With Pushwoosh, you get enterprise-grade capabilities at a lower price. At that, you only pay for the features you actually use.

Pushwoosh is the most cost-effective Braze alternative

Pushwoosh Customer Journey Builder is one of the best and easiest-to-implement user journeys we’ve used.

Pushwoosh was the ideal solution for our application because of the price point, and its robust features allowed us to replace 2–3 other products, saving our company thousands of dollars.

UI is very easy to understand, and there is no need to be a technical person for it. The options in the control panel are easy to use and designed very well.

Pushwoosh Customer Journey Builder is one of the best and easiest-to-implement user journeys we’ve used.
Logo: Almowafir (Omada)

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Pushwoosh was the ideal solution for our application because of the price point, and its robust features allowed us to replace 2–3 other products, saving our company thousands of dollars.

UI is very easy to understand, and there is no need to be a technical person for it. The options in the control panel are easy to use and designed very well.

Excellent value for money for small, medium, and enterprise businesses

Pushwoosh was .the ideal solution. for our application because of the price point. Its robust features allowed us .to replace 2–3 other products., saving our company thousands of dollars.

“

Pushwoosh's pricing suits every budget and business need

The most decisive advantage of Pushwoosh over Braze is pricing. Braze doesn’t display its pricing publicly. If you wonder how much Braze quotes, the average price for its yearly subscription is known to be $60–100k. For the same functionality, Pushwoosh would charge about $20k a year.

Thus, Pushwoosh appeals to budget-conscious companies that want to keep scaling even during an economic downturn.

Pushwoosh has a free plan, as well as self-service plans. Braze has only enterprise plans.

Pushwoosh offers flexible plans with no extra fees for unused features. In addition to pre-made options for developers and marketers, custom plans are available.

See pricing plans

Pushwoosh charges for the number of devices, not for data points. This makes Pushwoosh a more affordable solution for startups targeting a limited number of app users.

~ $20k

~ $60-100k

Pushwoosh

Braze

Pay 3-5 times less for the same functionality

Fast integration and time-to-value at one-two-three

With Pushwoosh, your marketing campaigns are up and running straight off. Pushwoosh SDK integration takes less time (about one month) in comparison with competitors like Braze (can take more than six weeks). Thus, you can start using the features and expect results faster.

Non-tech teams say Pushwoosh is easy to use (approved by marketers).

Short learning curve with less load on a company's personnel.

Pushwoosh provides a quick setup without a single line of code — start working on your marketing communications right after the integration.

Marketing results

in 6 months

Complete onboarding &
going into production

a few hours

1 month

SDK integration

+36%

4.6%

D30 retention

revenue growth

audience growth

Ease of use

4.4

Ease of use

UI is very easy to understand, and there is .no need. .to be a technical person for it.. The options in the control panel are easy to use and designed very well.

“

Ease of use

4.4

Pushwoosh's campaign builder is subjectively and objectively better

Every element goes under a clear name, so you can easily discover it streamlining your journey-building experience.

You can change starting events for campaigns that are already active.

Mapping out your messaging flows is easy and enjoyable with Pushwoosh Customer Journey Builder:

You can start your campaign either by a segment or an event (you don't have to set up numerous parameters as in Braze Canvas).

You can use attributes of any event included in the journey (not just starting event).

In contrast, Braze Canvas is a less straightforward alternative, and its UI can be difficult to figure out. Moreover, Braze Canvas has limitations in working with event attributes.

Pushwoosh vs. Braze: Comparison in Detail

Supported channels and features

1.

Pushwoosh

Mobile push notifications

yes

yes (up to 500k a second)

yes

Web push notifications

High-speed push notifications (relevant for media and sports)

Braze

Event-triggered multichannel workflows

yes (Customer Journey Builder)

yes

yes (rest API)

yes

yes (technically, via branded webhooks)

yes (via Webhooks)

yes (remote API)

yes

yes (Canvas)

Broadcast notifications

Rich media

Message inbox

In-app messaging

SMS & MMS

API

Personalization & segmentation

Pushwoosh

Braze

Automated messaging & workflows

Pushwoosh

Automated multichannel workflows builder

yes (Customer Journey Builder)

unlimited A/B/n testing via Customer Journey Builder

A/B testing

Braze

yes (Canvas)

A/B testing

yes

yes

yes

yes

Time triggers

Event triggers

API-triggered delivery

Frequency Capping

Analytics

Pushwoosh

Sent, delivered, opened, clicked/CTR

yes

Aggregated statistics on campaigns

Braze

yes

yes

yes

yes (weekly)

yes (daily)

yes (named Real-time data)

yes (named Currents)

yes

App usage statistics (DAU, MAU)

App revenue metrics (conversions, revenue, ARPU)

A/B tests analytics

Automated reporting (sent to email)

Real-time reporting

Extra features

Pushwoosh

Silent push

yes

Push notification preview

Braze

yes

Custom subscription prompts

Predictive Churn

Cross-channel delivery (the same notification can be delivered to different sites or devices, no need to set it up twice for mobile and web)

yes

Pricing

Pushwoosh

Pay for the number of devices

yes

No data points → predictable price plans

Braze

yes

Best value for money for start-ups

Free plan

yes

Pushwoosh has evolved far beyond pushes yet is still the industry leader

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Pushwoosh Data Center Location in Germany

Up to 100%

push-to-gateway delivery rate

99.9%

service uptime guaranteed

5k to 500k

push notifications per second

Most relevant real-time analytics

Data privacy policy

Pushwoosh analytics is based on historical data, not predictions. Unlike the competitors, we don’t charge an extra for off-the-shelf solutions that don’t guarantee any sustainable results.

Pushwoosh stores and processes all data on its own hardware servers in the US and Germany. For our European customers, we guarantee GDPR compliance.

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