Firebase no longer meeting your needs? Scale your app with Pushwoosh—a customer engagement platform with unlimited user segmentation and advanced messaging automation.
Pushwoosh: a feature-rich alternative to Firebase at a reasonable price
Pushwoosh is simply amazing because the platform offers a complete user interface that can be used to create, schedule and manage push notifications with a lot of features
Pushwoosh was the ideal solution for our application because of the price point, and its robust features allowed us to replace 2–3 other products, saving our company thousands of dollars.
Any startup that wants a simple way to manage push notifications would benefit from using Pushwoosh.
Pushwoosh is simply amazing because the platform offers a complete user interface that can be used to create, schedule and manage push notifications with a lot of features added. Logo: Bantoa
Pushwoosh was the ideal solution for our application because of the price point, and its robust features allowed us to replace 2–3 other products, saving our company thousands of dollars.
Any startup that wants a simple way to manage push notifications would benefit from using Pushwoosh.
Logo: Map Your City
Logo: Map Your City
Chosen by businesses seeking strategic user engagement
Pushwoosh and Firebase are different classes of systems
SaaS
Self-sufficient
Dedicated customer engagement tool
Fully automated
BaaS
Dependent on the Google Ecosystem
Need extra tools
Limited automation
Pushwoosh and Firebase are different classes of systems
Swipe to see more
SaaS
Self-sufficient
Dedicated customer engagement tool
Fully automated
BaaS
Dependent on the Google Ecosystem
Need extra tools
Limited automation
Firebase suits small apps, but as your audience and data needs grow, Pushwoosh becomes the better choice.
Pushwoosh
Firebase
Pushwoosh is an omnichannel provider
You can seamlessly use six mobile and web channels right out of the box.
Provides comprehensive set of channels
For your cross-channel messaging flows, integrate all channels or choose just one or two that you need.
Automated cross-channel campaigns
Push
Web push
In-app
Email
Map and streamline your campaigns, perform reachability checks, and analyze the performance of each channel.
All channels are managed in one tool
SMS
WhatsApp
Push
Web push
In-app
You can only send push and web notifications and in-app messages.
Provides only three channels
You have to set separate messaging campaigns with push notifications and in-app messages.
Can't configure cross-channel campaigns
Pushes are managed in Firebase Cloud Messaging while in-apps are managed in Firebase In-app Messaging, which complicates the workflow.
Channels are set in different tools
Pushwoosh is an omnichannel provider
You can seamlessly use six mobile and web channels right out of the box.
Provides comprehensive set of channels
For your cross-channel messaging flows, integrate all channels or choose just one or two that you need.
Automated cross-channel campaigns
Push
Web push
In-app
Email
Map and streamline your campaigns, perform reachability checks, and analyze the performance of each channel
All channels are managed in one tool
SMS
WhatsApp
Push
Web push
In-app
You can only send push and web notifications and in-app messages.
Provides only three channels
You have to set separate messaging campaigns with push notifications and in-app messages.
Can't configure cross-channel campaigns
Pushes are managed in Firebase Cloud Messaging while in-apps are managed in Firebase In-app Messaging, which complicates the workflow.
Channels are set in different tools
Master campaign automation with Pushwoosh Customer Journey Builder
Pushwoosh
Firebase
Pushwoosh's UI and UX are suitable for both tech and marketing teams
Pushwoosh is a fully automated visual tool for entire messaging campaigns
Map your campaigns by combining user journey elements on a canvas.
Drag-and-drop visual tool
Define user segments and apply them for targeting, all inside Pushwoosh.
Build-and-launch targeting
Set as many scheduled and recurring push notifications as you need.
Boundless timing options
Respond to a user’s behavior in real time by setting event triggers.
Fully automated event-triggered messaging
Set the entire messaging flow logic (refine segments throughout the flow, send follow-up notifications, set time delays, etc.)
Entire messaging flow logic
You don’t have any builder to map your campaigns.
No visual tool
You have to import user segments from other Google products: Google Analytics and BigQuery.
Extra tools needed for targeting
You can set unlimited scheduled pushes while recurring notifications are limited to 10 per project.
Limited timing options
For event-triggered messages, you need to work with Google Cloud Functions.
Extra coding for event-triggered messaging
You can’t set the entire messaging flow logic, only for simple one-step campaigns.
No messaging flow logic
Pushwoosh is a fully automated visual tool for entire messaging campaigns
Map your campaigns by combining user journey elements on a canvas.
Drag-and-drop visual tool
Define user segments and apply them for targeting, all inside Pushwoosh.
Build-and-launch targeting
Set as many scheduled and recurring push notifications as you need.
Boundless timing options
Respond to a user’s behavior in real time by setting event triggers.
Fully automated event-triggered messaging
Set the entire messaging flow logic (refine segments throughout the flow, send follow-up notifications, set time delays, etc.)
Entire messaging flow logic
You don’t have any builder to map your campaigns.
No visual tool
You have to import user segments from other Google products: Google Analytics and BigQuery.
Extra tools needed for targeting
You can set unlimited scheduled pushes while recurring notifications are limited to 10 per project.
Limited timing options
For event-triggered messages, you need to work with Google Cloud Functions.
Extra coding for event-triggered messaging
You can’t set the entire messaging flow logic, only for simple one-step campaigns.
No messaging flow logic
Pushwoosh
Firebase
With Pushwoosh, you can be certain about your final costs. Can you expect the same level of certainty with Firebase?
Pushwoosh offers predictable pricing
Know exactly what you pay each month with access to all platform built-in features.
Pay within a transparent monthly plan
Example of an unclear pricing for segmentation in Firebase:
With BigQuery, that is used for audience creation, you're charged $6.25 per 1 TiB of queries (once you exceed the initial quota). However, it's challenging to determine 🧐 how this 1 TiB translates into the number and complexity of audiences. This makes Firebase pricing unattractive for apps with larger user bases.
With BigQuery, that is used for audience creation, you're charged $6.25 per 1 TiB of queries (once you exceed the initial quota). However, it's challenging to determine 🧐 how this 1 TiB translates into the number and complexity of audiences. This makes Firebase pricing unattractive for apps with larger user bases.
Firebase’s messaging tool (FCM) is free, but infrastructure products and database usage are paid-as-you-go.
Pay-as-you-go for additional solutions
You’ll get charged extra if you go over the limits for database queries and function invocations.
Costs can escalate based on the number and complexity of audiences
Limitless segmentation is already included: you don't have to pay for data queries, as you use a single internal database.
No hidden costs for segmentation
Pushwoosh offers predictable pricing
Know exactly what you pay each month with access to all platform built-in features.
Pay within a transparent monthly plan
Limitless segmentation is already included: you don't have to pay for data queries, as you use a single internal database.
No hidden costs for segmentation
Firebase’s messaging tool (FCM) is free, but infrastructure products and database usage are paid-as-you-go.
Pay-as-you-go for additional solutions
You’ll get charged extra if you go over the limits for database queries and function invocations.
Costs can escalate based on the number and complexity of audiences
Example of an unclear pricing for segmentation in Firebase:
With BigQuery, that is used for audience creation, you're charged $6.25 per 1 TiB of queries (once you exceed the initial quota). However, it's challenging to determine 🧐 how this 1 TiB translates into the number and complexity of audiences. This makes Firebase pricing unattractive for apps with larger user bases.
With BigQuery, that is used for audience creation, you're charged $6.25 per 1 TiB of queries (once you exceed the initial quota). However, it's challenging to determine 🧐 how this 1 TiB translates into the number and complexity of audiences. This makes Firebase pricing unattractive for apps with larger user bases.
Pushwoosh
Firebase
Pushwoosh offers an advanced segmentation tool
Set user properties and events directly within the product and combine them in Pushwoosh Segment Builder; No need for external databases.
Built-in segmentation tool
Assign tags, set segment splitters, and event triggers right in the course of the user journey.
Real-time user segmentation
Use behavior filters right away in you audience creation and set advanced frequency conditions.
Straightforward use of behavioral filters
Pushwoosh Segment Builder
You need to set user properties and events in other Google products (Google Analytics and BigQuery) and then import them in FCM console.
Need extra tools
You have to organize user segments prior to engagement.
Can’t define segments in the course of the user journey
Before using a behavioral filter, you need to pre-build it as a user property. Moreover, you can’t set advanced frequency conditions.
Behavioral filters are complicated to use
Pushwoosh offers an advanced segmentation tool
Set user properties and events directly within the product and combine them in Pushwoosh Segment Builder; No need for external databases.
Built-in segmentation tool
Assign tags, set segment splitters, and event triggers right in the course of the user journey.
Real-time user segmentation
Use behavior filters right away in you audience creation and set advanced frequency conditions.
Straightforward use of behavioral filters
You need to set user properties and events in other Google products (Google Analytics and BigQuery) and then import them in FCM console.
Need extra tools
You have to organize user segments prior to engagement.
Can’t define segments in the course of the user journey
Before using a behavioral filter, you need to pre-build it as a user property. Moreover, you can’t set advanced frequency conditions.
Behavioral filters are complicated to use
Pushwoosh Segment Builder
Pushwoosh
Firebase
Pushwoosh provides better tech support and documentation
Customer-focused experts dedicated to providing exceptional service and resolving issues with personalized care.
Support Team available 24/7: first response within 1 hour
Documentation is clear and regularly updated.
User-friendly documentation
According to public client reviews, there are occasional mentions of slower response times with Firebase support.
Customer support is slower
According to public client reviews, Firebase documentation is outdated and hard to understand.
Confusing documentation
Pushwoosh's customer service team has been outstanding to work with
Terry K.
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Customer support is late responsive
Amalendu M
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Pushwoosh offers an advanced segmentation tool
Customer-focused experts dedicated to providing exceptional service and resolving issues with personalized care.
Support Team available 24/7: first response within 1 hour
Documentation is clear and regularly updated.
User-friendly documentation
Pushwoosh's customer service team has been outstanding to work with
"
"
According to public client reviews, there are occasional mentions of slower response times with Firebase support.
Customer support is slower
According to public client reviews, Firebase documentation is outdated and hard to understand.
Confusing documentation
Customer support is late responsive
Amalendu M
"
"
This is why ambitious teams choose Pushwoosh over Firebase
Reasons: Pushwoosh was easier to use and had much more abilities.
"
"
Switched from: Firebase
Reasons: Easy user interface and professional customer service, as well as continuous improvement based on user feedback in product development.
"
"
Switched from: Firebase and OneSignal
Pushwoosh is simply amazing because it offers a complete user interface that can be used to create, schedule and manage push notifications with a lot of features added and even setting up an entire customer journey.
"
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Alternatives considered: Firebase, Airship, and OneSignal
Pushwoosh vs. Firebase: Comparison in Detail
Integration
1.
Pushwoosh
SDK
yes
yes
yes
yes
APIs
Firebase
Supported channels and features
2.
Pushwoosh
Mobile push notifications
yes
yes
yes
no
yes
yes
Web push notifications
Email
Firebase
High-speed push notifications
up to 500k a second
yes
yes
yes
yes
no
no
no
SMS
WhatsApp
In-app messaging
Segmentation
3.
Pushwoosh
Advanced Segment Builder
yes
yes
yes
no
no
no
RFM segmentation
Import of segments from 3d party user engagement platforms
Firebase
Assigning user tags right in the UI
yes
yes
yes (via Google Analytics)
no
Segmentation based on user behavior
Segmentation based on user data
yes
yes (via Google BigQuery)
Personalization
4.
Pushwoosh
Timezone sensitivity
yes
yes
Silent hours
Firebase
no
no
yes
yes
yes
yes
yes
yes
yes
no
Liquid templates
Dynamic content
Deep linking
Multi-language messaging
Automated messaging & workflows
5.
Pushwoosh
Automated multichannel workflows builder
yes (Customer Journey Builder)
yes
Reachability check
Firebase
no
no
yes, unlimited
yes, limited to 10 per project
yes
yes
yes
yes
yes
yes, unlimited A/B/n testing
yes, A/B testing
no
Recurring campaigns
Time delay options
Scheduled campaigns
Frequency capping
A/B testing
Analytics
6.
Pushwoosh
Sent, delivered, opened, clicked/CTR
yes
yes
Campaign overview statistics
Firebase
no
no
yes
yes
yes
App usage statistics
App revenue metrics (conversions, revenue, ARPU)
A/B tests analytics
yes
yes
yes
Real-time reporting
no
yes
User retention analytics
yes
yes
Extra features
7.
Pushwoosh
Silent push
yes
yes
Best time to send
Firebase
no
no
yes
no
no
Custom subscription prompts for web push notifications
Cross-channel delivery (the same notification can be delivered to different sites or devices, no need to set it up twice for mobile and web)
yes
Push notification preview
yes
yes
Setting the lifespan of a message
yes (for pushes)
yes (for in-apps)
Pricing
8.
Pushwoosh
Predictable and transparent price plans (no charge for data queries)
yes
yes
Good value for money for scaling companies
Firebase
no
no
Free plan
yes
yes