\n\n\n\n
\n We built the entire product around a product-led go-to-market strategy. I\nbelieve that this is the only way for SaaS companies to succeed these days.\n\n\n## Boost engagement with personalized experiences\n\nThe first step in engaging users is geo-personalization, which Map Your City\nuses.\n\nIf a user is in Amsterdam > send a push: ‘Hey, looks like you're in Amsterdam.\nThere are some great places you might want to check out.’\n\nTo keep users engaged, the team employs\n[push notifications](https://www.pushwoosh.com/products/mobile-push-notifications/).\nFor example, they invite users to follow local communities and then send them\ncommunity updates. The deep link in a push notification will take the user to\nthe exact community.\n\n\n\nTo provide full omnichannel communication, the team reminds users about local\nevents via [email](https://www.pushwoosh.com/products/emails/).\n\n
\n One of the strongest features of Map Your City is the curated locations from\nbrands and destinations.\n\n\nWatch the whole video with Caroline Vrauwdeunt, the co-founder of Map Your City:\n\n
\n We are a customer-centric company, and push notifications and emails play a\nmajor part in our customer communication. We tried to set it up on our own\nbackend. But managing keys and being able to send notifications to different\ndevices that people have these days—it was a real trouble.\n\nOne of our developers had used Pushwoosh for another app and recommended it. We\nhaven’t had any issues since.\n\nAny startup that wants a simple way to manage push notifications would benefit\nfrom using Pushwoosh.\n"],"filePath":[0,"src/content/blog/01-2024/map-your-city.mdx"],"digest":[0,"25b26fa30afc9b04"],"deferredRender":[0,true],"collection":[0,"blog"],"remarkPluginFrontmatter":[0,{"categories":[1,[[0,"Success story"],[0,"Push notifications"]]],"description":[0,"Supported by Pushwoosh, the Dutch startup delivers personalized experiences to its paid subscribers and new users."],"heroImage":[0,"/blog/content/images/2024/01/Map-Your-City---Pushwoosh-Customer-Success-Story.png"],"keywords":[1,[[0,"product-led growth"],[0,"push notifications"],[0,"customer experience"],[0,"geo-personalization"],[0,"SaaS"]]],"pubDate":[0,"Jan 19 2024"],"slug":[0,"map-your-city"],"title":[0,"Map Your City & Product-led growth"],"head":[1,[[0,{"tag":[0,"title"],"content":[0,"How Map Your City Drives Product-Led Growth with Pushwoosh"]}]]],"minutesRead":[0,"3 min read"]}]}],[0,{"id":[0,"telepizza"],"data":[0,{"title":[0,"Telepizza has been driving sales and revenue with Pushwoosh"],"description":[0,"Targeted push notifications have helped Telepizza drive sales and make $2400+ from one push."],"keywords":[1,[[0,"push notifications"],[0,"targeted marketing"],[0,"sales increase"],[0,"geo-targeting"],[0,"pushwoosh"]]],"pubDate":[3,"2024-01-09T00:00:00.000Z"],"heroImage":[0,"/blog/content/images/2019/05/telepizza4--2-.png"],"categories":[1,[[0,"Success story"],[0,"Push notifications"]]],"head":[1,[[0,{"tag":[0,"title"],"content":[0,"Telepizza Has Driven Sales and Revenue with Pushwoosh"]}]]]}],"body":[0,"_Targeted push notifications have helped Telepizza, the world’s leading\nMediterranean pizza delivery company, drive sales and make $2400+ from a single\npush._\n\n\n\n**Telepizza** is one of the largest pizza restaurant chains worldwide. Operating\nin Spain, the UK, Switzerland, and other countries of the European Union, South\nAmerica, and the Middle East, it has a wide range of location-based special\noffers and events.\n\n\n\n## Challenge\n\n- **Increase sales and revenue** by notifying its customers about special offers\n and events at the nearest pizza restaurants, based on users' locations\n\n## Solution\n\n
\n Pushwoosh were known as leaders in the push notification market, and we didn't\n regret choosing them. We've seen a real increase in conversions and sales,\n especially from using geo-targeted pushes!\n\n Customizablepush notifications for different geozones allowed Telepizza to\n inform its customers about local special offers at high-impact moments.\n\n As soon as a customer enters a certain geozone (usually 300–500 meters away from\n a restaurant), they get a push notification about a special offer (for example,\n \"Pizza of the week for a special price\").\n\n It's a combination of the perfect time and the perfect place that ensures\n [high CTRs](/blog/increase-push-notifications-ctr/?utm_source=blog&utm_medium=post&utm_campaign=telepizza-case-study)\n and drives sales!\n\n\n\n❗Pushwoosh\ndoes not support the Geozones functionality anymore. As an alternative, you can\nuse attribute-based segmentation using zero-party data on the user's location.\nFor example, when a user signs up, you can ask them to pick a city from the list\nand set the chosen location as a Tag value for the user. This will allow you to\nsend targeted offers about currently running promos in the specified\nlocation.💡Another option is to benefit from\n[Pushwoosh's event-triggered segmentation](https://www.pushwoosh.com/products/behavioral-segmentation/).\nIt's diverse and profound, which is key to precise targeting and effective\ncommunication.\n\n
\n Pushwoosh's targeting is precise and effective. And it's as easy as sending\n broadcast and simple scheduled pushes. All messages came relevant to our\n international audience.\n\n **Broadcast push notifications** about special offers also increase the\n company’s revenue significantly. More than 2.3M users of the Telepizza app are\n subscribed to pushes. Such notifications usually have a 0.8% CTR and a 4–7%\n conversion rate, which means that one notification brings **300–450 orders** to\n Telepizza, totaling **$2400–$3600** (given the minimum order value of $8).\n\n\n---\n\nDo you wish to drive _your_ sales and revenue as successfully? Pushwoosh can get\nyou equipped with the right tools. Contact our team to learn how you can create\nyour success story.\n\n[Contact Pushwoosh Team](https://www.pushwoosh.com/demo/?utm_source=blog&utm_medium=button&utm_campaign=telepizza-case-study)\n[or read other success stories](/blog/category/success-story/)"],"filePath":[0,"src/content/blog/01-2024/telepizza.mdx"],"digest":[0,"9640a6a05235232b"],"deferredRender":[0,true],"collection":[0,"blog"],"remarkPluginFrontmatter":[0,{"categories":[1,[[0,"Success story"],[0,"Push notifications"]]],"description":[0,"Targeted push notifications have helped Telepizza drive sales and make $2400+ from one push."],"heroImage":[0,"/blog/content/images/2019/05/telepizza4--2-.png"],"keywords":[1,[[0,"push notifications"],[0,"targeted marketing"],[0,"sales increase"],[0,"geo-targeting"],[0,"pushwoosh"]]],"pubDate":[0,"Jan 09 2024"],"slug":[0,"telepizza"],"title":[0,"Telepizza has been driving sales and revenue with Pushwoosh"],"head":[1,[[0,{"tag":[0,"title"],"content":[0,"Telepizza Has Driven Sales and Revenue with Pushwoosh"]}]]],"minutesRead":[0,"2 min read"]}]}],[0,{"id":[0,"hungrynaki"],"data":[0,{"title":[0,"HungryNaki boosted orders and AOV with a customer Engagement strategy by Pushwoosh"],"description":[0,"The first food delivery brand in Bangladesh turned new users from the pandemic era into high-value customers by implementing segmented campaigns, message personalization, and real-time event-triggered messaging with Pushwoosh."],"keywords":[1,[[0,"food delivery"],[0,"user engagement"],[0,"push notifications"],[0,"customer retention"],[0,"mobile marketing"]]],"pubDate":[3,"2023-10-23T00:00:00.000Z"],"heroImage":[0,"/blog/content/images/2023/10/Food_delivery_app_conversion_boostPushwoosh.png"],"author":[0,{"id":[0,"polina-rebeka"],"collection":[0,"authors"]}],"categories":[1,[[0,"Success story"]]],"head":[1,[[0,{"tag":[0,"title"],"content":[0,"HungryNaki Boosted Orders and AOV with Pushwoosh"]}]]]}],"body":[0,"HungryNaki, the first food delivery brand in Bangladesh, aimed to sustain its\npandemic-induced growth by implementing user engagement, retention, and\nconversion campaigns. HungryNaki chose Pushwoosh as a customer engagement\nplatform for its capacity to deliver messaging at the scale required for these\ncampaigns. At the peak, HungryNaki sent up to 49M pushes a day, all tailored\nthrough audience segmentation and message personalization.\n\nThe results were striking: in just six months with Pushwoosh, HungryNaki\nwitnessed a tenfold surge in DAU and a 2.6-fold growth in MAU. Notably, their\nAndroid user count hit 17%, surpassing\n[Pushwoosh's benchmark of 10.42%](/blog/increase-monthly-active-users/#benchmarks)\nfor the Food & Beverages industry.\n\nAlong with increased engagement, retention, and conversion rates, HungryNaki\nimproved its monetary metrics. They experienced a boost in order volume and\nAverage Order Value (AOV), all contributing to enhanced customer lifetime value.\n\n\n\n## **About HungryNaki**\n\nFounded in 2013, [HungryNaki](https://hungrynaki.com/) was Bangladesh's first\npremium online food delivery service. It operated in five cities – Dhaka,\nNarayanganj, Sylhet, Chittagong, and Coxbazar – and successfully connected\ncustomers with restaurants across the nation.\n\nWith over 5,000 restaurants and an extensive menu of 400,000+ items, HungryNaki\nwas a pioneering force in Bangladesh's online food delivery landscape, bringing\nculinary delights to the doorsteps of more than 400k satisfied customers.\n\n## **Challenge: from the pandemic surge to sustainable scaling based on user engagement**\n\nHungryNaki experienced a significant surge in demand during the pandemic in 2020\nand aimed to sustain and scale its success while the world was getting back to\npre-pandemic consumption patterns. So in 2021, they turned to Pushwoosh to meet\nthe following challenges:\n\n- **Audience segmentation:** Before working with Pushwoosh, HungryNaki had\n struggled to segment its audience based on past actions;\n- **Personalization:** The company was in search of a personalization tool\n providing content tailored not only to users’ stated preferences but also to\n their locations;\n- **Quick message delivery:** Prior to partnering with Pushwoosh, sending\n messages to more than 100k users could take over an hour – this was far from\n efficient when it came to delivering hot or location-specific offers.\n- **Deliverability concerns:** HungryNaki wanted to address the challenge of\n lower Android delivery rates compared to iOS;\n- **Campaign automation was new to the team:** HungryNaki had never utilized\n campaign mapping tools for their mobile projects;\n- **Analytics gap:** The absence of reporting and application stats hindered\n campaign optimization;\n- **API availability:** HungryNaki was looking for a solution that was\n accessible via API.\n\nIn their quest to tackle these challenges, HungryNaki turned to Pushwoosh as the\nsolution of choice. Here's why:\n\n
\n We chose Pushwoosh primarily because of its reputation for delivering reliable\n push notifications at scale. The platform offered comprehensive features and\n excellent support, which was crucial for our needs.\n\n\n## **Solution: Pushwoosh provided timely and personalized messaging that would convert foodies at scale**\n\nTo enable engaging and highly converting messaging, Pushwoosh provided\nHungryNaki with behavior-based segmentation, event-triggered delivery, and\npersonalization tools. HungryNaki chose to use highly converting, as it was more\nconvenient for the team, and the platform provided that:\n\n
\n We have a data warehouse/backend system in place, so API integration was\n preferable.\n\n\n### **Segmented campaigns tailored to user past behavior**\n\nTo increase the number of orders and inspire customers to explore new cuisines\nand restaurants, HungryNaki implemented behavior-based segmentation. By\nfiltering users according to their triggered events, the food delivery brand\n**delivered precisely targeted promotional campaigns.** Here is an example of a\nbehavior-based segmented message by HungryNaki:\n\n**Segment:** Engaged users\n\n**Filter:** \">=5 orders in the last 30 days”\n\n**Push notifications:**\n\n\n\nThe company also sent personalized offers to the following audiences:\n\n- 0 orders in the last 7 days;\n- Active in the last 30 days but no orders;\n- Active in the last 7 days;\n- Viewed at least one restaurant;\n- Ordered X cuisine;\n- Viewed X menu.\n\n[](https://sso.pushwoosh.com/register/?utm_source=blog&utm_campaign=hungrynaki)\n\n
\n User segmentation in Pushwoosh allowed us to categorize users based on their\n behavior, demographics, and preferences. With this capability, we could create\n targeted campaigns that resonated with specific user groups, **leading to higher\n conversion rates and overall user satisfaction.** We could also export the\n segmentations to use in different marketing activities.\n\n\n💡Now in Pushwoosh, you can segment your customers based on their triggered\nevents directly within the Customer Journey Builder, streamlining your marketing\nefforts.\n\nLeveraging behavior-based segmentation and precise targeting, **HungryNaki\nstreamlined high-ROI promotional campaigns.** Here are some more examples of\npush notifications from such campaigns:\n\n\n\n###\n\n
\n Push notifications had a noticeable impact on our monetary metrics. We observed\n **an increase in average order value as users were prompted to explore more\n products or services.** \n Additionally, customer lifetime value improved as engagement and retention\n increased due to the personalized push campaigns. We also noticed a rise in\n **orders generated from a single push notification, indicating higher conversion\n rates.**\n\n\n### **Real-time event-triggered messaging**\n\nHungryNaki leveraged event-triggered messaging to automate its onboarding,\nengagement, and conversion-to-purchase campaigns. HungryNaki’s marketers only\nneeded to specify desired events and a time delay. The rest was handled by\nPushwoosh, ensuring automatic message delivery.\n\nHyngryNaki used two types of events for this purpose:\n\n- Events and event attributes integrated from\n [Adjust](https://docs.pushwoosh.com/platform-docs/integrations/3rd-party-integrations/adjust-integration)\n (e.g., attribution data in the event “Install” with attributes “Organic”,\n “Region”, “Language”, “DeviceType”;\n- Custom events, specific to the industry (e.g., \"RestaurantViewed,\" \"Searched,\"\n and \"UserPlacedOrder\").\n\nAs part of event-based messaging, users were welcomed with a friendly in-app\nmessage as they first accessed the app. HungryNaki adopted the \"What's in it for\nme\" approach, **showcasing the perks of saying \"yes\" to push notifications, such\nas accessing exclusive offers.** This approach ensured that users felt valued\nand engaged right from the start:\n\n💡Noteworthy:\nHungryNaki employed event-triggered messaging to \\***\\*engage not only users who\ntriggered specific events but also those who didn't.\\*\\***\n\nHere's an example of a messaging flow orchestrated in\n[Pushwoosh Customer Journey Builder.](https://www.pushwoosh.com/products/customer-journey/)\nUsers who explored the homepage receive tags with dynamic values (restaurant and\nitem name). Those who didn't get to the homepage are gently nudged with a push\nnotification:\n\n\n\n### Message personalization\n\nPersonalization was at the heart of HungryNaki's user engagement strategy. The\ncompany used the\n[Dynamic Content](https://docs.pushwoosh.com/platform-docs/personalization/dynamic-content#:~:text=What%20is%20Dynamic%20Content%3F,you%20collect%20from%20your%20users.)\nfeature provided by Pushwoosh to tailor messages to individual users.\n\nLet's take a closer look at some of these personalized push notifications:\n\n\n\nThis notification displays **the name of the last menu item users viewed**,\nadding a personal touch that resonated with their preferences.\n\n\n\nThis\n[**multilanguage**](https://docs.pushwoosh.com/platform-docs/personalization/multi-language)personalized\nmessage showcases the last item added to the user's cart.\n\n\n\n
\n Our experience with message personalization in Pushwoosh was excellent. The\n platform provided various customization options, allowing us **to tailor\n messages based on user preferences, behaviors, and location.** This\n personalization significantly improved user engagement and made our push\n notifications more relevant and effective.\n\n\n### Unlimited in-app messaging\n\nPushwoosh equipped HungryNaki with unlimited in-app messaging which proved\neffective on two fronts:\n\n- Capitalizing on users already being within the app (having more potential for\n engagement);\n- Guiding users through various stages of the customer lifecycle.\n\nHere is an example of an in-app message **converting engaged users into app\npromoters.** Upon the successful completion of an order, users receive a prompt\nto rate the app. It is the company’s way of saying, \"Hey, we value your\nopinion!\" and encouraging customers to share their feedback, fostering a sense\nof connection with them:\n\n\n\n## HungryNaki turned new users from the pandemic era into high-value customers with Pushwoosh\n\nDuring its collaboration with Pushwoosh, HungryNaki transformed its user base,\nwhich had grown during the pandemic, into high-value customers. This\ntransformation was achieved through targeted mobile messaging that enticed users\nto place more orders and explore new cuisines and restaurants. As a result,\nHungryNaki improved its monetary metrics, including number of orders and AOV.\n\nThis success was made possible with automated engagement, retention, and\nconversion-to-purchase campaigns. Within these campaigns, HungryNaki leveraged\nbehavior- and location-based segmentation, event-triggered messaging, and\npersonalization, ensuring the brand reached the right audiences at the right\ntime and place.\n\nUltimately, HungryNaki effectively guided users through their lifecycles,\nturning them into loyal customers who bring higher customer lifetime value (CLV)\nand promote the brand.\n\n
\n During the time we used Pushwoosh, we observed an uplift in several KPIs,\n including user engagement, app retention, and conversion rates. These positive\n impacts were directly attributed to the timely and targeted push notification\n campaigns.\n\n All in all, we saw a significant improvement in our app's performance and user\n engagement, making it a worthwhile investment.\n\n\nAre you interested in streamlining your marketing campaigns to encourage\ncustomers to explore your products and make more purchases, ultimately boosting\nyour monetary metrics? Get in touch with Pushwoosh Team and unlock the potential\nof timely and targeted messaging that drives the results you crave:\n\n[Contact Pushwoosh Team](https://www.pushwoosh.com/demo/?utm_source=blog&utm_medium=button&utm_campaign=hungrynaki)"],"filePath":[0,"src/content/blog/10-2023/hungrynaki.mdx"],"digest":[0,"76d07c2fcd17f45b"],"deferredRender":[0,true],"collection":[0,"blog"],"remarkPluginFrontmatter":[0,{"categories":[1,[[0,"Success story"]]],"description":[0,"The first food delivery brand in Bangladesh turned new users from the pandemic era into high-value customers by implementing segmented campaigns, message personalization, and real-time event-triggered messaging with Pushwoosh."],"heroImage":[0,"/blog/content/images/2023/10/Food_delivery_app_conversion_boostPushwoosh.png"],"keywords":[1,[[0,"food delivery"],[0,"user engagement"],[0,"push notifications"],[0,"customer retention"],[0,"mobile marketing"]]],"pubDate":[0,"Oct 23 2023"],"slug":[0,"hungrynaki"],"author":[0,"polina-rebeka"],"title":[0,"HungryNaki boosted orders and AOV with a customer Engagement strategy by Pushwoosh"],"head":[1,[[0,{"tag":[0,"title"],"content":[0,"HungryNaki Boosted Orders and AOV with Pushwoosh"]}]]],"minutesRead":[0,"7 min read"]}]}],[0,{"id":[0,"plataforma-de-engagement"],"data":[0,{"title":[0,"Pushwoosh: plataforma de engagement con usuarios. Casos de éxito"],"description":[0,"Descubre los casos de éxito de Pushwoosh y conoce por qué es la plataforma de engagement líder en el mercado. Aprende las mejores prácticas que han funcionado para las empresas como la tuya."],"keywords":[1,[[0,"customer engagement"],[0,"mobile app"],[0,"push notifications"],[0,"platform engagement"],[0,"customer segmentation"]]],"pubDate":[3,"2023-08-29T00:00:00.000Z"],"heroImage":[0,"/blog/content/images/2023/08/plataforma-de-engagement-pushwoosh-2.png"],"categories":[1,[[0,"Customer engagement"],[0,"Success story"]]],"lang":[0,"es"],"head":[1,[[0,{"tag":[0,"title"],"content":[0,"Plataforma de engagement líder: casos de éxito con Pushwoosh"]}]]]}],"body":[0,"Asegurar un alto nivel de compromiso del cliente con tu marca durante su ciclo\nde vida resulta fundamental para lograr los objetivos de tu empresa. En este\nmarco, una plataforma de engagementa gran escala como Pushwoosh es tu mejor\naliado.\n\nEn el mundo digital, las aplicaciones móviles son un canal adicional de ventas.\nAdemás, favorecen _el compromiso de los clientes_ mediante interacciones\nconstantes y comunicaciones personalizadas. Pero no garantizan el éxito por sí\nmismas: debes optimizarlas mediante una\n[plataforma de engagement efectiva](/blog/es/pushwoosh/).\n\nComo plataforma líder en el campo de la interacción con el cliente, Pushwoosh\nofrece herramientas simples de usar y con resultados tangibles. A lo largo del\npresente artículo compartiremos contigo algunos casos inspiradores acerca de\ncómo empresas como la tuya han logrado sus objetivos con nuestras soluciones.\n\n> [Generar más de $2,400 USD con cada notificación push [App de entrega]](/blog/es/plataforma-de-engagement/#1)\n> [Mantener al 94% de clientes activos [Ecommerce]](/blog/es/plataforma-de-engagement/#2)\n> [Lograr la conversión de 67% después del onboarding [App de cupones]](/blog/es/plataforma-de-engagement/#3)\n\n## ¿Qué es una plataforma de engagement?\n\nComo herramienta digital, una plataforma de engagement asegura que las\ninteracciones y la comunicación establecidas con los usuarios sean\nsignificativas. Esta es la base para retener a los clientes junto a una marca.\n\nSu objetivo es ofrecer una experiencia de cliente lo suficientemente memorable\ncomo para que al usuario le resulte valioso mantenerla.\n\nEn vistas al engagement, es importante que el cliente sienta que no es un número\nmás para la marca, sino un individuo con intereses y necesidades específicas.\n\nPara ello, una plataforma de engagement como Pushwoosh aporta soluciones para\npersonalizar la mensajería a partir de la\n[segmentación de clientes](/blog/es/segmentacion-de-clientes/). Si a esto le sumas la\nomnicanalidad, cada uno recibirá el mensaje que necesite oportunamente;\nmientras, tú como profesional en marketing, aumentas el alcance de tus\ncomunicaciones y los chances de convertir.\n\n## Pushwoosh: tu plataforma de engagement\n\nCuando optes por una plataforma de engagement es importante que te asegures de\nque cuente con las funcionalidades necesarias para optimizar tu comunicación con\nel cliente. En este sentido, Pushwoosh es la plataforma líder.\n\n- En primer lugar, sus casi 10 años de experiencia en el área le permiten\n reconocer la importancia de ofrecer mensajes personalizados y valiosos para el\n usuario. Para ello, la _segmentación_ de clientes es el punto de partida.\n\nPushwoosh te permite agrupar a los clientes existentes y potenciales a partir de\ncriterios específicos: por sus atributos o características, comportamiento, por\nla combinación de ambos o con base en el modelo RFM; este último considera la\nactualidad, frecuencia y valor monetario de sus compras.\n\nEsto se logra a partir del rastreo y posterior análisis de las interacciones que\nlos usuarios realizan con la app.\n\n- Con la segmentación de clientes lista podrás _personalizar_ el contenido que\n cada segmento de mercado recibirá a través de notificaciones push, mensajes\n dentro de la app, correos electrónicos, SMS o WhatsApp. Por ejemplo, envías\n ofertas a usuarios específicos sobre los productos de acuerdo a sus\n necesidades.\n- Con Pushwoosh, puedes aplicar _pruebas ABn_. En estas, puedes comparar el\n rendimiento de diferentes copias de mensaje, del tiempo y de la frecuencia del\n envío, personalización, segmentación… hasta analizar canales (notificaciones\n push, mensajes in-app, emails, o SMS) que funcionan mejor para tu audiencia.\n Por supuesto, este tipo de pruebas requiere que hayas establecido previamente\n tu objetivo, es decir, lo que quieres medir.\n- Para cada segmento de clientes, tu plataforma de engagement te permitirá\n definir _la mejor franja horaria_ para enviar las notificaciones; es decir,\n justo en los momentos cuando el usuario individual es más probable que\n interactúa.\n- Aprovecha la oportunidad de llegar a los usuarios a través de los canales que\n prefieran gracias a una _[estrategia omnicanal](/blog/es/estrategia-omnicanal/)_;\n de esta manera, aumentarás el alcance de tus mensajes y el ratio de conversión\n en objetivos clave. Además, aseguras una experiencia de comunicación\n integrada.\n\n\n\nCon\n[Customer Journey Builder](https://www.pushwoosh.com/es/customer-journey/?utm_source=blog_es&utm_medium=link&utm_campaign=casos-de-exito)\nde Pushwoosh puedes aumentar la conversión en las acciones clave hasta 25 veces\ngracias a la comunicación omnicanal. Por ejemplo, para estimular las compras en\ntu ecommerce, automatiza las comunicaciones basadas en el comportamiento del\nusuario en 4 canales: las notificaciones push, mensajes dentro de la app, emails\ny SMS.\n\nLa estrategia omnicanal de Pushwoosh parte de rastrear el comportamiento del\nusuario en distintos dispositivos y guardar los datos respectivos en una única\nplataforma. Así, podrás aprovecharlos para personalizar las interacciones\nindividuales.\n\nAhora bien, después de conocer los importantes beneficios que ofrece Pushwoosh,\nquizá estés preguntándote si le resultan útiles a tu empresa en particular. Con\nindependencia del rubro al que te dediques, la respuesta es sí.\n\nNuestra plataforma de engagement es lo suficientemente _flexible_ para adaptarse\ncon facilidad a distintas industrias, sea ecommerce, finanzas, medios de\ncomunicación, entregas, apps de suscripción, entre otras. Además, ofrece una\ninterfaz _intuitiva_ que garantiza una curva de aprendizaje breve para los\nmiembros de tu equipo.\n\nPero es el momento de pasar a la práctica. A continuación descubrirás cómo los\nbeneficios de Pushwoosh mejoraron el ROI de las actividades de marketing de\nempresas concretas.\n\n## Casos de éxito de Pushwoosh\n\nVeamos tres casos de éxito de Pushwoosh que han sido muy relevantes:\n_Telepizza_, _Bantoa_ y _Omada_.\n\n### Telepizza genera más de $2,400 USD con cada notificación push\n\nEsta empresa líder en entrega de pizzas ha logrado aumentar, gracias a\nPushwoosh, su tasa de conversión, el número de órdenes recibidas, la cantidad de\nsuscriptores en su app y el valor ganado con una única venta. ¿Quieres descubrir\ncómo?\n\n\n\nTelepizza aprovechó la posibilidad que ofrece Pushwoosh de automatizar el envío\nde notificaciones personalizadas de acuerdo _con la ubicación geográfica_. De\neste modo, sus clientes pudieron conocer ofertas especiales aplicables en su\ngeozona en el momento preciso para aprovecharlas.\n\nCuando un cliente de Telepizza ingresa en una de las geozonas predefinidas,\nPushwoosh le envía una notificación push que podrá validarse en un restaurante\ncercano. La combinación perfecta entre _momento y lugar_ aumenta\nconsiderablemente la posibilidad de conversión.\n\nSi tomamos en cuenta que la aplicación tiene más de 2,3M de usuarios suscritos a\npush, vemos que una sola notificación trae entre 300 y 450 pedidos a Telepizza.\nEl pedido mínimo es de 8$. ¿Sabes lo que esto significa?\n**[Un total de entre 2.400 y 3.600 dólares por notificación](/blog/telepizza/).**\n\n### Bantoa mantiene al 94% de usuarios activos\n\nEn el caso de Bantoa, un ecommerce de moda, su alianza con Pushwoosh le ha\npermitido convertirse en una comunidad internacional de aficionados a la moda\ncon altos niveles de engagement. Asimismo, ha aumentado en un 28% los registros\nde nuevos usuarios.\n\n\n\nLas notificaciones push personalizadas permitieron que esta plataforma de\ncompras en línea alcanzara **[el CTR de un 92%](/blog/bantoa/) manteniendo al 94% de\nusuarios activos** mensualmente. ¡Todo gracias a la personalización de ofertas\nbasada en preferencias de consumo y en el comportamiento del cliente!\n\nEl uso del contenido dinámico respaldado por Pushwoosh permitió que Bantoa se\ndirigiera a sus clientes según: sus tipos favoritos de ropa, los colores y\nestampados que más les gustan, las tallas que por lo general visten y el\npresupuesto que suelen alcanzar. ¡Así se crean las ofertas altamente relevantes\ny las que se convierten en venta!\n\n### Omada logra la conversión de 67% después del onboarding\n\nFinalmente, hablaremos de Omada y su aplicación de la estrategia de lifecycle\nconPushwoosh.\n\nOmada es la potencia tras la plataforma líder en la provisión de cupones y\ndescuentos Almowafir. Su pain point consistía en reconocer las oportunidades\npara fidelizar y retener a los clientes.\n\nGracias al envío de los mensajes personalizados para cada etapa del ciclo de\nvida del cliente, Almowafir ha logrado interactuar con sus clientes en momentos\nclave de su buyer journey.\n\nAl automatizar puntos de contacto clave como el onboarding, el (re)engagement,\nla progresión del programa de fidelización y las referencias de los usuarios,\nOmada proporcionó a los usuarios un valor continuo.\n\nEsto generó interacciones repetidas y, finalmente, convirtió a los compradores\nocasionales en clientes leales. Este enfoque produjo un aumento en la tasa de\nretención de la aplicación.\n\n\n\nLa empresa ha implementado la segmentación basada en las características del\nusuario (su país, productos, marcas, nivel de fidelidad, etc.) y eventos\nactivados (\"Activo/No activo\", \"Usuario del primer día\", \"Última apertura\",\netc.), para personalizar sus comunicaciones e impulsar la interacción del\nusuario.\n\nLa mensajería automatizada alentaba a los usuarios de Almowafir a realizar\nacciones clave en el momento de su incorporación y volver a interactuar con la\naplicación para nuevas compras. Como resultado, **[un 67%](/blog/omada/) de los\nusuarios realizó una acción clave** justo después de la etapa de onboarding.\n\n## Conclusión\n\nEl incremento del nivel de compromiso de los clientes es vital para que tu\nempresa experimente un aumento de conversiones. Sin embargo, no sientas que toda\nla responsabilidad recae sobre tu equipo de trabajo.\n\nUna plataforma de customer engagement de largo alcance como Pushwoosh te ofrece\nlas funcionalidades que necesitas para establecer con tus clientes un vínculo\nsignificativo.\n\nLa omnicanalidad, el rastreo del comportamiento del usuario, la segmentación de\nclientes y la personalización de los mensajes con envío automatizado son solo\nalgunas de las posibilidades que te ofrece.\n\nA través de los casos de éxito que analizamos en este blog, esperamos que hayas\ndescubierto algunas ideas para probarlas en _tus_ actividades.\n\n¿Quieres poner las mejores prácticas de la interacción con el cliente en tu\nempresa?\n\nÚnete a más de 80 mil clientes satisfechos de todas las industrias y\ncontinentes.\n\n[Contacta con los expertos de Pushwoosh](https://www.pushwoosh.com/es/demo/?utm_source=blog_es&utm_medium=button&utm_campaign=casos-de-exito)\n\n[Empieza con Pushwoosh gratis](https://go.pushwoosh.com/cp/register?utm_source=blog_es&utm_medium=link&utm_campaign=casos-de-exito)"],"filePath":[0,"src/content/blog/08-2023/plataforma-de-engagement.mdx"],"digest":[0,"3ed1d487f9af6183"],"deferredRender":[0,true],"collection":[0,"blog"],"remarkPluginFrontmatter":[0,{"categories":[1,[[0,"Customer engagement"],[0,"Success story"]]],"description":[0,"Descubre los casos de éxito de Pushwoosh y conoce por qué es la plataforma de engagement líder en el mercado. Aprende las mejores prácticas que han funcionado para las empresas como la tuya."],"heroImage":[0,"/blog/content/images/2023/08/plataforma-de-engagement-pushwoosh-2.png"],"keywords":[1,[[0,"customer engagement"],[0,"mobile app"],[0,"push notifications"],[0,"platform engagement"],[0,"customer segmentation"]]],"pubDate":[0,"Aug 29 2023"],"slug":[0,"plataforma-de-engagement"],"title":[0,"Pushwoosh: plataforma de engagement con usuarios. Casos de éxito"],"lang":[0,"es"],"head":[1,[[0,{"tag":[0,"title"],"content":[0,"Plataforma de engagement líder: casos de éxito con Pushwoosh"]}]]],"minutesRead":[0,"8 min read"]}]}],[0,{"id":[0,"omada"],"data":[0,{"title":[0,"Omada has mastered lifecycle marketing with Pushwoosh"],"description":[0,"Learn how the Gulf Cooperation Council’s leading coupons & discounts app converts occasional shoppers into loyal customers with the help of Pushwoosh."],"keywords":[1,[[0,"coupons & discounts app"],[0,"customer engagement"],[0,"user retention"],[0,"lifecycle messaging"],[0,"Pushwoosh"]]],"pubDate":[3,"2023-07-07T00:00:00.000Z"],"heroImage":[0,"/blog/content/images/2023/07/Pushwoosh-Omada-success-story.png"],"author":[0,{"id":[0,"polina-rebeka"],"collection":[0,"authors"]}],"categories":[1,[[0,"Success story"]]],"head":[1,[[0,{"tag":[0,"title"],"content":[0,"Omada's success story: How Pushwoosh helped convert occasional shoppers into loyal customers"]}]]]}],"body":[0,"In the pursuit of transforming one-time users into loyal customers, the question\narises: how can a coupons & discounts app effectively engage and retain its\nmillion-user audience? 🤔\n\nOmada steps forward, unveiling its winning formula: for its Almowafir app, the\ncompany has crafted a lifecycle messaging strategy powered by Pushwoosh.\nLeveraging advanced automation and personalization tools, the app targets users\nat key touchpoints of their journeys for onboarding, (re)engagement, and loyalty\ncampaigns. As a result, Almowafir has achieved a **67.4% conversion rate to the\ntarget action** after onboarding and has seen a **4% increase in Day 30\nretention**.\n\n\n\nMark Astrin\n\nProduct and Development Manager at [Omada](https://omada.ae/)\n\nWe have been with Pushwoosh for over 5 years, and it says a lot!\n\n\n\n## About Omada\n\n[Omada](https://omada.ae/) is a powerhouse behind Almowafir, a leading coupons &\ndiscounts platform. The project is renowned for its devotion to innovative\ntechnologies and high-quality coupons.\n\n[Almowafir](https://almowafir.com/) is the Gulf Cooperation Council’s (GCC’s) #1\ncoupons & discounts provider for several reasons:\n\n1️⃣ The app collaborates with over 1000 of the top international and local stores\nto offer best-in-class codes and deals.\n\n2️⃣ Almowafir’s expert team of coupon pickers constantly monitors the market to\ndeliver the latest and best discounts. They work round-the-clock to ensure that\nall codes are updated, verified, and live.\n\n3️⃣ Almowafir’s technical team has innovated a host of proprietary tools\nincluding browser extensions and native apps to make sure that users can easily\nfind and use Almowafir discounts where and when it is convenient for them.\n\nAlmowafir collaborates with top International and GCC brands like Noon, Namshi,\nAmazon, and Aliexpress.\n\n## Challenge: Retain the fluctuating audience\n\nLike other similar coupon & discount services, Almowafir faces the challenge of\na fluctuating user base, as not everyone can afford or needs to make frequent\npurchases.\n\nOmada recognized the need to make a lasting impression by offering exceptional\nvalue, personalized experiences, and seamless user journeys that would inspire\nusers **to continue using Almowafir beyond their initial interaction.**\n\nOmada looked for a messaging automation solution and customer engagement\nplatform that would encourage users to:\n\n✅ Perform target actions during the onboarding process;\n\n✅ Re-engage with the app for further purchases;\n\n✅ Become loyal customers and promoters.\n\nPushwoosh played a pivotal role in achieving these goals by providing the\nnecessary tools and capabilities.\n\n## Solution: Use Pushwoosh to the max for automated lifecycle marketing\n\nOmada has been working with Pushwoosh since 2014, building a great partnership\nover the years. The team has fully adopted\n[Pushwoosh Customer Journey Builder](https://www.pushwoosh.com/products/customer-journey/),\ncurrently running 51 active journeys! 🚀\n\n**Within these journeys, the company leverages a diverse range of\nfunctionalities:**\n\n- [**Behavior-based messaging**](/blog/improved-campaign-builder/#adapt-campaigns-user-behavior)**:**\n tracking user-triggered\n [Events](https://docs.pushwoosh.com/platform-docs/manage-projects/events) and\n tailoring the subsequent messaging flow depending on user engagement;\n- [**Segmentation**](https://docs.pushwoosh.com/platform-docs/manage-projects/segmentation/segments)**:**\n assigning\n [Tags](https://docs.pushwoosh.com/platform-docs/manage-projects/tags-and-filters)\n according to user characteristics (country, products, brands, loyalty level,\n etc.) or triggered Events (“Active/Not active”, “First day user”, “Last Open”,\n etc.) to approach users differently in the future;\n\n\n\nMark Astrin\n\nProduct and Development Manager at [Omada](https://omada.ae/)\n\nIn the past year, Pushwoosh’s abilities in **user segmentation** have\nsignificantly improved. **The new option for “Or”** in the Tags selection has\n**improved our abilities and reduced the time to send pushes.** It’s quite easy\nto create a segment and use it, and now with the **new event-based segments it\nis even more powerful!**\n\n- [**Time Delay**](/blog/scheduled-campaigns/)**:** delivering messages at the most\n relevant moments by waiting a certain amount of time before continuing to\n communicate with a user;\n- [**Personalization**](/blog/improved-campaign-builder/#personalize-communications)**:**\n differentiating messages by language: if a user speaks Arabic, a message will\n be sent in Arabic; otherwise the message will be sent in English;\n- [**Comments in the interface**](/blog/improved-campaign-builder/#new-and-renowned-features)**:**\n adding comments to active journeys to simplify campaign coordination within\n the marketing team;\n- [**Tracking conversion rates for push notifications**](/blog/push-notifications-effectiveness/#conversion-rates)**:**\n tracking Events that users trigger after they engage with the push to\n understand what works better and fine-tune messages accordingly;\n- [**Campaign statistics:**](https://docs.pushwoosh.com/platform-docs/send-messages/customer-journey-builder/statistics)\n collecting campaign statistics to evaluate its performance.\n\nAlmowafir’s marketing team creates journeys based on product categories,\ncustomer loyalty levels, geographical locations, brands, and funnel stages,\nstarting from Day 0.\n\nAs a result, the company tailors its messaging strategy and ensures a more\npersonalized and targeted approach throughout the customer journey.\n\n\n\nMark Astrin\n\nProduct and Development Manager at [Omada](https://omada.ae/)\n\nPushwoosh Customer Journey Builder has improved over time and now is one of the\nbest and **most easy-to-implement user journeys** we’ve used.\n\n[](https://sso.pushwoosh.com/register/?utm_source=blog&utm_campaign=omada)\n\n## How does Omada evaluate the effectiveness of working with Pushwoosh?\n\nWhen it comes to assessing the effectiveness of collaboration with Pushwoosh,\nOmada adopts a specific approach. As a coupon app, Almawafir doesn't rely on\ntraditional ROI metrics but instead focuses on **RPI (Revenue Per Intent)**.\n\nThe “Intent” is achieved when the user performs an action relating to coupon\nusage, meaning that one of the following Events is triggered:\n\n- GetCode\n- GetDeal\n- ClickOnProduct\n\nOmada leverages this data to estimate either **the RPI for a particular push\nnotification** delivered through Pushwoosh or **the whole campaigns** completed\nin Pushwoosh Customer Journey Builder.\n\nIn this article, while specific RPI figures won’t be disclosed, **the focus will\nbe on showcasing the conversion rates to \"Intent\" Events.** This analysis\nreflects the level of user engagement and the overall effectiveness of\ncampaigns.\n\n## **Onboarding campaign: Omada gets a 67.4% conversion rate**\n\n\n\nThe app achieves remarkable outcomes throughout its onboarding campaign. By the\nend of the onboarding flow, 67.4%🔥 of users **complete the intent action within\nthe application** (=trigger the “GetCode” or “GetDeal” Events).\n\nNow, let's delve deeper into how Omada accomplishes this.\n\n### **Day 0 Engagement: Capturing inactive users**\n\nAfter initiating their onboarding journey, Almowafir’s marketing team grants\nusers a one-hour window to explore and engage with the app\\* at their own pace.\nNotably, **31% of users** choose to interact with the app independently during\nthis time.\n\n\\***\\*\\*Engage with the app\\*\\*** = the user triggers \\***\\*any core Event\nrelating to coupon usage:\\*\\*** “GetCode”, “GetDeal”, “ClickOnCopy”,\n“ClickOnProduct”, “ClickOnBanner”, etc.\n\nThen the messaging flows get differentiated:\n\n\n\n- The app refrains from immediate intervention with **users who have engaged on\n their own.** Instead, it employs a Time Delay of two days before initiating\n the messaging flow dedicated to **Day 2 Engagement** (which we will delve into\n later).\n- For users **who didn’t engage** independently, **a push notification** **is\n sent** to inspire them to take action:\n\n\n\nHere is a message that users receive (“Day 0” push):\n\n\n\nPersistent in its endeavors to engage inactive users, the company plans another\ninteraction scheduled for the next day.\n\n### **Day 1 Engagement: Another opportunity to reach out to inactive users**\n\nThose users who remained unengaged despite the initial “Day 0” push get another\nnudge on Day 1:\n\n\n\nThis time, users are enticed by an extra 10% discount:\n\n\n\nDuring this stage of the flow, the objective is to encourage users to open the\napp within two days and then engage with the app within one hour:\n\n- Users who **both open the app and engage with it**, join the active audience\n in the messaging flow relating to Day 2 Engagement;\n- Users **who open the app but don’t engage**, get a push notification with a\n 90% discount for restaurants delivery:\n\n\n\n- Users who **don’t even open the app,** get the following message:\n\n\n\nAs a result of the messaging on Day 0 and Day 1, the app **additionally engages\n16% of users** who didn’t engage within the first hour independently.\n\n### **Engagement and retention from Day 2**\n\nTo ensure the retention of active users acquired on Day 0 and Day 1, the\nAlmowafir app implements a continuous engagement campaign, wherein **push\nnotifications are sent every two days.** Let's now delve into the content of\nthese messages and analyze the corresponding retention rates for each day.\n\n**Day 2:**\n\n**Retention = 41 %**\n\n\n\n**Day 4:**\n\n**Retention = 33%**\n\n\n\n**Day 6:**\n\n**Retention = 30%**\n\nPush notifications delivered on Day 6 are part of **a referral campaign\nencouraging users to rate the app:**\n\n\n\nThe messages sent on Day 6 demonstrate an **impressive Click-Through Rate\n(CTR)** of 59.7% and 65.4% respectively. 🔥\n\n**Day 8:**\n\n**Retention = 30%**\n\n\n\n**Day 12:**\n\n**Retention = 29%** \nPush notifications delivered on Day 12 are part of **a referral campaign\nencouraging users to share the app with friends:**\n\n\n\n### **Onboarding campaign results**\n\n✅ 67.4% of users successfully convert to the target action of using coupons;\n\n✅ By the end of the onboarding campaign (Day 12), the retention rate is 29%;\n\n✅ Only 4% of users complete the onboarding journey tagged as \"Not active,\"\nwhich indicates a high level of user interest and involvement.\n\n## Repeat conversion campaigns\n\n\n\nTo encourage users **to take a repeated intent action** (“GetCode”, “GetDeal”,\n“ClickOnCopy”), the app’s marketing team segments users by their favorite\nproduct categories and brands.\n\n### **Targeted offers for buyers of a certain product category**\n\nThis campaign initiates by specifically targeting users who have indicated an\ninterest in a certain product category, for example, \"food delivery\" or\n\"restaurants\":\n\n\n\nTo verify whether users are genuinely willing to engage with the specified\ncategory, the app sends the following push notification:\n\n\n\nA waiting period of one day is observed to track whether the push notification\nwas opened by the user:\n\n\n\nThose who have successfully engaged with the app in the indicated time frame,\n**get tagged as “Foody user”:**\n\n\n\nThose **who haven’t engaged** with the app, get a push notification reminder:\n\n\n\n### **Results of the targeted campaign for a product category**\n\n**3.3%** of users complete **a repeated intent action** (using a coupon) within\nthe Food Delivery category.\n\n### **Targeted offers for buyers of a certain brand**\n\nTo motivate users with a preference for specific brands to engage in repeated\ntargeted actions, the app implements the following campaign tactics:\n\n- **Trigger-based entry:** users enter the journey when they trigger the target\n Event with the specific Event attribute (for example, “brand: American\n Eagle”):\n\n\n\n- **Segment Split:** users interested in other brands are excluded from the\n journey, ensuring a focused approach:\n\n\n\n- **Applying dual Tags:** those users who have completed the journey are\n assigned the “CategoryFocus: FashionFocus” and “BrandFocus: American Eagle”\n Tags:\n\n\n\nBy implementing those tactics, the campaign not only enhances user engagement\nbut also ensures a more detailed segmentation of the user base.\n\n### **Results of the targeted campaign for a brand**\n\n**3.3%** of users **engage in repeated target actions** (using coupons)\nspecifically related to the American Eagle brand.\n\n## **Loyalty campaigns: nudging users to upgrade**\n\n\n\nAlmowafir's loyalty program is based on encouraging users to take various\nactions within the app, such as inviting friends or exploring new deals.\n\nThe program includes six levels (Tiers). **Across levels, upgrade campaigns\nemploy similar tactics and journey elements.** Let's explore those elements.\n\n- **Event-triggered segmentation**\n\nThe app targets users according to the Tier they’ve reached – the journey\ninitiates when a “LevelStarts” Event is triggered:\n\n\n\n- **Segment Split by country**\n\nThe app targets users based on their country, delivering offers and rewards that\nare tailored to each region:\n\n\n\n- **Segment Split by bonus points**\n\nMessaging flow differentiates according to whether users have enough bonus\npoints to upgrade or not:\n\n-If users have **less than** X points ➡️ they are prompted to earn more rewards;\n\n-If users have **more than** X points ➡️ they are prompted to upgrade to a\nhigher Tier:\n\n\n\n- **Personalized push notifications**\n\nThe content of push notifications included in the campaign **is tailored to user\nscenarios, including their bonus points status, journey stage, and current Tier\nlevel.** Push notifications can:\n\n1. Prompt users to earn more points and claim rewards:\n\n\n\n2. Keep users updated about their bonus balance. This is done by the\n [Dynamic Content](https://docs.pushwoosh.com/platform-docs/personalization/dynamic-content)\n feature that automatically incorporates information relevant to a particular\n user into the message:\n\n\n\n3. Prompt users to upgrade:\n\n\n\n4. Ignite users with a sense of urgency. This is done by a specific type of push\n notification known as a **\"Last chance\" push,** which encourages users to\n take immediate action before the opportunity expires:\n\n\n\n### **Campaign results:**\n\n**Up to 3.6%** of users complete an intent event by the end of the campaign.\n\n## Re-engagement campaigns: winning lapsed users back\n\n\n\nFor this campaign, Almowafir’s team **effectively leverages behavior-based\nsegmentation** to pinpoint inactive audience.\n\nThe campaign targets users who **haven’t opened the app for 10, 15, 20, and 30\ndays:**\n\n\n\nHere is an example of **a re-engagement push notification** received by the\nselected segments:\n\n\n\n### **Results of the re-engagement campaign**\n\nHere is the percentage of users enticed to return to the app based on their\nperiod of inactivity:\n\n✅ 5.5% – after 10 days\n\n✅ 4.3% – after 15 days\n\n✅ 3.8% – after 20 days\n\n✅ 3% – after 30 days\n\n**Only 9% of users remain inactive at the end of the campaign,** receiving the\n\"Inactive for 30 days\" tag:\n\n\n\n## Taking care of customer experience\n\n\n\nAlmowafir is quick to respond to both negative and positive user experiences,\nensuring that users feel supported and engaged with the app.\n\n- **Coupon didn’t work**\n\nIf a coupon didn't work, Almowafir sends a push notification to address the\nissue and provide assistance in resolving it. The message aims to offer\nalternative solutions:\n\nIf a coupon didn't work, Almowafir sends a push notification to address the\nissue and provide assistance in resolving it. The message aims to offer\nalternative solutions:\n\n\n\nHere is a message that users receive if **the coupon didn’t work again:**\n\n\n\n- **Coupon successfully worked**\n\nAfter a successful coupon redemption, Almowafir takes the opportunity to nudge\nusers toward **further engagement.**\n\nUsers may receive a push notification encouraging them to take another target\naction, such as using another coupon and exploring related offers:\n\n\n\n…or even referring the app to their friends:\n\nBy proactively addressing both negative and positive experiences, Omada strives\nto deliver a seamless and rewarding user journey for Almowafir customers,\nensuring that they **feel valued and supported at every step of their\ninteraction with the app.**\n\n### **Results**\n\n🏆 7.5% of users convert to another target action (use the coupon) or refer the\nservice to their friends after a positive experience with the app.\n\n🌟 26.6% of users still convert to the target action after a negative\nexperience.\n\n## From API to Customer Journey Builder\n\nOmada initially solved many marketing cases with the use of\n[Pushwoosh API](https://www.pushwoosh.com/products/api/). However, the company\neventually transitioned to Pushwoosh Customer Journey Builder. According to Mark\nAstrin, this shift offered several advantages:\n\n✅ No need for development to create a new flow;\n\n✅ Journey and message editing can be done faster;\n\n✅ Reports are easier to access;\n\n✅ Trigger-based messaging is easier to use and needs only a short development\ntime to implement new events.\n\n\n\nMark Astrin\n\nProduct and Development Manager at [Omada](https://omada.ae/)\n\nAs an active user of Pushwoosh Customer Journey Builder, I would **recommend it\nto the following types of apps:**- Apps with a loyalty or cashback program;\n\n- Game apps thriving to increase user retention based on their activity in the\n game;\n- Banking or financial apps that can send push notifications based on triggered\n events, as those events can also be server-side ones. The ability to implement\n webhooks into the journey **is super powerful for companies with development\n teams**, as they can perform extra actions in their own or partners' backend\n based on the trigger. It can trigger a Telegram bot message, an SMS, or any\n other service.\n\n## **Conclusion: Omada effectively converts occasional shoppers into loyal customers**\n\nOmada partnered with Pushwoosh to implement automated lifecycle messaging into\nthe Almowafir app. Omada leveraged Pushwoosh Customer Journey Builder’s advanced\ncapabilities in segmented and event-triggered messaging to orchestrate highly\neffective campaigns.\n\nBy automating key touchpoints such as onboarding, (re)engagement, loyalty\nprogram progression, and user referrals, Omada provided users with ongoing\nvalue, leading to repeated interactions and eventually turning occasional\nshoppers into loyal customers. This approach yielded an increase in the app's\nretention rate.\n\nIf you're looking to enhance user retention and maximize the potential of\nlifecycle marketing for your app, get in touch with Pushwoosh Team:\n\n[Contact Pushwoosh Team](https://www.pushwoosh.com/demo/?utm_source=blog&utm_medium=button&utm_campaign=omada)"],"filePath":[0,"src/content/blog/07-2023/omada.mdx"],"digest":[0,"d516a8676ad74f66"],"deferredRender":[0,true],"collection":[0,"blog"],"remarkPluginFrontmatter":[0,{"categories":[1,[[0,"Success story"]]],"description":[0,"Learn how the Gulf Cooperation Council’s leading coupons & discounts app converts occasional shoppers into loyal customers with the help of Pushwoosh."],"heroImage":[0,"/blog/content/images/2023/07/Pushwoosh-Omada-success-story.png"],"keywords":[1,[[0,"coupons & discounts app"],[0,"customer engagement"],[0,"user retention"],[0,"lifecycle messaging"],[0,"Pushwoosh"]]],"pubDate":[0,"Jul 07 2023"],"slug":[0,"omada"],"author":[0,"polina-rebeka"],"title":[0,"Omada has mastered lifecycle marketing with Pushwoosh"],"head":[1,[[0,{"tag":[0,"title"],"content":[0,"Omada's success story: How Pushwoosh helped convert occasional shoppers into loyal customers"]}]]],"minutesRead":[0,"13 min read"]}]}],[0,{"id":[0,"pushwoosh-customer-shares-tips"],"data":[0,{"title":[0,"14 Ways to maximize your Pushwoosh subscription [from a power user]"],"description":[0,"Who can give better advice on working with Pushwoosh than its experienced user? Here are 14 tips from Bladestorm, a game publisher that has achieved a 4.58% revenue increase with Pushwoosh."],"keywords":[1,[[0,"push notifications"],[0,"customer engagement"],[0,"A/B testing"],[0,"ARPU"],[0,"mobile marketing"]]],"pubDate":[3,"2022-07-27T00:00:00.000Z"],"heroImage":[0,"/blog/content/images/2022/07/Pushwoosh-Customer-Shares-Tips---Bladestorm-2.png"],"author":[0,{"id":[0,"elena-montoya"],"collection":[0,"authors"]}],"categories":[1,[[0,"Success story"]]],"head":[1,[[0,{"tag":[0,"title"],"content":[0,"14 Tips on Using Pushwoosh [Shared by a Customer]"]}]]]}],"body":[0,"Pushwoosh has evolved from a well-developed push notification solution into a\nfull-scale\n[customer engagement platform](/blog/choose-customer-engagement-platform/?utm_source=blog&utm_medium=post&utm_campaign=bladestorm-shares-tips),\nworking effectively as a CDP and a messaging solution for mobile and web\nchannels. Our product team does its best to make all the features easy to find\nand start using; nevertheless, some use cases and functionality may have gone\nunnoticed for you. To help you (re)discover Pushwoosh, one of our most involved\nand successful customers, Bladestorm, has agreed to share some less evident tips\nfrom their experience of using the platform. Over the last year, the publisher\nof the GC.SKINS app achieved a\n[16.62% increase in MAU and 4.58% revenue growth](/blog/bladestorm/?utm_source=blog&utm_medium=post&utm_campaign=bladestorm-shares-tips)\nwith the help of Pushwoosh — keep reading to get first-hand knowledge and gain\nthe most value from the platform.\n\n> 1. [A/B testing](/blog/pushwoosh-customer-shares-tips#a-b-testing)\n> 2. [Boosting your ARPU](/blog/pushwoosh-customer-shares-tips#arpu)\n> 3. [Long-term campaigns](/blog/pushwoosh-customer-shares-tips#campaigns-builder)\n> 4. [Short-term promo](/blog/pushwoosh-customer-shares-tips#one-time-push)\n> 5. [Scheduled campaigns](/blog/pushwoosh-customer-shares-tips#scheduled-campaigns)\n> 6. [Customer surveys](/blog/pushwoosh-customer-shares-tips#customer-surveys)\n> 7. [Push + in-app messages = a must-try combination](/blog/pushwoosh-customer-shares-tips#push-to-in-app)\n> 8. [Geo-based offers](/blog/pushwoosh-customer-shares-tips#geo-based)\n> 9. [Best time to send your message](/blog/pushwoosh-customer-shares-tips#best-time-to-send)\n> 10. [Getting started with event-based marketing](/blog/pushwoosh-customer-shares-tips#events-tags)\n> 11. [Social media promo with pushes](/blog/pushwoosh-customer-shares-tips#push-to-social)\n> 12. [Influencer campaigns with pushes](/blog/pushwoosh-customer-shares-tips#push-to-influencer-marketing)\n> 13. [Teamwork + Pushwoosh](/blog/pushwoosh-customer-shares-tips#teamwork)\n> 14. [Pushwoosh + analytics tools](/blog/pushwoosh-customer-shares-tips#analytics-tools)\n\nAnd we’re giving the word to Evgeny Cherdantsev, UA & Product Manager @\nBladestorm:\n\n1. Pushwoosh is great for A/B testing\n\n---\n\nThrough experiments, we’ve discovered that **psychology plays a huge role in\ncustomer engagement**. And since psychology is largely an empirical science, we\ncould only come to a certain conclusion through practical A/B tests. It turned\nout:\n\n### Gratitude is engaging\n\nOne of our best-performing A/B tests questioned whether a thank-you message sent\nafter an offerwall reward would stimulate further user engagement. And it did!\nFurthermore, those who were receiving thank-you notifications even had **1%\nhigher ARPU**!\n\n\n\nSo our next hypothesis is: **showing gratitude for _any_ useful action taken by\na user will boost their engagement later on**. I encourage you to\n[test it in your app](https://journey.pushwoosh.com/journeys/list/?utm_source=blog&utm_medium=post&utm_campaign=bladestorm-shares-tips)!\n\n### Straightforward pushes are repelling\n\nWe attempted to motivate non-paying users: one group of them received a push\nnotification with a very straightforward CTA, and another one did not.\n\nTo our surprise, the players who received a message showed **11% lower ARPU**.\n\nBottom line: **users don’t like being _pushed_ to action**. This double-confirms\nthe hypothesis above: praise for taking the target action is valued more than\npersistence.\n\n\n\n**Extra tip:** Expect your hypotheses to fail. For example, we bet on\n[welcome in-app messages](/blog/mobile-user-onboarding-guide/?utm_source=blog&utm_medium=post&utm_campaign=bladestorm-shares-tips)\n(aren’t they known to be effective for all the other apps in the world?), but\nthey didn’t bring any significant improvements. That is to say, you have to\n**A/B test everything and never assume anything**.\n\n2. As KPIs from working with Pushwoosh, you can confidently choose monetization\n metrics\n\n---\n\nAs you could guess from our A/B test descriptions, Bladestorm prioritized ARPU\nover any other indicators, and we expected automated push notification campaigns\nto improve our monetary metrics. We elaborated a\n[formula to calculate the revenue](/blog/bladestorm/?utm_source=blog&utm_medium=post&utm_campaign=bladestorm-shares-tips/#:~:text=The%20team%20starts,total%20monthly%20revenue.)\nwe receive from a push and started working. The rest is history: in the course\nof the following eight months, we saw a **4.58% revenue increase**!\n\n🏆[Read the complete success story](/blog/bladestorm/?utm_source=blog&utm_medium=callout&utm_campaign=bladestorm-shares-tips)\n\n3. For long-term objectives and long-time campaigns, go for Pushwoosh Customer\n Journey Builder\n\n---\n\nWe found\n[Pushwoosh’s automated campaign builder](/blog/improved-campaign-builder/?utm_source=blog&utm_medium=post&utm_campaign=bladestorm-shares-tips)\nperfect for addressing long-term challenges. You only need to set up a messaging\nsequence once, and it will automatically send relevant communications when\n_this_ particular user arrives at _that_ particular point in their journey.\n\nBy long-term challenges I mean any **activities that drive retention**, for\nexample:\n\n- Notifying the audience of recurring weekly promotions\n- Asking for reviews in Google Play\n- Promoting other services of our company\n- Reminding players of their daily bonus\n\n\n\n- Updating users on the new features and encouraging to try them\n- Getting back to the users who haven’t opened an offerwall or a giveaway page\n\n\n\n- Motivating gamers to complete more tasks — sometimes, it’s as simple as\n actually\n [thanking them when they’ve done a task](/blog/pushwoosh-customer-shares-tips/?utm_source=blog&utm_medium=post&utm_campaign=bladestorm-shares-tips/#thank-you-messages).\n\n4. For quick and easy short-term promo, single-channel campaigns in Pushwoosh\n are a go-to\n\n---\n\nAs much as we love using Pushwoosh Customer Journey Builder, we find it easy to\nuse\n[One-time push](https://docs.pushwoosh.com/platform-docs/send-messages/push-notifications/one-time-push/?utm_source=blog&utm_medium=post&utm_campaign=bladestorm-shares-tips)\nto send simple one-off communications that don’t require any sophisticated\nsegmentation.\n\nFor example, if we wish to carry out a survey, we just upload a file with the\nsurvey’s target audience to Pushwoosh and send a ready-made push with a link to\nthe questionnaire to all of these users. As we have over 200\n[Presets](https://docs.pushwoosh.com/platform-docs/content/presets/?utm_source=blog&utm_medium=post&utm_campaign=bladestorm-shares-tips#push-presets)\nfor all occasions, we only need to choose one, tweak its copy, set the audience,\nand schedule a push. It’s quick!\n\n\n\n5. Scheduled campaigns are a breeze with Pushwoosh\n\n---\n\nOne of the most effective tactics Bladestorm has used is **sending push\nnotifications with daily offers on a schedule**. They are very well-received by\nour gamers — the CTRs reach 28.21%! — as the bonuses are time-limited and,\noftentimes, country-specific.\n\n\n📅Read\nmore about\n[scheduled push notifications](/blog/repeating-notifications/?utm_source=blog&utm_medium=callout&utm_campaign=bladestorm-shares-tips)\nyou can send with Pushwoosh⏰Get an overview of the\n[features for effective scheduled campaigns](/blog/scheduled-campaigns/) in Pushwoosh\nCustomer Journey\nBuilder\n\n6. You can conduct customer surveys with the help of Pushwoosh\n\n---\n\nAs I’ve mentioned, Bladestorm conducts regular customer surveys and promotes\nthem via push notifications. As we’ve gained experience in it, **the response\nrate has grown by three times**! This is how we optimized the process:\n\n- We targeted a **narrow user segment**\n\nWe created behavior-based cohorts in Amplitude and imported them to Pushwoosh.\nWe matched data by User ID and got to target our messaging at a very precise\nuser segment — _this_ is what typically brings the best results, and we’ve seen\nit for ourselves!\n\n- We promised a **reward** for taking a survey\n\nInstead of suggesting users “participate in our survey” we wrote “get coins for\nan answer”. Although the incentive was tiny, it motivated users from the\ncountries as profitable for us as Germany!\n\nIt was **a psychology lesson that we learned**: players value the expectation of\nreward, not its monetary value.\n\n\n\n**Extra tip:** customer surveys are very effective as an ongoing\n[user engagement technique](https://www.pushwoosh.com/products/customer-engagement-ideas/?utm_source=blog&utm_medium=post&utm_campaign=bladestorm-shares-tips)\nand a way to gather feedback for further product development, that’s obvious.\nBut also, **surveys are indispensable when**, for one reason or another, **you\ncan’t**\n[**monetize your app**](/blog/increase-game-app-revenue/?utm_source=blog&utm_medium=post&utm_campaign=bladestorm-shares-tips)\n**at the moment**. During an unprofitable period, you can use surveys to stay in\ntouch with your audience and improve your app/product in the meantime.\n\n7. There are some channel combinations that should be a must-have for every\n marketer\n\n---\n\nFor example, Bladestorm leveraged the “**push-to-in-app**” pair for user\nretention:\n\n\n\nWhat we liked about the “push-to-in-app” combination:\n\n✓ It is **technically impossible to send a message to the wrong audience**: the\nin-app is displayed _only_ to those users who’ve opened the push.\n\n✓ There is **more space** for giving detail of a promo offer.\n\n✓ Users have **no problem remembering the promo code**. Otherwise, if it was\nsent directly in a push, they might open it, never save the code (and,\nsubsequently, never apply it), and then flood our support with requests. When\nthe promo code is saved in an in-app message, both our users and our team can\nrest easy.\n\nSo, it’s definitely worth trying and setting up a retention flow with the use of\nthe “[push-to-in-app](/blog/push-notifications-in-app-messaging/)” pair as the\ntechnique will serve you for a long time.\n\n8. You can easily send geo-based offers\n\n---\n\nProbably, even\n[geo-targeted push notifications](/blog/fiba/?utm_source=blog&utm_medium=post&utm_campaign=bladestorm-shares-tips)\nare no news to you, but here is our take on country-based segmentation and\nmessaging.\n\nAs game offers differ from one country to another, we targeted our users with\nthe **daily tasks relevant for their location**, which makes sense.\n\n\n\nWhat remains offscreen, though, is the fact that **more expensive tasks are\nreserved for the countries that bring us the highest profit**. We know it for\nsure as each offer contains an AppsFlyer’s\n[OneLink](https://support.appsflyer.com/hc/en-us/articles/207032246-OneLink-1-4-Converting-users-from-owned-media),\nand it allows our community manager to track the efficiency of our\ncommunications.\n\n9. You can determine the best moment to show your message\n\n---\n\nIf you’ve ever run after **the best time to send** your notifications, here is\nmy answer: the best moment is when your user has just triggered the most\nrelevant event.\n\nFor example, in our user feedback campaign, the best time to send a “rate the\napp” request is when a player has just withdrawn a skin. This is the time when\nthe user is the happiest, so they are most likely to give us 5/5 stars.\n\n\n\n10. To jumpstart your event-based marketing, you only need to configure events\n in your app\n\n---\n\nSending event-triggered communications is easier said than done, you may think,\nand you are partly right. But there is a lifehack I am willing to share.\n\nIf you wish you set up your first Journey Starting by Event, all you need to do\nis\n[configure Events](https://docs.pushwoosh.com/platform-docs/audience/events/?utm_source=blog&utm_medium=post&utm_campaign=bladestorm-shares-tips)\nin your app — **you don’t have to integrate Tags** into your app. Instead, I\nrecommend you\n[Set Tags](/blog/set-tags-segment-users/?utm_source=blog&utm_medium=post&utm_campaign=bladestorm-shares-tips)\nright in a Customer Journey flow. This will take less time and effort from your\napp development team, and you’ll surely appreciate the easiness and shorter\ntime-to-launch.\n\n11. You can use push notifications to boost your social media presence\n\n---\n\nPush notifications sent with Pushwoosh helped us **grow GC.SKINS’ communities on\nsocial media:** we’ve attracted **1k–3k users from one push!**\n\nMost recently, we’ve launched a TikTok channel for Germany, and we’ve acquired\nour very first subscribers to it with a few push notifications, can you imagine?\nNow we keep driving visibility of the videos we publish there — again, by using\npushes.\n\nFrom time to time, our notifications may feature our Facebook, Twitter, Reddit,\nand Discord content as well.\n\n\n\n12. You can make push notifications part of your influencer marketing campaigns\n\n---\n\nAs you can push any links to external content, you may think that push\nnotifications are also a great channel to promote your placements in\ninfluencers’ videos. That’s true: this is how we’ve even managed to **get videos\nfeatured in Recommendations**.\n\nA general algorithm behind it: when a new video attracts a large target audience\nand gains great numbers of views, likes, and shares shortly after release, the\nsystem determines that the content is of high quality and includes it in\nRecommendations.\n\nThe only pitfall of promoting influencers’ videos with pushes is that you’re\nusing _your_ owned media to drive traffic to _somebody else’s_ channel…\n\nTo resolve this, now we prefer to push links to the content published on _our\nown_ accounts. It works as great as ever, and we’re not missing out on any\ntraffic that was supposed to **stay engaged with _our_ brand messaging**.\n\n13. Pushwoosh is great for working as a team — but you don’t need a lot of\n people to work with it\n\n---\n\nWho stands behind all these experiments with messaging, engagement, and\nretention? There is actually one person directly working with Pushwoosh tools\nand two more people in the team who help me with doing some simple tasks, like\nwriting copy and boosting posts via push notifications.\n\nAnd if I was ever concerned about my less-experienced colleagues ruining\nanything in our all-set account, I could limit their access to certain features.\n\nSo the truth is, **you can**\n[**invite your team members\n**](https://docs.pushwoosh.com/platform-docs/account-and-security/multi-login-accounts/?utm_source=blog&utm_medium=post&utm_campaign=bladestorm-shares-tips)\n**and educate them to work with Pushwoosh** but you don’t need a bunch of extra\npeople to maintain the platform.\n\n14. Pushwoosh works great combined with external analytics tools (including\n Amplitude and AppsFlyer)\n\n---\n\n- We exported cohorts from Amplitude and sent segmented communications to them\n with Pushwoosh. For a product manager, this is indispensable as it facilitates\n quantitative and qualitative custdev surveys.\n- When we did A/B testing, we exported its results from Pushwoosh and added the\n data to Amplitude. There we matched users by their ID and\n [ARPU](/blog/push-notifications-effectiveness/?utm_source=blog&utm_medium=post&utm_campaign=bladestorm-shares-tips#arpu).\n- And, if you’ve read about our experience with social media and influencer\n marketing, you know that we like using AppsFlyer’s OneLink.Here are just some\n scenarios that have worked best for us, and I am sure you may come up with\n many more ways to make use of Pushwoosh integrations (such as the recent one\n [with Mixpanel](/blog/mixpanel-integration/?utm_source=blog&utm_medium=post&campaign=bladestorm-shares-tips))\n and data export/import features.\n\n---\n\nPushwoosh Team thanks Bladestorm for their trust and invites anyone who wants to\nexplore our platform and its use cases on a personal product tour:\n\n[Request a demo](https://www.pushwoosh.com/products/why-pushwoosh/?utm_source=blog&utm_medium=button&utm_campaign=bladestorm-shares-tips)\n\nNot ready to discuss your cases yet? Find out the reasons why other brands like\nyours have entrusted their customer engagement to Pushwoosh:\n\n[Why choose Pushwoosh](https://www.pushwoosh.com/products/why-pushwoosh/?utm_source=blog&utm_medium=button&utm_campaign=bladestorm-shares-tips)"],"filePath":[0,"src/content/blog/07-2022/pushwoosh-customer-shares-tips.mdx"],"digest":[0,"76fd622d4c1b22f6"],"deferredRender":[0,true],"collection":[0,"blog"],"remarkPluginFrontmatter":[0,{"categories":[1,[[0,"Success story"]]],"description":[0,"Who can give better advice on working with Pushwoosh than its experienced user? Here are 14 tips from Bladestorm, a game publisher that has achieved a 4.58% revenue increase with Pushwoosh."],"heroImage":[0,"/blog/content/images/2022/07/Pushwoosh-Customer-Shares-Tips---Bladestorm-2.png"],"keywords":[1,[[0,"push notifications"],[0,"customer engagement"],[0,"A/B testing"],[0,"ARPU"],[0,"mobile marketing"]]],"pubDate":[0,"Jul 27 2022"],"slug":[0,"pushwoosh-customer-shares-tips"],"author":[0,"elena-montoya"],"title":[0,"14 Ways to maximize your Pushwoosh subscription [from a power user]"],"head":[1,[[0,{"tag":[0,"title"],"content":[0,"14 Tips on Using Pushwoosh [Shared by a Customer]"]}]]],"minutesRead":[0,"11 min read"]}]}],[0,{"id":[0,"bantoa"],"data":[0,{"title":[0,"Bantoa has got 91.9% of shoppers engaged with personalized push notifications using Pushwoosh"],"description":[0,"In the five years of using Pushwoosh, Bantoa's got +28% registered users and +37% D30 retention. Its personalized push notifications get 91.9% CTRs."],"keywords":[1,[[0,"push notifications"],[0,"personalized push notifications"],[0,"customer engagement"],[0,"fashion social e-commerce"],[0,"mobile apps"]]],"pubDate":[3,"2022-02-08T00:00:00.000Z"],"heroImage":[0,"/blog/content/images/2022/02/Bantoa-Pushwoosh-Customer-Success-Story-Header.jpeg"],"categories":[1,[[0,"Success story"]]],"head":[1,[[0,{"tag":[0,"title"],"content":[0,"How Bantoa Achieved 91.9% CTRs with Personalized Push Notifications"]}]]]}],"body":[0,"In the five years of fruitful collaboration with Pushwoosh, Bantoa has grown\ninto an international community of highly engaged fashion influencers and\naficionados. Bantoa’s personalized push notifications get up to 91.9% CTRs,\nkeeping 94% of its subscribers active monthly. As the first assisted online\nshopping platform, Bantoa keeps working — and growing! — with Pushwoosh.\n\n\n\n## About Bantoa\n\n[Bantoa](https://www.bantoa.com) is a fashion social e-commerce platform that\nguides customers in the frenetic world of online shopping for clothing and\naccessories.\n\nUsing Bantoa mobile apps or website, professional stylists and fashion\nenthusiasts can create unique looks from the items available on affiliated\ne-commerce websites and proceed to purchase the outfits.\n\nBantoa launched as a startup eight years ago in Italy; by now, it has grown into\nan international community welcoming mobile app users from Italy, Spain, and\nFrance. Customers from other countries can access Bantoa, too, through its\ninternational version of the app and the website.\n\n## Challenges: From Out-of-the-Box Push Notifications to Perfectly Personalized Communications\n\nBantoa has been working with Pushwoosh for five years; over this time, the\ncompany’s challenges evolved.\n\nEnrico Antonini of Bantoa’s Tech Team remembers:\n\n“At the beginning of our adventure, we worked hard on the infrastructure part,\nfirst building the site and then the mobile apps, to allow our users to be able\nto use Bantoa from any device.\n\nWe needed a platform that could help us **send push notifications straight out\nof the box**. Pushwoosh was simply amazing for accomplishing this task.\n\nIn the last two years, however, we have realized that the content we offered to\nusers was a little generic, while each user actually has their own taste and\ndifferent preferences and ways of selecting products and outfits. It was at that\nmoment that we needed to start segmenting promotional and non-promotional\ncontent that we sent to our users. We had to increasingly target all\ncommunications directed to them”.\n\nSo Bantoa strived to **drive engagement with precisely segmented and\npersonalized push notifications** — and hence **grow the Bantoa community**.\n\n## A First-Try Solution: Email (Spoiler: Not a Perfect One)\n\n“Before starting to use Pushwoosh, we reached users exclusively by email,”\nBantoa’s Enrico Antonini reveals. “Although emails are a precious tool to reach\na user directly, we found them not very engaging. Oftentimes, a user has to open\ntheir inbox to realize they have received an email. And in some cases, an email\ncan be marked as spam.”\n\n## Bantoa Found a Better Solution in Push Notifications\n\n“Unlike emails,” noted Antonini, “notifications appear as alerts _directly_ on\nthe user's device and a simple tap is enough to open the app and be redirected\nto the correct content”.\n\nA quick comment from Pushwoosh: this is made possible by adding\n[Custom Data](/blog/custom-data-push-notifications/?utm_source=blog&utm_medium=post&utm_campaign=bantoa)\nto your push notifications.\n\n“Initially, we sent notifications with content divided only by gender but today\nwe are able, thanks to Pushwoosh, to reach the individual user in a precise way,\noffering them personalized content suitable for their tastes.”\n\n\n\nHere are some examples of personalized push notifications that Bantoa sent. Each\nof these messages got CTRs in the range of 58.7% to 91.9%, how cool is that? No\nother e-commerce app has even been close to these numbers, from\n[what Pushwoosh Team has observed](https://www.pushwoosh.com/products/mobile-messaging-for-e-commerce?utm_source=blog&utm_medium=post&utm_campaign=bantoa).\n\n\n\n## Best Practices for High Engagement: Tried-and-Tested by Bantoa\n\n### Personalization Backed Up with Behavior-Based Segmentation\n\n“We try as much as possible to reach our users with the content that is in line\nwith their preferences and the products they choose or click,” explains Enrico\nAntonini.\n\n“In addition to segmenting by gender, age, and language, we can take advantage\nof all the information in a user’s profile which is at our disposal, such as\nfavorite types of clothes, colors and patterns they like, or sizes and budget\nclasses that they normally choose or wear.\"\n\n\n\n**At the first app open, Bantoa asks a user to take a detailed quiz on their\nclothing style preferences, size, age, budget, and shopping habits — all for\ndeep personalization of app content and communications**\n\n“For example, to increase retention, we try to send the user notifications that\nallow them to view products similar to the last ones visited”.\n\n\n\n### Gamification\n\nGreat communication is based on true customer insights — here is one that Bantoa\ndiscovered:\n\n“Our users don’t simply _buy_ _products_ — they are also outfitters, i.e. they\n_produce content_ that they can share for free with the rest of the community.\n\nWe have created tools for them that allow them to build outfits from the\nproducts of our partner sites, thus also participating in competitions and\nrankings, increasing gamification among all users.”\n\n## Bantoa Made the Best Use of Push Notifications via Pushwoosh API\n\n“We have developed an internal system that allows us to prepare and send\nnotifications directly from our platform. The system takes into account the\nactions taken by a particular Bantoa user, as well as the user’s preferences set\non their profile. This way, we manage to identify the right content to be sent\ndirectly as a notification on the user’s device.\n\nThe sending of notifications is then carried out thanks to the integration with\nthe [Pushwoosh API](https://www.pushwoosh.com/products/api/), which allows us to\nsegment the audience and schedule notifications.”\n\n[](https://sso.pushwoosh.com/register/?utm_source=blog&utm_campaign=bantoa)\n\n## Results\n\n### User Activation: +28% user registrations\n\n“Since we started sending target notifications based on user behavior, we have\nmanaged to register 28% of the users who downloaded the app but were never\nregistered.”\n\n\n\n### D30 Retention: +37%\n\n“By sending personalized target notifications to registered users, we were able\nto raise the D30 retention by 37%.”\n\n\n\n### Bantoa Community Growth: 94% of Users Are Engaged Monthly\n\nBy 2022, Bantoa has gained an audience of 407k subscribers in its mobile apps.\nAt that, Bantoa’s\n[DAU](/blog/increase-daily-active-users/?utm_source=blog&utm_medium=post&utm_campaign=bantoa)\nnumbers 35.2k and\n[MAU](/blog/increase-monthly-active-users/?utm_source=blog&utm_medium=post&utm_campaign=bantoa)\ncount 384k. It’s remarkable that a major part of Bantoa’s app subscribers is\n_active_ users.\n\n\n\nDo you wish to engage your audience as effectively? Get in touch with Pushwoosh\nTeam to discuss opportunities for mobile-driven growth for your business."],"filePath":[0,"src/content/blog/02-2022/bantoa.mdx"],"digest":[0,"e8308a217231eb52"],"deferredRender":[0,true],"collection":[0,"blog"],"remarkPluginFrontmatter":[0,{"categories":[1,[[0,"Success story"]]],"description":[0,"In the five years of using Pushwoosh, Bantoa's got +28% registered users and +37% D30 retention. Its personalized push notifications get 91.9% CTRs."],"heroImage":[0,"/blog/content/images/2022/02/Bantoa-Pushwoosh-Customer-Success-Story-Header.jpeg"],"keywords":[1,[[0,"push notifications"],[0,"personalized push notifications"],[0,"customer engagement"],[0,"fashion social e-commerce"],[0,"mobile apps"]]],"pubDate":[0,"Feb 08 2022"],"slug":[0,"bantoa"],"title":[0,"Bantoa has got 91.9% of shoppers engaged with personalized push notifications using Pushwoosh"],"head":[1,[[0,{"tag":[0,"title"],"content":[0,"How Bantoa Achieved 91.9% CTRs with Personalized Push Notifications"]}]]],"minutesRead":[0,"5 min read"]}]}],[0,{"id":[0,"telecom-armenia"],"data":[0,{"title":[0,"Telecom Armenia increased engagement by 50% with Pushwoosh"],"description":[0,"The biggest Armenian telecommunications company skyrockets user engagement and conversion rates."],"keywords":[1,[[0,"push notifications"],[0,"user engagement"],[0,"in-app messages"],[0,"mobile app"],[0,"customer engagement"]]],"pubDate":[3,"2022-01-26T00:00:00.000Z"],"heroImage":[0,"/blog/content/images/2022/01/banner_1--3-.png"],"categories":[1,[[0,"Success story"],[0,"In-app messaging"]]],"head":[1,[[0,{"tag":[0,"title"],"content":[0,"Telecom Armenia Has Achieved 50% Higher Engagement with Pushwoosh"]}]]]}],"body":[0,"The biggest Armenian broadband and telecommunications company has achieved an\nimpressive increase in user engagement and conversion rates through the use of\nPushwoosh. Telecom Armenia has been using in-app messages and push notifications\nto onboard its mobile app users, update them on the latest products and features\nand promote content.\n\n\n\n## The main challenges\n\n[Telecom Armenia](https://www.beeline.am/en/) was the heir to the first\ntelecommunication system in the country. To establish itself as an industry\nleader that offers cutting-edge, innovative solutions in telecommunications and\ndigital technologies to thousands of its customers, Telecom Armenia had to face\nseveral challenges:\n\n**1. Activate newcomers to turn them into engaged users**\n\nTelecom Armenia has a mobile self-service app,\n[My Beeline Armenia](https://apps.apple.com/us/app/my-beeline-armenia/id886204055),\nthat offers a great number of up-to-date content and features. However, many\nusers who installed the app used to give up using them soon after the onboarding\nprocess. This made it challenging to engage the audience and grow the business.\n\n**2. Create a better app onboarding experience to retain users**\n\nSolving the user engagement problem primarily required creating a clear and\nstraightforward onboarding process for new app users. And to retain current\nusers, Telecom Armenia needed to make them familiar with the latest features and\nupdates.\n\n**3. Promote new content and products in a _more_ effective way**\n\nTelecom Armenia provides various paid services and devices from E-Shop through\nits app — such as different tariff plans or new smartphones. So the company\nneeded to promote this content to attract users' attention to new offers and hot\ndeals — and grow sales as a result.\n\nOf course, Telecom Armenia tried to solve the problems in many ways — and here’s\nhow.\n\nInitially, the company's two major customer engagement channels were SMS and\nsocial media like Facebook and Instagram.\n\n“The main problem with SMS is that its CTR is about five times lower compared to\npush notifications,” — says Elen Simonyan, a digital product manager at Telecom\nArmenia. And social media, in the meantime, were not particularly effective as\ncustomers see them as a place for private communication with friends, not a\nplace for getting marketing ads.\n\nSo, the question was, which communication channels could Telecom Armenia use for\ncustomer engagement instead? Pushwoosh had an answer.\n\n## Solution: Pushwoosh customer engagement platform\n\n### Engaging communications\n\nWith the help of Pushwoosh, Telecom Armenia started sending out _push\nnotifications_ to engage its users with the My Beeline Armenia app. This led to\na 1.5X increase in user engagement by a single promo campaign.\n\n\n\n### Seamless onboarding experience\n\nThe company uses _in-app messages_ to onboard users and keep them updated on the\nlatest features. This helps activate and retain users, so here the company aims\nfor long-term effects.\n\n\n\n### Effective promotion of paid content\n\nIn addition, Telecom Armenia promotes new products and services using in-apps,\nwhich has already delivered pretty good results in sales and engagement growth.\n\n\n\n## Results\n\nTelecom Armenia keeps refining its app and improving customer communications\nusing Pushwoosh. And this has already brought some outstanding outcomes: 5X\nhigher CTRs than the company could achieve by using SMS and higher ratings in\nstores.\n\nHere’s what Telecom Armenia likes about Pushwoosh the most:\n\n\n\nAre you looking for a better way to onboard, activate, and engage your mobile\napp users?\n\n[](https://www.pushwoosh.com/demo/)"],"filePath":[0,"src/content/blog/01-2022/telecom-armenia.mdx"],"digest":[0,"8e341058ca48e1b4"],"deferredRender":[0,true],"collection":[0,"blog"],"remarkPluginFrontmatter":[0,{"categories":[1,[[0,"Success story"],[0,"In-app messaging"]]],"description":[0,"The biggest Armenian telecommunications company skyrockets user engagement and conversion rates."],"heroImage":[0,"/blog/content/images/2022/01/banner_1--3-.png"],"keywords":[1,[[0,"push notifications"],[0,"user engagement"],[0,"in-app messages"],[0,"mobile app"],[0,"customer engagement"]]],"pubDate":[0,"Jan 26 2022"],"slug":[0,"telecom-armenia"],"title":[0,"Telecom Armenia increased engagement by 50% with Pushwoosh"],"head":[1,[[0,{"tag":[0,"title"],"content":[0,"Telecom Armenia Has Achieved 50% Higher Engagement with Pushwoosh"]}]]],"minutesRead":[0,"3 min read"]}]}],[0,{"id":[0,"sun-devil-rewards"],"data":[0,{"title":[0,"Sun Devil Rewards engages 97% of its app users with Pushwoosh"],"description":[0,"In-app messaging helps ASU Sun Devils reengage inactive users, increase push notification opt-in rate, and improve mobile app ratings."],"keywords":[1,[[0,"push notifications"],[0,"in-app messages"],[0,"mobile app ratings"],[0,"user engagement"],[0,"loyalty programs"]]],"pubDate":[3,"2022-01-25T00:00:00.000Z"],"heroImage":[0,"/blog/content/images/2022/01/banner_1--2-.png"],"categories":[1,[[0,"Success story"],[0,"In-app messaging"]]],"head":[1,[[0,{"tag":[0,"title"],"content":[0,"ASU Sun Devils Engage Their Mobile App Users with Pushwoosh"]}]]]}],"body":[0,"Pushwoosh in-app messaging increased the push notification opt-in rate for Sun\nDevil Rewards\\* to 97% while improving its mobile app ratings by 36%.\n\nSun Devil Rewards is Arizona State University’s official loyalty and rewards\nprogram that increases brand affinity by rewarding constituents for their\nengagement with the university.\n\n\n\n\\*The Sun Devil Rewards program, formerly in the Sun Devil Rewards app, can now\nbe accessed in the ASU Mobile App.\n\n## **Challenges**\n\n- Engaging students and alumni with news, events and important notifications on\n the mobile app.\n- Reengaging inactive users.\n- Attracting users to authenticate their account.\n- Expanding the reach of push notifications.\n\n## Solutions\n\n### Increasing In-App Message Visibility and Functionality\n\nWith Pushwoosh, Sun Devil Rewards was able to send in-app messages containing\nrich media including branded images and GIFs. Combined with strong calls to\naction, these notifications were highly noticeable and actionable to users.\n\n\n\n**The loyalty and rewards program uses in-app messages for content promotion and\nto communicate important messages**\n\n### Reengaging Inactive Users\n\nBy using the text-to-in-app feature — a push notification that directs users to\na specific in-app message — Sun Devil Rewards was able to provide users with an\neasy, intuitive path to authenticating their accounts.\n\n\n\n**Attract to authenticate**\n\n### Creating Better User Experiences\n\nBy using Pushwoosh, Sun Devil Rewards saw the ratings for their mobile app\nincrease in both the App Store and Google Play Store:\n\n- In the App Store, the rating increased from 3.3 to 4.5 in five months.\n- In the Google Play Store, the rating increased from 3.5 to 4.4 in five months.\n\n## Results\n\n- Increased the push opt-in rate to 97%.\n- Increased mobile app ratings by 36%.\n- Effectively engaged 11,500\n [monthly active users](/blog/increase-monthly-active-users/?utm_source=blog&utm_medium=post&utm_campaign=asu-success-story).\n\nAre you looking for ways to engage your app audience and deliver in-app messages\nin the most effective way?\n\n[](https://sso.pushwoosh.com/register/?utm_source=blog&utm_campaign=sun-devil)\n\n## **Advanced Marketing Tools by Pushwoosh**\n\nSun Devil Rewards had been using push notifications to promote university news\nand program messaging. However, the issue with push notifications is that they\ncan be easily dismissed.\n\nProgram administrators were looking for an innovative solution and found one in\nsending in-app messages with Pushwoosh."],"filePath":[0,"src/content/blog/01-2022/sun-devil-rewards.mdx"],"digest":[0,"4ee8aac646ed4994"],"deferredRender":[0,true],"collection":[0,"blog"],"remarkPluginFrontmatter":[0,{"categories":[1,[[0,"Success story"],[0,"In-app messaging"]]],"description":[0,"In-app messaging helps ASU Sun Devils reengage inactive users, increase push notification opt-in rate, and improve mobile app ratings."],"heroImage":[0,"/blog/content/images/2022/01/banner_1--2-.png"],"keywords":[1,[[0,"push notifications"],[0,"in-app messages"],[0,"mobile app ratings"],[0,"user engagement"],[0,"loyalty programs"]]],"pubDate":[0,"Jan 25 2022"],"slug":[0,"sun-devil-rewards"],"title":[0,"Sun Devil Rewards engages 97% of its app users with Pushwoosh"],"head":[1,[[0,{"tag":[0,"title"],"content":[0,"ASU Sun Devils Engage Their Mobile App Users with Pushwoosh"]}]]],"minutesRead":[0,"2 min read"]}]}],[0,{"id":[0,"one"],"data":[0,{"title":[0,"ONE.co.il delivers sports news to its audience at lightning speed"],"description":[0,"ONE delivers the hottest sports news before anyone else with High-Speed Push Notifications."],"keywords":[1,[[0,"push notifications"],[0,"high-speed delivery"],[0,"sports news"],[0,"user engagement"]]],"pubDate":[3,"2019-06-06T00:00:00.000Z"],"heroImage":[0,"/blog/content/images/2019/06/--------------2019-06-06---18.02.23-1.png"],"categories":[1,[[0,"Success story"]]],"head":[1,[[0,{"tag":[0,"title"],"content":[0,"ONE.co.il delivers lightning-fast sports news updates"]}]]]}],"body":[0,"One of the biggest Israeli online sports media delivers notifications about\nscore changes, match highlights, and other hot news faster than anyone else.\n\n### Challenge\n\n- Be the first to notify users about scored goals and major events\n\nWhen it comes to sports news, it's extremely important to deliver time-sensitive\nupdates to subscribers’ phone screens at lightning speed. Sending live score\nnotifications requires **high-speed delivery** in order to let users know about\na goal as soon as it's been scored.\n\n### Solution\n\nTo notify sports fans of all hot news without delays, one.co.il implemented\nPushwoosh High-Speed Delivery. It allows sending up to **500 000 notifications\nper second!** That's at least **100 times faster** than the average speed of a\npush notification. ONE combines **High-Speed Delivery** with careful\n**Segmentation** to provide readers with relevant content based on their\npreferences.\n\n\n\nMatch highlights, live scores, red and yellow cards—those who deliver such news\nfirst, get all the traffic.\n\nAs a result, one.co.il monthly audience has grown to **350 000+ unique monthly\nactive users**. Having been our loyal partner for 4 years, ONE has grown its\ntotal user base to almost **1 million active devices** (steady growth **250\n000+/year**). Sending **5-25 million notifications** a day, ONE attracts over\n**60 000 unique readers** daily.\n\n\n\nPushwoosh provides companies with truly powerful marketing tools! Create your\nown success story!\n\n[](https://sso.pushwoosh.com/register/?utm_source=blog&utm_campaign=one)"],"filePath":[0,"src/content/blog/06-2019/one.mdx"],"digest":[0,"35171727ef0c07b4"],"deferredRender":[0,true],"collection":[0,"blog"],"remarkPluginFrontmatter":[0,{"categories":[1,[[0,"Success story"]]],"description":[0,"ONE delivers the hottest sports news before anyone else with High-Speed Push Notifications."],"heroImage":[0,"/blog/content/images/2019/06/--------------2019-06-06---18.02.23-1.png"],"keywords":[1,[[0,"push notifications"],[0,"high-speed delivery"],[0,"sports news"],[0,"user engagement"]]],"pubDate":[0,"Jun 06 2019"],"slug":[0,"one"],"title":[0,"ONE.co.il delivers sports news to its audience at lightning speed"],"head":[1,[[0,{"tag":[0,"title"],"content":[0,"ONE.co.il delivers lightning-fast sports news updates"]}]]],"minutesRead":[0,"2 min read"]}]}],[0,{"id":[0,"avianca"],"data":[0,{"title":[0,"LifeMiles Inc. automated its loyalty program with Pushwoosh Geozones"],"description":[0,"Frequent flyers learn how to earn and spend reward miles when they shop with LifeMiles partners."],"keywords":[1,[[0,"customer engagement"],[0,"loyalty program"],[0,"reward miles"],[0,"push notifications"],[0,"marketing automation"]]],"pubDate":[3,"2019-05-31T00:00:00.000Z"],"heroImage":[0,"/blog/content/images/2019/05/avianca1-1.png"],"categories":[1,[[0,"Customer engagement"],[0,"Success story"],[0,"Push notifications"]]],"head":[1,[[0,{"tag":[0,"title"],"content":[0,"LifeMiles Loyalty Program: Boost Customer Engagement and Revenue with Pushwoosh Geo-based Automation"]}]]]}],"body":[0,"_Frequent flyers are reminded to earn and spend reward miles when they shop with\nLifeMiles partners._\n\nLifeMiles Inc. provides a loyalty program to travelers through credit cards. The\nCompany sells credit cards to airlines, restaurants, gas stations, and\ncommercial partners who, in turn, award miles to users. LifeMiles serves\ncustomers worldwide.\n\n## Challenge\n\nLifeMiles Inc. needs to increase customer engagement with the LifeMiles Loyalty\nProgram and encourage frequent flyers to spend and earn reward miles, which will\nresult in selling more tickets and raising revenue.\n\n## Solution\n\nLifeMiles Inc. uses Pushwoosh geo-based automation to remind frequent flyers to\nspend their reward miles on trips and purchases from partners, retailers, gas\nstations, hotels, and banks, strengthening their loyalty even further. When\nLifeMiles members are shopping with one of the company’s Commercial Partners,\nthey receive messages about how they can earn miles with their current purchase\nor spend miles on the partner’s products and services.\n\n\n\nSuch broad audience reach allows to encourage thousands of people to actively\nspend their earned LifeMiles, which increases sales and revenue. Being highly\nrelevant and well-timed, these push notifications have a sky-high response rate\nand boost customer engagement. LifeMiles Inc. sends **over 100 000 notifications\ndaily,** and its app has **over 250 000 monthly active users.** The audience is\nnow **5 times larger** thanthe year before.\n\n\n\nPushwoosh provides companies with truly powerful marketing tools! Create your\nown success story!\n\n[Request a Demo](https://www.pushwoosh.com/demo/?utm_source=blog&utm_medium=button&utm_campaign=avianca-case-study)\n\n[or read other Success Stories](/blog/category/success-story/?utm_source=blog&utm_medium=post&utm_campaign=avianca-case-study)"],"filePath":[0,"src/content/blog/05-2019/avianca.mdx"],"digest":[0,"06f175d905210931"],"deferredRender":[0,true],"collection":[0,"blog"],"remarkPluginFrontmatter":[0,{"categories":[1,[[0,"Customer engagement"],[0,"Success story"],[0,"Push notifications"]]],"description":[0,"Frequent flyers learn how to earn and spend reward miles when they shop with LifeMiles partners."],"heroImage":[0,"/blog/content/images/2019/05/avianca1-1.png"],"keywords":[1,[[0,"customer engagement"],[0,"loyalty program"],[0,"reward miles"],[0,"push notifications"],[0,"marketing automation"]]],"pubDate":[0,"May 31 2019"],"slug":[0,"avianca"],"title":[0,"LifeMiles Inc. automated its loyalty program with Pushwoosh Geozones"],"head":[1,[[0,{"tag":[0,"title"],"content":[0,"LifeMiles Loyalty Program: Boost Customer Engagement and Revenue with Pushwoosh Geo-based Automation"]}]]],"minutesRead":[0,"2 min read"]}]}],[0,{"id":[0,"wetter"],"data":[0,{"title":[0,"Wetter.com sends highly relevant and timely weather alerts to its users"],"description":[0,"Updating millions of users on the weather conditions that can affect their lives is easy with segmentation."],"keywords":[1,[[0,"push notifications"],[0,"weather forecasting"],[0,"mobile app"],[0,"user engagement"]]],"pubDate":[3,"2019-05-31T00:00:00.000Z"],"heroImage":[0,"/blog/content/images/2019/05/wetter-1.png"],"categories":[1,[[0,"Push notifications"],[0,"Success story"]]],"head":[1,[[0,{"tag":[0,"title"],"content":[0,"Highly Engaging Weather Alerts: The Success Story of Wetter.com"]}]]]}],"body":[0,"_The weather forecasting portal sends millions of push notifications to inform\nusers about possible storms, fog, glaze, heat, and other weather conditions that\ncan affect their lives._\n\n[wetter.com](http://wetter.com/) is the most popular weather forecasting portal\nin Germany, Switzerland, Austria, and other counties of the European Union. It\ninforms its users about local weather conditions, offers accurate forecasts,\npollen maps, satellite photos, and more.\n\n\n\n### Challenge\n\nPeople need to be timely informed about the weather conditions that can affect\ntheir lives. If it will rain tomorrow, better warn them, so they can grab their\numbrellas. If a storm is coming, they should be alerted immediately in order to\nget prepared!\n\n### Solution\n\nWetter applied advanced Pushwoosh **Segmentation** to automate the delivery of\nweather forecasts based on users' preferences. Mobile app and website\nsubscribers can choose what types of alerts they want to receive, depending on\nwhat weather conditions interest them the most. Such notifications give **the\nhighest CTR and engagement.**\n\n\n\nThe **multi-level subscription** settings allow users to receive only those\ntypes of notifications that they deem important (rain, thunder, storm, heat,\netc.) and set different priority levels for each type.\n\nWetter.com app has 15 million monthly active users with over **6 million push\nsubscribers** (**3X growth** over the last year) that receive highly relevant\nweather alerts when they need it the most. Sending at least **70 million push\nnotifications a month** with the average **Click-Through Rate at 7-9%**,\nwetter.com stays a highly reliable source of weather forecasts and keeps growing\nits userbase.\n\n\n\nPushwoosh provides companies with truly powerful marketing tools! Create your\nown success story!\n\n[](https://sso.pushwoosh.com/register/?utm_source=blog&utm_campaign=wetter)"],"filePath":[0,"src/content/blog/05-2019/wetter.mdx"],"digest":[0,"abf4e090601c1807"],"deferredRender":[0,true],"collection":[0,"blog"],"remarkPluginFrontmatter":[0,{"categories":[1,[[0,"Push notifications"],[0,"Success story"]]],"description":[0,"Updating millions of users on the weather conditions that can affect their lives is easy with segmentation."],"heroImage":[0,"/blog/content/images/2019/05/wetter-1.png"],"keywords":[1,[[0,"push notifications"],[0,"weather forecasting"],[0,"mobile app"],[0,"user engagement"]]],"pubDate":[0,"May 31 2019"],"slug":[0,"wetter"],"title":[0,"Wetter.com sends highly relevant and timely weather alerts to its users"],"head":[1,[[0,{"tag":[0,"title"],"content":[0,"Highly Engaging Weather Alerts: The Success Story of Wetter.com"]}]]],"minutesRead":[0,"2 min read"]}]}],[0,{"id":[0,"vline"],"data":[0,{"title":[0,"V/Line commuters are kept timely updated on all service changes"],"description":[0,"V/Line provides regular travellers with the most up-to-date service information via push notifications."],"keywords":[1,[[0,"V/Line"],[0,"push notifications"],[0,"commuter"],[0,"train schedule"],[0,"mobile app"]]],"pubDate":[3,"2019-05-16T00:00:00.000Z"],"heroImage":[0,"/blog/content/images/2019/05/--------------2019-05-31---13.09.14-3.png"],"categories":[1,[[0,"Success story"],[0,"Push notifications"]]],"head":[1,[[0,{"tag":[0,"title"],"content":[0,"V/Line commuters stay informed with timely push notifications"]}]]]}],"body":[0,"_V/Line provides regular travellers with the most up-to-date service information\nvia push messages._\n\n**V/Line** is a government-owned Australian company operating regional passenger\ntrain and coach services in the Victoria region.\n\n\n\n### Challenge\n\nEvery week more than 2000 trains travel between Melbourne and neighboring\ncities. Thousands of people rely on train and coach services for their daily\ncommute, so it's extremely important to keep them updated on the changes in\nschedules and services.\n\n### Solution\n\nUsing Segmentation based on a commuter's route and train schedule, V/Line\nautomates sending relevant notifications to the right people at the right time.\nPassengers receive reminders about their planned journeys and are kept updated\non any changes in train schedules.\n\n\n\nV/Line app now has over **45,000 monthly active users**. More than **131,000\ncustomers are subscribed to push notifications** (the audience has **tripled**\nover the last 2 years). Hundreds of thousands of timely push notifications about\nV/Line services are delivered every month.\n\n\n\nPushwoosh provides companies with truly powerful marketing tools! Create your\nown success story!\n\n[](https://sso.pushwoosh.com/register/?utm_source=blog&utm_campaign=vline)\n\n[or read other Success Stories](https://www.pushwoosh.com/blog/category/success-story/?utm_source=blog&utm_medium=blog&utm_campaign=vline-case-study)"],"filePath":[0,"src/content/blog/05-2019/vline.mdx"],"digest":[0,"7d1646992552c86f"],"deferredRender":[0,true],"collection":[0,"blog"],"remarkPluginFrontmatter":[0,{"categories":[1,[[0,"Success story"],[0,"Push notifications"]]],"description":[0,"V/Line provides regular travellers with the most up-to-date service information via push notifications."],"heroImage":[0,"/blog/content/images/2019/05/--------------2019-05-31---13.09.14-3.png"],"keywords":[1,[[0,"V/Line"],[0,"push notifications"],[0,"commuter"],[0,"train schedule"],[0,"mobile app"]]],"pubDate":[0,"May 16 2019"],"slug":[0,"vline"],"title":[0,"V/Line commuters are kept timely updated on all service changes"],"head":[1,[[0,{"tag":[0,"title"],"content":[0,"V/Line commuters stay informed with timely push notifications"]}]]],"minutesRead":[0,"1 min read"]}]}],[0,{"id":[0,"askfm"],"data":[0,{"title":[0,"ASKfm boosts user engagement with cross-channel communications"],"description":[0,"The global social network uses cross-channel communications to effectively engage its users."],"keywords":[1,[[0,"user activity"],[0,"push notifications"],[0,"profile updates"],[0,"cross-channel communications"],[0,"ASKfm"]]],"pubDate":[3,"2019-05-15T00:00:00.000Z"],"heroImage":[0,"/blog/content/images/2019/06/--------------2019-06-14---11.54.51.png"],"categories":[1,[[0,"Success story"],[0,"Customer engagement"],[0,"Push notifications"]]],"head":[1,[[0,{"tag":[0,"title"],"content":[0,"Boosting User Engagement: ASKfm Success Story with Cross-Channel Communications"]}]]]}],"body":[0,"_The global social network uses emails and push notifications for engaging\nusers, increasing their activity, retention, and improving other key metrics._\n\nASKfm is a global social networking site built on a Q&A format, where users can\ncreate profiles and send each other questions.\n\n\n\n### Challenge\n\nThe social network needs to **increase user activity** by informing millions of\npeople about news and updates related to their profiles, deliver service\nmessages, conduct marketing surveys, and promote the ASKfm cryptocurrency\n(AskCoin).\n\n### Solution\n\nASKfm increases user activity by delivering **profile updates** via push\nnotifications & emails. Cross-channel communicationsallow reaching the audience\nusing the channels that work best for boosting user activity.\n\nPush notifications are the fastest way to deliver newly received questions and\nquickly engage users. Such pushes have a **sky-high CTR (on average it’s\n12-13%)**,because people tend to answer new questions as soon as they get them.\n\n\n\nOver 500 million notifications are sent by ASKfm daily,the total amount of\nmonthly active users is currently over 12.6 million, with 8.6 million subscribed\nto pushes.\n\n### ...besides\n\nPushwoosh helps ASKfm promote its new cryptocurrency - AskCoin - given to active\nusers for answering and asking questions. Informing users about that via emails\nand pushes engages users quite effectively.\n\nTo make its products and services even better, ASKfm uses Pushwoosh emails to\ncollect user feedback and conduct marketing surveys.\n\nPushwoosh provides companies with truly powerful marketing tools! Create your\nown success story!\n\n[Request a Demo](https://www.pushwoosh.com/demo/?utm_source=blog&utm_medium=button&utm_campaign=askfm-case-study)\n[or read other Success Stories](/blog/category/success-story/?utm_source=blog&utm_medium=post&utm_campaign=askfm-case-study)"],"filePath":[0,"src/content/blog/05-2019/askfm.mdx"],"digest":[0,"4f80a242b7b3adfb"],"deferredRender":[0,true],"collection":[0,"blog"],"remarkPluginFrontmatter":[0,{"categories":[1,[[0,"Success story"],[0,"Customer engagement"],[0,"Push notifications"]]],"description":[0,"The global social network uses cross-channel communications to effectively engage its users."],"heroImage":[0,"/blog/content/images/2019/06/--------------2019-06-14---11.54.51.png"],"keywords":[1,[[0,"user activity"],[0,"push notifications"],[0,"profile updates"],[0,"cross-channel communications"],[0,"ASKfm"]]],"pubDate":[0,"May 15 2019"],"slug":[0,"askfm"],"title":[0,"ASKfm boosts user engagement with cross-channel communications"],"head":[1,[[0,{"tag":[0,"title"],"content":[0,"Boosting User Engagement: ASKfm Success Story with Cross-Channel Communications"]}]]],"minutesRead":[0,"2 min read"]}]}]]]}" renderer-url="/blog/_astro/client.BPIbHqJh.js" ssr="" uid="1HAFdp">