Pushwoosh Blog

WhatsApp & SMS marketing: Driving cross-channel success in 2025

WhatsApp and SMS are among the top channels preferred by customers. In this post, we'll cover how to integrate them into cross-channel campaigns for maximum impact.

Campaign cloning: Copy and reuse your most effective campaigns across different projects in no time

Major update for developers and studios with dozens of apps and millions of users: copying journeys between projects will no longer take time.

Emojis 💗 in push notifications: How to use them in 2025 (Data Study + Examples)

You've heard emojis in push notifications boost engagement, and Pushwoosh's latest research puts a number on the impact. Emojis can catapult your CTRs to 13.33% and elevate conversions.

Metrics

13 Best Practices to Increase Your Push Notification Opt-In Rate [with Benchmarks 2025]

[2025 Benchmarks] Users who opt in for notifications are four times more engaged with apps and are twice as likely to be retained than opted-out users. Check out these tips on how to increase your opt-in rate!

Metrics

How to increase user retention rates of any mobile app: Benchmarks & Strategies for 2025

The questions as old as time: what is a good user retention rate? And how do you achieve it? Pushwoosh provides answers with 2023 benchmarks and best practices tailored to your industry.

Metrics

How to Increase Monthly Active Users: Tips, Examples & MAU Benchmarks 2025

More than a 101 post: all the basic + advanced information on MAU, including 2023 benchmarks and proven tips for your industry.

Metrics

How to increase Daily Active Users: Tips, examples & DAU benchmarks 2025

More than the basics: nuances in tracking DAU and other metrics, 2023 benchmarks and proven tips for various app categories.

Metrics

How to reduce churn rate in your mobile app: Everything you need to know

Decreased engagement, unhappy customer reviews, and, inevitably, the revenue drop—are all signs of a high customer churn rate. In our blog post, we break down how to spot churn, understand its causes, and apply strategies to keep users engaged and loyal.

Metrics

How to Increase Push Notifications CTR [with Benchmarks 2025]

Pushwoosh has answered your most burning questions on how to increase push notifications CTR. Benchmark your metrics against the industry averages. A/B/n test new ideas to boost efficiency.

Segmentation

Top mobile segmentation criteria for customer engagement: 2025 data study

We analyzed 50B mobile push notifications to understand how criteria for market segmentation, push notification copy, personalization, and other factors influence CTR.

Best tools

Best omnichannel messaging platforms for mobile app business growth: How to choose the all-in-one

Unveil the key criteria and compare leading omnichannel messaging platforms to choose your all-in-one.

Product Updates

Best time to send push notifications: How Pushwoosh personalizes delivery times for each user

Pushwoosh’s Best time to send feature calculates the optimal delivery time for each user based on their previous behavior. Automate your campaigns with personalized timing to boost your performance metrics.

Best tools

Best WhatsApp marketing automation tools 2025

With countless WhatsApp marketing tools available, how do you find the perfect fit? This guide compares the top solutions, breaking down key factors to help you make the right choice.

Data safety

Building trust, byte by byte: Pushwoosh achieves SOC 2 Type 1 certification

SOC 2 Type 1 certification demonstrates our commitment to upholding the highest data protection standards so you can focus on building meaningful connections with your audience.

Event-based marketing

Master event-based marketing automation for maximized user engagement

Discover the basics of event-based marketing and start sending marketing communications that will hit the target.

Segmentation

Customer segmentation case studies: 5 success metrics boosted with Pushwoosh

Discover how Pushwoosh clients use segmentation to improve their marketing and business performance.

Emails

New email performance report to analyze and convert your email subscribers faster

Pushwoosh announces a new advanced email report: all emails and newsletters performance in one place. Speed up email marketing analysis and time to convert your email subscribers.

Segmentation

User segmentation for retention: 4 Strategies based on events

Maximize your app's user retention with smart segmentation. Check out our guide for actionable event-based segmentation strategies with Pushwoosh.

Best tools

10 Best user segmentation tools to supercharge your customer engagement strategy

Explore two effective customer segmentation approaches and remarkable tools that can make the user segmentation process a lot easier for you.

Segmentation

Mobile app user segmentation: Top 5 types and success strategies

Looking to implement effective user segmentation? Explore our 101 guide to effective mobile app user segmentation (with real-life examples).

Segmentation

RFM segmentation & RFM model marketing with Pushwoosh

You surely want to communicate differently with your most loyal customers and those who are about to churn. Now you can easily make sense of your audience and launch better-targeted campaigns, using the RFM Segmentation recently added to Pushwoosh.

Success Story

How FIBA boosts engagement with high-speed and geo-based push notifications

The sports media landscape is extremely competitive. To stand out in the area and position itself as the primary source of information about basketball competitions, FIBA's digital team has turned to Pushwoosh.

Use cases

How to increase in-app purchases: Tactics from Candy Crush to Coursera

Let’s explore how apps integrate in-app purchases into their monetization strategies, all while engaging users and boosting their chances of converting into buyers.

Guest Post

How to increase customer loyalty with a mobile app

Learn how to nurture customer loyalty by providing value to different audiences via segmented omnichannel messaging.

Segmentation

Segmentation: Key to effective push notification campaigns

Learn how to master push notification segmentation to boost engagement and conversion rates with Pushwoosh. Discover practical strategies and examples from top industries.