Get the story to readers first with Pushwoosh
Send breaking news to phones, browsers and inboxes the minute it's published, and keep editorial alerts and promo pushes from drowning each other out.
Publishers and broadcasters that send 101M+ messages a day with Pushwoosh
Why speed and relevance matter for news alerts
A content personalization platform for every story you publish
Readers follow different topics, open the app at different times and use different devices. Pushwoosh sends each story to the readers who follow it, on the channel they actually use.
Deliver breaking news in minutes
Send to millions of devices at once, straight from your CMS through the API. GB News sends 12 million pushes a day this way.
Grow web push subscribers without the app
Ask for permission with a bell button or a custom prompt after a reader has read a story, not on the first page load.
Put the photo in the notification
Attach images on iOS, Android and web, GIFs on Android, and video or audio on iOS. The picture often does more than the headline.
Refresh the feed in the background
A silent push tells the app to update stories or episodes in the background, without showing anything to the reader.
Keep alerts for readers who turned push off
Save weather warnings, live updates and important stories in an in-app inbox, with or without a push.
Show live scores on the lock screen
A Live Activity shows the score and key moments on the iOS lock screen and in the Dynamic Island, so fans follow the game without opening the app.
Reach Android readers without Google services
Huawei phones without Google Play services and Amazon Fire devices get the same push from the same campaign.
Newsletters and headline tests on the same platform
Fill newsletters from your RSS feed
Connect an RSS or Atom feed, and the latest articles fill the News block in email and the news feed preset in push at the moment you send. The feature is in beta.
Let the best headline win on its own
Write two or more push headlines, and the journey sends more and more traffic to the one readers open most. There's no fixed test window to wait out.
One media marketing automation platform, from first visit to paying subscriber
Pushwoosh works with the whole reader lifecycle, offering publishers various channels and tools that fit each step best. Every message is based on the same customer profile.
Grow
Turn site visitors into web push subscribers with push permission prompts, and collect newsletter sign-ups by email in the customer journey builder.
Deliver
Send breaking news by mobile push straight from your CMS through the API, and reach Huawei and Amazon devices with alt-store push.
Engage
Send stories by topic with advanced segmentation, keep alerts in the Message Inbox, personalize the daily digest with dynamic content and alert readers in their own language.
Monetize
Invite engaged readers to subscribe with in-app messages in an automated customer journey.
Measure
See which alerts bring readers back in analytics.
Why newsrooms pick Pushwoosh as their audience engagement platform
Speed at newsroom scale
Editors send from their CMS through our API, and the alert goes out to millions of devices at once. wetter.com sends 5 million location-based weather alerts a day to 10.3 million push subscribers, each matched to the reader’s location, language and alert settings. These personalized alerts average a 2.6–4.9% CTR.
When evaluating Pushwoosh, we were paying attention to speed of pushes, quality of documentation and integration, reliability, uptime of services, and communication between support, tech, and AM, which you meet all of.
Pushwoosh was essential in bringing fans to our World Cup apps. Editorial push notifications, sent through Pushwoosh, enable us to deliver a customized experience and lead to higher engagement.
Pushwoosh is a tool that enables us to improve customer relationships by sending push notifications, in-app messages, and emails. The support is also excellent: they can assist you with any questions or implementations you may require.
Editorial and growth share one channel without burning it
Frequency capping limits how many marketing messages a reader gets across all campaigns. Breaking news goes out through a journey step set to bypass the cap, so promos hit the limit first. On Android, notification channels let readers mute promos and keep breaking news. Once a reader turns alerts off, push can’t reach them anymore, so we treat these limits as part of the newsroom’s job.
One reader across app, browser and inbox
Mobile push, web push, email and the in-app inbox run on one reader profile. A reader who unsubscribes from push in the app can still get the story on the web or in the inbox.
Frequently asked questions
See a breaking news flow built for a newsroom like yours
Tell us how your editors publish and which channels your readers use. On the demo, we'll set up the alert flow with you, from the CMS button to the report on who came back.
Explore related products
iOS Live Activities put an order, a ride or a match on the iPhone lock screen as one live card, started and updated by push. Pushwoosh runs it from the same campaign and Journey as any other message.
Add a language variant to a push, email, SMS, or LINE preset once. Pushwoosh matches the right version to each user's device language automatically, no separate attribute to store or keep in sync.
From sports updates to breaking news to weather alerts and travel updates, seconds can make a huge difference. Our powerful High-Speed Delivery technology allows sending up to 500,000 push notifications per second!
Web push notifications by Pushwoosh — browser-delivered pushes that reach visitors after they leave your site. Any browser, desktop and mobile, plus iOS via PWA. Free to start.
A branded ask that runs before the native browser or OS permission dialog. Default web widgets, a popup you can show more than once, and a mobile pre-permission pattern built from in-app messages.
Reach every Android device, Google Play or not. Pushwoosh delivers your push to Huawei, HarmonyOS, and Amazon Fire devices across FCM, HMS, and ADM — managed from one place, with fallback to email, SMS, and WhatsApp.