Enjoy more flexible options for campaign mapping, streamlined messaging personalization, and attractive pricing compared to Customer.io
Pushwoosh: launch flexibly, personalize easily, compared to Customer.io
Pushwoosh Customer Journey Builder is one of the best and easiest-to-implement user journeys we’ve used.
Pushwoosh was the ideal solution for our application because of the price point, and its robust features allowed us to replace 2–3 other products, saving our company thousands of dollars.
The best thing in Pushwoosh is Customer Journey Builder. With its help, we increased the MAU of the GC.SKINS mobile app (B2C) and its ARPU.
Pushwoosh Customer Journey Builder is one of the best and easiest-to-implement user journeys we’ve used.
Logo: Almowafir (Omada)
Logo: Almowafir (Omada)
Pushwoosh was the ideal solution for our application because of the price point, and its robust features allowed us to replace 2–3 other products, saving our company thousands of dollars.
The best thing in Pushwoosh is Customer Journey Builder. With its help, we increased the MAU of the GC.SKINS mobile app (B2C) and its ARPU.
Chosen for personalized communication, even without tech expertise
Map your messaging campaigns in Pushwoosh Customer Journey Builder
Pushwoosh
Customer.io
In contrast, Customer.io's campaign logic is quite rigid.
Pushwoosh offers greater flexibility in campaign launch and logic
One-time and recurring campaigns are set up easily, by selecting dates on the calendar or choosing periodic launches.
Scheduling: easy to set up and full of options
Users can enter the same campaigns by two and more separate triggers.
Two and more entry triggers in one campaign
Create your segments right on the campaign canvas.
Build-and-launch segmentation
Even before a user receives your message.
Track all campaign goals achieved
Split messaging flows based on events, event attributes, event groups, or any combinations of these.
Flexible branching conditions in user journeys
Scheduling is done by assigning timestamp attributes to users, which can be tricky for recurring campaigns.
Scheduled campaigns are challenging to set up
Users can enter campaigns only by one trigger.
Only one entry trigger in a campaign
You should pre-create segments before mapping your campaign.
Segments are set up in a separate workflow
Accomplished goals are only counted after a user receives a message.
Track only post-message goals
You can't split messaging flows based on events or event groups.
Branching is limited to the attributes of a single event
Pushwoosh offers greater flexibility in campaign launch and logic
In contrast, Customer.io's campaign logic is quite rigid.
One-time and recurring campaigns are set up easily, by selecting dates on the calendar or choosing periodic launches.
Scheduling: easy to set up and full of options
Users can enter the same campaigns by two and more separate triggers.
Two and more entry triggers in one campaign
Create your segments right on campaign canvas.
Build-and-launch segmentation
Even before a user receives your message.
Track all campaign goals achieved
Split messaging flows based on events, event attributes, event groups, or any combinations of these.
Flexible branching conditions in user journeys
Scheduling is done by assigning timestamp attributes to users, which can be tricky for recurring campaigns.
Scheduled campaigns are challenging to set up
Users can enter campaigns only by one trigger.
Only one entry trigger in a campaign
You should pre-create segments before mapping your campaign.
Segments are set up in a separate workflow
Accomplished goals are only counted after a user receives a message.
Track only post-message goals
You can't split messaging flows based on events or event groups.
Branching is limited to the attributes of a single event
Personalization in a few clicks without hours of training
By the way, Pushwoosh provides both options: the Dynamic Content feature and Liquid-based personalization. So, you can choose between a faster, at-your-fingertips tool or an advanced tool.
In comparison, Customer.io uses Liquid—a syntax for both content personalization and defining communication logic. While Liquid offers additional capabilities, it requires time, effort, and prior training. Customer.io doesn't offer a more streamlined tool.
With Pushwoosh's Dynamic Content feature, personalizing your messages is fast and easy:
Personalization data is instantly within reach—just select attributes from the dropdown list;
No need for manual writing. Text placeholders are automatically replaced with the selected attributes;
You can personalize your messages based on both user data and event data;
Pushwoosh
Customer.io
Customer.io's pricing structure includes additional fees and hidden costs.
Pushwoosh offers more attractive pricing
Pushwoosh only charges for emails sent.
Unlimited email contacts
Example of pricing calculation for Customer.io:
On Customer.io's Essential plan at $100/month, 5,000 profiles are included, with each email contact counting as a profile.
For instance, if you have 50,000 emails, an additional $0.009 per email results in $405/month. Adding this to the $100/month base cost brings the total to $505/month just for importing email contacts.
On Customer.io's Essential plan at $100/month, 5,000 profiles are included, with each email contact counting as a profile.
For instance, if you have 50,000 emails, an additional $0.009 per email results in $405/month. Adding this to the $100/month base cost brings the total to $505/month just for importing email contacts.
Customer.io offers 5,000 free profiles in their Starter plan. An email contact counts as a profile.
Overage charge of $0.009 for each additional contact
Customer.io charges for API calls, making costs unpredictable and likely to increase as the user base grows.
Additional fees for API calls to data pipelines
Pushwoosh doesn't limit data queries, making it attractive for scaling businesses.
No hidden costs for data queries
Pushwoosh offers predictable pricing
Pushwoosh only charges for emails sent.
Unlimited email contacts
Pushwoosh doesn't limit data queries, making it attractive for scaling businesses.
No hidden costs for data queries
Customer.io offers 5,000 free profiles in their Starter plan. An email contact counts as a profile.
Overage charge of $0,009 for each additional contact
Charges for API calls are unpredictable and tend to increase as the user base grows.
Additional fees for API calls to data pipelines
Example of pricing calculation for Customer.io:
On Customer.io's Essential plan at $100/month, 5,000 profiles are included, with each email contact counting as a profile.
For example, if you have 50,000 emails, an additional $0.009 per email results in $450/month. Adding this to the $100/month base cost brings the total to $550/month just for importing email contacts.
On Customer.io's Essential plan at $100/month, 5,000 profiles are included, with each email contact counting as a profile.
For example, if you have 50,000 emails, an additional $0.009 per email results in $450/month. Adding this to the $100/month base cost brings the total to $550/month just for importing email contacts.
Pushwoosh: next-level marketing analytics
Customizable dashboards for push notifications, emails, in-apps, events, and overall app statistics;
User Retention Curve graph with customizable date range display;
RFM (Recency, Frequency, Monetary) grid with the option to use the resulting user segments in communication campaigns.
Dashboards
Retention curve
RFM
Pushwoosh offers advanced analytics capabilities, including features not available in Customer.io:
Pushwoosh vs. Customer.io: comparison in detail
Integration
1.
Pushwoosh
SDK
yes
yes
yes
yes
APIs
Customer.io
Supported channels and features
2.
Pushwoosh
Mobile push notifications
yes
yes
up to 500k a second
no
yes
yes
Web push notifications
High-speed push notifications
Customer.io
Email
yes
yes
yes
yes
yes
yes
yes
yes
SMS
WhatsApp
In-app messaging
Slack
no
yes
Automated messaging & workflows
3.
Pushwoosh
Automated multichannel workflows builder
yes (Customer Journey Builder)
yes
Channel reachability check
Customer.io
yes (Journeys)
no
yes
Global frequency capping
no
yes (fully automated)
yes (limited automation)
yes (fully automated)
yes
yes
yes, A/B testing
yes, unlimited A/B/n testing
yes
no
yes (limited automation)
Scheduled campaigns
Recurring campaigns
Time delay
A/B testing
Dynamic time delay
yes
yes
Segment triggers
yes
yes
Event triggers
yes (through user tags)
yes (as a separate flow element)
Object triggers
yes (through user tags)
yes (as a separate flow element)
Relationship triggers
Segmentation
4.
Pushwoosh
Build-and-launch segmentation (set on campaign canvas)
yes
yes
yes
no
no
no
RFM segmentation
Assigning user tags throughout a messaging flow
Customer.io
Segmentation based on user behavior
yes
yes
yes
yes
Segmentation based on user data
Import of segments from 3rd-party services
yes
yes
Personalization
5.
Pushwoosh
Timezone sensitivity
yes
yes
Silent hours
Customer.io
no
no
yes
Dynamic content
no
yes
yes
no
yes
yes
yes
yes
yes
Liquid-based personalization
Timezone sensitivity
Deep linking
Multi-language messaging
Analytics
6.
Pushwoosh
Individual message metrics on canvas
yes
yes
App usage statistics
Customer.io
no
no
yes
App revenue metrics (conversions, revenue, ARPU)
no
yes
yes
yes
Delivery metrics (sent, delivered, opened, CTR, etc.)
Campaign overview statistics
Customizable dashboards
no
yes
yes
User retention analytics (User Retention Curve graph)
no
yes
Leaderboard (shows which campaigns got the highest and the lowest metrics)
yes
no
Extra features
7.
Pushwoosh
Silent push
yes
yes
Best time to send option (a message will be delivered when a user is most likely to engage)
Customer.io
no
no
Custom subscription prompts for web push notifications
yes
no
yes
no
no
Cross-channel delivery (the same notification can be delivered to different sites or devices, no need to set it up twice for mobile and web)
Message inbox
yes