Pushwoosh segmentation tools help you reach your users with the most relevant offer based on their unique preferences and behavior.
Marketing segmentation software to engage more users
Trusted by companies that push their limits
Pushwoosh is designed to streamline your workflow, not to complicate it.
Reach the right audience with the right offer
- Multilanguage communications
- Automated re-engagement
- Repeated purchases
- Loyalty programs
Segment your users by country, favorite team, subscription plan, or other attributes to deliver the most relevant content.
Best for:
Best for:
First-class customer experience
- Re-engaging inactive users
- Transactional messages
- Incentives based on previous behavior
- Product recommendations
Behavior-based customer segmentation enables personalized experiences to win new customers and retain existing ones.
Best for:
Best for:
When we've personalized our content to specific segments of our audience, we've seen a significant increase in CTR compared to non-personalized content. This suggests that our audience is more likely to engage with content tailored to their interests and needs
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Ori Matarasso
CMO @ AvaTrade
Location-based segmentation
Send hyperlocal targeted messages based on a user's physical location: towns, neighborhoods, or street corners. Deliver contextual, geo-targeted offers relevant to users' immediate surroundings.
Best for:
Best for:
- Discounts near your location
- Services in a new user location
- Neighborhood-based alerts
- Weather-triggered notifications
- Offline event engagement
AI-powered marketing segmentation feature enables more accurate targeting, reflecting predictive analytics and real-time changes in buyer behavior.
Best for:
Best for:
- Loyalty programs
- Incentives based on user cohort (champions, loyal, etc.)
- Personalized retention campaigns
RF(M) segmentation
Measure your impact
Gain granular insights into your customer engagement via Pushwoosh Dashboards. Track opens, clicks, UTM analyses, deep link interactions, and more to turn data into actionable strategies for your marketing segmentation.
Thanks to Pushwoosh, we are able to reach an individual user in a precise way, offering them personalized content suitable to their tastes.
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Enrico Antonini
Customer data platforms and data streaming
Marketing analytics/MMP
Product analytics
Marketing automation
Analytics
Seamlessly integrate and sync audience data from your favorite software.
Send your segments to Pushwoosh from other tools
In-app purchases
CMS/Low-code platforms
Reach
and your entire user base
and your entire user base
Know exactly when, where, how, and who to target with your messages using advanced marketing segmentation software.
Track customer movement between segments and funnel stages in real time. Deliver personalized communication via their preferred or most effective channel
Track customer movement between segments and funnel stages in real time. Deliver personalized communication via their preferred or most effective channel
Mobile and web channels
Real-time segmentation
Trigger events and scheduling
Track & react to users' clicks and conversions
Laura personally
Max personally
Emily personally
Know exactly when, where, how, and who to target with your messages using advanced marketing segmentation software.
Track customer movement between segments and funnel stages in real time. Deliver personalized communication via their preferred or most effective channel
Track customer movement between segments and funnel stages in real time. Deliver personalized communication via their preferred or most effective channel
Mobile and web channels
Real-time segmentation
Trigger events and time scheduling
Track & react to push notification open
Laura personally
Reach
and your entire user base
and your entire user base
Max personally
Emily personally
Analyze user behavior with extended 365-day historical data for the most relevant communication.
Historical data
Use built-in trigger events to start using behavioral data right away.
Easy to start
Perfect for one-time messages and fully automated campaigns.
Flexible to your needs
Build custom audiences in Pushwoosh’s visual segment builder for precise targeting and personalization.
Audience creation
Deliver personalized messages based on user devices, OS, languages, and other zero- and first-party data.
Advanced personalization
Autosend messages in response to real-time user behavior, such as push notification opens, screen views, and in-app interactions.
Marketing automation
Empowering segmentation tools
Brilliant tool for automating customer engagement! It has some great options to make hyper-personalized messages based on customer interactions and touch-points. We have created multiple journeys to increase our funnel conversions.
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Sushant K.
Pushwoosh Customer Journey Builder has improved over time and now is one of the best and easy-to-implement user journeys we’ve used.
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Mark Astrin,
Product & Development Manager
Product & Development Manager
We switched to Pushwoosh because the platform integrates all digital marketing channels with CRM: email, SMS, mobile push, loyalty.
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Camilo Andrés L.,
Loyalty and Digital Media Analyst
Loyalty and Digital Media Analyst
This is what our clients say
Easy yet powerful, even for beginners
Success stories from Pushwoosh users
Instead of focusing solely on remarketing, Bladestorm started sending recurring pushes to current users. This led to a 16.62% MAU increase and higher revenue. The success came from consistent messaging, reasonable offers, and smart onboarding of recently active users.
Game app developer boosted revenue by 4.58% with targeted pushes
HungryNaki turned its growing user base into high-value customers with personalized, multilingual push notifications. The team leveraged marketing segmentation tools to target users based on behavior—homepage visits, menu views, order additions, and more.
Food delivery app increased DAU ×10 with behavior-based pushes
AvaTrade created a dedicated messaging flow with Pushwoosh Customer Journey Builder, sending deeply personalized pushes. The result was a 9.4x higher CTR than the industry benchmark. A series of pushes combined with in-app reminders moved 12% of anonymous users to registering real accounts.
Online broker sees 12% conversion growth with an omnichannel approach
Omada’s Almowafir app turned occasional discount shoppers into loyal customers with automated messaging, applying behavior segmentation. The personalized approach throughout the customer lifecycle proved effective in increasing Day 30 retention by 4% and converting almost two-thirds of users to the target action.
Coupon app achieves 67.4% conversion rate with behavior-based messaging
Amplify your messaging campaigns and drive more revenue through meaningful and effective customer communication:
Get actionable business insights with Pushwoosh
Create omnichannel experiences combining push notifications, in-apps, WhatsApp, SMS, and email.
Elaborate personalized customer journeys matching each user’s interests and behavior.
Reduce churn, deepen user engagement, increase retention, and improve customer lifetime value.
Consolidate and activate all your user data on one CDP. Enhance your marketing efficiency and report on your achievements.
FAQ
Pushwoosh is ideal if you need advanced, multichannel segmentation with the ability to target users based on real-time and historical data. With Pushwoosh, you can manage all your audience data in one place and deliver personalized messages through the optimal channel based on the specific goals of each marketing campaign: push notifications, in-app messages, email, SMS, and WhatsApp. It’s a strong choice for businesses focused on personalized communication that drives revenue.
Pushwoosh allows you to segment users using a variety of data points, including demographics, device type, location, language, and behavioral data such as in-app actions, purchase history, or interactions with your messaging campaigns. With Pushwoosh’s advanced segment builder, you can layer conditions and use logical operators (e.g., AND/OR) to define highly specific and dynamic user groups for precise targeting and highly personalized campaigns.
Yes, Pushwoosh supports real-time segmentation, keeping your marketing segments up-to-date and allowing you to respond instantly to users’ actions and behaviors within your app or website. Additionally, you can create segments using historical data, such as past purchases, engagement trends, or completed events, to target users based on their long-term behavior. This combination of real-time and historical segmentation ensures precise targeting for both immediate and strategic campaigns.
Pushwoosh integrates with third-party CRM and analytics platforms like Adjust, Amplitude, and Appsflyer, enabling seamless import of user data. Additionally, you can use Pushwoosh API or SDKs to sync data directly from your app or backend systems, ensuring real-time updates and accuracy in your audience segmentation.
All Pushwoosh customers can access all segmentation features, creating and managing segments based on user attributes, behaviors, and engagement across multiple channels. As your data and audience increase, Pushwoosh can handle large volumes of users while maintaining segmentation accuracy and performance.
To start using segmentation tools in Pushwoosh, simply sign up and follow the onboarding steps to get started. Using Default Tags and Events, you can create marketing segments as soon as your customer data is synced with Pushwoosh.