Pushwoosh Blog

User lifetime value: Proven tips to ensure long-term engagement with your mobile app

Is User Lifetime Value (LTV) the most important metric? Learn why customer lifetime value (CLV) matters and how to grow it with Pushwoosh.

Subscription-based apps

9 Proven strategies to increase revenue of a subscription-based mobile app

For subscription-based apps, the key to success is to convert more users into paid subscribers or upgrade their plans. Learn how to show your app value through effective and timely mobile communications — push notifications, in-app messages, and emails.

Customer Engagement Platform

Pricing Models of Customer Engagement Platforms: Explained

For mobile marketers, navigating complex pricing models of customer engagement platforms can be a challenge. In this article, we'll guide you through the pros and cons of existing approaches.

Lifecycle marketing

How to increase app user engagement

Your go-to guide on app user engagement. Metrics to track, tricks to try, and tools to use. From day 1 throughout the lifecycle.

Emails

How to improve email deliverability and avoid SPAM filters: 17 best practices for 2025

Learn the best practices to improve your email deliverability and avoid spam filters in 2025. From regulatory compliance to content optimization, ensure your emails reach every inbox with expert tips and tools.

Use cases

How to increase mobile app usage: 2 proven strategies to inspire engagement

Learn how to increase app usage frequency and session duration with personalized communication in and out of the app.

Use cases

How to retain paid app subscribers with effective messaging

Struggling to keep subscribers active in your app? Explore this step-by-step guide on how to improve app subscription retention with smart messaging.

Success Story

GB News boosts user engagement and retention with Pushwoosh & Piano integration

GB News is one of the UK's newest TV channels, debuting in 2020. To compete with established news channels like Sky News, GB News sought a single supplier that could cater

Why Pushwoosh

How to choose a customer engagement platform in 2025: Must-haves for smart marketers

Make your best choice of a customer engagement platform—consult the list of must-haves elaborated by Pushwoosh Team.

Success Story

Ryde provides top-notch customer service with Pushwoosh’s push notifications

Norway's largest micromobility company wins with impeccable service and timely push notifications provided by Pushwoosh.

Best tools

Best web push notification services 2025 | Top messaging tools for your campaigns

Searching for the best web push notification service for your business? Check out our latest list to help you choose!

Use cases

How to convert free app users into paid subscribers: A strategy for mobile apps

Unlock the secrets to turning freemium and trial users into paid subscribers with proven strategies, automation tools, and seamless communication flows.

Best tools

13 Best email automation software tools in 2025

Looking to automate your email marketing efforts? Pick one of the 13 best email automation software options for 2024.

Best tools

10 Best user segmentation tools to supercharge your customer engagement strategy

Explore two effective customer segmentation approaches and remarkable tools that can make the user segmentation process a lot easier for you.

Best tools

21 Best customer engagement tools for your business needs

What are the best customer engagement tools that are available for your business? In this article, we cover the best options you can use today.

Emails

Welcome emails: Inspiring examples, best practices, and a ready-to-use template

Welcome emails set the tone for how your new users expect to interact with your brand. Greeting newcomers with the right messages is important for building their loyalty, increasing retention and lifetime value. Learn the best practices for creating effective welcome emails!

Use cases

Welcome in-app messages: Increase activation rate by 28%

Explore five examples from top mobile apps. Learn strategies they use to personalize in-app welcome messages, boost activation rate, and increase monthly active users.

Best tools

Best mobile push notifications service providers in 2025| How to choose the one

Top 12 solutions to choose from + Battle-proven criteria for selecting a mobile push provider.

Use cases

How to announce a new feature in your app: Step-by-step

Make your new app features impossible to miss with this step-by-step guide. Includes real-life examples and workflows.

Success Story

Scaling emails with Pushwoosh: Growing from 1M to 8M emails MoM

Supported by Pushwoosh’s personalized and behavior-based emails, a South African fintech startup has grown its user base by 8x within a year. Due to an NDA, we cannot disclose the startup’s

Use cases

How to spot inactive users and re-engage them: Top tips and real-life examples for 2025

Explore tactics and tools to re-engage and re-activate inactive mobile users.

Product Updates

Modal in-app messages in Pushwoosh

Fresh and ♨️ hot Modal Rich Media in your Pushwoosh in-app messages is here! ⚡ This update is primarily inspired by our users’ feature requests.

Guest Post

Black Friday: Essential app marketing tips

Effective ASO strategies and smart CRM tactics to make your app stand out as shoppers hunt for the best Black Friday deals.

Opt-in rate

Android 13 opt-in rates: Which apps took the hardest hit? [2024 Research]

Discover the impact of the Android 13 release on push notification opt-in rates and user engagement over the past two years, based on insights from Pushwoosh Research.

Emails

Triggered email campaigns: Best practices, examples, and ready-to-use templates

Looking to boost user engagement and conversions via triggered email campaigns? Our guide covers everything you need to know to deliver timely, personalized messages that drive results—complete with real-life examples to inspire your strategy.