See what drives subscriber engagement and act on it

Pushwoosh analytics tracks subscriber behavior signals that indicate churn risk: declining app usage, missed payments, reduced data consumption, and approaching contract end dates.

Retention curves show you D1, D7, and D30 retention by subscriber segment, plan type, and acquisition source. RFM analysis automatically classifies subscribers by value and engagement level, so your team can prioritize retention spend on high-value accounts.

Combined with automated campaign tools, you can trigger retention offers the moment a subscriber shows churn signals. Telecom operators using Pushwoosh see up to 25% reduction in churn rates because every retention campaign is informed by real behavior data, not guesswork.

Pushwoosh provides analytics across your entire subscriber communication funnel:

Campaign metrics: Sends, deliveries, opens, click-through rates, conversions, and revenue attribution for push notifications, in-app messages, email, SMS, and WhatsApp.

Subscriber behavior: Data cap events, plan upgrade views, payment completions, roaming activations, app usage patterns, and custom events specific to your business.

Retention metrics: D1, D7, and D30 retention curves, RFM scores (Recency, Frequency, Monetary value), churn indicators, and lifetime value tracking.

Dashboard metrics: Fully customizable dashboards with real-time updates, channel-level performance, ARPU impact, and exportable reports for your team.

BSS/OSS systems track operational data like network usage, billing, and provisioning. Pushwoosh analytics is purpose-built for marketing campaigns and subscriber engagement.

With Pushwoosh, you can track how a specific push notification, email, or SMS drives a plan upgrade or payment completion. You see the full path from message delivery to conversion, not just operational metrics. Every insight connects directly to campaign tools, so your marketing team can act on data immediately.

Pushwoosh also provides messaging-specific metrics like delivery rates, push opt-in rates, and cross-channel engagement that BSS/OSS systems do not cover. Most telecom teams use both systems together, with Pushwoosh handling campaign analytics and BSS/OSS covering network operations.

Yes. Track any subscriber event that matters to your business: DataCapReached, PlanUpgradeViewed, PaymentCompleted, RoamingActivated, ServiceActivated, AppUninstalled, or any other interaction you define.

Use these custom events to build subscriber segments, trigger automated campaigns, and analyze conversion funnels specific to your offerings. You define the events that matter for your business model, and Pushwoosh tracks them in real time.

Once configured, your marketing team can use these events in the segment builder and customer journey builder without developer help.

Yes. Export data to your data warehouse, stream events to external analytics platforms in real time, or connect via API. Pushwoosh integrates with BSS/OSS systems, CRM tools, and BI platforms your team already uses.

You can also import subscriber data from your operational systems into Pushwoosh to enrich profiles and improve campaign targeting. Your analytics data stays flexible and accessible across your entire tech stack.

Basic analytics work out of the box once you integrate the Pushwoosh SDK into your subscriber-facing app. Campaign performance metrics, delivery stats, and audience analytics are available immediately.

For custom event tracking specific to your telecom business, such as tracking data cap events or plan upgrade flows, you will need a developer to add event triggers in your code. The initial setup typically takes a few days depending on your requirements.

Once set up, marketers can create segments, build campaigns, analyze funnels, and generate reports without technical help. Contact our sales team for a personalized demo or start with a free account to explore the platform.