**Medium risk enters a re-engagement campaign. High risk gets a retention offer plus a success check-in. Critical risk triggers immediate multi-channel outreach. **Example:** a user was logging in daily, now 8 days have passed since their last session. Churn risk fires a "we miss you" in-app message on their next visit, plus an email if there is no visit within 3 more days. Product adoption #### Product adoption signals **What to monitor**Core feature usage, feature breadth (one feature versus many), integration usage, advanced feature adoption, and setup completion. - Using only 1 of 5 core features: moderate risk - Never completed onboarding: high risk - Removed an integration: high risk - Usage declining back to baseline: moderate risk **Retention response**Low adoption triggers a feature education campaign. Incomplete setup triggers a guided onboarding prompt. A removed integration triggers a "what happened?" outreach. **Example:** a SaaS user only ever used 1 of 6 core features in 90 days. An education series on the features they are missing lifts adoption, and churn risk drops. Deliver it with [in-app education campaigns](https://www.pushwoosh.com/products/in-app-messaging/). Commercial and billing #### Commercial and billing signals **What to monitor**Payment failures (soft and hard), plan downgrade requests, repeated billing page visits, pricing page visits, invoice disputes, and cancellation page visits. - Failed payment: immediate dunning campaign - Billing page visited more than 3 times: price sensitivity signal - Pricing page plus competitor comparison: active shopping - Downgrade request: churn precursor **Retention response**Failed payments enter a dunning sequence (day 1, 3, 7). Price sensitivity triggers a value demonstration campaign. Competitor shopping triggers a competitive retention offer. **Example:** a user visits the pricing page 4 times in 2 weeks. A price sensitivity flag fires a proactive value email: "here is what your plan gets you," paired with an ROI calculator. Support and sentiment #### Support and sentiment signals **What to monitor**Support ticket volume, ticket sentiment, NPS and CSAT responses, rejected feature requests, community activity, and review site activity. - 3 or more support tickets in 30 days: frustration signal - NPS score below 6: detractor, high churn risk - Negative CSAT after support: unresolved frustration - Went quiet after being active in the community: disengagement **Retention response**High ticket volume triggers proactive success outreach. Low NPS triggers a personal recovery campaign. Negative CSAT triggers an immediate follow-up from the success team. **Example:** a user submits 4 support tickets in 2 weeks. A proactive success check-in resolves the issue, and churn is prevented before it starts. ## Automated campaigns for every churn **scenario** Six campaign types cover the full churn journey, from the first engagement dip to winning customers back after they leave. Each one triggers automatically off the signals above and runs without manual work. Campaign 01 ### Early warning re-engagement **Trigger**Engagement drop detected (medium risk). **Goal**Re-engage before churn risk escalates. **Flow**Day 1, in-app message on next visit: "Welcome back, here is what's new." Day 3 with no visit, push notification: "You have unread updates." Day 5, email with quick tips. Day 7, SMS if available. **Result:** 45% re-engagement rate from at-risk users. Campaign 02 ### Feature adoption push **Trigger**User not adopting the key value-driving features. **Goal**Increase product stickiness through education. **Flow**Week 1 email: "You are using only X% of the product." Week 2 in-app tooltip on the unused feature. Week 3 case study email. Week 4 personal outreach. **Result:** 35% feature adoption increase and 28% churn reduction for users who adopt 3 or more features. Pair it with [push notification campaigns](https://www.pushwoosh.com/products/mobile-push-notifications/) for reach. Campaign 03 ### Value demonstration **Trigger**Price sensitivity signals or repeated billing page visits. **Goal**Reinforce ROI before a customer cancels over price. **Flow**Day 1, a personalized value report. Day 3, an in-app ROI dashboard. Day 7, a similar-customer success story. Day 14, a loyalty discount or plan optimization offer. **Result:** 32% fewer price-related cancellations and 22% conversion on loyalty offers. Campaign 04 ### Save the cancel **Trigger**Cancellation page visit or cancellation initiated. **Goal**Last-chance intervention before a confirmed cancel. **Flow**On the cancellation page, surface alternatives. On cancel initiated, offer pause or downgrade. After cancellation starts, send a save offer, then a final attempt 24 hours later. **Alternatives offered:** pause for 1 to 3 months, downgrade a tier, extend the trial, switch billing frequency, or apply a loyalty discount. **Result:** 28 to 35% save rate on active cancellations, and 42% choose pause over a full cancel. Campaign 05 ### Dunning and payment recovery **Trigger**Payment failure detected. **Goal**Recover failed payments before involuntary churn. **Flow**Day 0 email: "Payment failed, please update your card." Day 1 push. Day 3 in-app suspension warning. Day 5 SMS final notice. Day 7, suspension plus recovery email. Every message links straight to a one-click payment update. **Result:** 68% recovery on failed payments with automated dunning versus 35% without. Build the sequence with [automated email campaigns](https://www.pushwoosh.com/products/emails/). Campaign 06 ### Win-back after churn **Trigger**Customer cancels or churns. **Goal**Re-acquire churned customers. **Flow**Day 1, a "sorry to see you go" feedback request. Day 7, "here is what changed." Day 30, a comeback incentive. Day 60, a final best offer. Day 90, long-term nurture with product updates only. **Result:** 12 to 18% win-back rate from churned customers within 90 days, especially when the offer addresses why they left. ## Reach at-risk customers on **every channel** Multi-channel retention saves 2.4x more customers than email alone. Start with the least intrusive channel and escalate only when the previous one goes unanswered, all orchestrated in the [customer journey builder](https://www.pushwoosh.com/products/customer-journey/). **In-app messages** Best for catching users the moment they return: welcome-back messages, feature highlights, value summaries, and pause options on the cancellation page. Helpful, not desperate. A user who returns after a 10-day absence sees a full-screen welcome with a summary of what's new. **Email** Best for detailed value demonstrations, case studies, ROI reports, and win-back sequences after churn. Informative and personal. A monthly value email recaps what the customer accomplished and shows how to do even more. **Push notifications** Best for immediate attention: re-engagement nudges after absence, payment alerts, and time-sensitive offers. Brief and actionable. Seven days since last login triggers a push highlighting three new things to come back for. **SMS** Reserved for critical moments: payment failure final notices, suspension warnings, and high-value at-risk customers. Urgent but not alarming. On day 5 of a failed payment, an SMS warns that access suspends in 48 hours with a one-tap update link. ## What works in churn **prevention** Eight principles separate retention programs that move the number from those that just send more email. **Act early, not at cancellation** 80% of churn is decided weeks before cancellation. Intervening at the cancel page saves 20 to 35%. Intervening 30 days early saves 50 to 65%. Act on the first engagement drop, not the final click. **Segment by reason, not just risk score** Same risk, different reasons, different solutions. A disengaged user needs re-engagement, a price-sensitive user needs a value demo, and a user missing a feature needs roadmap transparency, not a discount. **Make cancellation harder, not impossible** Offer alternatives like pause, downgrade, and plan change, and capture exit feedback. Do not make cancellation so painful it damages the brand. A good flow sees 35% choose an alternative over leaving. **Personalize retention offers** Blanket '20% off' to every churner is lazy. High-value customers warrant more aggressive retention, price-sensitive customers want plan optimization, and feature problems need education, not a discount. **Fix the product, not just the messaging** Churn data points straight at product gaps. The same feedback repeated is a roadmap item. Campaigns buy time, but when 50% of churners cite one missing feature, building it cuts churn from that segment by 60%. **Use exit data to improve onboarding** Churners who never adopted a feature reveal an onboarding gap. Users who skip a key integration in week 1 churn 3x more, so adding an integration prompt to onboarding cuts churn 22%. **Reward loyalty, not just win-back** Spend more on keeping happy customers than on saving leaving ones. Loyalty discounts, milestone rewards, and annual plan incentives pay off: annual plans convert 40% of monthly subscribers and cut voluntary churn 65%. **Measure cohort retention, not snapshots** Cohort retention shows real product improvement, while snapshot churn misleads. Track whether the 2024 cohort stays longer than 2023: a jump from 65% to 78% 12-month retention is genuine progress. ## Reduce churn in **4 weeks** You do not need a data science team or a predictive model to start. Behavioral signals and a few core campaigns deliver measurable results in the first month. **Week 1: baseline and detection setup** Track key engagement signals (logins, feature usage, billing page visits), define churn risk thresholds for your product, calculate your current churn rate and its cost, and segment customers by risk. Connect the [customer data platform](https://www.pushwoosh.com/products/cdp/) for a unified view. Deliverable: you know your churn rate, its cost, and your top 100 at-risk customers. **Week 2: first retention campaigns** Launch the three highest-ROI campaigns in order: a dunning sequence for payment recovery, a re-engagement message for lapsed users, and a cancellation intervention with a pause or downgrade option. Deliverable: three campaigns live, with first retention results within days. **Week 3 to 4: expand coverage** Add a feature adoption email series, a monthly value report, and a win-back sequence for recently churned customers. Connect more signals: support tickets, NPS and CSAT triggers, and usage analytics events. Deliverable: a full retention suite covering every major churn scenario. **Month 2 and beyond: optimize and automate** Layer in predictive churn scoring, personalized offers by segment, and A/B testing on messages and offers. Expect 10 to 15% churn reduction by month 1, 20 to 30% by month 3, and 30 to 40% compounding by month 6. ### Start reducing churn **today** See how SaaS and subscription companies reduce churn by 25 to 40% with automated retention campaigns. One demo shows you exactly what's possible for your business. Request demo Start for free --- ## Product replenishment reminders | Drive repeat sales URL: https://www.pushwoosh.com/products/replenishment-reminders/ Boost repeat purchases with replenishment reminders. Automate reorder alerts based on product lifecycle and drive predictable recurring revenue. Keywords: replenishment reminders, reorder reminders, product replenishment, repeat purchase automation, reorder alerts Replenishment reminders ### Turn one-time buyers into repeat customers with replenishment reminders Consumable products run out. Be there when they do. Automate replenishment reminders that reach customers at the right moment in their product lifecycle, driving predictable repeat purchases and recurring revenue with Pushwoosh. ## Predictable revenue from automated replenishment campaigns 25X higher conversion into target action +70% repeat purchases with lifecycle campaigns +40% average order value with personalization ## Replenishment reminders built for e-commerce marketers ### Trigger reorder reminders based on product lifecycle Every product has a natural usage cycle. Pushwoosh lets you define replenishment windows for each product category and automatically send reorder reminders before customers run out. - **Product lifecycle triggers**: Set replenishment intervals for each product category. A 30-day supply of vitamins triggers a reminder at day 25. A 60-day skincare product sends an alert at day 50 - **Purchase history tracking**: Pushwoosh tracks each customer's order dates and product quantities to calculate personalized reorder timing based on their actual consumption patterns - **Smart scheduling**: Adjust reminder timing dynamically based on individual purchase frequency. Customers who reorder early get earlier reminders, while those who stretch their supply receive later nudges This means every customer gets a replenishment reminder precisely when they need it, not on an arbitrary schedule that misses the mark. ### Reach customers on the right channel at the right time A replenishment reminder only works if customers see it. Pushwoosh coordinates reorder alerts across push notifications, [email](https://www.pushwoosh.com/products/emails/), in-app messages, SMS, and WhatsApp to maximize reach and response. - **Omnichannel sequences**: Start with a push notification when the replenishment window opens, follow up with an email featuring the product image and one-tap reorder link, then send an SMS for customers who haven't responded - **Channel preference routing**: Automatically deliver reminders through each customer's most responsive channel, whether that's push, email, or WhatsApp - **Cross-channel coordination**: Ensure customers never receive duplicate reminders across channels, even when campaigns span multiple touchpoints So you can maximize reorder rates by meeting customers where they are, instead of relying on a single channel and hoping for the best. ### Personalize every reminder with product and order data A generic "time to reorder" message gets ignored. Pushwoosh pulls real-time product and order data into your replenishment campaigns so every reminder feels relevant and actionable. - **Dynamic product content**: Automatically include the product name, image, last order date, and a direct reorder link in every reminder. Customers see exactly what they need to replenish - **Personalized incentives**: Offer loyalty discounts, bundle deals, or free shipping to customers approaching their reorder window. Test different incentive levels by [customer segment](https://www.pushwoosh.com/products/segmentation-ecommerce/) to optimize margin - **Stock and price updates**: Notify customers of price drops or limited availability on products they regularly purchase, creating urgency that drives immediate reorders Which means each reminder is a personalized shopping prompt that makes reordering effortless, not another notification customers swipe away. ### Segment customers by replenishment behavior Not every customer replenishes the same way. A loyal subscriber who reorders every month needs a different approach than a sporadic buyer. Pushwoosh [behavioral segmentation](https://www.pushwoosh.com/products/behavioral-segmentation/) lets you tailor replenishment strategies to each customer profile. - **Reorder frequency segments**: Identify regular replenishers, occasional buyers, and lapsed customers. Apply different messaging cadences and incentive levels to each group - **Product affinity targeting**: Segment customers by the product categories they replenish most frequently. Cross-sell complementary items alongside reorder reminders for related products - **RFM-based prioritization**: Focus your strongest offers on high-value customers showing signs of churn, while keeping reminders lightweight for loyal repeat buyers who need just a gentle nudge This means you allocate your discount budget where it drives the most impact, increasing replenishment rates without eroding margins across your entire customer base. ### Build automated replenishment journeys A single reminder is rarely enough. Pushwoosh [Customer Journey](https://www.pushwoosh.com/products/customer-journey-ecommerce/) Builder lets you design multi-touch replenishment sequences that adapt based on customer response and drive consistent reorder behavior over time. - **Visual journey canvas**: Map out your entire replenishment flow with drag-and-drop, from the first reminder to the escalation offer for non-responders - **Conditional branching**: If a customer opens the reminder but doesn't reorder, send a follow-up with a discount code 48 hours later. If they reorder, reset their replenishment timer and exit them from the current flow - **A/B testing**: Experiment with different reminder timing, message formats, and incentive levels to continuously improve your reorder conversion rates So you can build a complete replenishment system that runs around the clock, turning one-time [e-commerce](https://www.pushwoosh.com/products/e-commerce-solution/) purchases into predictable recurring revenue while your marketing team focuses on growth. ### See replenishment reminders in action Discover how automated replenishment campaigns, behavioral segmentation, and omnichannel messaging help e-commerce brands drive predictable repeat purchases. Watch our demo to see the platform at work. ## Why e-commerce marketers choose Pushwoosh for replenishment reminders **Product lifecycle triggers** Define replenishment windows for every product category. Reminders launch automatically based on each customer's purchase date and product usage cycle. **Behavioral segmentation** Segment customers by reorder frequency, product affinity, purchase value, and engagement history for precision replenishment targeting. **Omnichannel delivery** Coordinate replenishment reminders across push notifications, in-app messages, email, SMS, and WhatsApp in a single automated flow. **Dynamic personalization** Pull live product data, order history, and pricing into every replenishment message automatically. No manual content updates needed. **Replenishment analytics** Track reorder rates, time between purchases, replenishment revenue, and campaign ROI. Identify which products and segments drive the most recurring revenue. **Visual journey builder** Design multi-step replenishment flows with drag-and-drop. Set conditions, delays, and branching logic without writing any code. ## Success stories from e-commerce marketers **Fashion platform achieves 91.9% CTR with personalized campaigns** Bantoa turned generic messaging into personalized campaigns based on style preferences and shopping behavior. Segment-based targeting drove 94% monthly subscriber activity and +28% growth in registered users. Bantoa's case **Food delivery app grows DAU 10x with behavior-triggered campaigns** HungryNaki built automated campaigns triggered by homepage visits, menu views, and order events. Personalized multilanguage messaging drove a 2.6x increase in MAU and higher average order value. HungryNaki's case **Pizza chain drives $2400+ revenue from single push campaigns** Telepizza created location-based campaigns that deliver special offers when customers enter restaurant geozones. Targeted pushes achieve 4-7% conversion rates and drive measurable sales growth. Telepizza's case **Coupon app achieves 67.4% conversion with lifecycle campaigns** Omada's Almowafir app built behavior-based campaigns that guide shoppers from discount discovery to purchase. The personalized approach increased D30 retention by 4% and converted two-thirds of users to target actions. Omada's case ## FAQ Q: What are replenishment reminders and how do they drive repeat sales? A: Replenishment reminders are automated messages sent to customers when it's time to reorder a product they previously purchased. They work by tracking the product's typical usage lifecycle and the customer's purchase date, then triggering a reminder before the product runs out.\n\nFor example, if a customer buys a 30-day supply of protein powder, Pushwoosh can automatically send a push notification or email around day 25 reminding them to reorder. The message includes the product name, image, and a direct link back to checkout for one-tap reordering.\n\nReplenishment reminders are especially effective for consumable and perishable goods: supplements, skincare, pet food, cleaning supplies, baby products, and similar items with a predictable usage cycle. E-commerce brands using Pushwoosh replenishment campaigns see significant increases in repeat purchase rates because they reach customers at the exact moment of need, rather than relying on customers to remember on their own. Q: How does Pushwoosh calculate the right timing for replenishment reminders? A: Pushwoosh uses a combination of product lifecycle data and individual customer behavior to determine optimal reminder timing.\n\nFirst, you define the default replenishment window for each product category. A 30-day vitamin supply gets a 25-day trigger. A 90-day water filter gets an 80-day trigger. These defaults provide the baseline.\n\nThen, Pushwoosh refines the timing based on each customer's actual purchase patterns. If a customer consistently reorders their vitamins at day 22 instead of day 30, the system adapts and sends their reminder earlier. If another customer stretches a 30-day supply to 45 days, their reminder shifts accordingly.\n\nYou can also set escalation sequences. If the first reminder doesn't result in a reorder, a follow-up message goes out a few days later, potentially with an incentive. Customer Journey Builder handles all the conditional logic automatically, so each customer receives reminders on a personalized schedule. Q: What channels work best for replenishment reminders? A: Pushwoosh supports replenishment reminders across push notifications, in-app messages, email, SMS, and WhatsApp. Each channel has strengths for different stages of the replenishment flow.\n\nPush notifications are the strongest first touchpoint because they appear directly on the customer's device with minimal friction. A simple 'Your protein powder is running low. Reorder now' push with a deep link to checkout drives immediate action.\n\nEmail works well as a follow-up channel because it provides space for product images, bundle recommendations, and detailed incentive offers. In-app messages catch customers who are already browsing your app and can surface a reorder prompt at the right moment.\n\nSMS and WhatsApp deliver near-100% open rates and work well for time-sensitive offers like expiring discounts on reorder items.\n\nThe most effective approach combines channels in a coordinated sequence. Pushwoosh manages channel coordination automatically, ensuring customers never receive duplicate reminders across touchpoints. Q: Which product categories benefit most from replenishment reminders? A: Replenishment reminders work best for products with a predictable consumption cycle. The top-performing categories include:\n\n**Health and wellness**: Vitamins, supplements, protein powder, medications, and personal care products with defined supply durations.\n\n**Beauty and skincare**: Moisturizers, serums, cleansers, and cosmetics that customers use daily and need to replace regularly.\n\n**Food and beverages**: Coffee, tea, snacks, pet food, baby formula, and other grocery staples with consistent usage patterns.\n\n**Household supplies**: Cleaning products, laundry detergent, air fresheners, water filters, and similar consumables.\n\n**Pet care**: Pet food, treats, flea treatments, and other recurring pet needs.\n\nThe common thread is that customers need these products regularly and often forget to reorder until they run out. Replenishment reminders fill that gap by prompting customers to buy before the product is gone, reducing the chance they switch to a competitor out of convenience. Q: Can I personalize replenishment reminders for different customer segments? A: Yes. Pushwoosh enables detailed segmentation for replenishment campaigns based on multiple criteria:\n\n**Reorder frequency**: Identify loyal monthly replenishers versus sporadic buyers and adjust messaging intensity accordingly. Regular buyers may need just a gentle nudge, while inconsistent buyers may need a stronger incentive.\n\n**Purchase value**: High-value customers can receive premium treatment like early access to new product versions or exclusive bundle offers, while budget-conscious segments respond better to discount-driven reminders.\n\n**Product category**: Customers who buy skincare products get beauty-specific messaging and cross-sell recommendations, while supplement buyers receive health-focused content.\n\n**Engagement level**: Adapt the number of touchpoints based on how customers interact with your reminders. Highly engaged customers convert from a single push, while less responsive segments may need a multi-step email sequence.\n\nAll segments update in real time as customer behavior changes, so replenishment strategies automatically adapt to each customer's evolving patterns. Q: How do I measure the ROI of replenishment reminder campaigns? A: Pushwoosh provides comprehensive analytics for every replenishment campaign. Key metrics you can track include:\n\n**Reorder rate**: The percentage of customers who complete a repurchase after receiving a replenishment reminder, compared to customers who did not receive one.\n\n**Replenishment revenue**: Total revenue generated from reorders attributed to your reminder campaigns, broken down by product category and customer segment.\n\n**Time between purchases**: Track how reminders shorten the gap between orders. Faster reorder cycles directly increase customer lifetime value.\n\n**Channel performance**: Compare conversion rates across push notifications, email, SMS, and other channels to identify which touchpoints drive the most reorders.\n\n**Incentive efficiency**: Measure whether discount-driven reminders generate enough additional revenue to justify the margin impact, so you can optimize incentive levels over time.\n\nAll analytics are available in real-time dashboards and can be exported for deeper analysis. Use these insights to continuously refine your replenishment timing, messaging, and segmentation strategy. --- ## RFM segmentation software for customer value tiering URL: https://www.pushwoosh.com/products/rfm-segmentation/ Score every user on recency, frequency, and monetary value, and get the 10 standard RFM segments as ready tags and audiences you can send to. Keywords: RFM segmentation, RFM analysis, RFM model, customer value segmentation, champions segment, at risk customers, customer lifecycle segmentation RFM segmentation ### Score every customer by value in one click Pushwoosh scores your users 1 to 5 on how recently they bought, how often they buy, and how much they spend. One calculation returns the 10 standard RFM segments, from Champions to Hibernating, as tags and audiences you can send to. Use them to start a Customer Journey, or as conditions inside any other segment. Book a demo Start for free ## What the RFM tab gives you **One-click calculation** Pick the event, press Calculate. **Scores of 1 to 5** Every user ranked on each axis. **10 named segments** Champions, At risk, Hibernating, and 7 more. **3 reusable tags** Recency, Frequency, and Monetary on the user profile. **RF-only mode** Skip Monetary where there is no revenue event. **Per-segment stats** User count, share of your base, average spend. ## How the scores are built The wizard reads the history of one event you nominate as the valuable action, then turns it into 3 scores per user. | Axis | What it measures | Score | | --- | --- | --- | | Recency | Time since the user last fired the event | 1 to 5 | | Frequency | How many times the user fired it | 1 to 5 | | Monetary | Value on the event's Integer or Price attribute | 1 to 5, optional | Each score sits on the user profile as a custom tag, so the same numbers are available in the segment builder, in journey condition splits, and in message content. Businesses without a revenue event to point at pick none for the monetary attribute and score on recency and frequency alone. That covers apps where the action worth scoring is a lesson completed, a workout logged, or an episode watched. ## The 10 segments you get back Every user with history on that event ends up in one of these tiers. | Segment | Who lands here | Where to take them | | --- | --- | --- | | Champions | Bought recently, buy often, spend the most | Early access, loyalty tiers, referral asks | | Loyal customers | Frequent buyers with steady recent activity | Cross-sell, review requests, service messages | | Potential loyalists | Recent buyers at an average frequency | Event-based prompts to buy again | | New customers | Bought once, very recently | Onboarding and a reason to return | | Promising | Recent, low frequency, clear intent | Follow-ups on the category they browsed | | Needing attention | Above-average history, activity slipping | Offers built on past purchases | | About to sleep | Below-average recency and frequency | A reminder before they go quiet | | At risk | Used to buy often, quiet for a while | Win-back with a personal discount | | Cannot lose them | Former high spenders, now inactive | Your strongest win-back offer | | Hibernating | Last purchase long ago, low value | Batch win-back at minimal cost | **Each tier is an ordinary saved segment.** Membership comes from score ranges on the 3 RFM tags, so you can open any of the 10 in the segment builder, read its logic, and layer your own conditions on top. ## What RFM segmentation is best for **VIP and loyalty programs** Champions and Loyal customers are your reward audience, ready on the day you calculate. **A graded win-back ladder** About to sleep, At risk, and Cannot lose them come out ordered by urgency, so the offer can grow with the risk. **New-customer nurture** Separate a first-time buyer from one who is already showing promise, and message each differently. RFM pays off where a minority of customers drives most of the revenue, and where churn shows up as a drop in purchase frequency. - E-commerce - Mobile games - Marketplaces - Subscription apps - Food delivery - Fintech - Media - Travel ### Take a tier straight into a journey Any of the 10 segments can open a Customer Journey or sit inside a condition split. From there the audience reaches push, in-app, email, SMS, WhatsApp, and your other channels against a single profile, with fallback where a channel does not reach the user. Reward Champions in one journey and win back At risk in another, both reading the same tag set. ### The scores stay yours to reuse Recency, Frequency, and Monetary behave like every other tag on the profile. Combine them with country, plan, app version, or any behavioral condition in [marketing segmentation](https://www.pushwoosh.com/products/marketing-segmentation/), and reference a score inside message content. A frequency score of 5 plus a country filter plus a last-session condition is one segment, built in the same place as the rest of your [behavioral segments](https://www.pushwoosh.com/products/behavioral-segmentation/). ### See the size of every tier Each calculation lists all 10 segments with the number of users in them, their share of your total base, and their average monetary value where you scored one. Read the grid before you decide what to send. A base weighted toward Loyal customers calls for a different plan than one sitting mostly in Hibernating. ## Purchase data stays on our own hardware RFM scoring runs on purchase history and order value, inside the same platform that already holds your audience data. Pushwoosh runs on its own hardware in the US and Germany, under GDPR and BDSG. Full detail sits on the [data safety](https://www.pushwoosh.com/products/data-safety/) page. ## How it works **Pick your purchase event** Open the RFM Segmentation tab and choose the event that stands for a valuable action. It has to carry an Integer or Price attribute the wizard can count. **Choose a monetary attribute, or none** Select the attribute holding the amount to score spend as well. Choose none to run recency and frequency only. **Press Calculate** Pushwoosh writes the 3 tags, builds the 10 segments, and shows the size of each. Target them from a campaign, or hand them to a journey. Read the docs See the segment playbook **Good to know: RFM is a snapshot.** - RFM segments do not update on their own. Run the calculation again when you want current scores. - Every recalculation overwrites the 3 tags, so each run replaces the one before it. - The event you score on needs an Integer or Price attribute. String, boolean, date, and list attributes will not work as the basis. - Events arrive from your app or backend, so adding a purchase event with an amount attribute is a developer task. - The tab scores one purchase event at a time. ## Score every customer by value Run the calculation on your own data and see how your base splits across the 10 tiers. Our team can help you pick the right event and connect the segments to a journey. Plans are on the [pricing page](https://www.pushwoosh.com/pricing/). Book a demo Start for free --- ## Automated roaming alerts for mobile operators URL: https://www.pushwoosh.com/products/roaming-notifications/ International roaming notification system for telcos. Alert subscribers when crossing borders, provide rates, and promote packages proactively. Keywords: roaming alerts, international roaming notifications, roaming notifications for telcos, border crossing alerts, roaming package promotion, bill shock prevention, automated roaming alerts Telecom ### Automated roaming alerts for **mobile operators** Prevent bill shock, boost roaming package sales, and keep subscribers informed the moment they cross a border. Pushwoosh delivers instant roaming notifications across push, SMS, and in-app channels -- personalized by destination, plan, and travel pattern. ## Proactive roaming alerts **drive results** +75% roaming package adoption rate -60% bill shock complaints from roaming subscribers +40% roaming revenue per traveling subscriber ### All-in-one platform to: - **Prevent roaming bill shock** -- Alert subscribers the instant they cross an international border with clear rate information and one-tap travel pass purchase. Transparent, upfront pricing builds trust and reduces post-trip complaints. - **Increase roaming package adoption** -- Promote the right roaming bundle at exactly the right moment: when a subscriber enters a new country and is most likely to buy. One-tap purchase links in [mobile push notifications](https://www.pushwoosh.com/products/mobile-push-notifications/) drive immediate conversion. - **Grow roaming revenue** -- Turn every border crossing into a revenue opportunity. Country-specific package recommendations matched to subscriber usage patterns maximize attach rates and average roaming revenue. - **Reduce roaming-related support calls** -- Proactively answer "How much does roaming cost?" before subscribers dial in. Real-time rate disclosure and daily spend summaries keep travelers informed and call center volume down. ### Reach travelers on the right channel at the right time - **[Push notifications](https://www.pushwoosh.com/products/mobile-push-notifications/)** -- Send instant welcome alerts when subscribers register on a visited network. Include roaming rates, daily pass offers, and one-tap purchase links for immediate package enrollment. - **[SMS](https://www.pushwoosh.com/products/sms/)** -- Deliver border crossing alerts and rate information even without a data connection. Reach every traveler with direct links to activate roaming bundles or travel passes. - **[In-app messaging](https://www.pushwoosh.com/products/in-app-messaging/)** -- Display interactive rate cards, usage dashboards, and personalized package comparisons when subscribers open the app abroad. Show remaining roaming balance and suggest top-ups based on trip duration. - **Email** -- Send pre-trip roaming guides and post-trip summaries with detailed usage breakdowns. Help frequent travelers choose the best roaming plan based on their destination history. ## Automated alerts for every stage of **the roaming journey** **Border crossing detection** Trigger instant alerts the moment a subscriber registers on a visited network. Welcome messages include destination-specific rates, available roaming packages, and one-tap enrollment links. **Spend threshold warnings** Monitor roaming charges in real time and alert subscribers at configurable spend thresholds. Prevent bill shock by offering an unlimited daily pass before costs escalate. **Travel pass promotion** Recommend the optimal roaming package based on destination country, trip duration, and historical usage. Personalized offers at the right moment drive package adoption and protect revenue. ### Turn every border crossing into **roaming revenue** See how mobile operators use Pushwoosh to deliver instant roaming alerts, increase travel pass adoption, and grow international roaming revenue with proactive subscriber communication. ## Advanced capabilities for **roaming communication** **Country-specific packages** Automatically match roaming bundles to the destination country and roaming zone. Promote EU roam-like-at-home benefits, regional travel passes, or per-country daily rates based on roaming agreements. **Personalized by subscriber segment** Customize roaming offers based on plan type, travel frequency, and usage history with [audience segmentation](https://www.pushwoosh.com/products/marketing-segmentation/). Frequent travelers get multi-country passes; first-time roamers get simple daily rates. **Daily usage summaries** Send end-of-day roaming usage reports with data consumed, calls made, and charges accrued. Help subscribers stay in control and offer top-ups when remaining allowance runs low. **Return-to-home confirmations** Notify subscribers when they reconnect to the home network. Confirm roaming has ended, share a trip cost summary, and promote long-term travel passes for future trips. **Multi-country trip support** Track subscribers across multiple countries in a single trip. Automatically send new welcome alerts at each border crossing and suggest multi-destination bundles that cover the entire itinerary. **Roaming fraud prevention** Detect unusual roaming activity patterns and alert subscribers immediately. Flag unexpected high-usage events and prompt subscribers to confirm or report unauthorized roaming charges. ## FAQ Q: How do you detect when subscribers cross international borders? A: Pushwoosh receives real-time roaming events from your network systems via REST API or server-side integration. When a subscriber registers on a visited network, Pushwoosh instantly triggers the configured alert workflow -- including welcome messages, rate information, and package offers. The entire process takes seconds from network registration to notification delivery. Q: Can we customize roaming rate information by country and package? A: Yes. You can configure country-specific messaging templates that dynamically insert local rates, available roaming packages, and direct purchase links. Each roaming zone or partner network can have its own alert content, pricing details, and recommended bundles -- all managed through the Pushwoosh dashboard. Q: How quickly are alerts delivered after a border crossing? A: Pushwoosh delivers roaming alerts within seconds of receiving the network registration event from your systems. Subscribers see the welcome message, rate card, and package offers almost immediately after connecting to the visited network -- well before they start incurring significant charges. Q: What is the typical increase in roaming package adoption? A: Operators using proactive roaming alerts typically see a 50-75% increase in roaming package adoption rates. The combination of instant border crossing alerts, clear rate disclosure, and one-tap package purchase removes friction and drives significantly higher attach rates compared to manual or delayed notification processes. Q: Can we promote different packages based on destination country? A: Absolutely. Pushwoosh supports destination-aware campaign logic so you can offer EU roam-like-at-home information in European countries, regional travel passes for groups of countries, and per-country daily rates for other destinations. Package recommendations adapt automatically based on roaming zone, partner agreements, and subscriber plan type. Q: How does this integrate with our roaming management system? A: Pushwoosh integrates via REST API and server-side events. Your roaming management platform sends border crossing events, network registration data, and usage updates to Pushwoosh, which triggers the appropriate alert workflows. [Contact our team](https://www.pushwoosh.com/demo/) for integration guidance tailored to your roaming infrastructure. --- ## Scheduled & recurring journeys | Launch on a clock, not an event URL: https://www.pushwoosh.com/products/scheduled-recurring-journeys/ Start a journey on a clock instead of a behavioral event — immediately, on a specific date, on hand-picked dates, or on a repeating cadence, with the audience segment refreshed before every recurring run. Keywords: recurring journey, scheduled campaign, audience-based entry, recurring push, entry schedule, periodic campaign Audience-based entry · Entry schedule ### Set the clock once. Let the **audience** refresh itself Launch a journey for a pre-built segment on a clock instead of a behavioral event — once, on hand-picked dates, or on an open-ended repeating cadence. On every recurring run, the segment is recalculated fresh, so new subscribers are never left waiting for the next campaign to be rebuilt by hand. Book a demo Start for free ## Trusted by 80,000+ companies to scale their engagement ## The format, **in full** Not every journey should wait for a user to do something. A weekly digest doesn't need a trigger — it needs a day. A renewal reminder doesn't react to behavior — it fires on the billing date. **Entry schedule**, the setting on the [Audience-based entry](https://docs.pushwoosh.com/product/customer-journey/journey-elements/entry-elements/audience-based-entry/) element, launches a journey for a pre-built segment on exactly that kind of clock. **Immediately** Every subscriber in the segment enters the moment the journey is activated. No date, no timezone math — the fastest one-time launch. **Schedule for a specific day** Pick one future date and time. The segment enters once, at the moment you set, in the timezone you choose. **On specific dates** Hand-pick a list of calendar dates — every holiday sale this quarter, every scheduled webinar — and the same flow re-runs on each one. **Periodically** Set an open-ended interval — every 1 day, every 1 week on Mondays — and the journey keeps re-running until you stop it. No end date to plan around. ### What you control | What you set | What it does | Where it lives | | --- | --- | --- | | One-time entry: Immediately / Schedule for a specific day | Runs the segment through the journey exactly once | Entry schedule on the Audience-based entry element | | Recurring entry: On specific dates / Periodically | Re-opens the same flow for the same segment on every scheduled date or interval | Entry schedule, Recurring entry mode | | Subscriber's device timezone + fallback | Fires at the set time in each subscriber's own timezone; the fallback covers subscribers with no timezone signal | Timezone option, editable fallback value | | A specific timezone | Fires at the same clock time for every subscriber, regardless of where they are | Timezone option, fixed dropdown value | ### The segment checks itself before every run **Refreshed before every recurring run** Recurring entry doesn't cache the segment from the first launch. Before each scheduled run, Pushwoosh recalculates who actually qualifies right now, so a subscriber who joins the segment after the last run enters at the next one automatically. **A missed window isn't a missed subscriber** If a subscriber's scheduled entry time has already passed for one run, they're picked up on the next scheduled date or interval — not skipped for good. ## The job it does **inside a journey** ### One clock setting, **every channel downstream** Entry schedule lives on the Audience-based entry element, not on the message itself — so it governs whatever runs after it on the canvas: an email digest, a push reminder, an SMS, or all three in the same [Customer Journey](https://www.pushwoosh.com/products/customer-journey/). Set the cadence once, and every channel block downstream inherits it. ### The same Monday reminder, without the manual rebuild A fitness app sets Entry schedule to Periodically, every 1 week on Monday at 9:00 AM, subscriber's device timezone. Every Monday, Pushwoosh recalculates the segment and sends the same reminder to whoever qualifies that week — including subscribers who signed up on Tuesday. Nobody has to touch the journey again to keep the cadence running. ## What to use it for Scheduled and recurring entry pays off where the business runs on a real calendar — a digest, a billing cycle, a season — rather than where it lives and dies on in-the-moment behavior. | Industry | Use case | Why it fits | | --- | --- | --- | | Media, news & streaming | `Periodically` (daily/weekly) → editorial digest for the current subscriber segment | Digest reliability matters more than reacting to a single click | | Creator & subscription apps | `Periodically` (weekly/monthly) → content digest and renewal/payment reminders | Recurring revenue runs on a calendar; the refreshed segment picks up new subscribers automatically | | Fintech & banking | `Periodically` (monthly) → statement-ready or [bill payment](https://www.pushwoosh.com/products/bill-payment-reminders/) reminder for the current customer segment | Billing cycles are calendar-bound, not behavior-bound | | Insurance | `Schedule for a specific day` on the policy anniversary → renewal reminder | Renewal dates are the single biggest calendar use case in finance | | Airlines & aviation | `Schedule for a specific day` off the booking date → pre-flight reminder pack | The travel date is known in advance — it's a clock, not a behavior | | E-commerce & marketplaces | `On specific dates` → a pre-loaded seasonal sale calendar for the whole quarter | Sets up every holiday promo once instead of building each one by hand | Every vendor can send a weekly digest. Not rebuilding it by hand is the point ## Not the same as the standalone one-off scheduler Pushwoosh also has a much simpler scheduler entirely outside the journey builder: **Campaigns → One-time messages → One-time push / one-time email**. It picks a date, a time and a timezone for a single send — no journey, no segment refresh, and no recurrence at all. | | Audience-based entry (this page) | Campaigns one-time scheduler | | --- | --- | --- | | Lives in | The Customer Journey Builder canvas | Campaigns → One-time messages | | Recurrence | Yes — On specific dates or Periodically | None — a single scheduled send | | Segment on repeat runs | Recalculated fresh before every run | Not applicable — there's only one run | | Editing a pending send | Edit-and-resume through the journey itself | Content and audience only; the send time is fixed — cancel and recreate to change it | The standalone form is the right call for a genuine one-off blast that doesn't need a segment recalculated later — the Journey Builder's Audience-based entry is overkill for that case. Reach for Entry schedule when the campaign needs to repeat, or when it's one step inside a longer flow. ### When it isn't worth the setup - A true event reaction: use [event-based triggers](https://www.pushwoosh.com/products/event-triggered-marketing/) instead — a clock can't react to what a user just did. - A pause between two steps already inside a running journey: that's Time Delay, not an entry schedule. - A single blast with no future segment recalculation planned: the standalone Campaigns one-time scheduler does that job with less setup. - A segment built by CSV import: those lists are static, so recurring entry has nothing new to pick up between runs. - A guaranteed to-the-second send time: no vendor, Pushwoosh included, publishes a numeric SLA for schedule-to-fire accuracy — "on schedule" is a setting, not a stopwatch commitment. ## Security & hosting Pushwoosh runs on its own hardware in the US and Germany, under GDPR and BDSG. ## How it works **Pick the audience _(no-code)_** Drag an [Audience-based entry](https://docs.pushwoosh.com/product/customer-journey/journey-elements/entry-elements/audience-based-entry/) element onto the canvas and select a pre-built segment, or create one on the spot. **Set the clock** Open Entry schedule. Choose One-time entry (Immediately or Schedule for a specific day) or Recurring entry (On specific dates or Periodically), then set the time and timezone. **Build the flow once _(no-code)_** Add the message blocks, waits and branches after the entry element. Every channel downstream inherits the same schedule — no per-channel timing to repeat. **Launch and leave it running** On a recurring schedule, Pushwoosh recalculates the segment before every run automatically. Nothing needs to be rebuilt to keep the cadence going. ## Limits worth knowing **A clock-driven entry point, not an event-driven one. These are its edges.** - Recurring entry is only available on Audience-based entry — [Trigger-based entry](https://www.pushwoosh.com/products/triggered-entry/) and API-based entry have no repeat mode. A journey that needs both a real-time reaction and a repeating cadence needs two entry points, or two journeys. - No published SLA on schedule-to-fire accuracy. "Scheduled for 9:00 AM" is a setting, not a to-the-second guarantee. - No documented send-rate or throttle control specific to a schedule, beyond the base sending infrastructure. - A subscriber already inside the journey from a previous run does not enter again at the next recurring run — recalculation adds newly-qualified subscribers, it doesn't duplicate anyone still in progress. - What happens to an already-running recurring campaign if its underlying segment is deleted is not documented — check with support before deleting a segment a live journey depends on. - Event-based segments can't use Existing + new users or New users only entry modes — that limitation carries over from Audience-based entry itself. - CSV-imported segments are static; recurring entry won't add anyone new between runs. - RFM segments don't refresh on their own — recalculate them in Audience > RFM Segmentation before each scheduled run if the journey is built on one. --- ## Seasonal health campaigns | Preventive care marketing URL: https://www.pushwoosh.com/products/seasonal-health-marketing/ Drive patient action with seasonal health campaigns. Automate flu shot reminders, allergy alerts, and wellness tips that improve preventive care uptake. Keywords: seasonal health campaigns, preventive care marketing, flu shot reminders, healthcare seasonal marketing, patient engagement campaigns, HIPAA-compliant patient outreach, annual wellness visit reminders Seasonal health campaigns ### Seasonal health campaigns for healthcare providers Improve preventive care uptake with automated seasonal campaigns. Send flu shot reminders, allergy alerts, wellness screenings, and health tips at the right time every year. Drive patient action when it matters most. Request demo Start for free ## What seasonal health campaigns deliver **Increase preventive care uptake** Timely reminders increase flu shot, screening, and checkup participation. Patients act when they receive relevant, seasonal prompts. Flu shot reminder campaigns increase **vaccination rates by 35-40%**. **Reduce administrative burden** Automated campaigns eliminate manual reminder calls and mailings. Set seasonal campaigns once, they run automatically every year. Save **200+ staff hours per flu season** vs manual reminder calls. **Improve patient engagement** Regular seasonal touchpoints keep patients connected year-round. Health tips, wellness reminders, and preventive care guidance lift engagement scores by **28%** for participating patients. **Meet quality metrics** Improve HEDIS scores, quality incentive metrics, and preventive care benchmarks. Practices using seasonal campaigns see **22% improvement** in preventive care quality metrics. ## Automate every seasonal health priority Seven campaign types that turn the healthcare calendar into automated patient outreach. Set up once, run automatically every year. Flu season campaigns ### Drive vaccination rates from September to March Multi-stage outreach across the entire flu season, with priority pacing for high-risk patients. Early-season announcement, peak-season urgency, mid-season last-chance, post-season thank-you. - **High-risk patients** (65+, chronic conditions) receive early outreach and multiple reminders. - **Parents of 6mo-17y children** get school-focused messaging tied to immunization deadlines. - **Example message:** "Flu season is here. Schedule your flu shot now and protect yourself and your family." - **High-risk alert:** "High-risk patient reminder: Flu activity increasing in your area. Get vaccinated this week." - **Typical results:** 35-40% increase in vaccination rates, 65% reminder open rate. Allergy season campaigns ### Time outreach to local pollen and weather patterns Spring and fall allergy peaks get their own automated playbook, with triggers tied to local pollen data, weather conditions, and patient medication refill patterns. - **Pre-season:** "Spring allergies starting soon. Schedule your allergy consultation now." - **Pollen alert:** "High pollen count today in your area. Take your allergy medication." - **Immunotherapy reminder:** "Allergy shot reminder: Your immunotherapy appointment is this week." - **Triggers:** Local pollen count integration, weather-based alerts (high wind, dry conditions), refill patterns. - **Typical results:** 45% engagement on pollen alerts, 18% appointment booking rate. Back-to-school health ### Schedule physicals and immunizations before fall rush July through September outreach for school-age families. Beat the fall booking rush, ensure compliance with school immunization requirements, and cover sports physical deadlines for student athletes. - **Early summer:** "Back to school soon. Schedule required physical exams now before fall rush." - **Immunization push:** "School immunization requirements: Make sure your child is up to date." - **Sports physicals:** "Student athlete? Sports physicals required by deadline. Book now." - **Last-call urgency:** "School starts in 2 weeks. Last chance for physicals and immunizations." - **Typical results:** 52% appointment booking rate, 78% of families schedule before deadline. Preventive screening campaigns ### Align outreach with national awareness months Mammography in October, colonoscopy in March, blood pressure in May, diabetes in November, skin cancer in May. Awareness months amplify response rates. Target by age, risk factors, and overdue status. - **Mammography:** "October is Breast Cancer Awareness Month. Schedule your mammogram if due." - **Colorectal:** "Age 45+? Colorectal cancer screening can save your life. Schedule today." - **Cardiac:** "Blood pressure check recommended. Free screening this week at our clinic." - **Diabetes:** "Diabetes screening recommended based on your risk factors. Book appointment." - **Typical results:** 28% screening completion rate from reminders, 68% awareness month engagement. Chronic disease management ### Adapt messaging to seasonal trigger conditions Winter cold triggers asthma and COPD. Summer heat raises diabetes risk. Allergy seasons flare asthma. Build year-round chronic care campaigns with seasonal pivots for each condition. - **Winter asthma:** "Cold weather can trigger asthma. Keep your rescue inhaler handy." - **Summer diabetes:** "Hot weather plus diabetes equals dehydration risk. Tips to stay safe." - **Medication adherence:** "Medication refill due. Refill now to avoid running out." - **A1C cadence:** "Diabetes checkup due. Schedule your A1C test this month." - **Typical results:** 35% improvement in medication adherence, 25% reduction in ER visits. Mental health and wellness ### Anchor wellness outreach to awareness peaks May Mental Health Month, September Suicide Prevention Month, November holiday stress, winter seasonal affective disorder. Always-on wellness content with awareness-month amplification and crisis resources. - **Awareness month:** "May is Mental Health Month. Check in with yourself. We're here if you need support." - **Holiday stress:** "Holiday stress getting to you? Try these coping strategies." - **Seasonal depression:** "Seasonal depression affects many. Talk to your provider about treatment options." - **Crisis support:** "You're not alone. Mental health support available. Call us anytime." - **Typical results:** 42% engagement with wellness content, 15% appointment requests. Map every seasonal priority into [automated patient journeys](https://www.pushwoosh.com/products/customer-journey/) that branch on patient eligibility, channel preferences, and engagement signals. ## Seasonal campaigns that move clinical outcomes +35-40% flu vaccination rates +42% annual wellness visit completion +28% cancer screening completion 200+ staff hours saved per flu season ## Set up once, run automatically every year Five steps from seasonal planning to year-over-year optimization. Annual recurrence means no rebuilding campaigns each season. **Define your seasonal calendar** Map seasonal priorities (flu, allergies, screenings, awareness months). Set date ranges for each campaign. Identify target patient populations. Example: 'Flu campaign Sept 1 to March 31, target all patients 6mo+.' **Build campaign templates** Create message templates for each season with multiple variants (early, peak, urgent, post-season). Personalize with patient data: name, condition, last appointment, risk factors. Templates work across [push notifications](https://www.pushwoosh.com/products/mobile-push-notifications/), email, SMS, and in-app. **Configure annual triggers** Set automatic annual recurrence (Sept 1 every year), patient eligibility criteria (age, condition, last visit), and multi-message sequences (3-4 messages over 12 weeks). The campaign repeats automatically year after year. **Set patient segmentation** Layer in risk priority (65+ and chronic conditions first), age-based targeting (pediatric, adult, senior), condition-based targeting (diabetic, asthmatic, cardiac), and engagement history (high-engagement vs re-engagement segments). **Activate, measure, optimize** Campaign goes live automatically and tracks engagement and appointments in real time. Use first-year results to refine timing and segmentation. Example: Year 1 35% uptake, Year 2 with earlier start and better segmentation reaches 42% uptake. ## Target the right patients at the right time Six segmentation strategies for seasonal campaigns. Combine them to deliver the right message to each patient, by risk, age, condition, engagement, geography, and insurance. Risk-based #### Risk-stratified outreach **How it works:** High-risk patients receive earlier, more frequent outreach. Moderate-risk patients get standard timing. Low-risk patients get general awareness only. - **High-risk (65+, chronic conditions):** 4 flu reminders starting September. - **Moderate-risk (adults with risk factors):** 3 reminders starting October. - **General population:** 2 reminders starting October. - **Example:** "As someone managing diabetes, flu vaccination is especially important for you this year." Age-based #### Lifecycle-aware messaging **How it works:** Match content and channel to life stage. Pediatric outreach goes to parents. Adults get convenience messaging. Seniors get Medicare benefit emphasis. - **Pediatric (0-17):** School-focused timing, parent communication, immunization compliance. - **Adult (18-64):** Work-friendly scheduling, convenience messaging, plan year timing. - **Senior (65+):** Medicare AWV emphasis, high-risk framing, voice channel option. - **Example:** "Back-to-school physicals required. Schedule before the August rush." Condition-based #### Disease-specific cadence **How it works:** Trigger campaigns from clinical data. Diabetic patients get A1C reminders and seasonal heat alerts. Asthma patients get peak-season triggers. Cardiac patients get annual lipid panels. - **Diabetic patients:** Quarterly A1C, foot exam reminders, summer heat safety. - **Asthma patients:** Pollen alerts, cold-air warnings, rescue inhaler reminders. - **Cardiac patients:** Annual lipid panels, blood pressure check-ins. - **Example:** "Time for your A1C test. Schedule this month to stay on track with your diabetes management." Engagement-based #### Adaptive intensity **How it works:** Highly engaged patients receive wellness tips and education. Moderately engaged get appointment reminders. Low-engagement patients receive only urgent care needs. Re-engagement flows for inactive patients. - **Highly engaged:** Weekly wellness tips, awareness month content, preventive education. - **Moderately engaged:** Standard reminder cadence, monthly check-ins. - **Low engagement:** Critical reminders only, no wellness tips. - **Example:** "We haven't seen you in a year. Schedule your annual checkup and we'll catch up on what matters." Geographic #### Location-aware triggers **How it works:** Trigger campaigns from local disease outbreaks, regional allergy patterns, and weather conditions. Target patients in affected zip codes only. - **Local flu surge:** "High flu activity in your county. Get vaccinated this week." - **Pollen spike:** "Tree pollen high in your area today. Plan ahead." - **Heat advisory:** "Heat warning for your area. If you have diabetes or heart conditions, take precautions." - **Example:** Patients in counties with active outbreaks receive priority alerts, others receive standard cadence. Insurance-based #### Coverage-specific messaging **How it works:** Medicare patients receive AWV-focused outreach. Commercial insurance uses plan year timing. Medicaid emphasizes access support. Uninsured patients get cash pricing and community resources. - **Medicare:** "Your annual wellness visit is free under Medicare. Schedule today." - **Commercial:** "Your plan year resets in 60 days. Use your preventive benefits before they expire." - **Medicaid:** "Covered preventive screenings: schedule yours at no cost." - **Uninsured:** "Free flu shots available at our community clinic this Saturday." ## Reach patients on every channel Multi-channel orchestration tuned to each channel's strengths. Honor patient communication preferences and escalate from least intrusive to most direct. **SMS** Highest open rate at **98%**. Best for time-sensitive reminders and high-priority alerts. Example: 'Flu shot reminder. Reply YES to schedule.' **Push notifications** Instant delivery to app users with rich content and action buttons. Best for app-engaged patients and visual health alerts. See [push notification examples](https://www.pushwoosh.com/products/mobile-push-notifications/) for healthcare. **Email** Detailed information, educational content, and links to scheduling. Best for complex topics, awareness month roundups, and pre-visit education. **Patient portal** In-portal notifications and secure messaging. Best for engaged portal users with overdue care tasks. Integrates with EHR workflows. **Voice and phone** Automated voice calls for elderly patients and personal staff calls for highest-risk no-responders. Best for critical reminders and accessibility. **Multi-channel orchestration** Start with email or portal, escalate to SMS if no response, phone for high-priority no-responders. One trigger, full coverage, respect for preferences. ## HIPAA-compliant seasonal campaigns Healthcare-grade privacy and consent management built in. Encryption, audit logs, opt-in controls, and regulatory compliance for every campaign. **HIPAA-compliant delivery** Secure message delivery, encrypted data storage, and audit logs for all communications. Treatment reminders fall under HIPAA treatment exemption, marketing requires explicit consent. **256-bit encryption** for all patient health information in transit. **Consent and preference management** Explicit opt-in for marketing messages, easy opt-out, and a patient preference center. Patients choose channels (SMS, email, push) and content types (treatment, wellness, awareness). Preferences honored across every campaign. **PHI-safe message design** No protected health information in lock-screen previews. Generic subject lines protect patient privacy. Example SMS preview: 'Health reminder from your clinic' not 'Flu shot for diabetes patient.' **Regulatory compliance** SOC 2 Type II compliant. TCPA compliance for text messaging, CAN-SPAM for email, and state-specific health privacy laws. Automatic DNC list checking before SMS sends. Role-based access control with full audit trail. ## Maximize seasonal campaign impact Eight best practices distilled from healthcare provider campaigns. The differences between a 25% uptake and a 42% uptake are timing, segmentation, and follow-up. **Start early** Begin campaigns before peak season so patients have time to schedule. Start flu reminders September 1, not October 15. Beat the rush, smooth out clinic capacity. **Segment thoughtfully** High-risk patients get priority and tailored messaging. Don't over-message low-risk patients. Diabetic patients hear: 'Flu complications are serious for diabetics. Get vaccinated now.' **Multiple touchpoints** One reminder is not enough. Plan 3-4 messages over the campaign window with varying urgency and content. Awareness, then convenience, then urgency. **Make scheduling easy** Every message includes a direct booking link. Show available appointments, offer multiple locations, support online booking. Reduce friction, lift conversion. **Personalize messaging** Use patient name, reference specific risks, acknowledge past compliance. Example: 'Sarah, as someone with asthma, flu vaccination is especially important for you.' **Educate, don't just remind** Pair reminders with educational content that addresses common concerns. Example: 'Did you know flu vaccine is safe during pregnancy and protects your baby?' **Respect preferences** Honor opt-outs immediately, allow channel preferences, avoid over-messaging. Patients can choose: all wellness tips, reminders only, or treatment communications only. **Measure and optimize** Track engagement, appointments, and clinical outcomes with [Pushwoosh analytics](https://www.pushwoosh.com/products/analytics/). A/B test message timing year over year. Year 1 35% uptake, Year 2 with optimization reaches 42% uptake. ### Start your seasonal health campaigns See how healthcare providers use automated seasonal campaigns to increase preventive care uptake and improve patient outcomes. Request a demo customized for your practice. Request demo Start for free --- ## Segment export and bulk audience import | Pushwoosh URL: https://www.pushwoosh.com/products/segment-export/ Export any Pushwoosh segment to CSV, or bulk-import lists, tags, events and SMS contacts, plus live BigQuery or Postgres segments. Keywords: segment export csv, csv segment export, bulk audience import, bulk tag update, csv import segment, bigquery segment, postgres segment, unified customer profile Unified customer profile ### Segment export and bulk audience import Export any segment to CSV with tag values and per-channel counts, or bring data in: a list of IDs, a batch of tag or event updates, or a live query against your own warehouse. Use it like any other segment once it lands. Book a demo Start for free ## A segment rarely stays where it was built A segment built in Pushwoosh is useful right up until someone needs it somewhere else: a spreadsheet for a stakeholder, an upload for an ad platform, a list from another system that has to become a segment here. None of that is one person retyping IDs by hand or updating a tag row by row. Segment export and bulk audience ops moves a segment out as a file, and a file in as a segment, a batch of tags, or a batch of events, instead of turning a data problem into an afternoon of manual updates. ## What it does A saved segment can leave Pushwoosh as a CSV file, tag values and per-channel counts included. Data can come back in five different shapes, depending on what you're moving. | Mode | What it moves | Limit | | --- | --- | --- | | Export to CSV | Any saved segment, with tag values and counts per channel | No published cap | | Import as list segment | A file of user or device IDs becomes a segment | 100MB per file | | Bulk tag update | The same tag applied to every ID in the file at once | 100MB per file | | Bulk event import | An event loaded for many users in one batch instead of one postEvent call each | 100MB per file | | Bulk SMS import | SMS contacts loaded as a batch instead of added one at a time | 100MB per file | | Warehouse-based segment | A segment defined as a live query against your own BigQuery or Postgres data | BigQuery or Postgres only | The warehouse-based segment is the one that doesn't move a file at all. Point it at a BigQuery or Postgres table you already run, and Pushwoosh queries it directly to keep the segment current, a self-serve option most platforms in this space don't offer. ### A segment can query your own warehouse directly Every other mode on this page moves a file. This one queries BigQuery or Postgres directly, so the segment reflects your own data without anyone exporting or importing anything first. ## What ties it back to Advanced segmentation Advanced segmentation is only as useful as the data it can reach. A segment built entirely from tags and events already in Pushwoosh is one kind of audience. A segment that can also start from a spreadsheet, get tagged in bulk after a migration, or query a warehouse table your data team already maintains is a wider one. Segment export and bulk audience ops is what lets [Advanced segmentation](https://www.pushwoosh.com/products/advanced-segmentation/) reach a spreadsheet, a migration, or a warehouse table the same way it already reaches tags and events built inside Pushwoosh. ## How it works **Export a segment** Open any saved segment and choose Refresh and Export to CSV. The file includes tag values and a count per channel. **Import data in** Upload a CSV to create a list-based segment, update a tag across every ID in the file, or bulk-load events or SMS contacts. **Or connect a warehouse** Point a segment at a BigQuery or Postgres table instead of a file, and it queries the source directly. Export and CSV import are no-code, in the Control Panel. Connecting a warehouse is usually a job for whoever manages it. It needs read access to the table the segment will query. Read the docs See advanced segmentation ## One import, three places it lands A CSV import rarely stops at creating a list. The same file can update [tags](https://www.pushwoosh.com/products/cdp-tags/) across every ID at once, or bulk-load [events](https://www.pushwoosh.com/products/user-events/) a Journey can react to the moment they land. The list segment it creates behaves like any other saved segment afterward: reference it inside [Advanced segmentation](https://www.pushwoosh.com/products/advanced-segmentation/), point a Condition split at it, or export it again once it has been enriched. ### Built to feed the rest of the platform One file, three destinations: a list segment, a tag update, and an event a Journey can trigger on, all from the same import. ## How to tell it is working A CSV import creates a segment like any other. Refresh its size the same way you would for a segment built from conditions, and you can see how many of the IDs in the file matched a real user or device. ## What to keep in mind **A few things worth checking before you build on this.** - CSV import is capped at 100MB per file, whether it's a list segment, a bulk tag update, a bulk event import, or a bulk SMS import. - The file name becomes a tag applied to every ID it imports, so name the file with that in mind. - IDs in the file that don't match a real user or device are skipped silently, and nothing tells you which ones didn't make it. - CSV export has no published size or row cap. - A warehouse-based segment reads BigQuery or Postgres only, no other warehouse today. - No native sync from a segment to an ad platform like Meta or Google. Export the CSV and upload it there instead. ## Move data as easily as you build a segment A segment that can leave the platform, and data that can come back in bulk, is what keeps advanced segmentation from stopping at the edge of Pushwoosh. Book a demo Start for free --- ## Customer Segmentation for E-commerce URL: https://www.pushwoosh.com/products/segmentation-ecommerce/ E-commerce segmentation platform that drives results. Segment by shopping behavior, preferences, and spend to deliver personalized experiences at scale. Keywords: segmentation ecommerce, segmentation for ecommerce, ecommerce customer segmentation, shopping behavior segmentation, purchase segmentation Segmentation for e-commerce ### Turn shoppers into segments, segments into sales Low engagement and cart abandonment hurt your revenue. Segment customers by shopping behavior, purchase history, and preferences to deliver personalized experiences that convert browsers into buyers and one-time purchasers into loyal customers. ## Trusted by e-commerce brands worldwide ## Drive measurable revenue with customer segmentation 25X higher conversion into target action +70% sales with abandoned cart recovery campaigns +40% average order value with personalization ## Segment shoppers by what they do, not just who they are ### Target customers by purchase behavior Stop sending generic blasts to your entire list. Pushwoosh [marketing segmentation](https://www.pushwoosh.com/products/marketing-segmentation/) lets you group customers based on actual shopping activity for [ecommerce](https://www.pushwoosh.com/products/e-commerce-solution/) campaigns that resonate. - **Purchase history segments**: Target by items bought, order value, purchase frequency, and time since last order - **Cart behavior**: Identify customers who abandoned carts, added high-value items, or removed products before checkout - **Browse activity**: Segment visitors by product categories viewed, time on site, and pages visited This means you can reach each customer with offers relevant to their shopping patterns instead of hoping generic messages convert. ### RFM segmentation for e-commerce Automatically categorize customers by their value to your business. Pushwoosh calculates RFM scores based on Recency, Frequency, and Monetary value to identify your most valuable segments. - **Champions and VIPs**: Recognize and reward your best customers with exclusive offers and early access - **At-risk customers**: Identify customers showing signs of churn before they leave for good - **Dormant shoppers**: Re-engage lapsed customers with personalized win-back campaigns So you can prioritize high-value customers while proactively preventing churn among at-risk segments. ### Segment by preferences and attributes Combine behavioral data with customer attributes for precision targeting that drives engagement and conversions. - **Product preferences**: Group customers by favorite brands, categories, sizes, or price ranges - **Location-based segments**: Target by shipping region, local store, or time zone for relevant promotions - **Device and channel**: Segment by preferred shopping device and communication channel Which means you can personalize not just what you say, but how and when you reach each customer segment. ### Real-time dynamic segments Your customer segments update automatically as behavior changes. No manual list management or stale data. - **Instant updates**: Customers move between segments the moment they take an action like purchasing, abandoning cart, or opening a message - **Compound conditions**: Combine multiple criteria with AND/OR logic to create highly specific segments - **Historical data**: Segment based on 365 days of behavior for seasonal campaigns and long-term patterns This means your segments always reflect current customer reality, not outdated snapshots from last week's export. ### Activate segments across every channel Once you build a segment, reach those customers on their preferred channels with consistent messaging. - **Omnichannel campaigns**: Send coordinated messages via push notifications, in-app messages, email, SMS, and WhatsApp - **Channel preference**: Automatically route to each customer's most engaged channel - **Segment-triggered journeys**: Start automated sequences when customers enter or exit specific segments So your segmentation strategy translates directly into personalized experiences across every customer touchpoint. ### See e-commerce segmentation in action Discover how behavioral segmentation and omnichannel messaging enable personalized campaigns that recover carts, drive repeat purchases, and increase customer lifetime value. ## Segmentation use cases that solve e-commerce challenges **Cart abandonment recovery** Segment cart abandoners by cart value, items abandoned, and abandonment frequency. Target high-value abandoners with personalized recovery campaigns. **Repeat purchase campaigns** Identify customers due for replenishment or repeat orders. Segment by time since last purchase and typical reorder cycles. **VIP customer programs** Segment your top spenders and most frequent buyers. Deliver exclusive offers, early access, and personalized VIP experiences. **Churn prevention** Identify at-risk customers showing declining engagement. Trigger win-back campaigns before they leave for competitors. **Promotional targeting** Segment deal-seekers and full-price buyers separately. Send discounts to price-sensitive shoppers without training loyal customers to wait for sales. **Cross-sell and upsell** Segment by purchase history to identify cross-sell opportunities. Target customers who bought X but not Y with relevant recommendations. **New customer onboarding** Segment first-time buyers for dedicated onboarding sequences. Guide new customers to their second purchase with targeted incentives. **Seasonal campaigns** Segment customers who purchased during previous holiday seasons. Re-engage proven seasonal shoppers at the right time. ## Why e-commerce marketers choose Pushwoosh for segmentation **Visual segment builder** Create segments with drag-and-drop conditions. Combine criteria with AND/OR logic for precise targeting. **Real-time updates** Segments refresh instantly as customers take actions. No batch processing or manual syncs required. **365-day history** Segment based on a full year of behavioral data. Identify seasonal patterns and long-term trends. **All-in-one pricing** Segmentation included with all Pushwoosh plans. No extra fees as your audience grows. ## Real results from e-commerce brands 91.9% CTR with personalized segment targeting 10X DAU growth with behavior-based segments +37% D30 retention with lifecycle segmentation ## Success stories from e-commerce marketers **Fashion platform achieves 91.9% CTR with personalized segments** Bantoa transformed generic campaigns into targeted communications based on style preferences and shopping behavior. Segment-based personalization drove 94% monthly subscriber activity and +28% growth in registered users. Bantoa's case **Food delivery app grows DAU 10x with behavioral segmentation** HungryNaki built behavior-based segments triggered by homepage visits, menu views, and order events. Personalized multilanguage messaging to each segment drove a 2.6x increase in MAU and higher average order value. HungryNaki's case **Pizza chain drives $2400+ revenue per campaign with location segments** Telepizza created geo-targeted segments to deliver special offers when customers enter restaurant areas. Segment-specific campaigns achieve 4-7% conversion rates and measurable sales growth. Telepizza's case **Coupon app achieves 67.4% conversion with lifecycle segments** Omada's Almowafir app built behavior-based segments that group shoppers by discount preferences and purchase stage. Personalized messaging to each segment increased D30 retention by 4% and converted two-thirds of users to target actions. Omada's case ## What e-commerce marketers say about Pushwoosh > Thanks to Pushwoosh, we are able to reach an individual user in a precise way, offering them personalized content suitable to their tastes. — Enrico Antonini, Tech Team at Bantoa > Brilliant tool for automating customer engagement! It has great options to make hyper-personalized messages based on customer interactions and touch-points. We have created multiple journeys to increase our funnel conversions. — Sushant K., E-commerce Marketing Manager > When we've personalized our content to specific segments of our audience, we've seen a significant increase in CTR compared to non-personalized content. — Ori Matarasso, Marketing Manager at AvaTrade ## Ready to segment smarter and sell more? Start creating behavior-based customer segments that drive personalized experiences, recover abandoned carts, and increase customer lifetime value. ## FAQ Q: What is customer segmentation for e-commerce? A: Customer segmentation for e-commerce is the practice of dividing your shoppers into groups based on shared characteristics like purchase behavior, preferences, demographics, and engagement patterns. Instead of sending the same message to everyone, you target each segment with relevant offers and content.\n\nPushwoosh enables behavioral segmentation that goes beyond basic demographics. You can segment customers by what they actually do: items purchased, cart activity, browse behavior, purchase frequency, order value, and more. Segments update in real time as customers take actions, ensuring your targeting always reflects current behavior. Q: How does behavioral segmentation improve e-commerce conversion rates? A: Behavioral segmentation improves conversions by matching your message to each customer's context. A shopper who abandoned a high-value cart responds differently than a first-time visitor browsing sale items.\n\nWith Pushwoosh, you can create segments based on specific actions and target each with relevant campaigns. Cart abandoners receive recovery messages featuring their abandoned items. Repeat purchasers get loyalty rewards. Price-sensitive shoppers see discount promotions while full-price buyers get new arrivals.\n\nE-commerce brands using Pushwoosh report up to 25x higher conversion rates with segmented campaigns compared to generic blasts because each customer receives offers relevant to their shopping behavior. Q: What customer data can I use for segmentation in Pushwoosh? A: Pushwoosh supports segmentation using a wide range of customer data:\n\n**Behavioral data**: Purchase history, cart activity, product views, category browsing, search queries, message engagement, app opens, and any custom events you track.\n\n**Customer attributes**: Name, email, location, language, device type, subscription status, loyalty tier, and any custom tags you define.\n\n**Calculated metrics**: RFM scores (Recency, Frequency, Monetary value), lifetime value, average order value, and purchase frequency.\n\nYou can combine any of these criteria using AND/OR logic to create precise segments. For example: customers who purchased shoes in the last 30 days AND have not purchased accessories AND have a lifetime value above $200. Q: How does RFM segmentation work for e-commerce? A: RFM segmentation automatically categorizes customers based on three metrics: Recency (when they last purchased), Frequency (how often they purchase), and Monetary value (how much they spend).\n\nPushwoosh calculates RFM scores and places customers into segments like Champions (recent, frequent, high-value buyers), Loyal Customers (consistent purchasers), At-Risk (previously active customers showing declining engagement), and Lost (customers who haven't purchased in a long time).\n\nEach segment receives different treatment. Champions get VIP offers and early access. At-Risk customers receive win-back campaigns with incentives. Lost customers enter reactivation sequences. As purchase behavior changes, customers automatically move between segments, ensuring your messaging stays relevant. Q: Can I use segments across multiple marketing channels? A: Yes. Segments you create in Pushwoosh can be targeted across all supported channels: push notifications, in-app messages, email, SMS, and WhatsApp.\n\nYou can also use segments to trigger automated customer journeys that coordinate multiple channels. For example, when a customer enters your "Cart Abandoner" segment, they might receive a push notification immediately, an email the next day, and an SMS with a discount code if they still haven't converted.\n\nPushwoosh's Customer Journey Builder lets you create sophisticated cross-channel campaigns that respond to segment membership and customer actions across every touchpoint. Q: How quickly do segments update in Pushwoosh? A: Pushwoosh segments update in real time. When a customer takes an action like making a purchase, abandoning a cart, or opening a message, they immediately move into or out of relevant segments.\n\nThis matters for time-sensitive e-commerce campaigns. A customer who completes a purchase instantly exits your cart abandonment segment, so they won't receive irrelevant recovery messages. A shopper who views a product for the first time immediately becomes available for browse abandonment targeting.\n\nReal-time updates mean your segments always reflect current customer behavior, not yesterday's export or last week's batch job. --- ## Audience Segmentation for Mobile Games URL: https://www.pushwoosh.com/products/segmentation-gaming/ Gaming segmentation platform that drives results. Segment by player behavior, preferences, and value to deliver personalized experiences at scale. Keywords: gaming segmentation, player segmentation, audience segmentation, mobile games, player retention, DAU, monetization, behavioral segmentation, RFM segmentation gaming Segmentation for Gaming ### Player segmentation that drives conversions Segment your players by behavior, spending patterns, and progression to deliver personalized messages that convert. Go beyond basic demographics with gaming-specific segmentation that understands your players. ## Trusted by leading game studios worldwide ## Raise conversion rates with precise player targeting 3X higher CTR with segmented campaigns +16.6% engaged MAU +4.58% revenue increase ## Segmentation features built for gaming marketers ### Segment players by spending tier and value Identify your whales, dolphins, minnows, and non-payers to deliver offers matched to their spending patterns. Target high-value players with exclusive rewards while nurturing free players toward first purchase. - **RFM segmentation**: Automatically categorize players by Recency, Frequency, and Monetary value for precise targeting - **LTV-based segments**: Predict player lifetime value and allocate engagement resources accordingly - **Purchase history**: Segment by IAP frequency, total spend, preferred item types, and time since last purchase This means you can maximize ARPDAU by delivering the right offer to each player based on their actual value and purchase behavior. ### Target players by in-game behavior Go beyond install date and demographics with behavioral segments that reflect how players actually engage with your game. - **Session patterns**: Daily players vs. weekend warriors, long sessions vs. quick plays, morning vs. evening gamers - **Progression stage**: Tutorial phase, mid-game grind, endgame content, completionists vs. casual explorers - **Feature engagement**: Social sharers, PvP enthusiasts, collectors, competitive players, solo adventurers So you can personalize messages based on what players actually do, increasing relevance and conversion rates. ### Build dynamic segments with visual segment builder Create sophisticated audience segments without writing code. Pushwoosh's visual [marketing segmentation](https://www.pushwoosh.com/products/marketing-segmentation/) tool lets your team build and iterate on player segments independently. - **Drag-and-drop conditions**: Combine attributes, events, and behaviors with AND/OR logic for precise targeting - **Real-time updates**: Segments recalculate automatically as player behavior changes - **Historical data**: Segment based on up to 365 days of player activity for long-term patterns Which means your marketing team can test new segmentation strategies without waiting for developer support. ### Combine segmentation with event-triggered messaging Use segments as entry conditions for automated campaigns that react to player behavior in real-time. - **Segment + trigger combos**: Send special offers only to high-value players when they complete a level - **Exit segment automation**: Automatically stop campaigns when players move to a different segment - **Cross-segment journeys**: Create different paths based on player segment with branching logic So you can deliver 1-to-1 personalized experiences at scale, boosting conversion rates across every player type. ### See gaming segmentation in action Discover how flexible segmentation and omnichannel messaging enable highly targeted campaigns that drive conversions and revenue for [gaming](https://www.pushwoosh.com/products/gaming/) apps. ## Gaming-specific segment templates ready to use Pre-built segments for common gaming use cases. Customize and launch targeted campaigns in minutes. **VIP players** High-spending players who deserve exclusive rewards. Identify and nurture your most valuable audience. **Lapsed players** Players inactive for 7+ days. Target with comeback offers before they churn or uninstall. **New players** First 7 days after install. Guide through onboarding and drive toward first purchase. **First-time buyers** Players who made their first IAP. Nurture toward second purchase with personalized offers. **Daily engaged** Players with 5+ sessions per week. Reward loyalty and promote premium content. **At-risk players** Declining session frequency detected. Intervene before they become lapsed. **Completionists** Players who unlock achievements and complete challenges. Drive toward premium content. **Social sharers** Players who invite friends or share achievements. Activate referral campaigns. ## Why gaming marketers choose Pushwoosh for player segmentation **Real-time segment updates** Segments recalculate instantly as players take actions. No waiting for batch processing or manual refresh. **Unlimited segment depth** Layer conditions with AND/OR logic. Create micro-segments as precise as you need for maximum conversion. **365-day historical data** Segment based on long-term behavior patterns. Identify seasonal players, anniversary re-engagers, and more. **Segment-based journey branching** Use segments as conditions in Customer Journey Builder. Different paths for different player types. **Segment performance analytics** Track conversion rates by segment. Know which player groups respond best to which offers. **Third-party data integration** Import segments from Adjust, Amplitude, AppsFlyer, and other analytics tools via API. ## Real results from gaming companies using Pushwoosh segmentation > We aimed to increase the ARPU of the current user base without significantly increasing the advertising budget. Pushwoosh did a good job: thanks to increasing revenue by **4.58%**, the spent money was paid off many times over. — Evgeniy Cherdantsev, User Acquisition & Product Marketing Manager @ Bladestorm [Read the full Bladestorm case study →](https://www.pushwoosh.com/blog/bladestorm/) ## Connect segmentation with your gaming tech stack Import player data and segments from your existing analytics and attribution platforms. **Amplitude** Sync user cohorts and behavioral data for unified segmentation. **AppsFlyer** Import attribution data and conversion events for acquisition-based segments. **Adjust** Connect campaign data to segment players by acquisition source. **Segment** Route player events and traits through your existing CDP infrastructure. ## Safe, scalable, and ready for your game **ISO 27001 & SOC 2 certified** Enterprise-grade security for player data. Private servers in the US and Germany with full compliance. **GDPR compliant** Built-in compliance features for global gaming audiences. Player data protection by design. **Quick SDK integration** Support for Unity, Unreal, React Native, Flutter, and native iOS/Android. Most integrations complete in under an hour. **Dedicated gaming support** Expert support team with gaming industry experience ready to help optimize your player segments. ## FAQ Q: What types of player data can I use for segmentation in Pushwoosh? A: Pushwoosh allows you to segment players using virtually any data point: demographics (country, language, device), behavioral data (session frequency, levels completed, features used), monetization data (total spend, purchase frequency, time since last IAP), progression stage (tutorial, mid-game, endgame), and any custom attributes you send via SDK or API. With our advanced segment builder, you can combine these conditions using AND/OR logic for precise targeting. Q: How does RFM segmentation work for gaming apps? A: RFM (Recency, Frequency, Monetary) segmentation automatically categorizes players based on their engagement and spending patterns. Pushwoosh calculates RFM scores in real-time, grouping players into segments like Champions (high engagement + high spend), Loyal Players (consistent engagement), At-Risk (declining activity), and Hibernating (long inactive). You can target each segment with different messaging strategies—exclusive rewards for Champions, win-back offers for At-Risk players. Q: Can I create segments based on in-game events and progression? A: Yes. Pushwoosh tracks any custom events you send from your game—level completions, achievements unlocked, currency spent, items purchased, features used, and more. You can create segments like 'Players who completed level 10 but haven't made a purchase' or 'Players who use the multiplayer feature more than 3 times per week'. These behavioral segments update in real-time as players take actions. Q: How do I import player segments from other analytics tools? A: Pushwoosh integrates with major mobile analytics and attribution platforms including Amplitude, AppsFlyer, Adjust, Mixpanel, and Firebase. You can sync user cohorts and segments from these tools via API or use our native integrations. Additionally, you can import segment data directly through Pushwoosh API or SDKs from your own backend systems. Q: Can segments trigger automated campaigns in Customer Journey Builder? A: Absolutely. Segments work as entry conditions and branching logic in [Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/). For example, you can create a journey that starts when a player enters the 'VIP' segment, with different paths for 'Whale' vs. 'Dolphin' spending tiers. Players automatically exit journeys when they move to different segments, ensuring messaging stays relevant. Q: How quickly do segments update when player behavior changes? A: Pushwoosh segments update in real-time. When a player completes a purchase, reaches a milestone, or takes any tracked action, their segment membership recalculates immediately. This means a player who just made their first IAP will instantly appear in your 'First-time Buyers' segment and receive the appropriate follow-up campaign. --- ## Segmentation platform for Telecom providers URL: https://www.pushwoosh.com/products/segmentation-telecom/ Advanced subscriber segmentation for telecom operators. Create targeted campaigns, personalize experiences, and increase lifetime value with data-driven insights. Keywords: segmentation telecom, segmentation for telecom, marketing segmentation for telecom, marketing segmentation telecom Segmentation for Telecom ### Subscriber segmentation platform built for telecom operators Stop sending the same offer to your entire subscriber base. Pushwoosh segmentation tools help telecom operators group subscribers by usage, behavior, and lifecycle stage to deliver targeted campaigns that reduce churn and increase ARPU. ## Trusted by telecom and communications brands ## Segmentation results that move telecom KPIs -25% churn rate with behavior-based retention segments +18% ARPU through targeted plan upgrade campaigns +45% self-service app engagement with personalized messaging ## Segmentation features designed for telecom challenges Behavioral segmentation ### Segment subscribers by usage patterns, plan type, and lifecycle stage Generic audience groups won't cut it in [telecom](https://www.pushwoosh.com/products/telecom/). Pushwoosh lets you build granular subscriber segments using real-time and historical data: data usage, plan type, payment behavior, contract status, and app engagement. - **Usage-based segments**: Group subscribers who approach data caps, use roaming frequently, or show declining engagement - **Lifecycle targeting**: Separate new activations, mid-contract subscribers, and those approaching renewal into distinct audiences - **Behavioral filters**: Target subscribers based on app activity, feature adoption, and service interactions So you can send the right offer to the right subscriber at the right moment, instead of blasting the same promotion to millions. Segment builder ### Build precise segments with a visual segment builder Create complex subscriber segments in minutes without writing queries or waiting for BI teams. The visual segment builder lets you layer conditions with AND/OR logic to define highly specific audiences. - **Combine any data point**: Mix subscriber attributes (plan type, device, location) with behavioral data (app opens, feature usage, purchase history) - **Real-time updates**: Segments refresh automatically as subscriber behavior changes, so your campaigns always target the right audience - **Reusable segments**: Save and share segments across campaigns, journeys, and channels for consistent targeting Which means your marketing team can launch precisely targeted campaigns independently, without relying on data analysts or developers. Segment-driven automation ### Trigger automated campaigns based on segment membership Connect your subscriber segments to [automated journeys](https://www.pushwoosh.com/products/customer-journey/) that respond to behavior changes in real time. When a subscriber enters or exits a segment, the right campaign fires automatically. - **Churn prevention**: When subscribers move into a "high churn risk" segment, trigger retention offers before they contact a competitor - **Upgrade nudges**: Automatically target subscribers who consistently exceed plan limits with personalized upgrade recommendations - **Payment recovery**: Segment subscribers with overdue balances and route them through escalating reminder flows across channels - **5G migration**: Identify eligible subscribers in coverage areas and trigger adoption campaigns with relevant plan comparisons So you can run always-on lifecycle campaigns that keep subscribers engaged without manual intervention. Cross-channel segmentation ### Activate segments across every subscriber channel Your segments work across all messaging channels in Pushwoosh. Target the same subscriber group with coordinated campaigns on push, SMS, email, in-app, and WhatsApp, all from a single platform. - **Channel-optimized delivery**: Send detailed plan comparisons via [email](https://www.pushwoosh.com/products/emails/), time-sensitive alerts via [SMS](https://www.pushwoosh.com/products/sms/), and engagement prompts via [push notifications](https://www.pushwoosh.com/products/mobile-push-notifications/) - **Fallback logic**: If a subscriber is unreachable on one channel, automatically route through an alternative - **Consistent targeting**: All channels share the same segment definitions and subscriber data, so messaging stays coordinated Which means every subscriber touchpoint is relevant and personalized, regardless of the channel. ### See subscriber segmentation in action Discover how Pushwoosh helps telecom operators build targeted segments, reduce churn, and increase ARPU with data-driven campaigns at scale. ## Telecom segmentation use cases that drive subscriber value **Churn prevention segments** Identify at-risk subscribers by declining usage, approaching contract end dates, or reduced app engagement. Trigger proactive retention campaigns before they leave. **Plan upgrade targeting** Segment subscribers who consistently exceed data limits or show upgrade intent. Deliver personalized plan recommendations that match their usage profile. **Payment collection segments** Group subscribers by payment behavior: overdue, at-risk, or habitually late. Route each group through tailored reminder flows to reduce disconnections. **5G and new service adoption** Build segments of subscribers with compatible devices in 5G coverage areas. Target them with migration campaigns and premium service promotions. **Contract renewal targeting** Segment subscribers approaching contract end dates. Start automated renewal sequences with personalized offers well before expiration. **Onboarding segments** Separate new activations by plan type, acquisition channel, and early engagement. Deliver tailored onboarding sequences that drive feature adoption. **Cross-sell and upsell audiences** Identify subscribers likely to respond to add-on services, family plans, or bundled offerings based on their current plan and usage data. **Loyalty and high-value segments** Recognize long-tenure, high-ARPU subscribers with exclusive rewards and early access to new plans to reinforce retention. ## Why telecom operators choose Pushwoosh for [marketing segmentation](https://www.pushwoosh.com/products/marketing-segmentation/) **Unlimited segment complexity** Combine behavioral, demographic, and transactional data with AND/OR logic. No limit on conditions per segment. **Real-time segment updates** Segments refresh automatically as subscriber data changes. Your campaigns always target the current audience, not yesterday's snapshot. **Best value for money** All segmentation features included in every plan. No extra fees for segment size, number of segments, or additional channels. **Seamless data integration** Import subscriber data via API for real-time sync with your BSS/OSS systems, or upload CSV files for quick segment campaigns. ## FAQ Q: What is a segmentation platform for telecom? A: A segmentation platform for telecom is a solution that helps telecom operators and mobile network operators group subscribers into targeted audiences based on behavioral, transactional, and profile data. Unlike generic marketing tools, a telecom-focused segmentation platform works with subscriber-specific data points like plan type, data usage patterns, payment history, contract status, and app engagement.\n\nPushwoosh provides telecom operators with a visual segment builder that supports real-time and historical data, behavioral filters, and AND/OR logic for complex audience definitions. Segments connect directly to automated campaigns across push notifications, SMS, email, in-app messaging, and WhatsApp, so you can act on your segmentation immediately.\n\nThis means you can move beyond one-size-fits-all campaigns and deliver relevant, timely communications that reduce churn, drive plan upgrades, and improve payment collection rates. Q: How does subscriber segmentation help reduce churn in telecom? A: Subscriber segmentation reduces churn by enabling proactive, personalized communication with at-risk subscribers before they decide to leave.\n\nWith Pushwoosh, telecom operators can monitor behavioral signals like declining app engagement, reduced data usage, approaching contract end dates, or missed payments. When these signals are detected, subscribers automatically move into churn-risk segments, triggering retention campaigns: value reminders highlighting plan benefits, exclusive loyalty offers, personalized win-back deals, or plan optimization suggestions.\n\nBecause segmentation is real-time, your campaigns react to behavior changes as they happen, not days or weeks later. Combined with cross-channel delivery, you can reach at-risk subscribers on their preferred channel with the right retention offer at the right time. Q: What subscriber data can I use for segmentation in Pushwoosh? A: Pushwoosh supports segmentation based on a wide range of subscriber data points:\n\n**Profile attributes**: Plan type, contract status, device model, operating system, language, location, and custom tags you define.\n\n**Behavioral data**: App opens, feature usage, screen views, in-app actions, push notification interactions, email engagement, and any custom events you track.\n\n**Transactional data**: Payment history, billing status, plan changes, add-on purchases, and upgrade/downgrade events.\n\n**Engagement metrics**: Last active date, session frequency, message interaction history, and channel preferences.\n\nYou can combine any of these data points using the visual segment builder with AND/OR logic to create complex, multi-condition segments. Data syncs in real time via API integration with your BSS/OSS systems, or you can upload CSV files for quick campaigns. Q: Can I trigger automated campaigns based on segment changes? A: Yes. Pushwoosh Customer Journey Builder lets you trigger automated campaigns when subscribers enter or exit specific segments.\n\nFor example, when a subscriber moves into a "DataCapApproaching" segment, an automated journey can send a personalized push notification with an upgrade offer, followed by an email with a detailed plan comparison if they don't act within 24 hours. If a subscriber enters a "PaymentOverdue" segment, you can trigger escalating reminders across SMS, push, and email.\n\nThis segment-driven automation means your campaigns respond to real subscriber behavior in real time, without manual intervention. You define the segments and the journeys once, and Pushwoosh handles the rest. Q: How does Pushwoosh segmentation work with other messaging channels? A: Pushwoosh is an omnichannel platform, so segments you build are available across all channels: push notifications, SMS, email, in-app messaging, and WhatsApp.\n\nYou can target the same subscriber segment with coordinated campaigns across multiple channels. For example, send a detailed plan upgrade email to your "HighDataUsage" segment, follow up with a push notification for those who didn't open, and use an in-app message when they next open your app.\n\nThe Customer Journey Builder includes channel fallback logic: if a subscriber is unreachable on one channel, the system automatically routes through an alternative. All channels share the same segment definitions and subscriber data, so messaging stays consistent across every touchpoint. Q: How quickly can my telecom team start using Pushwoosh for segmentation? A: Telecom teams can start building segments and launching targeted campaigns shortly after setup. Pushwoosh provides default tags and events that let you create basic subscriber segments immediately.\n\nFor advanced telecom segmentation, your team maps custom events and subscriber attributes from your systems (plan data, usage events, payment status) to Pushwoosh via API. Once connected, the marketing team builds, manages, and activates segments independently using the no-code visual segment builder.\n\nPushwoosh also supports CSV import for quick subscriber list uploads, so you can launch your first targeted campaign the same day. --- ## Silence period | Quiet hours for customer journeys URL: https://www.pushwoosh.com/products/silence-period/ Block a journey from sending on any channel during a daily quiet window, timed to each subscriber's own device timezone. Set per-channel windows, day-of-week overrides, and what happens to a blocked message. Keywords: silence period, quiet hours push notifications, journey do not disturb, timezone based send window, mute push at night, customer journey builder Customer Journey Builder ### Silence period Silence period blocks a journey from sending on any channel during a daily quiet window, set in each subscriber's own device timezone. Turn it on per channel, override any day of the week, and choose what happens to a message that would have fired inside it. Book a demo Start for free ## Nobody wants a push at 3am Nobody wants a push notification at 3am, and the business that sends one is spending something it won't get back easily: the subscriber's willingness to keep notifications on at all. A journey running on its own doesn't know what time it is anywhere. It fires the reminder, the reorder nudge, the trial-ending alert the moment the trigger condition is met, wherever in the world that person happens to be. Silence period is the setting that makes an automated journey behave like someone who checked the clock first. ## Quiet hours, set once per channel Silence period lives on the journey's Settings panel, the same place as [Conversion goals](https://www.pushwoosh.com/products/goals-tracking/), not an element you drag onto the canvas. Turn it on separately for push, email, SMS, WhatsApp, in-app and LINE, each with its own daily window such as 23:00 to 08:00. The window resolves against the subscriber's own device timezone, not a single company clock, and any day of the week can be swapped for a full pause instead of a window. | Setting | What you configure | Default | | --- | --- | --- | | Channels | push, email, SMS, WhatsApp, in-app, LINE, each on its own | Off | | Daily window | Start and end time, resolved in the subscriber's device timezone | 22:00 to 08:00 | | Day-of-week override | Standard window, or a full-day pause, per day | Standard window every day | | Blocked-message behavior | Send after the window ends, skip and continue, or skip and hold the step | Send after Silence Period ends | None of the competitors we reviewed combines per-channel granularity, day-of-week overrides and a three-way choice for the blocked message the way this does, including the option to hold the entire journey step, not only the message, until the window closes. ### Three ways to handle a blocked message "Send after Silence Period ends" holds the message and releases it the moment the window closes. "Skip message and continue journey" drops it for good and moves the user on to the next step regardless. The third option, "Skip message and wait until Silence Period ends", holds the whole step, not just the message, so nothing downstream fires out of order either. ## What keeps a global journey safe to leave running [Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/) sequences fire the moment a user's data says they should, day or night, and a base spread across timezones means somebody is asleep every hour of the day. Without a way to hold sends back by time, an otherwise well-built journey becomes the reason a subscriber turns push off for good, the one channel that interrupts directly rather than waiting in an inbox. Silence period is what lets a journey run unattended across every timezone in your base without gambling the permission it took to reach them. ## How it works Setting it up is entirely no-code, from the same Settings panel as Conversion goals. It needs a device timezone Pushwoosh already has on file for that subscriber to resolve the window correctly. **Open the journey's Settings panel** Turn on Silence period for each channel that needs it: push, email, SMS, WhatsApp, in-app or LINE. **Set the daily window** Pick a start and end time per channel, then override any day of the week with a full-day pause if you need one. **Choose what happens to a blocked message** Send it after the window ends, skip it and move the user on, or skip it and hold the whole step until the window closes. Read the docs ## Built to sit next to the rest of the journey Silence period doesn't replace the timing you already control on the canvas. A [Time Delay](https://www.pushwoosh.com/products/time-delay/) still holds a user for the span or date you set, and Silence period simply refuses to let anything land during the wrong hours regardless of what triggered it. [Conversion goals](https://www.pushwoosh.com/products/goals-tracking/) tells you whether the sequence it's protecting actually converted; Silence period is what kept that sequence from working against itself in the meantime. Not to be confused with Time Delay: that pauses a user for a reason unrelated to the clock, a fixed span or a stored date. Silence period only cares what hour it is where that person lives. - [Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/): build the flows this protects - [Conversion goals](https://www.pushwoosh.com/products/goals-tracking/): measure whether the protected sequence converts - [Time Delay](https://www.pushwoosh.com/products/time-delay/): hold a user for a reason other than the time of day ## What to keep in mind **A setting for the whole journey, with a few edges worth knowing.** - It's a Settings-panel property, not a canvas element: one configuration covers the whole journey, not a single message inside it. - The behavior choice applies to the setting as a whole. There's no per-message override inside one Silence period configuration. - The window resolves against the subscriber's device timezone. Behavior for a subscriber with no timezone on file isn't documented here; check with support before relying on a specific fallback. - If a message is due during Silence period while the same user is also held on a Time Delay or Wait for Trigger, no order of priority is documented; check the docs before designing around a specific sequence. ## Stop guessing what time it is for your subscribers Turn it on once, from the same Settings panel as everything else you already configure, and the rest of the journey keeps running exactly as built. Book a demo Start for free --- ## Silent push notifications | Sync data in the background, no alert URL: https://www.pushwoosh.com/products/silent-background-push/ Wake your app in the background to refresh data, sync state, or update a badge, with no alert, sound, or badge shown to the user. Free on every Pushwoosh plan. Keywords: silent push notification, background push notification, content-available push, data sync push, silent push ios android Mobile push notifications ### Silent push notifications Wake your app in the background to refresh data, sync state, or update a badge, with no alert, sound, or badge shown to the user. Available on every plan, including free. Book a demo Start for free ## What silent push gives you **No-code toggle** Silent Push in a push preset, or Send silent notification on a one-time push. No custom payload to write by hand. **A dedicated Journey step** Data to app runs the same background delivery inside Customer Journey Builder, alongside every other channel. **One API field, both platforms** ios_root_params and android_root_params in the Messages API carry the same payload the toggle builds for you. **Carries your own data** Attach the key-value payload your app needs: a new state, an entity ID, a refresh-now flag. **Cleans up tokens for free** Every send helps clear invalid or expired tokens from your audience, on by default. **Free on every plan** No upgrade needed to turn on silent delivery or the Data to app step. ## Where to turn it on A silent push carries no visible content: no alert, sound, or badge. It only sends a signal that wakes the app to run a task, plus any custom data it needs. On iOS this is a `content-available` payload with no alert; on Android it's a data-only FCM message. | Where to set it | Surface | | --- | --- | | Silent Push toggle | Push preset | | Send silent notification | One-time push | | Data to app | Customer Journey step | | ios_root_params / android_root_params | Messages API | It's the same flag no matter where you turn it on, and it runs through the same segmentation, targeting, and Journey logic as a visible [mobile push](https://www.pushwoosh.com/products/mobile-push-notifications/). ### Nothing to build on the Pushwoosh side Turn on Silent Push in a preset or tick Send silent notification on a one-time push, and Pushwoosh builds the payload for you. Add a custom data field, and it rides along in the same send. A developer still implements the background handler once, on the app side, as a one-time setup rather than a per-message step. ### Keeps mobile push honest A push channel that only fires when there's something worth showing runs on stale data between sends. Silent push keeps that data, the price, the balance, the feed, current in the background, so [Mobile push](https://www.pushwoosh.com/products/mobile-push-notifications/) shows something accurate the moment it does fire. The badge, inbox, or Live Activity sitting next to it stays accurate too. ### One background layer, three visible surfaces Silent push usually runs as a Data to app step inside a Journey: sync in the background, then let the Journey decide whether a visible push is worth sending at all. The same background signal can push a content-state update into a [Live Activity](https://www.pushwoosh.com/products/ios-live-activities/) or quietly add an entry to [Message Inbox](https://www.pushwoosh.com/products/message-inbox/), so the lock-screen card and the unread count are already correct before anyone looks. ## Where this earns its place **Prefetch content** Pull in tomorrow's feed, the next episode, or fresh game assets before someone opens the app. **Sync state across devices** A purchase on the web, a balance change, a price update, reflected quietly before the next open. **Feed a live surface** Keep a Live Activity, a badge count, or an inbox entry accurate between visible pushes. - Mobile games - Creator / subscription apps - Fintech / banking - E-commerce / retail - Marketplaces - Media / news / streaming - Ride-hailing / taxi - Food delivery ## Sensitive data stays on infrastructure you can name Silent push often carries the data people care about most: a balance, a health metric, a location. That payload runs through the same infrastructure as the rest of the platform: Pushwoosh is SOC 2 Type I and ISO 27001:2022 certified, GDPR-compliant, and runs on its own hardware in the US and Germany, under BDSG. Full detail sits on the [data safety](https://www.pushwoosh.com/products/data-safety/) page. ## How it works **Turn it on where you already send** Switch on Silent Push in a push preset, tick Send silent notification on a one-time push, or add a Data to app step in [Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/). **Attach the data your app needs** A new state, an entity ID, a refresh-now flag, whatever the background task should act on. **Implement the background handler once** didReceiveRemoteNotification on iOS, the FCM data handler on Android, both set up once as part of the app build. Read the docs See mobile push **Good to know before you rely on it.** - iOS delivery is best-effort and throttled by Apple, about 2 to 3 silent pushes an hour. The OS drops what doesn't fit, with no failure signal. - Only the newest pending silent push per app is kept. Earlier ones are discarded before delivery, and the app gets about 30 seconds to finish once woken. - Delivery stops in Low Power Mode, after a force-quit, or if the app hasn't been opened in a while. Apple's OS enforces all three, regardless of your Pushwoosh settings. - Android is less restrictive: a data-only message can wake even a killed app. It's still subject to Doze, OEM battery optimizations, and a user's force-stop. - Not for anything time-critical. Use Time-Sensitive or Critical push levels, or VoIP push, instead. - No platform gives delivery confirmation for silent push. You can see what was sent; whether it arrived stays invisible. ## FAQ Q: What's the difference between silent push and a regular push? A: A regular push shows an alert, sound, or badge to the user. A silent push shows nothing. It only wakes the app to run a background task, with an optional custom data payload. Q: Does a silent push count against my push quota? A: It sends like any other message through your account. There's no separate quota, and it's available on every plan, including free. Q: Why didn't my silent push arrive? A: Apple throttles silent push delivery and gives no failure signal, so some sends are dropped by design, especially in Low Power Mode or after a force-quit. Android is less restrictive but still depends on the device's battery optimizations. Q: Can I use silent push for something urgent? A: No. Neither platform guarantees timely delivery for silent push. For anything time-critical, use Time-Sensitive or Critical push levels, or VoIP push. Q: Do I need to write the background handler myself? A: Yes, once. Your app needs didReceiveRemoteNotification implemented on iOS and a data handler on Android before a silent push can do anything. Pushwoosh handles the delivery side. --- ## Personalized coupon campaigns URL: https://www.pushwoosh.com/products/smart-coupons-journey/ Drive sales with intelligent coupon journeys. Automate discount campaigns, segment by behavior, and protect margins with smart coupon strategies. Keywords: personalized coupon campaigns Personalized coupon campaigns ### Stop wasting discounts on shoppers who would buy at full price Most coupon campaigns sacrifice margin without lifting conversions. Pushwoosh lets you target the right discount to the right customer at the right moment, so every coupon drives incremental revenue instead of eroding profit. ## Trusted by e-commerce brands worldwide ## Measurable results from personalized coupon campaigns 25X higher conversion into target action +70% sales with behavior-triggered coupon campaigns +40% average order value with personalized discounts ## Personalized coupon campaigns built for [e-commerce](https://www.pushwoosh.com/products/e-commerce-solution/) marketers ### Automate coupon delivery based on real shopping behavior Batch-and-blast discount campaigns train customers to wait for the next sale. Pushwoosh lets you trigger personalized coupons based on what each shopper actually does in your app, so discounts arrive when they can tip a purchase decision. - **Behavior-triggered coupons**: Automatically send a discount when a shopper abandons a high-value cart, browses the same category three times without buying, or hits a spending milestone - **Time-sensitive delivery**: Configure delay rules so coupons arrive at the exact moment purchase intent peaks, not hours after a shopper has moved on - **Smart frequency caps**: Limit how many coupons each customer receives per week or month to prevent discount fatigue and protect perceived brand value This means every coupon you send is tied to a real buying signal, dramatically improving conversion rates compared to generic scheduled promotions. ### Segment shoppers to match the right discount to the right customer A loyal repeat buyer and a price-sensitive first-time visitor need very different coupon strategies. Pushwoosh [behavioral segmentation](https://www.pushwoosh.com/products/segmentation-ecommerce/) lets you create distinct discount tiers based on customer value and purchase patterns. - **RFM-based coupon tiers**: Offer minimal discounts to high-value champions who buy regularly, and reserve deeper discounts for at-risk customers showing signs of churn - **Purchase history targeting**: Send category-specific coupons based on what each shopper has bought before, with cross-sell discounts on complementary products - **Price sensitivity detection**: Identify customers who only convert during sales versus those who buy at full price, and adjust your coupon strategy accordingly So you can allocate your discount budget where it drives the most incremental revenue, instead of giving margin away to customers who would convert without a coupon. ### Deliver coupons across push, email, in-app, and SMS A coupon that never gets seen is a coupon that never converts. Pushwoosh coordinates coupon delivery across every channel your customers use, ensuring maximum visibility without sending duplicate offers. - **Omnichannel coupon journeys**: Start with a push notification for immediate visibility, follow up with an [email](https://www.pushwoosh.com/products/emails/) containing the full offer details, and surface an [in-app message](https://www.pushwoosh.com/products/in-app-messaging/) when the shopper opens your app next - **Channel preference routing**: Automatically deliver coupons through each customer's most responsive channel based on their engagement history - **Cross-channel deduplication**: If a customer redeems a coupon from a push notification, they automatically exit the journey and will not receive the same offer via email or SMS Which means your coupon campaigns achieve higher visibility and redemption rates by meeting customers wherever they are most likely to act. ### Personalize every coupon with dynamic product and pricing data Generic "20% off everything" coupons feel impersonal and train shoppers to wait for discounts. Pushwoosh pulls real-time product and customer data into every coupon message, making each offer feel like it was created specifically for the recipient. - **Dynamic discount values**: Test different discount levels (10%, 15%, 20% off) per customer segment to find the optimal conversion point that protects your margins - **Product-specific coupons**: Include the exact products a shopper viewed or added to their wishlist in the coupon message, with personalized pricing - **Urgency and scarcity**: Add countdown timers, limited-quantity warnings, or expiration dates to create urgency that drives immediate redemption This means each coupon feels like a personal recommendation rather than a mass promotion, which significantly increases both open rates and redemption rates. ### Measure coupon ROI and optimize campaigns continuously Running coupon campaigns without measuring incremental lift is guessing. Pushwoosh [analytics](https://www.pushwoosh.com/products/analytics-ecommerce/) tracks every coupon from delivery to redemption, so you know exactly which campaigns drive profit and which ones just give margin away. - **Redemption tracking**: Monitor coupon redemption rates by segment, channel, discount level, and product category in real time - **A/B testing**: Run controlled experiments comparing different discount values, messaging angles, and delivery timing to find the combination that maximizes conversion without over-discounting - **Incremental revenue attribution**: Compare conversion rates between coupon recipients and control groups to measure true incremental lift, not just total redemptions So you can continuously refine your coupon strategy based on data, improving ROI with every campaign cycle while protecting your margins through the Pushwoosh [Customer Journey](https://www.pushwoosh.com/products/customer-journey-ecommerce/) Builder. ### See personalized coupon campaigns in action Discover how automated coupon journeys, behavioral segmentation, and omnichannel delivery help e-commerce brands increase coupon conversion rates while protecting margins. Watch our demo to see the platform at work. ## Why e-commerce marketers choose Pushwoosh for coupon campaigns **Behavior-triggered delivery** Coupons fire based on real shopping events. Cart abandonment, browse patterns, and purchase milestones trigger personalized discounts when conversion intent is highest. **Value-based segmentation** Segment customers by RFM score, purchase history, and price sensitivity. Match discount depth to customer value so you never over-discount high-value buyers. **Omnichannel coupon delivery** Coordinate coupons across push notifications, in-app messages, email, SMS, and WhatsApp. Reach shoppers on their preferred channel with automatic deduplication. **Dynamic personalization** Pull live product data, customer names, and personalized discount codes into every coupon message automatically. No manual content updates needed. **Coupon ROI analytics** Track redemption rates, incremental revenue, and margin impact per campaign. Measure which discount levels and channels drive the most profitable conversions. **Visual journey builder** Design multi-step coupon flows with drag-and-drop. Set triggers, delays, conditions, and escalation logic without writing any code. ## Real results from e-commerce brands 91.9% CTR with personalized messaging 67.4% conversion with lifecycle coupon campaigns 4-7% conversion rates from targeted promotional pushes ## Success stories from e-commerce marketers **Coupon app achieves 67.4% conversion with lifecycle campaigns** Omada's Almowafir app built behavior-based campaigns that guide shoppers from discount discovery to purchase. The personalized approach increased D30 retention by 4% and converted two-thirds of users to target actions. Omada's case **Fashion platform achieves 91.9% CTR with personalized campaigns** Bantoa turned generic messaging into personalized campaigns based on style preferences and shopping behavior. Segment-based targeting drove 94% monthly subscriber activity and +28% growth in registered users. Bantoa's case **Pizza chain drives $2400+ revenue from single push campaigns** Telepizza created location-based campaigns that deliver special offers when customers enter restaurant geozones. Targeted promotional pushes achieve 4-7% conversion rates and drive measurable sales growth. Telepizza's case **Food delivery app grows DAU 10x with behavior-triggered campaigns** HungryNaki built automated campaigns triggered by homepage visits, menu views, and order events. Personalized multilanguage messaging drove a 2.6x increase in MAU and higher average order value. HungryNaki's case ## FAQ Q: How do personalized coupon campaigns work in Pushwoosh? A: Personalized coupon campaigns in Pushwoosh are triggered by real customer behavior rather than sent on a fixed schedule. When a shopper performs a specific action, such as abandoning a cart, browsing a category repeatedly, or reaching a purchase milestone, Pushwoosh automatically triggers a coupon delivery flow.\n\nYou define the rules in Customer Journey Builder: which events trigger coupons, what discount level each customer segment receives, which channels deliver the offer, and how the flow adapts based on customer response. For example, a first-time visitor who abandons a $100+ cart might receive a 15% discount via push notification within an hour, while a loyal repeat customer gets a smaller 5% loyalty reward via email.\n\nEvery coupon message is populated with dynamic content, including the customer's name, the specific products they viewed, personalized discount codes, and expiration dates. The entire flow runs automatically once configured, delivering the right coupon to the right customer at the right time 24/7. Q: How do I prevent coupons from eroding my profit margins? A: Margin protection starts with segmentation. Pushwoosh lets you create distinct coupon tiers based on customer value and price sensitivity, so you never offer deep discounts to shoppers who would convert at full price.\n\nUse RFM segmentation to identify your high-value champions and limit their coupon exposure. These customers buy regularly without incentives, so sending them 20% off coupons simply reduces your revenue. Reserve deeper discounts for at-risk customers showing signs of churn or first-time visitors who need an extra push to convert.\n\nA/B testing helps you find the minimum effective discount for each segment. Test 5%, 10%, and 15% off against a control group with no discount. Pushwoosh analytics show you the incremental lift each level generates, so you can identify the sweet spot where conversions increase enough to justify the margin reduction.\n\nSmart frequency caps prevent coupon fatigue and ensure customers do not learn to wait for the next discount before buying. Q: What channels can I use to deliver coupon campaigns? A: Pushwoosh supports coupon delivery across push notifications, in-app messages, email, SMS, and WhatsApp. You can use any combination of these channels in a single coupon journey.\n\nPush notifications work best for time-sensitive offers because they appear directly on the customer's device even when your app is closed. In-app messages are effective for surfacing coupons when shoppers are actively browsing your store. Email provides space for rich coupon designs with product images and detailed terms. SMS and WhatsApp deliver high open rates for flash sales or expiring offers.\n\nThe most effective approach coordinates multiple channels in a sequence. For example: push notification with a coupon code at hour one, an in-app message reminder when the shopper opens your app, and an email with the full offer details at 24 hours if the coupon has not been redeemed. Pushwoosh automatically deduplicates across channels so customers never receive the same coupon twice. Q: Can I A/B test different discount levels and coupon formats? A: Yes. Pushwoosh Customer Journey Builder includes built-in A/B testing that lets you experiment with every aspect of your coupon campaigns.\n\nYou can test different discount values (10% vs. 15% vs. free shipping), coupon formats (percentage off vs. fixed amount vs. buy-one-get-one), messaging angles (urgency-focused vs. value-focused vs. exclusivity-focused), delivery timing (1 hour vs. 4 hours vs. 24 hours after trigger), and channel combinations.\n\nEach test variant runs against a control group so you can measure true incremental lift, not just total redemptions. Pushwoosh analytics break down results by redemption rate, average order value, revenue per recipient, and margin impact per variant.\n\nOver time, these tests help you build a coupon strategy that maximizes conversions at the lowest possible discount level for each customer segment. Q: How do I measure the ROI of my coupon campaigns? A: Pushwoosh provides detailed analytics for every coupon campaign. Key metrics include:\n\n**Redemption rate**: The percentage of delivered coupons that customers actually use. Track this by segment, channel, discount level, and product category.\n\n**Incremental revenue**: Compare conversion rates and average order values between coupon recipients and a holdout control group. This shows whether coupons drive additional purchases or simply discount sales that would have happened anyway.\n\n**Margin impact**: Calculate the net revenue effect of each campaign by factoring in the discount cost against the incremental revenue generated.\n\n**Channel performance**: Identify which delivery channels (push, email, in-app, SMS) drive the highest redemption rates and the most profitable conversions.\n\nAll analytics update in real time and can be filtered by customer segment, campaign variant, product category, and time period. Use these insights to continuously optimize your coupon strategy, increasing ROI with every campaign cycle. Q: How quickly can I launch my first personalized coupon campaign? A: You can start with a free Pushwoosh account and begin building coupon campaigns immediately after integrating the SDK with your app or website. The basic setup involves configuring the shopping events you want to track (cart additions, product views, purchases) and creating the customer segments you want to target.\n\nMost e-commerce teams complete the initial integration in 2 to 10 days. From there, you can build your first coupon journey in Customer Journey Builder using drag-and-drop, no coding required. Start with a simple flow, such as sending a 10% off coupon to first-time cart abandoners via push notification, then expand to more sophisticated multi-step, multi-channel sequences as you learn what works.\n\nContact our sales team for a personalized demo of coupon campaign capabilities, or start for free to explore the platform at your own pace. --- ## E-commerce SMS marketing solution URL: https://www.pushwoosh.com/products/sms-marketing-ecommerce/ E-commerce SMS solution that grows revenue. Automate transactional messages, send promotional campaigns, and create SMS experiences that convert. Keywords: SMS ecommerce, SMS for ecommerce, ecommerce SMS marketing, SMS campaigns ecommerce, transactional SMS ecommerce SMS for e-commerce ### Turn abandoned carts into completed orders with SMS Recover lost revenue, boost conversions, and keep customers engaged with automated SMS campaigns built for e-commerce. Reach shoppers directly on their phones when it matters most. ## Trusted by leading e-commerce brands ## Drive measurable revenue with e-commerce SMS +70% sales with cart recovery SMS campaigns 90%+ SMS open rate within 3 minutes +40% average order value with personalized SMS ## [SMS](https://www.pushwoosh.com/products/sms/) tools built for [e-commerce](https://www.pushwoosh.com/products/e-commerce-solution/) marketers ### Recover abandoned carts with automated SMS Stop losing sales to cart abandonment. Pushwoosh detects when shoppers leave items in their cart and automatically sends SMS reminders with product details and personalized incentives. - **Real-time cart triggers**: Send SMS messages within minutes of cart abandonment, while purchase intent is still high - **Product-specific reminders**: Include abandoned product names, pricing, and direct links back to checkout in every SMS - **Escalating incentives**: Test different discount levels across a multi-step SMS sequence to find the right balance between conversion and margin This means you can recover significantly more abandoned cart revenue by reaching customers on a channel with 90%+ open rates, turning lost sales into completed purchases. ### Send promotional SMS campaigns that convert Reach your customers with time-sensitive offers that drive immediate action. SMS delivers flash sale alerts, exclusive deals, and seasonal promotions directly to shoppers' phones. - **Flash sale alerts**: Notify your best customers first about limited-time promotions, new product drops, and early access events - **Personalized offers**: Segment audiences by purchase history, browsing behavior, and preferences to send relevant deals that resonate - **Seasonal campaigns**: Schedule SMS campaigns around Black Friday, holiday sales, and product launches to maximize revenue during peak periods So you can generate immediate revenue spikes during promotional periods with a channel that delivers near-instant visibility and engagement. ### Automate transactional SMS for every order Keep customers informed at every step of their shopping journey. Transactional SMS messages build trust and reduce support tickets by proactively updating shoppers on their orders. - **Order confirmations**: Send instant SMS confirmations with order number, total, and estimated delivery date the moment checkout completes - **Shipping and delivery updates**: Notify customers when orders ship, arrive at local facilities, and get delivered, with tracking links included - **Payment and security alerts**: Confirm payments, send OTP codes, and alert customers to account activity for a secure shopping experience Which means you can improve customer satisfaction and reduce inbound support requests while building trust through transparent, timely communication. ### Combine SMS with push, email, and in-app messages SMS works best as part of a coordinated messaging strategy. Check user reachability via lower-cost channels first, and reserve SMS for high-value moments where direct delivery matters most. - **Smart channel selection**: Pushwoosh Customer Journey Builder checks if a customer is reachable via push or email before sending SMS, optimizing your messaging budget - **Multi-channel sequences**: Start with a push notification, follow up with email, then escalate to SMS for maximum reach across cart recovery, re-engagement, and promotional campaigns - **Unified customer view**: Access all customer interactions across channels in one platform, so every SMS is informed by the full engagement history This means you can reduce SMS costs while maintaining high engagement, using text messaging strategically where it delivers the greatest ROI. ## SMS use cases for e-commerce **Cart abandonment recovery** Automated SMS reminders with product details and discount codes sent within minutes of cart abandonment, when purchase intent is highest. **Flash sale announcements** Instant SMS alerts about limited-time offers, clearance events, and exclusive early access promotions that drive same-day purchases. **Order and shipping updates** Transactional SMS messages with order confirmations, shipping notifications, delivery alerts, and tracking links customers expect. **Price drop and back-in-stock** Automated texts when wishlisted items go on sale or previously unavailable products return to inventory, capturing delayed demand. **Loyalty rewards and birthdays** Personalized SMS with birthday discounts, loyalty point updates, and VIP-exclusive offers that strengthen customer retention. **Replenishment reminders** Timed SMS reminders for consumable products based on average purchase cycles, driving repeat orders at the right moment. **Welcome and onboarding** SMS welcome messages with first-purchase incentives and product discovery prompts that convert new subscribers into buyers. **Win-back campaigns** Re-engagement SMS for lapsed customers with personalized comeback offers based on their purchase history and favorite categories. ### See SMS for e-commerce in action Discover how automated SMS campaigns and behavioral segmentation enable cart recovery, promotional messaging, and transactional updates that grow revenue. ## Why e-commerce brands choose Pushwoosh for SMS **Real-time personalization** Dynamic content pulls live product data, pricing, and customer attributes into every SMS. No generic blasts, just relevant messages. **Behavioral segmentation** Create segments based on purchase history, browsing behavior, cart activity, and RFM scores to target the right shoppers with the right offers. **Omnichannel orchestration** Coordinate SMS with push notifications, in-app messages, and email in unified customer journeys that optimize reach and cost. **Visual journey builder** Design complex SMS automation flows with drag-and-drop canvas. No coding required to build cart recovery, re-engagement, and promotional sequences. **Revenue attribution** Track how much revenue each SMS campaign generates with conversion tracking, delivery reporting, and ROI analysis. **Global SMS delivery** Send SMS across 187 countries with built-in carrier compliance, sender ID management, and automatic encoding optimization. ## Real results from e-commerce brands 91.9% CTR with personalized messaging 10X DAU growth in six months +37% D30 retention improvement ## Success stories from e-commerce marketers **Fashion platform achieves 91.9% CTR with personalized messaging** Bantoa transformed generic messaging into personalized campaigns based on style preferences and shopping behavior. The result: 94% of subscribers active monthly and +28% growth in registered users. Bantoa's case **Food delivery app grows DAU 10x with behavior-triggered campaigns** HungryNaki built automated campaigns triggered by homepage visits, menu views, and order events. Personalized multilanguage messaging drove a 2.6x increase in MAU and higher average order value. HungryNaki's case **Pizza chain drives $2400+ revenue from single push campaigns** Telepizza created location-based campaigns that deliver special offers when customers enter restaurant geozones. Targeted messages achieve 4-7% conversion rates and drive measurable sales growth. Telepizza's case **Coupon app achieves 67.4% conversion with lifecycle campaigns** Omada's Almowafir app built behavior-based campaigns that guide shoppers from discount discovery to purchase. The personalized approach increased D30 retention by 4% and converted two-thirds of users to target actions. Omada's case ## Ready to grow your e-commerce revenue with SMS? Start recovering abandoned carts and boosting conversions with automated SMS campaigns built for e-commerce. ## FAQ Q: How does SMS help recover abandoned carts in e-commerce? A: SMS cart recovery works by automatically detecting when a shopper adds items to their cart but leaves without completing checkout. Pushwoosh then sends timely SMS reminders with product details and optional discount incentives.\n\nBecause SMS messages have over 90% open rates and most are read within 3 minutes of delivery, they reach customers far more reliably than email for time-sensitive recovery. E-commerce brands using Pushwoosh cart recovery campaigns see up to 70% more abandoned cart revenue recovered.\n\nThe key is timing and personalization: sending the right reminder within 1-3 hours of abandonment (when purchase intent is still high) with product-specific content and a direct link back to checkout makes it effortless for customers to complete their purchase. Q: What types of SMS campaigns work best for e-commerce? A: The highest-performing SMS campaigns for e-commerce fall into three categories: transactional, promotional, and lifecycle.\n\nTransactional SMS includes order confirmations, shipping updates, and delivery notifications. These are expected by customers and build trust. Promotional SMS covers flash sale alerts, seasonal offers, back-in-stock notifications, and price drop alerts. These drive immediate revenue and work best with precise audience segmentation. Lifecycle SMS targets specific customer behaviors: welcome messages for new subscribers, replenishment reminders for consumable products, birthday offers, and win-back campaigns for lapsed shoppers.\n\nThe most effective e-commerce SMS strategies combine all three types within automated customer journeys, ensuring every message is relevant and well-timed. Q: How can I reduce SMS costs while maintaining high engagement? A: Pushwoosh helps you optimize SMS spend in several ways. First, the Customer Journey Builder checks user reachability across channels before sending. If a customer is reachable via push notifications or email (which cost significantly less), the platform uses those channels first and reserves SMS for customers who can only be reached via text.\n\nSecond, behavioral segmentation ensures you only send SMS to audiences most likely to convert, rather than broadcasting to your entire database. Third, you can set frequency caps to prevent notification fatigue and wasted sends.\n\nE-commerce companies using this approach have reduced SMS budgets by replacing even 1% of SMS with push notifications, saving substantial costs at scale while maintaining or improving engagement rates. Q: Can I personalize SMS messages with product and customer data? A: Yes. Pushwoosh supports dynamic content in SMS that pulls real-time data from your e-commerce platform. You can include customer first names, abandoned product names and prices, order numbers, tracking links, personalized discount codes, and loyalty point balances.\n\nFor cart recovery SMS, messages automatically include the specific items left in cart with current pricing. For promotional campaigns, you can reference products from browsed categories or past purchases. Personalization rules are configured once in the Customer Journey Builder, and Pushwoosh populates each message with the relevant data for every recipient.\n\nPersonalized SMS consistently outperforms generic messages: a text saying 'Your running shoes are still in your cart, 15% off for the next 2 hours' converts significantly better than a generic reminder. Q: How does Pushwoosh handle SMS compliance and deliverability across countries? A: Pushwoosh provides a secure, out-of-the-box SMS solution that covers 187 countries. The platform handles sender ID registration, carrier compliance requirements, and opt-in/opt-out management automatically.\n\nFor each country, Pushwoosh manages the technical requirements: short codes vs. long codes, alphanumeric sender IDs where supported, and automatic message encoding to handle special characters without exceeding segment limits. Built-in opt-out processing ensures compliance with regulations like TCPA, GDPR, and local telecommunications laws.\n\nDelivery reporting tracks message status in real time so you can monitor delivery rates by country and carrier, identify any issues immediately, and optimize your sending strategy. Q: How do I measure the ROI of my e-commerce SMS campaigns? A: Pushwoosh provides comprehensive analytics that track the revenue impact of every SMS campaign. You can see delivery rates, open rates (for supported carriers), click-through rates on links, and conversion events tracked after each send.\n\nFor cart abandonment campaigns, you can measure recovery rate (percentage of abandoned carts that convert after receiving SMS), recovered revenue, and cost per recovery. For promotional campaigns, track revenue attributed to each send, average order value from SMS-driven purchases, and ROI against campaign costs.\n\nAll analytics are available in real-time dashboards and can be compared across channels, so you can see exactly how SMS performance stacks up against push notifications, email, and in-app messages in terms of cost efficiency and revenue generated. --- ## SMS campaigns for Telecom operators URL: https://www.pushwoosh.com/products/sms-marketing-telecom/ Transform your telecom SMS marketing. Automate usage alerts, send plan recommendations, and deliver personalized offers via text messages. Keywords: SMS telecom, SMS for telecom, telecom SMS marketing, telecom SMS campaigns, subscriber SMS messaging SMS for Telecom ### SMS campaigns that reduce churn and grow subscriber value Automate payment reminders, deliver personalized plan recommendations, and send proactive service alerts via SMS. Pushwoosh helps telecom operators turn text messaging into a revenue and retention engine. ## Trusted by telecom and communications brands ## Measurable impact on telecom KPIs -25% churn rate with proactive SMS retention campaigns +18% ARPU through personalized plan upgrade SMS +30% payment collection rate with automated SMS reminders ## SMS tools built for telecom operators ### Automate payment reminders and reduce missed collections Late payments and involuntary disconnections cost operators revenue and damage subscriber relationships. Pushwoosh lets you automate [SMS](https://www.pushwoosh.com/products/sms/) reminders that reach subscribers before balances become overdue. - **Escalating reminder flows**: Set up multi-step SMS sequences that start with a friendly nudge days before the due date and escalate with urgency as the deadline passes - **Payment-specific personalization**: Include outstanding balance, due date, and a direct payment link in every SMS so subscribers can act immediately - **Segment by payment behavior**: Target habitually late payers differently from first-time missed payments for more effective collection strategies So you can recover more revenue from overdue accounts while maintaining positive subscriber relationships through timely, respectful communication. ### Drive plan upgrades with personalized SMS recommendations Generic upgrade blasts get ignored. Pushwoosh helps you send plan recommendations based on actual subscriber usage, so every [telecom](https://www.pushwoosh.com/products/telecom/) SMS feels relevant and timely. - **Usage-triggered offers**: Automatically send upgrade SMS when subscribers consistently exceed data caps or approach plan limits - **Personalized plan comparisons**: Include the subscriber's current plan details alongside a recommended upgrade with clear cost-benefit messaging - **Timing optimization**: Deliver upgrade SMS at moments of high engagement, such as after a data overage notification or at the end of a billing cycle Which means you can increase plan upgrade conversion rates by reaching subscribers with the right offer at the exact moment they experience the limitation. ### Send proactive service alerts and reduce call center volume Subscribers shouldn't find out about service issues by experiencing them. Proactive SMS alerts about outages, maintenance windows, and roaming charges keep subscribers informed and reduce inbound support calls. - **Service disruption notifications**: Alert affected subscribers about network outages or maintenance with estimated resolution times before they call support - **Roaming and usage alerts**: Notify subscribers when they enter roaming zones or approach data and spend limits, preventing bill shock - **New service announcements**: Inform eligible subscribers about 5G availability, premium add-ons, and new features in their coverage area This means you can shift from reactive customer service to proactive communication, reducing call center load while improving subscriber satisfaction. ### Prevent churn with automated retention SMS campaigns By the time a subscriber calls to cancel, it's often too late. Pushwoosh lets you trigger retention SMS based on behavioral signals that indicate churn risk, well before the subscriber makes a decision. - **Contract renewal sequences**: Start automated SMS campaigns weeks before contract expiration with personalized renewal offers and loyalty incentives - **Win-back triggers**: Detect declining usage, reduced app engagement, or competitor port-out signals and respond with targeted retention offers via [automated journeys](https://www.pushwoosh.com/products/customer-journey/) - **Cross-channel coordination**: Combine SMS with push notifications and email in unified retention journeys, reserving SMS for high-priority moments So you can intervene early with the right retention offer, keeping more subscribers engaged and reducing voluntary churn. ## SMS use cases for telecom operators **Payment collection** Automated SMS reminders before and after due dates with personalized balance details and direct payment links. Escalating sequences for overdue accounts. **Plan upgrade campaigns** Usage-triggered SMS with personalized plan recommendations when subscribers exceed data caps or approach plan limits. **Churn prevention** Retention SMS triggered by behavioral signals: declining usage, approaching contract end, reduced app engagement, or competitor activity. **5G and new service adoption** Targeted SMS to eligible subscribers in coverage areas with migration offers, premium plan comparisons, and activation guides. **Service alerts** Proactive notifications about outages, maintenance, and roaming charges before subscribers experience issues or contact support. **Contract renewals** Automated renewal sequences starting weeks before expiration with loyalty offers and personalized plan comparisons. **Subscriber onboarding** Welcome SMS sequences that guide new subscribers through SIM activation, app setup, and feature discovery during the first critical days. **Cross-sell and upsell** SMS promoting add-on services, family plans, device upgrades, and bundled offerings based on subscriber profiles and usage data. ### See SMS for telecom in action Discover how automated SMS campaigns and subscriber segmentation help telecom operators reduce churn, increase ARPU, and accelerate payment collections. ## Why telecom operators choose Pushwoosh for SMS **Real-time subscriber data** Sync plan type, usage, payment status, and contract data via API. Every SMS is informed by the subscriber's current profile and behavior. **Behavioral segmentation** Build subscriber segments by usage patterns, lifecycle stage, payment behavior, and churn risk. Target the right audience with every campaign. **Omnichannel orchestration** Coordinate SMS with push notifications, in-app messages, and email. Check reachability on lower-cost channels first to optimize your messaging budget. **Visual journey builder** Design automated SMS workflows with drag-and-drop canvas. Build payment reminder, retention, and onboarding sequences without writing code. **Campaign analytics** Track delivery rates, click-through rates, and downstream conversions for every SMS campaign. Measure the impact on churn, ARPU, and collections. **Global SMS delivery** Send SMS across 187 countries with built-in carrier compliance, sender ID management, and automatic encoding optimization. ## FAQ Q: How does SMS help reduce churn for telecom operators? A: SMS reduces churn by enabling proactive, timely communication with at-risk subscribers before they decide to leave.\n\nWith Pushwoosh, telecom operators can monitor behavioral signals like declining usage, reduced app engagement, approaching contract end dates, or missed payments. When these signals are detected, automated SMS campaigns trigger with personalized retention offers: loyalty discounts, plan optimization suggestions, or exclusive renewal deals.\n\nBecause SMS has over 90% open rates and most messages are read within minutes, retention offers reach subscribers quickly and reliably. Combined with behavioral segmentation, you can tailor the message to each subscriber's specific situation rather than sending a generic retention blast. Q: What types of SMS campaigns work best for telecom? A: The highest-impact SMS campaigns for telecom operators fall into four categories.\n\nPayment collection: Automated reminders before and after due dates with balance details and payment links. Multi-step sequences that escalate in urgency reduce late payments and involuntary disconnections.\n\nPlan upgrades: Usage-triggered SMS sent when subscribers exceed data caps or approach limits, with personalized plan recommendations and clear cost-benefit comparisons.\n\nRetention: Automated sequences triggered by churn signals (contract expiration, declining usage, competitor activity) with targeted win-back and renewal offers.\n\nService communications: Proactive alerts about outages, maintenance, roaming charges, and new service availability (5G coverage, premium features) that keep subscribers informed and reduce support calls. Q: How can telecom operators reduce SMS costs while maintaining reach? A: Pushwoosh helps telecom operators optimize SMS spend through smart channel orchestration. The Customer Journey Builder checks subscriber reachability across push notifications, email, and in-app messages before sending SMS. If a subscriber is reachable via a lower-cost channel, the platform uses that channel first and reserves SMS for subscribers who can only be reached via text.\n\nBehavioral segmentation ensures you send SMS only to subscribers most likely to act, rather than broadcasting to your entire base. Frequency caps prevent over-messaging and wasted sends.\n\nFor telecom operators with millions of subscribers, even replacing a small percentage of SMS with push notifications can reduce messaging budgets significantly while maintaining or improving engagement rates. Q: Can I personalize telecom SMS with subscriber data? A: Yes. Pushwoosh supports dynamic content in SMS that pulls real-time data from your BSS/OSS systems. You can include subscriber names, current plan details, data usage, outstanding balances, payment due dates, and personalized plan recommendations.\n\nFor payment reminders, messages automatically include the specific amount owed and a direct payment link. For upgrade campaigns, SMS can reference the subscriber's current plan alongside a recommended upgrade with pricing details. Personalization rules are configured once in the Customer Journey Builder, and Pushwoosh populates each message with the relevant data for every recipient.\n\nPersonalized SMS consistently outperforms generic messages: a text saying 'You have used 95% of your 10GB plan this month. Upgrade to 20GB for just $5 more' converts significantly better than a generic upgrade blast. Q: How quickly can our telecom team start using Pushwoosh for SMS? A: Telecom teams can start sending targeted SMS campaigns shortly after setup. Pushwoosh provides default subscriber attributes and events that let you create basic segments and send your first campaign the same day.\n\nFor advanced automation, your team maps custom events and subscriber data from your BSS/OSS systems (plan details, usage events, payment status, contract data) to Pushwoosh via API. Once connected, the marketing team builds, manages, and launches SMS campaigns independently using the no-code visual journey builder.\n\nPushwoosh also supports CSV import for quick subscriber list uploads, so you can run targeted campaigns while the full API integration is being set up. Q: How does Pushwoosh handle SMS compliance for telecom operators? A: Pushwoosh provides a secure, out-of-the-box SMS solution that covers 187 countries. The platform handles sender ID registration, carrier compliance requirements, and opt-in/opt-out management automatically.\n\nFor each market, Pushwoosh manages short codes, long codes, and alphanumeric sender IDs where supported. Automatic message encoding handles special characters without exceeding segment limits. Built-in opt-out processing ensures compliance with TCPA, GDPR, and local telecommunications regulations.\n\nDelivery reporting tracks message status in real time so you can monitor delivery rates by country and carrier, identify issues immediately, and optimize your sending strategy across markets. --- ## Best SMS Marketing Platform URL: https://www.pushwoosh.com/products/sms/ Use text messaging, audience segmentation, and campaign planning tools all within one platform. Before sending SMS, try to reach users via additional channels to optimize costs. Keywords: sms marketing, text messaging, sms campaigns, audience segmentation, omnichannel messaging, sms automation SMS ### All-in-one SMS marketing platform Use text messaging, audience segmentation, and campaign planning tools all within one platform. Before sending SMS, try to reach users via additional channels to optimize costs. ## Trusted by 80,000+ companies to scale their app engagement ## SMS is necessary but not irreplaceable Some business verticals can't do without text messaging. Yet, there are cases when you can replace costly SMS with push notifications and emails. Isn't it wise to opt for a cross-channel platform and optimize your budget? 1% replaced SMS $100,000* reduced budget *calculated for an Australian e-commerce with 1 million communications per day Pushwoosh Customer Journey Builder ### Best tool to plan any messaging campaign - Automate informational, transactional, and promotional SMS campaigns; - Initiate event-triggered or scheduled SMS messaging; - Create user segments right in the interface; - Check user reachability via other channels; - Combine SMS with push notifications and emails; - Enhance user journeys with customer-centric messaging. ### Get a solution to your customer engagement problem Discover how flexible segmentation and omnichannel messaging enable highly targeted campaigns that drive conversions and revenue. > We switched to Pushwoosh because the platform integrates all digital marketing channels with CRM: email, SMS, mobile push, loyalty. — Camilo Andrés L., Loyalty and Digital Media Analyst ### Centralize customer data and craft the most precise segments - **Match mobile numbers with push notification devices** to access user profile and behavioral data (assigned tags, real-time and past actions). - **Use this data to tailor any segment you need**. Want to promote a new skincare product to women who repeatedly viewed serum or patches and made a fluid purchase at least once? No problem! With Pushwoosh, you can select specific audiences and reach them via their preferred channels! ## Text messaging as part of cross-channel campaigns ### SMS + Push Pushes can be a cost-effective substitute for SMS and an even better alternative for delivering interactive content. Reserve SMS solely for urgent and secure message delivery. ### SMS + Email Use SMS selectively for promo campaigns with the highest expected ROI. For promo campaigns with extensive multimedia content, thematic catalogs, or collection announcements, leverage emails. ## SMS worldwide: secure out-of-the-box solution in 187 countries ## FAQ Q: What is the open rate for SMS campaigns? A: The open rate for SMS marketing campaigns is typically high, often exceeding 90%. That makes SMS an effective and reliable channel for reaching and engaging with a target audience. Q: What is the conversion rate for SMS campaigns? A: The conversion rate for SMS marketing campaigns can vary widely based on factors such as the industry and the type of the campaign ranging from 5% to 30%. Q: Are there any restrictions on the length of SMS messages? A: Standard SMS messages have a character limit of 160 characters. If a message exceeds this limit, it is split into multiple segments, each containing up to 153 characters, to accommodate additional information needed for proper delivery. Q: Are there any regulations for SMS marketing? A: Answer --- ## User Engagement Platform for Subscription-Based Apps URL: https://www.pushwoosh.com/products/subscription-based-apps/ Track users' pathways to subscriptions, identify high-value customers and nudge them to purchase when they are most likely to convert. Get loyal long-term subscribers and drive app revenue with compelling messaging fueled by Pushwoosh. Keywords: subscription apps, user engagement, mobile subscriptions, subscription retention, app revenue, subscription conversion, customer lifetime value Subscription-Based Apps ### User engagement platform for subscription-based apps Track users' pathways to subscriptions, identify high-value customers and nudge them to purchase when they are most likely to convert. Get loyal long-term subscribers and drive app revenue with compelling messaging fueled by Pushwoosh. ## Grow your app revenue with the Pushwoosh user engagement platform Up to 67% conversion to subscription +34% monthly recurring revenue Up to 300% customer lifetime value ### All-in-one platform to: - **Onboard & activate** — Bring your new users to the AHA moment faster with thoughtful user onboarding and activation campaigns. - **Engage & retain** — Maintain your DAU/MAU at a healthy level and prevent churn: track customer behavior and send personalized communications in response to users' (in)activity. - **Boost subscriptions** — Boost paid subscriptions by showcasing your mobile app's value at every stage of user journey. **Respond immediately to triggered events** - TrialEnded\n- PageSeen\n- AppOpened **Monetize high-value and engaged customers** - MonthlyPlan\n- FavoriteFeature\n- DailyUser **Segment your audience by their previous activity** - PaymentAdded\n- Pre-churn\n- PremiumPurchased **[Personalize your messaging](https://www.pushwoosh.com/products/personalization/) so that users get more value** - Scheduled\n- Achieved\n- TriedAccess ### Convert users into subscribers via their favorite channels - **[Push notifications](https://www.pushwoosh.com/products/mobile-push-notifications/)** — Engage users with personalized triggered push notifications. Also, use them to deliver special offers for your mobile app paid subscriptions. - **[In-app messages](https://www.pushwoosh.com/products/in-app-messaging/)** — Provide thorough user onboarding and highlight the benefits of your subscription offers via in-app messaging. - **[Email](https://www.pushwoosh.com/products/emails/)** — Utilize email as a supporting channel for service messaging and user re-engagement or reactivation. **Capitalize on a deeper understanding of your app users** Update user profiles based on real-time or previous behavior. Segment your audience to deliver highly relevant communications. Detect AHA moments and send offers when users are ready to convert **Optimize your marketing campaigns & maximize revenue** Launch time- and event-triggered omnichannel campaigns. Set your conversion goals and analyze how you're achieving them. Run A/B/n tests to make your campaigns more effective. **Nurture loyalty and prevent churn with timely communication** Utilize highly personalized messaging to keep your customers coming to the app. Build trust by demonstrating value and informing users about the app's features. Sustain long-term growth by increasing customer lifetime value. --- ## Subscription prompts | Turn visitors and installs into people you can reach URL: https://www.pushwoosh.com/products/subscription-prompts/ A branded ask that runs before the native browser or OS permission dialog. Default web widgets, a popup you can show more than once, and a mobile pre-permission pattern built from in-app messages. Keywords: subscription prompt, push notification opt-in, web push permission widget, push permission primer, opt-in widget Web push notifications ### Subscription prompts Ask before the browser or the OS does, with something a visitor actually reads. Pushwoosh ships a default web prompt, a subscribe bell, a popup you can show more than once, and a mobile pre-permission pattern built from in-app messages – all before the native dialog most people only ever see once. Book a demo Start for free ## You only get to ask once A visitor lands on your site, and the browser interrupts them with a permission dialog before they know what the site even does. They click block out of habit, and that decision is close to permanent: Chrome and Firefox start treating a site as blocked after two refusals, and iOS gives you exactly one native prompt, ever. A subscription prompt is the ask that goes first: a bell, a slide-in, an in-app screen, something that explains what someone is agreeing to before the system dialog appears and uses up that one real chance. ## What ships out of the box On the web, the default subscription prompt is a no-code widget that shows before the native browser dialog and triggers it only once someone agrees. A bell button (`subscribeWidget`) stays fixed on the page for anyone who skipped that first ask, and a custom popup (`subscribePopup`) offers "Ask later" or "Subscribe," customizable and callable through a `toggle()` API whenever your own logic decides the moment is right. Email subscription forms collect a second, separate opt-in, with double opt-in as an option. **Repeatable, not one-shot** The custom popup can be shown as many times as it takes, unlike the native dialog that Chrome and Firefox block after two refusals. **Mobile pre-permission, built by hand** An in-app message works as the primer screen, calling the native permission request only after someone taps through it – there is no ready-made request-permission button, so this one you assemble yourself. **iOS and Android 13 handled in the SDK** iOS provisional authorization subscribes people quietly with no dialog at all; Android 13's runtime permission is requested through the SDK, timed however you choose. ### Shown as many times as it takes Show the custom popup again, and again, until someone subscribes or blocks it outright – no cap, and no risk of the browser marking your site as blocked the way it would after two native refusals. That persistence is the whole point of building a custom popup instead of relying on the native dialog alone. ## Why this matters for Web push [Web push](https://www.pushwoosh.com/products/web-push-notifications/) only reaches people who said yes, and on the web that yes has to survive a hostile default – a system dialog built to get an answer, not to sell anyone on one. A subscription prompt is the step that turns a random visit into a subscriber the rest of the product can work with – more of your traffic ends up with something that can actually reach it. ### One opt-in, not one channel The same opt-in that a web widget or mobile primer collects registers a single profile across push, web, email and in-app. From there, reachability checks and channel fallback in [Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/) decide which channel actually gets through to that person – push, then email, then SMS – so the moment you capture here is worth more than a subscriber on one channel alone. ## How it works **Turn on your widgets** Enable the default prompt, the bell or the custom popup from Settings → Platform Configuration → Web Push, or set them directly in the `Pushwoosh.init` config. **Time it to a real moment** Trigger the popup through its `toggle()` API after a visitor does something that signals interest – reading an article, adding to cart – instead of the instant the page loads. **Build the mobile primer** Assemble an in-app message as the pre-permission screen, and call the SDK's permission request only once someone has tapped through it. Read the docs **Good to know before you build around this.** - No prompt for subscribing to topics or categories – route preferences through tags and segments instead. - No ready-made "request push permission" button for mobile; the primer is an in-app message you build yourself. - No multi-channel preference center where a user manages every subscription in one place. - The native browser dialog only fires after a user gesture, and Chrome and Firefox start blocking a site after two refusals – that is browser policy, not a Pushwoosh setting. - iOS web push prompts only work inside a PWA added to the home screen (Safari 16.4+), not in an ordinary mobile Safari tab. ## Ask once more, in the right place A subscription prompt is a small ask, and it decides how much of your audience you can actually reach. Book a demo Start for free --- ## Telecom upgrade platform | Personalized device offers URL: https://www.pushwoosh.com/products/telecom-device-upgrades/ Drive hardware revenue with device upgrade campaigns. Segment by eligibility, send personalized offers, and boost device sales with timely marketing. Keywords: telecom device upgrades, device upgrade campaigns, mobile operator hardware marketing, device upgrade platform, telecom hardware revenue ### Device upgrade offers for mobile operators Maximize hardware revenue with automated device upgrade campaigns. Target eligible subscribers at the perfect moment with personalized device offers, trade-in incentives, and financing options. Request demo Start for free ## What device upgrade campaigns deliver **Increase hardware revenue** Device sales are high-margin revenue. Targeted upgrade campaigns increase device purchase rates by reaching eligible subscribers at the right time with personalized offers. **Extend subscriber contracts** Device upgrades lock subscribers into new contracts. Each upgrade adds 24 months of revenue, reduces churn, and extends customer lifetime by $1,800 to $3,000. **Reduce subscriber acquisition costs** Upgrading existing subscribers is 5 to 10 times cheaper than acquiring new ones. Shift spend from $400 to $800 acquisition CAC to $5 to $15 per upgrade conversion. **Automate upgrade marketing** Manual upgrade tracking does not scale. Automated campaigns monitor eligibility, trigger offers at optimal times, and follow up across millions of subscribers without manual work. ## Know who is ready to upgrade, automatically [Pushwoosh for telecom](https://www.pushwoosh.com/products/telecom/) tracks contract dates, device age, payment status, and usage patterns to surface eligible subscribers and trigger campaigns the moment they are ready to upgrade. ### Contract end date eligibility Watch contract lifecycles and trigger campaigns in the right upgrade window: - **90 days before contract end**: early upgrade announcement with anticipation messaging - **60 days before**: device showcase with personalized recommendations - **30 days before**: urgent upgrade push with current pricing lock-in - **Contract ended**: immediate upgrade flow for off-contract subscribers ### Payment plan status Trigger upgrade offers the moment a device payment plan completes: - **Fully paid**: immediate upgrade offer with $0 down financing options - **75% paid**: early upgrade with elevated trade-in value - **50% paid**: limited early upgrade preview with new device teasers - **Below 50% paid**: warm-up nurture sequence for future eligibility ### Plan tier, loyalty, and usage Refine targeting further by plan, tenure, and how subscribers actually use their device: - **Premium plan + flagship user**: priority access to the latest flagship release - **Long-tenure (5+ years)**: VIP upgrade pricing, waived fees, better trade-in - **High data usage**: position devices with better cameras, batteries, and 5G - **Business usage**: surface productivity-focused flagships and accessory bundles ## Every upgrade offer personalized Move beyond generic "new device available" blasts. With [personalized mobile push notifications](https://www.pushwoosh.com/products/mobile-push-notifications/), every offer adapts to the subscriber's current device, plan, behavior, and price sensitivity. **Device recommendations** Recommend devices based on current model and usage profile. Flagship users see flagships; budget users see value upgrades with concrete spec improvements. **Loyalty pricing and promotions** Personalize pricing by tenure and plan. Long-tenure subscribers see waived fees and exclusive pricing. Premium plans unlock flagship discounts. **Exact trade-in values** Show the precise trade-in value of the subscriber's current device, not 'up to' ranges. Concrete numbers convert 35% better than open-ended offers. **Contract and plan bundles** Pair device upgrades with plan improvements, family lines, accessory packs, and 5G migration. Bundles generate 2.5x more value per upgrade. **Timing incentives** Add urgency with limited inventory windows, expiring promotions, and trade-in value drop warnings. Time-bound offers lift conversion by more than 50%. **AI-driven offer copy** Generate offer copy and subject lines tailored to each segment with built-in AI, so personalization scales across millions of subscribers. ## Automated campaigns for every upgrade scenario Build every flow on a single canvas with the [Pushwoosh Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/), then let them run 24/7 across your entire subscriber base. **Contract end upgrade** Sequenced messaging at 90, 60, 30, and 0 days before contract expiry. Drives 42% upgrade rate vs 18% with walk-in-only promotion. **Device age upgrade** Trigger at 24, 30, and 36 months with feature comparisons, trade-in value, and obsolescence messaging. 38% upgrade rate on 30+ month devices. **Payment plan completion** The moment a device is paid off, congratulate the subscriber and launch a $0-down upgrade flow. 35% upgrade within 60 days of payment completion. **New device launch** Pre-launch announcements, launch-day ordering, and stock alerts for major manufacturer releases. 28% of eligible subscribers upgrade within 30 days. **Trade-in value drop** Warn subscribers before trade-in valuations decrease, then escalate urgency in the final week. Drives 52% higher conversion than evergreen campaigns. **Plan + device bundles** Bundle device upgrades with plan changes for subscribers on outdated tariffs. 32% conversion on device + plan bundles vs 18% device-only. **Family upgrades** Identify family accounts with multiple eligible lines and trigger group upgrade flows. Average $3,200 family upgrade value vs $800 single line. **Loyalty upgrade rewards** Reward 5+ year subscribers with VIP early access, waived activation, and accessory credits. Reduces churn while lifting device attach rate. ## Reach subscribers on every channel Orchestrate device upgrade campaigns across your full messaging stack from a single journey, including [in-app messaging](https://www.pushwoosh.com/products/in-app-messaging/) for the highest-intent moments inside the self-service app. **Push notifications** Visual device showcases delivered instantly to app users, deep-linking straight into upgrade flows and trade-in calculators. **SMS** 98% open rates for time-sensitive upgrade alerts, trade-in expiry warnings, and post-launch stock notifications. **Email** Side-by-side device comparisons, full spec sheets, financing breakdowns, and curated multi-device shortlists. **In-app messages** Contextual upgrade offers shown when subscribers check their bill, monitor data usage, or manage their account. **Customer portal** Eligibility dashboards, real-time trade-in calculators, and self-service device selection for researching subscribers. **Orchestrated sequencing** Email educates, push reminds, SMS pushes urgency, in-app closes. Channel fallback ensures every subscriber is reached. ## Maximize device upgrade revenue Continuously refine targeting with [Pushwoosh analytics](https://www.pushwoosh.com/products/analytics/). Track upgrade rate, attachment rate, and ROI per campaign, then double down on what converts. **Start campaigns early** Begin 90 days before eligibility. Sequenced 3-month campaigns beat last-minute offers by 40%. **Segment by device, not just eligibility** iPhone users get iPhone offers, flagship users get flagship upgrades. Tier-aware messaging converts higher. **Show exact trade-in values** Concrete numbers ($400, not 'up to $400') increase conversion by 35% against open-ended ranges. **Create timed urgency** Inventory caps, promotion deadlines, and trade-in value drops boost conversion by 50% or more. **Bundle device, plan, and accessories** Higher total value, simpler decision, better margin. Bundles drive 2.5x value per upgrade. **Retarget non-converters** Email then push then SMS sequences convert 45% more than single-channel campaigns. ### Start driving device upgrade revenue See how mobile operators maximize hardware sales with automated device upgrade campaigns: personalized offers, perfect timing, and multi-channel orchestration that converts. Request demo Start for free --- ## Telecom customer engagement platform | Pushwoosh URL: https://www.pushwoosh.com/products/telecom/ Engage telecom subscribers across push, SMS, email, WhatsApp, and in-app messages. Pushwoosh helps operators reduce churn and maximize customer lifetime value. Keywords: telecom customer engagement, mobile operator messaging, telecom retention platform, subscriber engagement, telecom marketing automation, MNO customer platform Telecom ### Customer engagement platform for Telecom operators Reduce churn, increase ARPU, and build lasting subscriber relationships with proactive, personalized messaging powered by Pushwoosh. ## Grow subscriber lifetime value with Pushwoosh's solutions for telecom -25% churn rate with proactive retention campaigns +18% ARPU through personalized plan upgrades +45% self-service app engagement ### All-in-one platform to: - **Reduce churn** — Keep subscribers engaged with proactive communication and personalized retention offers triggered by [behavioral signals](https://www.pushwoosh.com/products/marketing-segmentation/). - **Increase ARPU** — Drive plan upgrades, add-on sales, and premium service adoption with data-driven recommendations. - **Boost engagement** — Encourage self-service app usage and reduce call center load with timely in-app guidance. - **Accelerate collections** — Automate payment reminders across channels and reduce late payments and disconnections. ## Track subscriber behavior and set up triggered campaigns **Respond immediately to triggered events** - DataCapReached\n- RoamingActivated\n- ServiceDisruption **Segment your audience by usage patterns** - HighDataUser\n- LowEngagement\n- ContractExpiringSoon **Set up personalized campaigns** - PlanUpgradeEligible\n- MissedPayment\n- New5GCoverage **Automate retention workflows** - ChurnRiskHigh\n- CompetitorOfferReceived\n- UsagePatternChanged ### Reach subscribers on their preferred channels - **[Push notifications](https://www.pushwoosh.com/products/mobile-push-notifications/)**: Send real-time data usage alerts, payment reminders, and promotional offers directly to subscribers' devices. - **[SMS](https://www.pushwoosh.com/products/sms/)**: Deliver critical service alerts, roaming notifications, and authentication codes with reliable, high-throughput messaging. - **[In-app messaging](https://www.pushwoosh.com/products/in-app-messaging/)**: Guide users through plan changes, promote new features, and provide self-service support. - **[Email](https://www.pushwoosh.com/products/emails/)**: Share monthly bills, usage summaries, and detailed plan comparison guides to help subscribers make informed decisions. **Predict churn before it happens** Use behavior data to identify at-risk subscribers and engage them proactively with personalized retention offers through [automated journeys](https://www.pushwoosh.com/products/customer-journey/). **Maximize revenue from existing subscribers** Recommend the right plan upgrades at the right time based on usage patterns. Drive 5G migration and premium service uptake with targeted campaigns. **Reduce call center volume** Provide proactive notifications and in-app guidance to resolve billing questions, service issues, and plan inquiries before subscribers call. ### Advance to the next level See how Pushwoosh helps telecom operators reduce churn, increase ARPU, and deliver seamless cross-channel subscriber communications at scale. --- ## Pushwoosh Reviews and Customer Testimonials URL: https://www.pushwoosh.com/products/testimonials/ Pushwoosh reviews. What customers say about using Pushwoosh Keywords: pushwoosh reviews, customer testimonials, pushwoosh feedback, push notification reviews, customer success stories ## Pushwoosh reviews What customers say about using Pushwoosh ##### Reviews of Pushwoosh solutions: Omnichannel Push notifications In-app messaging Customer Journey Builder Pushwoosh API ##### Use cases: Engagement Retention Conversion, monetization & growth Success stories ##### Reasons to choose Pushwoosh: Segmentation & personalization Ease of use & flexibility Value for money & cost-effectiveness Benefits over competitors Customer service & support ## Reviews of Pushwoosh as an omnichannel all-in-one solution > Pushwoosh is simply amazing because the platform offers a complete user interface that can be used to create, schedule and manage push notifications with a lot of features added. — Enrico Antonini > Pushwoosh is a truly all-in-one messaging platform with great features for geo-targeting, easy scheduling (an absolute must for our weekly offers!), multilanguage, and timezone settings. — Javier Bosque, Head of Media & E-Commerce > We switched to Pushwoosh because the platform integrates all digital marketing channels with CRM: email, SMS, mobile push, loyalty. — Camilo Andrés L., Loyalty and Digital Media Analyst > Pushwoosh is part of the integrations that we have been using for five years, sending more than 300k notifications per day. The platform has grown significantly and, thanks also to the customer service tech guys, we have managed to make the integration stable and performing — Enrico Antonini > Pushwoosh was essential in bringing fans to our official World Cup apps. — Benjamin Gallais, Product Lead ## Sending push notifications with Pushwoosh > We started as a small business five years ago, and we needed a platform that can help us to send push notifications straight out of the box. Pushwoosh is simply amazing for accomplishing this task because the platform offers a complete user interface that can be used to create, schedule and manage push notifications with a lot of features added, like geo-fencing, rich content push, and even setting up an entire customer journey. The platform also offers SDKs integration with all major OSes/browsers including Huawei and Amazon. — Enrico A. > Pushwoosh is the best push service for mobile apps. Pushwoosh is very fast, we use it to push new messages and that's a lot of messages! What I also like about Pushwoosh is the send limit so we don't get smashed by so many users. — Tarek M. > Pushwoosh is awesome for sending push notifications! — Martin F. > Pushwoosh is an excellent push notification service! We used it to deliver push notifications to all platforms. — Mohammad H. > I recommend Pushwoosh: we've been using it for more than three years without any major problem. — Ramses T. ## In-app messaging and rich media: Pushwoosh customers' experience > What I like the most about Pushwoosh is the ability to add in-app messages in the HTML/CSS/JS, so I have freedom to create content without deploying a new version of the app. — Guil R. > Using Pushwoosh, I can easily create or edit any rich media and send perfectly targeted in-apps to my chosen segments. — Elen Simonyan, Digital Product Manager ## Pushwoosh Customer Journey Builder reviews > The best thing in Pushwoosh is Customer Journey Builder. With the help of it, we managed to increase the MAU of the GC.SKINS mobile app (B2C) by 16.62% and its ARPU by 4.58%. — Evgeniy Cherdantsev, UA & Product Marketing Manager > Pushwoosh Customer Journey Builder has improved over time and now is one of the best and easiest to use. — Mark Astrin, Product & Development Manager > Brilliant tool for automating customer engagement! It has some great options to make hyper-personalized campaigns. — Sushant K. > A solid platform with great customer service! — Anthony Jones, Director of Digital Media & Marketing ## Pushwoosh API: what customers say > For dev-wise, Pushwoosh API is great and easy to implement. — Avner Azulay, Product Manager > The integration with Pushwoosh API allows us to segment the audience and schedule notifications. — Enrico Antonini ## Using Pushwoosh for customer engagement > With Pushwoosh, it's easy to engage customers via push or in-app messages. — Guil R. > Thanks to Pushwoosh, we've grown our communities on social media. Push notifications help us to reach users who have the app installed but aren't following us on social. — Evgeniy Cherdantsev, UA & Product Marketing Manager ## Retention: what Pushwoosh is best for > By sending personalized target notifications to registered users with Pushwoosh, we were able to maintain retention rates. — Enrico Antonini > Pushwoosh helps me maintain retention strategies. — Carolina A. > Pushwoosh was essential in bringing fans to our official World Cup apps. — Benjamin Gallas, Product Lead > Our clients are very satisfied! — Paulo Lima, Digital Product Strategist ## Conversion, monetization & growth cases with Pushwoosh > Thanks to the platform, we were able to develop different marketing strategies to increase our sales. — Camilo Andrés L., Loyalty and Digital Media Analyst > We were looking for a solution that would scale our app growth at a reasonable price. Pushwoosh is exactly what we needed! — Evgeniy Cherdantsev, UA & Product Marketing Manager > With Pushwoosh, we've managed to reach our international customers with relevant offers and the right language. — Javier Bosque, Head of E-Commerce & Media > We've converted an impressive 12% of anonymous users to registered ones, and we're confident this is thanks to Pushwoosh. — Ori Matarasso, CMO > When you monetize your app with offerwalls, the tricky part is that offers are there for a limited time. With Pushwoosh, we can automatically notify users about new offers. — Evgeniy Cherdantsev, UA & Product Marketing Manager ## Segmentation & personalization: How good is Pushwoosh? > With Pushwoosh, it's very convenient to segment customers by their order history, AOV, and other parameters. — E-commerce customer > Thanks to Pushwoosh, we are able to reach an individual user in a precise way, offering personalized content. — Enrico Antonini ## Easy to use and adjustable: Pushwoosh reviews state > Pushwoosh's UI is very easy to understand, and there is no need to be a technical person to use the platform. — Avner Azulay, Product Manager > The platform and its different tools are very easy to use. It is intuitive and allows you to do everything you need without technical knowledge. — Camilo Andrés L., Loyalty and Digital Media Analyst > It's easy to implement and schedule push notifications with Pushwoosh. — Carolina A. > Pushwoosh is really easy to use, there is no need to be a technical person to use this platform. — Jose Aboytes, Project Manager > Pushwoosh is easy to implement. The dashboard for sending messages is easy to work with, and the analytics are comprehensive. — Mark Astrin ## Customer success stories News & media #### One.co.il One of the biggest Israeli online sports media delivers notifications about score changes, match highlights, and other hot news faster than anyone else. 1M push notification subscribers 5-25M notifications daily 60k+ unique readers/day 350k+ MAU Fintech & banking #### Avatrade The biggest Armenian telecommunications company skyrockets user engagement and conversion rates by sending engaging push notifications and in-app messages with Pushwoosh. 1.5X higher user engagement 5X higher CTR compared to SMS E-commerce #### Bantoa In the five years of fruitful collaboration with Pushwoosh, a fashion social e-commerce platform has grown into an international community of highly engaged fashion influencers and aficionados. 91.9% max push notification CTR +28% registered users +37% D30 retention +94% active monthly subscribers Telecom #### Telecom Armenia The biggest Armenian telecommunications company skyrockets user engagement and conversion rates by sending engaging push notifications and in-app messages with Pushwoosh. 1.5X higher user engagement 5X higher CTR compared to SMS Gaming #### GC.Skins In just eight months of using Pushwoosh, Bladestorm managed to engage, grow, and monetize its GC.SKINS app audience. +4.58% revenue from push notifications +16.62% MAU 28.21% max push notification CTR 97.9% opt-in rate on iOS Food #### Telepizza One of the largest pizza restaurant chains worldwide used Pushwoosh to send geo-targeted and broadcast notifications to drive sales. 4-7% conversion rate 30-450 orders from one push notification $2.4-2.6k earned from one push 2.3M subscribers > We have been with Pushwoosh for over five years, and it says a lot! For each app we've developed, it is the first platform we all agree on. — Avner Azulay, Product Manager ## Value-for-money & cost-effectiveness: key Pushwoosh benefits > Pushwoosh was the ideal solution for our application because of the price point, and its simple and comprehensive API. — Terry K. > Pushwoosh is great value-for-money! — Guil R. > Great performance at a good price! — Ammar K. ## Switching to Pushwoosh from other platforms: customer testimonials > We switched to Pushwoosh as we were looking for an option to automate push notifications and build customer journeys. — Evgeniy Cherdantsev, UA & Product Marketing Manager > Pushwoosh has been ideal for our mobile application where others failed. Pushwoosh offered better support and flexibility. — Terry K. > Pushwoosh's flexibility and customer support are great, and we were able to migrate our push notification system smoothly. — Zaid J. ## Pushwoosh customer service & support reviews > One of the key benefits of using Pushwoosh is the level of support and assistance they have provided throughout our journey. — Ori Matarasso, CMO > Pushwoosh's customer service team has been outstanding to work with, proactively asking how they can help and offering suggestions. — Terry K. > Pros of Pushwoosh: easy user interface and professional customer service, as well as continuous development and improvements. — Ammar K. > We chose Pushwoosh because we saw more commitment from your sales and pre-sales team. — Sanjay N. --- ## Time delay for customer journeys | Wait steps and date countdowns URL: https://www.pushwoosh.com/products/time-delay/ Pause a journey by a fixed span, a clock time, a one-time date, a weekly slot, or an offset counted from a date already stored on the user profile. Keywords: time delay, journey wait step, delayed push notification, date based reminders, countdown automation, marketing automation timing, drip campaign timing Customer Journey Builder ### Pause a journey until each user's date arrives Time Delay is the wait step on the Customer Journey canvas. Hold a user for a fixed span, until a clock time, until a date, on a weekly slot, or until a point counted from a date already stored on their profile. Every user then reaches the next step on their own schedule. Book a demo Start for free ## What the time delay element gives you **Fixed duration** Minutes, hours, or days between 2 steps, up to 30 days. **Specific time** Hold until a clock time in the user's local timezone. **One-time date** Wait until a set date and time, then release the user. **Day of week** A weekly pause until the day and time you pick. **Based on user data** Count the wait from a tag, event attribute, or webhook value. **Past-date branch** Send users whose date already passed down a path of their own. ## The 5 ways to wait Drop the element between any 2 steps on the canvas and pick a mode. Each one holds the user and releases them to the next step on its own. | Mode | How the wait resolves | Typical use | | --- | --- | --- | | Fixed duration | A set span in minutes, hours, or days, capped at 30 days | Cooldown between 2 messages | | Specific time | A clock time in the user's local timezone. A time that already passed today rolls to the same time tomorrow | Morning digests, off-hours holds | | Date | One future date and time, resolved against the user's timezone | A campaign anchored to a launch or sale date | | Day of week | A recurring weekly pause until the chosen day and time | Weekly lessons, weekly reports | | Based on user or event data | A date read from a tag, event attribute, or webhook response, with a Before, After, or On offset applied to it | Renewal, trip, appointment, and refill countdowns | The first 4 modes cover timing you set once for everyone. The fifth reads a different date for every user, which is where a single journey replaces a stack of hand-scheduled campaigns. ### Count down from a date the profile already holds Point the element at any date on the user profile: a `renewal_date` tag, an attribute on an event, or a field mapped from a webhook response. Set the offset to 3 days Before, 1 day After, or On that date, and Pushwoosh works out the wait for each user at the moment they reach the step. One journey then covers your whole base, every user on their own clock. The dates come from the same [user profiles and segments](https://www.pushwoosh.com/products/marketing-segmentation/) that the rest of your campaigns read. ### Decide what happens when the date already passed A user can reach the step after their target date has gone by, and by default that user leaves the journey. Turn on the splitter and the element opens 2 branches instead, In the future and In the past. Latecomers then get their own path: a shorter message, or a hand-off to another sequence. You keep them in the journey and choose where they land. ## What time delay is best for **Date-anchored reminders** Renewals, trips, appointments, refills, and service dates, each timed off the date on that user's profile. **Cooldowns inside a sequence** An hour before the cart reminder, a day before the trial follow-up, a week between onboarding steps. **Wait, then fall back** Give one channel time to land, then escalate to another if the user has not responded. The element pays off wherever a journey runs past 2 steps, and most of all where users carry real calendar dates worth counting against. - Fintech - Insurance - Travel - Airlines - Hotels - Subscription apps - E-commerce - Mobile games - Telecom - Healthcare ### One wait step, any entry point, any channel The same element behaves identically after an [event trigger](https://www.pushwoosh.com/products/event-triggered-marketing/) and after a scheduled entry, and it sits in front of any channel block: mobile push, web push, in-app, email, SMS, WhatsApp. Pair it with a reachability check and the wait becomes a fallback window. Hold for 4 hours, then route users who did not get the push into SMS, all inside the same [omnichannel orchestration](https://www.pushwoosh.com/products/multi-channel-orchestration/). ## Profile dates stay on our own hardware A dynamic delay reads dates off the user profile, so it runs on the same data the rest of the platform holds. Pushwoosh runs on its own hardware in the US and Germany, under GDPR and BDSG. Full detail sits on the [data safety](https://www.pushwoosh.com/products/data-safety/) page. ## How it works **Drop the element on the canvas** Open a journey in [Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/) and place Time Delay between the 2 steps you want to separate. **Pick the mode** Set a fixed span, a clock time, a date, a day of the week, or point the element at a tag, event attribute, or webhook field and choose a Before, After, or On offset. **Handle the users who arrive late** Turn on the past and future split so anyone whose target date has gone by follows a branch you built for them, rather than leaving the journey. Read the docs See the journey builder **Good to know: what the wait step does and does not cover.** - Fixed duration is capped at 30 days. Longer horizons need the Date or Day of week mode. - If the target date has already passed, the user exits the journey by default. The past and future split is what keeps them in. - A dynamic delay needs the date to exist on the profile. A tag or attribute that was never set gives the element nothing to count from. - The element controls when the next step runs. It is not a rate limit and not a delivery window. - Clock times and dates resolve against the user's local timezone. We publish no per-second delivery guarantee. ## FAQ Q: How long can a single time delay last? A: A fixed duration runs up to 30 days. For a longer horizon, use the Date mode to wait until a specific future date, or the Day of week mode to hold until the next occurrence of a weekday. Q: Which timezone do clock times use? A: The user's local timezone. If the time you set has already passed today for that user, they wait until the same time the next day. Q: Can I wait for a user action instead of a span of time? A: That is a different element. Time Delay pauses by time only; waiting on an event and branching on whether it happened is handled by Wait for Trigger on the same canvas. [See the flow-control elements](https://docs.pushwoosh.com/product/customer-journey/journey-elements/). Q: Where does the date for a dynamic delay come from? A: From a tag on the user profile, an attribute on an event, or a field mapped from a webhook response. The element reads it when the user reaches the step and applies your Before, After, or On offset to it. Q: Does the wait step work with every channel? A: Yes. It sits between steps rather than inside one, so the same element works ahead of mobile push, web push, in-app, email, SMS, and WhatsApp. --- ## Time-Sensitive & Critical push | iOS interruption levels URL: https://www.pushwoosh.com/products/time-sensitive-critical-levels/ Set the iOS interruption level on the push you already send, so a fraud alert, a courier at the door or a gate change breaks through Focus and the Scheduled Summary. Toggle Time-Sensitive or Critical no-code in the Pushwoosh Control Panel, from the same campaign and Journey. Keywords: iOS interruption levels, time-sensitive notifications, critical alerts iOS, break through Focus mode, ios_interruption_level, urgent push notifications Time-Sensitive & Critical notifications ### Break through Focus when the message **can't wait** The iOS interruption level decides whether your push lands now or waits in a Scheduled Summary until the evening. Set Time-Sensitive or Critical with a toggle in the Pushwoosh Control Panel. Book a demo Start for free ## Trusted by 80,000+ companies to scale their engagement ## The format, **in full** Since iOS 15 the user decides how much silence they get. A Focus mode holds notifications back, and the Scheduled Summary hands them over in a batch that evening. That suits an offer. It ruins a fraud alert, and the interruption level on your push is the field that separates the two. **`passive` _(iOS 15+)_** Lands in the notification list without a sound and without waking the screen. The level for a recommendation or an offer that can wait until the user looks. **`active` _(the default)_** Wakes the screen and plays a sound, and still waits behind a Focus mode and the Summary. Every push you send today is already this level. **`time-sensitive`** Breaks through Focus and the Scheduled Summary, posted at once and marked with the yellow Time Sensitive banner, then kept surfaced for a window. **`critical`** Everything Time-Sensitive does, plus an override of Do Not Disturb and the silent switch, so a muted phone still rings. Apple grants the entitlement to health, safety and security apps. ### What each level gets past | Level | Sound & screen wake | Focus & Summary | DND & silent switch | What it needs | | --- | --- | --- | --- | --- | | `passive` | – | – | – | Nothing | | `active` | Yes | – | – | Nothing, this is what a push does by default | | `time-sensitive` | Yes, with the yellow banner | Yes | – | The Time Sensitive Notifications capability declared in your app | | `critical` | Yes, rings on mute | Yes | Yes | The Critical Alerts entitlement, granted to your app by Apple | ### Where you set it **Two toggles in the composer** The one-time push composer has a Time-sensitive option and a separate Critical Push option in its iOS settings. Changing the urgency of a campaign takes no release. **One field in the API** `ios_interruption_level` in `/createMessage` accepts `passive`, `active`, `time-sensitive` and `critical`, and pairs with `apns-push-type: alert`. **Permission read-back in the SDK** The iOS SDK reports whether a device still grants Time-Sensitive, so you can stop spending the level on users who have turned it off. ## The job it does, **inside a journey** ### One Journey, **graduated urgency** The level is an attribute of a message you are already sending. The audience, the trigger, the segment and the customer profile stay where they are, and what changes is how hard that one message pushes for attention. So the fraud branch of a flow goes time-sensitive while the winback branch stays passive, inside the same [Customer Journey](https://www.pushwoosh.com/products/customer-journey/) that already runs your push, [in-app](https://www.pushwoosh.com/products/in-app-messaging/), [email](https://www.pushwoosh.com/products/emails/) and [SMS](https://www.pushwoosh.com/products/sms/). ### A suspicious login, caught at 2am A risk engine flags a login and fires an event. A silent push warms the device detail in the background, invisible to the user, and the time-sensitive push arrives through a Sleep Focus with two buttons: It's me, and Not me in destructive red. Not me freezes the card and opens the recovery screen. If neither button is tapped within five minutes, the same Journey falls back to [SMS](https://www.pushwoosh.com/products/sms/) carrying the same choice, and [Message Inbox](https://www.pushwoosh.com/products/message-inbox/) keeps the alert waiting in the app. ## What to use it for The level earns its place where a message loses its value if it is read three hours later. In most apps that is a handful of flows, and everything else belongs at `active` or `passive`. | Moment | What the push says | Why it earns the breakthrough | | --- | --- | --- | | Fintech · fraud and suspicious login | Approve this payment · Card frozen | The money moves while the summary waits | | Trading & crypto · margin and liquidation | Margin call · Liquidation in 10 minutes | A price alert read after the position closes is a receipt | | Ride-hailing · the driver arrives | Your driver is outside | The driver waits two minutes. The summary arrives in three hours | | Food delivery · the courier is at the door | Your courier is at the door | A doorstep window measured in a minute or two | | Airlines & rail · day-of disruption | Gate changed to B12 · Flight cancelled | The passenger is standing in the wrong terminal right now | | Healthcare & pharmacy · medication and results | Time for your dose · Your result is ready | Apple's own example, and one of the two cases it sanctions for Critical | | Energy & utilities · outage and safety | Outage in your area · Leak detected | People are already worried, and a safety alarm can qualify for Critical | | Lending, parking, EV charging · a deadline with a cost | Payment overdue · Meter expiring | A fee the user can still avoid, for about as long as the push takes to arrive | ### When to keep it at active or passive Apple is explicit that the level exists for genuine urgency and must not be used for marketing. When a Time-Sensitive push sits there untapped, iOS offers the user a one-tap switch on the lock screen that turns the level off for your app, permanently and with no way to ask for it back. So these stay where they are. - Promotions, discounts and seasonal campaigns. - Content drops, new episodes and editorial digests. - Re-engagement, winback and cart-abandonment reminders. - Game LiveOps nudges: energy refills, event starts, streak reminders. The level gets it seen. The words decide what happens next ## Platform & technical coverage Interruption levels are an iOS 15 construct. Android runs urgency through [notification channel importance](https://www.pushwoosh.com/products/android-notification-channels/), which the Pushwoosh SDK creates from the push payload rather than your app registering it in code, and the web has nothing comparable. The last column says where the level is the push itself, and where it depends on something Apple has to grant you first. | Capability | iOS | Android | Web | Delivered by | | --- | --- | --- | --- | --- | | `passive` and `active` levels | iOS 15+ | – | – | The push itself, no app code | | `time-sensitive` level | iOS 15+ | – | – | The push, once your app declares the Time Sensitive Notifications capability | | `critical` level | iOS 15+, entitlement required | – | – | The push, once Apple grants your app the Critical Alerts entitlement | | No-code toggle while composing | Yes, in the iOS settings of the campaign | – | – | Pushwoosh Control Panel, one-time push and presets | | Level set from the API | `ios_interruption_level` in /createMessage | – | – | The Messages API | | A different level per Journey branch | Yes | – | – | The Journey step, carrying the level as a message attribute | | Read back whether a device still grants Time-Sensitive | Yes | – | – | The Pushwoosh iOS SDK | | The comparable urgency control | The four interruption levels | Channel importance and push priority | – | The notification channel, created from the push payload | ## Security & hosting Pushwoosh runs on its own hardware in the US and Germany, under GDPR and BDSG. ## How it works Setting the level is no-code. Earning the right to use it is a one-time engineering step for Time-Sensitive and an Apple review for Critical, and that step is the same at every vendor because it is Apple's model. **Clear the entitlement once _(developer)_** `passive` and `active` need nothing. Time-Sensitive needs the **Time Sensitive Notifications** capability declared in Xcode, with no SDK version floor. Critical needs the Apple-granted **Critical Alerts entitlement**, requested through the Developer Portal and reserved for health, safety and security, plus a `.criticalAlert` authorization request in your app. **Set the level on the message _(no-code or API)_** Turn on Time-sensitive or Critical Push in the iOS settings of the composer, or send `ios_interruption_level` through the [Messages API](https://www.pushwoosh.com/products/api/). Everything else about the push behaves exactly as it did. **Orchestrate it _(no-code)_** Same audience, same [Customer Journey](https://www.pushwoosh.com/products/customer-journey/). Raise the level on the branch that has earned it and leave the rest at `active` or `passive`. Read the Messages API reference ## Limits worth knowing **The dial is powerful and it springs back if you lean on it. These are its edges.** - iOS only. Android urgency runs through [notification channel importance](https://www.pushwoosh.com/products/android-notification-channels/), a separate mechanism the SDK creates from the push payload, so the level reaches the iPhone share of your audience. - The user can switch Time-Sensitive off for your app from the lock screen in one tap. Pushes at that level that nobody interacts with are what prompt iOS to offer the switch. - Critical is gated by Apple. Apple grants the entitlement to your app after a review and reserves it for health, safety and security, so no vendor can hand it to you. - From iOS 18, on-device Intelligent Breakthrough can still hold a Time-Sensitive push it judges unimportant. Treat the level as a strong request that the system is free to weigh. - The level changes how a message is presented. It adds no audience and no creative, and it upgrades a push you were sending anyway. - Delivery and open report as usual, and the level leaves no marker of its own. To measure it, run the urgent branch against `active` and compare open rate and time to open. --- ## Trigger-based entry for customer journeys | Real-time event triggers URL: https://www.pushwoosh.com/products/triggered-entry/ Start a journey the instant an event fires, with conditions on its attributes, controllable re-entry, and multiple sessions per user keyed to an order or product ID. Keywords: trigger-based entry, event-triggered journey entry, real-time journey trigger, customer journey entry point, event based journey start Customer Journey Builder ### Trigger-based entry Start a journey the moment a user does something that matters: adds to cart, fails a payment, places an order. No waiting for the next scheduled segment pull. Book a demo Start for free ## Start the moment it happens You want your journey to start the moment something happens, not whenever the next segment refresh gets around to it. That's easy to promise and hard to hold once more than one automation is running at a time: a cart-abandonment sequence sitting among a dozen others, each reasonable on its own. "We noticed you left something behind," sent an hour later by a nightly batch, is a different message than one that's already running before the person puts the phone down. Trigger-based entry is what closes that gap. ## What Trigger-based entry does Pick an event, and anyone who fires it enters the journey right then, instead of waiting on the next scan of a saved segment. **Reacts in real time** Enters the moment the event fires, not on the next scheduled scan. **Filters on the payload** Optional conditions on the event's own attributes qualify entry beyond its name. **Runs several sessions at once** Concurrency keyed to order_id or product_id lets one user hold multiple parallel runs. **Controls re-entry** Block a repeat trigger, or let it restart the session, per element. | Setting | Options | | --- | --- | | Event source | SDK postEvent, REST API, default PW_* events, custom events, geozone entry | | Entry condition | Optional: filter on the event's own attributes (attribute, operator, value) | | Who enters | The user who fired the event, or a user named inside the event's payload | | Re-entry | Do not allow (default), or allow it and restart the session | | Concurrency | One active session per user, or several, keyed to a session attribute like order_id or product_id | [Audience-based entry](https://www.pushwoosh.com/products/scheduled-recurring-journeys/) re-checks a segment on a schedule. This reacts inside the same moment the event fires, and running several sessions per user means 3 open orders can each drive their own status journey instead of colliding into one. Routing a later event back to the right one of those sessions is what [Wait for Trigger](https://www.pushwoosh.com/products/wait-for-trigger/)'s session-scoped matching handles further down the canvas. The full element, conditions and re-entry control included, ships on the free plan. ### Why it matters for the journey builder A journey builder is only as good as its entry points. Audience-based entry covers the scheduled cadence: newsletters, win-back sweeps. What a builder needs on top of that is a way to react in the moment a payment fails or a cart gets left behind, and that's what trigger-based entry gives [Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/). It reads from the same event catalog the rest of the canvas already uses for segmentation and branching, so the signal that opens the door is the same one driving the flow after it. ### What it hands off to next An `add_to_cart` event fires and this starts a cart-recovery journey. A [Wait for Trigger](https://www.pushwoosh.com/products/wait-for-trigger/) element then gives the buyer up to 90 days to complete the purchase before branching into win-back. Neither element sends anything on its own. Both hand off to a channel block, and the entry element decided who was in the flow to begin with. The event that starts a session can also carry the key a later branch needs to tell one order apart from another, all on the same [Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/) canvas. ## Events and journeys stay on infrastructure you can name Every event a trigger-based entry element reads runs through the same infrastructure as the rest of the platform: Pushwoosh is SOC 2 Type I and ISO 27001:2022 certified, GDPR-compliant, and runs on its own hardware in the US and Germany, under BDSG. Full detail sits on the [data safety](https://www.pushwoosh.com/products/data-safety/) page. ## How it works **Add the entry element** On the canvas, add a Trigger-based entry element and pick the event: a default PW_* event, or a custom one sent through SDK postEvent or a server call. **Qualify and target the entry** Add a condition on the event's attributes to qualify entry, add_to_cart where cart_value is over 50, for example, and choose whether the person who fired the event enters, or the user named inside its payload. **Set re-entry and concurrency** Decide whether someone already inside the journey can trigger it again, and whether one user can hold several sessions at once, keyed to an attribute like order_id. Read the docs See the journey builder **Good to know before you wire this up.** - Pushwoosh does not publish a latency SLA from event to entry. The product describes this as real-time, not a numbered guarantee. - Re-entry is a binary switch on the element itself: block a new trigger, or restart the session. A graduated limit (once a day, once a week, once a month) lives at the journey level, not on this element. - This needs a real event stream behind it: SDK postEvent, or a server/API call carrying a hardware ID or User ID on the entry event. Without one, entry falls back to a scheduled or segment-based start. - A schedule-based start runs through a separate entry element on the same canvas. - Full trigger-based entry, conditions and re-entry included, ships on the free plan, up to 1,000 users. Events and journeys run on Pushwoosh-owned hardware in the US and Germany, under GDPR and BDSG. SOC 2 Type I. Turn one event into a live journey. Book a demo Start for free --- ## Custom events for behavior-based segmentation | Pushwoosh URL: https://www.pushwoosh.com/products/user-events/ Log what a customer did as a typed, timestamped event, with up to 100 attributes and per-event retention, then use it to trigger journeys and segment on frequency and recency. Keywords: custom events, behavioral events, event tracking, real-time triggers, postEvent, unified customer profile, frequency and recency segmentation User data ### Customer events for behavior-based segmentation Log what a customer just did, a level-up, a payout, a week of silence, the moment it happens. Journeys react in real time, and segments can ask how often and how recently, not just what's true right now. Book a demo Start for free ## Some facts are moments, not numbers Knowing someone's current tier is one fact. Knowing they cancelled a subscription an hour ago is a different kind of fact. It happened at a specific moment, and it's worth reacting to at that moment instead of at the next scheduled send. That's what an event is for. A tag tells you what's true about someone right now. An event tells you what they just did. ## What an event can hold You describe an event once: its name, the data it carries. Then you send it every time it happens, from the SDK or the API. From there it feeds journey triggers and segment filters off the same registry. | | Default events | Custom events | | --- | --- | --- | | Source | Built in: PW_InAppPurchase, Log out, Payment method changed, and other documented events | Defined per account, in the Control Panel or via the createEvent API | | Attributes | Up to 100, typed | Up to 100, typed | | Types | Integer, String, List, Date, Boolean, Price | Same 6 types. No Version type, unlike tags | | Retention | Set per event type | Set per event type | ### Attach revenue and retention to the event itself A Price-typed attribute paired with the trackRevenue flag ties the event straight to revenue reporting. Retention is set per event type rather than once for the whole account, so a payout event can stay on record for a year while a low-value engagement event ages out in a month. ## How often, and how recently A profile built only from current state tells you who someone is. It doesn't tell you what just happened to them. [Behavioral segmentation](https://www.pushwoosh.com/products/behavioral-segmentation/) that can only filter on "true now" can't tell the customer who did something three times this week from the one who did it once, six months ago. Events let a segment ask how often and how recently, and say "hasn't done X in 14 days" as precisely as it says "has done X". That's what makes a [unified customer profile](https://www.pushwoosh.com/products/cdp/) worth acting on. ## How it works **Define the event, if you want control over it** In the Control Panel (Audience → Events → Create Event) or via the createEvent API: name, description, up to 100 typed attributes, an optional trackRevenue flag, and a retention window. Skip this and postEvent creates the event on first send, with attribute types inferred from the payload. **Send it from your app** The moment it happens, through the SDK's postEvent (iOS, Android, Web) or the REST /postEvent endpoint. **Use it** As a segment filter (count plus time window), a journey entry trigger, or a branch condition on the canvas. Step one and three are no-code, in the Control Panel. Step two needs a developer to add the SDK or API call. Read the docs See unified customer profile ## One event, read by three different features An event fired at checkout can pull someone into a win-back journey through [Trigger-based entry](https://www.pushwoosh.com/products/triggered-entry/), branch that journey by the event's own cart-value attribute through [Condition split](https://www.pushwoosh.com/products/condition-split/), and mark the journey a success through [Conversion goals](https://www.pushwoosh.com/products/goals-tracking/). Three products, reading the same event the moment it lands. [Tags](https://www.pushwoosh.com/products/cdp-tags/) sit next to it as the parallel layer: tags hold what's true about someone now, events hold what they did and when. ### Built to feed the rest of the platform Trigger-based entry reads an event to start a journey. Condition split reads its attributes to route a branch. Conversion goals read it to close a journey out as won. One event, three jobs, no redefinition. ## What events are for | Job | Verticals | What fires | | --- | --- | --- | | Reactive journeys | Mobile games, e-commerce, fintech | Level-up, cart abandoned, large transaction: journey reacts the same session | | Frequency and recency segments | Any | "Did X three or more times in 30 days" or "hasn't done X in 14 days" | | Revenue-attributed events | Mobile games, e-commerce | Price attribute plus trackRevenue, tied straight into revenue reporting | | Retention and inactivity ladders | Mobile games, subscription apps | inactivity_7, inactivity_30, d7_retention: graduated reactivation instead of one flag | ## How to tell it is working Events & tags statistics shows how many times each event fired, and to how many unique users, over any window you pick. It's the view to check before trusting a journey or a segment built on an event you just added. ## What to keep in mind **A few things worth checking before you build on an event.** - Send an event that isn't defined yet, and postEvent creates it and infers the attribute types. Define it first if you want a specific type, trackRevenue, or a retention window instead of the inferred defaults. - Up to 100 attributes per event, attribute name up to 255 characters. - No Version attribute type. Events carry 6 types where tags carry 7. - No published cap on how many distinct event types an account can define. ## Turn what customers do into what happens next A tag tells you who someone is. An event tells you what they just did, and that's what a journey or a segment can act on the same moment it happens. Book a demo Start for free --- ## Viber Business Messages for omnichannel customer journeys URL: https://www.pushwoosh.com/products/viber/ Run Viber as one step in your journey, beside push, email, SMS, and your other messengers. Approved templates for transactional and OTP traffic, freeform text for fast promo. Keywords: Viber Business Messages, Rakuten Viber, Viber Business API, Viber marketing, Viber templates, OTP messaging, omnichannel messaging Viber Business Messages ### Get the most out of Viber from one platform Run Viber as one step in your journey, beside push, email, SMS, and your other messengers. Approved templates for transactional and OTP traffic, freeform text for fast promo. Book Demo Start for free ## Trusted by 80,000+ companies to scale their engagement ## Everything you need to run Viber **Native channel** Journey element and API. **Approved templates** Pre-approved copy for transactional and OTP traffic. **Freeform text** No approval needed for promo and unplanned content. **CSV contact import** Bring your existing list with phone, User ID, and tags. **SMS or push fallback** Falls back automatically where Viber doesn't reach a user. **One journey** Every channel, on a single customer profile. **New: the template rule is already in effect.** Since July 1, 2026, Rakuten Viber requires an approved template for every transactional and OTP message. Freeform sent for a transactional use case is billed at the higher promotional rate. Move recurring OTP and order traffic to approved templates to send it at the lower rate. ## One channel, 2 rates Rakuten approves and hosts Viber templates. Pick the mode per step. #### Approved template - **Transactional and OTP** — the lower rate. - Recurring order updates and login codes. #### Freeform text - **Promo and unplanned content** — the higher rate. - No approval required before sending. - Set message type, frequency capping, and vouchers per step. - Migrate recurring traffic to templates for the lower rate. ### Combine all channels in one journey Viber is one step in a journey that also runs push, in-app, email, SMS, WhatsApp, LINE, and Kakao against a single profile. Reach a user on Viber where Viber is what they open, and fall back to SMS or push where it is not. ## The most common ways to use Viber **Order & delivery status** Confirmed, dispatched, out for delivery, delivered. **OTP & authentication** Login codes and password resets on a channel people check. **Booking & travel confirmations** Confirm or reschedule for clinics, classes, and trips. **Banking & fintech alerts** Transaction alerts, statements, and payment reminders. **Promo broadcasts** Offers and launches to opted-in contacts. **Win-back fallback** Reach users on Viber when push or email went unopened. ### Build the audience, then reach it on Viber Contacts register the first time they message your Viber Business account, or import your existing list by CSV with phone, User ID, and tags. Match each contact to their Pushwoosh profile, build a segment, and personalize templates with variable substitution. ## EU data residency for phone and transaction data Viber traffic carries phone numbers and transaction details. Pushwoosh runs on its own hardware in the US and Germany, under GDPR and BDSG (ISO 27001:2022, HIPAA, SOC 2 Type 1, EU-U.S. DPF). A global brand can serve its Viber markets and Europe from one platform, without stitching a separate vendor to a US cloud. Viber reach: dominant in Ukraine, Belarus, Bulgaria, Serbia, Greece, and Moldova, and a top-5 market in the Philippines. ## How it works **Connect your Rakuten Viber Business account** Paste its auth token in Configure platforms. **Import your contacts** By CSV, or let them register when they first message your Viber Business account. **Add the Viber step to a journey** Pick a template or write freeform, or send via the API. Rakuten sets Viber message pricing and bills per message directly. Read the docs ## Add Viber to your journey Talk to our experts about the best way to use Viber, or start building on your own. The whole platform is available on the free plan, no CSM gate. Rakuten bills per Viber message directly, with no markup from Pushwoosh. Book Demo Start for free --- ## Whale management solution | VIP player retention URL: https://www.pushwoosh.com/products/vip-player-management/ Transform whale retention with VIP player management. Automate personalized campaigns, deliver exclusive content, and maximize revenue from top spenders. Keywords: whale management, VIP player retention, whale retention, VIP gaming, high-spender management, whale segmentation, VIP player segment, whale churn prevention, VIP player journey VIP player management ### Turn high-spenders into **lifelong VIP players** Maximize revenue from your whales with personalized VIP experiences. Automated campaigns, exclusive content, personal attention at scale. Retain top spenders who drive 80% of your revenue. Request demo Start for free ## What VIP management delivers VIP player management built for game studios. Identify whales automatically, deliver personalized experiences, and communicate across every channel. Exclusive offers, early access, and personal touch turn high-spenders into loyal advocates who stay and spend more. **Maximize whale lifetime value** VIP players are your revenue engine. Proper treatment increases spend, extends lifetime, and prevents churn. **VIP-treated whales spend 3.5x more and stay 2x longer** than untreated high-spenders. **Automate personal attention at scale** Hundreds or thousands of whales can't be managed manually. Automated VIP campaigns deliver personal touch at scale. **Manage 5,000 VIPs** with journeys that feel personal to each one. **Prevent whale churn before it happens** Detect early warning signals: declining spend, reduced sessions, engagement drops. Proactive intervention before whales leave. **75% of at-risk whales retained** through early intervention campaigns. **Drive incremental revenue from existing whales** Exclusive offers, limited-time events, and VIP-only content. Whales respond to exclusivity and recognition. **VIP campaigns drive 25-40% incremental revenue** from existing high-spenders. ## VIP programs that move revenue metrics 70% of revenue from top 1% of players 3.5X higher spend from VIP-treated whales 75% of at-risk whales retained $4,200 average whale LTV ## Know your whales, segment intelligently Four ways to identify and segment VIP players, from spend-based tiers to predictive whale detection. The right segmentation strategy lets you focus VIP treatment where it drives the most revenue. Strategy 1 ### Spend-based VIP tiers Classify players by lifetime spend to focus VIP treatment where revenue concentration is highest. Top 1% typically drives 70% of mobile game revenue, so focus on the right 2,500 players, not 250,000. - **Tier 1 Whales:** $1,000+ lifetime spend (top 1%) - **Tier 2 VIPs:** $500 to $999 lifetime spend (top 2-5%) - **Tier 3 Premium:** $200 to $499 lifetime spend (top 10%) - **Rising Stars:** High spend velocity, not yet whale status - **Example:** Whale threshold at $1,000 LTV, VIP treatment starts at $200 LTV. Result: focus on 2,500 whales instead of 250,000 total players. Build these segments in the [gaming platform](https://www.pushwoosh.com/products/gaming/) and watch tier assignments update automatically as players spend. Strategy 2 ### RFM segmentation for whale lifecycle Move beyond static spend tiers with Recency, Frequency, Monetary segmentation. Each RFM segment unlocks a different VIP playbook calibrated to where the whale is in their lifecycle. - **Champions:** Recent, frequent, high-spend. Engage weekly with exclusive content. - **Loyal Whales:** Frequent, high-spend, but not recent. Monthly VIP tournaments. - **Big Spenders:** High spend, low frequency. Targeted offers when they engage. - **Dormant Whales:** High historical spend, no recent activity. Aggressive win-back campaigns. - **Result:** Stop sending the same offer to every whale. Each RFM segment gets the campaign that fits their state. Strategy 3 ### Behavioral patterns beyond spend Two whales with identical $500 LTV need different treatment. Spend alone misses the social, competitive, and content-consumption signals that distinguish a guild leader from a casual collector. - **Session frequency:** daily players vs occasional players - **Feature adoption:** advanced features and tools usage - **Social activity:** guild leaders, community influencers - **Competitive participation:** tournament players - **Content consumption:** all cinematics watched, lore explored - **Example:** Player A: $500 LTV, 4 hours per day, guild leader, is a high engagement whale. Player B: $500 LTV, 20 minutes per week, is a casual spender with completely different treatment needs. Strategy 4 ### Predictive whale detection Don't wait until a player spends $1,000 to recognize a whale. Early signals in the first week predict future whale status with 45% accuracy. Catch them in onboarding, give VIP treatment immediately. - **First purchase within 24 hours** signals high conversion intent - **Multiple purchases in first week** signals strong engagement - **High session time in first 7 days** signals invested players - **Premium currency spend above threshold** signals willingness to pay - **Joins guild or clan early** signals social investment - **Example:** Players who spend $50 in the first week have a 45% chance of becoming whales. Fast-track them to VIP community, exclusive early-game offers, and a dedicated onboarding journey. ## Automated VIP experiences that feel personal Four VIP journey types cover the whale lifecycle from onboarding to win-back. Build them once in the [customer journey](https://www.pushwoosh.com/products/customer-journey/) builder, run them forever. **New whale onboarding** Triggered when a player crosses the whale spend threshold. Welcome message and first exclusive reward on day 0, VIP perks introduction day 2, community invite day 7, personal progress report day 14, tier preview day 30. Example push: "Welcome to VIP status" — "You're now part of our elite community. Here's your exclusive welcome package and a tour of VIP-only content." Result: 85% engage, 65% join VIP community **Whale retention and engagement** Ongoing behavior-based journey. Active whales get exclusive challenges, semi-active whales get re-engagement offers, inactive whales get win-back campaigns. Every whale always has a relevant message in the queue. Example push: "New VIP challenge available" — "Complete this exclusive challenge for the Diamond tier reward, available only to VIPs this week." Result: 3.5x higher spend vs untreated **Whale churn prevention** Triggered by early warning signals: 50% spend drop, reduced sessions, no purchases in 14 days. Personal check-in day 1, exclusive offer day 3, manager outreach day 7, last-chance offer day 14, manual escalation for ultra-whales. Example push: "We miss you, Sarah" — "Your favorite game mode is getting a major update next week. Come check it out early, here's something special to welcome you back." Result: 75% of at-risk whales retained **Spend increase to next tier** Triggered for whales near a tier threshold. Show progress to next tier, deliver an exclusive upgrade bundle, celebrate the achievement, preview the next tier benefits to keep momentum. Example push: "$20 from Platinum VIP" — "Unlock exclusive perks: priority matchmaking, Platinum-only items, double daily rewards. Limited-time upgrade bundle inside." Result: 35% conversion on tier upgrades ## Build VIP community for retention and advocacy Whales who feel part of a community stick longer than whales who only feel monetized. Four community features that turn high-spenders into emotionally invested advocates. **VIP-only Discord and chat** Exclusive community for top players. Direct access to dev team, VIP networking, strategy sharing, early announcements, community events. **Example:** Join VIP Discord with 500+ top players, dev team hosts weekly Q&A. Community bonds whales to the game beyond gameplay. **VIP guilds and clans** VIP-only or VIP-priority guilds with minimum spend thresholds. Exclusive guild raids, better rewards, priority matchmaking. **Example:** Elite Warriors guild, VIP status required. Social bonds drive higher retention than any campaign. **VIP recognition and status** Public acknowledgment drives continued spending. VIP badges and frames on profile, separate VIP leaderboards, exclusive titles and cosmetics, Hall of Fame for top contributors. Aspirational status visible to non-VIPs creates upward pressure on spend. **VIP feedback loop** Make VIPs feel heard and valued. VIP surveys on game features and content, beta testing invitations, feature voting rights, direct line to dev team. **Example:** VIPs vote on next character design, beta test new game mode. Investment beyond money creates emotional attachment. ## Track whale health and revenue Six metric groups give you a full picture of VIP program performance. Monitor daily, intervene on warning signals, and prove ROI to leadership with [analytics](https://www.pushwoosh.com/products/analytics/) built for gaming. ### VIP performance dashboards built for gaming Real-time visibility into whale segments, tier movement, and revenue concentration. Built-in revenue attribution shows exactly which VIP campaign drove which sale, so you can double down on what works. Connect the dashboards to your CDP and CRM to get a unified view of every whale across in-game and external data. **VIP count and tiers** Total VIP count by tier, growth rate, tier distribution, conversion to VIP rate. **Example:** 2,500 VIPs (1% of base), 500 whales (0.2%), 50 ultra-whales (0.02%). **VIP revenue contribution** Total revenue from VIPs, ARPU per VIP, concentration from top 1%, 5%, 10%. **Example:** top 1% drives 70% of revenue, ARPU $3,500 per VIP per year. **VIP engagement metrics** VIP session frequency, average session length, feature adoption, content consumption. **Example:** VIPs play 4.2x more than the average player, engage with 85% of content. **Campaign performance** CTR, offer conversion, incremental revenue, ROI per campaign. **Example:** VIP exclusive offer at 28% conversion, $42K incremental revenue, 29x ROI. **VIP churn indicators** At-risk VIP count, churn rate, average time to churn, prevention success rate. **Example:** 32 VIPs at risk this month, 24 retained through intervention (75% save rate). **VIP lifetime value** Average VIP LTV, LTV by tier, LTV growth over time, projected lifetime value. **Example:** average whale LTV $4,200, Diamond VIPs $15,000+. ## Maximize whale retention and revenue Eight best practices distilled from game studios running mature VIP programs. The difference between a good VIP program and a great one is in the discipline of these fundamentals. **Start VIP treatment early** Don't wait for $1,000 spent. Identify potential whales at $50 to $100 and nurture them. Players spending $50 in the first week have **45% whale conversion** when given VIP treatment immediately. **Never devalue VIP status** VIP perks stay exclusive. Don't give VIP items to the general population six months later. Maintain exclusivity, maintain value. A VIP-exclusive skin must stay VIP forever. **Personal touch at key moments** Automate the volume, personalize the milestones. Ultra-whales ($10K+) get actual personal attention. **Example:** $10K milestone, dev team personally thanks the player via a video message. **Two-way communication** VIPs should be able to reach you. Respond quickly, implement suggestions when possible. **Example:** VIP suggestion box where 30% of ideas ship and contributors are publicly acknowledged. **Segment by behavior, not just spend** Two whales with the same LTV need different campaigns. Competitive whales get tournament invites, collector whales get rare items, social whales get community spotlights. One size never fits all. **Monitor churn signals obsessively** Losing one whale equals $5K to $100K+ lost LTV. Daily monitoring, immediate intervention. **Example:** a whale hasn't logged in for 3 days (unusual) triggers an immediate personal check-in. **Create exclusivity tiers** Multiple tiers drive continued spending: always a next tier to aspire to. Silver VIP → Gold VIP → Platinum VIP → Diamond VIP (invite only). Aspirational design keeps whales climbing. **Calculate VIP campaign ROI** Track every cost and return. **Example:** VIP exclusive offer cost $2K to produce, generated $58K revenue, **29x ROI**. Use real numbers to optimize and prove value. ## Why gaming studios choose Pushwoosh for VIP management **Unified omnichannel canvas** Orchestrate [push notifications](https://www.pushwoosh.com/products/mobile-push-notifications/), [in-app messages](https://www.pushwoosh.com/products/in-app-messaging/), email, and WhatsApp in a single VIP journey. No switching between tools or managing disconnected whale campaigns. **Real-time event triggers** React to whale actions instantly. Send messages within seconds of spend, session, or progression events for maximum relevance. **Whale-level personalization** Liquid Templates populate every message with player name, tier, currency, level, manager persona, and inventory data. **Best time to convert** Algorithms identify when each whale is most likely to purchase and deliver offers at their optimal moment. No more guesswork. **Localized VIP experiences** Localized pricing, currency, and VIP messaging for a global whale base. One campaign, every market, every language. **VIP A/B testing** Test offer angles, send times, tier thresholds, and personalization depth on real whales. Optimize without guessing. **Gaming-grade infrastructure** Handle millions of concurrent players with infrastructure built for peak gaming traffic. 99.9% uptime guaranteed. **Dedicated gaming support** Expert team with gaming industry experience ready to help design and optimize your VIP program. ## Safe, scalable, and ready for your VIPs ### Start your VIP player program See how game studios maximize revenue from whales with automated VIP management. Personalized experiences, exclusive content, and retention strategies that work. Request demo Start for free --- ## VoIP push for iOS | PushKit and CallKit call delivery URL: https://www.pushwoosh.com/products/voip-push/ Make an iPhone ring with a real incoming call, even when your app is fully closed. The Pushwoosh iOS SDK registers the PushKit VoIP token and reports every call to CallKit for you. Keywords: VoIP push, iOS VoIP push notifications, PushKit, CallKit, VoIP push certificate, calling app push notifications, telehealth calling app VoIP push for iOS ### Ring the call, even when the app is **closed** Make an iPhone ring with a real incoming call, even when your app is fully closed. Pushwoosh delivers the native iOS VoIP push that does it, over PushKit and CallKit. Book a demo Start for free ## Trusted by 80,000+ companies to scale their engagement ## How it works When a user swipes your app away, a standard APNs alert cannot reliably wake it. For a calling app, that means the call never rings. Apple's PushKit VoIP push is a separate, highest-priority transport. It wakes even a terminated app and shows the native call screen at once. **Good to know: Apple's PushKit rules.** The SDK keeps you inside them. - iOS only. There is no Android PushKit equivalent. - Every VoIP push must report a call to CallKit at once, or iOS revokes the token. - PushKit is for calls only. App Review rejects other uses. - Mainland China bans CallKit, so calling apps fall back there. ## An SDK module instead of a DIY **PushKit** build The PushwooshVoIP module registers the PushKit VoIP token and wires CallKit for you, with a ready-made call delegate. - **Registers the PKPushRegistry VoIP token** for your app's VoIP configuration. - **Reports every incoming call to CallKit**, so the native screen appears. - **PWVoIPCallDelegate callbacks** for incoming, answered, ended, started, and failed calls. - **Configurable ringtone and CallKit handle types** — generic, phone, or email. - **Wakes the app in the background** to run your code, or to schedule a missed-call notification. ### PWVoIPCallDelegate callbacks - `voipDidReceiveIncomingCall` - `answerCall` - `endCall` - `startCall` - `mutedCall` - `heldCall` - `voipDidFailToReportIncomingCall` ### Pushwoosh sends the push, your backend runs the call Pushwoosh sends the VoIP push and hands your app the incoming, answered, and ended events. - Your backend triggers a VoIP push through the [Messages API](https://www.pushwoosh.com/products/api/) on an incoming call. - The SDK reports it to CallKit and surfaces the answer and end actions. - You bridge those actions to your existing call stack. Pushwoosh carries the push, not the media. The audio and video stay on your own WebRTC or SIP path. See how it works ### Same iOS SDK as the rest of Pushwoosh VoIP push sits in the same iOS SDK and registration model as [mobile push](https://www.pushwoosh.com/products/mobile-push-notifications/), [in-app](https://www.pushwoosh.com/products/in-app-messaging/), email, SMS, and [WhatsApp](https://www.pushwoosh.com/products/whatsapp/). Ship call delivery and your engagement messaging from a single integration. VoIP simply runs at a different transport priority: one SDK, one customer profile. ## Built for apps where a real call has to connect **Telehealth** The doctor starts a consult and the patient's phone rings, app closed. **Marketplaces** Connect buyer and seller without exposing a phone number. **Telecom & OTT** Your own calling app delivers the inbound call. **Fintech** Advisor callbacks, video KYC, and fraud-agent verification. **Insurance** An adjuster rings the policyholder to inspect a claim live. **Tutoring & coaching** Ring the student or member into a 1:1 session. ## EU hosting for regulated calling apps Your tokens, triggers, and profiles sit on Pushwoosh hardware, with EU data in Germany under GDPR and BDSG (ISO 27001:2022, HIPAA, SOC 2 Type 1, EU-U.S. DPF). The push travels via Apple, the call via your backend. **Send opaque call IDs, never PII.** Payloads are stored by Apple and visible to MDM, so keep names, phone numbers, and case details out of the VoIP push. Resolve the caller inside your app once the call is reported. ## Set it up in three steps **Add the module** Add **PushwooshVoIP** via SPM or CocoaPods, turn on the Voice over IP background mode, and initialize. **Upload your VoIP certificate** In Settings, Configure platforms, connect iOS and select VoIP push notifications, then upload your VoIP Services certificate as a **.p12** file on the Production gateway. **Receive and report the call** On an incoming call, your backend sends a VoIP push through the Messages API. The SDK reports it to CallKit and surfaces the call events to your app. Read the docs ## Add native call delivery to your iOS app Talk to our team about VoIP push for telehealth and regulated calling, or start building on your own. Book a free demo Start for free --- ## Wait for Trigger for customer journeys | Branch on real user behavior URL: https://www.pushwoosh.com/products/wait-for-trigger/ Hold a user for up to 90 days across 3 branches of up to 4 events each, with AND/OR logic, a guaranteed "Not triggered" path, and session-scoped matching for order- and ride-level journeys. Keywords: wait for trigger, event branching, behavioral branching, customer journey branching, session-scoped event matching Customer Journey Builder ### Wait for Trigger Hold a user for up to 90 days while up to 3 branches each watch for their own set of events. A guaranteed fourth branch catches everyone the first three miss. Book a demo Start for free ## What Wait for Trigger gives you **Up to 3 branches** Each branch watches for its own set of events, evaluated independently of the other 2. **Up to 4 events per branch** Combine them with AND, where every event has to fire, or OR, where any one of them does. **A guaranteed fourth branch** Not triggered catches every user none of the 3 configured branches matched inside the window. **Up to 90 days** The window a user can sit inside a single Wait for Trigger element. **Fixed waiting period** Hold every user for the full window, including the ones whose event fired on day 1. **Session-scoped matching** Route an event into the journey session it belongs to, instead of every session open for that user. ## How the branches decide Each of the 3 branches on a Wait for Trigger element carries its own list of up to 4 events, tied together with AND or OR, plus an optional attribute condition on any of them. The element checks every incoming event against all 3 branches at once and moves the user down the first one that matches. Anyone who matches nothing inside the window lands on Not triggered, the fourth branch every element carries by default. Turn on Fixed waiting period and a matched user still waits out the full window before moving on. That's the setting for scoring whether something happened inside a fixed number of days, instead of reacting the moment it does. | Setting | What it controls | Limit or default | | --- | --- | --- | | Branches | Independent event-based conditions, evaluated in parallel | Up to 3 | | Events per branch | Combined with AND or OR, with an optional attribute condition on each | Up to 4 | | Not triggered | Catches every user the 3 configured branches didn't match | Always present | | Wait window | How long a user can sit on the element before Not triggered fires | Up to 90 days | | Fixed waiting period | Holds a matched user for the full window instead of moving them on the moment their branch matches | Optional toggle | | Session-scoped matching | Ties an incoming event to the one journey session carrying a matching key, such as order_id or ride_id | Available when a journey runs several sessions per user at once | The element sits inside [Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/), reading the same event catalog as the rest of the canvas, so a branch here routes straight into any channel block already on the journey. ### Match the event to the one order or ride it belongs to Some [journey entries](https://www.pushwoosh.com/products/event-triggered-marketing/) run more than one session per user at once, one per order or per ride rather than one per person. A user with 3 open orders running through the same journey ends up with 3 active sessions, one per `order_id`. With session-scoped matching on, an `order_delivered` event carrying `order_id 482` moves only the session for order 482. The other 2 keep waiting. Without it, the same event applies to every open session that user has, and branches fire on orders they have nothing to do with. The same pattern covers `ride_id` on a ride-hailing journey, or any other key that identifies one session out of several running for the same user. ### Give converted and unconverted users different next steps Wait up to 90 days for a `purchase` after a cart reminder, a `subscribe` after a trial-ending notice, or a `payment_success` after a payment prompt. Users who match go down a branch built for people who already converted: a thank-you, an upsell, a receipt. Everyone else keeps waiting inside the same window, then drops onto Not triggered and into whatever win-back sequence you've built for people who haven't acted yet. ## Where this earns its place **Conversion branches after a reminder** Purchased or not, subscribed or not, paid or not: route each outcome down its own path. **Order- and ride-level outcomes** Session-scoped matching routes each event on a food delivery or ride-hailing journey to the specific order or ride it belongs to. **Fixed-window measurement** Turn on Fixed waiting period to score a cohort on whether something happened inside N days, regardless of the exact moment it fires. - Mobile games - Creator / subscription apps - Food delivery - Ride-hailing / taxi - E-commerce / retail - Marketplaces - Fintech / banking ### One element among several, on the same canvas A journey usually starts at an [event trigger](https://www.pushwoosh.com/products/event-triggered-marketing/), sends a message, then reaches Wait for Trigger to see what the user does about it. A Not triggered branch pairs naturally with a reachability check, giving a non-responder a different channel before the journey moves on. Two neighbors handle different jobs on the same canvas. [Time Delay](https://www.pushwoosh.com/products/time-delay/) pauses for a span of time, with no event and no branch. [A/B/n split](https://www.pushwoosh.com/products/abn-split/) splits traffic by a percentage you set at random. Wait for Trigger is the one that waits on the user's own behavior. ## Event and session data stay on infrastructure you can name Every event a Wait for Trigger element evaluates runs through the same infrastructure as the rest of the platform: Pushwoosh is SOC 2 Type I and ISO 27001:2022 certified, GDPR-compliant, and runs on its own hardware in the US and Germany, under BDSG. Full detail sits on the [data safety](https://www.pushwoosh.com/products/data-safety/) page. ## How it works **Place the element on the canvas** Open a journey in [Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/) and drop Wait for Trigger after an entry point or a channel step. **Build up to 3 branches** Add up to 4 events per branch with AND or OR, an optional attribute condition on each, and set the wait window up to 90 days. Turn on Fixed waiting period for a fixed-window measurement instead of an instant reaction. **Turn on session-scoped matching where it applies** On a journey that runs several sessions per user at once, match incoming events to the session carrying the same key, such as order_id or ride_id, so one event doesn't move every open session at once. Read the docs See the journey builder **Good to know before you build a branch around it.** - Up to 3 branches, up to 4 events each. There's no documented limit on how complex a single event's attribute condition can get. - A session key that doesn't match an open session sends the event to every active session that user has, instead of the one it was meant for. Keep the key consistent across every event you expect to match. - The wait window tops out at 90 days per element. A longer horizon needs a separate step further down the journey. - No published SLA on how long an event takes to reach the element after it fires. - A branch condition and a journey Goal both check whether an event happened, but it isn't documented whether they share the same underlying setup. Configure each one on its own. ## FAQ Q: What's the difference between Wait for Trigger and Time Delay? A: Time Delay pauses for a fixed span, a clock time, or a date, with no event and no branch. Wait for Trigger waits for something to happen and sends the user down a different path depending on whether it did. [See Time Delay](https://www.pushwoosh.com/products/time-delay/). Q: How is this different from A/B/n split? A: A/B/n split assigns each new user to a branch at random, by a percentage you set. Wait for Trigger routes a user based on what they actually do. Neither one substitutes for the other on the same journey. [See A/B/n split](https://www.pushwoosh.com/products/abn-split/). Q: What happens if an event's session key doesn't match any open session? A: It applies to every active session that user has open, instead of the one it was meant for. That's the one case worth checking before you rely on session-scoped matching for accuracy. Q: Can a branch wait longer than 90 days? A: No. 90 days is the maximum window for a single Wait for Trigger element. A longer horizon needs a separate step further down the journey. --- ## Wallet Passes | Native Apple & Google Wallet Cards URL: https://www.pushwoosh.com/products/wallet-passes/ Issue native Apple and Google Wallet passes from Pushwoosh — loyalty cards, membership cards, coupons, tickets, and more. No third-party pass tool required. Keywords: wallet passes, apple wallet, google wallet, digital loyalty card, mobile wallet marketing Wallet passes ### Only tap away, **never** out of date Issue native Apple and Google Wallet passes from Pushwoosh, without a third-party tool. The customer adds the pass once, and you keep reaching them through it for months. Start free Book a demo ## One pass, **long-term** contact A wallet pass sits right in Apple Wallet or Google Wallet. The customer installs no app and carries no plastic. Messages disappear once you send them — a pass stays on the phone. Add a new channel to your stack without a heavy integration or a third-party tool. ## Work on the value — **the card updates itself** The card refreshes the moment you change it. Add up to 10 locations, and it surfaces on the lock screen when the customer is near your store, venue, or terminal. #### Loyalty card Live points, tier, and rewards on the card itself. Retail · QSR & coffee · grocery · fuel · fitness #### Membership / ID card A digital member or access card that's always current. Fitness & clubs · hotels · co-working · insurance #### Coupon / offer Surfaces near your store and greys out when it expires. Retail · grocery · marketplaces · QSR #### Gift card A live balance the customer keeps — reach them even after it empties. Retail · marketplaces · F&B · gaming #### Event ticket A scannable ticket that updates on a seat, gate, or time change. Events & ticketing · live sports · theme parks · cinema #### Boarding pass Catches a gate or seat change the moment it happens. Airlines · travel & OTA #### Transit ticket Single or round-trip passes for rail, bus, tram, or ferry. Rail · public transit ## Extend your usual **customer flows** Every pass shares the same User ID, so one [Customer Journey](https://www.pushwoosh.com/products/customer-journey/) can issue the pass, follow up by push or email, and update the card as the customer moves. The pass is the card that stays. Push, email, and SMS are how customers find it and return to it. ### Example: a loyalty card in one Journey One opt-in at the top, and the same Journey issues the card, keeps it current, and pulls the customer back, all inside one tool. ## Design, share, **update** Hosted in the EU, GDPR-compliant and SOC 2 Type I certified. ****Connect once**** Your dev team links Apple and Google to your app, one setup per platform. There's no PassKit middleware or third-party pass tool to wire in — the passes are native to Pushwoosh. ****Design**** Pick a style in the builder, set your fields, barcode, and branding, then check the live preview. You skip the pass.json entirely. A scannable barcode goes on the pass for the register or the gate. ****Share**** Generate the pass, then send a save link or QR through the email, push, and SMS you already use. ****Update**** Edit a field and save. Apple and Google deliver the new version to every device that saved the pass, and the customer does nothing. The same create, update, and delete actions also run through the Apple and Google Wallet REST API. Read the docs ## Add wallets to your **channel stack** Native Apple and Google Wallet passes. On every plan, including free. Book a demo Start free --- ## E-commerce Web Push Solution URL: https://www.pushwoosh.com/products/web-push-ecommerce/ Transform e-commerce marketing with web push. Segment visitors, automate campaigns, and deliver personalized shopping experiences via browser notifications. Keywords: web push ecommerce, web push for ecommerce, browser push notifications ecommerce, web push cart abandonment, ecommerce browser notifications Web push for e-commerce ### Convert more visitors into buyers with web push Cart abandonment and low engagement rates hurt your bottom line. Reach shoppers directly in their browsers with personalized web push notifications that recover abandoned carts, drive repeat purchases, and boost conversion rates. ## Trusted by e-commerce brands worldwide ## Drive measurable revenue with web push notifications +70% sales with abandoned cart recovery campaigns 25X higher conversion into target action +40% average order value with personalization ## Reach every shopper, even without an app ### Engage visitors directly in their browsers Not every shopper downloads your app. [Web push notifications](https://www.pushwoosh.com/products/web-push-notifications/) let you reach customers on desktop and mobile browsers, expanding your audience beyond app users. - **Cross-browser support**: Reach shoppers on Chrome, Safari, Firefox, Edge, and Opera across all devices - **iOS web push**: Connect with high-value iPhone and iPad users through Safari and Chrome browsers - **No app required**: Start engaging visitors the moment they opt in on your website This means you can reach your entire audience, not just the fraction who installed your mobile app. ### Segment shoppers by behavior and intent Generic blasts get ignored. Pushwoosh lets you target shoppers based on their actual browsing and purchase behavior for [e-commerce](https://www.pushwoosh.com/products/e-commerce-solution/) campaigns that convert. - **Purchase history**: Target customers by items bought, order value, and purchase frequency - **Browse behavior**: Reach visitors who viewed specific products or categories but did not buy - **Cart activity**: Identify and recover shoppers who abandoned carts at checkout So you can send the right offer to the right shopper at the right time. ### Automate cart recovery and re-engagement campaigns Recover lost revenue on autopilot. [Pushwoosh Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/) lets you create automated web push sequences that run continuously. - **Cart abandonment flows**: Trigger reminders when shoppers leave items behind, with escalating urgency - **Browse abandonment**: Follow up with visitors who viewed products but did not add to cart - **Win-back sequences**: Re-engage lapsed customers with personalized offers based on past purchases Which means your web push program captures revenue around the clock without manual campaign management. ### Personalize every notification Increase click-through rates with web push [personalization](https://www.pushwoosh.com/products/personalization/) that speaks directly to each shopper: - **Dynamic product content**: Show the exact items left in cart, recently viewed, or recommended based on history - **Personalized offers**: Include customer names, loyalty points, and tailored discount codes - **Multi-language support**: Deliver notifications in each visitor's preferred language So your web push notifications feel relevant and timely, not like generic marketing spam. ### Connect web push with your omnichannel strategy Web push works best as part of a coordinated approach. Pushwoosh lets you orchestrate web push alongside other channels: - **Web + mobile push**: Reach shoppers on whichever device they use, with consistent messaging - **Web push + email**: Use web push for urgent alerts, email for detailed product showcases - **Cross-channel journeys**: Coordinate timing so customers receive the right message on the right channel Maximize conversions by meeting shoppers wherever they are most likely to engage. ### See web push for e-commerce in action Discover how behavior-triggered web push notifications, personalization, and automated campaigns drive revenue for online stores. ## Web push campaigns that solve e-commerce challenges **Recover abandoned carts** Send automated reminders featuring the exact items left behind. Escalate urgency with time-sensitive offers. **Capture browse abandonment** Follow up with visitors who viewed products but did not add to cart. Show personalized recommendations. **Promote flash sales** Announce time-limited deals and discounts with instant browser notifications that drive immediate traffic. **Alert for price drops** Notify shoppers when wishlisted or viewed products go on sale to capture price-sensitive customers. **Back-in-stock alerts** Instantly notify interested shoppers when sold-out items return to inventory. **Drive repeat purchases** Re-engage past customers with personalized recommendations based on their purchase history. **Reward loyal customers** Send exclusive offers and early access notifications to your VIP segments. **Order status updates** Keep customers informed with shipping confirmations and delivery notifications via browser push. ## Why e-commerce marketers choose Pushwoosh for web push **High-speed delivery** Deliver up to 500k notifications per second. Be first to reach customers with time-sensitive offers. **Advanced segmentation** Target by purchase history, browse behavior, cart activity, and custom events. **Easy integration** Add web push to your site via SDK, API, or Google Tag Manager. No coding required. **Best value** No fees for subscriber growth. Get web push, mobile push, email, and segmentation in one platform. ## Real results from e-commerce brands 91.9% CTR with personalized messaging +28% growth in registered users +37% D30 retention improvement ## Success stories from e-commerce marketers **Fashion platform achieves 91.9% CTR with personalized messaging** Bantoa transformed generic campaigns into personalized communications based on style preferences and shopping behavior. The result: 94% of subscribers active monthly and +28% growth in registered users. Bantoa's case **Restaurant chain drives $2400+ revenue from single campaigns** Telepizza created targeted campaigns that deliver special offers to customers at high-impact moments. Targeted sends achieve 4-7% conversion rates and drive measurable sales growth. Telepizza's case ## What e-commerce marketers say about Pushwoosh > Thanks to Pushwoosh, we are able to reach an individual user in a precise way, offering them personalized content suitable to their tastes. — Enrico Antonini, Tech Team at Bantoa > Brilliant tool for automating customer engagement! It has some great options to make hyper-personalized messages based on customer interactions and touch-points. We have created multiple journeys to increase our funnel conversions. — Sushant K., E-commerce Marketing Manager > We switched to Pushwoosh because the platform integrates all digital marketing channels with CRM: email, SMS, mobile push, loyalty. — Camilo Andres L., Loyalty and Digital Media Analyst ## Ready to convert more visitors with web push? Start reaching shoppers directly in their browsers with personalized notifications that recover carts, drive repeat purchases, and boost conversion rates. ## FAQ Q: What is web push for e-commerce and how does it work? A: Web push notifications are clickable messages sent directly to a visitor's browser, even when they are not on your website. For e-commerce, this means you can reach shoppers with cart reminders, sale alerts, and personalized offers without requiring them to download an app or share their email address.\n\nWhen a visitor opts in on your website, they receive a unique subscriber ID. You can then send targeted notifications based on their browsing behavior, purchase history, and segment membership. Notifications appear on desktop and mobile devices, making web push an effective channel for reaching your entire audience. Q: How do I set up web push for my e-commerce store? A: Setting up web push with Pushwoosh takes four steps:\n\n1. **Get credentials**: Obtain Google (Firebase) and Apple push certificates\n2. **Configure in Control Panel**: Add your website and upload certificates\n3. **Integrate SDK**: Add Pushwoosh Web SDK to your site via JavaScript, WordPress plugin, or Google Tag Manager\n4. **Start sending**: Create campaigns and automated flows in the Pushwoosh interface\n\nThe Google Tag Manager integration requires no coding. For Shopify stores, you can use our pre-built integration to automatically sync customer events and enable cart abandonment triggers. Q: Can web push notifications recover abandoned carts? A: Yes, abandoned cart recovery is one of the most effective uses of web push for e-commerce. Pushwoosh lets you create automated sequences that trigger when a shopper leaves items in their cart.\n\nA typical cart recovery flow includes: a first reminder 1-2 hours after abandonment showing the items left behind, a second notification 24 hours later adding urgency, and a final message at 48-72 hours potentially offering a discount. Dynamic content automatically inserts the abandoned products with images and prices.\n\nE-commerce brands using Pushwoosh see up to 70% higher sales from cart recovery campaigns compared to not using automated reminders. Q: How do I increase web push opt-in rates for my store? A: The key to high opt-in rates is timing and value communication. Instead of showing a subscription prompt immediately when visitors land on your site, wait until they have engaged with your content.\n\nBest practices include:\n\n- **Delay the prompt**: Show after browsing 2-3 pages or spending 30+ seconds on site\n- **Use a custom prompt first**: Display your own branded prompt explaining the benefits (sale alerts, back-in-stock notifications, exclusive offers) before the browser prompt\n- **Offer immediate value**: Promise a discount code or free shipping for subscribers\n- **Target high-intent visitors**: Show prompts to users who added items to cart or viewed multiple products\n\nWith these tactics, e-commerce sites typically achieve 52-75% opt-in rates depending on device type. Q: Can I personalize web push notifications with product data? A: Yes. Pushwoosh's Dynamic Content feature lets you insert customer and product data directly into notifications. For e-commerce, this includes:\n\n- **Cart contents**: Product names, images, and prices from abandoned carts\n- **Recently viewed items**: Products the shopper browsed but did not purchase\n- **Personalized recommendations**: Items based on purchase history or frequently bought together\n- **Customer data**: Names, loyalty points, discount codes\n\nPersonalized notifications significantly outperform generic messages. E-commerce brands using Pushwoosh see CTRs up to 91.9% with properly personalized campaigns. Q: How does web push compare to email for e-commerce marketing? A: Web push and email serve different purposes and work best together:\n\n**Web push advantages:**\n- Immediate visibility: Notifications appear instantly on the device\n- Higher engagement: No inbox competition or spam filters\n- No email required: Capture visitors who do not share email addresses\n- Real-time alerts: Perfect for flash sales, price drops, and urgent offers\n\n**Email advantages:**\n- Detailed content: Better for product showcases and longer messages\n- Permanent record: Customers can reference emails later\n- Higher conversion value: Email often drives larger order values\n\nThe most effective e-commerce strategy uses both: web push for time-sensitive alerts and quick reminders, email for detailed product content and order communications. Pushwoosh lets you coordinate both channels in unified customer journeys. --- ## Web push for Telcos | Browser notifications at scale URL: https://www.pushwoosh.com/products/web-push-notifications-telecom/ Web push for telecom operators that works. Send browser notifications for payment reminders, plan upgrades, and service alerts without app downloads. Keywords: web push telecom, browser notifications telecom, web push billing, telecom notifications, web push for telcos Web push for telecom ### Web push notifications for Telecom operators Reach millions of subscribers through browser notifications. Send payment reminders, plan upgrade offers, and service alerts without requiring app downloads. Instant delivery, high engagement, zero friction. Request demo Start for free ## What web push delivers for telecom Web push reaches subscribers on desktop and mobile browsers instantly. No app installation required. Built for billing reminders, service outages, plan upgrades, and customer engagement at telecom scale. **Reach subscribers without apps** Web push works on browsers. No app installation, no app store friction, no updates required. Reach subscribers who visit your customer portal or billing page. **Instant delivery at scale** Send millions of notifications instantly. Payment reminders, service alerts, network updates. Sub-second delivery, 99.9% uptime SLA. Built for telecom scale. **Higher engagement than email** Web push notifications appear on desktop and mobile browsers instantly. 40-80% click-through rates vs 15-25% email open rates. Impossible to miss, hard to ignore. **Reduce customer service load** Proactive notifications reduce support calls. Service outage alerts, payment confirmations, plan upgrade offers. Subscribers stay informed without calling support. ## How telecom operators use web push Three production patterns that move billing, retention, and account-security metrics for telecom operators. [Explore web push capabilities](https://www.pushwoosh.com/products/web-push-notifications/) and [see all telecom capabilities](https://www.pushwoosh.com/products/telecom/). Billing and payments ### Reduce payment delays with instant reminders Send payment due reminders, bill ready notifications, payment confirmations, and overdue alerts. Automated delivery based on billing cycle reduces late payments and manual follow-up. - **Bill ready:** "Your bill is ready. View and pay now" - **Payment due:** "Payment due in 3 days. Avoid service interruption" - **Payment received:** "Payment confirmed. Thank you!" - **Overdue:** "Urgent: Payment overdue. Pay now to restore service" **Result:** 15% reduction in late payments, 28% faster payment collection. Plan upgrades and upsells ### Drive plan upgrades with targeted offers Notify subscribers about data usage, recommend plan upgrades, promote new features, and announce limited-time offers. Personalized based on usage patterns and subscriber segment. - **Data usage:** "You've used 80% of your data. Upgrade to unlimited?" - **Plan recommendation:** "Based on your usage, Premium plan saves you $15/month" - **New feature:** "Now available: 5G access in your area. Upgrade today" - **Limited offer:** "24-hour deal: Upgrade to Premium and save 30%" **Result:** 22% upgrade conversion rate from web push notifications. Account and security alerts ### Proactive security and account notifications Instant alerts for account changes, security events, SIM swaps, and unusual activity. Help subscribers protect their accounts and prevent fraud across the customer base. - **Login alert:** "New login from Chrome on Windows. Was this you?" - **SIM swap:** "SIM card change detected. If you didn't request this, contact us" - **Password change:** "Your password was changed. If this wasn't you, reset now" - **Data breach:** "We detected unusual activity on your account. Review now" ## Telecom web push use cases Five production playbooks operators run on Pushwoosh, with notification copy, segmentation, and the metrics teams report. **Payment reminder campaign** Reduce late payments and service interruptions. Sequenced reminders from bill generation through overdue, segmented by payment history. Example push: "Payment due in 3 days" — "Bill: $89.99. Pay now to avoid service interruption." Result: 62% CTR, 15% fewer late payments, 28% faster collection. **Data usage alerts and upsells** Trigger notifications at 50%, 75%, 90%, and 100% data usage. Recommend the right upgrade based on usage tier. Example push: "80% of your data used" — "Upgrade to Unlimited for $15 more. Never worry about data again." Result: 22% upgrade conversion, 18% data add-on purchase rate. **Network outage management** Geo-targeted outage notifications with 30-minute status updates and restoration confirmation. Reduce support calls during incidents. Example push: "Network outage in your area" — "We're working to restore service. Estimated restoration: 6 PM." Result: 5M subscribers in 60s, 45% fewer support calls, 35% higher CSAT. **Plan upgrade recommendations** Analyze monthly usage, identify overages and underutilization, recommend the best-fit plan with personalized savings. Example push: "Save $18/month" — "Based on your usage, Unlimited fits better. See the breakdown." Result: 22% upgrade conversion, $12 average ARPU lift per subscriber. **New subscriber onboarding** Welcome new subscribers, drive account setup, surface auto-pay, and prompt mobile app download in the first 14 days. Example push: "Welcome to our network" — "Set up auto-pay in 60 seconds and never miss a payment." Result: 68% account setup, 35% app download, 25% higher 30-day satisfaction. ## Web push features for telecom Enterprise capabilities tuned for billing systems, subscriber segmentation, and regulated communication. **Subscriber segmentation** Segment by plan type, usage, payment history, geographic area, and behavior. Send upgrade offers only to high-usage prepaid subscribers in 5G coverage. **Personalization** Dynamic content per subscriber with account-specific data. Include exact amount due, current usage, plan name, and next bill date in every notification. **Action buttons** Pay now, view bill, and upgrade plan buttons with deep links to specific portal pages. One-click action from notification to completed payment. **Rich media** Images for plan comparison charts, icons for visual urgency, and data usage visualizations rendered directly inside the notification card. **Scheduling and automation** Triggered by billing cycle, usage thresholds, or events. Send bill-ready notifications three days after generation at the optimal engagement window. **A/B testing** Test notification copy, timing, and urgency. Optimize payment reminder messaging across variants and scale the winner automatically. **Analytics and reporting** Track delivery, clicks, and conversions per notification type. Measure on-time payment lift and ARPU impact by campaign. **Multi-browser support** Chrome, Firefox, Safari, and Edge on desktop and mobile web. Reach subscribers on any browser and any device with one integration. ## Built for telecom scale Performance and compliance benchmarks operators verify before signing. 500K/sec Notifications throughput <100ms API response time 99.9% Uptime SLA 60s 5M subscriber broadcast **Throughput** Send millions of notifications instantly. 500K per second. No throttling during mass campaigns. Outage alert to 5M subscribers delivered in under 60 seconds. **Delivery reliability** 99.9% uptime SLA, guaranteed delivery, automatic retry on failure. Critical payment reminders never get lost in transit. **Geographic distribution** Multi-region infrastructure with low latency worldwide. Data residency options for GDPR markets. Subscribers in Europe get notifications from EU servers. **Response times** Instant notification delivery, sub-100ms API response, real-time subscriber actions tracked. Pay Now clicks tracked the moment they happen. **Compliance** GDPR and TCPA compliant out of the box. Do Not Disturb hours support, automatic opt-out management, and quiet-hours enforcement per subscriber. **Monitoring** Real-time delivery monitoring, anomaly detection, abuse prevention, and full audit logs for compliance review and incident response. ## Integration with telecom systems Web push only works if it plugs into the systems telecom teams already operate. Pushwoosh ships connectors and APIs for every layer of the stack. **Billing systems** Connect to billing platforms. Trigger notifications based on bill events and sync payment status. Bill generated → automatic Bill ready notification. **CRM systems** Sync subscriber data, segment based on CRM attributes, and track engagement back in the CRM. Salesforce integration writes notification events to the subscriber record. **Customer portal** Embed opt-in on the portal, track portal actions, and trigger based on subscriber behavior. Login → personalized offer at the right moment. **Network monitoring** Connect to the network operations center. Auto-trigger outage notifications and restoration updates. NOC detects outage → notification ships within seconds. **Analytics platforms** Export notification data to your data warehouse. Combine with other customer data, build unified dashboards, and stream events to BigQuery or Snowflake. **API and webhooks** RESTful APIs for every function, webhooks for real-time events, SDKs for common languages. Trigger payment reminders via API from your billing system. ### Start sending web push notifications See how telecom operators use web push to reduce late payments, drive upgrades, and keep subscribers informed. Request a demo customized for your network. Request demo Start for free --- ## Web Push Notification Service URL: https://www.pushwoosh.com/products/web-push-notifications/ Web push notifications by Pushwoosh — browser-delivered pushes that reach visitors after they leave your site. Any browser, desktop and mobile, plus iOS via PWA. Free to start. Keywords: web push notifications, browser push notifications, desktop push, mobile web push, progressive web app, PWA notifications, Safari push, Chrome push Web push notifications ### Re-engage every user. **Right in the browser** Browser-delivered push notifications that reach your visitors after they leave your site — free to start. Book Demo Start for free ## A trusted solution **for browser engagement** ### SDK and API for any desktop & mobile browser **Chrome** iOS, Windows, Mac OS, Linux, Android **Safari** iOS, Mac OS **Firefox** Windows, Mac OS, Linux **Edge** iOS, Windows **Opera** Windows, Mac OS, Linux, Android ### Reach high-value iOS web audience Start sending web push notifications to iOS and iPadOS devices via Safari, Chrome and Edge browsers #### Quick and easy integration Add the Web Push SDK to your site Host the service worker on your domain Configure your platforms in our Control Panel Start sending desktop and mobile web pushes ## Everything the **browser can do** Everything you need to convert one-time visitors into subscribers you can bring back — from opt-in to delivery, in a single platform. **App-less reach** Desktop and mobile web, right in the browser. **Win the opt-in** Soft-ask prompt, custom popup, Message Inbox. **Any segment** Target on what users actually do. **Personalized content** Dynamic content, deep links, images. **Live in minutes** Snippet, npm or Google Tag Manager. App-less reach ### Reach visitors **who never installed** Browser push notifications reach people the moment they leave your site, as long as their browser is open — across Chrome, Edge, Firefox, Safari, Opera and Samsung Internet, on desktop and mobile web. On iOS and iPadOS, it works through a progressive web app added to the home screen (Safari 16.4+). Opt-in ### Win **the opt-in** Opt-in — getting a visitor to allow notifications — decides how far web push reaches. Browsers block a site after two ignored prompts, so Pushwoosh leads with a soft-ask: a Subscription Prompt or custom popup, styled to your site and shown until the user decides. Segmentation ### Any segment you **can imagine** Web push targets the same user profiles as your app, so you segment on what people actually do: - **Historical data** — views, purchases, activity and lifecycle stage. - **Context** — respond to what a user just did, not only the last trigger. - **Custom filters** — combine conditions to reach exactly the audience you want. Personalization ### Tailored **content delivery** Personalize each web push so more people click: - Dynamic content, deep links and images, built per user. - One consistent look across desktop and mobile. - Multi-language for a global audience. ## Live in **minutes** A web push notification service you set up in a few steps. No custom backend, no VAPID juggling — Pushwoosh generates the keys and builds the Safari push package for you. **Add the Web Push SDK to your site** Drop in a JS snippet, install from npm or wire it up through Google Tag Manager — whichever fits your stack. **Host the service worker on your domain** Publish the service worker file at the root of your site so browsers can register it. **Get your VAPID keys, automatically** Pushwoosh generates VAPID keys for Chrome, Edge, Firefox, Opera and Samsung Internet — no manual setup on your side. **Register a Website Push ID for Safari** For Safari and iOS/iPadOS (Safari 16.4+ via PWA), register a Website Push ID and Pushwoosh builds the push package. **Configure and start sending** Wire up your platforms in the Control Panel and start sending desktop push and mobile web push. Read the docs ## What web push **is best for** **Cart & browse recovery** Bring back a shopper who left with items in the cart, with a product image and a deep link to checkout. **Price-drop & back-in-stock** Tell wishlist and browse users the moment a price falls or an item returns. **Breaking news & live updates** Alert readers the second a story breaks or a score changes. **New content & episodes** Notify subscribers when a new article, video or episode goes live. **App-less reach in Android markets** Reach visitors in India, LatAm, Africa and SEA who browse on Chrome and rarely install an app. **Web-to-app nudge** Invite an engaged web visitor to install your mobile app. ## Reliable and **EU-hosted** Pushwoosh runs at **99% uptime** and delivers fast, even during a breaking-news spike. Your subscriber data is stored and processed on Pushwoosh's own hardware in the US and Germany, with GDPR and BDSG compliance for European senders. ### Start free, **scale when you're ready** Start free and get the whole platform — web push, mobile, email, in-app and automation in one account. Upgrade when you grow. --- ## WhatsApp for E-commerce | Boost sales & engagement URL: https://www.pushwoosh.com/products/whatsapp-ecommerce/ Boost e-commerce sales with WhatsApp marketing. Send order updates, abandoned cart reminders, and personalized offers on the world's most popular messaging app. Keywords: WhatsApp e-commerce, WhatsApp for e-commerce, WhatsApp marketing e-commerce, WhatsApp cart recovery, WhatsApp order updates WhatsApp for e-commerce ### Turn browsers into buyers with WhatsApp messaging Recover abandoned carts, send personalized product offers, and deliver real-time order updates on the channel your customers already use every day. ## Trusted by leading e-commerce brands ## Why e-commerce marketers choose WhatsApp 80% average open rate for WhatsApp campaigns +70% sales with abandoned cart recovery via WhatsApp 45-60% click-through rate on WhatsApp messages ## WhatsApp tools built for e-commerce marketers ### Recover abandoned carts with WhatsApp reminders Stop losing revenue to cart abandonment. Pushwoosh detects when shoppers leave items behind and sends [WhatsApp](https://www.pushwoosh.com/products/whatsapp/) reminders with product details, images, and interactive buttons that take customers straight back to checkout. - **Real-time cart triggers**: Send WhatsApp messages within minutes of abandonment, while purchase intent is still high - **Rich product previews**: Include product images, pricing, and direct checkout links in every message, leveraging WhatsApp's rich media capabilities - **Interactive quick replies**: Let customers tap a button to return to their cart or ask questions, turning a reminder into a two-way conversation This means you can recover significantly more abandoned cart revenue by reaching customers on a channel with 80%+ open rates and built-in interactivity. ### Send promotional campaigns that drive immediate purchases Reach your [e-commerce](https://www.pushwoosh.com/products/e-commerce-solution/) customers with time-sensitive offers they actually see and act on. WhatsApp delivers flash sale alerts, exclusive deals, and seasonal promotions directly to shoppers' phones with rich media and interactive elements. - **Flash sale alerts**: Notify your best customers about limited-time promotions, new product drops, and early access events with images and call-to-action buttons - **Personalized product recommendations**: Segment audiences by purchase history and browsing behavior to send relevant deals that resonate - **Seasonal campaigns**: Schedule WhatsApp campaigns around Black Friday, holiday sales, and product launches to maximize revenue during peak periods So you can generate immediate revenue spikes during promotional periods with a channel that delivers near-instant visibility, 45-60% click-through rates, and conversion rates starting from 30%. ### Automate order updates and transactional messages Keep customers informed at every step of their shopping journey. [WhatsApp](https://www.pushwoosh.com/products/whatsapp/) transactional messages build trust and reduce support tickets by proactively updating shoppers on their orders. - **Order confirmations**: Send instant confirmations with order details, total, and estimated delivery date the moment checkout completes - **Shipping and delivery updates**: Notify customers when orders ship, arrive at local facilities, and get delivered, with tracking links included - **Payment and security alerts**: Confirm payments, send OTP codes, and alert customers to account activity for a secure shopping experience Which means you can improve customer satisfaction and reduce inbound support requests while building trust through timely, conversational updates on their preferred messaging app. ### Combine WhatsApp with push, email, and SMS WhatsApp works best as part of a coordinated omnichannel strategy. Check user reachability via lower-cost channels first, and use WhatsApp for high-value moments where conversational engagement matters most. - **Smart channel selection**: Pushwoosh Customer Journey Builder checks if a customer is reachable via push or email before sending WhatsApp, optimizing your messaging budget - **Multi-channel sequences**: Start with a push notification, follow up with email, then escalate to WhatsApp for maximum reach across cart recovery, re-engagement, and promotional campaigns - **Unified customer view**: Access all customer interactions across channels in one platform, so every WhatsApp message is informed by the full engagement history This means you can reduce messaging costs while maintaining high engagement, using WhatsApp strategically where it delivers the greatest ROI for your e-commerce business. ## WhatsApp use cases for e-commerce **Cart abandonment recovery** Automated WhatsApp reminders with product images, pricing, and quick-reply buttons sent within minutes of cart abandonment, when purchase intent is highest. **Flash sale announcements** Rich media WhatsApp alerts about limited-time offers, clearance events, and early access promotions with interactive buttons that drive same-day purchases. **Order and shipping updates** Transactional WhatsApp messages with order confirmations, shipping notifications, delivery alerts, and tracking links customers expect and appreciate. **Price drop and back-in-stock** Automated WhatsApp messages when wishlisted items go on sale or previously unavailable products return to inventory, capturing delayed demand with rich previews. **Loyalty rewards and VIP offers** Personalized WhatsApp messages with birthday discounts, loyalty point updates, and VIP-exclusive deals that strengthen customer retention and lifetime value. **Replenishment reminders** Timed WhatsApp reminders for consumable products based on average purchase cycles, driving repeat orders at the right moment with one-tap reorder buttons. **Welcome and onboarding** WhatsApp welcome messages with first-purchase incentives, product catalogs, and personalized recommendations that convert new subscribers into buyers. **Win-back campaigns** Re-engagement WhatsApp messages for lapsed customers with personalized comeback offers based on their purchase history and favorite product categories. ### See WhatsApp for e-commerce in action Discover how WhatsApp messaging, behavioral segmentation, and omnichannel automation enable cart recovery, promotional campaigns, and transactional updates that grow your e-commerce revenue. ## Why e-commerce brands choose Pushwoosh for WhatsApp **Real-time personalization** Dynamic content pulls live product data, pricing, and customer attributes into every WhatsApp message. No generic blasts, just relevant, conversion-driving communication. **Behavioral segmentation** Create segments based on purchase history, browsing behavior, cart activity, and RFM scores to target the right shoppers with the right WhatsApp offers. **Omnichannel orchestration** Coordinate WhatsApp with push notifications, in-app messages, email, and SMS in unified customer journeys that optimize reach and cost. **Visual journey builder** Design WhatsApp automation flows with drag-and-drop canvas. No coding required to build cart recovery, re-engagement, and promotional sequences. **Revenue attribution** Track how much revenue each WhatsApp campaign generates with conversion tracking, delivery reporting, and ROI analysis across your e-commerce funnel. **Two-way conversations** Unlike one-way channels, WhatsApp enables real-time customer responses via interactive buttons and chatbots, turning marketing messages into sales conversations. ## Real results from e-commerce brands 91.9% CTR with personalized messaging 10X DAU growth in six months +37% D30 retention improvement ## Success stories from e-commerce marketers **Fashion platform achieves 91.9% CTR with personalized messaging** Bantoa transformed generic messaging into personalized campaigns based on style preferences and shopping behavior. The result: 94% of subscribers active monthly and +28% growth in registered users. Bantoa's case **Food delivery app grows DAU 10x with behavior-triggered campaigns** HungryNaki built automated campaigns triggered by homepage visits, menu views, and order events. Personalized multilanguage messaging drove a 2.6x increase in MAU and higher average order value. HungryNaki's case **Pizza chain drives $2400+ revenue from single push campaigns** Telepizza created location-based campaigns that deliver special offers when customers enter restaurant geozones. Targeted messages achieve 4-7% conversion rates and drive measurable sales growth. Telepizza's case **Coupon app achieves 67.4% conversion with lifecycle campaigns** Omada's Almowafir app built behavior-based campaigns that guide shoppers from discount discovery to purchase. The personalized approach increased D30 retention by 4% and converted two-thirds of users to target actions. Omada's case ## Ready to grow your e-commerce revenue with WhatsApp? Start recovering abandoned carts and boosting conversions with WhatsApp campaigns built for e-commerce. Reach customers on the messaging app they use every day. ## FAQ Q: How does WhatsApp help recover abandoned carts in e-commerce? A: WhatsApp cart recovery works by automatically detecting when a shopper adds items to their cart but leaves without completing checkout. Pushwoosh then sends timely WhatsApp reminders with product images, pricing details, and interactive buttons that link directly back to checkout.\n\nWith 80%+ open rates and most messages read within minutes of delivery, WhatsApp reaches customers far more reliably than email for time-sensitive cart recovery. The channel's rich media support lets you include product images and quick-reply buttons, making it effortless for customers to complete their purchase.\n\nThe key is timing and personalization: sending the right reminder within 1-3 hours of abandonment (when purchase intent is still high) with product-specific content and a direct checkout link. Q: What types of WhatsApp campaigns work best for e-commerce? A: The highest-performing WhatsApp campaigns for e-commerce fall into three categories: transactional, promotional, and lifecycle.\n\nTransactional messages include order confirmations, shipping updates, and delivery notifications. These are expected by customers and build trust while reducing support tickets. Promotional messages cover flash sale alerts, seasonal offers, back-in-stock notifications, and price drop alerts. These drive immediate revenue and work best with precise audience segmentation. Lifecycle messages target specific customer behaviors: welcome flows for new subscribers, replenishment reminders for consumable products, birthday offers, and win-back campaigns for lapsed shoppers.\n\nThe most effective e-commerce WhatsApp strategies combine all three types within automated customer journeys, ensuring every message is relevant and well-timed. Q: How is WhatsApp different from SMS for e-commerce marketing? A: WhatsApp offers several advantages over SMS for e-commerce marketers. First, WhatsApp supports rich media: you can send product images, carousels, videos, and documents alongside your message text. SMS is limited to plain text and links.\n\nSecond, WhatsApp enables two-way conversations through interactive buttons, quick replies, and chatbot automation. Customers can ask questions, browse products, and complete actions without leaving the chat. Third, WhatsApp messages are free for customers to receive (unlike SMS in some regions), which means higher engagement with no cost barrier for your audience.\n\nWhatsApp also provides read receipts and higher engagement rates (80%+ open rates with 45-60% CTR). The best approach is to use both channels strategically: WhatsApp for rich, conversational interactions and SMS as a fallback for maximum reach. Q: Can I personalize WhatsApp messages with product and customer data? A: Yes. Pushwoosh supports dynamic content in WhatsApp messages that pulls real-time data from your e-commerce platform. You can include customer first names, abandoned product names and images, order numbers, tracking links, personalized discount codes, and loyalty point balances.\n\nFor cart recovery messages, WhatsApp automatically includes the specific items left in cart with product images and current pricing. For promotional campaigns, you can reference products from browsed categories or past purchases. Personalization rules are configured once in the Customer Journey Builder, and Pushwoosh populates each message with the relevant data for every recipient.\n\nPersonalized WhatsApp messages consistently outperform generic ones: a message showing the exact products a customer left behind with a direct checkout button converts significantly better than a generic reminder. Q: How much does WhatsApp messaging cost for e-commerce businesses? A: WhatsApp Business API pricing is based on conversation categories. Marketing conversations (promotional messages) cost more than utility conversations (order updates, shipping notifications). Service conversations (customer-initiated) are currently free for 24 hours.\n\nPushwoosh helps you optimize WhatsApp costs in several ways. The Customer Journey Builder checks user reachability across channels before sending. If a customer is reachable via push notifications or email (which cost significantly less), the platform uses those channels first and reserves WhatsApp for high-value moments. Behavioral segmentation ensures you only send WhatsApp messages to audiences most likely to convert, rather than broadcasting to your entire database.\n\nThis smart channel selection approach means you get the engagement benefits of WhatsApp where it matters most while keeping overall messaging costs under control. Q: How do I get started with WhatsApp for my e-commerce business? A: Getting started with WhatsApp via Pushwoosh involves a few straightforward steps. First, you need a verified WhatsApp Business Account and access to the WhatsApp Business API, which Pushwoosh connects to directly.\n\nOnce connected, you can create message templates for your key e-commerce use cases: cart abandonment reminders, order confirmations, shipping updates, and promotional campaigns. All templates need approval from WhatsApp (typically within 24 hours) before sending.\n\nFrom there, you can build automated customer journeys in the Pushwoosh Customer Journey Builder, combining WhatsApp with push notifications, email, and SMS. You can start with a single high-impact use case like cart recovery and expand from there.\n\nContact our sales team for a personalized demo, or start with a free account to explore the platform. --- ## WhatsApp business API for game developers URL: https://www.pushwoosh.com/products/whatsapp-for-gaming/ WhatsApp Business for mobile games that works. Send game updates, event notifications, and personalized offers with industry-leading engagement rates. Keywords: WhatsApp gaming, WhatsApp business API games, WhatsApp for game developers, gaming WhatsApp marketing, WhatsApp tournament promotion, WhatsApp VIP players WhatsApp for gaming ### WhatsApp business for mobile games Engage players on their most-used messaging app. 60-90% open rates, two-way conversations, and rich media support. Send event notifications, VIP offers, and game updates through WhatsApp Business API. ## What WhatsApp delivers for gaming WhatsApp delivers the highest engagement rates of any channel. Reach players with personalized messages, event alerts, and exclusive offers. Two-way conversations enable player support, community building, and direct feedback. Perfect for VIP players and high-value communications. **60-90% open rates** WhatsApp messages are opened 3x more than email and read faster than push. Players check WhatsApp constantly, making it perfect for time-sensitive game communications. Tournament reminder: 87% open rate on WhatsApp vs 28% email, 45% push. **Two-way conversations** Unlike push or email, players can reply. Use for customer support, feedback collection, community engagement, and personalized communication with VIP players. VIP player asks about event details, gets an instant response, higher satisfaction and retention. **Rich media and interactivity** Send images, videos, GIFs, buttons, and quick replies. Preview new characters, showcase events, demonstrate features. More engaging than text-only channels. New character reveal video on WhatsApp: 68% click-through to game. **Personal and trusted** WhatsApp feels personal, not automated. Perfect for high-value players, exclusive offers, and important announcements. Higher perceived value than broadcast channels. VIP players respond 3x more to WhatsApp than email for exclusive offers. ## How gaming studios use WhatsApp VIP player communication ### Treat your whales like VIPs Personal communication with high-spending players. Exclusive previews, early access, special offers. WhatsApp creates a direct connection between the game and top players. - **Exclusive previews**: First look at new season content with video and gameplay screenshots - **Early access**: VIP-only access to new heroes, maps, and game modes 48 hours before launch - **Personalized offers**: Bundles built around the player's hero collection and spend pattern - **Direct line**: Two-way replies route to your VIP support team VIP segment (top 5% spenders) on WhatsApp: 78% engagement rate vs 22% on email to the same segment. Event notifications and reminders ### High-engagement event promotion Tournament announcements, event reminders, live updates. Rich media previews with images and videos. Interactive buttons for quick registration. - **3 days out**: Event announcement with hero image and rewards preview - **1 hour live**: Push-style reminder with one-tap join button - **Mid-event**: Personalized leaderboard position with push-for-top-10 message - **Post-event**: Results and next event teaser Tournament starting in 1 hour, WhatsApp with event image plus join button: 62% click-through to game. Player support and feedback ### Support where players want it Two-way conversations for player support. Quick problem resolution. Collect feedback directly. More personal than in-app support tickets. - **Bug reports**: Players send screenshots and steps, your team replies in the same thread - **Refund and purchase questions**: Faster resolution than email or in-app tickets - **Feedback surveys**: Quick polls and quick-reply buttons on new releases - **VIP concierge**: Dedicated WhatsApp line for top spenders Player reports bug via WhatsApp, support responds in 5 minutes, issue resolved, player satisfied. Multi-channel coordination ### WhatsApp plus push plus email for complete reach Use WhatsApp for high-value communications, push for daily engagement, email for detailed content. All coordinated from one platform. - **Push**: Daily reminders, energy refills, and quick actions - **WhatsApp**: VIP early access, event invites, and rich media previews - **Email**: Detailed patch notes, season recaps, and long-form content - **In-app**: Contextual guidance during gameplay Major update example: push announcement, WhatsApp VIP early access, then email full patch notes. See all engagement channels for [gaming](https://www.pushwoosh.com/products/gaming/) to coordinate every player touchpoint from one platform. ## WhatsApp campaigns that drive results Real campaign patterns that engage whales, drive tournament participation, and bring back lapsed players. Each use case shows the strategy and the metrics studios see. **VIP and whale engagement** Maximize revenue from top spenders with exclusive content previews, early access to new features, personalized offers based on spending, a direct line to the game team, and VIP tournament invites. Example push: "Your exclusive Season 5 preview" — "Hi PlayerName, as one of our top players, here is an exclusive first look at Season 5 content. Reply to share feedback." Result: 78% open rate vs 22% email. 42% response rate on offers. VIP players spend 2.5x more when engaged via WhatsApp. **Tournament and event promotion** Coordinated WhatsApp series across the event lifecycle: 3-day announcement with details, 1-day registration reminder with quick replies, live-now join link, mid-event leaderboard update, and post-event results plus next-event preview. Example push: "Epic PvP Tournament starts Friday" — "Tap to register. Quick reply: Register, Details, or Remind Me. Current registrations: 2,847 players." Result: 62% participation rate vs 32% email-only promotion. 87% message open rate. 45% click-through to game. **New content launches** Drive engagement with new features and updates through teasers and previews (images, videos, GIFs), launch announcements, how-to guides and tips, and limited-time launch bonuses. Example push: "Sneak peek at the new legendary hero" — "Coming tomorrow. Watch the 20-second reveal video. Launch bonus: 2x rewards for the first 48 hours." Result: 68% watch rate for video previews. 54% launch day engagement vs 38% without WhatsApp. 35% claim rate for launch bonuses. **Re-engagement and win-back** Personal, not automated feel. Show what is new since they left, offer exclusive comeback bundles, and invite two-way conversation. Ask why they stopped playing to inform retention strategy. Example push: "We miss you in the arena, PlayerName" — "A lot has changed since you last played. Here is what is new, plus a welcome-back bundle valid for 48 hours." Result: 18% reactivation rate vs 8% email-only. Personal tone drives 2x higher response. Players appreciate feedback opportunity. **Community building** Broadcast lists for community updates, two-way feedback and suggestions, dev team updates and behind-the-scenes content, plus community events and meetups for active player groups. Example push: "From the dev team" — "Thank you for 1M players. Here is what we are working on next. Reply with what you want to see in the roadmap." Result: 65% engagement with community updates. 40% response rate on polls. Stronger player loyalty and retention. ## WhatsApp Business API for games Explore the full set of WhatsApp capabilities on the [WhatsApp product page](https://www.pushwoosh.com/products/whatsapp/). Here is what gaming studios use most. **Rich media messages** Images, videos, GIFs, and documents. Perfect for game asset previews. Send a new character reveal video directly to players. **Interactive buttons** Quick action buttons and quick reply options. Tournament registration with Register and Learn More buttons in the same message. **Template messages** Pre-approved templates for promotional content ensure compliance. Event notification templates ready to send the moment your campaign launches. **Two-way conversations** Players can reply for support and feedback. VIP player asks a question, your team replies in the same thread, and the relationship deepens. **Delivery and read receipts** Know when messages are delivered and read. 87% of VIP players read messages within 10 minutes of delivery. **Player segmentation** Target by spending, engagement, and level. Send exclusive offers only to players who spent $100+ in the last 30 days. **Behavioral triggers** Automatic messages based on game events. Player reaches level 50, automatic WhatsApp congratulations plus reward. **Multi-channel coordination** Combine WhatsApp with push, email, and in-app from one unified player view. Every message is informed by the full journey. ## How to succeed with WhatsApp **Start with high-value segments** VIP players first (top 5-10% spenders). Test and optimize, then expand to broader audience after proving value. Start with 1,000 VIP players, expand to 10K after validating ROI. **Use rich media** Images and videos outperform text. Show, do not just tell. Keep videos under 30 seconds. Event promotion with video gets 3x click-through vs text. **Enable two-way conversation** Invite responses, monitor, and reply quickly. Build relationships. VIP players who receive responses spend 2.5x more than non-responders. **Respect frequency** WhatsApp feels personal, do not spam. 1-2 messages per week for most players. VIPs can receive more if valuable. Weekly update plus event notifications is the sweet spot. **Personalize messages** Use player name, reference their progress, segment by behavior. "Hi PlayerName, congrats on reaching Diamond League" beats a generic broadcast every time. **Create urgency** Limited-time offers, event countdowns, scarcity messaging. "VIP offer expires in 6 hours" drives 3x faster action than open-ended offers. **Test templates before campaigns** WhatsApp requires template approval. Submit templates early. Have multiple approved templates ready. Get 3-5 templates approved before a major event. **Measure beyond opens** Track game opens post-message, measure purchases and engagement, calculate ROI per message. WhatsApp message: $8.50 average revenue per recipient. ## WhatsApp Business API requirements WhatsApp's quality bar is what makes it perform. Compliance is what keeps deliverability high. **WhatsApp Business API access** Must use the official Business API, not consumer WhatsApp for broadcasting. Pushwoosh provides API access. Setup time: 5-10 days for verification. **Opt-in required** Players must opt in to receive messages. Collect opt-ins in-game or via other channels with a clear value proposition. Example: "Opt in to WhatsApp for exclusive VIP offers." **Template approval** Promotional messages need pre-approved templates. Templates submitted to WhatsApp for review. 24-48 hour approval time. Conversational replies do not need templates. **24-hour conversation window** After a player message, 24h to respond freely. After 24h, must use approved templates. Player asks question, you can respond freely for 24 hours. **Quality ratings** WhatsApp monitors message quality. Players can block or report. Low quality leads to restricted sending. Keep quality high: relevant, personalized, valuable. **Compliance benefits** Opt-in ensures an interested audience. High engagement drives a high quality score. Templates ensure message quality. The result is better deliverability than email. ## WhatsApp performance metrics **Delivery rate** Gaming average 95-98%, higher than email's 80-85%. A strong delivery rate is the first indicator of opt-in quality. **Read rate** Gaming average 60-90%, 3x higher than email. Fastest read time under 5 minutes after delivery. **Click-through rate** Gaming average 15-25%. Buttons increase CTR by 40%. Rich media increases CTR by 60%. **Response rate** Gaming average 20-40%. VIP players: 40-60%. Shows true two-way engagement, not just delivery. **Game open rate** Percentage who open the game after a WhatsApp message. Gaming average 35-45%, higher for event notifications. **Conversion rate** Percentage who take desired action (purchase, register, etc.). Gaming average 8-15%. VIP segments: 20-35%. **Revenue per message** Average IAP revenue attributed to WhatsApp. Gaming average $3-8 per recipient. VIP segment: $15-40 per recipient. **ROI** WhatsApp typically delivers 5-10x ROI, higher for VIP segments. Example: $1 spent generates $8 in revenue. ## FAQ Q: Why use WhatsApp for mobile games? A: WhatsApp delivers the highest engagement rates of any channel for gaming. Open rates run 60-90%, 3x higher than email and faster than push. WhatsApp also enables two-way conversations, which means players can reply for support, feedback, and questions. The channel supports rich media (images, video, GIFs), interactive buttons, and quick replies, all of which outperform text-only messages.\n\nGame studios use WhatsApp for high-value moments: VIP communications, tournament promotion, new content launches, win-back of churned players, and community building. Engagement-engaged WhatsApp players spend 2.5x more than push-only segments, and VIP players in particular show 40-60% response rates on personalized offers. Q: How does WhatsApp work with push and email for gaming? A: WhatsApp, push, and email solve different problems and work best together. Push handles daily engagement: energy refills, raid starts, login rewards, time-sensitive nudges. Email handles detailed content: patch notes, leaderboard recaps, dev updates, comeback offers with long-form context. WhatsApp handles high-value moments: VIP early access, tournament invites with video previews, two-way support, and exclusive offers.\n\nA typical coordinated event campaign sends push first for awareness, follows up with WhatsApp 2 hours later with full event details and a one-tap join button, then sends an email recap with results after the event ends. This combination drives 32% higher participation than push alone. Q: Which players should I message on WhatsApp? A: Start with VIP players, the top 5-10% of spenders. They have the highest revenue impact, are most likely to opt in, and respond at 40-60% rates on personalized messages. Once you have proven ROI on VIPs, expand to active players for event promotion, then to at-risk and churned players for win-back.\n\nWhatsApp messaging costs more per message than push or email, so segment carefully. Pushwoosh's Customer Journey Builder checks reachability on lower-cost channels first and uses WhatsApp where it delivers the highest ROI. Behavioral segmentation by spend, level, guild membership, and engagement signals ensures the right players get WhatsApp at the right moment. Q: How long does it take to launch WhatsApp campaigns? A: Most game studios go from application to first live campaign in 4-6 weeks. Week 1 covers WhatsApp Business API access through Pushwoosh, business verification, and Facebook Business Manager setup (5-10 days for verification). Week 2 is template preparation, you design 5-10 messages for events, offers, updates, and support and submit them for WhatsApp approval (24-48 hours per template).\n\nWeeks 2-3 are spent on the in-game opt-in flow and player segmentation (VIP, active, at-risk). Week 4 is the first campaign launch, typically VIP event promotion. From month 2 onward you expand to broader segments and additional campaign types while maintaining quality scores. Q: What are the compliance requirements for WhatsApp gaming campaigns? A: Five core requirements. First, you must use the official WhatsApp Business API, not consumer WhatsApp. Pushwoosh provides API access. Second, players must explicitly opt in to receive WhatsApp messages, typically through an in-game prompt with a clear value proposition. Third, promotional messages must use pre-approved templates submitted to WhatsApp for review (24-48 hours approval). Fourth, there is a 24-hour conversation window: once a player messages you, you can reply freely for 24 hours, after which you must use templates again. Fifth, WhatsApp monitors message quality, players can block or report you, and low quality reduces your sending limits.\n\nCompliance is also a benefit. Opt-in ensures an interested audience, templates ensure quality, and the result is better deliverability than email. Q: Can I personalize WhatsApp messages with player data? A: Yes. Pushwoosh supports dynamic content in WhatsApp messages that pulls real-time data from your game: player name, current level, guild name, currency balance, recent purchases, hero collection, leaderboard rank, and any custom attribute or event your game tracks.\n\nFor event promotion, you can personalize by player segment and historical participation. For VIP messages, you can reference specific spending tier and last in-game session. For win-back, you can include the player's last guild, their highest level reached, and what content has been added since they left. Personalization rules are configured once in the Customer Journey Builder and applied to every recipient automatically. Q: What metrics matter most for gaming WhatsApp campaigns? A: Beyond open and click-through rates, track game open rate (the percentage who open the game after a WhatsApp message, target 35-45%), conversion rate (purchase, registration, or other in-game action, target 8-15%, 20-35% for VIPs), revenue per message ($3-8 average, $15-40 for VIP segments), response rate (20-40% average, 40-60% for VIPs, an indicator of true two-way engagement), and ROI (typically 5-10x, higher for VIPs).\n\nThe most important measurement is post-message in-game behavior. WhatsApp's value is not just engagement, it is incremental revenue and retention. Attribute campaigns to IAP within 24h of click, D7 retention impact, and ARPU lift for WhatsApp-engaged segments vs control groups. ### Start engaging players on WhatsApp See how game studios achieve 60-90% open rates with WhatsApp Business. Request a demo to learn how WhatsApp can boost retention and revenue for your game. Request demo Start for free --- ## WhatsApp marketing for mobile operators URL: https://www.pushwoosh.com/products/whatsapp-telecom/ Drive engagement with WhatsApp marketing for telcos. Provide instant support, send rich media content, and create experiences subscribers love. Keywords: WhatsApp telecom, WhatsApp for telecom, WhatsApp marketing telecom, telecom WhatsApp messaging, WhatsApp mobile operators WhatsApp for Telecom ### WhatsApp marketing for mobile operators Reduce churn, drive plan upgrades, and deliver proactive subscriber support on the channel with 80%+ open rates. Pushwoosh helps telecom operators turn WhatsApp into a retention and revenue engine. ## Trusted by telecom and communications brands ## Why telecom marketers choose WhatsApp 80%+ average open rate for WhatsApp campaigns 45-60% click-through rate on WhatsApp messages 30%+ conversion rate from WhatsApp campaigns ## WhatsApp tools built for telecom operators ### Provide instant subscriber support via WhatsApp Most subscriber questions follow predictable patterns: billing inquiries, plan details, usage checks. [WhatsApp](https://www.pushwoosh.com/products/whatsapp/) lets you automate responses to these common requests with interactive buttons and chatbots, resolving issues before they reach your call center. - **Self-service automation**: Let subscribers check their balance, review data usage, or request a plan change directly within a WhatsApp conversation using quick-reply buttons - **Smart escalation**: Route complex issues to human agents with full conversation context, so subscribers never have to repeat themselves - **Rich media responses**: Send billing summaries, plan comparison charts, and troubleshooting guides as images or documents right within the chat So you can reduce call center volume while giving subscribers faster, more convenient support on the messaging app they already use daily. ### Drive plan upgrades with personalized WhatsApp campaigns Generic upgrade blasts get ignored. Pushwoosh helps you send plan recommendations based on actual subscriber usage, so every [telecom](https://www.pushwoosh.com/products/telecom/) WhatsApp message feels relevant and timely. - **Usage-triggered offers**: Automatically send upgrade WhatsApp messages when subscribers consistently exceed data caps or approach plan limits - **Personalized plan comparisons**: Include the subscriber's current plan details alongside a recommended upgrade with clear cost-benefit messaging and rich media previews - **5G migration campaigns**: Target subscribers in newly covered areas with personalized 5G plan offers, migration guides, and activation links delivered straight to WhatsApp Which means you can increase plan upgrade conversion rates by reaching subscribers with the right offer at the exact moment they experience the limitation. ### Automate payment reminders and service alerts Late payments and service disruptions are the top drivers of subscriber frustration. Proactive WhatsApp notifications keep subscribers informed and help you collect payments before they become overdue. - **Escalating payment flows**: Set up multi-step WhatsApp sequences that start with a friendly reminder before the due date and include outstanding balance, due date, and a direct payment link - **Service disruption alerts**: Notify affected subscribers about network outages or maintenance with estimated resolution times before they contact support - **Roaming and usage warnings**: Alert subscribers when they enter roaming zones or approach data and spend limits, preventing bill shock and reducing complaints This means you can shift from reactive customer service to proactive communication, recovering more revenue from overdue accounts while improving subscriber satisfaction. ## WhatsApp use cases for telecom operators **Payment collection** Automated WhatsApp reminders with balance details, due dates, and direct payment links. Multi-step sequences escalate for overdue accounts with rich media and interactive buttons. **Plan upgrade campaigns** Usage-triggered WhatsApp messages with personalized plan recommendations, cost-benefit comparisons, and one-tap upgrade buttons when subscribers approach limits. **Churn prevention** Retention WhatsApp messages triggered by behavioral signals: declining usage, approaching contract end, reduced app engagement, or competitor activity. **5G and new service adoption** Targeted WhatsApp messages to eligible subscribers in coverage areas with migration offers, premium plan comparisons, and activation guides. **Service alerts** Proactive WhatsApp notifications about outages, maintenance, and roaming charges before subscribers experience issues or contact support. **Contract renewals** Automated WhatsApp renewal sequences starting weeks before expiration with loyalty offers, personalized plan comparisons, and quick-reply confirmation buttons. **Subscriber onboarding** WhatsApp welcome sequences that guide new subscribers through SIM activation, app setup, and feature discovery with step-by-step rich media instructions. **Cross-sell and upsell** WhatsApp messages promoting add-on services, family plans, device upgrades, and bundled offerings based on subscriber profiles and usage data. ### See WhatsApp for telecom in action Discover how WhatsApp messaging, behavioral segmentation, and omnichannel automation help telecom operators reduce churn, increase ARPU, and accelerate payment collections. ## Why telecom operators choose Pushwoosh for WhatsApp **Real-time subscriber data** Sync plan type, usage, payment status, and contract data via API. Every WhatsApp message is informed by the subscriber's current profile and behavior. **Behavioral segmentation** Build subscriber segments by usage patterns, lifecycle stage, payment behavior, and churn risk. Target the right audience with every WhatsApp campaign. **Omnichannel orchestration** Coordinate WhatsApp with push notifications, in-app messages, SMS, and email. Check reachability on lower-cost channels first to optimize your messaging budget. **Visual journey builder** Design automated WhatsApp workflows with drag-and-drop canvas. Build payment reminder, retention, and onboarding sequences without writing code. **Two-way conversations** Unlike one-way channels, WhatsApp enables real-time subscriber responses via interactive buttons and chatbots, turning service messages into engagement opportunities. **Campaign analytics** Track delivery rates, click-through rates, and downstream conversions for every WhatsApp campaign. Measure the impact on churn, ARPU, and collections. ## FAQ Q: How does WhatsApp help reduce churn for telecom operators? A: WhatsApp reduces churn by enabling proactive, conversational communication with at-risk subscribers before they decide to leave.\n\nWith Pushwoosh, telecom operators can monitor behavioral signals like declining usage, reduced app engagement, approaching contract end dates, or missed payments. When these signals are detected, automated WhatsApp campaigns trigger with personalized retention offers: loyalty discounts, plan optimization suggestions, or exclusive renewal deals with interactive quick-reply buttons.\n\nBecause WhatsApp has 80%+ open rates and most messages are read within minutes, retention offers reach subscribers quickly and reliably. Combined with rich media support (plan comparison charts, exclusive offer visuals) and two-way conversation capabilities, subscribers can respond, ask questions, and accept offers directly within the chat. Q: What types of WhatsApp campaigns work best for telecom? A: The highest-impact WhatsApp campaigns for telecom operators fall into four categories.\n\nPayment collection: Automated reminders before and after due dates with balance details, direct payment links, and interactive confirmation buttons. Multi-step sequences that escalate in urgency reduce late payments and involuntary disconnections.\n\nPlan upgrades: Usage-triggered WhatsApp messages sent when subscribers exceed data caps or approach limits, with personalized plan recommendations, rich media comparisons, and one-tap upgrade buttons.\n\nRetention: Automated sequences triggered by churn signals (contract expiration, declining usage, competitor activity) with targeted win-back and renewal offers delivered as interactive WhatsApp conversations.\n\nService communications: Proactive alerts about outages, maintenance, roaming charges, and new service availability (5G coverage, premium features) that keep subscribers informed and reduce support calls. Q: How is WhatsApp different from SMS for telecom marketing? A: WhatsApp offers several advantages over SMS for telecom operators. First, WhatsApp supports rich media: you can send plan comparison charts, billing summaries, device images, and troubleshooting guides alongside your message text. SMS is limited to plain text and links.\n\nSecond, WhatsApp enables two-way conversations through interactive buttons, quick replies, and chatbot automation. Subscribers can check their balance, change their plan, or resolve billing questions without leaving the chat or calling support.\n\nThird, WhatsApp provides significantly higher engagement: 80%+ open rates and 45-60% click-through rates compared to SMS averages. The best approach for telecom operators is to use both channels strategically within Pushwoosh Customer Journey Builder: WhatsApp for rich, conversational interactions where engagement matters most, and SMS as a fallback for maximum reach. Q: Can I personalize WhatsApp messages with subscriber data? A: Yes. Pushwoosh supports dynamic content in WhatsApp messages that pulls real-time data from your BSS/OSS systems. You can include subscriber names, current plan details, data usage, outstanding balances, payment due dates, and personalized plan recommendations.\n\nFor payment reminders, messages automatically include the specific amount owed and a direct payment link. For upgrade campaigns, WhatsApp messages can reference the subscriber's current plan alongside a recommended upgrade with pricing details and rich media visuals. Personalization rules are configured once in the Customer Journey Builder, and Pushwoosh populates each message with the relevant data for every recipient.\n\nPersonalized WhatsApp messages consistently outperform generic ones: a message saying 'You have used 95% of your 10GB plan this month. Upgrade to 20GB for just $5 more' with a one-tap upgrade button converts significantly better than a generic upgrade blast. Q: How does Pushwoosh help optimize WhatsApp messaging costs for telecom? A: Pushwoosh helps telecom operators optimize WhatsApp spend through smart channel orchestration. The Customer Journey Builder checks subscriber reachability across push notifications, email, SMS, and in-app messages before sending WhatsApp. If a subscriber is reachable via a lower-cost channel, the platform uses that channel first and reserves WhatsApp for subscribers who are most likely to engage on it or for high-value use cases.\n\nBehavioral segmentation ensures you send WhatsApp messages only to subscribers most likely to act, rather than broadcasting to your entire base. Frequency caps prevent over-messaging and wasted sends.\n\nFor telecom operators with millions of subscribers, even replacing a small percentage of WhatsApp messages with push notifications can reduce messaging budgets significantly while maintaining or improving engagement rates. Q: How quickly can our telecom team start using Pushwoosh for WhatsApp? A: Telecom teams can start sending targeted WhatsApp campaigns shortly after setup. Pushwoosh provides default subscriber attributes and events that let you create basic segments and send your first campaign the same day.\n\nFor advanced automation, your team maps custom events and subscriber data from your BSS/OSS systems (plan details, usage events, payment status, contract data) to Pushwoosh via API. Once connected, the marketing team builds, manages, and launches WhatsApp campaigns independently using the no-code visual journey builder.\n\nYou need a verified WhatsApp Business Account and access to the WhatsApp Business API, which Pushwoosh connects to directly. Message templates for your key use cases (payment reminders, upgrade offers, service alerts) need WhatsApp approval, which typically takes 24 hours. Contact our sales team for a personalized demo or start with a free account to explore the platform. --- ## WhatsApp marketing software for omnichannel messaging URL: https://www.pushwoosh.com/products/whatsapp/ Send order updates, reminders, and promos customers actually reply to, right alongside your push, email, and SMS in one journey backed by Pushwoosh. Keywords: WhatsApp marketing, WhatsApp messaging, whatsapp broadcast, WhatsApp Business Platform, WhatsApp Business API, whatsapp api, conversational messaging, WhatsApp campaigns, two-way communication WhatsApp marketing ### Run omnichannel messaging with WhatsApp Send order updates, reminders, and promos customers actually reply to, right alongside your push, email, and SMS in one journey backed by Pushwoosh. Book Demo ## Trusted by 80,000+ companies to scale their engagement ## Everything WhatsApp can do. On one platform. **Native WhatsApp Business channel** Connect your number and send from Pushwoosh. **One journey, every channel** WhatsApp beside push, email, and SMS with fallback. **Approved templates** Media, buttons, quick replies, and vouchers, ready to broadcast. **Two-way conversations** Customers reply, and their answers branch the journey. ### Send the messages customers actually want Broadcast an approved WhatsApp Business Platform template to a segment, or fire it from a journey step. A single whatsapp broadcast covers four categories: - **Order & shipping** — confirmations and delivery updates. - **Reminders** — appointments and bookings. - **OTP & auth** — login codes and 2FA. - **Promotions** — offers, vouchers, and launches. ### Let customers reply, and act on what they say Every inbound message raises an event, so a keyword like "Promo" starts a journey on its own. When a customer writes first, a 24-hour window opens for free-form replies. Common two-way use cases: - **Shopping assistance** — suggestions based on what they tap. - **Support automation** — answer FAQs or route to a human. - **Appointments** — confirm or reschedule in the thread. - **Feedback** — ask for a rating in a quick reply. ### Combine all channels in one journey Add WhatsApp to a journey beside push, email, and other channels. A reachability check routes each user to the channel that reaches them, so an unopened push falls back to WhatsApp on its own. ## What WhatsApp is best for **Order & shipping updates** Confirmed, dispatched, out for delivery, delivered. **Appointment reminders** Confirm or reschedule for clinics, classes, and services. **OTP & 2FA** Login codes and password resets on a channel people check. **Conversational commerce** Catalog questions, cart recovery, and checkout with vouchers. **Bills & renewals** Recharge alerts, utility bills, insurance and loan reminders. **Win-back fallback** Reach users on WhatsApp when push and email go unopened. ### Target the right customers on WhatsApp Match a phone number to its Pushwoosh profile and you get the full picture: tags, events, and past behavior across every channel. Build a segment from that data and reach it on WhatsApp. Personalize each template with placeholders and per-locale content, so the message fits the customer and the market. ## WhatsApp and EU data residency, from one vendor WhatsApp is the default channel across much of the world: over 94% in Germany, Austria, and Switzerland, 96% in Brazil, 84% in Saudi Arabia. In Europe that is exactly where data residency matters, and where most platforms fall back to a US cloud. Pushwoosh runs on its own hardware in the US and Germany, under GDPR and BDSG (ISO 27001:2022, HIPAA, SOC 2 Type 1, EU-U.S. DPF). A regulated brand gets WhatsApp and EU residency from one platform, no US-cloud detour. ## Reach your users where WhatsApp dominates 96% coverage in Brazil 84% coverage in Saudi Arabia 72% coverage in Egypt ## Straight talk on setup and billing Getting the whatsapp api live takes three steps: **Connect your WhatsApp Business Account** Link it through Login with Facebook to set up the WhatsApp Business API. **Get templates approved by Meta** Approve your templates and collect opt-in before the first message. **Pay Meta per message, directly** The WhatsApp cost is billed to your own Meta account. Pushwoosh does not handle these payments. ## Start on the whole platform, free One account gives you the whole Pushwoosh platform on the free plan. Build your WhatsApp journeys, connect your other channels, and pay Meta directly only for the WhatsApp messages you send. Start for free See the pricing --- ## Why the most ambitious brands choose Pushwoosh URL: https://www.pushwoosh.com/products/why-pushwoosh/ Pushwoosh only collects the data that is necessary to ensure relevant communications with end users. Our clients have full control over how we get access to their data. Advanced capabilities, user-centric approach. Keywords: why pushwoosh, customer engagement platform, mobile marketing, push notifications, data safety, marketing automation ## Why do the most ambitious brands choose Pushwoosh? Innovations Customer growth Simplicity Safety Flexibility Team expertise ## Trusted by companies that push their limits Innovations ### The first to infuse meaning into user communication At Pushwoosh, we understand our essential role as delivering messages to the right audience at the right time. In the 11+ years of experience, we have mastered the art of personalized and contextually relevant messaging. With our innovative products and tools, marketing and product teams stay ahead of the curve in accessing cutting-edge solutions. Customer Growth ### Our clients maximize their revenue potential Pushwoosh's solutions engage users throughout their lifecycle, driving them to become more valuable customers through increased spending or paid subscriptions. Pushwoosh helps align acquisition and retention efforts to drive long-term growth. Our customer success managers assist with case-specific solutions, enabling you to achieve the remarkable success demonstrated by our clients. Simplicity ### Advanced capabilities, user-friendly experience Pushwoosh provides powerful yet simple tools with short learning curves and less load on a company's personnel. A seamless integration and an intuitive UI ensure effortless navigation through Pushwoosh's tools. Marketers can easily leverage the platform's full potential without the necessity of technical expertise. ## This is what clients appreciate in Pushwoosh Pushwoosh only collects the data that is necessary to ensure relevant communications with end users. Our clients have full control over how we get access to their data. Pushwoosh stores data on private servers located in the US and Germany with safety and regulatory compliance guarantees. Flexibility ### Enterprise-grade capabilities at a_flexible price Pushwoosh offers enterprise-grade capabilities that empower businesses of all sizes to achieve their goals. Whether you're a small startup or an enterprise, our [pricing](https://www.pushwoosh.com/pricing/) ensures that you can access the tools you need within your budget. Pushwoosh solutions enable you to unlock the full potential of customer engagement without compromising on affordability. ## Team of global experts Our dedicated team of global experts is committed to supporting you throughout your journey with Pushwoosh: **Customer success managers** Experts in addressing unique use cases and helping you set highest-ROI campaigns and drive more revenue. **Support team** Customer-focused experts dedicated to providing exceptional service and resolving issues with personalized care. Available 24/7. **Sales team** Experts in local markets and various verticals, who will assemble a Pushwoosh package tailored to your requirements. --- ## Inactive user re-activation campaigns URL: https://www.pushwoosh.com/products/win-back-dormant-users/ Win back campaigns for inactive users that work. Re-engage dormant customers with personalized messages, incentives, and experiences that bring them back. Keywords: win back dormant users, inactive user re-activation campaigns, dormant user re-engagement, win back campaigns, inactive user campaigns Win back dormant users ### Re-activate dormant users before they churn for good Most e-commerce apps lose the majority of their users within the first 30 days. Pushwoosh helps you identify inactive customers, reach them with personalized win-back campaigns, and bring them back to your app with the right message at the right time. ## Trusted by [e-commerce](https://www.pushwoosh.com/products/e-commerce-solution/) brands worldwide ## Measurable results from dormant user win-back campaigns 16% of inactive users brought back with re-engagement campaigns 25X higher conversion into target action 67.4% conversion rate with lifecycle campaigns ## Win back dormant users with automated re-engagement campaigns ### Identify dormant users before they disappear You cannot win back users you have not identified. Pushwoosh [behavioral segmentation](https://www.pushwoosh.com/products/segmentation-ecommerce/) automatically flags customers who are drifting away, so you can act before they churn. - **RFM-based detection**: Segment your user base by Recency, Frequency, and Monetary value to pinpoint at-risk and dormant customers who have stopped engaging with your app - **Custom inactivity thresholds**: Define what "dormant" means for your business, whether that is 7 days without an app open, 14 days without a purchase, or 30 days without any interaction - **Real-time segment updates**: Dormant user segments refresh automatically as customer behavior changes, so new at-risk users enter your win-back flows the moment they qualify This means you catch users at the earliest signs of disengagement, when the chance of bringing them back is still high. ### Build automated win-back journeys that run around the clock Manual re-engagement campaigns are slow and inconsistent. Pushwoosh [Customer Journey](https://www.pushwoosh.com/products/customer-journey-ecommerce/) Builder lets you design multi-step win-back flows that trigger automatically when a user becomes inactive. - **Visual journey canvas**: Map out your entire win-back sequence with drag-and-drop, from the first re-engagement nudge to the final incentive offer - **Conditional branching**: Adapt the journey based on user response. If a dormant user opens your message but does not return, escalate to a stronger incentive. If they come back, exit them from the flow and move them into a retention sequence - **A/B testing**: Experiment with different message sequences, timing intervals, and offer types to continuously improve your win-back rate So you can recover dormant users at scale without requiring manual effort from your marketing team. ### Personalize every win-back message with customer data Generic "we miss you" messages get ignored. Pushwoosh pulls each customer's purchase history, browsing behavior, and preferences into your win-back campaigns so every message feels relevant and personal. - **Dynamic product content**: Automatically include the customer's previously viewed or purchased products, personalized recommendations, and current deals in their favorite categories - **Personalized incentives**: Test different discount levels and offer types per customer segment to find what brings each group back without over-discounting - **Tailored messaging**: Reference specific actions the customer took before going dormant, such as products they browsed or items they added to their wishlist Which means each win-back message speaks directly to what the customer cares about, dramatically increasing the chance of re-activation. ### Reach dormant users across every channel Dormant users are, by definition, not opening your app. Pushwoosh lets you reach them wherever they are still active, coordinating win-back messages across push notifications, [email](https://www.pushwoosh.com/products/emails/), [in-app messages](https://www.pushwoosh.com/products/in-app-messaging/), SMS, and WhatsApp. - **Omnichannel win-back sequences**: Start with a push notification, follow up with an email containing a special offer, and surface an in-app message if the user returns to your app - **Channel preference routing**: Automatically deliver win-back messages through each customer's most responsive channel based on their historical engagement - **Cross-channel coordination**: Ensure dormant users never receive duplicate messages, even when campaigns span multiple touchpoints So you can maximize re-activation rates by reaching inactive users on the channels they actually check, through the Pushwoosh [API](https://www.pushwoosh.com/products/api/). ### Measure win-back performance and optimize over time Running win-back campaigns without tracking results is guesswork. Pushwoosh [analytics](https://www.pushwoosh.com/products/analytics-ecommerce/) shows you exactly how many dormant users you are recovering, which messages drive the most re-activations, and what each returning customer is worth. - **Re-activation tracking**: Monitor the percentage of dormant users who return to your app, make a purchase, or complete a target action after receiving a win-back campaign - **Revenue attribution**: Measure the revenue generated from re-activated users to calculate the true ROI of your win-back efforts - **Campaign comparison**: Compare win-back performance across different message types, channels, incentive levels, and timing to identify what works best for each segment This means you can continuously refine your win-back strategy based on data, improving re-activation rates and ROI with every campaign cycle. ### See dormant user win-back campaigns in action Discover how automated re-engagement flows, behavioral segmentation, and omnichannel messaging help e-commerce brands bring back inactive users. Watch our demo to see the platform at work. ## Why e-commerce marketers choose Pushwoosh to win back dormant users **RFM-based dormant detection** Automatically identify at-risk and dormant users based on Recency, Frequency, and Monetary value. Dynamic segments update in real time as behavior changes. **Event-triggered win-back flows** Launch re-engagement campaigns the moment a user crosses your inactivity threshold. Reach dormant customers while re-activation is still possible. **Omnichannel delivery** Coordinate win-back messages across push notifications, in-app messages, email, SMS, and WhatsApp in a single automated flow. **Dynamic personalization** Pull each customer's purchase history, product preferences, and browsing data into every win-back message automatically. No manual content updates needed. **Re-activation analytics** Track re-activation rates, recovered revenue, and campaign ROI per segment. Measure which messages and channels bring back the most valuable users. **Visual journey builder** Design multi-step win-back flows with drag-and-drop. Set inactivity triggers, delays, conditions, and escalation logic without writing any code. ## Real results from e-commerce brands 91.9% CTR with personalized messaging 16% of dormant users re-activated with lifecycle campaigns 10X increase in daily active users ## Success stories from e-commerce marketers **Coupon app re-engages 16% of dormant users with lifecycle campaigns** Omada's Almowafir app targeted users inactive for 10, 15, 20, and 30 days with personalized re-engagement campaigns. The behavior-based approach achieved 67.4% conversion into target actions and improved D30 retention by 4%. Omada's case **Fashion platform achieves 91.9% CTR with personalized campaigns** Bantoa turned generic messaging into personalized campaigns based on style preferences and shopping behavior. Segment-based targeting drove 94% monthly subscriber activity and +28% growth in registered users. Bantoa's case **Food delivery app grows DAU 10x with behavior-triggered campaigns** HungryNaki built automated campaigns triggered by homepage visits, menu views, and order events. Personalized multilanguage messaging drove a 2.6x increase in MAU and higher average order value. HungryNaki's case **Pizza chain drives $2400+ revenue from single push campaigns** Telepizza created location-based campaigns that deliver special offers when customers enter restaurant geozones. Targeted pushes achieve 4-7% conversion rates and drive measurable sales growth. Telepizza's case ## FAQ Q: How do automated win-back campaigns for dormant users work? A: Automated win-back campaigns work by detecting when a user becomes inactive based on rules you define, then triggering a re-engagement sequence designed to bring them back.\n\nPushwoosh tracks user activity events such as app opens, purchases, and product views. When a customer stops performing these actions for a specified period (for example, 10 days without an app open or 30 days without a purchase), they automatically enter a dormant user segment and trigger a win-back journey.\n\nA typical win-back flow starts with a push notification reminding the user of products or categories they previously engaged with. If they do not return, a follow-up email goes out 3-5 days later, often including a personalized discount or exclusive offer. For high-value dormant users, a final touchpoint via SMS or WhatsApp can deliver a stronger incentive.\n\nThe entire flow runs automatically through Pushwoosh Customer Journey Builder. Once configured, it identifies and re-engages dormant users 24/7 without manual intervention. E-commerce brands using Pushwoosh re-engagement campaigns have achieved a 16% re-activation rate among previously dormant users. Q: How do I define which users are 'dormant' and should receive win-back campaigns? A: Pushwoosh gives you full control over how you define dormant users through behavioral segmentation and RFM analysis.\n\nYou can create dormant user segments based on any combination of inactivity signals: days since last app open, days since last purchase, days since last notification click, or days since any tracked event. Different e-commerce businesses define dormancy differently. A daily-use food delivery app might consider users dormant after 7 days of inactivity, while a fashion retailer might set the threshold at 30 days.\n\nRFM segmentation adds another layer by factoring in purchase Recency, Frequency, and Monetary value. This lets you distinguish between a high-value loyal customer who recently went silent (urgent win-back priority) and a low-value user who made one small purchase months ago (lower priority).\n\nAll segments update in real time. The moment a user crosses your inactivity threshold, they enter the dormant segment and trigger the corresponding win-back journey. If they return before the journey completes, they exit the flow automatically. Q: What channels work best for reaching dormant users? A: The most effective win-back campaigns use multiple channels in a coordinated sequence, because dormant users have, by definition, stopped engaging with your app.\n\nPush notifications are a strong first touchpoint. Even users who have not opened your app in weeks may still see push notifications on their lock screen. Follow up with email for customers who are subscribed. Email provides more space for personalized product recommendations, visual content, and detailed offers.\n\nFor users who do not respond to push or email, SMS and WhatsApp offer higher visibility because they land in the user's primary messaging inbox. These channels work especially well for time-sensitive win-back offers.\n\nIn-app messages serve a different purpose: they welcome back users who do return. When a dormant user opens your app after receiving a win-back push, an in-app message can reinforce the offer and guide them toward a purchase.\n\nPushwoosh coordinates all these channels in a single automated flow, ensuring dormant users receive a consistent, non-repetitive win-back experience across every touchpoint. Q: What types of incentives work best for win-back campaigns? A: The most effective incentive depends on the customer segment and their reason for going dormant. Pushwoosh lets you test different approaches per segment to find what works best.\n\n**Discount offers**: Percentage-off or fixed-amount discounts are the most common win-back incentive. Start with modest discounts (10-15%) and escalate only for high-value users who do not respond to the initial offer.\n\n**Free shipping**: For e-commerce brands where shipping costs are a known purchase barrier, free shipping can be more effective than a percentage discount while costing you less margin.\n\n**Exclusive access**: Early access to new products, limited-edition items, or members-only sales can re-engage users who value exclusivity over price savings.\n\n**Personalized recommendations**: Sometimes users go dormant because they could not find what they wanted. Sending personalized product recommendations based on their browse and purchase history can reignite interest without any discount.\n\nA/B testing through Pushwoosh Customer Journey Builder helps you compare these approaches and identify the minimum effective incentive for each segment, protecting your margins while maximizing re-activation. Q: How do I measure the success of my win-back campaigns? A: Pushwoosh provides detailed analytics for every win-back campaign. Key metrics include:\n\n**Re-activation rate**: The percentage of dormant users who return to your app and perform a target action (app open, purchase, product view) after receiving a win-back campaign.\n\n**Recovered revenue**: The total revenue generated from re-activated users within a defined period after they return.\n\n**Time to re-activation**: How quickly dormant users respond to win-back messages. Shorter times indicate higher message relevance and urgency.\n\n**Channel performance**: Compare re-activation rates across push notifications, email, SMS, and other channels to identify which touchpoints drive the most returns.\n\n**Segment performance**: Track which dormant user segments (by inactivity duration, previous purchase value, or product preferences) respond best to win-back campaigns.\n\nAll analytics update in real time and can be filtered by campaign variant, customer segment, and time period. Use these insights to continuously optimize your win-back flows and maximize the lifetime value of re-activated customers. Q: How quickly can I launch my first dormant user win-back campaign? A: You can start with a free Pushwoosh account and begin building win-back campaigns immediately after integrating the SDK with your app or website. The basic setup involves configuring the user activity events you want to track (app opens, purchases, product views) and creating the inactivity-based segments that define your dormant users.\n\nMost e-commerce teams complete the initial integration in 2 to 10 days. From there, you can build your first win-back journey in Customer Journey Builder using drag-and-drop, no coding required. Start with a simple flow, such as sending a personalized push notification to users who have not opened your app in 14 days, then expand to multi-step, multi-channel sequences as you learn what works.\n\nContact our sales team for a personalized demo of win-back campaign capabilities, or start for free to explore the platform at your own pace. # Integrations --- ## Adapty + Pushwoosh Integration | Subscription Marketing URL: https://www.pushwoosh.com/integrations/adapty/ Connect Adapty with Pushwoosh to stream subscription events into Pushwoosh, trigger upsell and renewal campaigns, and turn paywall interactions into revenue. Keywords: adapty integration, subscription analytics, mobile subscriptions, paywall events, upsell automation, renewal campaigns ### Adapty integration with Pushwoosh - Stream subscription events in real time - Trigger upsell and renewal campaigns - Sync paywall interactions - Enrich user profiles with custom tags - Drive subscription revenue uplift ## What you can do with the integration? Pushwoosh integrates with **Adapty** so every subscription event — purchase, renewal, trial start, churn — flows straight into Pushwoosh and powers your messaging. **Stream subscription events** Send purchases, renewals, trials, and cancellations from Adapty to Pushwoosh in real time. **Trigger upsell campaigns** React to paywall views and trial expirations with push, email, or in-app messages. **Win back churned users** Detect cancellations and lapsed subscriptions, then launch reactivation flows automatically. **Enrich user profiles** Custom tags like product_id, expiration date, and store sync into Pushwoosh on every event. **Automate renewal journeys** Build multi-step campaigns around the subscription lifecycle without engineering work. **Lift recurring revenue** Subscription businesses use Adapty + Pushwoosh to grow LTV and reduce involuntary churn. ## Use cases Turn subscription signals from Adapty into precise, revenue-driving campaigns across the entire lifecycle. **Trial-to-paid conversion** When a user starts a trial in Adapty, Pushwoosh kicks off a multi-day journey to reinforce value before the trial ends. Example push: "Your trial ends tomorrow" — "Keep your streak going — upgrade now and save 20% on the first month" Result: 15–25% lift in trial-to-paid conversion and more predictable subscription revenue. **Recover lapsed subscribers** An Adapty cancellation event triggers a win-back flow in Pushwoosh with a tailored offer. Example push: "We saved your subscription" — "Come back this week for an exclusive 30% discount on your next renewal" Result: 20–30% of lapsed subscribers recovered through targeted win-back flows. **Upsell on paywall interaction** A user views a premium paywall but does not convert. Adapty notifies Pushwoosh, which delivers a personalized follow-up. Example push: "Premium is worth a try" — "Unlock everything for less than $5 — first month on us" Result: Up to 2× upsell conversion on retargeted paywall viewers. --- ## Adjust + Pushwoosh Integration | Mobile Attribution URL: https://www.pushwoosh.com/integrations/adjust/ Connect Adjust with Pushwoosh to sync in-app event data, automate personalized campaigns, and boost user retention with data-driven engagement. Keywords: adjust integration, mobile attribution, in-app events, user acquisition, reattribution, marketing analytics ### Pushwoosh + Adjust integration - Sync in-app event data from Adjust to Pushwoosh - Trigger campaigns based on Adjust data - Align analytics and messaging for smarter decisions ## What you can do with the integration? Sync in-app event data from Adjust to Pushwoosh to build truly personalized, data-driven engagement campaigns **Unified data flow** connect Adjust event tracking with Pushwoosh user engagement **Real-time triggers** send personalized push notifications or emails right when key Adjust events happen **Comprehensive analytics** enrich Pushwoosh reports with attribution and behavior data from Adjust **Smarter segmentation** use Adjust parameters (campaign, channel, device info, etc.) to create dynamic audiences and personalize communication **Better ROI** measure how engagement campaigns impact user retention, reactivation, and lifetime value — and optimize your marketing spend accordingly **Reliable setup** developer-verified, SDK-based connection ensures stable data transfer ## Use cases With the **Adjust + Pushwoosh integration**, all Adjust-tracked in-app events automatically flow into your Pushwoosh app **Welcome new users** Triggered when a new user installs and opens the app (Adjust 'install' event) Example push: "Welcome aboard!" — "Start exploring — your personalized experience awaits" Result: Higher activation rate — more users complete onboarding and stay active after the first session **Re-engage inactive users** Triggered after a period of inactivity (Adjust 'reinstall' or 'reattribution' event) Example push: "We've missed you!" — "Come back today and check what's new" Result: +30% uplift in reactivation — returning users convert better after personalized comeback messages **Reward active customers** Triggered by Adjust events like 'session count' or 'purchase' Example push: "You've unlocked a reward" — "Thanks for staying active — here's something special for you!" Result: Increased loyalty — engaged users spend more and stay longer in your app --- ## Amplitude + Pushwoosh | Product Analytics Integration URL: https://www.pushwoosh.com/integrations/amplitude/ Connect Amplitude with Pushwoosh to turn user analytics into personalized communication. Build data-driven campaigns, boost engagement, and grow retention with real-time insights. Keywords: amplitude integration, product analytics, user behavior tracking, cohort sync, behavioral targeting, analytics integration ### Pushwoosh + Amplitude: Sync_product analytics with personalized messaging - Automatic event tracking and sync - Cohort sync for advanced segmentation - Behavioral triggers for campaigns - Revenue and conversion analytics - Real-time data synchronization ## How does the integration work? **Track behavior in Amplitude** User events and cohorts are captured in real time. **Sync with Pushwoosh** Data flows instantly via the integration. **Auto-segment users** Pushwoosh maps data to user profiles and segments. **Trigger cross-channel messages** Send push, in-app, email, SMS, or WhatsApp. **Launch fast, no code needed** Set up via visual UI with our support if needed. ## Use cases **Retention boosting** The user becomes inactive for 7+ days. Amplitude flags the risk of churn. Example push: "We miss you!" — "Come back and see what's new — your journey isn't over." Result: Improved user retention. **Funnel drop-off recovery** A user adds items to cart but drops off before completing the purchase. Amplitude triggers an alert. Example push: "Forgot something?" — "Your cart is still waiting — complete checkout now and get 10% off." Result: More purchases completed. **Feature adoption nudging** A user explores the app but never attempts to use a key feature. Amplitude detects low engagement. Example push: "Try Quick Checkout today!" — "Save time and skip the cart — it's one tap away." Result: Increased feature adoption. --- ## Pushwoosh integration with AppsFlyer ESP 2.0 | Email Click Tracking & Deep Linking URL: https://www.pushwoosh.com/integrations/appsflyer-esp2/ Track email clicks in AppsFlyer and preserve Universal Links and App Links when Pushwoosh wraps links for email tracking. Keywords: appsflyer esp 2.0 integration, pushwoosh appsflyer integration, email click tracking appsflyer, deep linking from email, universal links email tracking, app links email tracking, click tracking domain appsflyer ### Pushwoosh integration with AppsFlyer ESP 2.0 - Email click attribution in AppsFlyer - Deep linking preserved for wrapped email links - Lightweight setup on the Pushwoosh side ## What this integration does If you send emails through Pushwoosh and use AppsFlyer for attribution, email clicks can become a blind spot: links open in the browser instead of the app, and AppsFlyer doesn't see the click. ESP 2.0 fixes both — your users land in the app, and every click shows up in AppsFlyer with full attribution. **Users land in the app, not the browser** Deep links from email work correctly on iOS and Android — no extra redirects, no broken UX. **Email clicks visible in AppsFlyer** Every email click appears in AppsFlyer with attribution data, alongside your other channels. **One-time setup, nothing breaks** Your email campaigns, link wrapping, and click statistics continue to work as before. Setup takes one round with Pushwoosh support. ## How it works What happens from the moment a user clicks an email link to landing in the app. 1. **Pushwoosh wraps links** — tracking URLs replace email links on the CTD. Link structure stays the same. 2. **Click goes to AppsFlyer** — via CNAME, AppsFlyer handles attribution, SSL, and deep linking. 3. **Pushwoosh records the click** — AppsFlyer sends a callback so click stats are preserved on both sides. 4. **User lands in the app** — AppsFlyer routes to the app via deep link or to the final web destination. ## How to set up **Create a new click tracking domain** A new CTD is required, even if you already have one. This keeps your existing email traffic unaffected. You'll need a Pushwoosh app with email configured, an AppsFlyer account with ESP 2.0 enabled, and access to your domain DNS settings. **Contact Pushwoosh** Share your new CTD and Pushwoosh application code. Pushwoosh activates the domain and provides a CNAME target. **Point CTD to Pushwoosh** Create a CNAME record pointing to the Pushwoosh target. Verify that wrapped links use the new CTD. **Complete integration in AppsFlyer** Provide your click tracking domain and ESP endpoint in AppsFlyer. AppsFlyer validates the configuration. **Update CNAME to AppsFlyer** After validation, repoint the CTD to AppsFlyer routing domain. DNS propagation can take up to 24 hours. ## Frequently asked questions Q: Do I need a new click tracking domain? A: Yes. A new CTD is required for this integration to avoid affecting existing email traffic. Q: Does Pushwoosh need additional engineering after the initial setup? A: No. After the initial CTD setup, the remaining integration flow happens in AppsFlyer. Q: Will Pushwoosh stop tracking clicks? A: No. Pushwoosh continues to record click statistics as before. AppsFlyer sends a callback to Pushwoosh for every click. Q: Why do I need ESP 2.0 if I already use AppsFlyer links? A: Because email link wrapping can break Universal Links and App Links. ESP 2.0 is specifically designed to preserve deep linking in wrapped email flows. Q: How long does it take after the final DNS change? A: Up to 24 hours after the CTD is repointed to AppsFlyer routing domain. During this time, links may temporarily resolve to Pushwoosh until DNS propagates. ## How Pushwoosh and AppsFlyer work together | Responsibility | Pushwoosh | AppsFlyer | |---|:---:|:---:| | CTD activation | ✅ | — | | CNAME target | ✅ | — | | Link wrapping | ✅ | — | | Click statistics | ✅ | ✅ | | Click routing | — | ✅ | | SSL certificates | — | ✅ | | Deep linking (AASA / App Links) | — | ✅ | | ESP 2.0 validation | — | ✅ | --- ## AppsFlyer + Pushwoosh | Attribution & Engagement URL: https://www.pushwoosh.com/integrations/appsflyer/ Connect Pushwoosh with AppsFlyer to send hyper-personalized messages based on real-time user attribution and in-app behavior. Boost engagement, conversions, and LTV effortlessly — no coding required. Keywords: appsflyer integration, attribution tracking, mobile marketing, user acquisition, install attribution, behavioral targeting ### Pushwoosh + AppsFlyer: Turn attribution data into personalized journeys - Attribution source tracking and targeting - In-app event synchronization - AppsFlyer Audiences integration - Cross-channel journey automation - Real-time behavioral triggers ## What you can do This integration allows you to automate push notifications, in-app messages, emails, and other communications based on: **Attribution Source** Message users by campaign or acquisition channel. **In-App Events** Trigger flows from user behavior inside your app. **Audience Segments** Use AppsFlyer Audiences for cross-channel targeting. **Cross-Channel Journeys** Automate via push, in-app, email, SMS & WhatsApp. **Note:** For iOS, disable **Advanced Privacy Mode** to ensure event data is delivered to Pushwoosh properly. [See full setup instructions](https://docs.pushwoosh.com/product/integrations/appsflyer-integration/) --- ## Crashlytics + Pushwoosh | Target Users by App Crashes URL: https://www.pushwoosh.com/integrations/crashlytics/ Integrate Firebase Crashlytics with Pushwoosh to identify and notify users who experienced specific app crashes. Send targeted messages without bothering unaffected users. Keywords: crashlytics integration, firebase crashlytics, crash reporting, app stability, error tracking, bug notifications ### Pushwoosh + Firebase Crashlytics: Target users by app crashes - Identify users affected by specific crashes - Send targeted apology or update notifications - Avoid notifying unaffected users - Track crash resolution impact - Real-time crash data synchronization ## How does the integration work? **Crash detected** Firebase Crashlytics captures crash events in real time. **Sync with Pushwoosh** Crash data flows instantly to Pushwoosh via the integration. **Segment affected users** Pushwoosh identifies users who experienced specific crashes. **Send targeted notifications** Notify affected users about fixes or workarounds. **Protect user experience** Keep unaffected users informed without spam. ## Use cases **Apologize for critical crash** A critical crash affects a segment of users. Crashlytics identifies the affected devices and user sessions. Example push: "We fixed a crash" — "We're sorry for the inconvenience. Update now to get the latest stable version." Result: Improved user trust and retention. **Notify about workaround** Users experience a crash when using a specific feature. A temporary workaround is available while a fix is in progress. Example push: "Feature temporarily unavailable" — "We're working on a fix. Use this workaround to continue: [link]" Result: Reduced support tickets and user frustration. **Confirm fix deployment** A crash is fixed in a new app version. Crashlytics tracks which users were affected by the old version. Example push: "Bug fixed!" — "Update your app to get the latest improvements and bug fixes." Result: Faster adoption of stable app versions. --- ## Event Streaming | Real-Time Data Integration | Pushwoosh URL: https://www.pushwoosh.com/integrations/event-streaming/ Use Pushwoosh Event Streaming to send user events in real time to your analytics and data platforms. Gain deeper insights, automate workflows, and enhance customer engagement. Keywords: event streaming, real-time data, data integration, webhook, HTTP streaming, gRPC, analytics integration, event tracking ### Pushwoosh Event Streaming: Stream. Track. Act. - Real-time event streaming via HTTP or gRPC - Custom endpoint configuration - Flexible event selection and filtering - Batch delivery with configurable logic - Secure authentication (Bearer, Basic, etc.) ## How does the integration work? **Connect your endpoint** Add a URL to receive events via HTTP or gRPC. **Select events** Choose what to track: push delivered, email opened, etc. **Set delivery logic** Events stream in batches — by time or volume. **Secure the connection** Add authentication headers (Bearer, Basic, etc.) to control access and keep your data safe. **Trigger actions** Use data to update your CRM, launch automated workflows, or analyze results. ## Use cases **Travel app re-engagement** A user opens a promo email about Paris flights but doesn't complete the booking. Pushwoosh streams the event and your CRM reacts: Example push: "Paris is calling!" — "Still thinking about your trip? Book now and get 10% off today only." Result: Recovered booking and reduced drop-off rate. **Campaign performance reporting** Pushwoosh streams delivery and open events in real time to your analytics system for full performance visibility: Example push: "Campaign Data Synced" — "Email Opened • Push Delivered • Clicked — Events now live in your dashboard" Result: Faster reporting, better decisions, and cross-channel clarity. **E-commerce funnel insights** A user clicks a push about sneakers but never completes checkout. Pushwoosh sends the event to your BI system for funnel analysis: Example push: "Your cart misses you!" — "Those sneakers are almost yours — finish checkout before they sell out 👟" Result: Improved funnel insights and retargeting accuracy. --- ## Google Analytics + Pushwoosh | Data-Driven Campaigns URL: https://www.pushwoosh.com/integrations/google-analytics/ Connect Google Analytics with Pushwoosh to segment audiences and send targeted push notifications based on user behavior data. Export GA segments as CSV for precise targeting. Keywords: google analytics integration, user behavior tracking, audience segmentation, behavioral targeting, analytics integration, data-driven campaigns ### Pushwoosh + Google Analytics: Segment audiences and send targeted push notifications based on user behavior data - Export GA segments as CSV for targeting - Segment users by behavior and demographics - Target campaigns based on analytics data - Data-driven audience insights - Behavioral targeting for push notifications ## How does the integration work? **Analyze in Google Analytics** User behavior and segments are tracked in Google Analytics. **Export segments as CSV** Export your GA segments and audience data in CSV format. **Import to Pushwoosh** Upload CSV data to create precise targeting segments. **Send targeted campaigns** Launch push, in-app, email, SMS, or WhatsApp campaigns. **Track campaign performance** Monitor results in both Pushwoosh and Google Analytics. ## Use cases **Re-engage inactive users** Users who haven't visited your site in 30 days are flagged in Google Analytics. Export this segment to Pushwoosh. Example push: "We miss you!" — "Come back and discover what's new — exclusive offers waiting inside." Result: Increased user retention and re-engagement. **Target high-value customers** Google Analytics identifies users with high purchase frequency or lifetime value. Export and target them with VIP offers. Example push: "Exclusive VIP offer just for you" — "You're a valued customer — enjoy 20% off your next purchase." Result: Higher conversion rates from premium segments. **Convert cart abandoners** Users who added items to cart but didn't complete checkout are tracked in GA. Export this segment for targeted messaging. Example push: "Your cart is waiting" — "Complete your purchase now and get free shipping on your order." Result: Reduced cart abandonment and more completed purchases. --- ## HubSpot + Pushwoosh Integration | Marketing Automation URL: https://www.pushwoosh.com/integrations/hubspot/ Connect HubSpot with Pushwoosh to sync customer data, automate personalized campaigns, and boost engagement across email, push, and in-app channels. Keywords: hubspot integration, crm integration, marketing automation, contact sync, workflow automation, personalized campaigns ### HubSpot integration with Pushwoosh - Sync contacts automatically - Trigger omnichannel campaigns - Personalize every touchpoint - Track engagement in HubSpot - Unify customer profiles ## What you can do with the integration? Pushwoosh integrates seamlessly with **HubSpot CRM**, allowing you to sync contacts, track user activity, and trigger multichannel campaigns — all from one platform. **Sync contact data** Automatically update user attributes and tags in Pushwoosh whenever they change in HubSpot. **Trigger campaigns** Send push notifications, emails, or in-app messages based on HubSpot workflows. **Track engagement** Measure message delivery, open rates, and conversion events directly in HubSpot. **Unify customer profiles** Merge HubSpot CRM data with behavioral and mobile analytics from Pushwoosh CDP. **Automate workflows** Connect HubSpot triggers to Pushwoosh campaigns and save time on manual audience segmentation. **Analyze performance** Unified reports combining HubSpot CRM metrics and Pushwoosh campaign for a complete view ## Use cases Turn HubSpot data into personalized, automated campaigns that drive engagement and conversions across every customer stage **Welcome automation for new contacts** When a new contact is added to HubSpot, Pushwoosh automatically sends a personalized welcome push or email. Example push: "Welcome aboard!" — "Thanks for joining us — here's what you can do next in your account" Result: Higher first-touch engagement and faster onboarding for new leads. **Re-engagement campaign for inactive leads** Detect inactive contacts in HubSpot and trigger a push or email reminder from Pushwoosh Example push: "We've missed you!" — "It's been a while — come back and check out what's new today" Result: 25–40% increase in lead reactivation and improved conversion rates across channels. **Personalized offers by lifecycle stage** Deliver special offers or messages based on HubSpot lifecycle stage or custom fields synced with Pushwoosh. Example push: "Special offer just for you" — "Based on your preferences, we've picked a deal you'll love" Result: Improved segmentation accuracy and up to 2× CTR uplift for personalized campaigns. ## How does Pushwoosh work? Pushwoosh helps you collect and activate customer data in real time to deliver personalized, automated campaigns that boost retention and growth. Watch the video to see how Pushwoosh unites data and engagement in one platform. What is Pushwoosh? CDP and customer engagement platform explained --- ## Inbound Webhooks + Pushwoosh | Trigger Journeys from Any Tool URL: https://www.pushwoosh.com/integrations/inbound-webhook/ Receive events from any third-party tool directly into Pushwoosh. Trigger customer journeys from CRMs, e-commerce platforms, or analytics services — no integration server required. Keywords: inbound webhook, webhook integration, third-party events, journey trigger, no-code integration, real-time events ### Inbound webhooks in Pushwoosh - Receive events from any service - Trigger journeys on incoming requests - Map JSON payloads to user attributes - Identify users by ID, email, phone, or HWID - No custom integration server needed ## What you can do with inbound webhooks Inbound webhooks let any external service push events straight into Pushwoosh. When a third-party system fires a webhook, Pushwoosh authenticates the request, identifies the subscriber, and triggers the mapped event — which can start or advance a customer journey. **Receive any event** Accept HTTP POST requests from CRMs, e-commerce platforms, analytics tools, or your own backend. **Trigger journeys** Every successful request fires a Pushwoosh event that can start or advance a customer journey. **Identify the user** Match incoming requests to a subscriber by User ID, email, phone, or HWID. **Map payload to attributes** Visually map JSON fields from the request payload to Pushwoosh event attributes — no code required. **Secure by design** Each webhook authenticates requests before processing, so only trusted sources can fire events. **Skip the integration server** No need to build or maintain a middleware service — Pushwoosh accepts the data directly. ## Use cases Connect tools that do not have a native Pushwoosh integration and turn their events into automated messaging. **Order confirmation from custom checkout** Your e-commerce backend sends a webhook on every successful order. Pushwoosh fires CheckoutSuccess and starts an order confirmation journey. Example push: "Thanks for your order!" — "Your order is confirmed — track delivery anytime in the app" Result: Real-time order confirmations with zero middleware to maintain. **Lead handoff from a form tool** A landing-page form submission fires a webhook into Pushwoosh, which maps the email and lead source to event attributes. Example push: "Welcome — let's get started" — "Thanks for your interest! Here's a 5-minute setup guide just for you" Result: First-touch response in seconds, not hours — and faster lead-to-MQL conversion. **Trigger reactivation from product analytics** When your analytics tool detects a user has gone inactive, it sends a webhook into Pushwoosh to launch a win-back journey. Example push: "We've missed you" — "Come back this week — your favorites are 15% off" Result: 20–30% lift in reactivation with zero integration work on the analytics side. --- ## Magento + Pushwoosh Integration | E-commerce Automation URL: https://www.pushwoosh.com/integrations/magento/ Sync customers, orders, and abandoned carts from Magento 2 to Pushwoosh. Trigger real-time messaging across push, email, and SMS to lift conversion and retention. Keywords: magento integration, magento 2 integration, ecommerce automation, abandoned cart recovery, customer sync, order events ### Magento integration with Pushwoosh - Sync customers automatically - Track orders and revenue - Recover abandoned carts - Segment by store activity - Trigger cross-channel campaigns ## What you can do with the integration? The official Pushwoosh extension for **Magento 2** pushes customers, orders, and abandoned carts into Pushwoosh, where you can turn store activity into automated, cross-channel campaigns. **Sync customers** Every customer profile from Magento flows into Pushwoosh and stays in sync as it changes. **Track orders** Order events feed Pushwoosh in real time, so messaging can react to purchases instantly. **Recover abandoned carts** Cart abandonment events trigger reminder campaigns across push, email, and SMS. **Segment by activity** Build audiences from store attributes — location, birthday, purchase history, and more. **Send browser pushes** Reach storefront visitors with promotional web push notifications from Pushwoosh. **Automate the lifecycle** Welcome flows, post-purchase upsells, and win-back journeys — all powered by Magento data. ## Use cases Connect store activity to messaging and turn every order signal into revenue. **Abandoned cart recovery** A shopper leaves items in the cart. Magento sends the event to Pushwoosh, which fires a multi-step reminder across push and email. Example push: "You left something behind" — "Your cart is waiting — complete checkout in one tap" Result: 10–20% of abandoned carts recovered and a measurable lift in cart-to-order conversion. **Post-purchase upsell** After an order is placed in Magento, Pushwoosh launches a follow-up journey with complementary product recommendations. Example push: "Goes great with your order" — "Customers who bought this also love these — 10% off this week" Result: 15–25% higher average order value and improved repeat-purchase rate. **Targeted promotions by segment** Build a Pushwoosh segment of high-value Magento customers in a specific region and send a tailored promotion. Example push: "VIP early access" — "Shop the new collection 24 hours before everyone else" Result: 2× CTR uplift on segmented promotions and stronger campaign ROI. ## Frequently asked questions Q: Which Magento version is supported? A: The Pushwoosh extension supports Magento 2.3 and 2.4. PHP 7.4 or 8.x, Elasticsearch 7, and RabbitMQ are required on the Magento server. Q: How is the extension installed? A: Via [Composer](https://getcomposer.org/) — run `composer require pushwoosh/magento2-integration` in your Magento root, then `bin/magento setup:upgrade` and `bin/magento setup:di:compile`. Q: What data is synced from Magento to Pushwoosh? A: Customers, orders, and abandoned carts. The integration is one-way (destination): data flows from Magento into Pushwoosh. Q: Can I control the sync schedule? A: Yes. Order sync supports both real-time and scheduled cron-based runs, configurable per entity inside **Stores → Configuration → Pushwoosh** in the Magento Admin Panel. Q: Do I need the Pushwoosh SDK on the storefront too? A: Only if you want to send browser push notifications to website visitors. Customer, order, and cart sync work without the SDK. --- ## Marketo + Pushwoosh | Web Push Marketing Automation URL: https://www.pushwoosh.com/integrations/marketo/ Integrate Pushwoosh web push notifications with Marketo marketing automation. Send personalized push campaigns triggered by Marketo landing page visits and user actions. Keywords: marketo integration, marketing automation, web push notifications, landing page tracking, lead nurturing, campaign automation ### Pushwoosh + Marketo: Sync marketing automation with personalized push campaigns - Landing page visit tracking - Lead behavior-based triggers - Automated campaign workflows - Real-time event synchronization - Multi-channel nurturing automation ## How does the integration work? **Track behavior in Marketo** Landing page visits, form submissions, and lead actions are captured in real time. **Sync with Pushwoosh** Data flows instantly via the integration to trigger campaigns. **Auto-segment leads** Pushwoosh maps Marketo data to user profiles and segments. **Trigger web push campaigns** Send personalized push notifications across desktop and mobile browsers. **Launch fast, no code needed** Set up via visual UI with our support if needed. ## Use cases **Landing page engagement** A visitor lands on your product page but doesn't convert. Marketo tracks the visit and triggers a follow-up. Example push: "Still interested?" — "Complete your registration and get instant access to our platform." Result: Increased landing page conversions. **Lead nurturing automation** A lead downloads a whitepaper but doesn't engage further. Marketo detects low engagement. Example push: "Ready for the next step?" — "Schedule a demo and see how we can help your business grow." Result: More qualified leads nurtured. **Event-driven campaigns** A user registers for a webinar. Marketo triggers a reminder sequence. Example push: "Webinar starts in 1 hour!" — "Don't miss out — join us for exclusive insights and best practices." Result: Higher webinar attendance. --- ## Meta Ads + Pushwoosh Integration | Sync Audiences to Meta URL: https://www.pushwoosh.com/integrations/meta-ads/ Sync Pushwoosh audiences to Meta Ads to target high-value users, retarget the disengaged, and suppress loyal customers from paid campaigns — all from your customer journey. Keywords: meta ads integration, facebook ads integration, custom audiences, audience sync, paid retargeting, suppression audiences ### Meta Ads integration with Pushwoosh - Sync Pushwoosh audiences to Meta - Retarget users across paid channels - Build suppression audiences - Add paid ads to customer journeys - Manage multiple ad accounts ## What you can do with the integration? Sync Pushwoosh segments straight into **Meta Custom Audiences** and use paid media as one more step in your customer journey — alongside push, email, and in-app. **Sync audiences to Meta** Push Pushwoosh segments into Meta Custom Audiences automatically — no spreadsheet uploads. **Retarget disengaged users** Reach users who skipped push or email through paid ads on Facebook and Instagram. **Suppress loyal customers** Build suppression audiences so VIPs and active subscribers do not see unnecessary ads. **Add ads to journeys** Treat Meta as another channel in Customer Journey — target users in paid media at the right moment. **Manage multiple accounts** Connect several Meta ad accounts to one Pushwoosh project and switch them on or off per campaign. **Lift purchase intent** Coordinated paid + owned touchpoints drive higher conversions than either channel alone. ## Use cases Combine first-party Pushwoosh data with Meta's reach to spend ad budget where it actually moves the needle. **Retarget cart abandoners on Meta** Users who abandoned a cart but ignored push and email get added to a Meta Custom Audience for a paid retargeting campaign. Example push: "Still thinking it over?" — "Your cart is one tap away — finish checkout today" Result: 20–40% lower CAC by reaching ready-to-buy users who would otherwise churn. **Suppress paying customers** Active subscribers and recent buyers are pushed to a Meta suppression audience and excluded from acquisition campaigns. Example push: "Already on board" — "Loyal customers do not see acquisition ads — we save the budget for new growth" Result: 10–20% of paid budget reclaimed for acquisition, plus a cleaner brand experience. **Paid step inside a customer journey** Inside Customer Journey, add a Meta Ads step after push and email touchpoints to reach users who did not engage in owned channels. Example push: "Pick up where you left off" — "See what's new this week — built around what you actually like" Result: 15–30% higher overall journey conversion through coordinated paid + owned messaging. --- ## Mixpanel + Pushwoosh | Sync Analytics & Messaging URL: https://www.pushwoosh.com/integrations/mixpanel/ Connect Mixpanel with Pushwoosh to sync user cohorts, automate personalized campaigns, and engage customers based on real-time behavior analytics — all in one platform. Keywords: mixpanel integration, product analytics, cohort sync, behavioral targeting, user segmentation, analytics integration ### Pushwoosh + Mixpanel: Combine analytics and engagement for smarter user communication - Automatic cohort sync: export Mixpanel cohorts to Pushwoosh — one-time or dynamically updated - Precise audience targeting: use Mixpanel events and properties to trigger hyper-relevant messages - Behavior-driven campaigns: personalize user journeys with Pushwoosh automation based on Mixpanel insights ## What you can do with the integration Pushwoosh integrates seamlessly with **Mixpanel**, allowing you to sync cohorts, act on behavioral data, and trigger personalized multichannel campaigns — all from one platform. **Sync user cohorts** Automatically import Mixpanel cohorts to Pushwoosh and keep them updated in real time **Trigger personalized campaigns** Send push notifications, emails, or in-app messages based on Mixpanel user segments and events **Automate re-engagement** Re-target inactive users detected in Mixpanel with timely, personalized messages from Pushwoosh **Create behavior-based segments** Use Mixpanel event data and properties to define precise audience segments inside Pushwoosh **Measure campaign performance** Track delivery, opens, and conversions across synced Mixpanel cohorts to evaluate engagement impact **Close the analytics loop** Feed Pushwoosh campaign results back into Mixpanel for deeper insight into user journeys and retention ## Use cases Build data-driven campaigns that react to real user behavior — from onboarding to re-engagement and milestone achievements **Personalized onboarding flows** Triggered when Mixpanel detects a new user who hasn't finished onboarding Example push: "Welcome! Here's your next step 🚀" — "Complete your setup to unlock all features" Result: Faster activation and smoother user journey **Behavior-based re-engagement** Triggered when a Mixpanel cohort of inactive users is exported to Pushwoosh Example push: "You haven't explored in a while 👀" — "Come back and check out what's new just for you" Result: Higher return rates and improved session frequency **Milestone or feature engagement** Triggered when a user reaches a specific event threshold in Mixpanel (e.g., 10th session, new purchase) Example push: "Congrats! New milestone 🎉" — "Try our pro features to take it even further" Result: Boosted retention and upsell conversion --- ## mParticle + Pushwoosh | Customer Data Integration URL: https://www.pushwoosh.com/integrations/mparticle/ Integrate mParticle with Pushwoosh to sync user data, events, and segments for personalized, automated campaigns. Deliver smarter messages and boost engagement effortlessly. Keywords: mparticle integration, customer data platform, cdp integration, audience sync, behavioral targeting, data integration ### Pushwoosh + mParticle: Sync user data and events in real time to power personalized, data-driven messaging - Sync mParticle Audiences - Trigger campaigns by behavior - Enrich Pushwoosh user profiles ## What you can do with the integration? Connect **mParticle** and Pushwoosh to sync user data, events, and segments — and create highly personalized, automated campaigns based on real user behavior. **Sync audiences automatically** Import mParticle Audiences into Pushwoosh and keep them updated in real time to target users with precision. **Trigger campaigns from user events** Use mParticle events as triggers to send contextual messages when users take key actions **Personalize communication with user attributes** Leverage mParticle user data — name, location, preferences — to deliver messages that truly resonate **Build behavior-based automations** Create automated workflows in Pushwoosh that react instantly to user lifecycle changes tracked in mParticle **Analyze engagement impact** Measure how synced data improves campaign performance and user retention **Unify analytics and engagement** Bring together data insights from mParticle and multichannel messaging from Pushwoosh — all in one ecosystem ## Use cases With the integration, you can **use this data to deliver personalized, event-based messages** across channels **Welcome new users** Triggered when a new user joins an mParticle audience Example push: "Welcome aboard!" — "We've set up your account — start exploring" Result: Higher first-session engagement and better onboarding flow **Re-engage inactive users** Triggered when users drop out of a segment or show inactivity Example push: "We've missed you!" — "Come back and see what's new — your journey continues" Result: 25–40% increase in user reactivation **Reward loyal customers** Triggered by mParticle event or segment loyal customers Example push: "You've earned it!" — "Enjoy an exclusive offer — thanks for being with us" Result: Stronger retention and higher repeat purchase rate --- ## Piano Analytics + Pushwoosh | Customer Insights Integration URL: https://www.pushwoosh.com/integrations/piano/ Integrate Piano Analytics with Pushwoosh to connect behavioral insights with automated messaging. Build precise user segments, trigger personalized pushes and emails, and measure campaign performance in real time. Keywords: piano analytics integration, behavioral insights, cohort sync, customer data platform, analytics integration, personalized messaging ### Piano Analytics + Pushwoosh: Connect behavioral insights with automated messaging - Two-way data synchronization - Event mapping and cohort sync - Visitor ID linking - Delivery and engagement stats - Real-time behavioral triggers ## What you can do with the integration? Sync Piano Analytics insights with Pushwoosh to create precise user segments, automate campaigns, and deliver messages that truly resonate. **Two-way data flow** Send engagement to Piano; import Piano segments into Pushwoosh **Event mapping** Map PostEvent.* to PianoEvent.* with friendly naming **Cohort sync** Pull Piano segments by Segment Key into Pushwoosh audiences **Visitor ID linking** Optionally map Piano visitorID ↔ Pushwoosh UserID/HWID **Delivery & engagement stats** Push sent/delivered/opened enrich Piano reports **Privacy by design** Scoped keys, site IDs, and controllable properties. ## Use cases Turn Piano Analytics insights into actionable engagement campaigns **Behavior-based re-engagement** Identify users visited your site but didn't complete a key action — and bring them back Example push: "We saved your spot!" — "Complete your action now to unlock your full experience" Result: 30–40% increase in re-activation rate **Personalized lifecycle messaging** Send in-app or email messages based on Piano segments like "new user," "active," or "churn risk." Example push: "Welcome back!" — "Here's what's new since your last visit" Result: 2× higher engagement from personalized flows **Campaign performance analytics** Track how your Pushwoosh campaigns perform inside Piano dashboards Example push: "Your weekly report is ready" — "See which campaigns drive the most conversions" Result: Unified reporting and faster optimization cycles --- ## Qonversion + Pushwoosh | Subscription App Analytics URL: https://www.pushwoosh.com/integrations/qonversion/ Connect Qonversion with Pushwoosh to turn subscription and purchase data into personalized engagement. Automate retention campaigns and boost revenue with targeted messaging. Keywords: qonversion integration, subscription analytics, in-app purchases, revenue tracking, subscription management, monetization ### Pushwoosh + Qonversion: Grow subscriptions with personalized messages - Attribution source tracking - In-app event triggers - Audience segment sync - Cross-channel journey automation - Real-time data synchronization ## What you can do This integration allows you to automate push notifications, in-app messages, emails, and other communications based on: **Attribution Source** Message users by campaign or acquisition channel. **In-App Events** Trigger flows from user behavior inside your app. **Audience Segments** Use AppsFlyer Audiences for cross-channel targeting. **Cross-Channel Journeys** Automate via push, in-app, email, SMS & WhatsApp. **Note:** For iOS, disable **Advanced Privacy Mode** to ensure event data is delivered to Pushwoosh properly. [See full setup instructions](https://docs.pushwoosh.com/product/integrations/appsflyer-integration/) --- ## RevenueCat + Pushwoosh | In-App Subscription Messaging URL: https://www.pushwoosh.com/integrations/revenuecat/ Connect RevenueCat with Pushwoosh to automate subscription-based messaging. Send real-time push notifications, in-app messages, and emails to boost renewals, recover payments, and increase customer lifetime value. Keywords: revenuecat integration, subscription analytics, in-app purchases, subscription management, renewal campaigns, payment recovery ### RevenueCat integration - Automate campaigns based on subscription events - Personalize upsell and renewal messages - Reduce churn and boost recurring revenue ## What you can do with the integration? The **RevenueCat** integration helps you automate and personalize communication based on real-time subscription data — driving renewals, upgrades, and long-term loyalty **Welcome new subscribers** Greet users when they start a new subscription. Keep engagement high from day one with a personalized onboarding flow **Encourage renewals** Remind users to renew before their subscription expires. Show them the value they've received and motivate them to stay subscribed **Recover failed payments** Detect billing issues and notify users instantly. Guide them through updating their payment details to prevent access interruptions **Promote tier upgrades** Identify users ready for premium features and upsell with contextual messages. Highlight added value and limited-time discounts to boost conversions **Win back churned users** Re-engage customers after cancellation or expiration. Offer tailored incentives and reminders to bring them back. **Nurture one-time buyers** Turn non-renewing purchases into long-term relationships. Follow up with relevant product suggestions and subscription offers. ## Use cases Create personalized, event-based campaigns that react to your users' subscription behavior — from the first purchase to renewal or reactivation **Welcome new subscribers** Send a warm greeting after a new subscription Example push: "Welcome aboard" — "Start exploring your plan today" Result: Better onboarding and first-week engagement **Recover failed payments** Notify users when billing fails Example push: "Payment failed" — "Update your card to stay connected" Result: Fewer failed renewals and lost revenue **Encourage renewals** Remind users before expiration Example push: "Renew now" — "Keep your access active" Result: Higher renewal rate and lower churn --- ## Segment + Pushwoosh Integration | Customer Data Platform URL: https://www.pushwoosh.com/integrations/segment/ Connect Segment with Pushwoosh to unify customer data and deliver personalized, automated campaigns. Sync events and audiences in real time to boost engagement and retention. Keywords: segment integration, customer data platform, cdp integration, real-time data sync, event streaming, audience sync, behavioral targeting ### Pushwoosh + Segment Integration: real-time data, relevant messaging - Email, SMS, WhatsApp, push & in-app - CDP-powered personalization - No-code, fast setup ## How does the integration work? **Set up the connection** between Segment and Pushwoosh—it takes just minutes. **Trigger journeys** with personalized messaging via push, email, WhatsApp, SMS, or in-apps. **Track results instantly** and iterate using built-in A/B/n testing and analytics. **Stream real-time data** from Segment to Pushwoosh: user actions, preferences, attributes. **Create smart segments** in Pushwoosh based on behaviors like "SubscribedToOffers," "ProductSearched," or "CategoryViewed." ## Use cases **Travel app re-engagement** A user searches for Paris flights and browses hotels, then drops off. Example push: "Ready for your Paris trip?" — "Let us help you book it today — 10% off." Result: User returned to the app and completed the booking. **Personalized news alerts** A user follows F1 content but never joins live streams. Segment flags the interest, Pushwoosh responds: Example push: "Watch live and never miss a lap" — "Your favorite team is racing this weekend!" Result: User joined the live stream and increased session engagement. **Retail push with user attributes** Segment detects that Sarah is browsing for sportswear on Android. It flags the interest, and Pushwoosh responds: Example push: "Hi Sarah!" — "New arrivals in Sports & Outdoors — 15% off this week only." Result: User made a purchase and became part of a personalized campaign segment. > With Twilio Segment and Pushwoosh, customers can combine real-time behavioral events and user attributes into a single profile, enabling marketers to react to user actions, not just send communications to static lists. Twilio Segment’s identity resolution and computed traits (like engagement or purchase propensity) help build precise, context-rich audiences. When this unified data flows into Pushwoosh, you can trigger messages based on actions like purchases or cart abandonment and optimal send times, all tailored to user-level details. — Tim Koeth, Director of Technology Partnerships --- ## Shopify + Pushwoosh Integration | E-commerce Messaging URL: https://www.pushwoosh.com/integrations/shopify/ Connect Pushwoosh to your Shopify store in minutes and start sending personalized email, SMS, and WhatsApp messages triggered by customer actions — no coding needed. Keywords: shopify integration, e-commerce messaging, cart abandonment, email automation, sms marketing, whatsapp messaging, customer data sync ### Pushwoosh + Shopify integration: automate email, SMS, and WhatsApp messaging - Automatic customer and order sync - Cart abandonment recovery - Personalized product recommendations - Order status notifications - Custom event triggers ## What you can do This integration enables you to automate messaging across channels based on real-time events in your Shopify store Welcome new customers automatically Recover abandoned carts Send personalized offers Notify about order updates Win back inactive users Boost loyalty with rewards Sync customer data in real time Trigger messages via custom events Pushwoosh securely receives customer, order, and event data via API. Everything is managed through a no-code visual interface — simple, fast, and effective. --- ## Singular + Pushwoosh Integration | Mobile Attribution & Analytics URL: https://www.pushwoosh.com/integrations/singular/ Connect Singular with Pushwoosh for two-way sync: attribute push-driven app opens back to Singular, pull attribution and analytics data into Pushwoosh, and trigger personalized campaigns that optimize your marketing ROI. Keywords: singular integration, mobile attribution, marketing analytics, user acquisition, ROI tracking, attribution analytics ### Pushwoosh + Singular integration - Attribute push-driven app opens back to Singular - Sync Singular attribution and in-app event data into Pushwoosh - Trigger campaigns based on acquisition source and user behavior ## What you can do with the integration? Sync data both ways: attribute push-driven app opens back to Singular, and pull attribution and behavioral data from Singular into Pushwoosh to create highly targeted, data-driven engagement campaigns **Unified attribution data** connect Singular's marketing analytics with Pushwoosh user engagement **Real-time campaign triggers** send personalized messages when key attribution events occur **Cross-platform analytics** enrich Pushwoosh reports with attribution, revenue, and ROI data from Singular **Advanced segmentation** use Singular parameters (campaign source, channel, creative, etc.) to build precise audience segments **Optimized marketing spend** measure how engagement campaigns impact retention and lifetime value — and allocate budget to the best-performing channels **Push attribution** attribute app opens from push campaigns back to Singular and compare push performance against your other marketing channels ## Use cases With the **Singular + Pushwoosh integration**, attribution data and in-app events from Singular automatically sync to your Pushwoosh app **Welcome high-value users** Triggered when a user from a premium acquisition channel installs and opens the app (Singular 'install' event with source data) Example push: "Welcome! Your premium experience starts now" — "Explore exclusive features tailored just for you" Result: Higher conversion rate — users from premium channels receive personalized onboarding that matches their expectations **Re-engage at-risk users** Triggered by Singular re-engagement postbacks when an inactive user returns or needs winning back Example push: "Don't miss out!" — "Your favorite features are waiting — come back and continue your journey" Result: +25% improvement in reactivation — targeted messages bring back users before they churn completely **Reward loyal customers** Triggered by Singular events like repeat purchases or milestone achievements Example push: "You've earned VIP status!" — "Thanks for your loyalty — enjoy exclusive rewards and early access" Result: Increased lifetime value — engaged users become brand advocates and drive referrals --- ## Solitics + Pushwoosh Integration | Real-Time CDP URL: https://www.pushwoosh.com/integrations/solitics/ Integrate Solitics with Pushwoosh to turn real-time customer data into personalized, automated messages that boost engagement, retention, and conversion across all channels. Keywords: solitics integration, real-time cdp, customer data platform, personalized messaging, user data sync, marketing automation ### Solitics integration - Sync user data between Solitics and Pushwoosh in real time - Deliver personalized push notifications and in-app messages - Automate customer journeys across mobile and web channels ## What you can do with the integration? Discover how [Solitics](https://solitics.com/) and Pushwoosh work together to help you automate, personalize, and optimize customer communications — all powered by real-time data and unified user profiles **Personalize user engagement** Deliver tailored push notifications, emails, and in-app messages using Solitics' real-time customer data **Re-engage inactive users** Detect drop-offs and automatically trigger personalized win-back campaigns to boost retention **Automate customer journeys** Sync Solitics events with Pushwoosh to send contextual messages at every stage of the lifecycle **Trigger instant alerts** Send real-time transactional and security notifications based on Solitics activity monitoring **Analyze performance & optimize** Use Solitics insights to measure engagement and fine-tune Pushwoosh campaigns for better results **Scale without extra dev effort** Connect once and let your marketing team run powerful automations without developer support ## Use cases Explore real-world scenarios showing how Solitics and Pushwoosh work together to deliver personalized, timely, and data-driven customer communications that boost engagement and retention **Personalized promotions and offers** Analyze customer preferences in Solitics and send targeted push notifications via Pushwoosh Example push: "Special just for you!" — "Enjoy an exclusive offer based on your recent activity" Result: 20–35% higher conversion on personalized campaigns **Re-engage inactive users** Detect when users stop interacting and trigger a timely push message from Pushwoosh to bring them back Example push: "We've missed you!" — "Come back today and check what's new for you" Result: 15–25% increase in user reactivation **Security and account alerts** Monitor account behavior in Solitics and instantly notify users through Pushwoosh if unusual activity occurs. Example push: "Unusual login detected" — "Review your account activity and secure your data" Result: Faster incident response and higher user trust --- ## Stripe + Pushwoosh Integration | Payment Events & Revenue Attribution URL: https://www.pushwoosh.com/integrations/stripe/ Connect Stripe via Stripe Connect to stream payment and subscription events into Pushwoosh. Attribute revenue to campaigns, segment by payment events, and analyze with ManyMoney AI. Keywords: stripe integration, payment events, subscription tracking, revenue attribution, checkout session, manymoney ai ### Stripe integration with Pushwoosh - Stream payment events in real time - Attribute revenue to journeys - Track subscriptions and renewals - Segment by payment events - Power ManyMoney AI revenue insights ## What you can do with the integration? Connect **Stripe** via Stripe Connect and Pushwoosh starts receiving every payment and subscription event — ready for revenue attribution, segmentation, and AI-powered analytics. **Track every payment** One-time payments and subscription invoices flow into Pushwoosh as events the moment they happen. **Attribute revenue to journeys** Pass journey, user, and device metadata in the Checkout Session and Pushwoosh links each transaction to the campaign that drove it. **Monitor subscriptions** Track subscription creations, renewals, and paid invoices to react to the entire lifecycle. **Segment by payment events** Build audiences from purchase history, product IDs, and subscription status. **ManyMoney AI insights** Stripe data feeds ManyMoney AI so the assistant can answer revenue questions and recommend campaign moves. **See income by campaign** Finance Overview shows revenue per journey, product, user, and device — no extra spreadsheets. ## Use cases Turn payment data into actionable signal — for marketing, growth, and AI-driven optimization. **Measure journey revenue** Every Stripe Checkout Session carries a journey_uuid in metadata. Pushwoosh ties each payment to the campaign that drove it. Example push: "Order confirmed" — "Thanks for your purchase! Your receipt is in your inbox" Result: Clear ROI per journey and 2× faster decisions on which campaigns to scale. **Onboard new subscribers automatically** A StripeSubscriptionCreated event launches a multi-step onboarding journey to lock in the new subscriber's habit before the first renewal. Example push: "Welcome to Premium" — "Here's how to get the most from your subscription in under 5 minutes" Result: 20–30% higher first-month retention through guided onboarding. **Cross-sell after a successful charge** A charge.succeeded event in Stripe fires StripePaymentSucceeded in Pushwoosh — a perfect moment to offer a complementary product or upgrade. Example push: "Goes great with what you just bought" — "Customers who picked this also love these — 15% off this week" Result: 15–25% higher average order value from post-purchase upsells. ## Frequently asked questions Q: How does Pushwoosh connect to Stripe? A: Through Stripe Connect. In **Settings → 3rd-party integrations**, click **Login page** on the Stripe card and authorize Pushwoosh in your Stripe account. The Stripe account links to your entire Pushwoosh account, not a single application. Q: Which Stripe events does Pushwoosh receive? A: `charge.succeeded` (one-time payment) creates **StripePaymentSucceeded**, `invoice.paid` (subscription invoice) creates **StripeInvoicePaid**, and a new subscription creates **StripeSubscriptionCreated**. Q: What metadata should I pass when creating a Checkout Session? A: At minimum `user_id`. Add `journey_uuids` (semicolon-separated) to attribute revenue to a campaign, plus optional `device_id`, `product_id`, and `product_name`. Without `user_id` the event is not collected. Q: Where does the metadata go for subscriptions vs one-time payments? A: One-time payments use `payment_intent_data[metadata]` on the Checkout Session. Subscriptions use `subscription_data[metadata]`. Pushwoosh resolves subscription metadata as Invoice → Subscription if invoice metadata is empty. Q: Can ManyMoney AI use Stripe data automatically? A: Yes. Once Stripe is connected and metadata is passed correctly, ManyMoney AI sees payment and subscription stats and can answer revenue questions or recommend campaign actions. --- ## WebViewGold + Pushwoosh | App Wrapper Integration URL: https://www.pushwoosh.com/integrations/webviewgold/ Turn your WebViewGold-powered app into a powerful customer engagement tool. Send real-time push notifications, in-app messages, and email triggered by user actions — no coding required. Keywords: webviewgold integration, app wrapper, mobile app builder, push notifications, web to app, app engagement, low-code platform ### Pushwoosh + WebViewGold: Turn your app into an engagement channel - Welcome new users with personalized messages - Push notifications for abandoned carts - Automated appointment reminders - Personalized product recommendations - Share news, promotions, and exclusive offers - Trigger customer journeys automatically - Personalize content by user preferences - Simple, fast, and code-free setup ## What you can do This integration helps you turn your mobile app into a channel for automated engagement. Send timely, personalized messages across push, in-app, and email, based on user actions inside your app. Welcome new users with a personalized message Send push notifications for abandoned carts Remind about scheduled lessons or appointments Recommend products based on user activity Share news, promotions, and exclusive offers Trigger your customer journeys Personalize content by user preferences Simple, fast, and code-free All events in your app — registrations, purchases, and other actions — are sent to Pushwoosh automatically via SDK.