Pushwoosh’s advanced segmentation, user journey mapping, and flexible pricing make it the #1 OneSignal alternative for your business.

Scale with a feature-rich alternative to OneSignal

PUSHWOOSH VS onesignal

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Best choice for businesses seeking
.strategic user engagement.

Pushwoosh's pricing is ideal for scaling engagement campaigns

Pushwoosh’s subscription offers more flexibility and empowers your growth strategy:

Start with a single, affordable $49/month plan that scales as your user base expands.

Create unlimited user journeys without extra costs.

See pricing plans

Launch omnichannel personalized campaigns for as low as $1 per 2,000 in-app impressions and $1 per 1,000 sent emails.

Lower costs and unlimited journeys

Higher costs and more limitations

Pushwoosh

OneSignal

Grow metrics, not expenses

OneSignal’s pricing is not as transparent. You can either access a highly limited $9/month plan or request a custom plan.

You will also face more hidden fees—each plan includes a limited number of journeys, and you’ll pay $3 per 1,000 in-app impressions and $2 for 1,000 emails.

We were looking for a solution that would scale our app growth at a reasonable price. Pushwoosh met our needs perfectly.

“

Evgeniy Cherdantsev,
UA & Product Marketing Manager

Pushwoosh offers more powerful segmentation at scale

Pushwoosh’s segmentation helps you create hyper-targeted campaigns with minimal effort:

This method limits real-time event data integration and is more complicated to manage.

OneSignal primarily focuses on user attributes and only offers behavior-based segmentation via tagging.

Pushwoosh offered the features that were promised by other companies but not delivered.

Overall rating

“

It generates dynamic segments based on user attributes and behaviors.

It lets you identify users with high potential for monetization via RFM segmentation.

Pushwoosh helps you design dynamic user journeys more easily

Pushwoosh Customer Journey Builder provides advanced journey mapping with a flexible campaign setup:

OneSignal also requires manual adjustments for time zones and recurring messaging.

OneSignal Journeys supports event-based triggers using data tags. It requires complex manual setup and constant technical involvement.

Start campaign

Split & personalize

We switched to Pushwoosh as we were looking for an option to automate push notifications and create user paths like Customer Journey Builder and for the opportunity to reduce spending on the push service.

“

Evgeniy Cherdantsev,
UA & Product Marketing Manager

Manage event triggers directly in the campaign interface.

Use the “Wait for trigger” element to automatically respond to real-time user actions.

Build high-converting campaigns effortlessly. Pushwoosh’s drag-and-drop campaign builder offers greater flexibility and personalization.

Lay back and see your engagement rates take off.

Pushwoosh vs. OneSignal: Comparison in Detail

Supported channels and features

Pushwoosh

OneSignal

SMS

yes (via webhooks)

yes (up to 500k a second)

yes (via 3d party provider)

High-speed push notifications (relevant for media and sports)

yes (out of the box)

yes

In-app messaging

Message inbox

Rich media

In-app drag-and-drop editor

yes

API

Mobile push notifications

yes

Web push notifications

Personalization & segmentation

Pushwoosh

OneSignal

yes (directly)

Segment filter by events

yes (via tags)

yes

yes

RFM segmentation

Multi-language messaging

yes

Timezone sensitivity

Geo-based notifications

yes

Deep linking

yes

yes

Dynamic content

Paused/active segments

yes

Automated messaging & workflows

Pushwoosh

Automated multichannel workflows builder

yes (Customer Journey Builder)

OneSignal

yes (Journeys)

yes

Event triggers

User reachability check

yes

yes

yes

yes

yes

Time triggers

Assigning tags to users inside the journey

Audience-based entry

yes

Frequency capping

A/B/n testing

yes

Analytics

Pushwoosh

OneSignal

yes

Campaign goal conversion analysis

Real-time reporting

Automated reporting (sent to email)

yes

yes

yes

App usage statistics (DAU, MAU)

App revenue metrics (conversions, revenue, ARPU)

A/B/n tests analytics

Direct and influenced outcomes analysis

yes

Sent, delivered, opened, clicked/CTR

yes

Campaign statistics

yes

Extra features

Pushwoosh

yes (AI Composer)

AI-generated push notifications

OneSignal

yes (Optimal time)

yes

Intelligent delivery

yes

User-centric delivery (the same notification can be delivered for mobile and web)

yes

Push templates

yes

In-app templates

Silent push

yes

Pricing

Pushwoosh

Pricing model

number of devices

OneSignal

number of devices

Number of user journeys

unlimited

3 on the Growth plan and 20 on the Professional plan

yes

Free plan

Self-service plan

yes

Free trial

yes

Pushwoosh has evolved far beyond pushes yet is still the industry leader

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push notifications per second

Up to 100%

5k to 500k

push-to-gateway delivery rate

99.9%

service uptime guaranteed

Most relevant real-time analytics

Data privacy policy

Pushwoosh analytics is based on historical data, not predictions. Unlike the competitors, we don’t charge an extra for off-the-shelf solutions that don’t guarantee any sustainable results.

Pushwoosh stores and processes all data on its own hardware servers in the US and Germany. For our European customers, we guarantee GDPR compliance.