Personalization in a few clicks without hours of training
By the way, Pushwoosh provides both options: the Dynamic Content feature and Liquid-based personalization. So, you can choose between a faster, at-your-fingertips tool or an advanced tool.
In comparison, Customer.io uses Liquid—a syntax for both content personalization and defining communication logic. While Liquid offers additional capabilities, it requires time, effort, and prior training. Customer.io doesn't offer a more streamlined tool.
With Pushwoosh's Dynamic Content feature, personalizing your messages is fast and easy:
Personalization data is instantly within reach—just select attributes from the dropdown list;
No need for manual writing. Text placeholders are automatically replaced with the selected attributes;
You can personalize your messages based on both user data and event data;