Lifecycle Marketing Strategy for Mobile Apps

Lifecycle marketing has been there all along, it seems — a buzzword for some, a cornerstone of success for others. Here, we go beyond mere buzzwords and delve into action. The action that we, marketers, crave especially in 2024, as the shift from acquisition-focused to retention-focused strategies has become an unavoidable necessity.

Have you been implementing the lifecycle approach for a while? Are you striving to achieve optimal results through this strategy?

This ebook will help you bring clarity and structure to the scattered tactics of lifecycle marketing. We’ll help you craft an integrated strategy that seamlessly aligns with every stage of your mobile user lifecycle.

The tips and techniques shared in this ebook are drawn from the insights and successes of Pushwoosh's top customers. But don't just take our word for it; we've also consulted with five leading experts in mobile app marketing, who provide additional food for thought to refine your strategy.

Join us to bring lifecycle marketing to life in your organization and unlock the full potential of your mobile app marketing endeavors.

The customer lifecycle typically begins with acquisition. However, in the realm of mobile user communication, we shift the beginning of the journey to the point where a user has installed an app.

Stage 1:
Onboarding

Stage 4:
Retention & Loyalty

Stage 2:
Engagement

Stage 5:
Re-Engagement & Re-Activation

Stage 3:
Conversion

Thus, the user lifecycle goes from installation to onboarding, registration, activation, engagement, conversions, repeat purchases, retention, loyalty, and, if necessary, re-engagement and reactivation. We cover these points within the five key stages:

Better-targeted communication

Optimal timing for higher CTRs and conversions

Personalized experiences that boost user engagement and satisfaction

Increased conversions at every stage of the user journey

Enhanced retention & long-term loyalty

Improved ROI

Ground for data-driven optimization

The goal of lifecycle marketing is to create a coordinated "always-on" messaging strategy that spans the entire app user journey. Through coordinated efforts, you can achieve your tactical and strategic goals.

Eager to see real numbers? You can find them in the complete version of the ebook!

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