Pushwoosh vs Braze

All the power. A fraction of the price

Enterprise-grade journeys, omnichannel messaging, and advanced segmentation with transparent pricing from $0/mo and integration in days, not months

All the power. A fraction of the price

What is Pushwoosh

Customer engagement platform that turns user data into revenue. Push, in-app, email, SMS, WhatsApp - all channels in one place. Visual journey builder, smart segmentation, and an AI copilot that optimizes campaigns for revenue automatically. Free plan, no feature gates, transparent pricing.

80K+
Brands worldwide
500K/sec
Push throughput
99.9%
Uptime SLA
1 year
Event data retention

Why teams switch from Braze

Predictable pricing

Braze uses opaque data-point billing with unpredictable annual costs of $60K-100K+. Pushwoosh charges by the number of devices from $0/mo with no data-point fees and no surprise invoices.

Easier and faster

Braze onboarding typically takes 6+ weeks and requires developer resources throughout. Pushwoosh SDK integration takes 2-10 days and no-code campaign setup means marketers can launch without dev support.

Full journey flexibility

Braze Canvas limits how event attributes can be used inside flows. With Pushwoosh, any event attribute is available at any step in your journey, and you can edit active campaigns without stopping them.

Self-serve, free plan included

Braze requires an enterprise sales process with no free plan. Pushwoosh offers a free plan up to 1K MAU and self-serve sign-up so your team can start building immediately.

Full feature-by-feature comparison

The complete picture. Every capability side by side so you can decide based on facts, not marketing.

FeaturePushwooshBraze
1. CHANNELS & FEATURES
Push notificationsyesyes
High-speed push (up to 500K/sec)yesno
Emailyesyes
In-app messagingyesyes
SMSyes (out of the box)yes (via webhooks)
WhatsAppyesyes (via webhooks)
In-app drag-and-drop editoryesyes
2. SEGMENTATION & PERSONALIZATION
Build-and-launch segmentation (on campaign canvas)yesno
RFM segmentationyesno
Timezone sensitivityyesyes
Silent hours / Quiet hoursyesyes
Dynamic content (no-code)yesno (Liquid only)
3. AUTOMATED MESSAGING & WORKFLOWS
Visual multichannel journey builderyes (Customer Journey Builder)yes (Canvas)
A/B testingunlimited A/B/nyes
AI messaging serviceyes (ManyMoney AI)no
Channel reachability checkyesyes
Scheduled and recurring campaigns (fully automated)yesyes
Dynamic time delayyesno
Multiple entry triggers in one campaignyes (2+)yes
Control campaign flow based on eventyeslimited (event attr restrictions)
Edit live campaigns without stoppingyeslimited
Track all campaign goals (incl. pre-message)yespost-message only
4. ANALYTICS
Delivery metrics (sent, delivered, opened, CTR)yesyes
Individual message metrics on canvasyesyes
App usage statistics (DAU, MAU)yesyes
App revenue metrics (conversions, revenue, ARPU)yesyes
Customizable dashboardsyesyes
User retention curve graphyesno
Campaign goal conversion analysisyesyes
Data retention periodunlimited by requestcustom
5. PRICING & PLANS
Free plan availableyes (up to 1K MAU)no
Pricing metricMAU / devicesdata points + MAU
No feature gating across plansyes (all features on all plans)no (enterprise-only features)
All channels included in base priceyesyes
Email sends included in MAU bundleyes (20/MAU/mo)separate allocation
AI copilot included in all plansyes (ManyMoney AI)no
Feature
1 / 41
1. CHANNELS & FEATURES
Pushwoosh
Braze
Feature
2 / 41
Push notifications
Pushwoosh
yes
Braze
yes
Feature
3 / 41
High-speed push (up to 500K/sec)
Pushwoosh
yes
Braze
no
Feature
4 / 41
Email
Pushwoosh
yes
Braze
yes
Feature
5 / 41
In-app messaging
Pushwoosh
yes
Braze
yes
Feature
6 / 41
SMS
Pushwoosh
yes (out of the box)
Braze
yes (via webhooks)
Feature
7 / 41
WhatsApp
Pushwoosh
yes
Braze
yes (via webhooks)
Feature
8 / 41
In-app drag-and-drop editor
Pushwoosh
yes
Braze
yes
Feature
9 / 41
2. SEGMENTATION & PERSONALIZATION
Pushwoosh
Braze
Feature
10 / 41
Build-and-launch segmentation (on campaign canvas)
Pushwoosh
yes
Braze
no
Feature
11 / 41
RFM segmentation
Pushwoosh
yes
Braze
no
Feature
12 / 41
Timezone sensitivity
Pushwoosh
yes
Braze
yes
Feature
13 / 41
Silent hours / Quiet hours
Pushwoosh
yes
Braze
yes
Feature
14 / 41
Dynamic content (no-code)
Pushwoosh
yes
Braze
no (Liquid only)
Feature
15 / 41
3. AUTOMATED MESSAGING & WORKFLOWS
Pushwoosh
Braze
Feature
16 / 41
Visual multichannel journey builder
Pushwoosh
yes (Customer Journey Builder)
Braze
yes (Canvas)
Feature
17 / 41
A/B testing
Pushwoosh
unlimited A/B/n
Braze
yes
Feature
18 / 41
AI messaging service
Pushwoosh
yes (ManyMoney AI)
Braze
no
Feature
19 / 41
Channel reachability check
Pushwoosh
yes
Braze
yes
Feature
20 / 41
Scheduled and recurring campaigns (fully automated)
Pushwoosh
yes
Braze
yes
Feature
21 / 41
Dynamic time delay
Pushwoosh
yes
Braze
no
Feature
22 / 41
Multiple entry triggers in one campaign
Pushwoosh
yes (2+)
Braze
yes
Feature
23 / 41
Control campaign flow based on event
Pushwoosh
yes
Braze
limited (event attr restrictions)
Feature
24 / 41
Edit live campaigns without stopping
Pushwoosh
yes
Braze
limited
Feature
25 / 41
Track all campaign goals (incl. pre-message)
Pushwoosh
yes
Braze
post-message only
Feature
26 / 41
4. ANALYTICS
Pushwoosh
Braze
Feature
27 / 41
Delivery metrics (sent, delivered, opened, CTR)
Pushwoosh
yes
Braze
yes
Feature
28 / 41
Individual message metrics on canvas
Pushwoosh
yes
Braze
yes
Feature
29 / 41
App usage statistics (DAU, MAU)
Pushwoosh
yes
Braze
yes
Feature
30 / 41
App revenue metrics (conversions, revenue, ARPU)
Pushwoosh
yes
Braze
yes
Feature
31 / 41
Customizable dashboards
Pushwoosh
yes
Braze
yes
Feature
32 / 41
User retention curve graph
Pushwoosh
yes
Braze
no
Feature
33 / 41
Campaign goal conversion analysis
Pushwoosh
yes
Braze
yes
Feature
34 / 41
Data retention period
Pushwoosh
unlimited by request
Braze
custom
Feature
35 / 41
5. PRICING & PLANS
Pushwoosh
Braze
Feature
36 / 41
Free plan available
Pushwoosh
yes (up to 1K MAU)
Braze
no
Feature
37 / 41
Pricing metric
Pushwoosh
MAU / devices
Braze
data points + MAU
Feature
38 / 41
No feature gating across plans
Pushwoosh
yes (all features on all plans)
Braze
no (enterprise-only features)
Feature
39 / 41
All channels included in base price
Pushwoosh
yes
Braze
yes
Feature
40 / 41
Email sends included in MAU bundle
Pushwoosh
yes (20/MAU/mo)
Braze
separate allocation
Feature
41 / 41
AI copilot included in all plans
Pushwoosh
yes (ManyMoney AI)
Braze
no

Only at Pushwoosh: AI copilot that drives 40% revenue growth in 90 days

Autonomous AI that launches campaigns, finds high-intent customers, and optimizes for revenue in real-time. Proven results from fintech and food delivery apps.

  • 3x campaign velocity (9 to 27 per quarter)
  • 11.8% conversion on AI-identified segments
  • Real-time optimization (kills losers in 48h)
  • 47 A/B tests running simultaneously
Play

Data privacy and security

Enterprise buyers require compliance at every level. Pushwoosh is built for organizations that cannot compromise on data protection.

ISO 27001:2022 CertifiedISO 27001 CertifiedGDPR CompliantData Privacy FrameworkHIPAA CompliantSOC 2 CertifiedOWASP Compliant

Own hardware in US and EU

Pushwoosh operates on private hardware servers located in the United States and Germany. Your data never leaves certified infrastructure.

99.9% uptime SLA

Enterprise-grade reliability backed by contractual SLA. Available with DPA, MSA, and SLA agreements to meet your legal and procurement requirements.

Private cloud and SSO

Private cloud deployment available for enterprise accounts. SSO support included. HIPAA and SOC 2 compliance for regulated industries.

See why teams choose Pushwoosh over Braze

Get a personalized walkthrough of Pushwoosh capabilities for your use case. Our team will show you how to migrate from Braze and what results you can expect in the first 90 days.

  • Transparent device-based pricing from $0/mo, no data-point fees
  • SDK integration in 2-10 days with no-code campaign setup for marketers
  • Full journey flexibility to use any event attribute at any step

Talk to an expert

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