Policy Version Date: January 27, 2022
Pushwoosh, Inc. and its group of companies (Pushwoosh, “Us”, “Our”, or “We”) are committed to protecting Your privacy. This Services Privacy Policy sets out how We collect and process personal information through Our push notifications delivery platform and related services including the development, transmission, analysis, and management of push notifications and email messages and other digital communications and tools (the “Services”) and generally in the course of doing business – such as when an individual who has registered to use the Services (“Customer”), potential Customer, or other third party engages with Us in relation to the provision of the Services (collectively “You”).
This Services Privacy Policy (this “Policy”) does not cover how Pushwoosh collects and uses personal information collected from individuals who visit Our website (“Visitors”), as described in Our separate Website Privacy Policy.
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Information Collected Through the Services
Through Our Services, Pushwoosh collects certain personal information, as follows:
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Information Customers Provide to Us:
You may provide personal information to Us through the Services – for example, when You create a Pushwoosh account, use the Services to send emails or other communications, contact customer support, send Us an email, or communicate with Us in any other way. When setting up a Pushwoosh account, You will be asked to provide certain basic information such as a name, email address, username, password, company name, occupation, location and phone number (e.g. if You are using two-factor authentication). If You purchase one of Our paid plans, You may also need to provide Us with payment and billing information such as the Customer’s credit card details and billing address. As a Customer, Pushwoosh will also maintain a record of Your purchases, transactional information, Services history and usage, and any communications and responses. We may also collect personal information, such as Your contact information, job details and feedback, when You attend Our events, take part in surveys, or through other business or marketing interactions We may have with You.
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Information We Collect Automatically Through the Services:
When You use the Services, We may collect certain information automatically about Your device and Your use of the Services. This will include IP addresses, browser types, log files, and other information regarding Your system and connection. We collect information about how You access and use the Services, such as what pages are viewed and what portions of the Services are used. We also collection information regarding the performance of the Services, including metrics related to the deliverability of push notifications, emails and other electronic communications You send through the Pushwoosh platform. This information allows Us to improve the content and operation of the Services, and facilitate research and analysis of the Services. Please be aware that We use web beacons in Our emails to recipients delivered using the Pushwoosh platform. These web beacons track certain behavior such as whether the email sent through the Pushwoosh platform was delivered, opened, clicked on, whether it bounced or was treated as spam. This allows Us to measure the performance of Our Customer’s email campaigns, and to provide analytics information and enhance the effectiveness of Our Services. We collect this information automatically through the use of various commonly used information-gathering technologies including cookies and web beacons, to collect information as users and Visitors navigate the Website and use the Services (“Web Site Navigational Information”). We use these technologies to analyze trends, administer Web sites and Services, track users’ and Visitors’ movements around Our Website and Services, serve targeted advertisements and gather demographic information about Our user and Visitor base as a whole. Additional information about Our use of Web Site Navigational Information is available at https://www.pushwoosh.com/privacy-policy-navigational-information/.
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Information We Process on Behalf of Our Customers:
Pushwoosh Customers may also input or upload certain personal information to the Pushwoosh platform which We will process as a data processor on Our Customers’ behalf. For example, when Our Customers use Our push notifications or email delivery platform to upload contact information relating to their recipients, push tokens, device identifiers, other personal information about recipients, or upload contents of email communications, or create marketing campaigns, We will act as a data processor and only process such information on Our Customer’s behalf and in accordance with their instructions (as defined in Our Customer agreements). We will use such personal information to: provide and deliver the Services to the Customer, prevent or address any service or technical issues, respond to a Customer’s request, instructions or support request, or for any other purpose provided for in the Customer agreement, or in accordance with or as may be required by law. In such cases, it is the Customer (or, as the case may be, other third parties) who remain responsible for the handling of the personal information and with compliance with any applicable data privacy laws. If You have questions or concerns about how such personal information is handled, You should contact the relevant entity that is using the Services, and refer to their separate privacy policies.
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Use of Information
We may use the information We collect through the Services for a range of reasons. Aside from where We are processing personal information as a processor (see Section 1(c) above), We use Your personal information for purposes which include:
- To provide, operate, optimize and maintain the Services;
- To deal with Customer enquiries and support requests, and to provide information and access to resources or services that they have requested from Us;
- To manage the Pushwoosh platform, system administration and security;
- To process and complete transactions;
- To compile aggregated statistics about the operation and use of the Services and to better understand the preferences of Our Customers;
- To send Our Customers technical alerts, reports, updates, security notifications and other Service-related communications;
- To carry out research and development to improve Our products and services;
- To send You marketing communications (where this is in accordance with Your communication preferences);
- Investigate and prevent fraud, unauthorized access or use of Services, breaches of terms and policies, and other wrongful behavior;
- To carry out other legitimate business purposes, as well as other lawful purposes about which We will notify You.
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Information We Share
We may share and disclose Your personal information to third parties in the following circumstances:
- Within the Pushwoosh group of companies for the purposes outlined in this Policy.
- To vendors and other third-party service providers who require access to Your personal information to assist in the provision of the Services, and other business-related functions.
- To partners and sponsors: Certain parts of the Services may be offered in connection with other companies who are partners or sponsors. When You use these types of Services, We will ensure that the identity of those partners or sponsors is clearly visible and that You have an opportunity not to proceed or to opt out. Such information will be handled in accordance with their own privacy policies and if You have questions, You should contact the partner or sponsor directly.
- We may also disclose your information to third parties: (a) where required by law or regulatory requirement, court order or other judicial authorization, (b) in response to lawful requests by public authorities, including for the purposes of meeting national security and law enforcement requirements; (c) in connection with the sale, transfer, merger, bankruptcy, restructuring or other reorganization of a business; (d) to protect or defend Our rights, interests or property, or that of third parties; (e) to investigate any wrongdoing in connection with the Website or Our services; or (f) to protect the vital interests of an individual.
- With Your consent.
We may also share personal information collected through the Services with third party companies so that they may offer products and services that We believe will be of interest to You. We may also share personal information with third party advertising-serving companies to better target the adverts and other content displayed on Our site and to provide offers We think may be of interest to You. You may opt-out of disclosure of Your information to third parties for direct marketing purposes – see the Choice and Opt-Out section below. In addition, third party advertisers may receive certain personal information about You if you click on advertisements displayed on Our Website or Services. If You do not wish these third parties to process Your personal information, please do not click on these adverts.
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Third Party Sites
Our Services may contain links to other websites and services which are outside Our control and are not covered by this Policy. For example, We may partner with other companies so that You can integrate Pushswoosh with other third party accounts. While We try to link only to Services that share Our standards for privacy, We are not responsible for the content, security or privacy practices employed by other sites. If You access other websites or services using the links provided, the operators of these websites and services may collect information from You which will be used by them in accordance with their privacy policy, which may differ from Ours.
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Our Security
We maintain reasonable and appropriate security measures to protect Your personal information from loss, misuse, and unauthorized access, disclosure, alteration and destruction. We will take all reasonable steps to ensure the safety of Your personal information.
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Sensitive Data
Pushwoosh does not knowingly solicit or collect, and You should not provide, any information regarding individual’s medical or health condition, race or ethnic origin, political opinions, religious or philosophical beliefs or other Sensitive Data, as such term is defined in the Pushwoosh Terms of Service.
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Information about International Transfers
Your personal information may be stored and processed by Us in any country where We have facilities or where We engage service providers, and by reading this Policy and using the Services You acknowledge that Your personal information may be transferred to countries outside of Your country of residence, including the United States, which may have different data protection rules to those of Your country. Where We do so, Our collection, storage and use of Your personal information will be in accordance with the purposes set out in this Policy.
If Your use of the Services requires Pushwoosh to process personal data falling within the scope of GDPR, please contact us via this form.The Services are not directed at children under the age of 13. We do not knowingly solicit or collect personal information from children under the age of 13.
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Your Choices and Opt-Outs
You can opt out of receiving marketing emails from Us at any time, or opt out from having Your contact information shared with third parties for direct marketing purposes. You can opt out of Our marketing emails by clicking the ‘unsubscribe’ link at the bottom of Our marketing messages.
Also, all opt out requests can be made by emailing Us at . Please note that it may take up to 10 days to remove Your contact information from Our marketing communications lists, so You may receive correspondence from Us for a short time after You make a request.
Please note that some communications (such as service messages, account notifications, billing information) are considered transactional and necessary for account management and You cannot opt out of these messages unless You request to deactivate their Pushwoosh account. -
Other data rights
Pushwoosh takes reasonable steps to ensure that the data We collect is reliable for its intended use, accurate, complete and up to date. You can manage many of Your account and profile settings within the dashboard provided through the Pushwoosh platform. However, if You want to contact Us directly about accessing, changing or deleting Your personal information, or altering Your data or marketing preferences, please email Us at . We will consider Your request in accordance with applicable laws.
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Your California Privacy Rights
California law provides that California residents have a right to request that businesses tell them how their personally identifiable information has been shared with third parties for those third parties’ direct marketing purposes. However, there is an exception to this requirement for businesses that have adopted and disclosed, in their privacy policy, a policy of not disclosing a person’s personally identifiable information to third parties for those third parties’ direct marketing purposes if that person has exercised an option to opt-out of the disclosure of their personally identifiable information to third parties for such purposes.
Pushwoosh has adopted a policy of allowing You to opt-out of the disclosure of Your personally identifiable information to third parties for their direct marketing purposes and thus falls within this exception. Instructions for opting out can be found in the section entitled found in the Choice and Opt-Out section above. -
Retention of Your Personal Information
We will retain Your personal information for the period necessary to fulfil the purposes outlined in this Policy unless a longer retention period is required or permitted by law, for legal, tax or regulatory reasons, or other lawful purposes.
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Updates to This Policy
We reserve the right to change or update this Policy from time to time. If material changes are made, We will place a prominent notice on Our Website or Services for at least 30 days prior to the change taking effect, or communicate with You directly by email or through the Services, and will update the last revised date at the top of this Policy. We encourage You to regularly check back on this page to ensure You are up to date with any changes.
If You have any questions or concerns regarding the use or disclosure of Your personal information, You can contact Us by sending an email to .