Pushwoosh Blog

How to spot inactive users and re-engage them: Top tips and real-life examples for 2024

Explore tactics and tools to re-engage and re-activate inactive mobile users.

Modal in-app messages in Pushwoosh

Fresh and ♨️ hot Modal Rich Media in your Pushwoosh in-app messages is here! ⚡ This update is primarily inspired by our users’ feature requests.

Guest Post

Black Friday: Essential app marketing tips

Effective ASO strategies and smart CRM tactics to make your app stand out as shoppers hunt for the best Black Friday deals.

Opt-in rate

Android 13 opt-in rates: Which apps took the hardest hit? [2024 Research]

Discover the impact of the Android 13 release on push notification opt-in rates and user engagement over the past two years, based on insights from Pushwoosh Research.

Emails

How to improve email deliverability and avoid SPAM filters: 17 best practices in 2024

Learn the best practices to improve your email deliverability and avoid spam filters in 2024. From regulatory compliance to content optimization, ensure your emails reach every inbox with expert tips and tools.

Emails

Welcome emails: Inspiring examples, best practices, and a ready-to-use template

Welcome emails set the tone for how your new users expect to interact with your brand. Greeting newcomers with the right messages is important for building their loyalty, increasing retention and lifetime value. Learn the best practices for creating effective welcome emails!

Emails

Triggered email campaigns: Best practices, examples, and ready-to-use templates

Looking to boost user engagement and conversions via triggered email campaigns? Our guide covers everything you need to know to deliver timely, personalized messages that drive results—complete with real-life examples to inspire your strategy.

Emails

Appointment reminder emails: Boost show-up rates and stop revenue leaks [Ready-made template included]

Missed appointments can seriously impact the revenue of service-oriented businesses. In this guide, we’ll show you how to craft highly effective appointment reminder emails and share best practices for email automation and personalization.

Emails

Transactional emails: Templates, examples, and tips for surefire delivery

Discover the power of transactional emails in improving customer experience. Explore best practices, top examples, and configuration guidance.

Emails

Emails + push notifications: improve your marketing strategy

Most marketers understand the importance of email campaigns, but many don't know that combining them with push notifications can multiply conversions and revenue.

Best tools

13 Best email automation software tools in 2024

Looking to automate your email marketing efforts? Pick one of the 13 best email automation software options for 2024.

Segmentation

Mobile app user segmentation: Top 5 types and success strategies

Looking to implement effective user segmentation? Explore our 101 guide to effective mobile app user segmentation (with real-life examples).

Segmentation

Segmentation strategies to triple DAU, MAU, and retention in game apps

Boost engagement, re-activate players, and maximize game revenue with segmentation strategies. Leverage our expert insights for maximum impact.

Segmentation

Segmentation: Key to effective push notification campaigns

Learn how to master push notification segmentation to boost engagement and conversion rates with Pushwoosh. Discover practical strategies and examples from top industries.

Best tools

10 Best user segmentation tools to supercharge your customer engagement strategy

Explore two effective customer segmentation approaches and remarkable tools that can make the user segmentation process a lot easier for you.

Segmentation

RFM segmentation & RFM model marketing with Pushwoosh

You surely want to communicate differently with your most loyal customers and those who are about to churn. Now you can easily make sense of your audience and launch better-targeted campaigns, using the RFM Segmentation recently added to Pushwoosh.

User retention

User segmentation for retention: 4 Strategies based on events

Maximize your app's user retention with smart segmentation. Check out our guide for actionable event-based segmentation strategies with Pushwoosh.

Subscription-based apps

8 Proven strategies to increase revenue of a subscription-based mobile app

For subscription-based apps, the key to success is literally to convert more users into paid subscribers or upgrade their subscriptions. Learn how to show your app value through effective and timely mobile communications — push notifications, in-app messages, and emails.

Segmentation

Jumpstart behavioral segmentation with Pushwoosh's Default Events

Use Pushwoosh's Default Events to launch highly targeted campaigns and achieve your business goals in a shorter time and at a lower cost.

Segmentation

Customer segmentation: How to get started and win in 2024

New to customer segmentation? Learn four ways to segment your audience in 2024 and approach each segment with personalized messaging.

Product Updates

Advanced segment builder in Pushwoosh: Make your Targeting precise as never before

We announce new segmentation capabilities in Pushwoosh! Now you can segment your users based on their previous behavior as well as combine multiple segmentation rules right in the interface.

Expert tips

Mobile marketing opportunities and challenges: What marketers talk about

Mobile marketers are not all the same. Depending on the industry and users, their goals and challenges change a lot. We’ve talked to mobile marketers and industry experts to find out how

User retention

Optimizing customer retention cost: A survival guide for 2024 and beyond

You don’t have to freeze your customer retention initiatives to reduce your customer retention costs. Instead, intensify your efforts, converting your top-tier customers and using your customer engagement platform to the max.

User engagement

How to boost your app user engagement by 3x with push notifications

Proven strategies and real-life examples of how to increase app engagement rate with personalized push notifications.

Gaming

How gaming apps can triple their DAU & MAU with push notifications

Discover proven strategies for achieving a 3x growth in active users by boosting push notification opt-ins, driving engagement, and increasing retention.