Respond immediately to triggered events
Update User Profiles and send personalized offers
Synchronize your messages across the channels
40% of customers will spend more than they planned if the experiences are highly personalized to them
BCG
Segment your audience by their previous activity
Send a message when a customer leaves
some unpurchased items in the cart
Remind your customer of the items they have saved to wishlist but haven’t put them in the cart
Promote the product your customer has viewed but has neither favorited nor put it in the cart
Specify a date or a time frame when a customer made their latest purchase
Segment users based on how long it’s been since they last opened your app
Target customers who made a purchase on a certain date or a certain period of time ago
Track your most (or least) frequent customers to increase your conversions and revenue
Target the customers who consider purchasing any specific item
Launch dedicated campaigns for users who have added a certain item to their favorites
Keep communicating with those who have opened your push. Reach out to those who have not via alternative channels
Exclude users who have disallowed push notification sending from your campaigns. Try to reach them via email.
Differentiate your further communication with those who have clicked on your offer and those who have not