Pushwoosh vs OneSignal

Outgrow your push tool. Without outgrowing your budget

RFM segmentation, unlimited journeys, custom dashboards, and an autonomous AI copilot, same device-based pricing, far more capability per dollar.

Outgrow your push tool. Without outgrowing your budget

What is Pushwoosh

Customer engagement platform that turns user data into revenue. Push, in-app, email, SMS, WhatsApp - all channels in one place. Visual journey builder, smart segmentation, and an AI copilot that optimizes campaigns for revenue automatically. Free plan, no feature gates, transparent pricing.

80K+
Brands worldwide
500K/sec
Push throughput
99.9%
Uptime SLA
1 year
Event data retention

Why teams switch from OneSignal

Unlimited journeys

OneSignal caps journeys at 3 on Growth and 20 on Professional. Pushwoosh gives you unlimited journeys on every plan, so you can build as many engagement workflows as you need without upgrading.

Advanced segmentation

OneSignal only supports segmentation through manually assigned tags. Pushwoosh offers direct event-based segmentation and RFM analysis, so you can target users by real behavior without developer involvement.

Unlimited data retention

OneSignal retains data for only 30 days. Pushwoosh keeps event data for 1 year by default and offers unlimited retention on request, so you can run long-term analysis and optimize customer journeys over time.

Revenue analytics

OneSignal has no custom dashboards and no revenue analytics. Pushwoosh gives you ARPU tracking, conversion analysis, custom dashboards, and automated daily reports delivered to your team.

Full feature-by-feature comparison

The complete picture. Every capability side by side so you can decide based on facts, not marketing.

FeaturePushwooshOneSignal
1. CHANNELS & FEATURES
Push notificationsyesyes
High-speed push (up to 500K/sec)yesno
Emailyesyes
In-app messagingyesyes
SMSyes (out of the box)yes (via 3rd party)
WhatsAppyesno
In-app drag-and-drop editoryesyes
2. SEGMENTATION & PERSONALIZATION
Build-and-launch segmentation (on campaign canvas)yesno
RFM segmentationyesno
Assign user tags inside journey flowyesyes
Timezone sensitivityyesyes
Silent hours / Quiet hoursyesno (manual)
Dynamic content (no-code)yesyes
Multi-language messagingyesyes
3. AUTOMATED MESSAGING & WORKFLOWS
Visual multichannel journey builderyes (Customer Journey Builder)yes (Journeys)
A/B testingunlimited A/B/nyes
AI messaging serviceyes (ManyMoney AI)no
Channel reachability checkyesno
Scheduled campaigns (fully automated)yesyes
Recurring campaigns (fully automated)yesyes
Dynamic time delayyesno
Multiple entry triggers in one campaignyes (2+)no
Control campaign flow based on eventyesno (only via tags)
Edit live campaigns without stoppingyesno
Track all campaign goals (incl. pre-message)yesno
4. ANALYTICS
Delivery metrics (sent, delivered, opened, CTR)yesyes
Individual message metrics on canvasyesno
App usage statistics (DAU, MAU)yesMAU only
App revenue metrics (conversions, revenue, ARPU)yesno
Customizable dashboardsyesno
User retention curve graphyesno
Campaign goal conversion analysisyesno
Data retention periodunlimited by request30 days
5. PRICING & PLANS
Free plan availableyes (up to 1K MAU)yes (limited)
Pricing metricMAU / devicesdevices + channel usage
No feature gating across plansyes (all features on all plans)no (tier-gated)
All channels included in base priceyeschannel-based add-ons
Email sends included in MAU bundleyes (20/MAU/mo)paid add-on
AI copilot included in all plansyes (ManyMoney AI)no
Feature
1 / 44
1. CHANNELS & FEATURES
Pushwoosh
OneSignal
Feature
2 / 44
Push notifications
Pushwoosh
yes
OneSignal
yes
Feature
3 / 44
High-speed push (up to 500K/sec)
Pushwoosh
yes
OneSignal
no
Feature
4 / 44
Email
Pushwoosh
yes
OneSignal
yes
Feature
5 / 44
In-app messaging
Pushwoosh
yes
OneSignal
yes
Feature
6 / 44
SMS
Pushwoosh
yes (out of the box)
OneSignal
yes (via 3rd party)
Feature
7 / 44
WhatsApp
Pushwoosh
yes
OneSignal
no
Feature
8 / 44
In-app drag-and-drop editor
Pushwoosh
yes
OneSignal
yes
Feature
9 / 44
2. SEGMENTATION & PERSONALIZATION
Pushwoosh
OneSignal
Feature
10 / 44
Build-and-launch segmentation (on campaign canvas)
Pushwoosh
yes
OneSignal
no
Feature
11 / 44
RFM segmentation
Pushwoosh
yes
OneSignal
no
Feature
12 / 44
Assign user tags inside journey flow
Pushwoosh
yes
OneSignal
yes
Feature
13 / 44
Timezone sensitivity
Pushwoosh
yes
OneSignal
yes
Feature
14 / 44
Silent hours / Quiet hours
Pushwoosh
yes
OneSignal
no (manual)
Feature
15 / 44
Dynamic content (no-code)
Pushwoosh
yes
OneSignal
yes
Feature
16 / 44
Multi-language messaging
Pushwoosh
yes
OneSignal
yes
Feature
17 / 44
3. AUTOMATED MESSAGING & WORKFLOWS
Pushwoosh
OneSignal
Feature
18 / 44
Visual multichannel journey builder
Pushwoosh
yes (Customer Journey Builder)
OneSignal
yes (Journeys)
Feature
19 / 44
A/B testing
Pushwoosh
unlimited A/B/n
OneSignal
yes
Feature
20 / 44
AI messaging service
Pushwoosh
yes (ManyMoney AI)
OneSignal
no
Feature
21 / 44
Channel reachability check
Pushwoosh
yes
OneSignal
no
Feature
22 / 44
Scheduled campaigns (fully automated)
Pushwoosh
yes
OneSignal
yes
Feature
23 / 44
Recurring campaigns (fully automated)
Pushwoosh
yes
OneSignal
yes
Feature
24 / 44
Dynamic time delay
Pushwoosh
yes
OneSignal
no
Feature
25 / 44
Multiple entry triggers in one campaign
Pushwoosh
yes (2+)
OneSignal
no
Feature
26 / 44
Control campaign flow based on event
Pushwoosh
yes
OneSignal
no (only via tags)
Feature
27 / 44
Edit live campaigns without stopping
Pushwoosh
yes
OneSignal
no
Feature
28 / 44
Track all campaign goals (incl. pre-message)
Pushwoosh
yes
OneSignal
no
Feature
29 / 44
4. ANALYTICS
Pushwoosh
OneSignal
Feature
30 / 44
Delivery metrics (sent, delivered, opened, CTR)
Pushwoosh
yes
OneSignal
yes
Feature
31 / 44
Individual message metrics on canvas
Pushwoosh
yes
OneSignal
no
Feature
32 / 44
App usage statistics (DAU, MAU)
Pushwoosh
yes
OneSignal
MAU only
Feature
33 / 44
App revenue metrics (conversions, revenue, ARPU)
Pushwoosh
yes
OneSignal
no
Feature
34 / 44
Customizable dashboards
Pushwoosh
yes
OneSignal
no
Feature
35 / 44
User retention curve graph
Pushwoosh
yes
OneSignal
no
Feature
36 / 44
Campaign goal conversion analysis
Pushwoosh
yes
OneSignal
no
Feature
37 / 44
Data retention period
Pushwoosh
unlimited by request
OneSignal
30 days
Feature
38 / 44
5. PRICING & PLANS
Pushwoosh
OneSignal
Feature
39 / 44
Free plan available
Pushwoosh
yes (up to 1K MAU)
OneSignal
yes (limited)
Feature
40 / 44
Pricing metric
Pushwoosh
MAU / devices
OneSignal
devices + channel usage
Feature
41 / 44
No feature gating across plans
Pushwoosh
yes (all features on all plans)
OneSignal
no (tier-gated)
Feature
42 / 44
All channels included in base price
Pushwoosh
yes
OneSignal
channel-based add-ons
Feature
43 / 44
Email sends included in MAU bundle
Pushwoosh
yes (20/MAU/mo)
OneSignal
paid add-on
Feature
44 / 44
AI copilot included in all plans
Pushwoosh
yes (ManyMoney AI)
OneSignal
no

Only at Pushwoosh: AI copilot that drives 40% revenue growth in 90 days

OneSignal offers Intelligent Delivery for send-time optimization. Pushwoosh’s ManyMoney AI goes beyond scheduling to become a fully autonomous marketing engine that finds revenue leaks, surfaces ready-to-buy customers, and optimizes campaigns in real time.

  • Revenue leak detection across segments and campaigns
  • Ready-to-buy customer identification from behavioral signals
  • Autonomous optimization of timing, content, and channels
  • Real-time scaling of winning campaigns (kills losers in 48h)
Play

Data privacy and security

Enterprise buyers require compliance at every level. Pushwoosh is built for organizations that cannot compromise on data protection.

ISO 27001:2022 CertifiedISO 27001 CertifiedGDPR CompliantData Privacy FrameworkHIPAA CompliantSOC 2 CertifiedOWASP Compliant

Own hardware in US and EU

Pushwoosh operates on private hardware servers located in the United States and Germany. Your data never leaves certified infrastructure.

99.9% uptime SLA

Enterprise-grade reliability backed by contractual SLA. Available with DPA, MSA, and SLA agreements to meet your legal and procurement requirements.

Private cloud and SSO

Private cloud deployment available for enterprise accounts. SSO support included. HIPAA and SOC 2 compliance for regulated industries.

See why teams choose Pushwoosh over OneSignal

Get a personalized walkthrough of Pushwoosh capabilities for your use case. Our team will show you how to migrate from OneSignal and what results you can expect in the first 90 days.

  • Unlimited journeys on every plan, with direct event-based and RFM segmentation
  • 1 year event data retention by default, unlimited on request
  • Custom dashboards, ARPU tracking, and ManyMoney AI for revenue-focused campaigns

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