Why Pushwoosh
Customer Journey
One visual tool to map out campaigns, communicate across mobile and web, segment, analyze and experiment
Mobile push
The most advanced and efficient push notification solution, according to our long-term customers
Web push
Reach any segment of your web audience via desktop and mobile browsers
In-app messaging
The best solution on the market with a no-code in-app message builder
Email
An accessible email marketing tool with a visual builder to add another dimension to your messaging
SMS
Use text messaging along with push notifications and emails to optimize costs.
WhatsApp
Add a human touch to your campaigns with conversational WhatsApp messaging.
API
Offload your dev team and streamline messaging.
Actionable CDP
Synchronize & activate your customer data with CDP features for mobile apps
Audience segmentation
Build precise segments with ease using multilayered segmentation tools
Integrations
Power up your Pushwoosh campaigns with data from your favorite tools
Data safety
Pushwoosh platform is secure by design — learn how it’s made possible
Gaming
Grow your game app with a powerful solution for user engagement and retention
Fintech & Banking
Promote your fintech & banking products with secure and engaging messaging
Mobility & Delivery
Improve your customer experience with timely communications across the channels
Media
Be the first to inform, be the best to engage your readers with relevant content delivery by Pushwoosh
Subscription-Based Apps
Convert users into long-term subscribers with compelling messaging fueled by Pushwoosh
E-commerce
Meet and exceed your customer expectations from mobile shopping with relevant communications
Blog
Stay tuned for Pushwoosh updates and useful tips on your marketing strategies
Marketing guides & insights
Exclusive data studies, industry benchmarks, and best practices
Webinars
Join free live events and watch on-demand educational videos featuring industry leaders
Product Documentation
Unlock Pushwoosh’s full potential with how-to guides and campaign-focused tips
Developer Documentation
Explore detailed SDK and integration guides, along with API references, to make the most of Pushwoosh
About Pushwoosh
Get to know who we are
Success stories
Explore how companies of various sizes and across industries succeed with Pushwoosh
Pricing
Contact the Team
Request a demo

Push Notification Benchmarks for News & Media Apps

CTRs, opt-in rates, frequency, and how you can make them work in your favor
Download for Free
2023 Data Study
Get your answer by comparing your metrics with news & media apps’ benchmarks:

How effective is your push notification campaign?

CTR, opt-in rate, and number of pushes sent daily
Average and maximum possible metrics in 2023
iOS and Android — how the metrics differ
Based on anonymized per-platform statistics of 110 active news outlets from 9 countries across the globe
Download the study now to get access to exclusive data researched and analyzed by Pushwoosh Team. BONUS: tips to succeed in sending push notifications from YOUR news & media app.
Calculated for the entire sample and for different sizes of news & media apps separately: from <10k subscribers to >1M subscribers